Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer
Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI fr…

183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
Oct 21 • 33 min
You’re blogging - check. You’re doing your keyword research and focusing on competitive keywords - check. You’re optimizing all of your blog posts for SEO - check.You’re probably doing all of the above, but you’re still not ranking in Google - why?That…
182: How Networking Helps You Scale Your Business [Philip VanDusen Interview]
Oct 15 • 42 min
Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this…
181: How to Optimize Your Content Publishing on Your Blog and Social Media
Oct 9 • 25 min
As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into…
180: Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
Oct 2 • 44 min
If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can…
179: The What, Why, and How of Podcasting
Sep 25 • 19 min
If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren’t you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I…
178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
Sep 17 • 37 min
The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to…
177: The 11 Blogging Mistakes Your Business _Might_ Be Making
Sep 11 • 36 min
I have been blogging since 2008, and to be honest with you I really didn’t think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to…
176: Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
Sep 5 • 50 min
Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on “Corona Marketing” led us to talk about a wide variety of things your company can be doing…
175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts
Aug 27 • 26 min
I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a…
174: How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
Aug 21 • 41 min
Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing…
173: My Guide to Help You Maximize LinkedIn for Your Business
Aug 12 • 25 min
Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media…
172: Navigating the Marketer’s World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
Aug 6 • 39 min
While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before…
171: How to Gain More Experience - and Yield More Influence - in Social Media
Jul 29 • 13 min
I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more…
170: Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
Jul 22 • 36 min
In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all…
169: How to Leverage Your Employees as Influencers
Jul 15 • 35 min
According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How…
168: What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
Jul 9 • 45 min
Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There’s a lot of noise about what you should and shouldn’t do on Instagram, and some of…
167: How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
Jul 1 • 23 min
How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to…
166: The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
Jun 25 • 22 min
John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John’s story as to how he became an influencer through podcasting but also his…
165: Influencer Marketing During COVID-19: Still Worth the Investment?
Jun 19 • 23 min
You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can’t fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of…
164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]
Jun 10 • 44 min
For many businesses, their primary source of digital influence doesn’t necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified…
163: LinkedIn Message Ads: The Convergence of Influencer Marketing and Paid Social
Jun 4 • 27 min
One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can’t, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid…
162: Why the Riches are in the Niches in Online Business [Jillian Tohber Leslie Interview]
Jun 1 • 37 min
You’ve probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of…
161: The Hidden Power of Email Marketing to Scale Your Digital Influence
May 26 • 29 min
1 of the 6 pillars of digital marketing is email marketing, but it’s often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I’m partly to blame!). Based off of…
160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]
May 20 • 30 min
What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world’s leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we…
159: An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence
May 14 • 20 min
Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into the future, even during this coronavirus pandemic? This episodes focuses on why I wrote my recent book,…
158: How Human Writing - and AI Content Creation - Will Help You Scale Your Digital Influence [Kate Bradley Chernis Interview]
May 11 • 42 min
This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically turn your content into dozens of social media posts in one click. Some of the topics we cover…
157: Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today
Apr 30 • 18 min
Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to…
156: How to Pivot Your Marketing During the Coronavirus Pandemic
Apr 15 • 16 min
This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to…
155: Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]
Apr 9 • 32 min
Today’s episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the…
154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic
Apr 1 • 15 min
Today’s episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se…
153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]
Mar 25 • 38 min
Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram…
152: Getting Started with B2B Influencer Marketing
Mar 19 • 26 min
Today I want to share with you a real-life example of how I am rationalizing my client’s marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn’t you…
151: How Every Small Business Can Increase Sales with Video [Jayson Duncan Interview]
Mar 13 • 51 min
Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos…
150: How to Know When It’s Time to Monetize Your Influence
Mar 7 • 20 min
As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to…
149: How to Become a Published Author [Lee Constantine from Publishizer Interview]
Feb 29 • 57 min
Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It’s true! You can even see my original proposal page here:…
148: How to Scale Your Digital Branding
Feb 18 • 13 min
Whether you work at a company with staff or you are an entrepreneur, you need to scale so that you can focus on your business and have other experts around you do what they are good at. This includes your digital and social media marketing work. If…
147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)
Feb 11 • 30 min
Everybody talks about Facebook and Instagram Ads, but what about LinkedIn Ads? If you are targeting a lucrative demographic or are a B2B company, LinkedIn should be one of the focus points of your marketing. Join me in this interview with one of the…
146: Pinterest Marketing for Those Who Still Don’t Get It
Feb 5 • 29 min
I have published 3 other episodes about Pinterest marketing, but because Pinterest continues to deliver results for me, I wanted to share you with my latest thoughts on the platform for those that have yet to take Pinterest seriously. Pinterest is a…
145: Free PR: How to Leverage the Media to Amplify Your Brand Exposure and Increase Credibility without Spending Money [Adrian Salamunovic Interview]
Jan 30 • 57 min
Join me for an interview with Adrian Salamunovic, Founder of and Author of FREE PR, where we discuss all of the free things you can do to get media exposure.
144: How to Do Influencer Marketing the Right Way in The Age of Influence
Jan 24 • 22 min
There is an incredible amount of misinformation out there about influencer marketing. Fake followers, phony engagement, people that come out of nowhere and get paid hundreds if not thousands of dollars for posting a single photo on Instagram. Is this…
143: Fanocracy: The Next Evolution in Marketing? [David Meerman Scott Interview]
Jan 7 • 24 min
Join me for an insightful interview with the bestselling marketing author David Meerman Scott, who’s The New Rules of Marketing and PR has sold more than 400,000 copies worldwide. David joined me for an interview where he revealed the background and a…
142: Influencer Marketing for Even the Smallest of Businesses
Nov 6, 2019 • 34 min
If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage influencers…
141: How Can Marketers Stay Ahead in a Rapidly Changing Industry? [Yam Regev Interview]
Oct 21, 2019 • 56 min
If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful blog…
140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First
Oct 6, 2019 • 22 min
For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but instead…
139: LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?
Jun 21, 2019 • 27 min
How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!
138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]
Mar 14, 2019 • 26 min
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing it the right way?I could not think of a…
137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition
Feb 28, 2019 • 29 min
SEO is a war that you need to wage to be seen in search engines. Let me guide you through a refreshingly new way of thinking about SEO and how to apply it to your previously published blog posts as well as new content you should be creating in the future.
136: The (Social Media) Marketing Trends You Need to Understand Today [Matt Navarra Interview]
Jan 2, 2019 • 23 min
Social media keeps changing. How do we keep track of the social media marketing trends? Today I interview an expert to help you answer all those questions about social media marketing trends: Matt Navarra, a social media consultant and former social media…
135: Wake Up Call: It’s Time for Social Media Marketing 2.0
Dec 13, 2018 • 22 min
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at…
134: It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together [ Interview]
Nov 26, 2018 • 22 min
I recently keynoted social media enterprise platform company’s Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective…
133: Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media
Oct 31, 2018 • 22 min
Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal’s new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that…
132: The Influencer Marketing ROI of Creating and Publishing a Roundup Post [Codrut Turcanu Interview]
Oct 22, 2018 • 23 min
Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the…
131: How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement
Oct 18, 2018 • 38 min
On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and…
130: An Insider’s Look at the Influencer Marketing Industry [OpenInfluence Interview]
Oct 8, 2018 • 28 min
What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider’s look at the influencer marketing industry in this interview with Eric Dahan, CEO…
129: How Fresh is Your Content? A “Fresh” Look at Content Marketing
Sep 30, 2018 • 30 min
How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date…
128: How Harvard Medical School Does Visual Social [Jay Shemenski Interview]
Feb 24, 2016 • 20 min
Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital Manager of the…
127: 10 Tips to Hack Your Social Media Growth
Feb 18, 2016 • 21 min
Today I’m talking about something that I haven’t talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. I have had a few companies reach out…
126: How to Create Processes for Your Social Media Program
Feb 12, 2016 • 23 min
Today’s show is about something I’m very passionate about both for my clients and for my own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more resources on it, but…
125: Product Hunt Ask Me Anything: Answering Your Questions about Social
Feb 3, 2016 • 27 min
Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one person is asking this,…
124: My Social Media Theme for the New Year: Focus
Jan 18, 2016 • 20 min
Happy new year and welcome to the first solo episode of 2016. I’ve been thinking a lot about skills of the best social media marketers, and what I should be focusing on this year. The answer is focus: social media marketers wear lots of hats, and the…
123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]
Jan 5, 2016 • 22 min
Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant…
122: Live Streaming: An Essential Component of Content Marketing [Abbson Live Interview]
Dec 21, 2015 • 18 min
The Social Tools Summit was a couple of months ago now, but I am still sharing some great conversations I had around the event. On today’s podcast, I’m talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of the live streaming…
121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]
Dec 14, 2015 • 22 min
Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for…
120: How to Reach Out to Bloggers and Social Media Influencers
Dec 7, 2015 • 16 min
Here’s my advice on how to reach out to bloggers, influencers, and anyone else you want to talk about your company. It’s important to remember that bloggers and influencers are busy people being pinged by lots of other brands, so if you’re asking them…
119: Rediscovering the Value of Social Media for Business - in South Africa - Part 2
Nov 30, 2015 • 18 min
Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be like…
118: Rediscovering the Value of Social Media for Business - in South Africa - Part 1
Nov 23, 2015 • 19 min
Neal is back! You’ve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Neal’s goal is always to do this podcast regularly, but everyone’s busy! Since the last podcast, he’s traveled a lot, successfully…
117: Announcing My New Ebook: Maximizing LinkedIn for Business
Nov 16, 2015 • 20 min
Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing is his new ebook which just came…
116: How to Refine Your Visual Voice and Engage on Instagram
Jul 31, 2015 • 22 min
Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to find their…
115: How Cathay Pacific Built a Global Employee Advocacy Program
Jul 6, 2015 • 24 min
This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s extremely successful employee advocacy program, which Dennis launched simultaneously with their brand campaign…
114: Why It’s Time to Prune Your LinkedIn Connections
Jun 30, 2015 • 18 min
When Neal first started speaking and blogging about social media, he focused on LinkedIn. But the platform has changed so much since the beginning, and of course the interactions and recommended use of it have evolved too. Today, Neal is talking about…
113: My New Video Workshop: Content Marketing for Social
Jun 25, 2015 • 12 min
This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague requests all the time, and there’s just no way he can help every person that reaches out. So Neal has…
112: What Content Marketers Can Learn From Publishers
Jun 17, 2015 • 12 min
Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this episode, he chats with Saul Leal, the Director of the Family Share Network, a group of Facebook pages,…
111: How to Create a System for Your Content Marketing
Jun 10, 2015 • 21 min
After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why not…
110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]
May 26, 2015 • 14 min
This week, I am coming to you from Victoria, British Columbia, in Canada where I keynoted Social Media Camp. At the event, I ran into my friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on…
109: My Best Social Media Advice? Ignore Everyone’s Social Media Advice.
May 19, 2015 • 12 min
Coming to you from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to listen to advice, and when to ignore it. Last week, he held the event that he’s been talking about for…
108: The Value of Content Curation with Curata
May 12, 2015 • 24 min
Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it many channels, as well as provide…
107: Creating Employee Advocates with GaggleAMP
May 4, 2015 • 24 min
Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. They discuss how…
106: Using Simply Measured to Drive Social Media ROI with Measuring and Planning
Apr 30, 2015 • 14 min
Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies…
105: How Likeable Hub Helps Businesses Capture the Benefits of Social
Apr 27, 2015 • 16 min
Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable Local can…
104: How to Use Live Video in Your Marketing Strategy
Apr 21, 2015 • 17 min
This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know…
103: Introducing Oktopost: The B2B Social Media Marketing Management Tool
Apr 13, 2015 • 18 min
This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your…
102: Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram
Apr 7, 2015 • 24 min
At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter….
101: From the CeBIT Global Conferences: Introducing Blappsta - Turn Your Blog into an App
Mar 31, 2015 • 13 min
This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog…
100: From the CeBIT Global Conference: The Role of IT (Information Technology) in Social Media
Mar 25, 2015 • 25 min
This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great event, and had such a good time sitting down to speak with Ingo Stoll about the role information…
99: 7 Reasons LinkedIn Should Become Your New CRM
Mar 6, 2015 • 22 min
Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that…
98: Guest Blogging is Here to Stay: Respect the Content and the Creators
Feb 23, 2015 • 18 min
Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, Neal talks about the importance of…
97: There are Options: How to Help Your Small Business through Social Media Marketing
Feb 11, 2015 • 16 min
I get a lot of requests from various businesses saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available…
96: 5 Things You Need for a Successful Social Selling Infrastructure
Feb 4, 2015 • 17 min
Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might…
95: The Role of Stories and Human Interaction in Sharing Your Expertise
Jan 30, 2015 • 20 min
You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is…
94: Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing
Jan 26, 2015 • 22 min
What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical…
93: 9 Things You Should Focus Your Social Media Efforts On in 2015
Jan 13, 2015 • 20 min
Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the…
92: Restarting Your Social Media Marketing Strategy for 2015
Dec 24, 2014 • 13 min
Is your social media strategy stuck in “2011 social media?” Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.
91: Announcing the Social Tools Summit
Dec 16, 2014 • 15 min
Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.
90: LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn?
Dec 9, 2014 • 12 min
Now that you see the value in publishing on LinkedIn, should you simply republish your blog’s content on LinkedIn? Or … ? Neal responds to the question point blank with advice to help you better understand, leverage, and maximize your LinkedIn content…
89: 9 Concepts to Raise Your Social Media Marketing to the Next Level
Dec 4, 2014 • 16 min
Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.
88: This is How You Create a Community in Social Media through a Social Media Campaign
Nov 26, 2014 • 16 min
Neal shares best practices with social media campaigns by showcasing Passion Planner’s Kickstarter campaign and what can be learned from it.
87: Want to Improve Your Social Media Marketing? Start with These 6 Ideas
Nov 19, 2014 • 13 min
This episode goes into depth on what a pre-sales social media consulting call would look like, and with that six ideas to improve your social media that go above and beyond social media.
86: What I’ve Learned in Building a New Social Media Community
Nov 11, 2014 • 21 min
Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal’s experience.
85: Protecting Your Content and Brand Equity in Social Media
Nov 4, 2014 • 25 min
As your company’s social media presence grows and you begin to yield “influence” in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help…
84: Rediscovering the Potential Business Value of Facebook Groups
Oct 28, 2014 • 18 min
Have you had a bad experience on a social network and refused to venture back into it? That’s not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in…
83: Making the Instagram Transition from Personal to Business
Oct 24, 2014 • 16 min
As Instagram continues to gain in popularity, many haven’t started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his…
82: How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP
Oct 15, 2014 • 23 min
Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.
81: Ello? What’s all this talk about ELLO?
Oct 10, 2014 • 10 min
A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal’s advice and gain some rational perspective on what value Ello might be able to provide you and your business.
80: Creatures of Habit and The Business of Social Media
Oct 1, 2014 • 14 min
How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis…
79: The Single Question to Help Guide Your Social Media Marketing
Sep 23, 2014 • 10 min
If you’re looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.
78: The Importance of Consistency (and How It Relates to Paid Social) in Social Media
Sep 16, 2014 • 14 min
Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.
77: Debunking the Pinterest Myth
Sep 9, 2014 • 17 min
How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.
76: The Secret to Getting Content Featured into LinkedIn Pulse
Sep 3, 2014 • 15 min
Neal takes a deep dive into LinkedIn Pulse and reveals a “hidden” back door to help you get your content featured into LinkedIn Pulse.
75: It’s Time to Ctrl-Alt-Delete How You View LinkedIn
Aug 26, 2014 • 11 min
LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.
74: How to Leverage Big Data to Optimize Your Social
Aug 19, 2014 • 9 min
Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social.
73: Holistic Social Media 101: Asking the Right Social Media Questions
Aug 12, 2014 • 13 min
When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social.
72: Understanding the LinkedIn Publishing Audience
Aug 5, 2014 • 11 min
Neal reveals his “aha!” moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.
71: Neal’s Fave Social Media Productivity Tips & Tools
Aug 1, 2014 • 13 min
Spending too much time in social and achieving too few business results? Let me share with you my favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.
70: Is it Time for You (and Your Business) to Unplug from Social Media?
Jul 30, 2014 • 12 min
A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.
69: The Definitive Guide to Employee Advocacy
Jul 24, 2014 • 10 min
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.
68: Social Media Lessons Learned from the Japanese Countryside
Jul 23, 2014 • 12 min
Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.
67: Social Media Engagement from a London Pub
Jul 16, 2014 • 20 min
Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes “old school”) insight into leveraging social media for your business.
66: The Uniquely Engaging Pinterest Community Boards
Jun 24, 2014 • 10 min
Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.
65: LinkedIn’s Latest New Premium Features - What are They and Is it Worth the Upgrade?
Jun 18, 2014 • 9 min
LinkedIn recently upped the ante of becoming a paid member with the new “Spotlight” account. Is it worth the upgrade? Listen on for Neal’s detailed advice on the new features and why you may (or may not) be interested in them.
64: Want Social Media Marketing Success? Be an Active Community Member!
Jun 13, 2014 • 10 min
If you’re not finding success as a member of any given social network, chances are you simply aren’t spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media…
63: Are You Using Social Media for What it’s Meant for?
Jun 9, 2014 • 9 min
A look into the different ways social media users use Instagram as well as other social networks - and my recommendations for being the most effective on each singular social network with your social media marketing.
62: Everything You Always Wanted to Know About Crowdfund Marketing
May 28, 2014 • 12 min
Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.
61: The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)
May 20, 2014 • 16 min
Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.
60: The Only Constant in Your Career is Change: Learn to Embrace It (Part 1)
May 13, 2014 • 21 min
Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life.
59: Google Plus is Dying! Read All About It!
May 7, 2014 • 12 min
A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.
58: It’s Time to Reset Your Email Marketing
May 2, 2014 • 15 min
Are you providing true value and building a relationship with your email subscribers? If not, it’s time to do a hard reset with this advice from Neal Schaffer.
57: Are You Helping Your Customers Create Photographable Memories?
Apr 22, 2014 • 9 min
Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.
56: Social Media for Professionals (and Students): A Professor’s Perspective [Niklas Myhr Interview]
Apr 18, 2014 • 12 min
I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA students as well as undergrads.
55: Dynamically Adapting a Changing Content Focus to Your Social Media Marketing Strategy
Apr 8, 2014 • 9 min
Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from…
54: How Social Media Complements Your Sales Funnel
Apr 1, 2014 • 10 min
How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?
53: How to Determine Objectives for Your Social Media Marketing Strategy
Mar 26, 2014 • 11 min
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.
52: Protecting Your Online Content in a Digital World
Mar 18, 2014 • 10 min
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.
51: Understanding the Compelling Power of the LinkedIn Publishing Platform
Mar 13, 2014 • 10 min
My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.
50: Best Practices in Blogger Outreach
Mar 4, 2014 • 11 min
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.
49: Internal Communications and Social Media - What You Need to Know
Feb 25, 2014 • 17 min
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.
48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]
Feb 19, 2014 • 16 min
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.
47: Finding Time for Google Plus
Feb 11, 2014 • 16 min
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how…
46: Is Social Media Marketing World the Best Social Media Conference? [Michael Stelzner Interview]
Feb 4, 2014 • 13 min
I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his…
45: How Social Media is Taught in Universities
Jan 28, 2014 • 17 min
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their…
44: What’s Missing in the Social Media ROI Debate: Accountability
Jan 20, 2014 • 8 min
If you’re accountable for your social media program, you’re accountable for your social media ROI. Do you have a strategy in hand?
43: 5 Easy Steps to Get Started Podcasting This Year
Jan 15, 2014 • 16 min
I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to my advice, given while enjoying a bowl of ramen in the food court of a local Japanese supermarket!
42: My Social Media Marketing Predictions for the New Year
Jan 13, 2014 • 10 min
What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your social media success into the new year.
41: The Hidden Power of Google Plus Circle Sharing
Dec 31, 2013 • 13 min
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!
40: Your Biggest Social Media Marketing Challenge? Internal Recognition
Dec 26, 2013 • 13 min
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here’s some advice on how to explain your social media team internally, build consensus, and receive more…
39: The Marketing Agency Perspective on Social Media Marketing
Dec 21, 2013 • 11 min
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.
38: Social Selling: Understanding the Basics
Nov 12, 2013 • 10 min
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.
37: Social Media for IT (Information Technology) Professionals? You Bet!
Nov 7, 2013 • 16 min
A look into how information technology and project managers can proactively use social media and add value in a social business world.
36: Benchmarking Your Website for Social Media, SEO & Mobile
Nov 4, 2013 • 12 min
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.
35: Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media
Oct 24, 2013 • 19 min
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.
34: What You Need to Know about Video and Social Media Marketing
Oct 21, 2013 • 14 min
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.
33: Questions CEOs Ask About Social Media
Oct 11, 2013 • 9 min
What are the three things that CEOs should be worried about concerning their social media programs?
32: Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social
Oct 5, 2013 • 12 min
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual…
31: The Evolution of Social Media Dashboards: What You Need to Know
Sep 25, 2013 • 18 min
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.
30: 10 Recommended Paid Services for WordPress Blogs
Sep 21, 2013 • 19 min
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into.
29: Video: The Missing Ingredient in Your Social Media Marketing Strategy
Sep 12, 2013 • 11 min
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social - and why you should invest in video, too.
28: How to Audit Your Social Media Presence
Sep 4, 2013 • 14 min
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.
27: The Amazing Similarities Between Email Marketing and Social Media Marketing
Aug 29, 2013 • 10 min
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.
26: Facebook’s Recent Changes: What Do They Mean?
Aug 21, 2013 • 8 min
The truth about Facebook’s recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.
25: Keeping Your Business Safe in Social Media
Aug 14, 2013 • 11 min
Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.
24: Are You Taking Pinterest Seriously?
Aug 6, 2013 • 17 min
Learn about Neal Schaffer’s Pinterest experiment - and the data which backs up why you shouldn’t be ignoring Pinterest anymore.
23: All You Wanted to Know About Becoming a Social Media Influencer and Influencer Marketing
Jul 30, 2013 • 12 min
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?
22: Looking for Social Media Marketing Help? Listen to This First!
Jul 3, 2013 • 11 min
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.
21: LinkedIn for Sales and Social Selling: It All Comes Down to Your LinkedIn Profile
Jun 25, 2013 • 12 min
If you’re on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here’s advice on how to improve upon it.
20: From Windmill Networking to Maximize Social Business
Jun 18, 2013 • 10 min
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.
19: What can social media do for MY business?
Jun 11, 2013 • 9 min
A holistic and realistic perspective on the role social media marketing can play at your business.
18: Does your social media branding back up your digital content?
Jun 4, 2013 • 9 min
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it “human” enough to deepen online relationships?
17: The State of the Social Media Marketing Union Today
May 30, 2013 • 17 min
A deep analysis of Social Media Examiner’s 5th annual Social Media Marketing Industry Report. Learn where the social media marketing market is today and what trends are in store for its future.
16: The Secret to Business Success on Google Plus?
May 21, 2013 • 8 min
Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.
15: Social Media Marketing is All about FOCUS!
May 14, 2013 • 8 min
The importance of focus in everything you do in social media marketing: Platforms, content, and objectives.
14: The Evolution of Social Media Dashboards
May 1, 2013 • 9 min
Join me as I share my own usage of and reviews of popular social media dashboards while also recommending some new ones for you to explore.
13: Got Good Social Media Marketing Apps? [Ian Cleary of Razor Social Interview]
Apr 25, 2013 • 9 min
Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.
12: What the Heck is Empire Avenue?
Apr 8, 2013 • 7 min
A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?
11: Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!
Mar 29, 2013 • 10 min
Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.
10: Global Social Media Marketing: Does Your Brand have a Plan?
Mar 21, 2013 • 7 min
Now that you have a robust social media marketing program running in your own country, what about the rest of the world?
9: Social Media and Crisis Management
Mar 13, 2013 • 8 min
What is the best away to avoid a social media crisis? Listen to Neal Schaffer’s advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following.
8: 5 Components of a BAD Social Media Marketing Strategy
Mar 6, 2013 • 9 min
What makes a BAD social media strategy? Here I outline 5 key components that you should avoid in planning your own social media marketing strategy.
7: Content Marketing vs. Inbound Marketing: The Winner? CONTENT!
Mar 1, 2013 • 8 min
Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing.
6: Yes, There IS a Need for a Social Media Marketing MBA
Feb 22, 2013 • 8 min
Is there a need for a social media marketing MBA? Let me describe to you my conceptual approach to social media education - and why there is an ever-growing need for a social media marketing or even socal business MBA.
5: Fire Your Social Media Consultant!
Feb 11, 2013 • 7 min
Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.
4: Google Plus: Who Cares Whether Your Friends Use It or Not
Feb 4, 2013 • 7 min
Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+.
3: Defining Social Business
Jan 28, 2013 • 7 min
Social Business: A New Definition. Let me explain my perspective on the evolution from social media as an independent form of media to how it might impact your business, and thus what social business means to your company.
2: Facebook Graph Search and Social Media in the Here & Now
Jan 21, 2013 • 7 min
Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy.
1: The Biggest Reason You Should Become a Content Creator (and Why I Started this Podcast)
Jan 12, 2013 • 9 min
Welcome to the first episode of my podcast! This will tell you why I launched my podcast, which at the inception was called the Social Business Unplugged podcast. I also want to share with you how a podcast can feed into an inbound marketing strategy.