Dollars to Donuts

Dollars to Donuts

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The podcast where we talk with the people who lead user research in their organization.


26. Jesse Zolna of ADP
Sep 5 • 62 min
In this episode of Dollars to Donuts I talk to Jesse Zolna, who leads the User Experience Research Team at ADP’s Innovation Lab. We talk about driving change as an experiment, exposing the organization to how customers solve problems, and engineering…
25. Juliette Melton of The New York Times
Aug 22 • 60 min
In this episode of Dollars to Donuts I speak with Juliette Melton, Director of User Insight and Strategy at The New York Times. We talk about updating the old “design research” label, user research in a journalism culture, and the role of coaching. I…
24. Ashley Graham of IBM
Jul 25 • 65 min
This episode of Dollars to Donuts features my conversation with Ashley Graham, a design research leader at IBM. We discuss synthesis as a collaborative, co-located activity, being mission-driven, and building a process that addresses complexity. When I…
23. Michele Marut of CBRE Build
Jul 14 • 54 min
In this episode of Dollars to Donuts I speak with Michele Marut who leads user experience research at CBRE Build. We discuss the curation of research repositories, using research to go beyond fixing things, and building processes and tools that can be…
22. Vicki Tollemache of Grubhub
Jun 27 • 57 min
In this episode of Dollars to Donuts I speak with Vicki Tollemache, the Director of UX Research at Grubhub. We discuss how to manage incoming research requests, running a weekly research session for testing designs, and why candidates should come into job…
21. Ruth Ellison of Digital Transformation Agency
Jun 15 • 57 min
In this episode of Dollars to Donuts I speak with Ruth Ellison, Head of User Research at DTA, the Digital Transformation Agency in Australia. We discuss the challenges of user research – and digital product development – in government, embedding…
20. Leisa Reichelt of Atlassian (Part 2)
May 29 • 44 min
This episode of Dollars to Donuts is part 2 of my conversation with Leisa Reichelt of Atlassian. If you haven’t listened to part 1 yet, you can find it here. We talk about corporate versus government work, scaling research, and changing organizational…
19. Leisa Reichelt of Atlassian (Part 1)
May 22 • 47 min
This episode of Dollars to Donuts features part 1 of my two-part conversation with Leisa Reichelt of Atlassian. We talk about educating the organization to do user research better, the limitations of horizontal products, and the tension between “good” and…
18. Kathleen Asjes of Schibsted Media
Apr 25 • 63 min
This episode of Dollars to Donuts features Kathleen Asjes of Schibsted Media. In our conversation, we talk about what happens when research need exceeds resources, the importance of keeping the knowledge inside the organization, and the benefit of…
17. Tomer Sharon of Goldman Sachs
Mar 24 • 60 min
In this episode of Dollars to Donuts, I talk with Tomer Sharon, the Head of User Research and Metrics at Goldman Sachs. We talk about how to assess potential hires for user research positions, infrastructure for capturing and searching a body of data, and…
16. Marianne Berkovich of Glooko
Mar 5 • 50 min
In this episode of Dollars to Donuts, I speak with Marianne Berkovich, Head of User Research & Consumer Insights at Glooko. We talk about doing research through leadership changes, setting up opportunities for self-critique, and how to build empathy,…
15. Leanne Waldal of New Relic
Feb 14 • 61 min
Welcome back to Dollars to Donuts. This episode features Leanne Waldal, Senior Director of Product Research at New Relic. We talk about establishing research in an organization for the first time, building up a diverse set of research collaborators, and…
14. Monal Chokshi of Lyft
May 10, 2016 • 66 min
In the final episode of the season I speak with Monal Chokshi, Head of User Experience Research at Lyft. We discuss traditional paths to a user research career, creating routines for meeting different types of users, and the emergence of leadership roles…
13. Kate Lawrence of EBSCO
Apr 26, 2016 • 77 min
In this episode I speak with Kate Lawrence, Vice President of User Research at EBSCO Information Services. Our conversation covers where to place user research in the organization, emotions in fieldwork, and empowering others to advocate for information…
12. Pree Kolari of eBay
Apr 12, 2016 • 73 min
This episode features Pree Kolari, the Senior Director of Design Strategy and Research at eBay. We talk about the career arc of a researcher, having impact on the product, and breaking down organizational walls. We can make it a little better in terms of…
11. Gabe Trionfi of Pinterest
Mar 15, 2016 • 77 min
This episode features Gabe Trionfi, the Manager of Research at Pinterest. We discuss the evolution of user research, collaboration between disciplines and the journey versus the destination. Great researchers really know the on the ground, in the…
10. Elizabeth Kell of Comcast
Mar 1, 2016 • 54 min
In this episode I chat with Elizabeth Kell, the Senior Director of User Research at Comcast. We talk about the growth of Comcast’s user research practice, essential soft skills for research candidates, and putting a human face on the people that use your…
9. Kavita Appachu of Kelley Blue Book
Feb 16, 2016 • 58 min
Today I chat with Kavita Appachu, the Senior Manager of User Experience Research at Kelley Blue Book. She describes the different roles she’s had in different organizations, moving from design to research, and explains the change effort underway at Kelley…
8. Aviva Rosenstein of DocuSign
Feb 2, 2016 • 56 min
In today’s episode I speak with Aviva Rosenstein, the Senior Manager of User Experience Research at DocuSign. We explore how to make all types of research actionable, the benefit of doing your own recruiting, and the evolution from building a usability…
7. Judd Antin of Airbnb
Jan 19, 2016 • 64 min
We kick off the second season with Judd Antin, the Director of Experience Research at Airbnb. Judd and I speak about their model for embedding talented generalists with product teams, skill-sharing among researchers, and just what exactly makes research…
6. Carol Rossi of Edmunds.com
Feb 18, 2015 • 51 min
Today’s guest is Carol Rossi. She’s the Senior Director of UX Research at Edmunds.com. In our conversation, we discuss her small-but-mighty team, Edmund.com’s collaborative workplace culture, and the personal driver of “doing good.” We take this business…
5. Kerry McAleer-Forte of Sears Holdings
Feb 11, 2015 • 57 min
Today’s guest is Kerry McAleer-Forte, the Director of User Experience Research for Sears Holdings. We discuss how researchers need to think like storytellers, getting at the underlying need behind a research request, and the risk of using research to make…
4. Nancy Frishberg of Financial Engines
Jan 28, 2015 • 58 min
My guest today is Nancy Frishberg, the manager of user research at Financial Engines. We discuss recruiting participants in an enterprise setting (where users are customers of your customers), finding the generative in the evaluative and how to think…
3. Frances Karandy of Citrix
Jan 21, 2015 • 50 min
Today’s guest is Frances Karandy, a senior manager within the Customer Experience Group at Citrix. We discuss doing product-focused research in a company with a large number of products, what to look for when hiring researchers, and how to select projects…
2. Alex Wright of Etsy
Jan 14, 2015 • 53 min
Today’s guest is Alex Wright, who is the director of research at Etsy. We discuss the partnership between qualitative and quantitative research at Etsy and how his background in journalism helps him with the storytelling aspects of managing the research…
1. Gregg Bernstein of MailChimp
Jan 7, 2015 • 50 min
Welcome to the debut episode of Dollars to Donuts. Today’s guest is Gregg Bernstein, who manages customer research at MailChimp. We discuss how MailChimp uses research to uncover new product opportunities, how the right research artifacts can best provide…