The Startup Chat with Steli and Hiten

The Startup Chat with Steli and Hiten

thestartupchat.com
Unfiltered insights and actionable advice straight from the trenches of startup and business life.
398: How to Use Documentation to Get the Right Things Done in a Remote Business
Mar 22
In today’s episode of The Startup Chat, Steli and Hiten talk about how to use documentation to get the right things done in a remote business. For your startup to run smoothly with no hiccups, it is crucial to document all your processes and have them…
397: Creating a New Category as a Startup
Mar 19
In today’s episode of the Startup Chat, Steli and Hiten talk about creating a new category as a startup. Sometimes in order to stand out in a highly competitive niche, it may be necessary to create a new category for your product. This strategy is…
396: Should You Be Secretive About Your Startup Ideas?
Mar 15
In today’s episode of The Startup Chat, Steli and Hiten talk about how secretive you should really be with your ideas as a founder. The startup industry, it’s common for new founders to be super protective of their ideas. However, more experience founders…
395: How to Set Clear Expectations to Get Good Results?
Mar 12
Today on The Startup Chat, Steli and Hiten talk about how to create and how to set clear expectations. In any relationship, whether professional or personal, setting clear expectations is key to making sure that that relationship is successful or not. But…
394: What’s Your Level of Incompetence?
Mar 8
In today’s episode of The Startup Chat, Steli and Hiten talk about your level of incompetence. Sometimes, situations arise when you are unable to handle a situation properly. This could be because you don’t have the skill sets to handle that situation or…
393: How Not to Make Dumb Mistakes Under Pressure
Mar 5
In today’s episode of The Startup Chat, Steli and Hiten talk about how not to make dumb mistakes under pressure. It’s common in business to find ourselves in situations where we have to make our most important decisions under pressure. And this pressure…
392: Why Steli Is Always Looking to Understand the Person Behind the Message (People Research Episode)
Mar 1
In today’s episode of the startup chat, Steli and Hiten talk about why Steli is always looking to understand the person behind the message. Sometimes when we receive a message, it difficult for us to understand the true meaning of that message. And one of…
391: How to Create Effective Comparison Pages
Feb 26
In today’s episode of The Startup Chat, Steli and Hiten talk about how to create comparison pages to highlight the differences between you and your competitors. The startup industry can be super competitive, and buyers are continually looking for better…
390: How Not to Get Ahead of Yourself
Feb 22
Today on The Startup Chat, Steli and Hiten talk about how not to get ahead of yourself. Sometimes we tend to get ahead of ourselves when things are going well in our business, and this can be a bad thing as we tend to lose focus on what’s working and get…
389: The Dangers of Being Overprepared
Feb 19
Today on The Startup Chat, Steli and Hiten talk about the dangers and the downsides of being overprepared. Sometimes we tend to overprepare for a meeting that we screw it, meaning we research the other party a lot, and go into that meeting trying to…
388: How Do You Define Your Identity
Feb 15
Today on The Startup Chat, Steli and Hiten talk about how to define your identity. - Trying to define who you truly are is one of life’s biggest struggles. Often, when we define ourselves, we tend to focus on the negative aspects of our identity or ho…
387: How to Make Increasingly Better Choices Each Day
Feb 12
In today’s episode of The Startup Chat, Steli and Hiten talk about how to make increasingly better choices in your life and your business. - Decision making is one of the most difficult things that a human can do.
386: How to Sleep and Rest up as a Founder
Feb 8
In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of sleep and rest. - As a founder, a good night’s sleep is incredibly important for your health. In fact, it’s just as important as eating healthy and exercising.
385: Firing People Too Slow Will Kill Your Startup
Feb 5
In today’s episode of The Startup Chat, Steli and Hiten talk about holding on to people who aren’t working out too long. - One of the biggest mistakes founders make is holding on to a non-performing team member for too long.
384: Customer Development Mistakes to Avoid
Feb 1
In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can avoid customer development mistakes. - Customer development is a four-step framework for discovering and validating the right market for your idea.
383: What Makes You Come Alive at Work? What Drives You?
Jan 29
Today on The Startup Chat, Steli and Hiten talk about what makes you truly come alive at work and why are you working. - This episodes is a special episode of the show. Today Hiten and Steli ask what brings you alive at your workplace.
382: How to Hire People Who Are More Senior Than Yourself
Jan 25
In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire people that are much more senior than you are. - Sometimes when it’s time to hire new staff for your startup, you may be in a situation where you’re hiring people who are m…
381: Self-Serve Sales: How to Get People to Upgrade Themselves in Your App
Jan 22
In today’s episode of The Startup Chat, Steli and Hiten talk about how to do sales when you’re a self-service product. - When done right, the self-service model can be a great way to sell saas products. Leads come through your funnel,
380: How to Become Good at Copywriting
Jan 18
In today’s episode of The Startup Chat, Steli and Hiten talk about copywriting and writing good copy for startups. - When it comes to marketing your startup, your copywriting is one of the most critical elements that could make or break your campaign….
379: How to Design/Write Great CTAs (Call to Actions)
Jan 15
In today’s episode of The Startup Chat, Steli and Hiten talk about how to design and write effective Calls-To-Actions (CTA). - In the marketing world, a call to action is a prompt on a website, email or social media that tells the user to take some sp…
378: Do You Have to Sacrifice Your Life & Health in the Early Days as Founder?
Jan 11
Today on The Startup Chat, Steli and Hiten talk about if it’s necessary to sacrifice your life and your health in the early days of building your startup. - In the startup world, creating a healthy balance between work and play is absolutely essential…
377: Should You Wake up Super Early in the Morning as Founder?
Jan 8
In today’s episode of The Startup Chat, Steli and Hiten talk about early morning routines and the act of waking up early in the morning as a founder. - It is common knowledge that how well you sleep and the state of mind you create at the beginning of…
376: Learning to Ask for Help
Jan 4
In today’s episode of The Startup Chat, Steli and Hiten talk about learning to ask for help in business. - Many founders are not used to asking for help and this can be a disadvantage for themselves and their businesses.
375: The Second Time Around as a Startup Founder
Jan 1
In today’s episode of The Startup Chat, Steli and Hiten talk about what they call “the second time around”. - “The second time around”, also known as second time syndrome, is basically starting a new business after a previous success or failure at ano…
374: Encore Episode: Big Picture Thinking / How to Prioritize
Dec 28, 2018
This is an encore episode. - In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that the…
373: Encore Episode: How It All Began
Dec 25, 2018
This is an encore episode. - In this first ever podcast of The Startup Chat, Steli and Hiten chat about why they are starting the podcast and they unsuccessfully try to come up with a name for it. This ones all entertainment so get ready to laugh.
372: Encore Episode: Tips to Generate Customer Insights
Dec 21, 2018
This is an encore episode. - When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the cust…
371: Encore Episode: How to Find Product Market Fit
Dec 18, 2018
Today we’re re-publishing our most popular episode of 2018, which is all about finding product-market fit.
370: Changing a Startup Team’s Culture vs Hiring a New Team?
Dec 14, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about changing a teams culture versus firing and hiring a new team. - There comes a time in every startup’s life that fundamental changes need to be made in the way things are currently done…
369: How to Stay Mentally Healthy in a Startup
Dec 11, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about mental health and how to stay mentally healthy while you are building a startup. - When you’re building a startup, staying mentally healthy is really important.
368: Creating or Working with a Company Builder?
Dec 7, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the concept of company builders or company studios. - But what is a company studio? According to Steli, a company studio is a corporate structure that brings together talent and people…
367: How to Rebrand Your Startup
Dec 4, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate how to rebrand your company the right way. - Sometimes, some founders might decide to change the name of their company. This could be because they don’t like the name,
366: How to Name Your Startup
Nov 30, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to come up with a name for your startup. - Finding the right name for your startup can be challenging, and it’s important you come up with a great name because it can have a signif…
365: Replacing Yourself as CEO or Founder
Nov 27, 2018
Today on The Startup Chat, Steli and Hiten talk about replacing yourself as CEO or the founder of your startup. - One of the hardest decision a founder can ever make is deciding when it is time to hand the wheel to someone else.
364: How to Help Your Customers Through Change
Nov 23, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to help your customers through change. - When you’re building a product, it is common to make changes to it. This could be a UI change, a pricing change, a Logo change and so on.
363: SaaS Pricing: Using Starter Packages to Attract Smaller Customers
Nov 20, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about a new pricing trend in the startup world. - There’s a new trend in the startup world when it comes to pricing. Some companies are beginning to offer custom prices to customers who meet…
361: How to Use Affiliate Programs to Fuel Growth
Nov 13, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about affiliate programs and how to use it for your business when you want to acquire more customers. - Affiliate programs can be an effective way to get new customers and scale your startup…
360: Being Cynical in a Startup – Good or Bad?
Nov 9, 2018
Today on The Startup Chat, Steli and Hiten talk about becoming cynical or jaded as a founder. - One of the beautiful things about being an entrepreneur for the first time is that you have this youthful and blissful mind.
359: How to Create a Great Take-Home Assignment for New Job Applicants
Nov 6, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about take-home assignments for job applicants. - This topic was chosen as a result of mistakes that were made at recent hirings at Close.io and as take-home assignments is an integral part …
358: The Value of Consuming Opposing Opinions
Nov 2, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to consume opposing opinions. - Whether we know it or not, we are all stuck in our own little bubble. While this can be a good thing, to live a more balanced business and work life…
357: It’s Not the Big That Eat the Small. It’s the Fast That Eat the Slow.
Oct 30, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to act, move and execute faster. - In the startup world, speed is everything. If you don’t execute fast, you’re very likely to fail. However,
356: Are Startups Really the Right Vehicle to Gain Freedom in Life?
Oct 26, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about whether being an entrepreneur really the right way to gain more freedom in life. - It’s common for some people to think that being an entrepreneur is the right way to gain more freedom…
355: What Is Killing Your Startup Growth?
Oct 23, 2018
Today on The Startup Chat, Steli and Hiten talk about the main things that are killing your growth in your startup. - Growing a startup can seem complex but it doesn’t have to be. There are several things that a you can do that could kill the growth o…
354: How to Create Vision & Mission Statements
Oct 19, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about two parts of the business trifecta, the vision and mission statements. - As a founder, you should have a clear mission and vision for your company.
353: Growing from $1MM to $10MM
Oct 16, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to grow your company from one million to ten million in revenue. - Hitting the million dollar revenue mark is a great achievement and something to congratulate yourself o…
352: Speaking at Conferences Worth Your Time?
Oct 12, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about speaking at conferences. - As you become more experienced and successful in business, you may get invited to speak at conferences. This could be for small acceptance of an award,
351: Encore Episode – How to Use Scripts to Empower Your Sales Team
Oct 9, 2018
In today’s episode, Steli and Hiten talk about the importance of having scripts and templates in your sales process. While it may not be needed during the early days of a startup, documents and scripts are crucial in helping your salespeople communicat…
350: Who Am I? (How Do You Figure out Who You Are)
Oct 5, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the idea of figuring out the answer to the question “who am I?”. - This is a question that we all ask ourselves at some point in our lives. However, in order for you to find yourself,
349: Encore Episode – How to Optimize Your Sales Funnel
Oct 2, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. - When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore,
348: Weird Side Projects We’ve Worked on That Failed and What We Learned
Sep 28, 2018
Today on The Startup Chat, Steli and Hiten talk about ideas, side projects, and businesses. - Steli and Hiten have been in business a long time. It is fair to say that they’ve had a long history of failed side projects,
347: How to Get to $1MM in Revenue with Your Business Today
Sep 25, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about reaching $1 million in revenue in your startup. - Reaching $1 million in revenue for your startup is a number that a lot of entrepreneurs aspire to reach and can seem magical for some….
346: How to Talk to Yourself
Sep 21, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about inner dialogue. - Inner dialogue, also known as talking to yourself or inner talk, is something a lot of us do. On many occasions, the inner dialogue is negative and strengthens any ne…
345: Encore Episode – Cold Calling 101 for Founders
Sep 18, 2018
On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling work …
344: Startup Karma
Sep 14, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about Karma. - Karma is the law of moral causation. In business, relationships are key. It is advisable to treat people the way that you want to be treated as not doing so can lead to missed…
343: Knowing Who You Really Are as an Entrepreneur
Sep 11, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about knowing who you are as an entrepreneur. - As a founder, it’s important to be aware of your strengths and your weaknesses - self-awareness. Not being aware of your weaknesses,
342: Coasting on Your Past Accomplishments
Sep 7, 2018
In today’s episode of The Startup Chat, Steli and Hiten address the whole idea of benefiting from what you’ve done in the past. - Sometimes an entrepreneur will do something significant or valuable and then go on to benefit from that thing a couple ye…
341: Employee Retention in Startups
Sep 4, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about team member retention in startups. - The success of your startup depends on retaining skilled and talented members of your team. However, it’s very common for founders to take team mem…
340: Doing Business with Friends – Lessons Learned?
Aug 31, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about a favorite topic of Hiten - doing business with friends. - Doing business with a friend can be a tricky one. If it’s not managed properly,
339: How to Build Add-Ons, Extensions, or Apps
Aug 28, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about add-ons, extensions, and apps. - One way to launch a saas application is by creating a chrome add-on or extension that users can use as a gateway to your main product.
338: Staying Humble with Success
Aug 24, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can stay humble once they’ve made it. - After years of grinding and building your startup, it’s common for some founders to become arrogant once they’ve “made it”.
337: How to Compete in a Hyper Competitive Space
Aug 21, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to deal with a hyper-competitive market if you’re in one. - Today’s startup world is super competitive. It is not uncommon for there to be hundreds,
336: How to Define Your Company Values
Aug 17, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to define your company values as a startup. - All companies have core values. They are the rules of for how your startup is going to achieve your mission and vision.
335: How to Run an Early Access Program
Aug 14, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what Steli calls a beta program and Hiten calls an early access program. - Before you launch a product or a new feature, it is important to test things out to catch bugs and product is…
334: Too Many Ideas – How to Chose What to Work On
Aug 10, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what founders should do when they are just starting out on their journey. - Choosing an idea for a business is one of the most exciting and fundamental parts of starting a business.
333: How to Deal with Fraud in Your Startup
Aug 7, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how founders can deal with fraud in their startups. - Running a startup difficult enough when everything is going smoothly. But when you’re a founder,
332: How We Read Books
Aug 3, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about their reading habits and they read books. - Reading is one of the most fundamental skills an entrepreneur needs to succeed in the startup world.
331: Managing up – How to Manage Your Managers
Jul 31, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to manage your managers. - Managing your manager isn’t just good for you, it’s also good for them as well. - Your manager has difficult decisions to make,
330: Startup Babies – How to Manage the Other Side of Growth in Your Team
Jul 27, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about Startup babies. - These are certain life moments that happen to people on your team, moments like when team members have babies, get married or less joyous moments like a death in the …
329: What to Do Post-Launch?
Jul 24, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should do once they launch a product. - For many Startups, launching and selling a product can seem like the end of a long journey. However,
328: The Pre-Launch: How to Do It Right (With or Without Hype)
Jul 20, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what startups should and shouldn’t do before launching a product. - The startup world is very competitive. Everyday, new products and services are launched.
327: The Benefits of In-Person Meetings & Relationships
Jul 17, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the benefits of in-person meetings and relationships. - In the startup world, it’s very common for salespeople to sell their products through virtual meetings.
326: Steli’s Most Important Career- (And Life-) Advice
Jul 13, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about a really important piece of career advice, which is, never making compromises when it comes to people. - This comes after a talk Steli gave recently to a bunch of students at a career …
325: Consistency In Execution
Jul 10, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about consistency in execution. - Consistency is something very important to Steli and Hiten and it is what makes the difference between good teams and great ones. -
324: Lessons Learned Launching FYI
Jul 6, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about what it takes to launch a new product or company. - Launching a new company or product can be intense and stressful. However, when planned properly,
323: GDPR? How Does This Effect Software Companies?
Jul 3, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about something that has affected a lot of companies out there, and that is GDPR. - In Europe, the General Data Protection Regulation (GDPR) that came into effect on May 25, 2018.
322: Changing Your Mind (If You Can’t You’re Fucked)
Jun 29, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about changing your mind about something. - A lot of people see changing your mind as a sign of weakness, however, this is not always the case. Often times decisions are made in the startup …
321: How to Become Resilient: Overcoming Any Startup Obstacle
Jun 26, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about startup handicaps. - According to Steli, a startup handicap is anything that you believe gives you a disadvantage in succeeding with your startup or as an entrepreneur.
320: How to Optimize Your Lead Response Time
Jun 22, 2018
In today’s episode of The Startup Chat, Steli and Hiten share some tips on how to optimize the time to respond to inquiries. - In the startup world, it is important to not only respond to customer’s inquiry in a positive way but quickly as this will …
319: How To Do Competitor Analysis
Jun 19, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about competitor research and how you can do it without talking to another human being. - Understanding the competition and how they do business is a crucial business activity for any start…
318: Don’t Treat Your Worst Customers the Best
Jun 15, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about why some entrepreneurs treat some of their worst customers the best. - This comes after Steli’s observation that oftentimes, large startups give special treatment to demanding and unr…
317: How to Optimize Your Sales Funnel
Jun 12, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about optimizing your funnel no matter what type of funnel it is. - When it comes to acquiring new customers online, your funnels are a crucial part of the process. Therefore,
316: Don’t Wanna Work for Other People?
Jun 8, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk the idea of wanting to be an entrepreneur because you don’t want to work for other people. - This comes after Steli spoke at an event for students about career hacks.
315: How to Do 1-On-1s
Jun 5, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about 1-1 meetings. They highlight how to set them up, the importance of these meetings, their benefits and how to do them efficiently so that your startup and your team get the maximum benef…
314: How to Handle Private Life Challenges While Running a Startup (Forgiving Yourself)
Jun 1, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to take care of yourself when you are not feeling 100%. They look at how to give yourself time to rejuvenate and recharge your batteries so that you can work optimally and get more …
313: How to Deal with Abusive Customers
May 29, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to handle working with customers who are dissatisfied and escalate dissatisfaction into abuse. They give you advice as to what you should do and the best attitude to have when facin…
312: Why You Shouldn’t Trust Headlines (And How to Use Today’s Headline-Culture for Your Startup)
May 25, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the power of headlines and the weaknesses of skim reading. They explore why you should be reading more than just the headline of an article and how sharing content without being fully i…
311: How to Get User Onboarding Right
May 22, 2018
Today on the Startup Chat, Steli and Hiten talk about what user testing is, why it’s important, and some tips on how to do it right. This comes after a series of blog post Hiten and his business partner have been working on around the topic. -
310: HUCA (Hang Up Call Again)
May 18, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about persistence and how it can benefit your life. They introduce us to a persistence technique called HUCA, which is simple, free and can work wonders for you if you follow it. -
309: How to Use Social Proof in Your Emails, Copy, and Sales Pitches
May 15, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about Social Proof. They share the top tips for using social proof to benefit your business and explain the importance of why to use it. They share a case study to show you the mistakes that …
308: Feature Creep
May 11, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the pros and cons of feature creep and why too much of a good thing can be bad. They investigate why feature creep happens, what to do when you realize it is happening and how to avoid …
307: Outbound Email Sequences
May 8, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about sales and email automation. They lay out why sales automation could be a useful tool in your business and they give you some key tips for how to create great emails which get the outcom…
306: How to Find Product Market Fit
May 4, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about Product-Market Fit. They guide you on the path to identifying if your product is well placed to succeed in its target market and how to define what it means for you and your business.
305: How to Create Customer Testimonials That Sell
May 1, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the importance of testimonials. They break down the kind of testimonials that start ups must have and they explain how to get them to present your best face to a new audience. -
304: How to Do User Testing for Your Product
Apr 27, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about user testing. They lay out the steps for how to do user testing for your product, your startup and your market. - The purpose of user testing is to collect data to show ease of use,
303: Using Video in Marketing Today
Apr 24, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to use video to market your company and acquire customers. They break down how to do it, to get the best results and share examples and success stories to help you decide if this co…
302: How to Sell to Startups? (Startup To Startup Sales)
Apr 20, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about start up to start up business sales and explore how to market to startups. They also discuss the viability of if it can be a long term and sustainable strategy. -
301: How to Hire Interns for Your Startup
Apr 17, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to hire interns and the things to consider before you do. They share their advice on the mindset involved in working with interns and how to hire the right people so that they benef…
300: The Startup Bus Fallacy
Apr 13, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about casually starting businesses and riding the wave of circumstance, when you are not emotionally invested in the idea. - They highlight the difference,
299: Finding Your Ideal Customer (Or Switching Who You Sell To)
Apr 10, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to switch your customer base.They highlight how to identify the right product for the right customer, and what to do if the customer you planned to target didn’t work out for our bu…
298: How to Run Multiple Products at Once
Apr 6, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about product expansion for your business.They highlight the next steps to product development and how to expand or diversify. They also review other businesses and the effects that product e…
297: How to Start a Side Hustle
Apr 3, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how to run a side business and side hustle. They highlight how to get started and give you some ideas on how to find a skill or hobby, that you can leverage to get started. -
296: How to Do Product Prioritization
Mar 30, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about Product Prioritization. They highlight how to prioritize what is important for your business and how to get the team on board, working towards the important objectives. -
295: Being a Nice-To-Have vs Must-Have Product. How to Know the Difference?
Mar 27, 2018
In today’s episode of The Startup Chat, Steli and Hiten define the difference between “must have” and “nice to have” products. They highlight why knowing the difference is important to your business and help you to understand how to redefine your produ…
294: How to Manage Your Energy as a Founder
Mar 23, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about our inner energy and how we manage it. They highlight the importance of food in managing your energy levels and they look at other ways that your mental and physical energy,
293: What Tools Should You Use to Run Your Startup?
Mar 20, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about how business equipment and tools can help or hinder your business. They define the difference between when a start-up needs to upgrade to new or more professional software or when what …
292: Free Tools as Marketing
Mar 16, 2018
Today on The Startup Chat, Steli and Hiten talk about how to develop free tools and use them to market your business. - Marketing your business is essential but can be quite expensive. A great way to generate leads for your business is by developing a…
291: Discipline in Startups
Mar 13, 2018
Today on The Startup Chat, Steli and Hiten talk about discipline in startups. - Running a startup literally means taking a journey into the unknown and founders need to be comfortable with taking on uncertainty and the multiple challenges that are sur…
290: What People Really Think About You
Mar 9, 2018
Today on The Startup Chat, Steli and Hiten talk about a very interesting topic, and that is “what people really think about you”. - As human beings, it’s natural for us to be curious about other people’s opinion about us,
289: Coach Your Team Members’ Weaknesses or Double-Down on Strengths?
Mar 6, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about strengths and weaknesses. - They define how to identify, if your mindset, is set to say “I am really good at this, I’ll keep doing it” or “I am bad at this,
288: Startup Lies
Mar 2, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about the lies that startup founders and staff tell to make their company look better than it really is. - They highlight that lying has been and remains a commonly accepted way to communica…
287: Hiten’s Outcome-Based Hiring Framework
Feb 27, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about hiring senior team members. - They talk about different hiring strategies and how these strategies affect your business and the ability to achieve your businesses short and long term g…
286: Mindfulness
Feb 23, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about mindfulness. - They highlight how mindfulness can be used to benefit you in your everyday life and business. - Mindfulness can be defined as the process of bringing awareness to you…
285: Giving Discounts to Your Customers
Feb 20, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about discount pricing strategy. They discuss the pros and cons of offering discounts as a start-up and they also discuss how to refuse discounts requests from customers. -
284: Remembering Where You Came From
Feb 16, 2018
In today’s episode of The Startup Chat, Steli and Hiten talk about taking the time to remember your journey. They also talk about how self reflection can be used as a powerful tool to gain perspective and gratitude on your entrepreneurship journey.
283: How to Create a Good Email Newsletter
Feb 13, 2018
Today on The Startup Chat, Steli and Hiten talk about email newsletters and why it’s important to your startup. - In this day and age of social media, does email marketing still work? According to Steli and Hiten,
282: The Most Common Product Mistakes Startups Make
Feb 9, 2018
In this episode of The Startup Chat, Steli and Hiten talk about the most common product mistakes startups make when developing new products. - Tons of new products are being developed all the time. While some products may end up being great,
281: How to Use Process to Grow Your Startup
Feb 6, 2018
Today on The Startup Chat, Steli and Hiten talk about why startups are allergic to processes and what they can do about it. - A lot of startups have “process allergies” and this can be a hindrance to growth.
280: How to Figure out the Right Pace of Hiring
Feb 2, 2018
Today on The Startup Chat, Steli and Hiten talk about the pace of hiring at a growing startup. - As a founder, one of your most important tasks is managing your workforce. It’s your job to make sure you have the right people - and the right number of …
279: How to Run a Virtual Summit
Jan 30, 2018
Today on The Startup Chat, Steli and Hiten talk about the Virtual Summit that was organized by Steli and his team at Close.io, which you can check at InsideSalesSummit.com. - Virtual summits are a trend that’s becoming very popular in the startup worl…
278: Anger Management in Startups
Jan 26, 2018
Today on The Startup Chat, Steli and Hiten talk about anger and how to deal with it at work and in your personal life. - Being angry is an extremely powerful emotion. If you’re somebody that gets angry easily,
277: How to Start a Startup Without a Technical Co-Founder
Jan 23, 2018
Today on The Startup Chat, Steli and Hiten talk about how to start a tech business without a technical co-founder. - It’s normal for entrepreneurs these days to want to start tech businesses, be it a cloud-based service, mobile app,
276: How to Hire a Head of Culture
Jan 19, 2018
In this special episode of The Startup Chat, Steli and Hiten are at Dreamforce and they talk about how and why you need to hire a head of culture at your startup, especially if your team members work remotely. -
275: How to Create an Ecosystem Around Your Startup
Jan 16, 2018
Today on The Startup Chat, Steli and Hiten are in DreamForce and they talk about how to create a business ecosystem and shed some light on how to do this. - Thanks to Jorge Soto and the team at First Cut for recording and editing the video! -
274: Hiring or Nurturing Managers Within Your Startup
Jan 12, 2018
Today on The Startup Chat, Steli and Hiten talk about the idea of nurturing talent internally vs hiring proven talent externally. - When it comes to key positions that need to be filled at a company, founders are usually faced with the dilemma of nurt…
273: How to Give Company Updates to Investors, Advisors & Friends
Jan 9, 2018
Today on The Startup Chat, Steli and Hiten talk about company updates and the idea of updating people about the status of your company on a regular basis. - Company updates are a great way to keep stakeholders up to date about your business,
272: Beginning of the New Year – How to Reflect and Plan Ahead
Jan 5, 2018
Today on The Startup Chat, Steli and Hiten talk about what’s currently on every entrepreneur’s mind - the holiday season! - For the most people, this time of year is a time for celebrating the holidays with family and friends.
271: Encore Episode – Freemium
Jan 2, 2018
Welcome to another episode of The Startup Chat with Steli and Hiten. This week we’re talking about the pros and cons of the Freemium pricing model in startups. - This Week’s Updates: - Steli is getting ready to go on a 6 week trip to Europe.
270: Encore Episode – Minimum Viable Products: How to find out fast if your idea is legit
Dec 29, 2017
On this episode we take a close look at the concept of Minimum Viable Product (MVP) and what it means and how to apply it to your business. The concept sprang up during the early startup movement and has become a bit muddled in definition over time.
269: Encore Episode – How to Start a Side Business
Dec 26, 2017
Many people want to start a side business, but don’t know how to do it. It’s really easy to start a business nowadays, but it’s tough to keep it going. We’re going to tell you how to establish your own side business today. -
268: Encore Episode – How to Get Your First 10 Customers
Dec 22, 2017
Today Steli and Hiten talk about how to get those first few customers when your business is just getting off the ground. The key to that initial traction is to connect with potential customers as soon as possible. -
267: Crying About Your Startup? What We Tell Our Founder Friends in Dark Moments
Dec 15, 2017
Today on The Startup Chat, Steli and Hiten talk about the challenges of being an entrepreneur in today’s ultra-competitive business world. - Although there are lots of positives to being an entrepreneur, like being your own boss,
266: Steli Efti’s Inside Sales Tips for Startups
Dec 12, 2017
This week’s episode of The Startup Chat is a special one. We feature Steli’s interview for the Inside Sales Summit, which was a virtual sales summit where we interviewed over 50 sales experts, leaders and founders,
265: How to Use NPS Surveys to Grow Your Company
Dec 8, 2017
In this episode, Steli and Hiten talk about NPS surveys, the importance of carrying them out and how they can be beneficial to your startup as a whole. - NPS stands for Net Promoter Score and is a customer satisfaction score created by Bain and Compan…
264: How to Use Inspiration to Your Advantage
Dec 5, 2017
In today’s episode of The Startup Chat, Steli and Hiten talk about how to use inspiration to your advantage in your startup - a topic that is rarely discussed in the business world. They also talk about how “too much inspiration” can be a problem and w…
263: Being a People Pleaser Is Bad (in Startups and Life)
Dec 1, 2017
In today’s episode of The Startup Chat, we talk about being a people-pleaser, the problems it can create within a start-up, and whether being one can a strength or a weakness when you are hiring team members. - When it comes to hiring staff,
262: How to Write Killer Email Newsletters
Nov 28, 2017
In today’s Startup Chat we talk about email newsletters. It’s a misconception that emails are dead and no longer relevant. In fact, “Good emails are dead but great emails are alive and thriving”. We share some great tips and tricks to write a good news…
261: Big Picture Thinking / How to Prioritize
Nov 24, 2017
In today’s Startup Chat, Steli and Hiten talk about big picture thinking, its importance and some ways through which you can develop this skill. Oftentimes, we find that people are so caught up in day to day tasks that they fail to stop and prioritize….
260: Account-Based Marketing for Startups – What you should know
Nov 21, 2017
In today’s Startup Chat, we talk about account-based marketing and how this function has become increasingly relevant due to the availability of marketing automation tools. It is important to adopt a holistic view and market across the entire organizat…
259: What is Product Marketing
Nov 17, 2017
In today’s Startup Chat, Steli and Hiten talk about product marketing (the cross-section between sales, marketing and product) and discuss how this business function is defined differently across different organizations.
258: Why Trello Failed to Build a $1 Billion+ Business
Nov 14, 2017
In today’s Startup Chat, we talk about Hiten’s recent article, Why Trello Failed to Build a $1 Billion+ Business. Trello was recently sold for $400 million. Hiten’s article expressed that Trello could have been a much larger business had they monetized…
257: Scaling a Services Business (Challenges)
Nov 10, 2017
In today’s Startup Chat, we talk about the various challenges involved in scaling service businesses. It is common for service businesses to fold when faced with certain challenges—like maintaining consistent quality and client churn. However,
256: Hiten Shah’s Inside Sales Tips for Startups
Nov 7, 2017
The Inside Sales Summit is a virtual summit where about 50 sales leaders talk about the best practices, tips, and strategies that have put them on the road to success. To get access to the Summit, simply go to www.InsideSalesSummit.
255: Tips to Generate Customer Insights
Nov 3, 2017
When a business grows and scales up, it’s very easy to lose touch with the lifeline of your business—the customers. Many people begin to outsource their customer support and the gap between the CEO or founder with the customer grows wider and wider.
254: How to Launch Your Product
Oct 31, 2017
In today’s episode, Steli and Hiten discuss the best practices to launch your product. Hiten uses his own launch of Draftsend as the basis of this discussion—a new platform that allows users to create and share their interactive presentations.
253: Should You Blog?
Oct 27, 2017
In today’s episode, Steli and Hiten discuss the need to start a blog. Hiten is often asked if it’s wise to start a blog and how to begin the process. Blogging can generate an online presence for one’s products and services,
252: Startup Branding – Does It Matter and How to Do It Right
Oct 24, 2017
In today’s episode, Steli and Hiten tackle branding for your startup. It’s a common assumption to think branding is important for ALL types of businesses. Steli and Hiten challenge this notion and explain why certain businesses need to focus more of th…
251: How to Enter the US Market With Your Startup
Oct 20, 2017
In today’s episode, Steli and Hiten discuss how startups can enter the US market. There are several myths that say tapping into the US market is the answer to a startup’s success. While this may be true for some,
250: How and Why to Do Freemium in Your Startup Today
Oct 17, 2017
In today’s episode, Steli and Hiten talk about the benefits of using freemiums (free plans) for your startup. SaaS companies are known for implementing free plans and with good reason—it’s an incredible way to get people hooked onto your product or ser…
249: How to Manage Your Emotions During the Startup Rollercoaster
Oct 13, 2017
In today’s episode, Steli and Hiten talk about ways you can manage your emotions in a startup. Startups are said to be emotional rollercoasters, but how do we actually deal with these emotions that we go through?
248: How to Use Conferences to Grow Your Startup
Oct 10, 2017
In today’s episode, Steli and Hiten list the ways in which you can use conferences to grow your startups. In the entrepreneurial world today, there are conferences popping up left, right and center—it’s hard to know which ones will benefit you the MOST…
247: Vulnerability in Startup Leadership
Oct 6, 2017
In today’s episode, Steli and Hiten point out the importance of vulnerability in leadership, especially with startups. Now, more than ever before, vulnerability is an important part of building a company’s culture and is also the means to building trus…
246: How to Create Online Courses to Grow Your Startup
Oct 3, 2017
In today’s episode, Steli and Hiten talk about creating online courses for your startup business. Creating a course that suits your audience well, requires some upfront work. Steli and Hiten discuss the importance of searching for the BEST topic first …
245: Startup Fraud – What to Do When an Employee Is Stealing From You
Sep 29, 2017
In today’s episode, Steli and Hiten talk about startup fraud. Unfortunately, even with great hiring processes and systems in place, it’s inevitable for you to come across a lemon. The worst case scenario is coming across someone who is fraudulent and t…
244: How Do You Do Engineering Estimates
Sep 26, 2017
In today’s episode, Steli and Hiten discuss the importance of arriving at accurate engineering estimates while doing product development. Typically, larger organizations that have a set process tend to be better at giving out estimates than smaller one…
243: Losing Your Child at the Playground Is a Bad Idea
Sep 22, 2017
In today’s episode, Steli recounts last week’s experience of losing his 3 year old son for a brief amount of time. While at a playground with his two sons, Steli lost sight of his younger son. Steli shares how he carried himself in that incredibly stre…
242: How to Do Marketing AGAINST Your Competition
Sep 19, 2017
In today’s episode, Steli and Hiten discuss some tips and tricks for competitive marketing you can use right away. In today’s market, no product is unique—therefore, it’s important to highlight how your product is superior and different from the rest.
241: How to Save Money as a Startup (Improve Cashflow)
Sep 15, 2017
In today’s episode, Steli and Hiten discuss the various ways startups can remain cashflow positive. You can manage your cash flow by generating more revenue or by simply controlling your expenses. Steli and Hiten stress the value of tracking expenses,
240: What KPIs to Track as a Startup
Sep 12, 2017
In today’s episode, Steli and Hiten discuss the KPIs (key performance indicators) a company should be tracking—from startup phase to the more established. Most emerging companies are clueless about which metrics to track while others are trying TOO man…
239: How to Balance Marriage and Startups
Sep 8, 2017
In today’s episode, Steli and Hiten discuss some approaches to make your personal life healthier. Why? How you’re doing at home affects how you’re doing at work—bottom line. When there is a misalignment of expectations among partners,
238: Deadly Shortcuts Founders Should Avoid
Sep 5, 2017
In today’s episode, Steli and Hiten discuss the various shortcuts that startups need to avoid at all costs. While tactics like inflating sales figures, copying marketing tactics, discounting and reporting vanity metrics might lead to short-term gains,
237: Disadvantages as a Founder
Sep 1, 2017
In today’s episode, Steli and Hiten discuss the topic of how to deal with your disadvantages as a founder. Your differences as a person, whether it be your age or ethnicity, is a characteristic about yourself that could be considered a disadvantage or …
236: How Startups Should Go After Enterprise Customers
Aug 29, 2017
In today’s episode, Steli and Hiten lay out the strategies for developing enterprise level clients. Before entering the enterprise space, remember that these clients require a huge commitment in terms of time, money, talent, and other resources.
235: When Growth Hacks Can’t Save You
Aug 25, 2017
In today’s episode of the Startup Chat, Steli and Hiten discuss the current trend of applying personal growth hacks to business issues. As they’ll highlight, it’s critical to step back and analyze whether there are any fundamental issues with your busi…
234: How to Use Webinars to Grow Your Startup
Aug 22, 2017
In today’s episode, Steli and Hiten discuss the various nuances of creating an effective webinar. An effective webinar successfully engages prospects and converts them into customers. Alternatively, webinars can also be used to generate revenue for you…
233: Fear of Missing Out Among Startup Founders
Aug 18, 2017
In today’s episode, Steli and Hiten discuss “FOMO” or fear of missing out which is a common experience for a lot of entrepreneurs and founders. This fear tends to crop up, especially in people who are struggling in their businesses rather than people w…
232: How to Ask for Help in Business & Life
Aug 15, 2017
In today’s episode, Steli and Hiten discuss the hesitation people have in asking for help—in both their personal as well as professional lives. This hesitation can be attributed to one’s ego and sometimes, a belief that asking for help is actually both…
231: Competitive Combativeness
Aug 11, 2017
In today’s episode, Steli and Hiten talk about how industrial espionage, or corporate terrorism, is plaguing the industry in a big way. Competitors often resort to employing dirty tactics to extract valuable information,
230: Transitioning From Services to Software Business
Aug 8, 2017
Do you have a consulting company and are looking at pivoting to a software company? If so, this episode is for you. Steli and Hiten talk about their own experiences building their software companies. They share their own motivation behind creating soft…
229: DO THE WORK
Aug 4, 2017
This episode is a wild card episode. Hiten and Steli freestyle the discussion to get to a few core truths that have guided their path to success. The idea for today’s episode was sparked by a comment made by Hiten about people NOT wanting to hear the r…
228: What to Do When Employees Always Break the Rules
Aug 1, 2017
Do you ever feel like someone on your team is out to get you? Or maybe an employee has learned to tune you out? When you’re struggling to manage your team, or handle your employees, then this episode is for you,
227: The Art of Cutting Your Losses
Jul 28, 2017
In this episode, Steli and Hiten talk about cultivating the art of cutting your losses. Investing your time, energy and money into something that is NOT working is painful to admit, but necessary to confront when it comes to the success of your busines…
226: How & When to Use NPS Surveys in Your Startup
Jul 25, 2017
In this episode, Steli and Hiten talk about using an NPS (net promoter score) survey tool for startups. Steli didn’t know that a NPS survey could be used for anything other than testing your own core product. In today’s episode,
225: Listening Skills for Startup Founders
Jul 21, 2017
In this episode of The Startup Chat, Steli and Hiten sit down for a candid conversation about listening. Like it or not, everyone (yes, even you) has a problem listening—especially company founders. Founders are notorious for having some of the worst l…
224: How SaaS Founders Should Do Competitor Research
Jul 18, 2017
In this episode, Steli and Hiten talk about the value of learning about your competitors. Hiten used to ignore his competition, but has learned that he needed to change his attitude about this. In order to be able to provide the best product to the cus…
223: What Do You Wish You Knew When You Started as an Entrepreneur?
Jul 14, 2017
In this episode, Steli and Hiten may hate this particular question but are deciding to tackle it today: what are the things they wish they knew when starting their companies? Steli and Hiten give their candid responses which includes a discussion of ho…
222: Job Titles in Startups
Jul 11, 2017
In this episode, Steli and Hiten talk about the value of giving titles in startups. Hiten believes titles are NOT important and people should be more focused on the work rather than the title. Steli says there is a cost to giving titles and oftentimes,…
221: Be a Student. Always
Jul 7, 2017
In this episode, Steli and Hiten spark up a discussion about learning based on Hiten’s tweet “Be a student. Always”. This particular tweet received a lot of attention and with good reason—we need to discuss how comfortable we are with learning on an ev…
220: How to Buy or Sell a SaaS Business
Jul 4, 2017
In this episode, Steli and Hiten talk about buying and selling a SaaS business. With a lot of experience in both buying and selling SaaS businesses, Hiten shares how he evaluates whether a company is worth buying or not.
219: Why You Should Invest in Diversity in Your Startup (and Life)
Jun 30, 2017
In today’s episode, Steli and Hiten talk about the benefits and importance of diversity in startups. For Steli and Hiten, having a diverse team can widen your understanding and empathy for others. This can only serve as an advantage for your business,
218: Investor Meetings Do’s and Don’ts
Jun 27, 2017
Ever wonder what you should or should not say during a meeting with a potential investor? Have you ever had an unpleasant meeting and wonder what went wrong? This is completely normal. And in today’s episode,
217: Is Sales Natural or Learned?
Jun 23, 2017
Is there one way to do sales? Should you model your sales abilities against another person? What if you do not share their personality? In this episode, Steli and Hiten discuss whether sales is natural or learned.
216: How to Make Your First $1k as an Entrepreneur
Jun 20, 2017
In this episode, Steli and Hiten talk about how you can generate your first thousand dollars in revenue. Steli and Hiten talk about the importance of doing the math to reach your $1000 goal. Do you charge less and try to reach several customers? Or,
215: What Role Does Luck Play in Startups?
Jun 16, 2017
In this episode, Steli and Hiten talk about luck. Did that CEO experience huge growth just because he was lucky? Or did they tank because they were unlucky? The question of luck or a lack thereof is dependent on the belief and attitude of the individua…
214: How to Communicate With Your Customers During Crisis
Jun 13, 2017
In this episode, Steli and Hiten talk about how to communicate with your customers during a crisis. Hiten shares how Crazy Egg handled a crisis with humor and how Steli used his recent crisis as an opportunity to become more transparent with his custom…
213: The Value of Good Design in an Early Stage Startup
Jun 9, 2017
In this episode, Steli and Hiten talk about the importance of design, especially in the early stages of your startup. Hiten shares how easy it was to stand apart from the crowd just 12 years ago. Now, a good design is so easily and conveniently made an…
212: How to Do Customer Surveys
Jun 6, 2017
In this episode, Steli and Hiten talk about how to do customer surveys. Hiten put out a customer survey that was answered by one of their podcast listeners—long story short—this podcast listener was BLOWN AWAY by how Hiten designed his survey.
211: How to Distribute Equity in the Early Days of Your Startup
Jun 2, 2017
In this episode, Steli and Hiten talk about the tricky aspect of giving equity. While there is no standard way to give equity as companies follow their own rules, there are norms that you can choose to follow—especially if you are just starting.
210: How to Grow Your Startup With Referral Sales & Marketing
May 30, 2017
Does affiliate and referral marketing really work? In this episode, Steli and Hiten share their thoughts, tips, and experiences using this strategy and how it’s impacted their customer acquisition. You’ll find out the importance of asking for that one …
209: How We Chose the People We Surround Ourselves With
May 26, 2017
In this episode, Steli and Hiten share how they choose the people they surround themselves with. They discuss the difference between being a maker and a manager as it relates to either starting a company vs. scaling a company.
208: What to Do When Your First Customer Cancels / Churns?
May 23, 2017
When a frog is placed in boiling water, it quickly jumps out because it has felt the heat. But, when it is placed in the water before it is boiling, the frog adjusts to the heat and it is too late before it realizes that it is boiling.
207: Why We Keep Doing This Podcast
May 19, 2017
The Startup Chat has evolved since 2 years ago, when Steli and Hiten first began this project. They’ve tweaked their structure, hit highs and lows, and have even received crazy encouragement and feedback from listeners in-person! In today’s episode,
206: How to Move Faster (and Make More Things Happen in Less Time)
May 16, 2017
If you have ever felt like your life is a blur, do not worry as you are in good company. In today’s episode, Hiten shares why the “blur feeling” is a GOOD thing and the experiences and ideas that have led him to think this way.
205: How to Increase CLTV (Customer Lifetime Value)
May 12, 2017
Now that you have started your business, it is now time to grow it. Growing your business is dependent on how much money you are making from your current customer base. Listen in as Steli and Hiten talk about how to increase your customer lifetime valu…
204: How to Cultivate a Bias Towards Action
May 9, 2017
Do you ever feel that things aren’t moving forward or aren’t moving fast enough? If so, this episode is for you. In today’s episode, Steli and Hiten talk about how to cultivate a bias towards ACTION. Accomplishing your tasks and learning how to take be…
203: Productivity Tips for Remote Workers
May 5, 2017
In today’s episode, Steli and Hiten talk about how to be productive when you are working on a remote team. Steli and Hiten share their thoughts about the importance of discipline and motivation for individuals working in remote teams as well as the imp…
202: How to Generate Customer Insights
May 2, 2017
In today’s episode, Steli and Hiten talk about generating customer insights. Customer feedback is what you need to be able to build a better product and adjust for the objections that you get from customers—both those who have purchased from you and th…
201: How to Kill Features in Your Product
Apr 28, 2017
In today’s episode, Steli and Hiten talk about the process of killing features in your product. Steli and Hiten discuss the difficulty tied to killing a feature, but how it can be necessary to simplify your product.
200: The Art of the Follow Up
Apr 25, 2017
In today’s episode, Steli and Hiten talk about one of the dilemmas almost all entrepreneurs experience – the art of following up. All our business dealings are in need of that constant follow through; but surprisingly enough,
199: How to Fly a Fighter Jet
Apr 21, 2017
In today’s episode, Steli and Hiten talk about an unusual event that happened to Steli, but spoke volumes about making that first impression—that is his experience learning how to fly a fighter jet. Steli shares how he ended up flying a fighter jet in …
198: How to Build a Board of Directors
Apr 18, 2017
In today’s episode, Steli and Hiten talk about building your board of directors. Steli and Hiten share their thoughts on the right time to create a board and what to look for in those who want to be a part of your board.
197: Top Tier College: Does It Help as an Entrepreneur?
Apr 14, 2017
In today’s episode, Steli and Hiten talk about the value of going to an elite college as a prerequisite to becoming an entrepreneur. Tune in as Steli and Hiten weigh the pros and cons of going to an elite college,
196: Fundraising: How to Raise Your Series A
Apr 11, 2017
In today’s episode, Steli and Hiten talk about raising a series A round. Tune in as Steli and Hiten lay the groundwork for what your company should already have in place prior to doing a series A round. They discuss what is expected of you from an inve…
195: Stop Treating Service Workers Like Servants
Apr 7, 2017
In today’s episode, Steli and Hiten talk about the growing tech divide in Silicon Valley and the negative treatment of those in technology towards those who are not. Steli and Hiten are worried and saddened by the aggression shown by tech people toward…
194: How to Successfully Manage Customer Objections
Apr 4, 2017
In today’s episode, Steli and Hiten discuss why they consider objections to be a gift. Listen as they explain the benefits of addressing objections, how to deal with the emotions you feel when dealing with criticism,
193: Top 5 Fundraising Mistakes Founders Make
Mar 31, 2017
In today’s episode, Steli and Hiten talk about the top fundraising mistakes founders make. From copying and pasting templates to just blindly following the trends, Steli and Hiten address each mistake and how it can work against you.
192: How to use scripts to empower your sales team
Mar 28, 2017
In today’s episode, Steli and Hiten talk about the importance of having scripts and templates in your sales process. While it may not be needed during the early days of a startup, documents and scripts are crucial in helping your salespeople communicat…
191: How to Overcome a Plateau in Business
Mar 24, 2017
Everybody goes through a time where they feel unmotivated with their business. In this episode, Steli and Hiten discuss two types of plateaus that can get you down and not moving—the business plateau and the emotional plateau.
190: How to Crush it on Demo Day
Mar 21, 2017
In this episode, Steli and Hiten talk about how you can crush it on demo day. While Hiten thinks that demo day events need improvement, he also shares valuable tips on how you can make yourself stand out and land that next meeting with a potential inve…
189: How to Infuse a Human Touch in Inside Sales
Mar 17, 2017
In this episode, Steli and Hiten talk about the importance of infusing a human touch in inside sales. Field sales have paved the practices we use in inside sales, so it is important to know the benefits of field sales. Personal connection,
188: How to Create a Killer Pitch Deck
Mar 14, 2017
In today’s episode, Steli and Hiten talk about the bones of what makes a great pitch deck and how to use it to wow possible investors. Steli and Hiten give you tips based on real life stories and pitches that got their attention.
187: How to Be Confident
Mar 10, 2017
In this episode, Steli and Hiten talk about the art of confidence. Steli shares an event he observed in a coworking space, one day, that really frustrated him. It showed the importance of having confidence in one’s self.
186: Website Teardowns (with conversion tips & tricks) part 3
Mar 7, 2017
In this episode, Steli and Hiten go through more website teardowns. Steli and Hiten comment on five different websites and give their take on what they are doing right and what needs to be improved. Tune in to find out the importance of being clear in …
185: Website Teardowns (with conversion tips & tricks) part 2
Mar 3, 2017
This is Part Two of Website Tear Down. In this episode, Steli and Hiten look at websites and provide important feedback to listeners. Steli and Hiten give their thoughts about two particular websites and how they can improve and build upon what they al…
184: What to Do When Your Mind and Gut Are at Odds with Each Other
Feb 28, 2017
In this episode, Steli and Hiten discuss what it means to trust your intuition and follow those gut feelings. Steli shares a story of how he followed his intuition when it came to a potential hire. Steli wasn’t feeling very great about this particular …
183: Website Teardowns (with conversion tips & tricks) part 1
Feb 24, 2017
In this episode, Steli and Hiten look at 3 websites and provide important, specific feedback. Steli and Hiten give their thoughts regarding the home pages and share their overall experience. Some of the key lessons to be learned in this episode is that…
182: What to Do When Your Financing Falls Through in the Last Minute
Feb 21, 2017
In this episode, Steli and Hiten teach you what to do when your financing falls through in the last minute. Every business plan includes a heavily researched and projected financial plan. However, there are a lot of internal and external factors that c…
181: How to Manage Remote Teams
Feb 17, 2017
In this episode, Steli and Hiten talk about the challenges faced with managing and building remote teams. Listen as they list several key issues every mobile team encounters—from selecting the right members to dealing with miscommunication.
180: B2B Customer Acquisition Q&A (Part 2)
Feb 14, 2017
In this episode, Steli and Hiten answers questions they received from readers of their ebook, From 0 to 1,000 Customers and Beyond. This is Part 2 of Steli and Hiten addressing questions as readers get the opportunity to ask for specific feedback and a…
179: B2B Customer Acquisition Q&A (Part 1)
Feb 10, 2017
In this episode, Steli and Hiten answer the questions they received from the readers of their ebook From 0 to 1,000 Customers and Beyond. Steli and Hiten give practical advice about marketing, engagement, and how to prioritize feedback from your custom…
178: Sales Hiring for Startups
Feb 7, 2017
In this episode, Steli and Hiten talk about sales hiring. Salespeople require a specific skillset that may be difficult to quantify and assess from a hiring perspective. Sometimes, it’s best to just see them perform. But,
177: Hiring First 10 Team Members for Your Startup
Feb 3, 2017
In this episode, Steli and Hiten talk about making the crucial step from hiring the first person to join your team to scaling it up to 10 people. They talk candidly about the hiring process and the importance of knowing—as best as you can—who you’re as…
176: How to Hire Your First Startup Team Member
Jan 31, 2017
In this episode, Steli and Hiten talk about the challenges that come with hiring that first full-time employee for your startup. They share their views regarding salary, equity, and giving out titles as well as the key attributes that make a GREAT firs…
175: How to Hire Marketers for Your Startup
Jan 27, 2017
In this episode, Steli and Hiten talk about the process of hiring marketing people. They are two things they look for in potential marketers and Steli and Hiten show you how to assess for both traits. They also share a few tips from the marketer’s side…
174: Self-Service vs Human-Touch in SaaS
Jan 24, 2017
In this episode, Steli and Hiten debate which is best: self serve or non self serve SaaS applications. Technology has evolved the business transaction to a point where salespeople have become redundant, but is automated sales the best way or do consume…
173: Startup Work Ethic: Match Yours and Your Team Members Work Ethic for Maximum Results
Jan 20, 2017
In this episode, Steli and Hiten tackle the topic of work ethic and how your team needs to be aligned. Having a collective team ethic results in an ability to get things done and establishes a smooth workflow, but misalignments can be disruptive.
172: Your Startup Isn’t Your Baby
Jan 17, 2017
In this episode, Steli and Hiten discuss the reasons why startups shouldn’t be treated like a baby. People tend to treat their startup or business as their baby and end up growing an unhealthy attachment to it. According to Steli and Hiten,
171: Founders Dilemma: How to Make Decisions When All Options Suck
Jan 13, 2017
In this episode, Steli and Hiten share a story of an anonymous founder who was in a sticky situation with his investors. Landing investors can be very encouraging for a startup; however, it is knowing the RIGHT deal for your company that makes the all …
170: What You Don’t Know About Angel Investors
Jan 10, 2017
In this episode, Steli and Hiten discuss the topic of angel investors. Not all entrepreneurs are able to bootstrap a business and may need the help of outside investors. Listen as Steli and Hiten discuss both sides of the relationship—how you can find …
169: The Lazy Hustle
Jan 6, 2017
In this episode, Steli and Hiten spend some time discussing the overused art of the “lazy hustle.” Steli talks in-detail about an annoying email he received from a lazy hustler, and Hiten shares why he never likes to use the word hustle.
168: How to Build Your Personal Network… Without Networking
Jan 3, 2017
In this episode, Steli and Hiten discuss the content of our personal network. People around us in our network have an effect on us—they can drain us or give us energy. There are times where we find ourselves surrounded by a negative network and Steli a…
167: Not How But Yes
Dec 23, 2016
In this episode, Steli and Hiten talk about the book The Answer to How is Yes. Steli is currently reading the book and believes it has a powerful message that can impact one’s decision making. Listen as Steli and Hiten discuss the question “how” and th…
166: How to Think About Hot Trends in Business & Technology
Dec 20, 2016
In this episode, Steli and Hiten discuss the pros and cons of following technology business trends. Startups tend to just go with the flow in regards to these trends without considering if the concept fits their company and is even doable.
165: Sales & Marketing Tactics that Died in 2016
Dec 16, 2016
In this episode, Steli and Hiten discuss the truth behind the sales and marketing tactics that have supposedly “died” in 2016. Steli and Hiten will provide a more balanced approach to understanding how to interpret the surge of advice that comes at the…
164: Email Marketing for SaaS Startups
Dec 13, 2016
In this episode, Steli and Hiten discuss the strategies and knowledge needed to utilize email marketing in the most effective way possible for your business campaign. Listen and learn as Steli and Hiten discuss the advantages of email marketing,
163: How to Announce Product Updates
Dec 9, 2016
In this episode, Steli and Hiten share tips and tactics that keep your customers up-to-date with your products or services. Listen and learn from Steli and Hiten’s own personal experience of what works, what doesn’t work, and the feasible,
162: How to Do Team Retreats
Dec 6, 2016
In this episode, Steli and Hiten discuss the importance of company retreats. A retreat is a valuable part of a company and should be planned and executed well—start to finish. Listen as Steli and Hiten share their own company retreat experiences.
161: The Power of Gratitude
Dec 2, 2016
In this episode, Steli and Hiten discuss the true meaning of the season, Thanksgiving. Listen as Steli and Hiten go deep into our emotions to reveal what giving thanks is really about, how to show gratefulness and the importance of showing others we ar…
160: Closing – the Art of Creating a Decision
Nov 29, 2016
In this episode, Steli and Hiten are talk about closing especially in sales. Closing is involved in any relationship you have and there’s a foundation that you need to build. Listen as Steli answers questions on how closing doesn’t start with a closing…
159: What to Do When Someone Screwed You Over
Nov 25, 2016 • 23 min
In this episode, Steli and Hiten discuss “what to do when people screw you over.” Partners, investors, clients—there is always an opportunity for misunderstandings and conflict. The important question to ask is: how do you respond when you feel like s…
158: The Content Marketing Playbook
Nov 22, 2016 • 23 min
Today Steli and Hiten are talking about Hiten’s new book The Content Marketing Playbook. This is a very specific deep dive into the years of experience Hiten has gained from building content marketing programs at Kissmetrics,
157: Stop Worrying About the Bad News, and Start Creating Good News
Nov 18, 2016 • 19 min
In this episode, Steli and Hiten discuss Steli’s posts on Facebook which address the topic of worrying. In this current season of presidential elections, a lot of people have been openly posting their thoughts, concerns, and fears online.
156: How to Grow From 100 to 1000 B2B Customers
Nov 15, 2016 • 29 min
- In this episode, Steli and Hiten talk about how to go from 100 customers to 1000—how to focus, what to zero-in on, and how to intelligently approach the next phase of scale and growth. Listen as they highlight the power of grouping and segmentatio…
155: Thinking Small & Intimate in Business
Nov 11, 2016 • 18 min
On today’s episode we’re going to talk about the value of thinking small. Recently we had a session at the Lean Startup Conference in San Francisco, and it turned out to be a rather intimate affair. We don’t mind small crowds,
154: How to Manage Your Fear of Failure
Nov 8, 2016 • 27 min
In business the number one reason people don’t pull their triggers is fear. Everyone has fear of failure, even people who have lots of successes in their businesses. Nobody ever really gets over it. On today’s The Startup Chat we discuss how to move pa…
153: Is Customer Success BS? (And how to really help your customers win)
Nov 4, 2016 • 23 min
On today’s The Startup Chat we discuss customer success. This market has become saturated with SaaS tools that are useless and a waste of money. During today’s episode we discuss why customer success is really simpler than the industry would have you b…
152: How to Conduct Great Customer Development Interviews
Nov 1, 2016 • 28 min
Customer development is crucial to any startup business. Customer development tells a founder what their customer base really needs. The best tool to get this information is customer interviews. - On today’s The Startup Chat we discuss how to conduct …
151: How to Create a Winning Startup Culture
Oct 28, 2016 • 30 min
Today we talk about one of Hiten’s favorite topics, company culture. Business culture is a key factor to keeping your employees invested in your company. So many companies miss the mark on what makes a company culture good. -
150: Cold Calling 101 for Founders
Oct 25, 2016 • 24 min
On today’s The Startup Chat we discuss cold calling. We’ll tell you what cold calling is, why you should do it, and how to do it effectively. Steli is the rock star of cold calling between the two of us. He’ll tell us how he has made cold calling work …
149: What Founders Should Know About Working With Lawyers
Oct 21, 2016 • 27 min
On today’s episode of The Startup Chat we discuss the legal side of owning a business. So many founders depend upon their lawyers to “do the thinking” for them. During today’s episode we discuss why you need to be proactive with a lawyer and how to avo…
148: Parallel Entrepreneurship: Want to run multiple startups?
Oct 18, 2016 • 19 min
We get asked about Parallel Entrepreneurship a lot. Parallel Entrepreneurship is the practice of running multiple companies at the same time. We have both practiced this model at one time or another. So we have practical real-world experience to share …
147: How to Transform Limiting Beliefs Into a Winning Mindset
Oct 14, 2016 • 23 min
99% of success in life is all about how you think about it. On today’s The Startup Chat we talk about the beliefs and “stories” people tell themselves that change their success. We have talked a lot about storytelling in the past,
146: Stop Trying to Control People
Oct 11, 2016 • 20 min
Many businesses and managers fall into the trap of trying to controlling their teams and employees. On today’s episode we discuss why trying to exercise control is a bad move. We will explain what is actually at the heart of a need to control others an…
145: Overcoming Laziness – How to Stop Avoiding Crucial Tasks
Oct 7, 2016 • 26 min
Laziness is a word that is thrown around quite a bit. But is it really laziness? On today’s episode we discuss what is laziness and is it a bad thing? The answer might surprise you. We also discuss what causes or perpetuates laziness. -
144: How to Become More Thoughtful
Oct 4, 2016 • 24 min
On today’s The Startup Chat, we discuss being thoughtful in business. The word thoughtfulness brings to mind being considerate to employees and clients, but our main point is the thoroughness of thoughtfulness. -
143: The Slow & Stressful Way to Kill Your Startup: Lack of Urgency
Sep 30, 2016 • 24 min
Our topic today is why a company needs a sense of urgency. Before you start calculating your production time or revising your marketing strategy; the point we want to make today is do you know your customer and what they need? -
142: Why We Love to Read
Sep 27, 2016 • 24 min
We discuss the importance of reading in business today. Both of us are heavy readers and we find a lot of value in it. During today’s episode we discuss our background in reading and how we use it in our day to day lives.
141: The Importance of Teaching
Sep 23, 2016 • 28 min
There is this idea that teaching is the edge a company has over its competitors. On today’s The Startup Chat we talk about teaching your audience and how that helps your company. We talk about what is teaching and how to use it. -
140: The Power of Writing
Sep 20, 2016 • 18 min
On our last episode we discussed the benefits and importance of writing postmortems. So on today’s episode we discuss the benefits of writing in business in general. Writing things down has become crucial in modern business.
139: How to Do Effective Postmortems
Sep 16, 2016 • 23 min
On today’s The Startup Chat we discuss postmortems. We tell you what they are, how to use them, and if you’re new to the process how to start the practice. - For those who don’t know what a postmortem is, it is a document that outlines a failed situat…
138: Building Products in Hyper-Competitive Markets
Sep 13, 2016 • 25 min
SaaS is a competitive business. On today’s episode we discuss how to survive in this current competitive market. SaaS is a fast pace business that is full of copycats and people who are just quicker on the draw. -
137: What We Learned From 1000 Minutes of Interviewing Founders About Fundraising
Sep 9, 2016 • 27 min
Hiten has spent 1000 minutes interviewing founders about fundraising and today he tells us what he learned. Hiten and his team asked founders questions over the course of a 20 minute phone call. They asked about the tools and resources they used to get…
136: Are You Too Old (or Too Young) for Entrepreneurship?
Sep 6, 2016 • 25 min
Today we talk about a very polarizing aspect of business: Age. Some businesses favor youth others snub youth. During today’s episode we express our opinion on the subject. - Although age can play a factor in culture or feedback it isn’t a sign of capa…
135: What You Should Know About Startup Accelerators & Incubators
Sep 2, 2016 • 30 min
Accelerators and Incubators… what’s the difference? We answer that question today on the podcast. - For reference, an accelerator is a group of investors who will take your idea and company and guide it and speed things along. -
134: How to Do Due Diligence on People
Aug 30, 2016 • 23 min
After last episode about how to deal with investors we decided this episode should be about how to do due diligence in your company. Due diligence is basically just doing your homework on anyone you are potentially letting into the company.
133: How to Cultivate Great Relationships With Your Investors
Aug 26, 2016 • 32 min
On today’s The Startup Chat we talk about how to manage a relationship with your investors. This part of business isn’t really talked about. There are tons of resources for how to get investors into your business, but not how to deal with them.
132: How to Relaunch Your Website
Aug 23, 2016 • 18 min
On this episode, we talk about how to go about redesigning your company website so you can present a current and polished product to your customers. Close.io is in the middle of planning a website redesign,
131: PR for Startups
Aug 19, 2016 • 23 min
We talk about PR (Public Relations) today. This is an interesting topic because it’s subjective. PR is only worth the time and energy you’re willing to put into it. Too many agencies or con artists claim they can meet a startup’s need.
130: How to Think About SEO for Your Startup
Aug 16, 2016 • 26 min
Today Steli picks Hiten’s brain about SEO (Search Engine Optimization.) Hiten is an expert on this topic and has a lot to say about content creation and site linking. Google is the ultimate search engine to use for exposure.
129: How to Shut Down Your Startup
Aug 12, 2016 • 27 min
Sometimes in business there comes a point when the only option is to shut down. It is a difficult situation, it is stressful, and it can be hard to do right. On today’s The Startup Chat we discuss the right way to shut down a company. -
128: Crisis Management for Startups
Aug 9, 2016 • 26 min
Our topic today is how to deal with a crisis. So many people hit a wall when a crisis rears its ugly head. There are right ways and wrongs ways to deal with a crisis. - During today’s episode we’re going to share some of our experiences with crises an…
127: How to Provide Great Customer Support
Aug 5, 2016 • 28 min
Customer support is essential to any successful business. It can be frustrating and it be eye-opening. On today’s episode we discuss how we handle customer support We also discuss what you can learn from a support team and when to move to a larger tea…
126: How to Start a Side Business
Aug 2, 2016 • 24 min
Many people want to start a side business, but don’t know how to do it. It’s really easy to start a business nowadays, but it’s tough to keep it going.We’re going to tell you how to establish your own side business today. -
125: How to Deal With First World Problems
Jul 29, 2016 • 23 min
So many times we get caught up in first world problems. A first world problem is a minor issue or problem that really irritates us. It’s something that is small and won’t matter the next day. Nevertheless, people allow these problems to paralyze or tor…
124: The Dangers of Being Transactional With Others
Jul 26, 2016 • 25 min
We talk about how in business you meet transactional people. Today we talk about what a transactional person is and how to deal with them. Business is a transactional experience. However some people think that approaching people with a false sense of f…
123: How to Learn New Things
Jul 22, 2016 • 25 min
Learning is a lifetime thing. On today’s episode we discuss how we learn things and how other people can learn new things. We as people are always learning something. We start as children and we keep the same method our whole life.
122: How to Run Experiments
Jul 19, 2016 • 24 min
On today’s episode we talk about how to experiment in sales and find the best channel for your business’ success. Experimentation is an important thing in both sales and marketing. Many founders make the mistake of putting their eggs in one basket.
121: How to Come Up With Great Business Ideas
Jul 15, 2016 • 29 min
On today’s The Startup Chat we talk about how to come up with good business ideas. Ideas come from all sorts of places. People get ideas by: Coming up with solutions to a problem Bringing an idea from one medium (or place) to another
120: MicroConf 2016 Q&A with Hiten & Steli
Jul 12, 2016 • 51 min
On today’s episode we share the Q & A session we did at MicroConf 2016. We jump right to it, so give this episode a listen to hear our answers for these questions. What onboarding advice can we give How to find an ideal 3rd party integration
119: You launched your product, and no one bought. What now?
Jul 8, 2016 • 28 min
Steli received an email from a listener a while back and asked him to offer some guidance on her situation. The listener has launched a product with her team, but nobody is buying it. On today’s The Startup Chat we’re going to answer this listener’s co…
118: How to Onboard New Team Members
Jul 5, 2016 • 21 min
In light of Steli and close.io hiring a varitey of product team members; we want to talk about company onboarding. Onboarding new employees is totally different for a startup. On today’s episode we talk about our methods of onboarding and why how you o…
117: How to Leave Your Corporate Job
Jul 1, 2016 • 23 min
Being in a startup has become “the cool thing” to do, but lots of corporate people are hesitant to make a move. On today’s The Startup Chat we discuss how to deal with people or potential employees who have had a corporate background.
116: Minimum Viable Products: How to find out fast if your idea is legit
Jun 28, 2016 • 24 min
On this episode we take a close look at the concept of Minimum Viable Product (MVP) and what it means and how to apply it to your business. The concept sprang up during the early startup movement and has become a bit muddled in definition over time.
115: Startup partnerships: What to do and what to avoid
Jun 24, 2016 • 23 min
Partnerships can be amazing things, but the problem is the good ones are often the exception to the rule. On today’s episode we share our views on partnerships and when, why, and how to develop them. - Too many people rely on the idea of a partnership…
114: How to Design an Org-Chart for Your Startup
Jun 21, 2016 • 27 min
It happens to every startup, eventually there needs to be an organization sheet. Many founders resist an org-chart because “it’s corporate.” However, making a visual representation of your company is essential if you want to move forward. -
113: How to Choose the Right Startup Advisors
Jun 17, 2016 • 24 min
Today we talk about if building an advisor board is for you. We share our experiences with finding advisors and why we chose them. We will tell you what we have seen work well in advisory boards and what doesn’t.
112: How to Help Your Team Scale
Jun 14, 2016 • 25 min
On today’s episode we talk about how to deal with “scaling up” in your business and how to handle someone who isn’t quite getting it. By “scaling up” we mean that situation where a senior member or founding member of a team is promoted up to a leadersh…
111: Stop Making Excuses and Start Shipping
Jun 10, 2016 • 26 min
On today’s episode we talk about the problems that excuses and inaction cause in teams and projects. Both of us have been “blocked” and have felt the frustration of team members making excuses for not getting the work done.
110: How to Get a Job at a Startup
Jun 7, 2016 • 28 min
Many people who listen to us like to know how they can find a job in a startup. On today’s episode we tell you what we look for when we hire. We also give you some tips on how to put yourself into the running for a startup company position.
109: Startups That Grow “Without Marketing”
Jun 3, 2016 • 19 min
Today we take on a common misleading tactic that startups use thinking it sounds impressive. That is the lie that you built your business with no marketing. - The most common reason for this lie is simple,
108: How to Work With Engineers
May 31, 2016 • 27 min
When you are a non-engineer founder communicating with engineers is essential, but it can also be tricky. On this episode we talk about each of our backgrounds in working with engineers in the early days of our businesses,
107: How to Manage Startup Stress
May 27, 2016 • 20 min
Many of our listeners ask us lots of questions. One of the common questions we get is how to cope with stress in terms of business. So on today’s episode we try to give you some perspective on stress. - No matter how hard you think something is,
106: How to Deal With Churn in SaaS
May 24, 2016 • 27 min
Today we talk about the importance of keeping an eye on your company’s churn numbers. Churn is a term used for the loss of something. There are different types of churn, but today we are going to focus on customer churn. Every business has churn,
105: How to Grow a Distributed Startup Team & Travel (A Lot)
May 20, 2016 • 21 min
A lot of startups use travel as a means to team build or as an incentive to sales teams. Today we discuss how travel is beneficial to your business. We also discuss the pros and cons of planning a business retreat for remote teams meet-ups.
104: How to Take Action
May 17, 2016 • 22 min
We have noticed that when we speak with listeners of the podcast, there are some who expect us to give them a kick. That has made us consider what we need to do to give you a kick through the podcast. - During today’s episodes we trade ideas and possi…
103: Public Speaking Tips to Wow Your Audience
May 13, 2016 • 20 min
We share and compare our public speaking styles in this episode as we help each other dissect our styles and look at the good and the bad. So many people think a presentation has to be polished, however maybe we’ll be able to change some minds on that….
102: Trusting Others to Do the Work / When to Hire People to Scale Yourself
May 10, 2016 • 23 min
Part of growing a business is hiring people to take over and continue work that is already being done. We are often asked when a founder should train someone else to do work they were previously doing. Our answer is collectively “Trust your people to d…
101: What to Do When Someone Leaves
May 6, 2016 • 25 min
Sometimes a person from a work team will leave the company. Today we tell you how we deal with employees who want to leave or are just considering it. Adjusting to an employee change has its process. - Today we talk about the emotions involved,
100: How to Make Meetings More Meaningful
May 3, 2016 • 26 min
Today’s topic is how to make meetings more meaningful. Hiten has, on average, 25 meetings a week. We both have many requests for our time and advice. As we take a look at the role meetings play in our lives,
099: The State of Self-Funded Startups
Apr 29, 2016 • 22 min
We just came back from MicroConf. We had a great time and we met and reconnected with some awesome people. - For those who don’t know, MicroConf is a conference for self-funded startup companies to come together for a few days and share their succes…
098: Startup Q&A Session With Steli & Hiten
Apr 26, 2016 • 24 min
This episode is a Q & A session. When we did the live chat last month we had a number of unanswered questions. We got a ton of questions online and we’ll do our best to answer as many as we can. - We answered questions on several topics including: