Next Ten Words

Next Ten Words
Tech beyond the soundbite.

Three photos down, with Ross Rubin
May 29, 2017
Industry analyst Ross Rubin joins Gartenberg and Ritchie to discuss Google’s new Photos features, Apple’s possible responses, the market for drones, Siri as a speaker *dock*, and more.
34: Mr. Snell from California
May 15, 2017
Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every week Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the latest news, biggest trends, and most important issues at the…
33: Q2 2017, with Neil Cybart
May 9, 2017
Neil Cybart joins Gartenberg and Ritchie to discuss Apple’s Q2 2017 financial results, including iPhone in and outside of China, iPad mini vs. iPad large screen, Apple Watch and wearables as a business, and more.
32: MacBooks & Marathons, with Dana Wollman
May 1, 2017
Dana Wollman of Engadget joins Gartenberg and Ritchie to talk fitness trackers for athletes and the state of laptops.
31: Six messaging apps before lunch, with Matthew Panzarino
Apr 21, 2017
When did Apple know it had to change gears on Mac Pro, and will it have a similar moment of clarity with iMessage and making it multi-platform? Matthew Panzarino of TechCrunch joins Gartenberg and Ritchie for our first, regular, second-guessing show.
30: Surface vs. Mac, with Brian Hall
Apr 16, 2017
Brian Hall, currently of Doppler Laps, formerly VP of Microsoft Devices, joins Gartenberg and Ritchie to talk about Microsoft Surface and its position relative to Apple with creatives and pros.
29: Follow the Mac Pro money, with Nilay Patel
Apr 9, 2017
Apple held a special summit to get word out about an all-new, all-modular Mac Pro… coming next year. But what did Apple know and when did they know it? Gartenberg, Ritchie, and special guest Nilay Patel of The Verge go beyond the soundbite with the Next…
28: Galaxy S8 vs. ‘iPhone 8’, with Lisa Hope King
Apr 3, 2017
Lisa Hope King of joins Gartenberg and Ritchie to talk about Samsung’s new Galaxy S8 and what it does — and does not — mean for Apple and the next iPhone.
27: (Product) Red Devices, with Dan Moren
Mar 26, 2017
Apple has a new RED iPhone, non-Air iPad, spring watchbands, and Clips video app. Gartenberg, Ritchie, and special guest Dan Moren discuss what this means now — and for an April event.
26: The competition, with Daniel Bader
Mar 19, 2017
Daniel Bader returns to the show to talk to Gartenberg and Ritchie about Mobile World Congress, the LG G6, state of mobile cameras, OLED, and the tablet market.
25: The new influencers
Mar 11, 2017
Gartenberg and Ritchie dive deeper into Apple’s current relationship with creative pros, who the “new influences” might be, Lightning vs. USB-C, and what’s in a name… or brand.
24: Big Block of Cheese Day
Mar 1, 2017
In the grand tradition of the West Wing, Gartenberg and Ritchie have put a 2-ton block of cheese out in the foyer of the podcast for any and all listeners who may be hungry — or have questions about Apple. (And we are absolutely making a mental list of…
23: Apple TV, with Jason Snell
Feb 12, 2017
Following up on Q1 2017, Gartenberg and Ritchie speak with special guest Jason Snell of Six Colors on Apple TV: What it was meant to be, what it ended up being, and where it goes from here.
22: Q1 2017, with Neil Cybart
Feb 1, 2017
Special guest Neil Cybart of Above Avalon joins Gartenberg and Ritchie to talk Apple’s blockbuster Q1 2017 earnings and where the company goes from here.
21: Artificially Intelligent, with Carolina Milanesi
Jan 14, 2017
Artificial Intelligence is the new, trendy marketing term but how intelligent are our devices and assistants? Gartenberg, Caldwell, Ritchie, and special guest Carolina Milanesi discuss Alexa, Siri, Google, Facebook, and more!
20: Painting the target, with Chuq Von Rospach
Jan 7, 2017
Special guest Chuq Von Rospach joins Gartenberg, Caldwell, and Ritchie to discuss Apple’s 2016 report card, including shipping, Mac desktops, and exceeding expectations.
19: Failure to ship
Dec 17, 2016
Apple was known for seldom pre-announcing and almost always shipping on time, so what’s going on with AirPods and Apple Watch and iPhone supply this year? Also, Microsoft comes gunning for MacBook Pro.
18: Death of the smartwatch, with Daniel Bader
Dec 12, 2016
Gartenberg, Ritchie, and special guest Daniel Bader talk about the state of the smartwatch: Android Wear 2.0 delays, Motorola 360 exists, Pebble buyouts, Apple Watch market, and more!
17: State of the Mobile
Nov 26, 2016
As 2016 comes to a close, Michael Gartenberg and Rene Ritchie discuss the state of Mobile across Microsoft and Google and their highest profile vendors, and Apple.
16: Apple S.W.O.T.
Oct 23, 2016
We’re splitting Gartenberg off into his own podcast and this is the pilot! Listen along as we break down Apple’s strengths, weaknesses, opportunities, and threats going into the end of 2016!
15: Apple Watch and fitness, with Liz Plosser
Oct 6, 2016
Apple’s messaging around Watch Series 2 was fitness-focused, but how does it hold up, and is there really a market for it? Caldwell, Ritchie, and special guest Liz Plosser from Self Magazine discuss!
14: Missing Macs, with Ben Bajarin
Sep 30, 2016
Apple’s new MacBook has been updated in 2016, but the new MacBook Pros are nowhere to be found, and the Mac mini and Mac Pro haven’t seen updates in years. What’s going on with Apple’s Mac product lines? Gartenberg, Ritchie, and special guest Ben Bajarin…
13: Smile time
Sep 23, 2016
iPhone 7 has launched and Gartenberg, Caldwell, and Ritchie talk demand forecasting, messaging, media reception, gates, fumbles, and exceeding expectations.
12: The media is the iPhone message
Sep 9, 2016
iPhone 7 removed the headphone jack and added a two lens camera system, but how well did they sell them on the event stage? Gartenberg, Caldwell, and Ritchie explore the spin!
11: iPhone upgrade pressure
Aug 26, 2016
Are modern iPhones, iPads, and Macs ‘good enough’ that the mainstream — and perhaps even early-adopters — no longer feel the need to update? Gartenberg thinks they might be, Ritchie thinks there’s lots more to come, and Caldwell… no spoilers, listen along!
10: The iPad story
Aug 11, 2016
What’s the iPad story? Gartenberg, Caldwell, and Ritchie discuss the narratives Apple has — and hasn’t — used to not only sell iPads, but sell the *idea* of iPads.
09: Unpacking Pokemon Go
Jul 15, 2016
With the success of Pokémon Go, the enormity of the mobile market has been made shockingly clear. Confluence of technologies? Nostalgia and brand power? Thirst for distraction? Gartenberg, Caldwell, and Caldwell discuss what lessons can be learned and…
08: The next iPhone, with Neil Cybart
Jul 1, 2016
Apple’s job is to make better iPhones so more people buy them faster. How does a tick, tock, tock design cycle, and removing the headphone jack fit into that? Gartenberg, Caldwell, Ritchie, and special guest Neil Cybart discuss.
07: WWDC 2016 aftermath
Jun 24, 2016
WWDC 2016 has come and gone, and Gartenberg, Caldwell, and Ritchie break it all down. From watchOS 3 to tvOS 10, macOS Sierra to iOS 10, here’s what it all means… and portends.
06: App Store economy, with Ben Bajarin
Jun 10, 2016
Faster review times, subscriptions for every category, and search ads are the latest additions to the App Store, and special guest Ben Bajarin joins Gartenberg, Caldwell, and Ritchie to discuss how much — or how little — that may help the App Store…
05: Virtual reality distortion, with Jan Dawson
Jun 3, 2016
Gartenberg, Caldwell, Ritchie, and special guest Jan Dawson chat Apple and Virtual Reality, first mover advantages, mainstream adoption, gaming culture, and fear of missing out.
04: Firing the digital assistants, with Carolina Milanesi
May 30, 2016
Gartenberg, Ritchie, and special guest Carolina Milanesi of Creative Strategies chat about Alexa, Siri, Google, digital agents, virtual assistants, personalities, API, internationalization, utility, and more.
03: Apple Car as a service, with Horace Dediu
May 20, 2016
Gartenberg, Caldwell, Ritchie and special guest Horace Dediu of Asymco chat about Apple’s investment in Didi Chuxing, Project Titan, and what a car business from Apple might—and might not—look like.
02: Betting against Apple Pay, with Daniel Bader
May 17, 2016
Gartenberg, Caldwell, and Ritchie are joined by Daniel Bader to discuss the challenges Apple Pay faces when it comes to global expansion and consumer adoption.
01: State of the iPhone, with John Gruber
May 11, 2016 • 43 min
Welcome to Apple Talk, a new podcast from iMore. Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every show, Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the most important…