Rosenfeld Media

Rosenfeld Media

www.rosenfeldmedia.com
Lou Rosenfeld often finds himself in the fortunat…
Building Bridges Between UX and CX: A Chat with Sarah Bloomer
Dec 7, 2016 • 22 min
What’s the difference between Customer Experience and User Experience? Are they working together to create a consistent experience with users of your products? Sarah Bloomer, former Director of Customer Experience and Insights at Forrester Research, talks…
Doorbells, Danger, and Dead Batteries: A Chat with Steve Portigal
Dec 5, 2016 • 26 min
A couple of researchers walk into a bar. After a few drinks, they fess up their most embarrassing tales of research gone wrong. In this podcast, Steve Portigal talks about how that one night at the bar (and cat pee) sparked the idea for his book…
Applying The Lean Product Playbook: A Talk with Dan Olsen
Nov 30, 2016 • 23 min
The Lean Product Playbook by Dan Olsen has revolutionized the way start-ups get their products to market. But what if you don’t work in a startup? Dan reveals to Lou Rosenfeld how the lean philosophy can be applied to companies of all shapes and…
The Blind Spot of Innovation: a Chat with Nathan Shedroff and Steve Diller
Nov 1, 2016 • 23 min
Most companies innovate backwards–focusing first on what features or products they can build. In reality, you’re in the relationship business. Authors Nathan Shedroff and Steve Diller talk about new tools they’ve developed to help businesses innovate with…
When Research is Dangerous: a Chat with Julie Stanford
Sep 16, 2016 • 22 min
Too often, companies take a “research band-aid” approach to user research. Fixing things over here that causes problems over there. Julie Stanford, founder of Sliced Bread Design, and talks about how to avoid playing Whack-A-Mole when researching and…
How Technology Can Empower Marketing: a Chat with Theresa Regli
Sep 13, 2016 • 24 min
Does your company struggle to find and use video, audio, and image assets after you’ve created them? Do they disappear into a dark netherworld on your server? In this episode, Theresa Regli, author of Digital and Marketing Asset Management, breaks down…
Beyond Usability Testing: a Chat with Leah Buley
Sep 11, 2016 • 19 min
Usability testing helps you find bugs in your product. But it can’t tell you if customers love your product. In this episode, UX Team Of One author Leah Buley talks about the insights under your nose that you probably aren’t using. And offers a realistic…
The Real Point of Research: a Chat with Erika Hall, author of Just Enough Research
Aug 24, 2016 • 22 min
Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product…
How To Get Usability Testing Right: a Chat with Steve Krug
Aug 23, 2016 • 21 min
Every company wants to make useful products that people want–but few really do. In today’s episode, Steve Krug, author of Rocket Surgery Made Easy, chats with guest host Laura Klein. Steve shares tips for setting up a successful usability test–and what…
What Digital Leaders Need to Know: a Chat with Tony Byrne
Aug 17, 2016 • 16 min
Throwing money at technology won’t automatically make your company more innovative or productive. So how do you pick the right tools for your organization? In this episode, Real Story Group founder Tony Byrne talks about what digital leaders need to do to…
How to Make Research Appealing to Anyone: A Chat with Abby Covert
Aug 15, 2016 • 27 min
You’re sitting in front of a mound of user research data. How do you take that mound and make it into valuable bite-sized chunks? How do you make decisionmakers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging…
Getting to Done: a Chat with Cindy Alvarez, author of Lean Customer Development
Aug 12, 2016 • 20 min
Cindy Alvarez knows how to go toe to toe with leaders who resist user research and still get it done. The author of Lean Customer Development shares tips from her experience for conducting research–even when you don’t have formal authority or budget. Buy…
Recruiting for User Research: a Chat with Nate Bolt
Aug 8, 2016 • 24 min
Nate Bolt knows more about recruiting for user research than the average human. He created the first moderated remote testing software, founded Ethnio, and authored the book Remote Research. In this podcast, Nate sits down with Lou to share ideas for how…
Animation for Better UX: a Chat with Val Head
Aug 1, 2016 • 21 min
As a designer since the early days of Flash, Val Head knows first hand how animation design has evolved to become a powerful tool for creating better user experiences. Hear Val’s insights from her book Designing Interface Animation––for how using motion…
Brownies, Fighter Planes, and F.I.R.E.: Lou talks with Dan Ward, author of The Simplicity Cycle
Jul 18, 2016 • 25 min
Why was the F16’s requirements document one tenth as long as the F15’s, and yet the F16 took half as much time and money to develop? Dan Ward knows; he spent 20 years innovating within the US Air Force. He has advice you’ll want to hear on rapid…
A chat with Boon Sheridan: what he wishes he would have known, and an old family recipe
Jul 11, 2016 • 23 min
We grabbed Boon Sheridan—a veritable Swiss Army knife of UX—and asked him that simple question that’s not really so simple: what do you know now that you wish you would have known when you started out in UX? Boon’s got three things on his…
Design Systems GO: a Chat with Marcin Treder of UXPin
Jun 2, 2016 • 20 min
Longtime friend Marcin Treder of UXPin chats with Lou about the importance of a systematic approach to design and the difficulty that large scale or distributed teams of staying methodical and aligned. Visit UXPin’s table at Enterprise UX next week and…
Say ‘Wework Research’ Five Times Fast: a Chat with Tomer Sharon
May 26, 2016 • 30 min
The Brilliant Tomer Sharon, Rosenfeld author and Head of User Research at Wework, talks to Lou about his approach to research, the value of culture and process over deliverables and the emerging off-screen frontier of UX design. Use code TSHARON on…
Conference World: Andy Budd of Clearleft visits with Lou
May 23, 2016 • 29 min
Lou and Andy Budd discuss the evolution of the UX conference over the years, the importance of an attendee-centered experience and program design, the differences between American and European conference markets and their changing relationship to Karaoke…
Portfolios in Courage: KC Teis of Rackspace chats with Lou about design leadership
May 12, 2016 • 20 min
Rackspace’s KC Teis sits down with Lou to share his perspective on leadership: his own story of growth and discovery, people he has seen blossom from unassuming designers into highly effective leaders, and, above all, the need to be an authentic,…
Adventures in Conference Design: Dave Malouf And Uday Gajendar
May 6, 2016 • 18 min
Enterprise UX (www.enterpriseux.net) braintrust Uday Gajendar and Dave Malouf get together with Lou to talk us through the reasons that UX design needed a conference for enterpise, how they tackled the unique challenges of community building and…
Users of the Lost Arc: Donna Lichaw Returns
Apr 28, 2016 • 23 min
Rosenfeld Author and delightful person Donna Lichaw comes on the podcast to talk about the significance of narratives in daily life and how that connects in a very significant way to the design professions.
Parsing the Unceasing Parade of Users with Honeywell’s Ted Booth
Apr 21, 2016 • 22 min
Enterprise UX (www.enterpriseux.net) theme leader and super-nice Brooklynite Ted Booth talks through the process of designing for the multitudes. After hearing from Ted, you will never see your thermostat the same way again.
Sprints, sketches, success: XPLANE’s Stephanie Gioia talks to Lou
Apr 13, 2016 • 22 min
Stephanie Gioia of XPLANE comes by to tell Lou about the value of visual thinking in making sure teams are framing the problem in the same way and work with a shared intention. XPLANE will be moderating Challenge Sprints, a new experiment in conference…
Pursuing a natural order for the digital space: Lou + Dan Klyn talk IA, Wurman, and mysticism
Apr 8, 2016 • 31 min
Lou and fellow Michigander/Information Architect Dan Klyn talk about carrying ideas and practices from their originators to a broader community of practice. Wurman, Alexander, and the elusive dream of an ordered, life-affirming digital information…
Stitching it Together: Mariano Suarez-Battan and Jim Kalbach of Mural.ly talk to Lou
Apr 4, 2016 • 24 min
Lou talks to Mariano Suarez-Battan and Jim Kalbach of Mural.ly to discuss the state of User Experience Design, working solutions for distributed teams, and how design leaders can start putting together optimal solutions one piece at a time. Look for…
For God, Country and Users: Richard Dalton of USAA on The Politics of Innovation
Mar 23, 2016 • 19 min
Eminent design mind, USAA VP and Enterprise UX 16 theme leader Richard Dalton stops by to discuss Disney’s Magic Bands, the nuts and bolts of building a world-class design capability into an enormous 90-year-old company and the tenuous future of auto…
Building the UX Teams You Need: a Conversation with Susan Worthman
Mar 17, 2016 • 21 min
Susan Worthman, Design stategist, writer and Associate Dean of the Design MBA program at CCA talks Lou through the nuances and challenges of building and retaining a potent experience design team in a moment where that is a significant challenge. She will…
Better, Faster, Happier through systems: Jack Moffett Talks Big Picture with Lou
Mar 10, 2016 • 18 min
Jack Moffett, leader of the apps development group at GUI Immedius, talks to Lou about the importance of systems and standard practices for designing at scale when the stakes are high. Jack will be a theme leader at Enterprise UX 2016, June 8-10 in San…
Inventing the Future: A chat with MJ Broadbent of GE Digital
Feb 21, 2016 • 25 min
Design Guru and sketch-noting virtuoso MJ Broadbent tells Lou about her transition from smaller scale UX consultancy to an exciting position within GE Digital. Be sure to catch her sketch noting work at Enterprise UX 2016 www.enterpriseux.net.
Peeking Over the Walls with Peter Morville
Feb 16, 2016 • 23 min
Lou visits with old friend Peter Morville for a discussion of the evolution of the internet, what they expected for the internet twenty years ago, and guessing at what we may see twenty years down the road.
17,000 UXers: a Chat with Salesforce’s Craig Villamor
Dec 18, 2015 • 17 min
Craig Villamor tells Lou about the unique challenges of making UX a priority in a rapidly growing company.
Rise of the Design Leader: A Chat with Maria Guidice
Dec 1, 2015 • 21 min
Now more than ever, customers demand great experiences from their products. To answer the call, many traditional companies are looking for design leaders to create end-to-end, human experiences. How can you parlay your design superpowers into skills that…
How to Design for Growth: A Chat with Laura Klein
Aug 17, 2015 • 18 min
It happens all too often: a beautifully designed product ends up loved and used by only few dozen people. Laura Klein talks with Lou about how UX designers and product managers can borrow ideas from growth hacking to grow a bigger base of users for the…
Conversation with Steve Krug: Life with the Apple Watch and other wearables
Jun 23, 2015 • 18 min
Lou and longtime friend Steve Krug exchange opinions about their new wearables: Lou’s fitbit and Steve’s Apple Watch. Hear which wearable earns a thumbs down, why Steve thinks wearables will become a game changer, and Lou’s idea for how the fitbit could…
Breaking through the empathy gap: a conversation with Indi Young
Jun 1, 2015 • 17 min
Empathy is a hot conversation topic these days but much as we try, we’re not quite using our empathy muscles to their fullest extent when solving design problems for real people. Indi Young, author of Mental Models and Practical Empathy talks about how…
Marc Rettig and Lou Rosenfeld discuss how designers can help reshape organizational culture
Apr 22, 2015 • 16 min
Well-crafted UX depends on having a company culture that’s set up to design well. Can you influence the culture of your company? Yes. Marc and Lou discuss three unique approaches to culture change happening in corporations like IBM and Citrix today. This…
Secrets to a great UX story: Dan Willis shares tips and a peek inside EUX’s spoken word event
Apr 22, 2015 • 16 min
UX commando Dan Willis talks with Lou about his experience handpicking a “best of” lineup of UX tales to be performed live at the Enterprise UX conference this May 13. Dan shares a few tips on how to present a memorable story in five minutes–and whether…
Greg Petroff and Lou Rosenfeld discuss how GE woke up and got serious about UX
Apr 17, 2015 • 15 min
Four years ago GE discovered it was one of the largest software companies in the world—but not building software very well. Hear how Greg Pettroff, as GE’s Chief Experience Officer, slowly built a community inside the company to evangelize the importance…
Steve Sanderson and Lou Rosenfeld discuss how big organizations can hatch bold ideas.
Apr 10, 2015 • 15 min
Lou Rosenfeld and Steve Sanderson break down ways designers can use experimentation as a tool for innovation in enterprises. Steve also gives a preview to hot topics to be covered around innovating in big business at Enterprise UX, San Antonio, TX, May…
Kendra Shimmell and Lou Rosenfeld discuss the opportunities for designing well-crafted Enterprise UX
Apr 1, 2015 • 15 min
What does quality and craft look like in the Enterprise UX world? Kendra and Lou take on the unique challenges of designing software to meet the needs of a constantly changing world. Craft Amid Complexity is a key theme at the upcoming Enterprise UX 2015…
Dave Gray and Lou Rosenfeld discuss the power of liminal thinking
Mar 23, 2015 • 21 min
When you sit in the middle of an organization, it’s easy to believe you can’t change things. Dave and Lou talk about how we can tap our powers of liminal thinking to shed light on why people act the way they do and create safe spaces that foster better…
Insight at Scale: Steve Portigal and Lou Rosenfeld discuss user research in the enterprise
Feb 26, 2015 • 15 min
Steve and Lou dig into the challenges of learning about people who engage with enterprises—how to gather data, and how to synthesize that data to get to something like true insight. Insight at Scale is a major theme at the upcoming Enterprise UX 2015…
Jason Scott takes a break from saving the Internet to talk with Lou Rosenfeld
Feb 10, 2015 • 36 min
Jason Scott takes a break from saving the Internet to talk with Lou Rosenfeld by Rosenfeld Media
Do we need more design conferences? Chris Avore and Lou Rosenfeld say yes.
Jan 23, 2015 • 18 min
Chris Avore and Lou Rosenfeld talk about their upcoming conferences: Pro/Design in New York City on January 30 (hosted by Nasdaq) and Enterprise UX in San Antonio on May 13-15(hosted by Rosenfeld Media and Rackspace). Pro/Design will be held on Friday,…
Piaget, Lemony Snicket and Design for Kids: Lou Rosenfeld interviews Brett Helquist and Deb Gelman
Sep 20, 2014 • 22 min
Recorded July 25, 2014 Brett Helquist @BHelquist www.bretthelquist.com/ Deb Gelman @dgelman rosenfeldmedia.com/experts/debra-gelman/ Design for Kids rosenfeldmedia.com/books/design-for-kids/ Lemony Snicket www.lemonysnicket.com/
Designing for Villains: Lou Rosenfeld interviews Eduardo Ortiz and Donna Lichaw
Jul 9, 2014 • 21 min
Recorded March 28, 2014 at the IA Summit, San Diego Donna Lichaw @dlichaw http://www.greatnorthelectric.com/ Eduardo Ortiz @eduardoortiz http://about.me/efortiz Designing for Villains http://2014.iasummit.org/designing-for-villians/ Mary…