429: Melissa Agnes- Building an Invincible Brand in an Uncertain World
In today’s world companies have to be transparent - whether they like it or not. If you try to hide things, consumers will find it and use any avenue they can to exploit it. Most recently you’ve seen this from Facebook and Uber. Luckily, there’s a lot you can do to protect yourself. The first thing you need to understand is that every business will face a crisis at some point.