Hacks and Flacks

Hacks and Flacks

www.marchcomms.com/blog
A Marketing, Communications and PR Podcast


58 - The Wellness Tech Movement: What PR and Marketing Pros Need to Know
Jun 10 • 36 min
The wellness tech industry encompasses much more than fitness bands and apps. There’s lots of innovation happening in the way consumers monitor and improve their nutrition, sleep, mental health, and even plan for end-of-life care. On this week’s Hacks…
57 - Brews and Blogs at Bone Up Brewing Company
May 2 • 28 min
The principles of good marketing - know your customer, build a brand, find creative ways to tell your story - apply in any business, including brewing. To find out how craft breweries stand out in an increasingly competitive space, Manny and guest…
56 - Chris Penn on Data Science for Marketing and Public Relations
Apr 17 • 31 min
Chris Penn, co-founder of Trust Insights and an authority on analytics, digital marketing and marketing tech, joins Hacks and Flacks to tell us about the latest advancements in data science for marketing and public relations. We discuss artificial…
55 - ‘Conversational Marketing’ and Treating People Like People
Mar 28 • 21 min
March’s Kelly O’Brien and Alex Jafarzadeh chop it up over Conversational Marketing, the new release from Drift’s David Cancel & Dave Gerhardt and the first selection of Overbooked, the new March book club. Alex and Kelly talk about the…
54 - On the MIC with Drift, Lola.com and Notarize
Mar 13 • 35 min
True to our credo - “Innovation Inside Out” - March has launched a series of events called the March Innovators Collective (MIC). Our first event was held in early March (appropriate), and where EVP Jodi Petrie hosted a panel discussion with three…
53 - The Art and Science of Influencer Marketing
Jan 16 • 25 min
The concept of influencer marketing is nothing new, but it’s been in the news a lot lately. And brands are more interested than ever in partnerships for sales, awareness or engagement campaigns. In this episode, we tackle influencer marketing…
52 - Creative Stories, Told Creatively
Dec 20, 2018 • 24 min
When most people think about innovation they might focus on innovative technology. But there is also a lot of innovation occurring in storytelling and communications. Customers are more discerning in both consumer and B2B environments, so it means…
51 - The Problem with Podcast Discovery
Nov 8, 2018 • 32 min
On this week’s Hacks and Flacks, we discuss the growing podcasting industry and the continued challenges around podcast discovery. Kevin Goldberg, founder and editor of DiscoverPods, joins the show to recap his ongoing coverage of a scheme in which…
50 - Living the Brand
Oct 15, 2018 • 38 min
On this week’s Hacks and Flacks, we discuss the concept of a brand story. First, we ask March EVP Jodi Petrie why it’s important for a brand to take the time to define its story. Then, we talk to March co-founders Martin Jones and Cheryl Gale about…
49 - Every Minute Counts
Jul 31, 2018 • 33 min
Blogging is a crowded world, and it’s getting harder than ever to drive organic traffic from social and search to a website. So it’s no surprise that newsletters and podcasts are gaining in popularity as publishers and businesses look for ways to…
48 - Make It Something I Can Understand
May 23, 2018 • 32 min
Marshall Hook of WHDH-TV in Boston
47 - Play for the Long Term
Apr 5, 2018 • 43 min
An interview with Laura Tomasetti, 360PR+
46 - Mai Tais and Meditation on International Women’s Day
Mar 8, 2018 • 55 min
March 8 is International’s Women Day, and in recognition, we recorded a fun and insightful roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie. They talk…
45 - Hey Google, Boil My Water
Jan 23, 2018 • 35 min
CES 2018 is history, and March Senior Account Executive Alex Jafarzadeh has a full report from Las Vegas. He tells us why this year’s event was the “voice-controlled CES” and why, of all the major technology players in that space, Google was the…
44 - Inbound 2017: The After School Special
Sep 29, 2017 • 34 min
Inbound 2017, the annual marketing conference here in Boston, has officially wrapped up. March sent several team members to the show, including Content Manager Andrew Grzywacz, who wrote a blog post (http://bit.ly/2xLoEN0) summarizing his top…
43 - Get a Good Bugle
Jul 28, 2017 • 39 min
Two years after helping to launch Hacks and Flacks with our first interview, media watcher Sam Whitmore of mediasurvey.com is back again to talk about the big topics in media and marketing. Major media brands are making big bets on video…
42 - Doing One Thing Really Well
Jul 14, 2017 • 41 min
TUGG Boston helps early stage, experimental nonprofits in the city earn funding and build their networks through multiple events and resources. Its annual Tugg Makes Boston fundraiser distributes more than $200,000 in…
41 - Do You Know How to Make a Media List?
Jun 30, 2017 • 39 min
Recruitment and hiring are cornerstones of any growing business. Whether you’re developing an agency from the ground up or looking to bring fresh talent into an established organization, it’s important to find people with the right skills and…
40 - I’m in the Weeds, and It’s Gross
May 15, 2017 • 40 min
Michelle Cove has turned a career as a media maker into an opportunity to address that industry’s most harmful effects. She’s founder and executive director of MEDIAGIRLS, a nonprofit that gives young girls the tools to filter and think…
39 - Backed Facts vs Fake News
Mar 31, 2017 • 30 min
We’re living in the era of fake news, or at least, the fear of fake news. Stories that would have once been reserved for salacious supermarket tabloids are now being shared like wildfire across social media and discussed seriously on the nightly news….
38 - There’s No Bad Time for Pop Tarts
Mar 10, 2017 • 45 min
When you’re trying to start a business, it can be tough to figure out your next step. Daquan Oliver, founder and executive director at WeThrive, learned this from a young age, and now he works to develop entrepreneurial skills in students from…
37 - Know Your Customer
Feb 22, 2017 • 19 min
Companies like to talk a lot about their fancy gadgets and whiz-bang whirligigs (good word), but are customers actually listening? In most cases, probably not. So, how should brands re-think marketing and PR to grab the interest and attention of…
36 - Believe the Hype
Jan 30, 2017 • 40 min
January was a busy month for the tech world, and for March Communications. We sent team members out to major tech events this month, and in this episode of Hacks and Flacks, three of them report back what they heard and saw while on the road….
35 - Let Your Freak Flag Fly
Jan 13, 2017 • 53 min
Rica Elysee is a builder. Based on her personal experiences with family and friends, she saw the need for a community for women that care about a natural hair lifestyle, which is why she created BostonNaturals. Now she’s built a business…
34 - I’m Just Asking the Question
Dec 23, 2016 • 34 min
If some content is good, more is better, right? Marketers know that’s not always the case, especially in today’s content marketing environment, where the sheer volume of content available for buyers to read can be overwhelming. When there’s too much…
33 - The Slipperierest Slope
Nov 11, 2016 • 32 min
Most tech businesses abide by that old rule of thumb: never discuss politics and religion in polite company. However, this year we’ve seen many prominent individuals and companies thrust into the political spotlight, whether they wanted to…
32 - Pitch Early, But Not Often
Oct 21, 2016 • 31 min
Bloomberg is a brand of contrasts. It’s simultaneously one of the biggest names in news, while also flying under the radar for those of us who don’t keep up on the latest in business or investment. The Bloomberg Boston office is…
31 - Cut the Complexity
Oct 7, 2016 • 25 min
What’s one buzzword that’s just about run out of steam in the world of healthcare? “Solutions.” Boston Business Journal reporter Jessica Bartlett hears it often enough, and that’s because she’s regularly pitched by PR professionals working on behalf…
30 - I Liked The Way You Looked at That Ocean
Sep 23, 2016 • 40 min
When you’re hyper-focused on results, it’s easy to view PR and marketing as a purely numbers-driven game. However, the creative arts - writing, photography, video and more - play a central role in contributing to those numbers by helping…
29 - You Have to Pick a Hill
Sep 2, 2016 • 35 min
Gawker.com is gone. Some people are upset, some people are dancing on its grave. Is there a right or a wrong perspective on Gawker’s demise? Was its fate deserved because of its controversial and confrontational editorial style, or was Peter Thiel’s…
28 - New Phone, Who Dis?
Aug 19, 2016 • 40 min
The relationships between PR pros and journalists can be… complicated, to say the least. But, it’s not all form pitches and frustration - in the best case scenario, PR folks and reporters can establish mutually beneficial relationships that result…
27 - To Newsjack, or Nah?
Jul 22, 2016 • 30 min
When big news breaks, it’s tempting to check if there’s a chance to add your company’s voice to the issue (how’s your Pokemon Go pitch coming along, by the way?). As March Senior Account Executive Alex Jafarzadeh recently wrote, the…
26 - Surprise Macarons
Jul 15, 2016 • 43 min
Whether you’re hiring for a PR agency or an in-house marketing team, it’s helpful to know as much as possible about the capabilities, expectations and possibilities of your potential future employees. That’s why Hacks and…
25 - One Hazy Chicago Afternoon
Jul 1, 2016 • 51 min
Data can tell a great story, and research campaigns are how you find that data. In this week’s episode we talk to March Research Manager Jeremy Guterl, Account Manager Steph Jackman and Senior Account Executive Samantha Bell about their recent…
24 - #PRXNE16 Preview with Erin Callanan
Jun 3, 2016 • 29 min
Want to host an event? You better be organized. Organizing an industry event or trade show takes careful planning, collaboration, support from sponsors, great content and much more, as we learned in this week’s interview with Erin Callanan,…
23 - I Want Twitter to Work
Apr 8, 2016 • 44 min
When they think about a business social media strategy, most marketers probably think platform-first: where’s my audience most active, and how can I spend the most time on that channel engaging with them? But is that actually the right strategy?…
22 - Show Me a Little Evil
Mar 4, 2016 • 34 min
What’s new in the world of digital media? Some publications are launching on new platforms to get their content in front of readers, while others are experimenting with social and mobile channels to improve reader engagement. And no one can…
21 - There’s No Such Thing as Intangibles
Feb 12, 2016 • 41 min
Numbers can be a little scary. Marketing and PR are results-driven industries, and demonstrating why the work you do every day meet key businesses objectives can seem daunting if you don’t have the right tools, processes or perspective. Even…
20 - Ain’t No Party Like a Warehouse Party
Jan 29, 2016 • 34 min
It’s one of the biggest trade shows in the world, and it can be a complete nightmare for the woebegone PR pro who hasn’t adequately prepared. But, the Consumer Electronics Show - better known as CES - is also a great opportunity to connect your client…
19 - This Is Not the Time or the Place
Oct 9, 2015 • 41 min
Is there anything more frustrating about the Internet than advertisements? Pop-ups, banners, videos – they interrupt the browsing experience and may even grind your page load times to a halt (and drain your monthly mobile data plan, by…
18 - Complicated, Weird Human Beings
Sep 25, 2015 • 36 min
HubSpot’s INBOUND isn’t quite like other business events and conferences. Yes, it attracts thousands of attendees (15,000+ this year), is hosted by a world-class city, features show-stealing keynote addresses (Aziz Ansari, Seth Godin,…
17 - Take That Kernel and Make It Awesome
Sep 11, 2015 • 50 min
If a picture is worth a thousand words, how valuable is video? Visual storytelling can be a powerful medium, as it often allows you to convey messages, invoke emotions and inspire action far more effectively than the written word alone. Brendan…
16 - Air Force Ones In Mint Green
Aug 28, 2015 • 41 min
The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and…
15 - Journalism, Unshackled
Aug 14, 2015 • 42 min
It’s been a busy summer in the world of media and journalism. The “New York Times” made some news of its own, after topping 1 million digital-only subscribers and rolling out its “live journalism” program. Bill Simmons left behind writing for ESPN in…
14 - They Call It The Bookternet
Jul 24, 2015 • 51 min
It’s like a success story you’d read in a business book. Less than four years after launching your startup, you’ve built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of…
13 -Live From President Taft’s Oversized Bathtub
Jul 10, 2015 • 49 min
When thinking about how social media analytics and reporting has evolved, it’s helpful to borrow an example from the world of sports. In baseball, traditional statistics like batting average and runs batted in are equivalent to retweets, likes and…
12 - Very Little Scotch Tape in Sausage
Jun 26, 2015 • 61 min
So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development. Step 1 was to meet with drew Wallace, Hacks and Flacks alumnus (Episode 2) and…
11 - Whatever You Call It, We Still Want It
Jun 12, 2015 • 37 min
Whether as Employee No. 11 at HubSpot or in her current role as VP of Marketing for Toast, Ellie Mirman has always taken a data-driven approach to marketing. By measuring everything they do, marketers can better…
10 - A Tyranny of Clicks
May 29, 2015 • 53 min
Attracting attention on the Internet today is an artform. Sometimes, a compelling story alone isn’t enough to break through the noise. You may need a “clickbait” headline, a timely topic, and the right means of distribution. For Blaise Lucey, Content…
9 - You Tell Me, Mr. Newsman
May 8, 2015 • 43 min
Pew Research Center’s “State of the News Media 2015” is a must-read for anyone who follows the U.S. media. This year, the report provided a broad look at the media landscape, while also identifying winners and losers, based on audience size and…
8 - Rolling Stone Gathers All the Moss
Apr 24, 2015 • 44 min
Earlier this month, Rolling Stone published a 13,000-word, independent review conducted by the Columbia Journalism School around its November 2014 story, “A Rape on Campus,” which the report deemed to be riddled with basic reporting errors….
7 - Dragons Don’t Happen on the Margins
Apr 10, 2015 • 43 min
“It has always been about the story. The story is everything, which means it’s our jobs to tell better stories.” Oscar-winner Kevin Spacey, who delivered those comments as the keynote speaker at last year’s Content Marketing World 2014,…
6 - More Strings in Your Bow
Mar 27, 2015 • 50 min
Is the Gigaom shutdown a harbinger of what’s to come for some tech journalism? Manny and Jim brought in March Communications CEO Martin Jones to discuss what led to Gigaom’s downfall, how consumer expectations for media have changed and why the…
5 - There Are No Minions
Mar 13, 2015 • 45 min
To our friends in PR and marketing agencies: When something goes haywire, don’t you wish you could escape and hide behind the plant? Lauren Peresada, Senior Customer Success Manager at Hubspot, knows the feeling. This week, Lauren shares stories…
4 - Allow Me to Play Brand Advocate
Feb 27, 2015 • 49 min
What marketer wouldn’t feel accomplished getting their company’s name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his…
3 - The Elephant and The Rider
Feb 13, 2015 • 52 min
What makes for great video marketing? Jim and Manny ask Marc Amigone, director of marketing for the professional video sharing platform MediaSilo, for his take on effective video marketing, and riff on the best and…
2 - Kids These Days and Their Social Media
Jan 30, 2015 • 54 min
Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week’s…
1 - On Tech Media and Massages
Jan 15, 2015 • 50 min
In the very first episode of Hacks and Flacks, hosts Jim Young and Manny Veiga talk to tech media analyst Sam Whitmore about the friction that may or may not exist between tech companies and the reporters who cover them. They also…