Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer
The Latest Social Media for Business Information That You Need to Know About.

How Even the Smallest of Businesses Can Leverage Influencer Marketing
Nov 6 • 34 min
If you think influencer marketing is just about famous consumer brands spending lots of money to have YouTubers and Instagrammers talk about them, you are far from the truth! Discover how any business in any industry can and should leverage…
How Can Marketers Stay Ahead in a Rapidly Changing Industry?
Oct 21 • 56 min
If you are a marketer, especially a digital or social media marketer, it really gets more and more difficult with each passing day to keep track of all of the changes going on in the world of marketing as well as all of the excellent and insightful…
If You Want to Excel in Social Media Marketing, You Need to be an Active Consumer of Social Media
Oct 6 • 22 min
For whatever social media channel you want to become proficient at, STOP listening to this podcast and START becoming a user of the channel! As marketers, we sometimes look for new social networks or content mediums to utilize for marketing, but…
LinkedIn for Students: What Do I Put in My LinkedIn Profile if I am a College Student?
Jun 21 • 27 min
How do you advertise your profile amongst so many professionals while you are still only a college student? And what might professionals learn about their own LinkedIn profile optimization from my advice to college students? Listen on for the details!
Why You Must Embrace Customer Experience Marketing To Stand Out As A Business (with Dan Gingiss) - Ep. 138
Mar 14 • 26 min
Customer experience marketing. It’s a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing it the right way? I could not think of a…
How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition - Episode 137
Feb 28 • 29 min
SEO is a war that you need to wage to be seen in search engines. Let me guide you through a refreshingly new way of thinking about SEO and how to apply it to your previously published blog posts as well as new content you should be creating in the future.
The (Social Media) Marketing Trends You Need to Understand Today
Jan 2 • 23 min
Social media keeps changing. How do we keep track of the social media marketing trends? Today I interview an expert to help you answer all those questions about social media marketing trends: Matt Navarra, a social media consultant and former social media…
Wake Up Call: It’s Time for Social Media Marketing 2.0 – Podcast Ep. 135
Dec 13, 2018 • 22 min
16 days. 6 countries. 2 continents. After a business trip around the world, I pondered what role businesses should play in social media. And then it dawned on me: Social media marketing has been going on for ten years, but brands on average still suck at…
It’s Time to Bring Content, Organic Social and Performance Marketing Teams Together – Podcast Ep. 134
Nov 26, 2018 • 22 min
I recently keynoted social media enterprise platform company’s Spark conference in Copenhagen, Denmark on the topic of influencer marketing. I had a chance to meet with their founder and CEO, Ulrik Bo Larsen, at the event and get his perspective…
Your Definition of Influencer Marketing is WAY Too Narrow: Influence is EVERYWHERE in Social Media
Oct 31, 2018 • 22 min
Influencer Marketing is about way more than just Instagram influencers with millions of followers. This episode is a preview of Neal’s new book on influencer marketing, The Business of Influence, and aims to change your mindset to understand that…
The Influencer Marketing ROI of Creating and Publishing a Roundup Post – Episode 132
Oct 22, 2018 • 23 min
Roundup posts are a powerful form of influencer marketing when strategically planned and implemented correctly, especially but not limited to B2B businesses. Learn how to create your own roundup posts with this interview with Codrut Turcanu, one of the…
How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More Engagement - Episode 131
Oct 18, 2018 • 38 min
On this podcast I first compare the concept of an Instagram follower policy with that of other social networks and then focus on detailing my experience on Instagram to help you create a policy that will help you grow both Instagram followers and…
An Insider’s Look at the Influencer Marketing Industry - Podcast Ep. 130
Oct 8, 2018 • 28 min
What are the biggest issues facing the influencer marketing industry today? And how can marketers best navigate the influencer landscape? Join me for an exclusive insider’s look at the influencer marketing industry in this interview with Eric Dahan, CEO…
How Fresh is Your Content? A “Fresh” Look at Content Marketing - Podcast Ep. 129
Sep 30, 2018 • 30 min
How fresh is your content? Content is the currency of social and digital media, yet what type of content in what content medium do you publish in what outlet or social media website? Join Neal for an insightful look into why content has an expiration date…
How Harvard Medical School Does Visual Social - Podcast Ep. 128
Feb 24, 2016 • 20 min
Today Neal is mixing it up with an interview as he gets ready to hit the road again in the next couple of months. He’s talking to someone he’ll be meeting at the upcoming Social Tools Summit in Boston, Jay Shemenski, who is the Digital…
10 Tips to Hack Your Social Media Growth - Podcast Ep. 127
Feb 18, 2016 • 21 min
Today Neal is talking about something he hasn’t talked about before: growth hacking. Growth hacking is basically how to quickly create a robust social presence on a newly launched effort in a short amount of time. Neal has had a few companies…
How to Create Processes for Your Social Media Program - Podcast Ep. 126
Feb 12, 2016 • 23 min
Today’s show is about something Neal is very passionate about both for his clients and for his own brand: taking social media seriously. Social is becoming a bigger part for businesses large and small, and they are spending more and more…
Product Hunt Ask Me Anything: Answering Your Questions about Social - Podcast Ep. 125
Feb 3, 2016 • 27 min
Not long ago, Neal was on an “Ask Me Anything” on Product Hunt, a website that showcases new products, apps, and startups. Today he’s sharing some of the questions he answered during that session because he thought maybe if one…
My Social Media Theme for 2016: Focus - Podcast Ep. 124
Jan 18, 2016 • 20 min
Happy new year and welcome to the first solo episode of 2016. Neal has been thinking a lot about skills of the best social media marketers, and what he’s going to be focusing on this year. The answer is focus: social media marketers wear lots of…
Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business - Podcast Ep. 123
Jan 5, 2016 • 22 min
Today Neal is sharing an interview he did with Marylin Montoya of Sociabble. Sociabble, one of the sponsors of the 2015 Social Tools Summits, is an employee advocacy platform that uses content marketing and social media networks to connect relevant…
An Essential Component of Content Marketing - Podcast Ep. 122
Dec 21, 2015 • 18 min
The Social Tools Summit was a couple of months ago now, but Neal is still sharing some great conversations he had around the event. On today’s podcast, he’s talking to Chad Abbott, the CEO of Abbson Live, the company that provided all of…
Everything You Wanted to Know about Employee Advocacy - Podcast Ep. 121
Dec 14, 2015 • 22 min
Today on the podcast, Neal is sharing an interview he did at the Social Tools Summit in San Francisco with Chad McCaffrey and Daniel Hebert of PostBeyond. Listen in as they talk all about employee advocacy. This episode is full of great reminders for…
How to Reach Out to Social Media Bloggers and Influencers - Podcast Ep. 120
Dec 7, 2015 • 16 min
Today Neal is talking about how to reach out to bloggers, influencers, and anyone else you want to cover your story. It’s important to remember that these bloggers are busy people, and you’re asking them to take time to use your product,…
Rediscovering the Value of Social Media for Business - in South Africa - Part Two - Podcast Ep. 119
Nov 30, 2015 • 18 min
Neal recently visited South Africa and was interviewed on South Africa FM. Last week, you heard the first half of that interview. This week, listen in to hear a continuation of the conversation about social media for business, and what it might be…
Rediscovering the Value of Social Media for Business - in South Africa - Part One - Podcast Ep. 118
Nov 23, 2015 • 19 min
Neal is back! You’ve heard him talk about keeping it real in your social and your content, and he wants to keep it real. Neal’s goal is always to do this podcast regularly, but everyone’s busy! Since the last podcast, he’s…
Announcing Neal’s New Ebook Maximize LinkedIn for Business - Podcast Ep. 117
Nov 16, 2015 • 20 min
Today Neal is coming to you from Clearwater, Florida, where he actually did this podcast episode as a Periscope broadcast. And while he does talk a little bit about Periscope in this episode, what he’s mostly discussing is his new ebook which…
How to Refine Your Visual Voice and Engage on Instagram - Podcast Ep. 116
Jul 31, 2015 • 22 min
Neal has been in Japan these last few weeks, and he’s been thinking a lot about the power of mobile. This week Neal is talking about the social network that you can only engage in from mobile: Instagram. It’s important for businesses to…
How Cathay Pacific Built a Global Employee Advocacy Program - Podcast Ep. 115
Jul 6, 2015 • 24 min
This week Neal is coming to you from Japan, and he’s talking to Dennis Owen, from Cathay Pacific. The two are talking about Cathay Pacific’s extremely successful employee advocacy program, which Dennis launched simultaneously with their…
Why It’s Time to Prune Your LinkedIn Connections - Podcast Ep. 114
Jun 30, 2015 • 18 min
When Neal first started speaking and blogging about social media, he focused on LinkedIn. But the platform has changed so much since the beginning, and of course the interactions and recommended use of it have evolved too. Today, Neal is talking about…
My New Video Workshop: Content Marketing for Social - Podcast Ep. 113
Jun 25, 2015 • 12 min
This week on the podcast, Neal is sharing a new project with you. In his social media consulting business, he gets very broad and occasionally vague requests all the time, and there’s just no way he can help every person that reaches out. So…
What Content Marketers Can Learn From Publishers
Jun 17, 2015 • 12 min
Neal is at the Corporate Social Media Summit this week, speaking and leading panels on all things social media and content creation. In this episode, he chats with Saul Leal, the Director of the Family Share Network, a group of Facebook pages,…
How to Create a System for Your Content Marketing
Jun 10, 2015 • 21 min
After talking with people all over the world about social media, today Neal is talking about content. Yes, content is important, but with an oversaturated market, it’s important that the content you are creating and sharing is legendary! So why…
How to Generate Leads from Facebook with TabSite
May 26, 2015 • 14 min
This week, Neal is coming to you from Victoria BC, where he spoke at Social Media Camp. At the event, Neal ran into friend Mike Gingerich of TabSite. TabSite is a great tool that helps you run contests and capture leads, mostly on Facebook, but also…
My Best Social Media Advice? Ignore Everyone’s Social Media Advice.
May 19, 2015 • 12 min
Coming to you from the Women’s Business Symposium, sponsored by Comerica Bank, and benefitting Girls, Inc., this week Neal is discussing when to listen to advice, and when to ignore it. Last week, he held the event that he’s been talking…
The Value of Content Curation with Curata
May 12, 2015 • 24 min
Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it many channels, as well as provide…
Creating Employee Advocates with GaggleAMP
May 4, 2015 • 24 min
Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. They discuss…
Using Simply Measured to Drive Social Media ROI with Measuring and Planning
Apr 30, 2015 • 14 min
Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small…
How Likeable Hub Helps Businesses Capture the Benefits of Social
Apr 27, 2015 • 16 min
Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable…
How to Use Live Video in Your Marketing Strategy
Apr 21, 2015 • 17 min
This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know…
Introducing OktoPost: The B2B Social Media Management Tool
Apr 13, 2015 • 18 min
This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your…
Reintroducing Agora Pulse: The Social Engagement Dashboard for Facebook, Twitter and Instagram
Apr 7, 2015 • 25 min
At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter….
From the CeBIT Global Conferences 2015: Introducing Blappsta - Turn Your Blog into an App
Mar 31, 2015 • 13 min
This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can…
From the CeBIT Global Conference 2015: The Role of IT in Social Media
Mar 25, 2015 • 25 min
This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great event, and had such a good time sitting down to speak with Ingo Stoll about the role information…
7 Reasons LinkedIn Should Become Your New CRM
Mar 6, 2015 • 22 min
Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and…
Guest Blogging is Here to Stay: Respect the Content and the Creators
Feb 23, 2015 • 18 min
Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, Neal talks about the…
There are Options: How to Help Your Small Business with Social Media
Feb 11, 2015 • 16 min
Neal gets a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today Neal discusses some of the options that are available for…
5 Things You Need for a Successful Social Selling Infrastructure
Feb 4, 2015 • 18 min
Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might…
The Role of Stories and Human Interaction in Sharing Your Expertise
Jan 30, 2015 • 20 min
You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are…
Employee Advocacy, Social Selling, and The Missing Alignment Between Sales and Marketing
Jan 26, 2015 • 23 min
What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical…
9 Things You Should Focus Your Social Media Efforts On in 2015
Jan 13, 2015 • 20 min
Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content,…
Restarting Your Social Media Strategy for 2015
Dec 24, 2014 • 13 min
Is your social media strategy stuck in “2011 social media?” Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.
Announcing the Social Tools Summit
Dec 16, 2014 • 15 min
Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.
LinkedIn Publishing Platform Tips: Should I Republish My Blog Content on LinkedIn?
Dec 9, 2014 • 12 min
Now that you see the value in publishing on LinkedIn, should you simply republish your blog’s content on LinkedIn? Or … ? Neal responds to the question point blank with advice to help you better understand, leverage, and maximize your LinkedIn…
9 Concepts to Raise Your Social Media to the Next Level
Dec 4, 2014 • 16 min
Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.
This is How You Create a Community in Social Media through a Social Media Campaign
Nov 26, 2014 • 16 min
Neal shares best practices with social media campaigns by showcasing Passion Planner’s Kickstarter campaign and what can be learned from it.
Want to Improve Your Social? Start with These Six Ideas
Nov 19, 2014 • 13 min
Neal describes a pre-sales social media consulting call with six ideas to improve your social media that go above and beyond your social media.
What I’ve Learned in Building a New Social Media Community
Nov 11, 2014 • 21 min
Neal talks about the launch of his new Social Media Center of Excellence Facebook Group and what he has learned building a new community in social media - and how you can leverage Neal’s experience.
Protecting Your Content and Brand Equity in Social Media
Nov 4, 2014 • 25 min
As your company’s social media presence grows and you begin to yield “influence” in social media, you will be faced with those who copy your content as well as attack you. Neal shares his own experience as to how he deals with these issues to help…
Rediscovering the Potential Business Value of Facebook Groups
Oct 28, 2014 • 18 min
Have you had a bad experience on a social network and refused to venture back into it? That’s not good business sense. Perhaps it has happened to you by being opted-in to several Facebook Groups without your permission. Now is time to join Neal in…
Making the Instagram Transition from Personal to Business
Oct 24, 2014 • 16 min
As Instagram continues to gain in popularity, many haven’t started to leverage the opportunities that Instagram provides businesses. Neal introduces his own story of the why and how he is transitioning to use Instagram as a more integral part of his…
How to Take Your Employee Advocacy to the Next Level: An Interview with GaggleAMP
Oct 15, 2014 • 23 min
Neal interviews Glenn Gaudet, CEO and founder of GaggleAMP, and talks about the history of employee advocacy and the challenges that face companies that try to launch such a program internally.
Ello? What’s all this talk about ELLO?
Oct 10, 2014 • 11 min
A first look at the newest social network Ello. Should you sign up? Spend much time there? Use it for your business? Listen to Neal’s advice and gain some rational perspective on what value Ello might be able to provide you and your business.
Creatures of Habit and The Business of Social Media
Oct 1, 2014 • 14 min
How should small businesses approach an investment in social media? Learn how a social media consultant views how small business should consider what business value they should derive from social - and how to better manage their expectations vis a vis…
The Single Question to Help Guide Your Social Media Marketing
Sep 23, 2014 • 10 min
If you’re looking to better leverage social media for marketing, this is the one question that you need to answer to help guide you towards implementing the right social media strategy.
The Importance of Consistency (and How It Relates to Paid Social) in Social Media
Sep 16, 2014 • 14 min
Building a brand in social does not happen overnight. Learn about just how important consistency in your social media efforts are and how to use paid social to help accelerate it.
Debunking the Pinterest Myth
Sep 9, 2014 • 17 min
How can a B2B company find success in a social network like Pinterest? Find out how and learn some new tips, tricks, and concepts to help you Maximize Your Social in this episode.
The Secret to Getting Content Featured into LinkedIn Pulse
Sep 3, 2014 • 15 min
Neal takes a deep dive into LinkedIn Pulse and reveals a “hidden” back door to help you get your content featured into LinkedIn Pulse.
It’s Time to Ctrl-Alt-Delete How You View LinkedIn
Aug 26, 2014 • 11 min
LinkedIn is not about the connections but the engagements and relationships you can build with other professionals and businesses. This episode will change your perspective on LinkedIn for the better.
How to Leverage Big Data to Optimize Your Social
Aug 19, 2014 • 9 min
Neal introduces the concept of an anchor network and how to leverage big data through tools that analyze your own social presence to better optimize your social.
Holistic Social Media 101: Asking the Right Social Media Questions
Aug 12, 2014 • 13 min
When looking at optimizing your social media program, are you asking the right questions? Neal will provide examples of a holistic mindset to help you ask the right questions that will truly help you Maximize Your Social.
Understanding the LinkedIn Publishing Audience
Aug 5, 2014 • 11 min
Neal reveals his “aha!” moment from his recent blog post on LinkedIn and offers advice on better understanding the unique demographic that is viewing your blog posts on LinkedIn.
Neal’s Fave Social Media Productivity Tips & Tools
Aug 1, 2014 • 13 min
Spending too much time in social and achieving too few business results? Neal shares his favorite social media productivity tips - and a plethora of tools to help you and your business improve your social media productivity by leaps and bounds.
Is it Time for You (and Your Business) to Unplug from Social Media?
Jul 30, 2014 • 12 min
A look at why unplugging from social media is a critical component to a social media strategy as well important to understanding the ROI of social from a business and personal perspective.
The Definitive Guide to Employee Advocacy
Jul 24, 2014 • 10 min
Neal announces his new free ebook, created together with the employee advocacy platform PeopleLinx, on how to create, manage, and measure an employee advocacy program regardless of the size of your business.
Social Media Lessons Learned from the Japanese Countryside
Jul 23, 2014 • 12 min
Neal shares the four things companies need to launch a successful social media program based on time he recently spent in rural Japan helping farmers get social media savvy.
Social Media Engagement from a London Pub
Jul 16, 2014 • 20 min
Join Neal in a candid conversation over a pint from London as he introduces three of his social media friends who help provide fresh (but sometimes “old school”) insight into leveraging social media for your business.
The Uniquely Engaging Pinterest Community Boards
Jun 24, 2014 • 10 min
Pinterest Community Boards have a unique role in the world of social media. Find out why you should be leveraging them as part of your social media strategy.
LinkedIn’s Latest New Premium Features - What are They and Is it Worth the Upgrade?
Jun 18, 2014 • 9 min
LinkedIn recently upped the ante of becoming a paid member with the new “Spotlight” account. Is it worth the upgrade? Listen on for Neal’s detailed advice on the new features and why you may (or may not) be interested in them.
Want Social Media Success? Be an Active Community Member!
Jun 13, 2014 • 10 min
If you’re not finding success as a member of any given social network, chances are you simply aren’t spending enough time there and becoming a true community member. From Twitter to Pinterest to SlideShare, Neal shares the secrets behind social media…
Are You Using Social Media for What it’s Meant for?
Jun 9, 2014 • 9 min
A look into the different ways social media users use Instagram as well as other social networks - and Neal’s recommendations for being the most effective with your social media marketing.
Everything You Always Wanted to Know About Crowdfund Marketing
May 28, 2014 • 12 min
Neal interviews crowdfund marketing expert Peter Trapasso at Cisco Live and gets to the gist of how to use crowdfunding as a marketing vehicle.
The Only Constant in Your Career is Change: Learn to Embrace It (Part 2)
May 20, 2014 • 16 min
Neal continues providing his advice that he recently gave LinkedIn on career change and learning to adapt to – and thrive on – the constant change that is part of our everyday life.
The Only Constant in Your Career is Change: Learn to Embrace It (Part 1)
May 13, 2014 • 21 min
Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life.
Google Plus is Dying! Read All About It!
May 7, 2014 • 12 min
A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus.
It’s Time to Reset Your Email Marketing
May 2, 2014 • 15 min
Are you providing true value and building a relationship with your email subscribers? If not, it’s time to do a hard reset with this advice from Neal Schaffer.
Are You Helping Your Customers Create Photographable Memories?
Apr 22, 2014 • 9 min
Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media.
Social Media for Professionals (and Students): A Professor’s Perspective
Apr 18, 2014 • 12 min
Neal interviews social media professor Niklas Myhr about his social media classes and advice for both professional MBA students as well as undergrads.
Dynamically Adapting a Changing Content Focus to Your Social Media Strategy
Apr 8, 2014 • 9 min
Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from…
How Social Media Complements Your Sales Funnel
Apr 1, 2014 • 10 min
How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start?
How to Determine Objectives for Your Social Media Strategy
Mar 26, 2014 • 11 min
Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social.
Protecting Your Online Content in a Digital World
Mar 18, 2014 • 10 min
As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it.
Understanding the Compelling Power of the LinkedIn Publishing Platform
Mar 13, 2014 • 10 min
My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform.
Best Practices in Blogger Outreach
Mar 4, 2014 • 11 min
Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign.
Internal Communications and Social Media - What You Need to Know
Feb 25, 2014 • 17 min
Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices.
Maximize Your Facebook
Feb 19, 2014 • 16 min
Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size.
Finding Time for Google Plus
Feb 11, 2014 • 16 min
Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on…
Is Social Media Marketing World the Best Social Media Conference?
Feb 4, 2014 • 13 min
Neal interviews Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others.
How Social Media is Taught in Universities
Jan 28, 2014 • 17 min
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with…
What’s Missing in the Social Media ROI Debate: Accountability
Jan 20, 2014 • 8 min
If you’re accountable for your social media program, you’re accountable for your social media ROI. Do you have a strategy in hand?
5 Easy Steps to Get Started Podcasting in 2014
Jan 15, 2014 • 16 min
Neal Schaffer has a chat with fellow social media professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to Neal’s advice as he enjoys his bowl of ramen at a local Japanese supermarket.
My Social Media Predictions for 2014
Jan 13, 2014 • 10 min
What social media trends should businesses pay attention to in 2014? Neal Schaffer explains the major trends that will help your business continue your social media success into the new year.
The Hidden Power of Google Plus Circle Sharing
Dec 31, 2013 • 13 min
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!
Your Biggest Social Media Challenge? Internal Recognition
Dec 26, 2013 • 13 min
Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here’s some advice on how to explain your social media team internally, build consensus, and receive more…
The Agency Perspective on Social Media Marketing
Dec 21, 2013 • 11 min
While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business.
Social Selling: Understanding the Basics
Nov 12, 2013 • 10 min
A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer.
Social Media for IT Professionals? You bet!
Nov 7, 2013 • 16 min
A look into how information technology and project managers can proactively use social media and add value in a social business world.
Benchmarking Your Website for Social Media, SEO & Mobile
Nov 4, 2013 • 12 min
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.
Youtility: Jay Baer Shares Insights on Mobile, Content Marketing, and Social Media
Oct 24, 2013 • 19 min
Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business.
What You Need to Know about Video and Social Media Marketing
Oct 21, 2013 • 14 min
An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media.
Questions CEOs Ask About Social Media
Oct 11, 2013 • 9 min
What are the three things that CEOs should be worried about concerning their social media programs?
Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social
Oct 5, 2013 • 12 min
The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and…
The Evolution of Social Media Dashboards: What You Need to Know
Sep 25, 2013 • 18 min
An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity.
10 Recommended Paid Services for WordPress Blogs
Sep 21, 2013 • 20 min
WordPress is free, but if you want to get the most out of your CMS for inbound marketing, here are 10 recommended paid services that you should look into.
Video: The Missing Ingredient in Your Social Media Strategy
Sep 12, 2013 • 11 min
Are you overlooking the potential power of video to help promote your brand? Read on about why Neal Schaffer chose to create a book trailer for Maximize Your Social - and why you should invest in video, too.
How to audit your social media presence
Sep 4, 2013 • 14 min
The background for and importance of auditing your social media, with a concrete example comparing the Facebook presence of two hotels.
The Amazing Similarities Between Email Marketing and Social Media Marketing
Aug 29, 2013 • 10 min
Engagement, relevance and relationships are as important in social media marketing as they are in email marketing.
Facebook’s Recent Changes: What Do They Mean?
Aug 21, 2013 • 8 min
The truth about Facebook’s recent changes: Nothing changed. You still need a data-driven approach to Facebook - and social media - marketing.
Keeping Your Business Safe in Social Media
Aug 14, 2013 • 11 min
Neal Schaffer details how his social media accounts recently got hacked - and provides six points of advice to help you avoid the same fate.
Are You Taking Pinterest Seriously?
Aug 6, 2013 • 17 min
Learn about Neal Schaffer’s Pinterest experiment - and the data which backs up why you shouldn’t be ignoring Pinterest anymore.
All You Wanted to Know About Social Influence
Jul 30, 2013 • 12 min
What does it mean to be an influencer in social media? Why is it important to businesses? And how can people become influencers?
Looking for social media help? Listen to this first!
Jul 3, 2013 • 12 min
Before you hire an intern or call up a social media consultant, first ask yourself these 5 critical questions to give your social media for business plans a reality check.
LinkedIn for Sales: It All Comes Down to Your LinkedIn Profile
Jun 25, 2013 • 12 min
If you’re on LinkedIn for sales, business development, or marketing, you need to realize that everything you do on LinkedIn leads back to your profile. Here’s advice on how to improve upon it.
From Windmill Networking to Maximize Social Business
Jun 18, 2013 • 10 min
What is the value of guest blog posts on your website? Learn about the history of Windmill Networking along with advice on what type of content you should try to source for your website blog.
What can social media do for MY business?
Jun 11, 2013 • 9 min
A holistic and realistic perspective on the role social media marketing can play at your business.
Does your social media branding back up your digital content?
Jun 4, 2013 • 9 min
More companies are sharing more content in social media, but when a social media user has a conversation with your business, does your voice branding back up your content - and is it “human” enough to deepen online relationships?
The State of the Social Media Marketing Union in 2013
May 30, 2013 • 17 min
A deep analysis of Social Media Examiner’s 5th annual Social Media Marketing Industry Report.
The Secret to Business Success on Google Plus?
May 21, 2013 • 8 min
Neal Schaffer reveals the secret fact that businesses should know in order to leverage the potential that is Google Plus.
Social Media is All about FOCUS!
May 14, 2013 • 8 min
The importance of focus in everything you do in social media: Platforms, content, and objectives.
The Evolution of Social Media Dashboards
May 1, 2013 • 9 min
Join Neal as he shares his own usage of and reviews social media dashboards while also recommending some new ones for you to explore.
Got Good Social Media Marketing Apps? [Interview with Ian Cleary of Razor Social]
Apr 25, 2013 • 9 min
Ian Clearly of Razor Social joins us for a look at the best social media marketing apps for social media management, monitoring, and automation.
What the Heck is Empire Avenue?
Apr 8, 2013 • 7 min
A look at Empire Avenue from a social media marketing perspective. Does it make sense for your brand to have a presence there?
Google Plus vs Facebook vs Twitter vs LinkedIn: The Grand Experiment!
Mar 29, 2013 • 10 min
Through an experimental post, you will quickly discover the differences between the major 4 platforms and discover value in Google Plus that you might not have seen before.
Global Social Media: Does Your Brand have a Plan?
Mar 21, 2013 • 7 min
Now that you have a robust social media program running in your own country, what about the rest of the world?
Social Media and Crisis Management
Mar 13, 2013 • 8 min
What is the best away to avoid a social media crisis? Listen to Neal Schaffer’s advice and, instead of dwelling on the negative, focus on the positive by generating goodwill and brand advocates through growing a social media following.
5 Components of a BAD Social Media Strategy
Mar 6, 2013 • 9 min
What makes a BAD social media strategy? Neal Schaffer outlines 5 key components that you should avoid in planning your own social media strategy.
Content Marketing vs. Inbound Marketing: The Winner? CONTENT!
Mar 1, 2013 • 8 min
Move beyond the semantic differences of content marketing and inbound marketing and learn about the central role that content will play in your social media marketing.
Yes, There IS a Need for a Social Media MBA.
Feb 22, 2013 • 8 min
Is there a need for a social media MBA? Neal Schaffer discusses his conceptual approach to social media education - and why there is an ever-growing need for a social business MBA.
Fire Your Social Media Consultant!
Feb 11, 2013 • 7 min
Stop outsourcing your social media to consultants and agencies who put a black box around your social media. Instead, start thinking of ways to own your social media strategy and insource your social media activities.
Google Plus: Who Cares Whether Your Friends Use It or Not
Feb 4, 2013 • 7 min
Google Plus is a critical social network that every business should be on, but many discount it. Why? Find out why - and how you can help your company better leverage G+.
Defining Social Business
Jan 28, 2013 • 7 min
Social Business: A New Definition. Neal Schaffer explains the evolution from social media to social business - and what it means to your company.
Facebook Graph Search and Social Media in the Here & Now
Jan 21, 2013 • 7 min
Does Facebook Graph Search matter to your business in the here and now? A look at the importance of sticking to present technology in your social media strategy.
The Biggest Reason You Should be Sharing Your Content (and Why I Started this Podcast)
Jan 12, 2013 • 9 min
Why Neal Schaffer launched the Social Business Unplugged podcast. A look at how a podcast can feed into an inbound marketing strategy.