The Future of What

The Future of What

killrockstars.com/thefutureofwhat
A weekly podcast and radio program about the musi…


The Current State of Music Journalism
Jul 19 • 49 min
In previous episodes, we’ve discussed the diminished role that music criticism plays in today’s market, and now we’re turning our focus towards music journalism at large. With more and more magazines and newspapers going out of business, writers find…
Indie Label Spotlight: Crunchy Frog
Jul 5 • 44 min
Episode #161 : Denmark’s Crunchy Frog has been releasing albums for a quarter century this year, and they are celebrating their anniversary with a new compilation of music from the label’s roster, that’s being released in tandem with a variety of…
How Streaming Royalties Are Calculated
Jun 21 • 50 min
Episode #160 : At this point, we all know that streaming royalties have become a larger and larger share of revenue within the music industry, but how those royalties are calculated by DSP’s is still somewhat of a mystery to artists, labels, and…
House Shows & Non-Traditional Venues
Jun 13 • 69 min
With more and more venues shutting down due to rising costs in metropolitan areas, some musicians are looking towards non-traditional venues, and people’s homes, as a means to an end. On this episode, we talk with the founder of the Undiscovered Music…
Team Dresch’s Timely Return
Jun 7 • 58 min
Episode #158 : The world has changed quite a bit since the Pacific NW queercore outfit Team Dresch released their first full-length album 25 years ago. There was no internet, there weren’t any openly gay people running for president, and there weren’t…
Indie Label Spotlight: Herø Records
May 31 • 43 min
Episode #157 : Given the success of films that have been adapted from comic books and graphic novels, it makes sense that other industries would start adopting them, too, and Herø Records is doing just that. Blending the worlds of music and graphic art…
Digital Attribution For Musicians
May 24 • 55 min
Episode #156 : Thousands of hours of content are uploaded to sites like YouTube, SoundCloud, TikTok, Facebook, etc. every minute, and a fair amount of it contains unlicensed music. Technologies like YouTube’s “Content ID” system can help rights holders…
Manage Your Music With DISCO
May 10 • 51 min
Episode 155 : Record labels, music supervisors, management companies, et. al. deal with high volumes of music submissions on a daily basis, and until recently, managing those files (and their requisite metadata) hasn’t been easy. Enter DISCO, a cloud…
Article 13’s Potential Impact On The Music Industry
May 3 • 51 min
Episode #154 : While little attention was given by the U.S. population at large, the creative class, and musicians in particular, paid close attention to the wars waged over the EU’s new copyright directive, known colloquially as Article 13. Although is…
Demo Listening Roundtable w/ DJ Klyph, Public Display PR and McMenamins
Apr 26 • 56 min
Episode #153 : Perennially popular at music business conferences, “demo” listening roundtables can be extremely helpful and informative for artists, labels, and others, since you get direct and immediate feedback from gatekeepers within the industry. On…
Kids Music and Smart Speakers
Apr 19 • 58 min
Episode #152 : As smart speakers, like the Amazon Dot and Google Home, take up residence in more homes across the U.S., kids’ music has seen an unexpected uptick in its overall consumption, mostly due to the agency imparted to children via voice activated…
Get Paid : Sync Licensing and Brand Partnerships
Apr 12 • 49 min
In the final installment of the Get Paid series (in collaboration with Vortex Music Magazine), Portia discusses sync licensing and brand partnerships with Brett Byrd of CD Baby, Marissa Hernandez of Marmoset, and Scott Wagner of WagsWorks. Do you want to…
Shaking Up Distribution
Mar 29 • 51 min
Episode #150: The landscape of independent distribution is rapidly changing. As more independent labels move toward truly independent distribution models, their market share becomes clearer. On this episode, we talk to Chris Welz of Secretly Distribution,…
Making Good on Representation
Mar 22 • 44 min
Episode #149: Last year, the music industry came under fire for an ongoing lack of meaningful representation for women. What’s different in 2019? On this episode we hear about efforts toward greater diversity and inclusion from leaders across the…
Demystifying A&R with Katie Garcia, Tom Whalley, and Tunji Balogun
Mar 8 • 59 min
Episode #148: What is the role of A&R in 2019? We break down the ins and outs of signing new (and established) talent with Katie Garcia, who oversees A&R for Secretly Group (Dead Oceans, Jagjaguwar, & Secretly Canadian) as well as her own label, Bayonet.…
2019 Trends in Music
Feb 15 • 50 min
Episode #147: From AI to to the EP, we discuss trends and innovation in the music industry. First, journalist Cherie Hu shares a few music tech developments to look out for in 2019. Then, Jon Chattman explains his recent article “How the EP Killed the LP…
Copyright 101
Feb 1 • 56 min
Episode #146: One of the least talked about and perhaps most important topics for musicians to understand is copyright. What is it, how do you copyright your music, and what’s the point of doing so? On this episode, we cover the basics of copyright with…
Indie Label Spotlight: Alligator Records
Jan 18 • 53 min
Episode #145: In 1971, Bruce Iglauer founded Chicago-based indie blues label Alligator Records. For the last 48 years, Bruce and his team have released hundreds of albums by some of the world’s most celebrated contemporary blues artists. On this episode,…
Get Paid: Booking, Touring, Promoting
Jan 11 • 58 min
In our latest installment of the Get Paid series (in collaboration with @vrtxmag), artists and business people share their real-life experiences and advice for booking, promoting and touring. Featuring: Eli Howard - Brass Tacks Scott Gilmore + Sarah…
Best of 2018
Jan 4 • 58 min
Episode #143: From streaming to the inner-workings of indie labels, hear our most popular interviews of 2018 as determined by you, our listeners: - Liz Pelly on Spotify and “The Problem with Muzak” - Rob Jones on sustaining Jealous Butcher Records - Jen…
Indie Label Spotlight: Fresh Selects
Dec 21, 2018 • 48 min
Episode #142: For our last episode of 2018, we spotlight independent record label Fresh Selects. Started as a blog in 2008, Fresh Selects celebrates its fifth anniversary as a label this year. Driven by the vision of founder Kenny Fresh, Fresh Selects has…
What’s Next for Industry Advocates?
Dec 18, 2018 • 59 min
Episode #141: Throughout 2018, we discussed the implications of the Music Modernization Act (MMA). Now that the historic bill has passed with the support of musicians, labels, and politicians, what’s next? On this episode, hear from Kay Hanley and…
Indie Label Spotlight: Projekt Records
Nov 30, 2018 • 70 min
Established in 1983, Portland’s Projekt Records has released hundreds of albums across the realm of electronic, goth, and ambient music, helping to popularize the term “darkwave.” Founder Sam Rosenthal (Black Tape for a Blue Girl) joins us to discuss the…
Reshaping Live Music: HalfAccess / McMenamins / MusicPortland
Nov 23, 2018 • 49 min
We look at a few of the issues concert venues are working through to keep their spaces open and more inclusive. Learn all about HalfAccess, a nonprofit working with venues to make live music more accessible. We also hear about a new mandate that could…
Indie Label Spotlight: Jealous Butcher
Nov 2, 2018 • 52 min
A unique feature of many independent labels is that they’re closely intertwined with one person’s taste and vision. Instead of emphasizing a genre, these ventures often reflect a specific scene or time. Like Jealous Butcher Records, these labels exemplify…
Sell Your Merch
Oct 12, 2018 • 50 min
Seeing your band’s name on a t-shirt for the first time is an exciting milestone, but how do you actually turn those tees into a viable revenue stream? For this episode, we partnered with Vortex Music Magazine to discuss tangible ways of selling merch…
Music Takes On the Midterms
Oct 5, 2018 • 45 min
Episode #136: How can artists, venues, and other music institutions use their platforms for social change? On this episode we hear from organizations who are connecting the music industry to voter registration campaigns and more. Emily White and Pat…
Do I Need a Record Label?
Sep 28, 2018 • 57 min
Episode #135: One common question we hear all the time from musicians is “do I need a record label?” On this episode, we talk to people who offer services traditionally taken care of by a label, but outside of the traditional artist/label relationship.…
Jen Cloher
Aug 31, 2018 • 65 min
Australian artist Jen Cloher joins us in studio to talk about her musical career, running Milk! Records (the indie label Cloher and Courtney Barnett started in 2012), and her approach to the music business. Produced by Will Watts and Anna McClain.…
Spotlight on Molly Neuman (Songtrust, Bratmobile)
Aug 24, 2018 • 41 min
Molly Neuman is the Global Head of Business Development at Songtrust and you may know her from her time ar Kickstarter, A2IM, Rhapsody, or eMusic. Molly is best known as a creator of the riot grrrl movement as Bratmobile’s drummer and founding editor of…
Independent Together
Aug 17, 2018 • 44 min
Artistic communities are integral to the livability and desirability of many cities, but are often left without defense against these cities’ rapid growth. Uniting the artists, venues, labels, and manufacturers that make up a city’s music industry on…
Update on the Music Modernization Act
Aug 10, 2018 • 56 min
Episode #131: The Music Modernization Act may have unanimously passed the House and garnered support from songwriters, publishers, and DSPs, but the bill has faced a few obstacles ahead of November. On this episode, we check in with key players and look…
Indie Label Spotlight: Compass Records
Jul 27, 2018 • 59 min
#130: Compass Records was founded in 1994 by artists Garry West and Alison Brown. Called “one of the greatest independent labels of the last decade” by Billboard, Compass specializes in roots, bluegrass, and Americana — and boasts the largest Celtic…
Using Music in Podcasts… the Right Way!
Jul 20, 2018 • 51 min
Episode #129: Despite being over a decade old, podcasting is still a new frontier for music licensing. As podcasts gain millions of listeners and big budgets, it’s more important than ever for artists to understand their rights when approached about music…
Indie Label Spotlight: Light in the Attic with Ishmael Butler (Digable Planets, Shabazz Palaces)
Jul 13, 2018 • 46 min
Episode #128: Light in the Attic founder Matt Sullivan joins us to talk about the inspiration behind the Seattle label, their emphasis on reissues as well as their distribution service and more. We also hear from Ishmael Butler, whose work with Digable…
How the Game is Played: LIVE in Portland
Jul 6, 2018 • 63 min
Episode #127: On June 30th, we hosted a live panel in Portland with DJ Klyph. Panelists included local hip hop veterans Vursatyl and DJ OG ONE, along with promising newcomers Rasheed Jamal, Mic Capes, and Karma Rivera. The panel covered everything from…
Creative Accounting
Jun 29, 2018 • 46 min
Episode #126: When should a band become an LLC? What can musicians write off? How can creatives safeguard against an audit? We answer these questions and more with accountants who work with artists. Guests: Emily Kingan / Jordan Michael Iannucci and…
Unpacking Music’s “Black Box”
Jun 15, 2018 • 53 min
Episode #125: Called “music’s monetization mystery” by Forbes, on today’s episode we shed light on the “black box” — a complicated phenomenon in the music industry where small and large sums of money don’t make it to an artist. What happens to these…
Music Cities (LIVE from Seattle)
Jun 8, 2018 • 55 min
Episode #124: How do local music ecosystems affect the economic and cultural health of a city? Portia went to Upstream Music Fest to discuss with leaders from the regional music hubs of Seattle (Kate Becker), Portland (David O.G. ONE Jackson), and…
Indie Label Spotlight: Merge Records
Jun 1, 2018 • 45 min
Episode #123: Merge Records has been behind some of the independent world’s most popular releases from bands like Spoon, Arcade Fire, Neutral Milk Hotel, Waxahatchee, and of course, Superchunk since 1989. We hear about the label’s beginnings from…
Indie Label Spotlight: Numero Group
May 18, 2018 • 52 min
Episode #122: Since 2003, Chicago-based independent record label Numero Group has been celebrating the obscure, the rare, and the long-forgotten through their meticulously crafted reissues and compilations. On this episode, we highlight the label with…
Spotlight on Horse Feathers: Justin Ringle / Skyler Norwood
May 4, 2018 • 52 min
Episode #121: Establishing a reputation and fan base is vital as a musician, but how can a band evolve once they’re known for a sound? On this episode, Portia sits down with Justin Ringle, whose band Horse Feathers just released their sixth album,…
LIVE in Portland: The Aesthetics of Album Art
Apr 27, 2018 • 59 min
Episode #120: Album artwork is often a listener’s first impression of a record, so how does an artist successfully represent their music visually? We brought together graphic designers and music people for a panel at Design Week Portland to discuss the…
Gear Makers: Philip Graham (Ear Trumpet) / Saul Koll (Koll Guitar Co.) / Chris Benson (Benson Amps)
Apr 20, 2018 • 52 min
Episode #119: Portland, OR is one of many cities that have become known as hubs of creativity. The city’s “maker culture” includes a large community of creators of music gear. In fact, you could put together an entire stage set up and backline just using…
“The Truth Behind the Supposed Decline of the Guitar”: She Shreds Magazine / Bully / Trade Up Music
Apr 13, 2018 • 48 min
Episode #118: Last year, outlets like the Washington Post lamented the decline of the electric guitar and the supposed absence of American guitar heroes. In September of 2017, She Shreds Magazine published an article called “We Are The 50%: The Truth…
Inclusivity in Recording: Madeleine Campbell (Women in Sound) / Terri Winston (WAM) / Andrew Jones
Apr 6, 2018 • 54 min
Episode #117: “Where Are All the Female Producers?” “Why Aren’t There More Women Working in Audio?” Why don’t more women “step up” in music? These are just some of the questions that continue to baffle the mainstream music industry. Yet, there are (and…
Data! What is it good for? (LIVE at Treefort)
Mar 30, 2018 • 54 min
Episode #116: These days there’s nothing but data out there — social media statistics, Spotify artist insights, info about who your fans are, where they are, and when they listen to your music. But what do you do with all this data? And who is really…
We’ll be right back!
Mar 16, 2018 • 0 min
Portia is off to SXSW and Treefort! We’ll be back with a new episode on March 30th! In the meantime, check out some of our past episodes, like last week’s conversation about recovery and addiction in the music industry, or brush up on the Fair Play Fair…
Addiction & Recovery: Gene Bowen (Road Recovery) / Slim Moon / Rob Crow (Pinback)
Mar 9, 2018 • 53 min
This episode contains discussions of addiction and suicide. Episode #115: The stereotype of “sex, drugs, and rock ‘n’ roll” is pervasive in music. The music business often fosters an environment where addiction is the norm, but many artists and industry…
Understanding Contracts with Gandhar Savur and Horse Feathers
Feb 23, 2018 • 60 min
Episode #114: When people start a band, they’re entering relationships that will hopefully last for years. Contracts can be helpful in remembering what you agreed to years later. We talk to lawyer Gandhar Savur about what to expect when entering into a…
Unpacking the Music Modernization Act: David Israelite (NMPA) / Mitch Glazier (RIAA) / Blake Morgan
Feb 16, 2018 • 56 min
Episode #113: What is the Music Modernization Act and how could it impact songwriters? On this episode we hear from people who have worked on this new bill and those whose livelihoods will be affected if it passes. David Israelite, President and CEO of…
Mastering Social Media: GLASYS / CD Baby / Bozyk Media
Feb 8, 2018 • 56 min
Episode #112: Social media has become a vital tool for artists to connect with their fans, but knowing where to invest your time, energy, and even money can be difficult. After all, you probably didn’t become a musician to spend hours on Facebook figuring…
BONUS: Dewey Halpaus (Peer Pleasure Podcast)
Jan 31, 2018 • 18 min
BONUS: Dewey Halpaus is a musician and founding member of Anatomy of a Ghost and The Burning Room. He’s also toured as a guitarist for Portugal. The Man. Now, Dewey hosts The Peer Pleasure Podcast, where he interviews musicians and creatives. We discuss…
The Women of Pearl Jam’s Crew / Mike McCready
Jan 26, 2018 • 53 min
Episode #111: Last year, we recorded a conversation with the many women who hold positions in Pearl Jam’s road crew, like sound engineer and production manager. The women discussed life on the road and shared their advice for young women looking for jobs…
Apollo Playlists Curator Walt Lilly
Jan 26, 2018 • 20 min
Single: Walt Lilly is a playlist curator for Apollo Playlists. He walks us through the curation process and what factors he considers when creating a playlist. Subscribe to The Future of What: hyperurl.co/krsfow Follow us: Twitter: http://bit.ly/2gOYMYM…
Music-Tech Journalist Cherie Hu
Jan 24, 2018 • 14 min
Single: Cherie Hu is a music-tech journalist who has written for publications like Billboard and Forbes. We talk to her about her recent article in Forbes on the push to get playlist curators paid:…
Crosshair Music Founder Garrison Snell
Jan 23, 2018 • 20 min
Single: Crosshair Music is a new company that helps independent artists pitch their music to playlist curators. We spoke with founder Garrison Snell. www.crosshairmusic.com Subscribe to The Future of What: hyperurl.co/krsfow Follow us: Twitter:…
Crosshair / Cherie Hu / Walt Lilly
Jan 19, 2018 • 56 min
Episode #109: Playlists have been a huge driver in the growth of streaming music, and platforms like Spotify are pushing their curated playlists more than ever. Securing a coveted placement on one of the top playlists could mean millions of streams and…
Liz Pelly on “The Problem with Muzak” / Resonate
Jan 12, 2018 • 60 min
Episode #109: Writer Liz Pelly has spent the last year discussing how streaming services like Spotify and the rise of playlisting affect our the health of our music industry. She joins us on the show to break down her recent piece in The Baffler Magazine,…
Indie Label Spotlight: EYRST with Neill Von Tally and Blossom
Jan 5, 2018 • 47 min
Episode #108: One of the most exciting labels in the Pacific Northwest is also one of its youngest. EYRST Records was founded in 2014 by artist Neill Von Tally and Martell Webster. Since then, the label has filled its roster with promising artists,…
Looking Back at 2017
Dec 22, 2017 • 77 min
Episode #107: We talked to so many remarkable people this year, so we’re looking back on some of our favorite interviews of 2017. Including: Jack Stratton (Vulfpeck), Greg Kot and Jim DeRogatis (Sound Opinions), Greg Saunier (Deerhoof).
Indie Label Spotlight: Father/Daughter Records with Jessi Frick and Shamir
Dec 15, 2017 • 53 min
Episode #106: 2010 was arguably one of the hardest years for the music industry, but that didn’t stop manager and publicist Jessi Frick from starting an independent record label with her father, Ken Hector. Since then, Father/Daughter has released…
#IRespectMusic’s Blake Morgan
Dec 8, 2017 • 52 min
Episode #105: On this episode we hear from musician Blake Morgan about starting the largest grassroots movement in music history. The #IRespectMusic campaign has been supported by creators from David Lowery to David Byrne. Morgan tells us how…
Bonus: Cindy Wilson (The B-52s)
Dec 1, 2017 • 38 min
Episode #104: 2017 marks the 40th anniversary of iconic band The B-52s. It’s also the year founding member Cindy Wilson embarked on her solo career, releasing her debut, ‘Change,’ on December 1st through Kill Rock Stars. On this episode, Portia talks with…
Portland’s Thriving Hip Hop Scene and Beyond
Dec 1, 2017 • 55 min
Episode #103: Portland, OR has been home to a unique hip hop and rap community for decades, with veteran artists like Vursatyl, Cool Nutz, and Libretto paving the way. Now, up and comers like Amine, Myke Bogan, The Last Artful, Dodgr, Mic Capes, Vinnie…
Net Neutrality
Nov 24, 2017 • 68 min
Episode #92: The internet is a vital tool for artists, but without the protections that ensure a level playing field, creators’ ability to earn a living comes under threat. Now, the FCC plans to do away with these protections. On today’s episode, we dive…
Leveraging Your Data: LIVE from Indie-Con
Nov 17, 2017 • 60 min
Episode #102: The rise of streaming has bestowed the music industry with a wealth of data, but how can labels and artists leverage that data to sustain themselves in this brave new world? On this episode, recorded live from Indie-Con in Adelaide,…
CASH Music, CD Baby, SoundExchange, Public Display PR and the MusicPortland Movement
Nov 10, 2017 • 45 min
Episode #101: In the second part of our 100th episode celebration and live taping, we spoke with organizations who strive to help musicians grow and take charge of their businesses. Maggie Vail (CASH Music), Ben Hubbird (CD Baby), Wade Metzler…
Corin Tucker (Sleater-Kinney Filthy Friends), Peter Buck (REM), Laura Veirs, Cool Nutz
Nov 9, 2017 • 34 min
Lifelong musicians Corin Tucker (Sleater-Kinney Filthy Friends), Peter Buck (REM), Laura Veirs and Cool Nutz join us at our 100th episode celebration to discuss being career musicians.
100th Episode LIVE with Corin Tucker, Peter Buck, Laura Veirs and more
Nov 3, 2017 • 49 min
Episode #100: On October 25th, we celebrated our 100th episode with a live taping in Portland, OR. On this episode, you’ll hear from the amazing staff at Rock ‘n’ Roll Camp for Girls, Kristi Balzer and Caley Murray, as well as former camper Katherine Paul…
Culture Writer Melissa Locker
Oct 27, 2017 • 33 min
Episode #99: Melissa Locker is a culture writer who has contributed to Elle, Rolling Stone, Fast Company, and more. She joins Portia to talk about trends in music writing, what Mick Jagger smells like, and how everyone should try to meet Enya.
Do It Yourself
Oct 20, 2017 • 58 min
Episode #98: Whether you do everything yourself or have some professional help, being resourceful is an important skill as an independent artist. On this episode, we talk with people who’ve established themselves and built their businesses — doing…
Mark Robinson (Teen-Beat, Unrest)
Oct 16, 2017 • 33 min
Teen-Beat Records founder Mark Robinson discusses running the label, highlighting local music, and more.
State of the Nations (Live from Indie-Con)
Oct 13, 2017 • 58 min
Episode #97: How global are the issues that affect the U.S. music industry? On this episode, Portia sits on a panel moderated by Jay Mogis (QUT/Nightlife) with Lynne Small (PPCA), Richard Burgess (A2IM), Paul Pacifico (AIM), Dylan Pellett (IMNZ) and Matt…
Ian MacKaye (Dischord, Fugazi, Minor Threat)
Oct 9, 2017 • 16 min
Ian MacKaye joins us to talk D.C., Dischord, and fellow indie label Teen-Beat Records.
MusiCares
Oct 6, 2017 • 40 min
Health insurance, a 401K… employment benefits in general? Not so easy to find working in the music industry. Luckily, in 1989 the Recording Academy created the MusiCares Foundation, providing a safety net of critical services and resources for industry…
Indie Label Spotlight: Teen-Beat with Mark Robinson and Ian MacKaye (Dischord)
Sep 29, 2017 • 51 min
Episode #96: In 1985, Mark Robinson sent a letter to Ian MacKaye asking about how to press vinyl records. The year earlier, he founded Teen-Beat Records in Arlington, Virginia. Initially, only one copy of each release existed. Now, the label has over 200…
District Advocate Day
Sep 22, 2017 • 44 min
Episode #95: We talk a lot on this show about issues that affect musicians and the creative community, so how can people get involved and actually make a difference? For the last three years, the Recording Academy has led a grassroots campaign to mobilize…
Transparency in Music Licensing and Ownership Act
Sep 15, 2017 • 59 min
Episode #94: Recently, a bill was introduced by Republican congressman Jim Sensenbrenner which calls for the creation of a comprehensive database of compositions and recordings. The “Transparency in Music Licensing and Ownership Act” claims to make things…
Public Display PR’s Sierra Haager
Sep 14, 2017 • 33 min
Public Display PR’s Sierra Haager returns to the show to discuss how people listen to music and what success means for independent musicians. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM…
Bandcamp’s Jes Skolnik
Sep 13, 2017 • 23 min
Bandcamp managing editor Jes Skolnik joins us to discuss the myth of good music rising to the “top.” Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Does Good Music Prevail?
Sep 8, 2017 • 55 min
Episode #93: People often say that if you make good music, the fans will follow. So does good music rise to the top? And what is the top? On this episode, we talk with Jes Skolnik, managing editor at Bandcamp. Through Bandcamp Daily, Jes makes a point to…
Peter Gordon on Net Neutrality
Sep 7, 2017 • 15 min
Thirsty Ear Recordings’ Peter Gordon joins us to discuss how net neutrality affects musicians and the creative community. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Deerhoof’s Greg Saunier
Sep 6, 2017 • 20 min
Deerhoof drummer Greg Saunier joins us to talk about streaming rates, big tech companies, and surviving as an indie artist. Hear more on episode 92. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter:…
Net Neutrality
Sep 1, 2017 • 68 min
Episode #92: The internet is a vital tool for artists, but without the protections that ensure a level playing field, creators’ ability to earn a living comes under threat. On today’s episode, we dive into the murky waters of net neutrality, copyright,…
Jaxsta / Discogs
Aug 25, 2017 • 57 min
Episode #91: What if there were an IMDB for music? Not only would fans be able to dig deeper into their favorite albums, but producers, artists, and other collaborators could catalog their contributions, labels could track data more easily, and businesses…
LIVE from Indie-Con: Understanding Independence
Aug 18, 2017 • 55 min
What does it mean when an artist or label calls itself independent? Instead of defining independence as “not major,” this episode discusses what independence in music really means. Portia travels to Australia for an Indie-Con panel with Matthew Rogers…
Video Games: The Next Artistic Super-Medium
Aug 11, 2017 • 57 min
Episode #59: When you think of video game music, you might hear Koji Kondo’s Super Mario Bros. original score, or maybe FlyLo FM from Grand Theft Auto’s licensed soundtrack. Either way, video games have long held promise for composers and musicians. Like…
LIVE in Durham: The Evolution of Streaming
Aug 4, 2017 • 59 min
Episode #89: The music industry has recently seen its largest sales increase since the days of Napster. Streaming, while still in its infancy has shown that making a fraction of a penny from a lot of listeners could be a long term sustainable model for…
Ellen Kempner (Palehound)
Aug 1, 2017 • 11 min
Palehound’s Ellen Kempner joins us at Pickathon to talk about how she got into music and what it takes to navigate today’s industry. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Open Mike Eagle
Aug 1, 2017 • 20 min
We caught up with “comedy-adjacent” rapper and fellow podcaster Open Mike Eagle at Pickathon last year. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Open Mike Eagle / Palehound / Thao & the Get Down Stay Down / La Luz
Jul 28, 2017 • 55 min
Episode #88: Last year, we went to Oregon’s Pickathon music festival and caught up with some promising acts in Pickathon’s interview video series. With this year’s festival around the corner, we bring you extended interviews with some of our favorite…
Mike Huppe of SoundExchange
Jul 26, 2017 • 22 min
SoundExchange president Mike Huppe joins us to discuss the organizations acquisition of the Canadian music licensing collective CMRRA. “Together,” they say, “the two agencies will integrate and streamline the administration and distribution of sound…
Gray Gannaway on YouTube’s “Adpocalypse”
Jul 25, 2017 • 14 min
Gray Gannaway, founder of video strategy firm Quarterlab, discusses the recent “adpocalypse” on YouTube which has dramatically cut revenue for many channels. So how has this affected the music industry? Subscribe to The Future of What on iTunes:…
Industry Update: Quarterlab / SoundExchange / The Recording Academy
Jul 21, 2017 • 55 min
The music industry is constantly changing, so today we shine a light on a few important topics developing in the business. First we discuss the recent YouTube “adpocalypse” and how it affects artists’ revenues with Gray Gannaway of Quarterlab Consultancy.…
Local Spotlight: The Triangle
Jul 14, 2017 • 54 min
Episode #86: In the early 90’s, Chapel Hill was dubbed “the next Seattle” after producing acts that got noticed beyond its state lines. Twenty-five years later, a lot has changed in the local and national music landscape but the core ingredients that…
Spotlight on CASH Music
Jul 7, 2017 • 55 min
Episode #85: A lot of money is spent in the music industry developing new tools and platforms, but today we spotlight a nonprofit committed to providing artists with educational and professional resources — all for free. In 2008, CASH Music started out of…
LIVE in Durham: Marketing Resources
Jun 30, 2017 • 77 min
Episode #84: Making great music is only one part of the equation; equally important is making sure you reach an audience and cultivate them as fans. As more and more musicians release their own music, the onus is on the musician to also navigate the…
LIVE in New York: Investment Options for Your Independent Future
Jun 23, 2017 • 47 min
Episode #83: Most indie label owners didn’t go to business school, and never expected to get interest from venture capitalists. What are the steps they can take to grow their business smartly using investment tools? This live discussion from A2IM’s Indie…
Record Pressing: Third Man Records / Cascade / Kindercore / Independent
Jun 16, 2017 • 58 min
Episode #82: Since talking with Portland’s new record pressing plant, Cascade, in 2015, more and more vinyl pressing plants have opened up. New manufacturers can mean more opportunities for small labels, job creation and better quality products and…
LIVE in Seattle: Tunji Balogun (RCA Records) and Amaechi Uzoigwe (Run the Jewels)
Jun 9, 2017 • 57 min
Episode #81: How many “likes” did you get today, and does it even matter? On this episode, Portia leads an Upstream Summit keynote panel talking with Run The Jewels manager Amaechi Uzoigwe and RCA Records’ Tunji Balogun, two industry insiders who have…
Meredith Graves (Perfect Pussy) / Simon Tam (The Slants)
Jun 2, 2017 • 57 min
Episode #80: On this episode we spotlight two people making change in the music industry. You might know Meredith Graves from her band Perfect Pussy, or from her work as a full time MTV News host. She also freelances and runs her own label. Meredith…
Jim McDermott / Rumblefish / Marmoset
May 26, 2017 • 56 min
Episode #20: On the front page of Pandora’s website, there’s a statement that says “It’s a new kind of radio — stations that play only music you like.” How can it be that Pandora knows what you’ll enjoy? Isn’t liking music purely up to personal taste?…
Music Supervision with Jen Malone, Sue Jacobs and Bryan Turcotte
May 19, 2017 • 57 min
Episode #79: Music supervisors aren’t just responsible for picking great songs for movies, TV shows, ads and video games, they also have to be savvy negotiators and know the ins and outs of music licensing. So how does someone become a music supervisor?…
Does Radio Still Matter?
May 12, 2017 • 57 min
Episode #78: People have been declaring the end of radio for years, yet stations continue to pop up and even thrive today. While many stations have been swept up by corporations, community and college low-power FM and internet stations still serve their…
Patreon / Vinyl Me, Please / Topshelf Records / Joyful Noise Recordings
May 5, 2017 • 74 min
Episode #77: With more and more music flooding the internet, artists, labels, and entrepreneurs are looking for new ways to engage fans. Many look to a subscription model as a way to provide listeners with a unique, niche experience. On this episode we…
All-Ages Revival: Friends of Noise / Vera Project / Semi-Ok Collective / Sabonis
Apr 28, 2017 • 58 min
Episode #33: “Young people [are an] underserved population when it comes to the music industry.” That’s the point our guest Andre Middleton drives home on this episode of The Future of What. In our discussion with Middleton (Friends of Noise) and Todd…
Music Licensing with Marmoset Music and Loch Lomond
Apr 21, 2017 • 54 min
Episode #76: Licensing a song may have once come with accusations of selling out, but today, getting a song on a movie, TV show or commercial can be one of the most lucrative moves for a musician. It can make paying for a tour or album that much more…
SassyBlack / Thunderpussy / Y La Bamba
Apr 14, 2017 • 55 min
Episode #75: On this episode we’re sharing interviews with three of our favorite artists from Treefort Music Fest! First, Portia talks with Catherine Harris-White of SassyBlack and THEESatisfaction about turning music into a living, then joins Seattle…
Turned Away at the Border: Tamizdat / Future of Music Coalition / Massive Scar Era / Ami Dang
Apr 7, 2017 • 56 min
Episode #74: The Future of What looks deeper at recent immigration issues surrounding SXSW and Trump’s travel ban with Matthew Covey of international musicians’ group Tamizdat and Kevin Erickson of artist advocacy organization the Future of Music…
Treefort: Terrorbird Media / KEXP / Joyful Noise / The Brigade
Mar 31, 2017 • 53 min
Episode #73: Treefort Music Fest is a 5-day music and arts festival in Boise, Idaho. This year’s festival was one of the most successful yet, and bolstered Treefort as a great alternative to SXSW. We headed to Boise to talk with performers and host a…
Reissue Revolution: Yep Roc Records / Eggs Over Easy / Light In The Attic Records
Mar 24, 2017 • 55 min
Episode #24: Independent labels have long been at the forefront of bringing great music to the public, especially lost gems and overlooked greats that went out of print or were never pressed on any other format than vinyl. Today we talk reissues with the…
Greg Kot & Jim DeRogatis / Julianne Escobedo Shepherd / Bob Ham / Ben Ratliff
Mar 17, 2017 • 61 min
Episode #72: As long as there’s been music, there have been music critics. Like many professions, music review has been indelibly changed by the Internet. For a while, a numerical rating on Pitchfork could make or break a band. Blogs and social media…
Shane Told (Silverstein, River Oaks, Lead Singer Syndrome)
Mar 14, 2017 • 18 min
Shane Told (Silverstein, River Oaks), joins us to talk about his podcast, Lead Singer Syndrome, making it in the music business and more. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM…
Hrishikesh Hirway (Song Exploder) / Joe Pug (Working Songwriter) / Shane Told (Lead Singer Syndrome)
Mar 10, 2017 • 53 min
Episode #71: Podcasts have surged in popularity over the last few years, and have proved to be a great way to connect with your audience — so why don’t more musicians take advantage of the format? Today we talk with three musicians making their mark on…
LIVE in Portland: Music Millennium / Jackpot! / Public Display / Old Town Music / Friends of Noise
Mar 3, 2017 • 56 min
Like many creative cities, Portland is growing rapidly, but is the vibrant music scene that bolstered its reputation benefiting? The city is known as one of the nation’s hottest music spots, so how can we make sure that its beloved music industry thrives…
The Elegant Too (Bob’s Burgers) / The Not-Its! / Chris Huff
Feb 24, 2017 • 58 min
When people talk about “making it” in the music industry, it’s usually in reference to making a living writing or playing original songs in a popular band or as a solo artist. Today we explore alternative career paths playing music. We’re joined by Phil…
Tucker Martine / Larry Crane / Tyler Stone
Feb 17, 2017 • 58 min
Episode #37: When recording engineer Larry Crane started Tape Op Magazine in 1996, he printed the first issue on legal paper and Xeroxed 500 copies to send to his friends. Branded as “the creative music recording magazine,” that first issue set Tape Op up…
Larry Crane Remembers Elliott Smith
Feb 15, 2017 • 19 min
Larry Crane runs Jackpot! Recording Studio and Tape Op Magazine. He’s also the archivist of Elliott Smith’s catalog. Larry talks with Portia about his time working with Elliott and putting together the upcoming ‘Either/Or: Expanded Edition.’ Subscribe to…
Andy Mayoras / Conrad Rippy / Larry Crane
Feb 10, 2017 • 58 min
Episode #68: From Prince to Sharon Jones, too many musicians have passed away in the last year. What will happen to their music, and who will control their legacies? These losses remind us that, while difficult, planning for the inevitable is vital as a…
Molly Neuman (Kickstarter) / Vulfpeck
Feb 4, 2017 • 54 min
Episode #67: Over the last decade, the music industry has become increasingly difficult to navigate — especially for emerging artists. As the Internet has developed, it’s introduced a slew of new issues for creators, but has also provided valuable tools.…
Advice for Developing Artists - Live Shows
Feb 3, 2017 • 9 min
What does it take to progress as a performer? Chanticleer Tru (Chanti Darling), Travis Labbe (True West) and Peter Clark (What The Festival) discuss. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter:…
Chanti Darling / What the Festival / True West
Jan 27, 2017 • 53 min
Episode #66: You probably remember the best concert you’ve ever been to — and the worst. Live shows have always been a core component of a musician’s job, and as the music industry’s economy has changed over the last decade, touring has become essential.…
Jana Hunter (Lower Dens) On Trump’s Presidency
Jan 26, 2017 • 12 min
Jana Hunter (Lower Dens) talks candidly about what the Trump presidency could mean for musicians and America. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Jana Hunter (Lower Dens) on Healthcare
Jan 26, 2017 • 8 min
Jana Hunter (Lower Dens) explains why the Affordable Care Act is important and how it changed Hunter’s life. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Jon Coombs on ‘Our First 100 Days’ (Secretly Group)
Jan 25, 2017 • 12 min
Secretly Canadian’s Jon Coombs talks about the development of ‘Our First 100 Days,’ a new compilation which benefits different causes in light of our changing political landscape. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow…
Kevin Erickson on the GOP’s Policies
Jan 24, 2017 • 9 min
Kevin Erickson of The Future of Music Coalition talks about what Trump the GOP’s policy plans could mean for the music community. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
Kevin Erickson on Trump’s Presidency
Jan 24, 2017 • 9 min
Kevin Erickson of The Future of Music Coalition talks about what a Trump presidency could mean for musicians. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook:…
What Trump’s Presidency Means for Music: Lower Dens / Future of Music Coalition / Secretly Group
Jan 20, 2017 • 54 min
Episode #65: A presidency doesn’t usually hold so many unknowns for the music community, but the election of Donald Trump will affect a range of issues important to musicians and music industry professionals. On this episode of The Future of What, we have…
A2IM / Melissa Ferrick / NMPA
Jan 6, 2017 • 59 min
Episode #64: Last year, we released 37 episodes on a wide variety of topics in music. From rights to royalties, we covered subjects important to artists and those who support them. On this episode, we look back at the major issues we reported on in 2016…
2016 In Review: Kill Rock Stars / Switched on Pop
Dec 30, 2016 • 48 min
Episode #63: 2016 has been an unforgettable year. We lost legendary musicians and witnessed a huge political shift. Today on the show, we recap the year by talking about some of its best — and most notable — songs. First, we hear from Kill Rock Stars’ Ben…
Best of Innovative Music Marketing - Part 2
Dec 29, 2016 • 12 min
Happy holidays! Here’s another one of our favorite moments from our recent live panel on music marketing with record labels Warp, Break World, Don Giovanni and Father/Daughter. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us:…
Best of Innovative Music Marketing (Part 1)
Dec 27, 2016 • 15 min
Happy holidays! Here’s one of our favorite moments from our recent live panel on music marketing with record labels Warp, Break World, Don Giovanni and Father/Daughter. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter:…
Warp / Break World / Don Giovanni / Father/Daughter / Redeye (LIVE at the Redeye Label Hang)
Dec 16, 2016 • 57 min
Episode #62: We took The Future of What to North Carolina for this year’s Redeye Label Hang. Every year, labels, industry partners and customers associated with Redeye Distribution gather for panels and discussions about the business. On this live show,…
Are digital downloads on their way out?
Dec 5, 2016 • 4 min
We ask Russ Crupnick of MusicWatch Inc. to explain recent trends in paid downloads and what they might mean for the future of the music industry. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM…
Numero Group / Bandcamp / MusicWatch Inc
Dec 2, 2016 • 51 min
Episode #61: With the launch of Apple Music in 2015, the music industry saw a steep decline in digital downloads, and rumors flew about whether iTunes downloads would be phased out completely — one publication even wrote an obituary for the service.…
SONA / Sue Ennis
Nov 18, 2016 • 54 min
Episode #60: The ASCAP and BMI consent decree issue has put songwriters in the news this year, but we don’t hear a lot about how the profession has changed as a whole in recent years. To help us get a sense of what modern songwriting looks like, we talked…
Kotaku / Fullbright Company / Chris Remo / The Advantage
Nov 11, 2016 • 56 min
Episode #59: When you think of video game music, you might hear Koji Kondo’s Super Mario Bros. original score, or maybe FlyLo FM from Grand Theft Auto’s licensed soundtrack. Either way, video games have long held promise for composers and musicians. Like…
QRATES / 8Stem / Patti Silverman / Kyle Bylin
Nov 4, 2016 • 59 min
Episode #58: Without technological development, the music industry would be in a very different place. From the modulated grooves of analog records to the first iPod, innovation has permanently shaped the music business, but it’s not always an easy…
Corin Tucker / Jenny Conlee / Fabi Reyna / Rock ‘n’ Roll Camp for Girls
Oct 28, 2016 • 50 min
Episode #57: Music has the power to inspire people and change lives. On this episode we spotlight one organization using music education to empower and amplify the voices of young women and girls. Portland’s Rock ‘n’ Roll Camp for Girls was founded in…
Public Display PR / Grandstand Media & Management / Vortex Magazine / Casey Jarman
Oct 21, 2016 • 57 min
Episode #56: A band has recorded some music — they’ve even set a date for their album release — but how do they get people to listen to it? Making press contacts and getting the right information to the right people can be difficult when you’re not a…
Green Noise / Discogs / Redeye
Oct 14, 2016 • 57 min
Episode #55: Record stores have long been an integral part of the music industry — not only as a place to purchase albums, but as a symbolic gathering space for music fans. While the development of MP3s, streaming and other digital technology has…
Blake Babies (Juliana Hatfield / John Strohm / Freda Love)
Oct 7, 2016 • 53 min
Episode #54: In 1986, iconic alt-rock band Blake Babies was born at Berklee School of Music. John Strohm, Freda Love and Juliana Hatfield released a few albums and toured before breaking up in 1991, but their work impacted both the Boston and national…
Kiran Gandhi / A2IM / Resonate
Sep 30, 2016 • 57 min
Episode #53: The idea of large companies collecting information about you for free feels shady, especially when they use that data for profit. Most big tech businesses collect personal information in some fashion, including your favorite streaming…
The Thermals / Portugal. The Man / Ultimate Painting / The Slants
Sep 23, 2016 • 59 min
Episode #52: Whether you love it or hate it, if you’re in a band, touring is something you’ve got to do. Touring has long been important for building a fanbase, gaining experience and making money. Now that other income streams have diminished for…
Dan Deacon / Merchbar / Merchtable
Sep 9, 2016 • 50 min
Episode #51: As other revenue streams have weakened, merch has become integral to many musicians’ incomes. Some artists take things beyond the traditional band tee, selling everything from cologne to snuggies. While merchandising can be a fun way to…
NMPA / David Lowery / Chris Castle
Aug 26, 2016 • 56 min
Episode #50: Think the music industry is confusing? Here’s where things get really hairy for songwriters. The Department of Justice recently issued a statement upholding consent decrees that regulate performing rights organizations BMI and ASCAP. These…
Rough Trade / Look Out Kid / Amelia Artists
Aug 19, 2016 • 52 min
Episode #49: Chances are, at least one of your favorite artists is not from the United States. It’s hard enough to break into the music industry as an American artist, so how are these acts from abroad pulling it off? The U.S. is a huge market for…
Kiran Gandhi on Shock Art
Aug 15, 2016 • 5 min
Activist, musician and industry thinker Kiran Gandhi tells us why shock art is valuable.
Laura Veirs / Valerie Day / Christiane Kinney / David Lowery
Aug 12, 2016 • 56 min
Episode #48: We’ve brought you expertise from businesspeople, gatekeepers and analysts, and today we’re highlighting a few of the many savvy artists we’ve had on the show. On this episode, musicians give their take on some of the most important music…
Pearl Jam / PWR BTTM / Tune-Yards / Zac Brown Band
Jul 29, 2016 • 54 min
Episode #47: We talk a lot about how musicians can make a living in today’s music industry, but on this episode we look at the selfless ways artists use their influence. Our guests show that musicians at any stage of their careers can affect sustainable,…
Fluff & Gravy / Tender Loving Empire / Good Cheer
Jul 22, 2016 • 58 min
Episode #46: In anticipation of Vortex Magazine’s upcoming issue regarding the role of record labels in today’s music economy, we sat down with three label heads from Portland to talk about what labels do for artists in 2016. Despite the label’s varying…
Pickathon / Rifflandia / Summerfest
Jul 8, 2016 • 58 min
Episode #45: Despite the music industry’s economic downturn, more and more music festivals have popped up and many continue to thrive. Because of the booming demand for tickets, live performances have become a vital revenue stream for many artists. But…
40 Watt Club / Doug Fir Lounge / Monterey International
Jul 1, 2016 • 58 min
Episode #44: Whether it’s your first show or your dream venue, one of the most daunting tasks as a musician can be booking a gig. From the outside, it’s hard to know just how much planning goes into each concert. On this installment of our Music Industry…
Mute / ABKCO / Concord / Omnian
Jun 21, 2016 • 53 min
Episode #43: Each year, independent labels converge in New York to talk trade at A2IM’s annual Indie Week conference. On this episode bring you some insight into the event with a panel moderated by Portia. She’s joined by some of the indie world’s best,…
Loma Vista / Hopeless Records / Matador Records
Jun 10, 2016 • 57 min
Episode #34: The term “A&R guy” is tossed around casually in the music biz — but what does the A&R division of a label do? A&R teams are traditionally charged with finding new talent, guiding artists through the recording process and connecting artists…
Bridgetown Comedy Festival / Shane Torres
Jun 3, 2016 • 56 min
Episode #42: Touring, playing festivals, meeting loyal fans. Sounds like life as a successful musician, right? On this episode we look at a different audio and performance-driven art form: stand-up comedy. There are many parallels between the comedy and…
Sylvia Massy / Tucker Martine
May 25, 2016 • 57 min
Episode #41: We know that producers are integral to the recording process, but even some in the industry are still confused as to exactly what producers do. While the scope of their role can vary, every music producer has their own approach. Renowned…
Tommy Boy Ent. / MusicWatch / BuzzAngle
May 18, 2016 • 54 min
Episode #40: In 2016, the way people are consuming music is changing, but it might not be how you’d expect. Between ad-based and on-demand streaming, digital downloads, vinyl, and yes, CDs and cassettes, there’s huge diversity in the way consumers are…
The Syndicate / Warp / Sub Pop / Mass Appeal
May 4, 2016 • 58 min
Episode #39: A band is ready to release new music, but how can they grab people’s attention in such a crowded market? Promoting a song or album effectively is a multi-step process that can be daunting for artists, especially as acts and labels turn to…
A2IM / RIAA / Perry Resnick / John Strohm
Apr 28, 2016 • 58 min
Episode #38: What do artists like Katy Perry, Debbie Harry, Lionel Richie and hundreds of others have against one piece of legislation? Along with many in the creative community, they’re calling for reform of the Digital Millennium Copyright Act. The DMCA…
Tape Op’s 20th Anniversary: Larry Crane / Tucker Martine / Tyler Stone / Dave Gross
Apr 15, 2016 • 56 min
When recording engineer Larry Crane started Tape Op Magazine in 1996, he printed the first issue on legal paper and Xeroxed 500 copies to send to his friends. Branded as “the creative music recording magazine,” that first issue set Tape Op up to be one of…
They Might Be Giants / Girlie Action
Apr 8, 2016 • 57 min
Episode #36: Felice Ecker started music marketing agency Girlie Action Media in 1994. Since then, their clients have included everyone from Bikini Kill to Morrissey. Today on The Future of What, we talk to Felice about her success as an independent…
Portugal. The Man / !!! / Prince Rama
Apr 1, 2016 • 58 min
Episode #35: Every kid dreams of being a rock star, but what does the job actually take? While touring can be fun, the realities of life on the road can be difficult to sustain. How do working artists balance their careers with day to day life? We talk…
All Ages Revival: The Vera Project / Friends of Noise / Meow Meow / Semi Ok Collective / Sabonis
Mar 17, 2016 • 58 min
Episode #33: “Young people [are an] underserved population when it comes to the music industry.” That’s the point our guest Andre Middleton drives home on this week’s episode of The Future of What. In our discussion with Middleton (Friends of Noise, RACC)…
Slim Moon / Ingrid Renan / Louie Bandak
Mar 4, 2016 • 58 min
Episode #32: You’ve put your music out there and built a solid fan base, but you may still be missing an integral part of your team — a person who could help bring your career to the next level. Band managers play a key role in the trajectory of an act,…
Bitch Media / Tom Tom Magazine / She Shreds Magazine
Feb 20, 2016 • 49 min
Episode #31: If women and girls are one of the fastest growing markets in the music industry, shouldn’t they be better represented in media? That’s what some, like our guests this week, are striving to do. A greater number of magazines and blogs oriented…
Spotify’s Unpaid Royalties: Melissa Ferrick / Howell O’Rear / Chris Castle / Christiane Kinney
Feb 13, 2016 • 54 min
Episode #30: Could two multi-million dollar lawsuits be the downfall of one of music’s most popular streaming services? Earlier this year, two class-actions were brought against streaming giant Spotify by musicians David Lowery and Melissa Ferrick. The…
Pitchfork / KEXP / Riot Act Media
Feb 5, 2016 • 55 min
Episode #29: How do you get your music on the “it” blog or radio station? When should you hire a publicist? What does a publicist even do? These questions are common among young musicians looking for their break. In our second installment of Music 101, we…
The Slants / Charmaine Clamor / Mississippi Records
Jan 29, 2016 • 57 min
Episode #28: In an industry where it’s difficult to make a living, musicians have had to become more and more creative to survive, especially with shrinking royalties in their pockets. One way some artists have managed to succeed is to tap into — or…
MusiCares: Neil Portnow / Andrew Joslyn / Jennifer Wit / Michael Farr / Scott Patterson
Jan 22, 2016 • 53 min
Episode #27: Health insurance, a 401K… employment benefits in general? Not so easy to find working in the music industry. Luckily, in 1989 the Recording Academy created the MusiCares Foundation, providing a safety net of critical services and resources…
2015 In Review: Kill Rock Stars / Kiran Gandhi
Jan 14, 2016 • 53 min
Episode #25: What do Justin Bieber and weird punk have in common? Well, not much, but we cover both on our last show of the year, where we celebrate the year in music. We also get into 2015 trends in shoegaze pop, comedy, feminism, top 40, and more.…
Freeform Development / Bandago / Dick Huey
Jan 14, 2016 • 58 min
Episode #23: Subscribers pay about $10 a month for most streaming services — with that kind of cash, shouldn’t musicians be making more from these platforms? For their short history, music streaming services have operated by putting all of their…
The Future of Indies: Molly Neuman / Bruce Pavitt / Christiane Kinney / Kevin Breuner / Amy Dietz
Jan 14, 2016 • 53 min
Episode #22: In this episode, Portia moderates a SF Music Tech panel entitled “The Future of Indies,” that was chock full of laughs and indie stalwarts of the past, present and future. Her panelists included: Molly Neuman (A2IM, Lookout! Records,…
tUnE-yArDs / Freeform Development Inc.
Jan 14, 2016 • 52 min
Episode #21: For the 15th annual Future of Music Summit, we headed to Washington DC for a special taping of The Future What. Portia talked with musician and innovator Merrill Garbus of tUnE-yArDs about her creative process, puppeteering past and more.…
Grammys In My District: Kris Orlowski / Daryl Friedman / Brandon Bush
Jan 14, 2016 • 55 min
Episode #19: When people hear about the Recording Academy, some scratch their heads in wonder, while others immediately recognize them as the organization that puts on the Grammy Awards every year. However, both of these responses bely the true effort and…
Bandcamp / Frankie Cosmos / Laura Veirs / Sahel Sounds
Jan 14, 2016 • 58 min
Episode #18: Some music services are more “artist friendly” than others, and some might say that Bandcamp is the ultimate in that regard. Unlike other services that charge artists a per year fee for their services, regardless of units sold, Bandcamp is…
Poly-Graph / AdShare / Jeff Slate / Mark Mulligan
Jan 14, 2016 • 44 min
Episode #17: As the music industry continues to shrink, investors have begun to circle around record labels and holders of large back catalogs, likely in the hopes of acquiring large amounts of publishing and master rights for an artificially low price.…
The Billions Corporation / Innovative Leisure / Onto Entertainment
Jan 14, 2016 • 55 min
Episode #16: In the second installment of our “Gatekeeper’s Roundtable,” we speak with Ali Hedrick of The Billions Corporation about some of the new acts that she’s working with, and how they’ve come to her, or vice versa. Christen Green adds to the…
Pomplamoose / Alicia J. Rose / Courtney Smith / Wind-Up Records
Jan 14, 2016 • 54 min
Episode #15: In this episode, we explore the historical impact of musical videos by looking at the advent and evolution of MTV, and the explosion of YouTube as a format for music, and music videos. We kick off the hour with Courtney Smith, a former…
ASCAP / CD Baby / SoundExchange
Jan 13, 2016 • 56 min
Episode #26: You’ve recorded a song, now you want people to hear it. What’s next? Our guests this week guide us through the basics of PROs and song distribution. ASCAP’s Marc Emert-Hutner helps us decipher some of the acronyms every musician should know…
Slim Moon / Ken Cheppaikode / Theo Craig
Aug 25, 2015 • 51 min
Episode #14: In this episode, we speak with three different musical gatekeepers about what gets them to lower their guard long enough to allow a band safe passage to the next level in their career. Joining us for the discussion is Slim Moon (Kill Rock…
Secretly Canadian / Here We Go Magic / Rhapsody
Aug 18, 2015 • 34 min
Episode #13: Brooklyn band Here We Go Magic is set to release their fourth album with indie label Secretly Canadian on October 15th, and we wanted to explore the process that the album went through from “farm to table.” First we speak with Michael Bloch,…
BerkleeICE / David Lowery / SoundExchange / Temporary Residence Ltd.
Aug 11, 2015 • 59 min
Episode #12: In this episode, we dig deep into the “Fair Music: Transparency and Money Flows in the Music Industry” report recently presented by the Berklee Institute for Creative Entrepreneurship (BerkleeICE). Joining us for the discussion are Panos…
Record Store Day / Cascade Record Pressing / Darius Van Arman
Jul 25, 2015 • 52 min
Episode #10: At the height of the vinyl industry, over a billion units were being pressed per year in the United States. But, after the advent of the cassette and compact disc, vinyl production numbers dipped down into the hundreds of thousands. Now that…
Hari Kondabolu / Amy Miller / Nathan Brannon / Adam Triplett
Jul 13, 2015 • 59 min
Episode #9: Is Comedy The New Punk Rock? With Hari Kondabolu, Amy Miller, Nathan Brannon, and Adam Triplett from Helium Comedy Club!
Rough Trade / Burger Records / Not Not Fun Records / Creative Loafing
Jun 20, 2015 • 57 min
Episode #8: A lot of discussion has been had recently about the resurgence of vinyl, but there are other formats that are also increasing in market share within the industry. In this episode, we talk with Anna Bond (Rough Trade Records) and Amanda Brown…
The “Fair Play, Fair Pay” Act
Jun 5, 2015 • 50 min
Episode #6: If you’re a baker, you get paid for the bread you make. If you’re a driver, you get paid for the road you travel. But if you’re a singer, you DON’T get paid for the songs you sing that are played on the radio. We talk about radio performance…
Marnie Stern / Explode Into Colors / Jon Fine
May 28, 2015 • 59 min
Episode #5: In this episode, Portia discusses the changing nature of scenes with Jon Fine (the author of “Your Band Sucks”), Marnie Stern (8G Band), and Claudia Meza (Explode Into Colors). In the age of the internet, are local, geographically specific…
Pandora’s Move To Terrestrial Radio
May 13, 2015 • 53 min
Episode #4:This month, the FCC ruled internet radio company Pandora could buy a small radio station in Rapid City, South Dakota. So why does Pandora want to run a small, top-40 station in one of the nation’s smallest markets? It turns out this small…
Summer Cannibals / Kill Rock Stars / CD Baby / Pearl Jam’s Ten Club / Pledge Music
May 6, 2015 • 53 min
Episode #3: This episode of the Future of What focuses on “Direct To Fan” sales, which have exploded in recent years thanks to the internet. Jessica Boudreaux and Marc Swart of Summer Cannibals and New Moss Records talk about their merch strategies as…
Matt FX (Broad City) / Warner Bros. / SONGS Music Publishing
Apr 30, 2015 • 53 min
Episode #2: This episode of the Future of What focuses on sync licensing, which is the process by which music is sync’d to picture, as is the case in advertising, movie trailers, etc. Justin Ringle of the band Horse Feathers sits in the studio with Portia…
The Thermals / SoundExchange / NARAS / Dualtone Records / The Daily Journal
Apr 22, 2015 • 55 min
Episode #1: How are artists making money in the new economy? Some artists are fighting the corporations and winning: The Turtles and the pre-1972 copyright debate. What is SoundExchange and why does everyone love them? (Hint: They are not the Nigerian…