400: Ulli Appelbaum- How to Balance Creativity and Logic to Help Your Brand
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Something that has always fascinated me is brand storytelling. Many large businesses are straight to the point and matter of fact about their products and services. It makes them feel cold and like a machine, just looking to get in and get out with my money as quickly as possible. On the opposite end, small businesses can be so full of passion and love for every little detail about their business they can overwhelm the customer.