The Marketing Book Podcast

The Marketing Book Podcast

www.salesartillery.com/marketing-book-podcast
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.


290 Brand Bewitchery by Park Howell
Jul 31 • 73 min
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact, and…
289 People Powered by Jono Bacon
Jul 24 • 67 min
“People Powered: How Communities Can Supercharge Your Business, Brand, and Teams” by Jono Bacon Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’…
288 Content DNA by John Espirian
Jul 17 • 65 min
“Content DNA: Using Consistency and Congruence to Be the Same Shape Everywhere” by John Espirian How can we compete in today’s fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can…
287 Advertising for Skeptics by Bob Hoffman
Jul 10 • 61 min
“Advertising for Skeptics” by Bob Hoffman A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of…
286 Content Marketing for PR by Trevor Young
Jul 3 • 67 min
“Content Marketing for PR: How to Build Brand Visibility, Influence, and Trust in Today’s Social Age” by Trevor Young Are you struggling to cut through the noise and convey your message to the marketplace? We live in a fast-paced, digital-first…
Ann Handley: Authors in Quarantine Getting Cocktails
Jul 2 • 41 min
Author Ann Handley returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her Wall Street Journal bestseller, Everybody Writes: Your Go-To Guide to…
Gini Dietrich: Authors in Quarantine Getting Cocktails
Jul 1 • 40 min
Author Gini Dietrich returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, Spin Sucks: Communication and Reputation Management in the…
Rebecca Geier: Authors in Quarantine Getting Cocktails
Jun 30 • 44 min
Author Rebecca Geier returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, Smart Marketing for Engineers: An Inbound Marketing Guide to…
Mathew Sweezey: Authors in Quarantine Getting Cocktails
Jun 29 • 49 min
Author Mathew Sweezey returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Context Marketing Revolution: How to Motivate Buyers in…
285 How to Sell In Place by Tom Searcy
Jun 26 • 61 min
“How to Sell In Place: Closing Deals in the New Normal” by Tom Searcy and Carajane Moore Could you close $1,000,000 - $10,000,000 business-to-business sales if you were not allowed to visit your customer face-to-face? Business changes were already…
Shama Hyder: Authors in Quarantine Getting Cocktails
Jun 25 • 38 min
Author Shama Hyder returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, Momentum: How to Propel Your Marketing and Transform Your Brand…
Joel Comm: Authors in Quarantine Getting Cocktails
Jun 24 • 44 min
Author Joel Comm returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can…
William Ammerman: Authors in Quarantine Getting Cocktails
Jun 23 • 43 min
Author William Ammerman returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Invisible Brand: Marketing in the Age of Automation,…
Steve Woodruff: Authors in Quarantine Getting Cocktails
Jun 22 • 42 min
Author Steve Woodruff returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Clarity Wins: Get Heard. Get Referred, communication expert…
284 The New Rules of Marketing & PR (7th Ed) by David Meerman Scott
Jun 19 • 54 min
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th Edition) by David Meerman Scott The seventh edition of the pioneering guide to generating…
Will Leach: Authors in Quarantine Getting Cocktails
Jun 18 • 43 min
Author Will Leach returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Marketing to Mindstates: The Practical Guide to Applying Behavior…
Tom Martin: Authors in Quarantine Getting Cocktails
Jun 17 • 50 min
Author Tom Martin returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Invisible Sale: How To Build a Digitally Powered Marketing…
Tracy Eiler: Authors in Quarantine Getting Cocktails
Jun 16 • 44 min
Author Tracy Eiler returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, Aligned to Achieve: How to Unite Your Sales and Marketing Teams…
Bryan Kramer: Authors in Quarantine Getting Cocktails
Jun 15 • 46 min
Author Bryan Kramer returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Shareology: How Sharing is Powering the Human Economy,…
283 Stories That Stick by Kindra Hall
Jun 12 • 56 min
“Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business” by Kindra Hall The moment you take control of your stories, you take control of your business and your life. You keep hearing how…
Louis Gudema: Authors in Quarantine Getting Cocktails
Jun 11 • 46 min
Author Louis Gudema returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Bullseye Marketing: How to Grow Your Business Faster, marketing…
Allan Dib: Authors in Quarantine Getting Cocktails
Jun 10 • 36 min
Author Allan Dib returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The 1-Page Marketing Plan: Get New Customers, Make More Money, And…
Matt Britton: Authors in Quarantine Getting Cocktails
Jun 9 • 35 min
Author Matt Britton returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, YouthNation: Building Remarkable Brands in a Youth-Driven…
Paul Cherry: Authors in Quarantine Getting Cocktails
Jun 8 • 45 min
Author Paul Cherry returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Questions that Sell: The Powerful Process for Discovering What…
282 The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava
Jun 5 • 62 min
“The Non-Obvious Guide to Virtual Meetings and Remote Work” by Rohit Bhargava Why do virtual meetings usually suck and how can you make yours better? What are the five secrets to delivering a compelling virtual presentation? How can you collaborate…
Andy Crestodina: Authors in Quarantine Getting Cocktails
Jun 4 • 41 min
Author Andy Crestodina returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Content Chemistry: An Illustrated Handbook for Content…
Nicholas Webb: Authors in Quarantine Getting Cocktails
Jun 3 • 45 min
Author Nicholas Webb returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, The Innovation Mandate: The Growth Secrets of the Best…
Mike Weinberg: Authors in Quarantine Getting Cocktails
Jun 2 • 43 min
Author Mike Weinberg returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Sales Truth: Debunk the Myths. Apply Powerful Principles. Win…
Mark Hunter: Authors in Quarantine Getting Cocktails
Jun 1 • 51 min
Author Mark Hunter returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, A Mind for Sales: Daily Habits and Practical Strategies for…
Nir Eyal: Authors in Quarantine Getting Cocktails
May 30 • 51 min
Author Nir Eyal returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, Indistractable: How to Control Your Attention and Choose Your Life,…
281 Can You Hear Me? by Nick Morgan
May 29 • 56 min
“Can You Hear Me?: How to Connect with People in a Virtual World” by Nick Morgan Communicating virtually is cool, useful, and now even more ubiquitous and necessary than ever. But we’re often reminded that the quality of human connection we experience…
Lee Odden: Authors in Quarantine Getting Cocktails
May 28 • 36 min
Author Lee Odden returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Optimize: How to Attract and Engage More Customers by Integrating…
Ethan Beute & Stephen Pacinelli: Authors in Quarantine Getting Cocktails
May 27 • 44 min
Authors Ethan Beute & Stephen Pacinelli return to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Ethan Beute and Stephen Pacinelli, co-authors of “Rehumanize Your Business: How Personal Videos…
Tiffani Bova: Authors in Quarantine Getting Cocktails
May 26 • 53 min
Author Tiffani Bova returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, “Growth IQ: Get Smarter About the Choices that Will Make or…
Joe Pulizzi: Authors in Quarantine Getting Cocktails (#2)
May 25 • 38 min
Author Joe Pulizzi returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails” (for the 2nd time)! Recently on Authors in Quarantine Getting Cocktails, content marketing visionary Joe Pulizzi returns to…
Ian Altman: Authors in Quarantine Getting Cocktails
May 24 • 46 min
Author Ian Altman returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Same Side Selling: How Integrity and Collaboration Drive…
Mark Masters: Authors in Quarantine Getting Cocktails
May 23 • 39 min
Author Mark Masters returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “The Content Revolution: Telling a Better Story to…
280 Inked by Jeb Blount
May 22 • 44 min
“Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics That Unlock YES and Seal The Deal” by Jeb Blount Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals…
Michael Brenner: Authors in Quarantine Getting Cocktails
May 21 • 47 min
Author Michael Brenner returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Mean People Suck: How Empathy Leads to Bigger Profits and a…
Jason Miller: Authors in Quarantine Getting Cocktails
May 20 • 43 min
Author Jason Miller returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Welcome to the Funnel: Proven Tactics to Turn Your Social…
Joseph Jaffe: Authors in Quarantine Getting Cocktails
May 19 • 63 min
Author Joseph Jaffe returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Z.E.R.O.: Zero Paid Media as the New Marketing Model,” one of…
Martin Lindstrom: Authors in Quarantine Getting Cocktails
May 18 • 44 min
Author Martin Lindstrom returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “Small Data: The Tiny Clues That Uncover Huge Trends,”…
Pamela Wilson: Authors in Quarantine Getting Cocktails
May 17 • 37 min
Author Pamela Wilson returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, “Master Content Strategy: How To Maximize Your Reach and Boost…
Robbie Kellman Baxter: Authors in Quarantine Getting Cocktails
May 16 • 45 min
Author Robbie Kellman Baxter returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss her book, “The Forever Transaction: How to Build a Subscription…
279 The Content Fuel Framework by Melanie Deziel
May 15 • 51 min
“The Content Fuel Framework: How to Generate Unlimited Story Ideas” In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple…
Jill Soley: Authors in Quarantine Getting Cocktails
May 14 • 42 min
Author Jill Soley returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss the book she co-authored with Todd Wilms, “Beyond Product: How Exceptional…
Todd Caponi: Authors in Quarantine Getting Cocktails
May 13 • 62 min
Author Todd Caponi returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss his book, “The Transparency Sale: How Unexpected Honesty and Understanding…
Deb Calvert: Authors in Quarantine Getting Cocktails
May 12 • 38 min
Author Deb Calvert returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on The Marketing Book Podcast to discuss the book she co-authored with James Kouzes and Barry Posner, “Stop Selling…
Jay Acunzo: Authors in Quarantine Getting Cocktails
May 11 • 45 min
Author Jay Acunzo returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on to discuss his book, , marketing visionary, keynote speaker and bestselling author Jay Acunzo joins the…
Andrew Davis: Authors in Quarantine Getting Cocktails
May 10 • 54 min
Author Andrew Davis returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on to discuss his book, , marketing visionary, international keynote speaker and bestselling author Andrew…
Robin Dreeke: Authors in Quarantine Getting Cocktails
May 9 • 47 min
Author Robin Dreeke returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on to discuss his book, , sales visionary, keynote speaker and bestselling author James Muir joins the…
278 A Mind for Sales by Mark Hunter
May 8 • 59 min
A Mind for Sales: Daily Habits and Practical Strategies for Sales Success https://www.salesartillery.com/marketing-book-podcast/mind-for-sales-mark-hunter For salespeople tired of feeling stressed out, burned out, and bummed out that their customers…
James Muir: Authors in Quarantine Getting Cocktails
May 7 • 32 min
Author James Muir returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on to discuss his book, , sales visionary, keynote speaker and bestselling author James Muir joins the…
Tara-Nicholle Nelson: Authors in Quarantine Getting Cocktails
May 6 • 50 min
Author Tara-Nicholle Nelson returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Previously on to discuss her book, , marketing and transformation visionary, keynote speaker and bestselling…
Rohit Bhargava: Authors in Quarantine Getting Cocktails
May 5 • 43 min
Author Rohit Bhargava returns to The Marketing Book Podcast for a special episode of “Authors in Quarantine Getting Cocktails.” Last on to discuss his book, , innovation and marketing expert, bestselling author and international keynote speaker…
Adele Revella: Authors in Quarantine Getting Cocktails
May 4 • 35 min
Last on to discuss her book, , marketing, sales and consumer behavior expert and bestselling author Adele Revella joins the (hopefully) limited time series, to talk about being quarantined on an island in the Pacific northwest with her husband,…
David C. Baker: Authors in Quarantine Getting Cocktails
May 3 • 40 min
Last on to discuss his book, , expertise visionary, international keynote speaker and bestselling author David C. Baker joins the (hopefully) limited time series, to talk about being quarantined on his farm in east Tennessee, the impact of the…
Allen Gannett: Authors in Quarantine Getting Cocktails
May 2 • 46 min
Recently on to discuss his book, , creativity expert, entrepreneur, keynote speaker and bestselling author Allen Gannett joins the (hopefully) limited time series, to talk about being quarantined in Washington, DC, moving to New York City, his…
277 The Forever Transaction by Robbie Kellman Baxter
May 1 • 62 min
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave https://www.salesartillery.com/marketing-book-podcast/forever-transaction-robbie-baxter Develop and cultivate the kind of robust,…
Mark Schaefer: Authors in Quarantine Getting Cocktails
Apr 30 • 51 min
Recently on to discuss his book, , marketing visionary, international keynote speaker and bestselling author Mark Schaefer joins the (hopefully) limited time series, to talk about catching the Coronavirus from his wife, sheltering in place at the…
Carla Johnson: Authors in Quarantine Getting Cocktails
Apr 29 • 43 min
Originally featured on the co-author of , marketing innovator, author and international keynote speaker, Carla Johnson, joins the (hopefully) limited time series, to talk about being quarantined in Denver, Colorado, living with her family in…
Anne Janzer: Authors in Quarantine Getting Cocktails
Apr 28 • 37 min
Originally on to discuss her book, , subscription marketing expert and non-fiction writing muse, Anne Janzer joins the (hopefully) limited time series, to talk about being quarantined in her new home in San Luis Obispo, California to talk about…
Joe Calloway: Authors in Quarantine Getting Cocktails
Apr 27 • 36 min
Most recently on to discuss his book, , leadership, strategy and marketing visionary, international keynote speaker and bestselling author Joe Calloway joins the (hopefully) limited time series, to talk about being quarantined in Nashville,…
Joey Coleman: Authors in Quarantine Getting Cocktails
Apr 26 • 85 min
Most recently on to discuss his book, , customer experience visionary, international keynote speaker and bestselling author Joey Coleman joins the (hopefully) limited time series, to talk about being quarantined in Boulder, Colorado, what some…
Engelina Jaspers: Authors in Quarantine Getting Cocktails
Apr 25 • 42 min
Most recently on to discuss her book, , veteran marketer and bestselling author Engelina Jaspers joins the (hopefully) limited time series, to talk about being quarantined in Los Gatos, California, the traits that successful marketers have always…
276 Restoring the Soul of Business by Rishad Tobbacowala
Apr 24 • 62 min
“Restoring the Soul of Business: Staying Human in the Age of Data” by Rishad Tobbacowala The hidden key to successful transformation in any organization lies between human intuition and data-driven insights. Named by Time as a top five…
Anthony Iannarino: Authors in Quarantine Getting Cocktails
Apr 23 • 41 min
Most recently on to discuss his book, , sales strategist, keynote speaker and bestselling author Anthony Iannarino joins the (hopefully) limited time series, to talk about being quarantined in Columbus, Ohio, his former life as as a lead singer…
Robert Rose: Authors in Quarantine Getting Cocktails
Apr 22 • 33 min
Most recently on to discuss his book, , content marketing strategist, keynote speaker and bestselling author Robert Rose joins the (hopefully) limited time series, to talk about being quarantined in southern California, the challenges and…
Jay Baer: Authors in Quarantine Getting Cocktails
Apr 21 • 32 min
Most recently on to discuss his book, , digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, to talk about being quarantined in Bloomington,…
Marcus Sheridan: Authors in Quarantine Getting Cocktails
Apr 20 • 36 min
Most recently on to discuss his book, , marketing and sales visionary, keynote speaker and bestselling author Marcus Sheridan joins the (hopefully) limited time series, to talk about being quarantined in rural Virginia, the rise of virtual…
Jeanne Bliss: Authors in Quarantine Getting Cocktails
Apr 19 • 45 min
Most recently on to discuss her book, , customer experience pioneer, keynote speaker and bestselling author Jeanne Bliss joins the (hopefully) limited time series, to talk about being quarantined in Seattle, Washington, the powerful…
Rand Fishkin: Authors in Quarantine Getting Cocktails
Apr 18 • 46 min
Most recently on to discuss his book, , serial tech entrepreneur, search engine optimization pioneer, keynote speaker and bestselling author Rand Fishkin joins the (hopefully) limited time series, to talk about being quarantined in Seattle,…
275 Owning Game-Changing Subcategories by David Aaker
Apr 17 • 51 min
“Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age” by David Aaker https://www.salesartillery.com/marketing-book-podcast/owning-game-changing-subcategories-david-aaker Owning Game-Changing Subcategories is about creating…
Mitch Joel: Authors in Quarantine Getting Cocktails
Apr 16 • 43 min
Most recently on to discuss his book, , marketing and technology visionary, keynote speaker and bestselling author Mitch Joel joins the (hopefully) limited time series, to talk about being quarantined in Montreal with his wife and three small…
Alexandra Watkins: Authors in Quarantine Getting Cocktails
Apr 15 • 40 min
Most recently on to discuss the 2nd edition of her book, , naming expert, keynote speaker and bestselling author Alexandra Watkins joins the (hopefully) limited time series, to talk about being quarantined in her San Diego pool house, her…
Stu Heinecke: Authors in Quarantine Getting Cocktails
Apr 14 • 31 min
Most recently on to discuss his book, , international keynote speaker and bestselling author Stu Heinecke joins the (hopefully) limited time series, to talk about being quarantined on an island in the pristine Pacific Northwest, and his first…
Paul Smith: Authors in Quarantine Getting Cocktails
Apr 13 • 38 min
Most recently on to discuss his book, , international keynote speaker and bestselling author Paul Smith joins the (hopefully) limited time series, to talk about being quarantined in Cincinnati, Ohio with his family, his most…
Bob Hoffman: Authors in Quarantine Getting Cocktails
Apr 12 • 31 min
Bob Hoffman: Authors in Quarantine Getting Cocktails (Ahopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) !
Joe Pulizzi: Authors in Quarantine Getting Cocktails
Apr 11 • 44 min
(A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) ! https://www.salesartillery.com/authors-quarantine-cocktails/joe-pulizzi
274 Sizing People Up by Robin Dreeke
Apr 10 • 63 min
Sizing People Up: A Veteran FBI Agent’s User Manual for Behavior Prediction by Robin Dreeke https://www.salesartillery.com/marketing-book-podcast/sizing-people-up-robin-dreeke A former FBI agent shares his simple but powerful toolkit for assessing…
Phillip Stutts: Authors in Quarantine Getting Cocktails
Apr 9 • 44 min
Phillip Stutts: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) Click here for show notes! …
David Meerman Scott: Authors in Quarantine Getting Cocktails
Apr 8 • 34 min
David Meerman Scott: Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) ! …
Scott McKain - Authors in Quarantine Getting Cocktails
Apr 7 • 47 min
Scott McKain - Authors in Quarantine Getting Cocktails (A hopefully short-lived series that will be airing in addition to the weekly Marketing Book Podcast interviews) !
273 Context Marketing Revolution by Matthew Sweezey
Apr 3 • 55 min
“Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media” by Matthew Sweezey https://www.salesartillery.com/marketing-book-podcast/context-marketing-revolution-matthew-sweezey In a world of limitless media noise, how…
272 Think. Do. Say. by Ron Tite
Mar 27 • 57 min
Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World by Ron Tite https://www.salesartillery.com/marketing-book-podcast/think-do-say-ron-tite Cut the jargon. Build a purpose. Get real. People today are inundated with non-stop…
271 Create Togetherness by Jeff Davis
Mar 20 • 68 min
Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers’ Expectations and Increase Revenue by Jeff Davis A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the…
270 The Iconist by Jamie Mustard
Mar 13 • 68 min
“The Iconist: The Art and Science of Standing Out” by Jamie Mustard https://www.salesartillery.com/marketing-book-podcast/iconist-jamie-mustard Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against…
269 The Catalyst by Jonah Berger
Mar 6 • 42 min
The Catalyst: How to Change Anyone’s Mind By Jonah Berger Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits…
268 Content-Based Networking by James Carbary
Feb 28 • 58 min
Content-Based Networking: How to Instantly Connect with Anyone You Want to Know by James Carbary https://www.salesartillery.com/marketing-book-podcast/content-based-networking-james-carbary There’s a reason everyone says “it’s not what…
267 Same Side Selling by Ian Altman
Feb 21 • 69 min
Same Side Sellin: How Integrity and Collaboration Drive Extraordinary Results for Sellers and Buyers by Ian Altman & Jack Quarles Are you tired of playing games with your customers? The most widely used metaphors in sales are those related to…
266 The Seventh Level by Amanda Slavin
Feb 14 • 67 min
The Seventh Level: Transform Your Business Through Meaningful Engagement With Your Customers And Employees by Amanda Slavin While instant communication is now easier than ever, people’s attention is spread thin, the time has never been more…
265 Sales Truth by Mike Weinberg
Feb 7 • 73 min
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. by Mike Weinberg A blunt wake-up call to salespeople and sales leaders that debunks the myths of the latest miracle solutions and refocuses your…
264 Performance Partnerships by Robert Glazer
Jan 31 • 51 min
Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing by Robert Glazer The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing…
263 Alchemy by Rory Sutherland
Jan 24 • 73 min
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of…
262 The Will to Die by Joe Pulizzi
Jan 17 • 55 min
The Will to Die: A Novel of Suspense by Joe Pulizzi Mysterious deaths, countless lies, and a shocking conspiracy. The Will to Die is everything fans are looking for…and more. “A thoroughly modern thriller that sucks you in and holds you…
261 Fanocracy by David Meerman Scott
Jan 10 • 73 min
Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott and Reiko Scott From the bestselling author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How…
260 Non-Obvious Megatrends by Rohit Bhargava
Jan 3 • 59 min
Non-Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava Click here for show notes! ALL NEW 10th EDITION OF THE WSJ BESTSELLER! FEATURING 10 BOLD NEW TREND PREDICTIONS WINNER OF 9 INTERNATIONAL BOOK AWARDS …
259 Social Media Success for Every Brand by Claire Diaz-Ortiz
Dec 27, 2019 • 56 min
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits by Claire Diaz-Ortiz Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald…
258 They Ask You Answer (2nd Edition) by Marcus Sheridan
Dec 20, 2019 • 71 min
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Revised & Updated 2nd Edition by Marcus Sheridan The revolutionary guide that challenged businesses around the world to stop…
257 The 3-Minute Rule by Brant Pinvidic
Dec 13, 2019 • 65 min
The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation by Brant Pinvidic Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow…
256 LESSONS by Mark Schaefer
Dec 6, 2019 • 61 min
LESSONS: Essays to Help You Embrace the Chaos by Mark Schaefer This collection of essays from futurist and thought leader Mark Schaefer explores the intersection of technology, business, and the human condition. Through 32 very honest, provocative,…
255 The 10 Stories Great Leaders Tell by Paul Smith
Nov 29, 2019 • 59 min
The 10 Stories Great Leaders Tell by Paul Smith NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that…
254 Beyond Product by Jill Soley
Nov 22, 2019 • 66 min
Beyond Product by Jill Soley and Todd Wilms Most startups fail, even the ones with great products. 

It’s the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools…
253 The Self Reliant Entrepreneur by John Jantsch
Nov 15, 2019 • 51 min
The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business by John Jantsch A guide for creating a deeper relationship with the entrepreneurial journey The Self-Reliant Entrepreneur offers overworked and…
252 Loserthink by Scott Adams
Nov 8, 2019 • 65 min
Loserthink: How Untrained Brains Are Ruining America by Scott Adams www.salesartillery.com/marketing-book-podcast/loserthink-scott-adams From the creator of Dilbert and author of Win Bigly, a guide to spotting and avoiding loserthink:…
251 3 Big Ideas from 250 Books For Every Marketer
Nov 1, 2019 • 42 min
3 Big Ideas from 250 Books For Every Marketer https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer In celebration of the first 250 episodes of The Marketing Book Podcast, for this week’s episode, I am presenting…
250 Mean People Suck by Michael Brenner
Oct 25, 2019 • 63 min
Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a…
249 Get the Meeting! by Stu Heinecke
Oct 18, 2019 • 74 min
Get the Meeting!: An Illustrative Contact Marketing Playbook by Stu Heinecke What’s the one critical networking skill that can make or break your career? Your ability to Get the Meeting! Hall-of-Fame-nominated marketer and Wall…
248 StrategyMan vs the Anti-Strategy Squad by Rich Horwath
Oct 11, 2019 • 64 min
StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS From the New York Times bestselling author on strategy All over the world,…
247 Hello, My Name is Awesome by Alexandra Watkins
Oct 4, 2019 • 57 min
Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like…
246 The Invisible Brand by William Ammerman
Sep 27, 2019 • 66 min
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing…
245 Marketing to the Entitled Consumer by Dave Frankland
Sep 20, 2019 • 62 min
Marketing to the Entitled Consumer by Dave Frankland TODAY’S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM. Marketers face a paradox. Consumers expect your brand to know everything about them-who they are, what they want, and why-and to…
244 Indistractable by Nir Eyal
Sep 13, 2019 • 56 min
Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a…
243 The Innovation Mandate by Nicholas Webb
Sep 6, 2019 • 65 min
The Innovation Mandate: The Growth Secrets of the Best Organizations in the World by Nicholas Webb In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a…
242 The Science of Customer Connections by Jim Karrh
Aug 30, 2019 • 59 min
The Science of Customer Connections: Manage Your Message to Grow Your Business by Jim Karrh https://www.salesartillery.com/marketing-book-podcast/science-customer-connections-jim-karrh Engaging, practical, and immediately useful for any business and…
241 Growth IQ by Tiffani Bova
Aug 23, 2019 • 64 min
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business by Tiffani Bova https://www.salesartillery.com/marketing-book-podcast/growth-iq-tiffani-bova A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive…
240 Flip the Script by Oren Klaff
Aug 16, 2019 • 65 min
Flip the Script: Getting People to Think Your Idea Is Their Idea by Oren Klaff https://www.salesartillery.com/marketing-book-podcast/flip-script-oren-klaff THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO…
239 Rehumanize Your Business by Ethan Beute
Aug 9, 2019 • 58 min
Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience by Ethan Beute and Stephen Pacinelli https://www.salesartillery.com/marketing-book-podcast/rehumanize-your-business-ethan-beute Accelerate sales and…
238 Nincompoopery by John Brandt
Aug 2, 2019 • 64 min
Nincompoopery: Why Your Customers Hate You—and How to Fix It by John Brandt Find and kill the corporate stupidity that drives customers crazy. CEO and award-winning business writer John R. Brandt offers concrete examples of how any…
237 FRICTION by Roger Dooley
Jul 26, 2019 • 61 min
FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage by Roger Dooley https://www.salesartillery.com/marketing-book-podcast/friction-roger-dooley In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping…
236 From Impossible to Inevitable 2nd Edition by Aaron Ross
Jul 19, 2019 • 65 min
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition by Aaron Ross and Jason Lemkin Break your revenue records with Silicon Valley’s “growth bible” “This book makes very clear how to…
235 Leadership in Focus by Vern Oakley
Jul 12, 2019 • 43 min
Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley If a message feels important enough for video, it’s likely because you want to move the audience to action potential investors to take a stake in your company, current employees to…
234 Fire Them Now by Phillip Stutts
Jul 5, 2019 • 62 min
Fire Them Now: The 7 Lies Digital Marketers Sell…And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and…
233 The Art and Skill of Sales Psychology by Brad McDonald
Jun 28, 2019 • 65 min
The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the…
232 F#ck Content Marketing by Randy Frisch
Jun 21, 2019 • 55 min
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch F#ck Content Marketing isn’t a book for content marketers. Instead, it’s for everyone in the organization who needs better context and…
231 Gap Selling by Keenan
Jun 14, 2019 • 40 min
Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan People don’t buy from people they like. No! Your buyer…
230 The Referral Engine by John Jantsch
Jun 7, 2019 • 59 min
The Referral Engine by John Jantsch The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing…
229 Why Customers Leave by David Avrin
May 31, 2019 • 72 min
Why Customers Leave (and How to Win Them Back) by David Avrin Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a…
228 Marketing to Mindstates by Will Leach
May 24, 2019 • 58 min
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in…
227 ICONIC by Scott McKain
May 17, 2019 • 76 min
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do…
226 The Transparency Sale by Todd Caponi
May 10, 2019 • 69 min
The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even…
225 Small Business Marketing by Rohit Bhargava
May 3, 2019 • 54 min
The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava Most business guidebooks treat you like a dummy or an idiot. Not this one. This is a short and easy-to-read guidebook filled with useful, no bullshit,…
224 SPEAR Selling by Jamie Shanks
Apr 26, 2019 • 53 min
SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks The ultimate Account-based Sales guide for the modern, digital seller. SPEAR Selling is the battle-tested process for both sales leaders…
223 Smash the Funnel by Mike Lieberman
Apr 19, 2019 • 64 min
Smash the Funnel: The Cyclonic Buyer Journey—A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Your Sales Funnel Has a Fatal Flaw The sales funnel was invented over a century ago. No wonder it’s not working…
222 The Customer Centricity Playbook by Peter Fader
Apr 12, 2019 • 50 min
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms How did global gaming company Electronic Arts go from being named “Worst Company in America” to clearing a billion…
221 Conversational Marketing by David Cancel
Apr 5, 2019 • 55 min
Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt Real-time conversations turn leads into customers Conversational Marketing is the…
220 Clarity Wins by Steve Woodruff
Mar 29, 2019 • 50 min
Clarity Wins: Get Heard. Get Referred by Steve Woodruff In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging…
219 Subscribed by Tien Tzuo
Mar 22, 2019 • 56 min
Subscribed: Why the Subscription Model Will Be Your Company’s Future - and What to Do About It by Tien Tzuo Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know…
218 Smarketing by Tim Hughes
Mar 15, 2019 • 51 min
Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing by Tim Hughes Since the earliest days of ‘modern’ marketing and sales, the departments that ran these key functions have been separate empires. They have different…
217 Making Websites Win by Dr. Karl Blanks and Ben Jesson
Mar 8, 2019 • 53 min
Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Dr. Karl Blanks and Ben Jesson Most websites lose. Almost all of them. Many never make a profit. Like chocolate teapots, they look…
216 Questions that Sell by Paul Cherry
Mar 1, 2019 • 53 min
Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants by Paul Cherry Ask the questions-and get the sale. As a salesperson your product knowledge is extensive, but that’s not enough. If you fail to ask the right…
215 Wise Guy by Guy Kawasaki
Feb 22, 2019 • 48 min
Wise Guy: Lessons From A Life by Guy Kawasaki Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part…
214 Break the Wheel by Jay Acunzo
Feb 15, 2019 • 60 min
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.” Instead, we should do what works best…
213 Marketing Rebellion by Mark Schaefer
Feb 8, 2019 • 51 min
Marketing Rebellion: The Most Human Company Wins by Mark Schaefer MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the…
212 Marketing Flexology by Engelina Jaspers
Feb 1, 2019 • 57 min
Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is a choice, but not a requirement. A…
211 Laughing @ Advertising by Bob Hoffman
Jan 25, 2019 • 49 min
Laughing @ Advertising by Bob Hoffman In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise cracks, cheap shots, and dirty…
210 Malcolm McDonald on Value Propositions by Malcolm McDonald
Jan 18, 2019 • 46 min
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald A value proposition is an innovation or feature that clarifies a company’s core purpose and identity. In the same way profit lies at the heart of…
209 Making Channel Sales Work by Marcus Cauchi
Jan 11, 2019 • 50 min
Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi Create a World-Class Third-Party Selling Program! A concise and structured approach to third-party sales management that blends many of the…
208 Non-Obvious 2019 by Rohit Bhargava
Jan 4, 2019 • 48 min
Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls…
207 The Persuasion Code by Christophe Morin
Dec 28, 2018 • 51 min
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience…
206 Video Marketing Strategy by Jon Mowat
Dec 21, 2018 • 52 min
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing…
205 Effective Sales Enablement by Pam Didner
Dec 14, 2018 • 44 min
Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and…
204 Sales Differentiation by Lee Salz
Dec 7, 2018 • 46 min
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz “If we don’t drop our price, we will lose the deal.” That’s the desperate cry from salespeople as they try to win deals in competitive…
203 10x Marketing Formula by Garrett Moon
Nov 30, 2018 • 53 min
10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results by Garrett Moon The dream of content marketing is that it’s going to be a magical funnel that drips money into your bank account. Its…
202 Master Content Strategy by Pamela Wilson
Nov 23, 2018 • 52 min
Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business…
201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know
Nov 16, 2018 • 40 min
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I made recently to the American…
200 This is Marketing by Seth Godin
Nov 9, 2018 • 48 min
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling…
199 Eat Their Lunch by Anthony Iannarino
Nov 2, 2018 • 49 min
Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales…
198 Digital Influence by Joel Backaler
Oct 26, 2018 • 52 min
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler
197 Pink Goldfish by Stan Phelps
Oct 19, 2018 • 47 min
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps
196 Writing to Be Understood by Anne Janzer
Oct 12, 2018 • 54 min
Writing to Be Understood: What Works and Why by Anne Janzer
195 Seven Stories Every Salesperson Must Tell by Mike Adams
Oct 5, 2018 • 56 min
Seven Stories Every Salesperson Must Tell by Mike Adams
194 Talk Triggers by Jay Baer
Sep 28, 2018 • 55 min
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer
193 Bullseye Marketing by Louis Gudema
Sep 21, 2018 • 50 min
Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema
192 The Convenience Revolution by Shep Hyken
Sep 14, 2018 • 51 min
“The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty” by Shep Hyken.
191 Roadmap to Revenue by Kristin Zhivago
Sep 7, 2018 • 49 min
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago
190 The 4A’s of Marketing by Jagdish Sheth
Aug 31, 2018 • 54 min
“The 4 A’s of Marketing: Creating Value for Customer, Company and Society” by Jagdish Sheth and Rajendra Sisodia
189 Uncopyable by Steve Miller
Aug 24, 2018 • 53 min
“Uncopyable: How To Create An Unfair Advantage Over Your Competition” by Steve Miller
188 The Go-Giver Influencer by Bob Burg
Aug 17, 2018 • 56 min
“The Go-Giver Influencer: A Little Story About a Most Persuasive Idea” by Bob Burg and John David Mann. !
187 Crisis Ready by Melissa Agnes
Aug 10, 2018 • 59 min
“Crisis Ready: Building an Invincible Brand in an Uncertain World” by Melissa Agnes. !
186 The 1-Page Marketing Plan by Allan Dib
Aug 3, 2018 • 50 min
“The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd” by Allan Dib.
185 Exactly How to Sell by Phil M. Jones
Jul 27, 2018 • 53 min
“Exactly How to Sell: The Sales Guide for Non-Sales Professionals” by Phil M. Jones.
184 Friend of a Friend by David Burkus
Jul 20, 2018 • 45 min
“Friend of a Friend …: Understanding the Hidden Networks That Can Transform Your Life and Your Career” by David Burkus.
183 Shift by Sean Doyle
Jul 13, 2018 • 50 min
Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle.
182 Objections by Jeb Blount
Jul 6, 2018 • 51 min
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. for show notes!
181 Do It! Marketing by David Newman
Jun 29, 2018 • 49 min
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman. for show notes!
180 Story Driven by Bernadette Jiwa
Jun 22, 2018 • 40 min
Story Driven: You Don’t Need To Compete When You Know Who You Are by Bernadette Jiwa. for show notes!
179 The Fun Formula by Joel Comm
Jun 15, 2018 • 43 min
The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work by Joel Comm for show notes!
178 The Creative Curve by Allen Gannett
Jun 8, 2018 • 46 min
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. for show notes!
177 Ideas, Influence, and Income by Tanya Hall
Jun 1, 2018 • 49 min
Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. for show notes!
176 Winning at Social Customer Care by Dan Gingiss
May 25, 2018 • 57 min
Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss for show notes!
175 Marketing Multiplied by Mike Moore
May 18, 2018 • 48 min
Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore.
174 Would You Do That to Your Mother? by Jeanne Bliss
May 11, 2018 • 48 min
Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers by Jeanne Bliss
173 Brand Now by Nick Westergaard
May 4, 2018 • 48 min
Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard
172 Lost and Founder by Rand Fishkin
Apr 27, 2018 • 51 min
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
171 Inbound Organization by Todd Hockenberry
Apr 20, 2018 • 52 min
Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles by Todd Hockenberry and Dan Tyre
170 Close Deals Faster by John Asher
Apr 13, 2018 • 49 min
Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher
169 Selling Boldly by Alex Goldfayn
Apr 6, 2018 • 52 min
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn
168 Superconsumers by Eddie Yoon
Mar 30, 2018 • 52 min
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon
167 Never Lose a Customer Again by Joey Coleman
Mar 23, 2018 • 67 min
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman
166 The Storytelling Edge by Joe Lazauskas
Mar 16, 2018 • 52 min
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow
165 Stop Selling and Start Leading by Deb Calvert
Mar 9, 2018 • 44 min
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes
164 Sandler Enterprise Selling by Dave Mattson
Mar 2, 2018 • 49 min
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan
163 Shift Ahead by Allen Adamson
Feb 23, 2018 • 39 min
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel
162 Do Good by Anne Bahr Thompson
Feb 16, 2018 • 37 min
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson
161 Iconic Advantage by Soon Yu
Feb 9, 2018 • 42 min
Iconic Advantage: Don’t Chase the New, Innovate the Old by Soon Yu
160 Creating Signature Stories by David Aaker
Feb 2, 2018 • 37 min
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker
159 Rise of the Revenue Marketer by Debbie Qaqish
Jan 26, 2018 • 44 min
Rise of the Revenue Marketer by Debbie Qaqish
158 80/20 Sales and Marketing by Perry Marshall
Jan 19, 2018 • 50 min
“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall
157 Brand Seduction by Daryl Weber
Jan 12, 2018 • 43 min
“Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” by Daryl Weber
156 Non-Obvious 2018 by Rohit Bhargava
Jan 5, 2018 • 40 min
“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava
155 Exactly What to Say by Phil M. Jones
Dec 29, 2017 • 46 min
“Exactly What to Say: The Magic Words for Influence and Impact” by Phil M. Jones
154 Giftology by John Ruhlin
Dec 22, 2017 • 45 min
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin
153 Psyched Up by Daniel McGinn
Dec 15, 2017 • 44 min
“Psyched Up: How the Science of Mental Preparation Can Help You Succeed” by Daniel McGinn
152 Selling Your Value Proposition by Cindy Barnes
Dec 8, 2017 • 45 min
“Selling Your Value Proposition: How to Transform Your Business into a Selling Organization” by Cindy Barnes, Helen Blake, and Tamara Howard
151 BadMen by Bob Hoffman
Dec 1, 2017 • 48 min
“BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” by Bob Hoffman
150 The Tao of Twitter by Mark Schaefer
Nov 24, 2017 • 45 min
“The Tao of Twitter: Changing Your Life and Business One Connection At A Time” by Mark Schaefer
149 The Perfect Close by James Muir
Nov 17, 2017 • 49 min
“The Perfect Close: The Secret To Closing Sales” by James Muir
148 The Business of Expertise by David C. Baker
Nov 10, 2017 • 42 min
“The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth” by David C. Baker
147 Smart Marketing for Engineers by Rebecca Geier
Nov 3, 2017 • 49 min
“Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences” by Rebecca Geier
146 UnBranding by Alison Stratten
Oct 27, 2017 • 45 min
“UnBranding: 100 Branding Lessons for the Age of Disruption” by Alison Stratten and Scott Scratten
145 Your Ad Ignored Here by Tom Fishburne
Oct 20, 2017 • 44 min
“Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings” by Tom Fishburne
144 Entrepreneurial You by Dorie Clark
Oct 13, 2017 • 45 min
“Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” by Dorie Clark
143 The New Way to Market for Manufacturing by Bruce McDuffee
Oct 6, 2017 • 44 min
“The New Way to Market for Manufacturing: Innovation That Grows Your Business” by Bruce McDuffee
142 Artificial Intelligence for Marketing by Jim Sterne
Sep 29, 2017 • 41 min
“Artificial Intelligence for Marketing: Practical Applications” by Jim Sterne
141 My Adventures in Marketing by Philip Kotler
Sep 22, 2017 • 41 min
“My Adventures in Marketing: The Autobiography of Philip Kotler” by Philip Kotler
140 The Sales Survival Handbook by Ken Kupchik
Sep 15, 2017 • 44 min
“The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction—The Real Truth About Life in Sales” by Ken Kupchik
139 Killing Marketing by Joe Pulizzi
Sep 8, 2017 • 52 min
“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit” by Joe Pulizzi and Robert Rose
138 The 4 Billion Dollar Tweet by Ryan Holmes
Sep 1, 2017 • 34 min
“The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines” by Ryan Holmes
137 Be Like Amazon by Bryan Eisenberg
Aug 25, 2017 • 44 min
“Be Like Amazon: Even a Lemonade Stand Can Do It” by Bryan and Jeffrey Eisenberg with Roy H. Williams
136 The New Rules of Marketing and PR by David Meerman Scott
Aug 18, 2017 • 34 min
“The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott
135 The Lost Art of Closing by Anthony Iannarino
Aug 11, 2017 • 49 min
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino
134 The Analytical Marketer by Adele Sweetwood
Aug 4, 2017 • 44 min
“The Analytical Marketer: How to Transform Your Marketing Organization” by Adele Sweetwood
133 Stop Boring Me! by Kathy Klotz-Guest
Jul 28, 2017 • 46 min
“Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” by Kathy Klotz-Guest
132 Perennial Seller by Ryan Holiday
Jul 21, 2017 • 39 min
“Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday
131 The Ultimate Start-Up Guide by Tom Hogan
Jul 14, 2017 • 40 min
“The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors” by Tom Hogan and Carol Broadbent
130 Email Marketing Rules by Chad S. White
Jul 7, 2017 • 45 min
“Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” by Chad S. White
129 Content - The Atomic Particle of Marketing by Rebecca Lieb
Jun 30, 2017 • 43 min
“Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy” by Rebecca Lieb
128 Powering Content by Laura Busche
Jun 23, 2017 • 46 min
“Powering Content: Building a Nonstop Content Marketing Machine” by Laura Busche
127 The End of Advertising by Andrew Essex
Jun 16, 2017 • 37 min
“The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” by Andrew Essex
126 Hunch by Bernadette Jiwa
Jun 9, 2017 • 41 min
“Hunch: Turn Your Everyday Insights Into The Next Big Thing” by Bernadette Jiwa
125 The Customer Loyalty Loop by Noah Fleming
Jun 2, 2017 • 45 min
“The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions” by Noah Fleming
124 Value-ology by Simon Kelly
May 26, 2017 • 43 min
“Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions” by Simon Kelly, Paul Johnston, and Stacey Danheiser
123 Future Marketing by Jon Wuebben
May 19, 2017 • 43 min
“Future Marketing: Winning in the Prosumer Age” by Jon Wuebben
122 The Road to Recognition by Barry Feldman
May 12, 2017 • 45 min
“The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media” by Barry Feldman and Seth Price
121 Hacking Growth by Sean Ellis
May 5, 2017 • 46 min
“Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” by John Hall and Morgan Brown
120 Top of Mind by John Hall
Apr 28, 2017 • 42 min
“Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” by John Hall
119 The Transformational Consumer by Tara-Nicholle Nelson
Apr 21, 2017 • 47 min
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson
118 Full Funnel Marketing by Matt Heinz
Apr 14, 2017 • 38 min
“Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing’s Influence on Pipeline Growth and Closed Deals” by Matt Heinz !
117 A Practitioner’s Guide to Account-Based Marketing
Apr 7, 2017 • 41 min
“Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts” by Bev Burgess and Dave Munn
116 100 Tricks To Appear Smart In Meetings by Sarah Cooper
Mar 31, 2017 • 39 min
“100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying” by Sarah Cooper
115 Sales EQ by Jeb Blount
Mar 24, 2017 • 53 min
“Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal” by Jeb Blount
114 Predictable Prospecting by Marylou Tyler
Mar 17, 2017 • 41 min
“Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline” by Marylou Tyler and Jeremey Donovan
113 KNOWN by Mark Schaefer
Mar 10, 2017 • 43 min
“KNOWN: The handbook for building and unleashing your personal brand in the digital age” by Mark Schaefer
112 Ask More by Frank Sesno
Mar 3, 2017 • 43 min
“Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change” by Frank Sesno
111 Social Selling Mastery by Jamie Shanks
Feb 24, 2017 • 46 min
“Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer” by Jamie Shanks
110 12 Powers of a Marketing Leader by Thomas Barta
Feb 17, 2017 • 39 min
“The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value” by Thomas Barta and Patrick Barwise
109 Launching to Leading by Ken Rutsky
Feb 10, 2017 • 37 min
“Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements” by Ken Rutsky
108 Dealstorming by Tim Sanders
Feb 3, 2017 • 48 min
“Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” by Tim Sanders
107 Master Content Marketing by Pamela Wilson
Jan 27, 2017 • 49 min
“Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson
106 They Ask You Answer by Marcus Sheridan
Jan 20, 2017 • 48 min
“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” by Marcus Sheridan
105 Impossible To Ignore by Carmen Simon
Jan 13, 2017 • 46 min
“Impossible To Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon
104 Non-Obvious 2017 by Rohit Bhargava
Jan 6, 2017 • 49 min
“Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava
103 Momentum by Shama Hyder
Dec 30, 2016 • 43 min
“Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age” by Shama Hyder
102 Does it Work? by Jason Burby
Dec 23, 2016 • 46 min
“Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing” by Shane Atchison and Jason Burby
101 UnMarketing by Scott Stratten
Dec 16, 2016 • 53 min
“UnMarketing: Everything Has Changed and Nothing is Different” by Scott and Alison Stratten
100 Marketing 4.0 by Philip Kotler
Dec 9, 2016 • 37 min
“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
099 More Sales, Less Time by Jill Konrath
Dec 2, 2016 • 44 min
“More Sales, Less Time: Surprisingly Simple Strategies for Today’s Crazy-Busy Sellers” by Jill Konrath
098 Malcolm McDonald on Marketing Planning
Nov 25, 2016 • 45 min
“Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald
097 The Science of Selling by David Hoffeld
Nov 18, 2016 • 51 min
“The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal” by David Hoffeld
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
Nov 11, 2016 • 47 min
“No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” by Dan S. Kennedy and Kim Walsh-Phillips
095 The Brain Audit by Sean D’Souza
Nov 4, 2016 • 44 min
“The Brain Audit: Why Customers Buy (and Why They Don’t)” by Sean D’Souza
094 Getting Better with Age by Peter Hubbell
Oct 28, 2016 • 41 min
“Getting Better with Age: Improving Marketing in the Age of Aging” by Peter Hubbell
093 Aligned to Achieve by Tracy Eiler
Oct 21, 2016 • 46 min
“Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth” by Tracy Eiler and Andrea Austin
092 What Customers Crave by Nicholas Webb
Oct 14, 2016 • 55 min
“What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint” by Nicholas Webb
091 The Only Sales Guide You’ll Ever Need by Anhtony Iannarino
Oct 7, 2016 • 49 min
“The Only Sales Guide You’ll Ever Need” by Anthony Iannarino
090 Pre-Suasion by Robert Cialdini
Sep 30, 2016 • 45 min
“Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini
089 High-Profit Prospecting by Mark Hunter
Sep 23, 2016 • 49 min
“High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results” by Mark Hunter
088 SEO for Growth by John Jantsch
Sep 16, 2016 • 51 min
“SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs” by John Jantsch and Phil Singleton
087 Sell with a Story by Paul Smith
Sep 9, 2016 • 41 min
“Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith
086 Chief Marketing Officers at Work by Josh Steimle
Sep 2, 2016 • 43 min
“Chief Marketing Officers at Work” by Josh Steimle
085 Content Chemistry by Andy Crestodina
Aug 26, 2016 • 46 min
“Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina
084 Duct Tape Selling by John Jantsch
Aug 19, 2016 • 41 min
“Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar” by John Jantsch
083 Disruptive Marketing by Geoffrey Colon
Aug 12, 2016 • 53 min
“Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon
082 How to Get a Meeting with Anyone by Stu Heinecke
Aug 5, 2016 • 41 min
“How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke
081 Chief Customer Officer by Jeanne Bliss
Jul 29, 2016 • 43 min
“Chief Customer Officer : Getting Past Lip Service to Passionate Action” by Jeanne Bliss
080 The Business of Choice by Matthew Willcox
Jul 22, 2016 • 56 min
“The Business of Choice: Marketing to Consumers’ Instincts” by Matthew Willcox
079 The Sales Development Playbook by Trish Bertuzzi
Jul 15, 2016 • 37 min
“The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish Bertuzzi
078 Marketing for Tomorrow, Not Yesterday by Zain Raj
Jul 8, 2016 • 51 min
“Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy” by Zain Raj
077 Three Feet from Seven Figures by David Spark
Jul 1, 2016 • 37 min
“Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” by David Spark
076 Invisible Influence by Jonah Berger
Jun 24, 2016 • 24 min
“Invisible Influence: The Hidden Forces that Shape Behavior” by Jonah Berger
075 Ego Is the Enemy by Ryan Holiday
Jun 17, 2016 • 45 min
“Ego Is the Enemy” by Ryan Holiday
074 Predictive Analytics by Eric Siegel
Jun 10, 2016 • 40 min
“Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” by Eric Siegel
073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman
Jun 3, 2016 • 50 min
“Marketers Are From Mars, Consumers Are From New Jersey” by Bob Hoffman
072 Traction by Gabriel Weinberg
May 27, 2016 • 38 min
“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares
071 Fanatical Prospecting by Jeb Blount
May 20, 2016 • 48 min
“Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling” by Jeb Blount
070 PeopleShock by Tema Frank
May 13, 2016 • 49 min
“PeopleShock: The Path to Profits When Customers Rule” by TemaFrank
069 Get Scrappy by Nick Westergaard
May 6, 2016 • 46 min
“Get Scrappy: Smarter Digital Marketing for Businesses Big and Small” by Nick Westergaard
068 Managing Online Reputation by Charlie Pownall
Apr 29, 2016 • 47 min
“Managing Online Reputation: How to Protect Your Company on Social Media” by Charlie Pownall
067 From Impossible To Inevitable by Aaron Ross
Apr 22, 2016 • 36 min
“From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue” by Aaron Ross and Jason Lemkin
066 The Agile Marketer by Roland Smart
Apr 15, 2016 • 48 min
“The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” by Roland Smart
065 Driving Demand by Carlos Hidalgo
Apr 8, 2016 • 34 min
“Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer” by Carlos Hidalgo
064 New Sales. Simplified. by Mike Weinberg
Apr 1, 2016 • 39 min
“New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development” by Mike Weinberg
063 Hacking Marketing by Scott Brinker
Mar 25, 2016 • 44 min
“Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative” by Scott Brinker
062 Magnetic by Joe Calloway
Mar 18, 2016 • 35 min
“Magnetic: The Art of Attracting Business” by Joe Calloway
061 The Conversion Code by Chris Smith
Mar 11, 2016 • 39 min
“The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales” by Chris Smith
060 Hug Your Haters by Jay Baer
Mar 4, 2016 • 46 min
“Hug Your Haters: How to Embrace Complaints and Keep Your Customers” by Jay Baer
059 Small Data by Martin Lindstrom
Feb 26, 2016 • 35 min
“Small Data: The Tiny Clues That Uncover Huge Trends” by Martin Lindstrom and Chip Heath
058 UnSelling by Scott Stratten
Feb 19, 2016 • 37 min
“UnSelling: The New Customer Experience” by Scott Stratten and Alison Kramer
057 The Content Promotion Manifesto by Chad Pollitt
Feb 12, 2016 • 37 min
“The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing” by Chad Pollitt
056 Town Inc. by Andrew Davis
Feb 5, 2016 • 34 min
“Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.” by Andrew Davis
055 Zero Paid Media as the New Marketing Model by Joseph Jaffe
Jan 29, 2016 • 34 min
“Z.E.R.O.: Zero Paid Media as the New Marketing Model” by Joseph Jaffe and Maarten Albarda
054 X: The Experience When Business Meets Design by Brian Solis
Jan 22, 2016 • 24 min
“X: The Experience When Business Meets Design” by Brian Solis
053 The Content Formula by Michael Brenner
Jan 15, 2016 • 44 min
“The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again” by Michael Brenner and Liz Bedor
052 Think Like a Rock Star by Mack Collier
Jan 8, 2016 • 34 min
“Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans” by Mack Collier
051 Subscription Marketing by Anne Janzer
Jan 1, 2016 • 32 min
”” by Anne Janzer for the episode’s show notes and links.
050 The Business of Podcasting by Donna Papacosta
Dec 25, 2015 • 22 min
“The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional” by Steve Lubetkin and Donna Papacosta
049 The Challenger Customer by Pat Spenner
Dec 18, 2015 • 31 min
“The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results” by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
048 Maximize Your Social by Neal Schaffer
Dec 11, 2015 • 48 min
“Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” by Neal Schaffer
047 Manipurated by Daniel Lemin
Dec 4, 2015 • 32 min
“Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews” by Daniel Lemin
046 Social Wealth by Jason Treu
Nov 27, 2015 • 33 min
“Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network” by Jason Treu
045 Making Rain with Events by Scott Ingram
Nov 20, 2015 • 33 min
“Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing” by Scott Ingram
044 Likeable Social Media, (Rev. & Expanded) by Dave Kerpen
Nov 13, 2015 • 32 min
“Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More” by Dave Kerpen
043 YouthNation by Matt Britton
Nov 6, 2015 • 26 min
“YouthNation: Building Remarkable Brands in a Youth-Driven Culture” by Matt Britton
042 Spin Sucks by Gini Dietrich
Oct 30, 2015 • 27 min
“Spin Sucks: Communication and Reputation Management in the Digital Age” by Gini Dietrich
041 The Invisible Sale by Tom Martin
Oct 23, 2015 • 35 min
“The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads” by Tom Martin
040 The Content Revolution by Mark Masters
Oct 16, 2015 • 28 min
“The Content Revolution: Telling a Better Story to Differentiate from the Competition” by Mark Masters
039 Shareology by Bryan Kramer
Oct 9, 2015 • 31 min
“Shareology: How Sharing is Powering the Human Economy” by Bryan Kramer
038 Speaking Up without Freaking Out by Matt Abrahams
Oct 2, 2015 • 29 min
“Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting” by Matt Abrahams
037 Optimize by Lee Odden
Sep 25, 2015 • 27 min
“Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” by Lee Odden
036 The Passion Conversation by Geno Church
Sep 18, 2015 • 37 min
“The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing” by Robbin Phillips, Greg Cordell, Geno Church, and John Moore
035 Content Inc. by Joe Pulizzi
Sep 11, 2015 • 43 min
“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi
034 Twitter Power 3.0 by Joel Comm and Dave Taylor
Sep 4, 2015 • 31 min
“Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time” by Joel Comm and Dave Taylor
033 The Sales Acceleration Formula by Mark Roberge
Aug 28, 2015 • 30 min
“The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million” by Mark Roberge
032 Hacking Sales by Max Altschuler
Aug 21, 2015 • 32 min
“Hacking Sales: The Playbook for Building a High Velocity Sales Machine” by Max Altschuler
031 Web Marketing That Works by Adam Franklin and Toby Jenkins
Aug 14, 2015 • 36 min
“Web Marketing That Works: Confessions from the Marketing Trenches” by Adam Franklin and Toby Jenkins
030 Fizz by Ted Wright
Aug 7, 2015 • 30 min
“Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth” by Ted Wright
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan
Jul 31, 2015 • 30 min
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan
028 Welcome to the Funnel by Jason Miller
Jul 24, 2015 • 31 min
“Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11” by Jason Miller
027 The Big Data-Driven Business by Russell Glass and Sean Callahan
Jul 17, 2015 • 26 min
“The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits” by Russell Glass and Sean Callahan
026 Marketing Above the Noise by Linda Popky
Jul 10, 2015 • 31 min
“Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters” by Linda Popky
025 Seducing Strangers by Josh Weltman
Jul 3, 2015 • 31 min
“Seducing Strangers: How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)” by Josh Weltman
024 The Zen of Social Media Marketing by Shama Hyder
Jun 26, 2015 • 26 min
“The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue” by Shama Hyder
023 The Marketer’s Guide to SlideShare by Todd Wheatland
Jun 19, 2015 • 30 min
“The Marketer’s Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities” by Todd Wheatland
022 How to Be a Power Connector by Judy Robinett
Jun 12, 2015 • 23 min
“How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits” by Judy Robinett
021 The Automatic Customer by John Warrillow
Jun 5, 2015 • 25 min
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
020 The Marketing Performance Blueprint by Paul Roetzer
May 29, 2015 • 28 min
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer
019 Audience by Jeffrey K. Rohrs
May 22, 2015 • 38 min
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
018 The Membership Economy by Robbie Kellman Baxter
May 15, 2015 • 25 min
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
017 The Content Code by Mark Schaefer
May 8, 2015 • 33 min
The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer
016 Hooked by Nir Eyal
May 1, 2015 • 26 min
Hooked: How to Build Habit-Forming Products by Nir Eyal
015 Stand Out by Dorie Clark
Apr 24, 2015 • 24 min
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark
014 The Professional Marketer by Tim Matthews
Apr 17, 2015 • 27 min
The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews
013 Digital Relevance by Ardath Albee
Apr 10, 2015 • 30 min
Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson
Apr 3, 2015 • 29 min
Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson
011 The Mobile Commerce Revolution by Tom Webster
Mar 27, 2015 • 24 min
The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden
010 Buyer Personas by Adele Revella
Mar 20, 2015 • 24 min
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
009 Ctrl Alt Delete by Mitch Joel
Mar 13, 2015 • 27 min
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel
008 Evergreen by Noah Fleming
Mar 6, 2015 • 32 min
Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming
007 Reinventing You by Dorie Clark
Feb 27, 2015 • 24 min
Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
006 The Art of Social Media by Guy Kawasaki
Feb 20, 2015 • 31 min
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
005 Everybody Writes by Ann Handley
Feb 13, 2015 • 25 min
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
004 Social Media Explained by Mark Schaefer
Feb 6, 2015 • 27 min
Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer
003 Epic Content Marketing by Joe Pulizzi
Jan 30, 2015 • 36 min
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
002 Youtility by Jay Baer
Jan 27, 2015 • 26 min
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
001 The New Rules of Sales & Service by David Meerman Scott
Jan 26, 2015 • 26 min
The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott
000 Welcome to The Marketing Book Podcast!
Jan 25, 2015 • 7 min
In this episode, I introduce the podcast and share some startling statistics about the changing nature of marketing and what’s required to be a successful modern marketer.