301: The Redirect Podcast

301: The Redirect Podcast

anchor.fm/tmprod
Trademark Productions is a web development and digital marketing agency that creates a beautiful world through great, functional websites and enticing content to educate our clients to reach business success online. Weekly we discuss topics and have guests on giving insights on how to achieve success online.


EP34 - Facebook Gray: How Can You Tell?
Aug 5 • 5 min
TM’s Dwight and Jailyn discuss the most important factor in how you can tell if your Facebook Page is in fact a Facebook Gray account. Listen in!
EP33 - Returning From the Pandemic With Optimism
Jun 10 • 14 min
As we return to a full in-house agency our founder, Dwight Zahringer, wanted to express what we are doing to be a better vendor. What in specific are we doing, how will we be accountable, and what creative solutions we’ll bring to the table.
EP32 - Bluestar Detroit Catering During COVID-19
May 21 • 51 min
Today’s episode is with Barry Winfree of Bluestar Detroit. An established 20-year business that has been through brick and mortar and found a sweet spot in corporate catering. Barry speaks of his evolution in the restaurant and catering industry and how…
EP31 - Neil Patel: 2009 Throwback Thursday
May 13 • 36 min
We’ve come across a trove of 10-year old podcasts and decided to make a series entitled “throwback Thursdays”. Today we’ll start with Neil Patel, New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web. In this…
EP30 - Asset Vs. Liability: Interviewing Tips At an Agency In the COVID-19 Era
May 12 • 15 min
The “web” is what we build and market businesses on, or in. It’s evolved dramatically and we’ve had to navigate this however, many principals remain the same. During this pandemic, there will be vacancies from layoffs and a whole new set of problems. How…
EP29 - Darakjian Jewelers Uses Social Media With Success During COVID-19
May 8 • 40 min
Since the COVID-19 pandemic, our state of Michigan closed up shop for 98% of us on March 17th, 2020. This has forced many businesses to transition to how they do business. In the case of Armen Darakjian, his beautiful storefront in the high-rent district…
EP28 – Why Google’s BERT Update Matters
Nov 1, 2019 • 12 min
Google announced one of its largest updates to date: the Google BERT Update, which will affect nearly everyone, so tune in around as Jailyn and Morgan explain what BERT means for the future of search
EP27 – Top 10 WordPress Plugins
Sep 5, 2019 • 11 min
Whether you are a startup company with a brand new website or an enterprise company with a seasoned website, learning about plugins will help to keep your website fresh and fast while keeping up with the technological wave. Join Jailyn and Morgan as they…
EP26 – Should You Hire a Freelance Web Developer?
Aug 29, 2019 • 19 min
In this episode of the 301: The Redirect Podcast, TM’s President, Dwight, discusses the long-term advantages of choosing a team of web developers at an agency instead of a freelance web developer.
EP25 – Importance of Project Planning Research
Jul 25, 2019 • 11 min
In this week’s podcast, Dwight is back to discuss the importance of doing proper research and having an abundance of data to go from before beginning new business ventures.
EP24 – How to Create Great Content
Jul 18, 2019 • 17 min
In this week’s episode, Morgan and Jailyn discuss tips and strategies behind creating valuable website content for businesses.
EP23 – Color Psychology & Color Theory
Jul 11, 2019 • 24 min
Color is all around, no matter where we go. In this week’s episode, Jailyn and Morgan sit down with our Graphic Designer Lindsey to talk about all things color, including color theory and psychology.
EP22 – Market Segmentation
Jun 27, 2019 • 12 min
In this week’s episode, Jailyn and Morgan talk about market segmentation, its process, and how to incorporate it into your marketing efforts.
EP21 – Consumer Behavior & Buyer Personas
Jun 20, 2019 • 20 min
In this episode of the 301: The Redirect Podcast, Jailyn and Morgan converse about two marketing elements: consumer behavior and buyer personas, and how they will help determine how to specifically target your company’s audience.
EP20 – Google Advertising
Jun 6, 2019 • 6 min
In this week’s episode, Jailyn and Morgan give tips, tricks, and best practices for advertising with Google Ads.
EP19 – Social Media Advertising: Facebook & Instagram
May 30, 2019 • 11 min
In this week’s podcast, Morgan and Jailyn go over advertising on Facebook & Instagram and give tips, tricks, and advice on how to make the most of your social media advertising campaign.
EP18 - 4 P’s of Marketing
May 23, 2019 • 7 min
Figuring out the elements that make up your company’s marketing mix is the first step to defining your brand. In this podcast, we go over the 4 P’s of Marketing and give guidance as to how to make the most of your marketing.
EP17 - ADA Compliance on the Web
May 16, 2019 • 15 min
You’ve seen the effects of the Americans with Disabilities Act on sidewalks, in public buildings, and more. But how does your website need to comply with the ADA? Join Jailyn, Scott, and Josh in this episode as they discuss ADA compliance on the web.
EP16 - Industry Updates & LUSH Quits Social
May 3, 2019 • 9 min
Today’s episode of 301: The Redirect brings you the latest digital marketing industry updates, including changes to Facebook Business Manager, Google’s Smart Bidding, and a recent announcement from UK cosmetics company, LUSH.
EP15 - What Inspires You?
Apr 25, 2019 • 24 min
Road signs, Fenty Beauty, and YouTube creators - these are just a few of the things that inspire us at TM. Join Jailyn, Morgan, and Tyler as they discuss all things inspiration and how we incorporate our inspirations into our work
EP14 - The Importance of a Strong Brand
Apr 18, 2019 • 15 min
What makes a brand so memorable, and how does this affect the way your customers interact with you? Learn more and Morgan and Jailyn discuss the attributes of strong branding and their effects on consumers.
EP13 - How to Manage Creatives
Apr 12, 2019 • 21 min
On this week’s podcast, the TM Project Management team discusses how they keep a business full of creatives from crashing and burning. How do you manage the creatives on your team?
EP12 - How to Use Google Advanced Search Operators
Apr 4, 2019 • 7 min
Google is a complex search engine that allows you to get extremely specific with your searches. To find exactly what you’re looking for, you’ll need to use advanced Google search commands. Here are the top Google Advanced Search Operators you need to know.
EP11 - The Importance of Image Compression
Mar 28, 2019 • 24 min
301: The Redirect brings back the developer podcast in this week’s episode! Learn why image compression is essential for any modern website and what services TM uses for our own image compression.
EP10 - How To Start An SEO-Friendly Blog
Mar 22, 2019 • 13 min
In this week’s episode, Jailyn and Morgan take you through the steps of starting a company blog, finding ideas for writing blogs, and how to ensure your blog is optimized for search.
EP9- True or False?
Mar 14, 2019 • 2 min
Think your marketing knowledge is in tip top shape? Play along as Morgan and Jailyn present this rapid-fire true or false episode.
EP8 - What is Keyword Research?
Mar 7, 2019 • 13 min
Do you know what keyword research is and how to do it? Tune in as Jailyn and Morgan discuss keyword research strategy. Using relatable examples and sharing resources, they give you the tools to start today.
EP7 - Wordpress 5.0 So Far
Feb 28, 2019 • 22 min
TM’s developers have taken over this week’s podcast! Tune in as Josh, Steve, and Greg share their thoughts on the WordPress 5.0 / Gutenberg update and give advice on how to successfully update your own website.
EP6 - Weather-Based Marketing, 5GE, & Site Speed
Feb 21, 2019 • 16 min
In this week’s podcast, the gloomy Michigan weather has the team stirring. Join Morgan, Jailyn, and Dwight as they chat about weather-based marketing, 5GE controversy, and more!
EP5 - Getting Your Business Started With SEO
Feb 14, 2019 • 14 min
You want to start investing in your website’s SEO, but you’re not sure where to start. In today’s mini-podcast, Dwight, Jailyn, and Morgan discuss why SEO is important and how your business can get started.
EP4 - Winners and Losers of the Super Bowl Ads
Feb 6, 2019 • 18 min
In this week’s podcast, Jailyn and Morgan give you their thoughts on the 2019 Super Bowl ads. We also learn that Morgan has never hear of Michelob ULTRA before and lives under a rock.
EP3 - Hulu VS. Netflix in SEO War
Jan 29, 2019 • 18 min
Netflix VS. Hulu: Who made the better Fyre Fest documentary? In this week’s podcast, Jailyn and Morgan talk about the “SEO War” between the two streaming services and which documentary covered the topic best.
EP2 - CES Thoughts And Data Privacy
Jan 23, 2019 • 14 min
Are your devices spying on you? In this week’s podcast, Jailyn and Morgan talk about new technology that was premiered at CES 2019 and discuss data privacy in the modern world.
EP1 - Pantone COY & 2019 Design Trends
Jan 12, 2019 • 19 min
TM’s new podcast, 301: The Redirect, kicks off 2019 with a discussion on design! Join Jailyn, Morgan, and our Designer, Lindsey, as they give their two cents on Pantone’s Color of the Year and recent trends in web design.
Brochureware: The Pros & Cons
May 6, 2015 • 31 min
Brochureware is the websites or pages that are the produced by taking a company’s printed brochure and translated it directly online. In other words, its outdated, not user friendly and not very functional. We discuss the pros and cons of this method of…
Stockyard: A Detroit Culinary Dream
Apr 9, 2015 • 20 min
Two years have passed since Marc Bogoff, founder of Stockyard, served his first dinner in Pontiac, MI. Since then, news of Stockyard’s cuisine has spread through Metro Detroit like wildfire…
Is Your Website Mobile Friendly?
Mar 13, 2015 • 20 min
It’s no longer just a thought, it’s a must. If your website isn’t mobile-friendly, your business and SEO rankings are going to suffer. Listen to hear why!
Color Theory and Psychology
Feb 25, 2015 • 17 min
Ashley and Andi explain the difference between Color Psychology & Theory, detailing what customer avenues both are best suited for.
Detroit Entrepreneurs
Feb 23, 2015 • 37 min
Detroit Entrepreneurs by Trademark Productions
Rebranding Trademark Productions: Our Story
Feb 5, 2015 • 17 min
Rebranding Trademark Productions: Our Story by Trademark Productions
SEO Snake Oil
Sep 30, 2013 • 25 min
Listen to the latest TM Podcast to learn about fake reviews, SEO wanabes, stale content, and whether it’s time to let the press release R.I.P.
Google Reveals Link Disavow Tool for Webmasters
Sep 9, 2013 • 8 min
Listen to the latest TM podcast to learn about Google’s Link Disavow Tool and how you may or may not be able to put it to good use with your website.
Update to Facebook Insights Offers Treasure Trove of Data
Jul 29, 2013 • 20 min
Listen to the latest TM podcast to learn about the updates to Facebook Insights and how the changes will make things much easier for page managers moving forward.
How to Create Good Content for Your Website & a Google Panda Review
Jul 22, 2013 • 22 min
Google just updated its Panda algorithm for the 26th time. In addition to everything you need to know about Google Panda 26, we also include tips to help you learn how to create high quality content for your website.
Three Ways to Optimize Your Site for the Mobile Web
Jul 12, 2013 • 12 min
Listen to the latest TM SEO Web Talk Radio Show to learn about the tricks to properly optimizing your company’s website for the mobile interface.
How to Improve Your Company’s Local SEO
Jul 11, 2013 • 22 min
Listen to the latest TM podcast to learn why Local SEO is becoming more important than ever and what you can do to make sure you’re locally optimized. http://ow.ly/mSBDf
Common SEO Misconceptions, Penguin 2.0 & Blekko’s Facelift
Jun 5, 2013 • 17 min
Common SEO Misconceptions, Penguin 2.0 & Blekko’s Facelift by Trademark Productions
Big SEO Updates are Coming, Are You Ready?
May 20, 2013 • 39 min
Google’s head of webspam, Matt Cutts, released a video last week outlining the changes coming to SEO this summer. Here’s everything you need to know. http://www.tmprod.com/blog/2013/big-seo-updates-are-coming-are-you-ready/
Bing is Still Asking Google to Step into the Ring
Apr 18, 2013 • 26 min
Listen to our latest podcast to learn why Bing won’t take “No” for an answer and what Microsoft is doing to help Bing gain ground in search market share. http://www.tmprod.com/blog/2013/bing-is-still-asking-google-to-step-into-the-ring/
Facebook Home & Google+ Nofollow and Follow Links
Apr 9, 2013 • 15 min
Listen to this edition of the Trademark Productions SEO Web Talk Radio Show to learn about how to properly use links in Google+ as well as our thoughts on Facebook Home.…