From the Archives – #85 – Success vs Support Teams
Since we’re on fall break, we’re bringing back another excellent episode. On this episode, we’re looking at the difference between customer support and customer success. We’ve seen more and more companies set up support as a reactive, first line of defence. Meanwhile, success teams don’t handle cases like that and focus instead on helping the customer achieve their goals by using your product. Is that a smart way to split up your team?