The Marketing Book Podcast

The Marketing Book Podcast

www.marketingbookpodcast.com
The Marketing Book podcast helps business owners and marketers keep up with the smartest thinking in the quickly changing field of modern marketing. Each episode interviews authors and marketers to give you actionable marketing insights, tips, tactics and resources to help grow your business.
214 Break the Wheel by Jay Acunzo
Feb 15 • 60 min
Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work by Jay Acunzo Click here to view the show notes! Our world is flooded by advice, ideas, and experts, but we shouldn’t make decisions based on “best practices.”…
213 Marketing Rebellion by Mark Schaefer
Feb 8 • 51 min
Marketing Rebellion: The Most Human Company Wins by Mark Schaefer Click here to view the show notes! MARKETING REIMAGINED Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting…
212 Marketing Flexology by Engelina Jaspers
Feb 1 • 57 min
Marketing Flexology: How to Outsmart Change and Future-Proof Your Career by Engelina Jaspers Click here to view the show notes! Riding the reinvention rollercoaster—with its ups and downs, unexpected twists and turns, and blood-curdling screams—is…
211 Laughing @ Advertising by Bob Hoffman
Jan 25 • 49 min
Laughing @ Advertising by Bob Hoffman Click here to view the show notes! In [email protected] Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise…
210 Malcolm McDonald on Value Propositions by Malcolm McDonald
Jan 18 • 46 min
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them by Malcolm McDonald Click here to view the show notes! A value proposition is an innovation or feature that clarifies a company’s core purpose and identity. In the same…
209 Making Channel Sales Work by Marcus Cauchi
Jan 11 • 50 min
Making Channel Sales Work: Ten Tools To Create A World-class Third-party Selling Program by Marcus Cauchi Click here to view the show notes! Create a World-Class Third-Party Selling Program! A concise and structured approach to third-party sales…
208 Non-Obvious 2019 by Rohit Bhargava
Jan 4 • 48 min
Non-Obvious 2019: How To Predict Trends And Win The Future by Rohit Bhargava Click here to view the show notes! What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling?…
207 The Persuasion Code by Christophe Morin
Dec 28, 2018 • 51 min
The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by Christophe Morin Click here to view the show notes! Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because…
206 Video Marketing Strategy by Jon Mowat
Dec 21, 2018 • 52 min
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Jon Mowat Click here to view the show notes! Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website…
205 Effective Sales Enablement by Pam Didner
Dec 14, 2018 • 44 min
Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner Click here to view the show notes! Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating…
204 Sales Differentiation by Lee Salz
Dec 7, 2018 • 46 min
Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want by Lee Salz Click here to view the show notes! “If we don’t drop our price, we will lose the deal.” That’s the desperate cry from salespeople as they try to…
203 10x Marketing Formula by Garrett Moon
Nov 30, 2018 • 53 min
10x Marketing Formula: Your Blueprint for Creating ‘Competition-Free Content’ That Stands Out and Gets Results by Garrett Moon Click here to view the show notes! The dream of content marketing is that it’s going to be a magical funnel that drips…
202 Master Content Strategy by Pamela Wilson
Nov 23, 2018 • 52 min
Master Content Strategy: How To Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish by Pamela Wilson Click here to view the show notes! A masterclass in content marketing strategy for content creators at every stage of…
201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know
Nov 16, 2018 • 40 min
7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know by Douglas Burdett Click here to view the show notes! In celebration of the first 200 episodes of The Marketing Book Podcast, I am presenting the audio from a presentation I…
200 This is Marketing by Seth Godin
Nov 9, 2018 • 48 min
This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online…
199 Eat Their Lunch by Anthony Iannarino
Nov 2, 2018 • 49 min
Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino Click here to view the show notes! The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition,…
198 Digital Influence by Joel Backaler
Oct 26, 2018 • 52 min
Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business by Joel Backaler Click here to view the show notes!
197 Pink Goldfish by Stan Phelps
Oct 19, 2018 • 47 min
Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers by Stan Phelps Click here to view the show notes!
196 Writing to Be Understood by Anne Janzer
Oct 12, 2018 • 54 min
Writing to Be Understood: What Works and Why by Anne Janzer Click here to view the show notes!
195 Seven Stories Every Salesperson Must Tell by Mike Adams
Oct 5, 2018 • 56 min
Seven Stories Every Salesperson Must Tell by Mike Adams Click here to view the show notes!
194 Talk Triggers by Jay Baer
Sep 28, 2018 • 55 min
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Click here to view the show notes!
193 Bullseye Marketing by Louis Gudema
Sep 21, 2018 • 50 min
Bullseye Marketing: How to Grow Your Business Faster by Louis Gudema Click here to view the show notes!
192 The Convenience Revolution by Shep Hyken
Sep 14, 2018 • 51 min
“The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty” by Shep Hyken. Click here for show notes!
191 Roadmap to Revenue by Kristin Zhivago
Sep 7, 2018 • 49 min
Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago Click here to view the show notes!
190 The 4A’s of Marketing by Jagdish Sheth
Aug 31, 2018 • 54 min
“The 4 A’s of Marketing: Creating Value for Customer, Company and Society” by Jagdish Sheth and Rajendra Sisodia Click here to view the show notes!
189 Uncopyable by Steve Miller
Aug 24, 2018 • 53 min
“Uncopyable: How To Create An Unfair Advantage Over Your Competition” by Steve Miller Click here for the show notes!
188 The Go-Giver Influencer by Bob Burg
Aug 17, 2018 • 56 min
“The Go-Giver Influencer: A Little Story About a Most Persuasive Idea” by Bob Burg and John David Mann. Click here for show notes!
187 Crisis Ready by Melissa Agnes
Aug 10, 2018 • 59 min
“Crisis Ready: Building an Invincible Brand in an Uncertain World” by Melissa Agnes. Click here for show notes!
186 The 1-Page Marketing Plan by Allan Dib
Aug 3, 2018 • 50 min
“The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd” by Allan Dib. Click here for show notes!
185 Exactly How to Sell by Phil M. Jones
Jul 27, 2018 • 53 min
“Exactly How to Sell: The Sales Guide for Non-Sales Professionals” by Phil M. Jones. Click here for show notes!
184 Friend of a Friend by David Burkus
Jul 20, 2018 • 45 min
“Friend of a Friend …: Understanding the Hidden Networks That Can Transform Your Life and Your Career” by David Burkus. Click here for show notes!
183 Shift by Sean Doyle
Jul 13, 2018 • 50 min
Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle. Click here for show notes!
182 Objections by Jeb Blount
Jul 6, 2018 • 51 min
Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No by Jeb Blount. Click here for show notes!
181 Do It! Marketing by David Newman
Jun 29, 2018 • 49 min
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition by David Newman. Click here for show notes!
180 Story Driven by Bernadette Jiwa
Jun 22, 2018 • 40 min
Story Driven: You Don’t Need To Compete When You Know Who You Are by Bernadette Jiwa. Click here for show notes!
179 The Fun Formula by Joel Comm
Jun 15, 2018 • 43 min
The Fun Formula: How Curiosity, Risk-Taking, and Serendipity Can Revolutionize How You Work by Joel Comm Click here for show notes!
178 The Creative Curve by Allen Gannett
Jun 8, 2018 • 46 min
The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett. Click here for show notes!
177 Ideas, Influence, and Income by Tanya Hall
Jun 1, 2018 • 49 min
Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry by Tanya Hall. Click here for show notes!
176 Winning at Social Customer Care by Dan Gingiss
May 25, 2018 • 57 min
Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media by Dan Gingiss Click here for show notes!
175 Marketing Multiplied by Mike Moore
May 18, 2018 • 48 min
Marketing Multiplied: A Real-World Guide To Channel Marketing For Beginners, Practitioners, And Executives by Peter Thomas and Mike Moore. Click here to view the show notes!
174 Would You Do That to Your Mother? by Jeanne Bliss
May 11, 2018 • 48 min
Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers by Jeanne Bliss Click here to view the show notes!
173 Brand Now by Nick Westergaard
May 4, 2018 • 48 min
Brand Now: How to Stand Out in a Crowded, Distracted World by Nick Westergaard Click here to view the show notes!
172 Lost and Founder by Rand Fishkin
Apr 27, 2018 • 51 min
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin Click here to view the show notes!
171 Inbound Organization by Todd Hockenberry
Apr 20, 2018 • 52 min
Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles by Todd Hockenberry and Dan Tyre Click here to view the show notes!
170 Close Deals Faster by John Asher
Apr 13, 2018 • 49 min
Close Deals Faster: The 15 Shortcuts of the Asher Sales Method by John Asher Click here to view the show notes!
169 Selling Boldly by Alex Goldfayn
Apr 6, 2018 • 52 min
Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales by Alex Goldfayn Click here to view the show notes!
168 Superconsumers by Eddie Yoon
Mar 30, 2018 • 52 min
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes!
167 Never Lose a Customer Again by Joey Coleman
Mar 23, 2018 • 67 min
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Click here to view the show notes!
166 The Storytelling Edge by Joe Lazauskas
Mar 16, 2018 • 52 min
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes!
165 Stop Selling and Start Leading by Deb Calvert
Mar 9, 2018 • 44 min
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes Click here to view the show notes!
164 Sandler Enterprise Selling by Dave Mattson
Mar 2, 2018 • 49 min
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan Click here to view the show notes!
163 Shift Ahead by Allen Adamson
Feb 23, 2018 • 39 min
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes!
162 Do Good by Anne Bahr Thompson
Feb 16, 2018 • 37 min
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson Click here for the show notes!
161 Iconic Advantage by Soon Yu
Feb 9, 2018 • 42 min
Iconic Advantage: Don’t Chase the New, Innovate the Old by Soon Yu Click here for the show notes!
160 Creating Signature Stories by David Aaker
Feb 2, 2018 • 37 min
Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires by David Aaker Click here for the show notes!
159 Rise of the Revenue Marketer by Debbie Qaqish
Jan 26, 2018 • 44 min
Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes!
158 80/20 Sales and Marketing by Perry Marshall
Jan 19, 2018 • 50 min
“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” by Perry Marshall Click here to view the show notes!
157 Brand Seduction by Daryl Weber
Jan 12, 2018 • 43 min
“Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands” by Daryl Weber Click here to view the show notes!
156 Non-Obvious 2018 by Rohit Bhargava
Jan 5, 2018 • 40 min
“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava Click here to view the show notes!
155 Exactly What to Say by Phil M. Jones
Dec 29, 2017 • 46 min
“Exactly What to Say: The Magic Words for Influence and Impact” by Phil M. Jones Click here to view the show notes!
154 Giftology by John Ruhlin
Dec 22, 2017 • 45 min
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Click here to view the show notes!
153 Psyched Up by Daniel McGinn
Dec 15, 2017 • 44 min
“Psyched Up: How the Science of Mental Preparation Can Help You Succeed” by Daniel McGinn Click here to view the show notes!
152 Selling Your Value Proposition by Cindy Barnes
Dec 8, 2017 • 45 min
“Selling Your Value Proposition: How to Transform Your Business into a Selling Organization” by Cindy Barnes, Helen Blake, and Tamara Howard Click here to view the show notes!
151 BadMen by Bob Hoffman
Dec 1, 2017 • 48 min
“BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” by Bob Hoffman Click here to view the show notes!
150 The Tao of Twitter by Mark Schaefer
Nov 24, 2017 • 45 min
“The Tao of Twitter: Changing Your Life and Business One Connection At A Time” by Mark Schaefer Click here to view the show notes!
149 The Perfect Close by James Muir
Nov 17, 2017 • 49 min
“The Perfect Close: The Secret To Closing Sales” by James Muir Click here to view the show notes
148 The Business of Expertise by David C. Baker
Nov 10, 2017 • 42 min
“The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth” by David C. Baker Click here to view the show notes!
147 Smart Marketing for Engineers by Rebecca Geier
Nov 3, 2017 • 49 min
“Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences” by Rebecca Geier Click here to view the show notes!
146 UnBranding by Alison Stratten
Oct 27, 2017 • 45 min
“UnBranding: 100 Branding Lessons for the Age of Disruption” by Alison Stratten and Scott Scratten Click here to view the show notes!
145 Your Ad Ignored Here by Tom Fishburne
Oct 20, 2017 • 44 min
“Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings” by Tom Fishburne Click here to view the show notes!
144 Entrepreneurial You by Dorie Clark
Oct 13, 2017 • 45 min
“Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” by Dorie Clark Click here to view the show notes!
143 The New Way to Market for Manufacturing by Bruce McDuffee
Oct 6, 2017 • 44 min
“The New Way to Market for Manufacturing: Innovation That Grows Your Business” by Bruce McDuffee Click here to view the show notes!
142 Artificial Intelligence for Marketing by Jim Sterne
Sep 29, 2017 • 41 min
“Artificial Intelligence for Marketing: Practical Applications” by Jim Sterne Click here to view the show notes!
141 My Adventures in Marketing by Philip Kotler
Sep 22, 2017 • 41 min
“My Adventures in Marketing: The Autobiography of Philip Kotler” by Philip Kotler Click here to view the show notes!
140 The Sales Survival Handbook by Ken Kupchik
Sep 15, 2017 • 44 min
“The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction—The Real Truth About Life in Sales” by Ken Kupchik Click here to view the show notes!
139 Killing Marketing by Joe Pulizzi
Sep 8, 2017 • 52 min
“Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit” by Joe Pulizzi and Robert Rose Click here to view the show notes!
138 The 4 Billion Dollar Tweet by Ryan Holmes
Sep 1, 2017 • 34 min
“The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines” by Ryan Holmes Click here to view the show notes!
137 Be Like Amazon by Bryan Eisenberg
Aug 25, 2017 • 44 min
“Be Like Amazon: Even a Lemonade Stand Can Do It” by Bryan and Jeffrey Eisenberg with Roy H. Williams Click here to view the show notes!
136 The New Rules of Marketing and PR by David Meerman Scott
Aug 18, 2017 • 34 min
“The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly” by David Meerman Scott Click here to view the show notes!
135 The Lost Art of Closing by Anthony Iannarino
Aug 11, 2017 • 49 min
The Lost Art of Closing: Winning the Ten Commitments That Drive Sales by Anthony Iannarino Click here to view the show notes!
134 The Analytical Marketer by Adele Sweetwood
Aug 4, 2017 • 44 min
“The Analytical Marketer: How to Transform Your Marketing Organization” by Adele Sweetwood Click here to view the show notes!
133 Stop Boring Me! by Kathy Klotz-Guest
Jul 28, 2017 • 46 min
“Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv” by Kathy Klotz-Guest Click here to view the show notes!
132 Perennial Seller by Ryan Holiday
Jul 21, 2017 • 39 min
“Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday Click here to view the show notes!
131 The Ultimate Start-Up Guide by Tom Hogan
Jul 14, 2017 • 40 min
“The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors” by Tom Hogan and Carol Broadbent Click here to view the show notes!
130 Email Marketing Rules by Chad S. White
Jul 7, 2017 • 45 min
“Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success” by Chad S. White Click here to view the show notes!
129 Content - The Atomic Particle of Marketing by Rebecca Lieb
Jun 30, 2017 • 43 min
“Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy” by Rebecca Lieb Click here to view the show notes!
128 Powering Content by Laura Busche
Jun 23, 2017 • 46 min
“Powering Content: Building a Nonstop Content Marketing Machine” by Laura Busche Click here to view the show notes!
127 The End of Advertising by Andrew Essex
Jun 16, 2017 • 37 min
“The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” by Andrew Essex Click here to view the show notes!
126 Hunch by Bernadette Jiwa
Jun 9, 2017 • 41 min
“Hunch: Turn Your Everyday Insights Into The Next Big Thing” by Bernadette Jiwa Click here to view the show notes!
125 The Customer Loyalty Loop by Noah Fleming
Jun 2, 2017 • 45 min
“The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions” by Noah Fleming Click here to view the show notes!
124 Value-ology by Simon Kelly
May 26, 2017 • 43 min
“Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions” by Simon Kelly, Paul Johnston, and Stacey Danheiser Click here to view the show notes!
123 Future Marketing by Jon Wuebben
May 19, 2017 • 43 min
“Future Marketing: Winning in the Prosumer Age” by Jon Wuebben Click here to view the show notes!
122 The Road to Recognition by Barry Feldman
May 12, 2017 • 45 min
“The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media” by Barry Feldman and Seth Price Click here to view the show notes!
121 Hacking Growth by Sean Ellis
May 5, 2017 • 46 min
“Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success” by John Hall and Morgan Brown Click here to view the show notes!
120 Top of Mind by John Hall
Apr 28, 2017 • 42 min
“Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You” by John Hall Click here to view the show notes!
119 The Transformational Consumer by Tara-Nicholle Nelson
Apr 21, 2017 • 47 min
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by Tara-Nicholle Nelson Click here to view the show notes!
118 Full Funnel Marketing by Matt Heinz
Apr 14, 2017 • 38 min
“Full Funnel Marketing: Embrace Revenue Responsibility and Increase Marketing’s Influence on Pipeline Growth and Closed Deals” by Matt Heinz Click here to view the show notes!
117 A Practitioner’s Guide to Account-Based Marketing
Apr 7, 2017 • 41 min
“Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts” by Bev Burgess and Dave Munn Click here to view the show notes!
116 100 Tricks To Appear Smart In Meetings by Sarah Cooper
Mar 31, 2017 • 39 min
“100 Tricks to Appear Smart in Meetings: How to Get By Without Even Trying” by Sarah Cooper Click here to view the show notes!
115 Sales EQ by Jeb Blount
Mar 24, 2017 • 53 min
“Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal” by Jeb Blount Click here to view the show notes!
114 Predictable Prospecting by Marylou Tyler
Mar 17, 2017 • 41 min
“Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline” by Marylou Tyler and Jeremey Donovan Click here to view the show notes!
113 KNOWN by Mark Schaefer
Mar 10, 2017 • 43 min
“KNOWN: The handbook for building and unleashing your personal brand in the digital age” by Mark Schaefer Click here to view the show notes!
112 Ask More by Frank Sesno
Mar 3, 2017 • 43 min
“Ask More: The Power of Questions to Open Doors, Uncover Solutions, and Spark Change” by Frank Sesno Click here to view the show notes!
111 Social Selling Mastery by Jamie Shanks
Feb 24, 2017 • 46 min
“Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer” by Jamie Shanks Click here to view the show notes!
110 12 Powers of a Marketing Leader by Thomas Barta
Feb 17, 2017 • 39 min
“The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value” by Thomas Barta and Patrick Barwise Click here to view the show notes!
109 Launching to Leading by Ken Rutsky
Feb 10, 2017 • 37 min
“Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements” by Ken Rutsky Click here to view the show notes!
108 Dealstorming by Tim Sanders
Feb 3, 2017 • 48 min
“Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges” by Tim Sanders Click here to view the show notes!
107 Master Content Marketing by Pamela Wilson
Jan 27, 2017 • 49 min
“Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience” by Pamela Wilson Click here to view the show notes!
106 They Ask You Answer by Marcus Sheridan
Jan 20, 2017 • 48 min
“They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer” by Marcus Sheridan Click here to view the show notes!
105 Impossible To Ignore by Carmen Simon
Jan 13, 2017 • 46 min
“Impossible To Ignore: Creating Memorable Content to Influence Decisions” by Carmen Simon Click here to view the show notes!
104 Non-Obvious 2017 by Rohit Bhargava
Jan 6, 2017 • 49 min
“Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” by Rohit Bhargava Click here to view the show notes!
103 Momentum by Shama Hyder
Dec 30, 2016 • 43 min
“Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age” by Shama Hyder Click here to view the show notes!
102 Does it Work? by Jason Burby
Dec 23, 2016 • 46 min
“Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing” by Shane Atchison and Jason Burby Click here to view show notes!
101 UnMarketing by Scott Stratten
Dec 16, 2016 • 53 min
“UnMarketing: Everything Has Changed and Nothing is Different” by Scott and Alison Stratten Click here to view the show notes!
100 Marketing 4.0 by Philip Kotler
Dec 9, 2016 • 37 min
“Marketing 4.0: Moving from Traditional to Digital” by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Click here to view the show notes!
099 More Sales, Less Time by Jill Konrath
Dec 2, 2016 • 44 min
“More Sales, Less Time: Surprisingly Simple Strategies for Today’s Crazy-Busy Sellers” by Jill Konrath Click here to view the show notes!
098 Malcolm McDonald on Marketing Planning
Nov 25, 2016 • 45 min
“Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy” by Professor Malcolm McDonald Click here to read the show notes!
097 The Science of Selling by David Hoffeld
Nov 18, 2016 • 51 min
“The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal” by David Hoffeld Click here to view the show notes!
096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips
Nov 11, 2016 • 47 min
“No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” by Dan S. Kennedy and Kim Walsh-Phillips Click here to view the show notes!
095 The Brain Audit by Sean D’Souza
Nov 4, 2016 • 44 min
“The Brain Audit: Why Customers Buy (and Why They Don’t)” by Sean D’Souza Click here to view the show notes!
094 Getting Better with Age by Peter Hubbell
Oct 28, 2016 • 41 min
“Getting Better with Age: Improving Marketing in the Age of Aging” by Peter Hubbell Click here to view the show notes!
093 Aligned to Achieve by Tracy Eiler
Oct 21, 2016 • 46 min
“Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth” by Tracy Eiler and Andrea Austin Click here to view the show notes!
092 What Customers Crave by Nicholas Webb
Oct 14, 2016 • 55 min
“What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint” by Nicholas Webb Click here to view the show notes!
091 The Only Sales Guide You’ll Ever Need by Anhtony Iannarino
Oct 7, 2016 • 49 min
“The Only Sales Guide You’ll Ever Need” by Anthony Iannarino Click here to view the show notes!
090 Pre-Suasion by Robert Cialdini
Sep 30, 2016 • 45 min
“Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini Click here to view the show notes!
089 High-Profit Prospecting by Mark Hunter
Sep 23, 2016 • 49 min
“High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results” by Mark Hunter Click here to view the show notes!
088 SEO for Growth by John Jantsch
Sep 16, 2016 • 51 min
“SEO for Growth: The Ultimate SEO Guide For Marketers, Web Designers & Entrepreneurs” by John Jantsch and Phil Singleton Click here to view the show notes!
087 Sell with a Story by Paul Smith
Sep 9, 2016 • 41 min
“Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale” by Paul Smith Click here to view the show notes!
086 Chief Marketing Officers at Work by Josh Steimle
Sep 2, 2016 • 43 min
“Chief Marketing Officers at Work” by Josh Steimle Click here to view the show notes!
085 Content Chemistry by Andy Crestodina
Aug 26, 2016 • 46 min
“Content Chemistry: An Illustrated Handbook for Content Marketing” by Andy Crestodina Click here to view the show notes!
084 Duct Tape Selling by John Jantsch
Aug 19, 2016 • 41 min
“Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar” by John Jantsch Click here to view the show notes!
083 Disruptive Marketing by Geoffrey Colon
Aug 12, 2016 • 53 min
“Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon Click here to view the show notes!
082 How to Get a Meeting with Anyone by Stu Heinecke
Aug 5, 2016 • 41 min
“How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke Click here to view the show notes!
081 Chief Customer Officer by Jeanne Bliss
Jul 29, 2016 • 43 min
“Chief Customer Officer : Getting Past Lip Service to Passionate Action” by Jeanne Bliss Click here to view the show notes!
080 The Business of Choice by Matthew Willcox
Jul 22, 2016 • 56 min
“The Business of Choice: Marketing to Consumers’ Instincts” by Matthew Willcox Click here to view the show notes!
079 The Sales Development Playbook by Trish Bertuzzi
Jul 15, 2016 • 37 min
“The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales” by Trish Bertuzzi Click here to view the show notes!
078 Marketing for Tomorrow, Not Yesterday by Zain Raj
Jul 8, 2016 • 51 min
“Marketing for Tomorrow, Not Yesterday: Surviving and Thriving In The Insight Economy” by Zain Raj Click here to view the show notes!
077 Three Feet from Seven Figures by David Spark
Jul 1, 2016 • 37 min
“Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” by David Spark Click here to view the show notes!
076 Invisible Influence by Jonah Berger
Jun 24, 2016 • 24 min
“Invisible Influence: The Hidden Forces that Shape Behavior” by Jonah Berger Click here to view the show notes!
075 Ego Is the Enemy by Ryan Holiday
Jun 17, 2016 • 45 min
“Ego Is the Enemy” by Ryan Holiday Click here to view the show notes!
074 Predictive Analytics by Eric Siegel
Jun 10, 2016 • 40 min
“Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die” by Eric Siegel Click here to view the show notes!
073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman
Jun 3, 2016 • 50 min
“Marketers Are From Mars, Consumers Are From New Jersey” by Bob Hoffman Click here to view the show notes!
072 Traction by Gabriel Weinberg
May 27, 2016 • 38 min
“Traction: How Any Startup Can Achieve Explosive Customer Growth” by Gabriel Weinberg and Justin Mares Click here to view the show notes!
071 Fanatical Prospecting by Jeb Blount
May 20, 2016 • 48 min
“Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling” by Jeb Blount Click here to view the show notes!
070 PeopleShock by Tema Frank
May 13, 2016 • 49 min
“PeopleShock: The Path to Profits When Customers Rule” by TemaFrank Click here to view the show notes!
069 Get Scrappy by Nick Westergaard
May 6, 2016 • 46 min
“Get Scrappy: Smarter Digital Marketing for Businesses Big and Small” by Nick Westergaard Click here to view the show notes!
068 Managing Online Reputation by Charlie Pownall
Apr 29, 2016 • 47 min
“Managing Online Reputation: How to Protect Your Company on Social Media” by Charlie Pownall Click here to view the show notes!
067 From Impossible To Inevitable by Aaron Ross
Apr 22, 2016 • 36 min
“From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue” by Aaron Ross and Jason Lemkin Click here to view the show notes!
066 The Agile Marketer by Roland Smart
Apr 15, 2016 • 48 min
“The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage” by Roland Smart Click here to view the show notes!
065 Driving Demand by Carlos Hidalgo
Apr 8, 2016 • 34 min
“Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer” by Carlos Hidalgo Click here to view the show notes!
064 New Sales. Simplified. by Mike Weinberg
Apr 1, 2016 • 39 min
“New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development” by Mike Weinberg Click here to view the show notes!
063 Hacking Marketing by Scott Brinker
Mar 25, 2016 • 44 min
“Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative” by Scott Brinker Click here to view the show notes!
062 Magnetic by Joe Calloway
Mar 18, 2016 • 35 min
“Magnetic: The Art of Attracting Business” by Joe Calloway Click here to view the Show Notes!
061 The Conversion Code by Chris Smith
Mar 11, 2016 • 39 min
“The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales” by Chris Smith Click here to view the show notes!
060 Hug Your Haters by Jay Baer
Mar 4, 2016 • 46 min
“Hug Your Haters: How to Embrace Complaints and Keep Your Customers” by Jay Baer Click here to view the show notes!
059 Small Data by Martin Lindstrom
Feb 26, 2016 • 35 min
“Small Data: The Tiny Clues That Uncover Huge Trends” by Martin Lindstrom and Chip Heath Click here to view the show notes!
058 UnSelling by Scott Stratten
Feb 19, 2016 • 37 min
“UnSelling: The New Customer Experience” by Scott Stratten and Alison Kramer Click here to view the show notes!
057 The Content Promotion Manifesto by Chad Pollitt
Feb 12, 2016 • 37 min
“The Content Promotion Manifesto: Getting the Most Out of Your Content Marketing” by Chad Pollitt Click here to view the show notes!
056 Town Inc. by Andrew Davis
Feb 5, 2016 • 34 min
“Town Inc: Grow Your Business. Save Your Town. Leave Your Legacy.” by Andrew Davis Click here to view the show notes!
055 Zero Paid Media as the New Marketing Model by Joseph Jaffe
Jan 29, 2016 • 34 min
“Z.E.R.O.: Zero Paid Media as the New Marketing Model” by Joseph Jaffe and Maarten Albarda Click here to see the show notes!
054 X: The Experience When Business Meets Design by Brian Solis
Jan 22, 2016 • 24 min
“X: The Experience When Business Meets Design” by Brian Solis Click here to see the show notes!
053 The Content Formula by Michael Brenner
Jan 15, 2016 • 44 min
“The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again” by Michael Brenner and Liz Bedor Click here to see the show notes!
052 Think Like a Rock Star by Mack Collier
Jan 8, 2016 • 34 min
“Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans” by Mack Collier
051 Subscription Marketing by Anne Janzer
Jan 1, 2016 • 32 min
“Subscription Marketing: Strategies for Nurturing Customers in a World of Churn” by Anne Janzer Click here for the episode’s show notes and links.
050 The Business of Podcasting by Donna Papacosta
Dec 25, 2015 • 22 min
“The Business of Podcasting: How to Take Your Podcasting Passion from the Personal to the Professional” by Steve Lubetkin and Donna Papacosta
049 The Challenger Customer by Pat Spenner
Dec 18, 2015 • 31 min
“The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results” by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman
048 Maximize Your Social by Neal Schaffer
Dec 11, 2015 • 48 min
“Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” by Neal Schaffer
047 Manipurated by Daniel Lemin
Dec 4, 2015 • 32 min
“Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews” by Daniel Lemin
046 Social Wealth by Jason Treu
Nov 27, 2015 • 33 min
“Social Wealth: How to Build Extraordinary Relationships By Transforming the Way We Live, Love, Lead and Network” by Jason Treu
045 Making Rain with Events by Scott Ingram
Nov 20, 2015 • 33 min
“Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing” by Scott Ingram
044 Likeable Social Media, (Rev. & Expanded) by Dave Kerpen
Nov 13, 2015 • 32 min
“Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More” by Dave Kerpen
043 YouthNation by Matt Britton
Nov 6, 2015 • 26 min
“YouthNation: Building Remarkable Brands in a Youth-Driven Culture” by Matt Britton
042 Spin Sucks by Gini Dietrich
Oct 30, 2015 • 27 min
“Spin Sucks: Communication and Reputation Management in the Digital Age” by Gini Dietrich
041 The Invisible Sale by Tom Martin
Oct 23, 2015 • 35 min
“The Invisible Sale: How To Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads” by Tom Martin
040 The Content Revolution by Mark Masters
Oct 16, 2015 • 28 min
“The Content Revolution: Telling a Better Story to Differentiate from the Competition” by Mark Masters
039 Shareology by Bryan Kramer
Oct 9, 2015 • 31 min
“Shareology: How Sharing is Powering the Human Economy” by Bryan Kramer
038 Speaking Up without Freaking Out by Matt Abrahams
Oct 2, 2015 • 29 min
“Speaking Up without Freaking Out: 50 Techniques for Confident, Calm, and Competent Presenting” by Matt Abrahams
037 Optimize by Lee Odden
Sep 25, 2015 • 27 min
“Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” by Lee Odden
036 The Passion Conversation by Geno Church
Sep 18, 2015 • 37 min
“The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing” by Robbin Phillips, Greg Cordell, Geno Church, and John Moore
035 Content Inc. by Joe Pulizzi
Sep 11, 2015 • 43 min
“Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses” by Joe Pulizzi
034 Twitter Power 3.0 by Joel Comm and Dave Taylor
Sep 4, 2015 • 31 min
“Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time” by Joel Comm and Dave Taylor
033 The Sales Acceleration Formula by Mark Roberge
Aug 28, 2015 • 30 min
“The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million” by Mark Roberge
032 Hacking Sales by Max Altschuler
Aug 21, 2015 • 32 min
“Hacking Sales: The Playbook for Building a High Velocity Sales Machine” by Max Altschuler
031 Web Marketing That Works by Adam Franklin and Toby Jenkins
Aug 14, 2015 • 36 min
“Web Marketing That Works: Confessions from the Marketing Trenches” by Adam Franklin and Toby Jenkins
030 Fizz by Ted Wright
Aug 7, 2015 • 30 min
“Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth” by Ted Wright
029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan
Jul 31, 2015 • 30 min
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan
028 Welcome to the Funnel by Jason Miller
Jul 24, 2015 • 31 min
“Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11” by Jason Miller
027 The Big Data-Driven Business by Russell Glass and Sean Callahan
Jul 17, 2015 • 26 min
“The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits” by Russell Glass and Sean Callahan
026 Marketing Above the Noise by Linda Popky
Jul 10, 2015 • 31 min
“Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters” by Linda Popky
025 Seducing Strangers by Josh Weltman
Jul 3, 2015 • 31 min
“Seducing Strangers: How to Get People to Buy What You’re Selling (The Little Black Book of Advertising Secrets)” by Josh Weltman
024 The Zen of Social Media Marketing by Shama Hyder
Jun 26, 2015 • 26 min
“The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue” by Shama Hyder
023 The Marketer’s Guide to SlideShare by Todd Wheatland
Jun 19, 2015 • 30 min
“The Marketer’s Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities” by Todd Wheatland
022 How to Be a Power Connector by Judy Robinett
Jun 12, 2015 • 23 min
“How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits” by Judy Robinett
021 The Automatic Customer by John Warrillow
Jun 5, 2015 • 25 min
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
020 The Marketing Performance Blueprint by Paul Roetzer
May 29, 2015 • 28 min
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer
019 Audience by Jeffrey K. Rohrs
May 22, 2015 • 38 min
Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs
018 The Membership Economy by Robbie Kellman Baxter
May 15, 2015 • 25 min
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter
017 The Content Code by Mark Schaefer
May 8, 2015 • 33 min
The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer
016 Hooked by Nir Eyal
May 1, 2015 • 26 min
Hooked: How to Build Habit-Forming Products by Nir Eyal
015 Stand Out by Dorie Clark
Apr 24, 2015 • 24 min
Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark
014 The Professional Marketer by Tim Matthews
Apr 17, 2015 • 27 min
The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews
013 Digital Relevance by Ardath Albee
Apr 10, 2015 • 30 min
Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee
012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson
Apr 3, 2015 • 29 min
Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson
011 The Mobile Commerce Revolution by Tom Webster
Mar 27, 2015 • 24 min
The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden
010 Buyer Personas by Adele Revella
Mar 20, 2015 • 24 min
Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella
009 Ctrl Alt Delete by Mitch Joel
Mar 13, 2015 • 27 min
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel
008 Evergreen by Noah Fleming
Mar 6, 2015 • 32 min
Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming
007 Reinventing You by Dorie Clark
Feb 27, 2015 • 24 min
Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
006 The Art of Social Media by Guy Kawasaki
Feb 20, 2015 • 31 min
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick
005 Everybody Writes by Ann Handley
Feb 13, 2015 • 25 min
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
004 Social Media Explained by Mark Schaefer
Feb 6, 2015 • 27 min
Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer
003 Epic Content Marketing by Joe Pulizzi
Jan 30, 2015 • 36 min
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi
002 Youtility by Jay Baer
Jan 27, 2015 • 26 min
Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
001 The New Rules of Sales & Service by David Meerman Scott
Jan 26, 2015 • 26 min
The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott
000 Welcome to The Marketing Book Podcast!
Jan 25, 2015 • 11 min
In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what’s required to be a successful modern marketer.