The Art of Online Business

The Art of Online Business

rickmulready.com/category/aoptpodcast
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in your business — you’re in the right place. Host Rick Mulready is an online business coach, ads expert and lifestyle entrepreneur sharing his path to building a million dollar business as an online expert and course creator. His specialty? Breaking complex overwhelm-inducing ideas and strategies into bite sized easy to understand pieces. His not-so-secret superpower? Teaching simplified Facebook and Instagram ad strategies you can use to create a foundation for more freedom, leads, and sales in your business. Ready


Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2)
Nov 15 • 20 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series…
How to Create Massive Pre-Launch Buzz with Facebook/IG Ads
Nov 13 • 44 min
This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart…
Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I)
Nov 8 • 21 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I…
The Secret to Improving Your Facebook/IG Ad Targeting & Copy
Nov 6 • 24 min
Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at…
Quick Tip: How to Allocate Your Facebook/IG Ads Budget
Nov 1 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your…
How I Did It: LiveStream Launch Formula
Oct 30 • 46 min
Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. In the past I’ve also used a…
Quick Tip: Why Comparing Stats Is a Disservice to Your Business
Oct 25 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing…
How to Increase Sales By Understanding Your Buyer’s Journey
Oct 23 • 41 min
You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to…
Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why…
Oct 18 • 9 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be…
Strategy Session: From Confusion to Clarity, with Amanda Genther
Oct 16 • 72 min
Today’s strategy session is with Amanda Genther, who is best known for creating custom sales page design for people launching online courses, membership sites, higher-ticket group coaching and mastermind groups. Amanda is in a bit of a transition…
Quick Tip: Facebook/IG Ads Freak You Out? Do This…
Oct 11 • 19 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is for you if ads freak you out. It’s…
How to Be an ‘Entrepreneur With Impact’
Oct 9 • 41 min
If you’ve been following why I rebranded the podcast to The Art of Online Business, you know that I’ve been thinking a lot about the evolution of my business this past year. In fact, I really changed the lens through which I view my business since…
Quick Tip: What’s Your ‘Special Sauce’?
Oct 4 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is looking at what’s your “Special…
Why I’m Retiring “The Art of Paid Traffic”
Oct 2 • 24 min
This past year has been full of new chapters for me. I became a new father in December of 2018 when my daughter was born, and that really became a sort of domino effect of changes in not only my personal life, but in my business too. I suddenly got…
Quick Tip: 5% - Are You Doing This To Move Your Business Forward?
Sep 27 • 12 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the “5%” – are you…
Strategy Session: How to Increase Revenue by $25K/mo with Jasmine Shea
Sep 25 • 51 min
For today’s show I wanted to share with you a strategy session I recently had with a member of my Accelerator Group Mastermind who is looking to increase her monthly revenue by $25,000 – in addition to what she is generating right now in her…
Quick Tip: What’s Facebook’s Attribution Window & Why Is It Important?
Sep 20 • 15 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Attribution Window…
How to Make Facebook & Instagram Ads Easy…
Sep 18 • 51 min
Facebook and Instagram ads aren’t difficult, but with so much talk about them being overwhelming and scary, I wanted to record this episode for everyone who thinks that they are “hard.” I can speak from experience and say that once you get over…
Quick Tip: How to Troubleshoot Your Facebook/Instagram Ads Stats
Sep 13 • 20 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what Facebook and Instagram ads…
Why Growing Your Business Is 90% Mindset, with Lianne Kim
Sep 11 • 67 min
My guest for this episode is Lianne Kim, who’s a member of my current Accelerator Mastermind and has appeared on The Art of Paid Traffic before. I had no idea where this conversation with Lianne was going to go, and I wasn’t even sure if I’d be…
Quick Tip: All Leads Aren’t Created Equal
Sep 6 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how all leads aren’t…
My Evergreen Funnel Isn’t Working (And What I’m Doing About It)
Sep 4 • 34 min
For today’s show I’m going to be breaking down the evergreen webinar funnel I’m running for my Foundations Facebook and Instagram Ads Program. Why am I sharing this? Well to be honest, this funnel hasn’t been performing anywhere near where I…
Quick Tip: Do THIS In Your Business to Simplify and Increase Revenue
Aug 30 • 17 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. For today’s quick tip, if you do THIS in your Business,…
How She Did It: A $41K Launch & Overcoming Perfectionism
Aug 28 • 54 min
Today’s guest is returning to the podcast for the second time, and as you’ll hear, not only does she have a goal of achieving the most guest appearances on The Art of Paid Traffic, but she also has some big goals for her business. Brandi Mowles…
Quick Tip: How to Hire a Facebook/IG Ads Manager
Aug 23 • 21 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hire a Facebook/IG…
What No One Ever Told Me About Running a Business & Being a New Dad
Aug 21 • 82 min
It takes a lot to get me nervous, but I’d by lying if I said I wasn’t nervous about publishing this episode. Today my friend Tiffany Lee Bymaster is flipping the script and turning the tables by interviewing me, and we go really deep with a lot of…
Quick Tip: Simple Mindset Hack for When Things Aren’t Going Well
Aug 16 • 12 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is a simple mindset hack for when things…
From Hobby to THRIVING Online Business with Hallie Sherman
Aug 14 • 49 min
My guest today is a member of my current Accelerator mastermind group, and she has been crushing it in just the short time since we started working together! Hallie Sherman is a speech-language pathologist who works full-time in the public school…
Quick Tip: Two Facebook/IG Ads Updates You Need to Know
Aug 9 • 10 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about two Facebook/IG ads updates you…
Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now
Aug 7 • 24 min
On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature,…
Quick Tip: Knowing Your Numbers — It’s All JUST Math…
Aug 2 • 12 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is knowing your numbers – and why it’s…
3 Simple Strategies for Retaining Your Customers with Casey Graham
Jul 31 • 57 min
Today’s guest is someone that I’ve looked to for mentorship, because he is literally one of my favorite people in the online business space. Casey Graham has started and sold three businesses, and he is now the founder and CEO of a company called…
Quick Tip: Facebook’s Campaign Budget Optimization Rollout Delayed?
Jul 26 • 10 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook’s Campaign Budget…
(Case Study) How a Personal Trainer Went From Idea to 25 Online Course Sales In just 2 ½ Weeks with Jose Quiroz
Jul 24 • 47 min
I’m honored to bring a regular listener of this podcast, Jose Quiroz, on to the show to share a cool case study of how he helped a client of his, and I know a lot of people will benefit from the lessons Jose learned from it and what he discusses in…
Quick Tip: Distractions Or Money Making Opportunities?
Jul 19 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to tell if you’re getting…
Simple Instagram Selling Strategies Working TODAY with Craig Ballantyne
Jul 17 • 53 min
Today on the show I’m bringing back my friend Craig Ballantyne to share more about how he’s crushing it using Instagram for his business. Craig appeared on the podcast back in May last year, where he talked about how he used Instagram Stories to…
Quick Tip: Stop Making This Mistake With Your FB/IG Ads
Jul 12 • 10 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop making this mistake…
How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck
Jul 10 • 56 min
With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical…
Quick Tip: How to Stop Doing ALL the Things In Your Business
Jul 5 • 17 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to stop doing ALL…
Small List No Problem, From Zero to Waitlist In 6 Months, with Brandi Mowles
Jul 3 • 60 min
My guest today is Brandi Mowles, and she helps service-based entrepreneurs and businesses explode their growth by using Facebook ads and sales funnels. I originally recorded a strategy session with Brandi earlier this year that hadn’t yet aired, but…
Quick Tip: Big Changes Coming to Facebook’s Custom Audiences?
Jun 28 • 14 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about some big changes coming to…
How to Strategically Grow Your Team (Step-by-Step), with Theresa Loe
Jun 26 • 62 min
Why do so many entrepreneurs struggle with building a team? This is a topic that we haven’t talked a lot about on previous episodes of the podcast, but I’m going to be diving deep into it with my guest Theresa Loe today. Theresa helps online…
Quick Tip: Do This BEFORE Creating Your Course/Product
Jun 21 • 16 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook and Instagram ads or online marketing or just general growing your business tips. Today’s quick tip is about what I suggest you…
From Zero to 5-Figures/Month with Sarah Young
Jun 19 • 51 min
Joining me today on the podcast is a return guest, Sarah Young. Sarah is the founder of BizTemplateBabe.com, where she creates DIY graphic design templates for online entrepreneurs, and she is actually a new member of my Accelerator mastermind group,…
Quick Tip: Which “Conversion Window” Should You Choose for Your FB/IG Ads?
Jun 14 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about which “conversion window” you…
Four “Bonus” Key 7-Figure Business Lessons
Jun 12 • 30 min
On last Wednesday’s episode I shared 7 key lessons that I’ve learned on my way to 7-figures, and as you heard, it took a lot more than just using Facebook and Instagram ad stories. When I was brainstorming ideas for that episode though I came up…
Quick Tip: FB/IG Ads Campaign Budget Optimization Tips
Jun 7 • 17 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about Facebook and Instagram Ads…
7 Key Business Lessons I’ve Learned On My Way to 7-Figures
Jun 5 • 39 min
When I start talking about the different elements it takes to build a successful online business, other than using Facebook and Instagram ad strategies, I often get puzzled looks. I may be known for teaching how to successfully use ads to grow an…
Quick Tip: This Might Be the One Thing Killing Your Sales…
May 31 • 15 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how the one thing that might be…
[Case Study] Overcoming Obstacles to Her First ($30K) Course Launch
May 29 • 52 min
On today’s episode I’m welcoming back a student of mine to the podcast. The last time Jennifer Myers was here, she was talking about how realtors can grow their business with Facebook and Instagram ads, but this time is different. We’re talking…
Quick Tip: I Messed Up… & THE #1 Quality Needed for Running An Online Business
May 24 • 16 min
On today’s Quick Tip episode, I share THE #1 quality you need as a business owner to ensure the growth of your business. And I do it by sharing 3 lessons that I learned through a big time mess up that I recently created in my business. …
How Clarity In Your Messaging Creates HUGE Momentum In Your Business with Lea Pickard
May 22 • 60 min
Today’s episode is a special one, as you’re actually going to hear the process that one of my students, Lea Pickard, went through before, during and after she sat on the “hot seat” at our recent Accelerator retreat. Lea is a happiness expert…
Quick Tip: Wait…You ARE Targeting These Lookalike Audiences, Right?
May 17 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I’m asking if you ARE targeting these…
How to Create Big Revenue with a Small Email List with Tarzan Kay
May 15 • 55 min
Building an email list is one of the most important aspects of your business, but I know from experience that it can be really easy to fall into the comparison trap when it comes to the size of your list.Today’s guest is Tarzan Kay, and her story is…
Quick Tip: How to 2x Your Email Open Rate In Two Simple Steps
May 10 • 9 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to double your email open rate…
The Secret to Selling More On Webinars, Video, On Stage, etc… with Colin Boyd
May 8 • 55 min
Speaking is a critical skill that’s needed in order to sell your products and services, and in order to grow your online business, you need to sell. That is why I’m bringing my good buddy Colin Boyd on to the podcast to share his expertise with…
Quick Tip: Top 10 Tools To Streamline Your Business
May 3 • 23 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about my top tools to…
How to Ensure your Ad Campaign is Profitable (Everytime) with Tom Breeze
May 1 • 64 min
Joining me on the show today is my buddy (and brilliant YouTube ads wizard!) Tom Breeze. Tom runs a U.K.-based YouTube ads agency that works with some huge brands and online influencers, and if his name sounds familiar, it’s because this is actually…
Quick Tip: Avoid This “Mistake” With Instagram Story Ads
Apr 26 • 10 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I show you how to avoid a common…
Case Study: 3 Facebook Messenger Campaigns That Are Crushing It
Apr 24 • 49 min
On today’s episode I welcome back Steve Loiselle, a student of mine who is absolutely crushing it for his local business clients with his Facebook Messenger campaigns. I asked Steve to come back so he could take you through 3 case studies where…
Quick Tip: Are You Doing a Disservice to Your Audience?
Apr 19 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip we’ll look at if you are you doing a…
Simple Facebook Messenger Campaigns that Convert with Ethan Sigmon
Apr 17 • 42 min
In this episode you’ll hear a conversation with Ethan Sigmon, who is the founder and CEO of Opesta, a Facebook Messenger marketing automation tool. I asked Ethan to come back on the podcast to share a really cool Facebook Messenger case study of a…
Quick Tip: Understanding Cold, Warm & Hot Traffic
Apr 12 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about understanding cold, warm & hot…
3 Mistakes to Avoid When Trying to Connect With Your Target Audience, with Mel Abraham
Apr 10 • 57 min
I’m very excited today to be bringing you the first in-person podcast recorded here at the Team Mulready studio, with my guest being a very good friend of mine, Mel Abraham. In this episode Mel and I will be talking about a topic that’s been…
Quick Tip: What’s Your “Why” In Your Business?
Apr 5 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is talking about what’s your “why” in your…
How a Celebrity Stylist Is Scaling Her Business Online, with Trish Taylor
Apr 3 • 37 min
I’m so excited to be bringing you this interview today with Trish Taylor, who is part of our Accelerator group training program. Trish is a personal stylist who helps female entrepreneurs dress for the life they want, to dress the body they have…
Quick Tip: Your Audience Is Starving For Your Help…What Are You Waiting For?!
Mar 29 • 16 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how your audience is starving for…
The Facebook Ads Hack that’s Generating $22 for every $1 Spent with Daniel Daines-Hutt
Mar 27 • 49 min
On today’s episode I’m chatting with Daniel Danies Hutt, a self-confessed “marketing nerd” who’s originally from England and now living in New Zealand. I’m so excited to bringing this conversation with you, and as you’ll hear, I took…
Quick Tip: Facebook is Removing the Relevance Score
Mar 22 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how Facebook is removing the…
How a Former Teacher Generated $300k in 3 months
Mar 20 • 62 min
Today’s guest is a student of mine who is sharing an amazing story of how she was able to leave her full-time job of teaching in December 2017, after almost 8 years in the classroom, due to the tremendous success of her online business. Kayse Morris…
Quick Tip: How to Hone Your Copywriting Skills
Mar 15 • 14 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to hone your copywriting…
3 Business Lessons I’ve Learned As a New Dad
Mar 13 • 22 min
Today’s episode is a little bit different from what I normally share here on the podcast. A few months ago I opened up to my email list and Instagram followers about the experiences I was having as a new dad, because it was a really hard time for…
Quick Tip: Is it ok to turn off and turn back on Campaigns?
Mar 8 • 9 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip looks at if it’s ok to turn off and turn…
Case Study: How Blogger/Online Entrepreneur Angie Gensler Generated $200k in 30 Days
Mar 6 • 34 min
Today’s guest has been a listener of the podcast for years now, back to when she was working a corporate job, and you’re going to be super-impressed with what she’s accomplished in her business to date. Angie Gensler has a social media and…
Quick Tip: How to Increase Revenue Without More Leads
Mar 1 • 12 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to increase revenue without…
How I Would Market It: “High-Ticket” Coaching Program with Nutrition Coach Casey Tom
Feb 27 • 32 min
Today’s episode is something I’ve said I’d talk about for some time now. My guest today is Casey Tom, a nutrition coach who has personally helped me with my own health. As you’ll hear though, we’re not only going to be talking about that on…
How to Find Your Facebook Ads Target Audiences
Feb 20 • 26 min
A few shows back I did a Quick Tip episode, which talked about how specific you should be getting when it comes to your Facebook Ads targeting. It raised a lot of questions from listeners who messaged me and asked how to go about finding target…
Quick Tip: Facebook Ads Campaign Budget Optimization
Feb 15 • 14 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about Facebook Ads Campaign Budget…
What’s Working Now: LinkedIn Marketing for Leads & Sales with David Tash and Joe Rizzo
Feb 13 • 46 min
On today’s show we’re going to be discussing LinkedIn, both from an organic and paid advertising standpoint for generating leads and sales. This is something I haven’t talked awhole lot about on the podcast, and as you’ll hear, it’s not…
Quick Tip: How Specific Should You Get With Your Facebook Ads Targeting?
Feb 8 • 15 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how specific should you get with…
Case Study: How a Photography App Uses Facebook Ads to Increase Monthly Revenue & Generate Leads
Feb 6 • 49 min
Last Fall at my FBA Live event in San Diego, one of the attendees approached me with his laptop and showed me some charts of his revenue and email leads. Not only was he showing me a massive spike in both, but he said it corresponded with when he…
How to Build Your Influence Online So You Can Sell More & Have a Bigger Impact with Julie Solomon
Jan 30 • 52 min
Are you looking to build your influence in order to have a greater impact with your online business? On today’s episode I’m super pumped to bring you my friend Julie Solomon, who is an expert in this field. Julie is the host of The Influencer…
[Case Study] How a Beta Course Launch Earned $16k Without a Sales Page with Chanti Zakariasen
Jan 23 • 53 min
On today’s show I wanted to share an inspiring case study with an amazing copywriter who’s appeared on the podcast before, Chanti Zakariasen (or Chanti Zak as she’s known)! Last time Chanti was here we talked about how to use quizzes and…
How to Get Traffic & Leads With Podcast Sponsorships with John Lee Dumas
Jan 16 • 45 min
On today’s show we’re going to be diving into a traffic strategy that I’ve never covered here on the podcast, with John Lee Dumas of Entrepreneurs on Fire. For those of you who have a very clear understanding of your target audience, an offer…
Strategy Session: Troubleshooting Facebook Video Ads, Webinar Funnel & Audience Targeting
Jan 9 • 31 min
Today’s episode is a strategy session with one of my students, Alan Beckley. Alan is an entrepreneur whose mission is helping inventors and entrepreneurs to achieve their dreams more quickly. Alan has been running video ads and testing short versus…
(Encore) Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads
Jan 2 • 37 min
There have been a handful of episodes here on the podcast that have really stood out for me, that people have consistently reached out to me about because it’s helped their business. Today’s episode is an encore of Episode 190, a show that I’ve…
Setting Yourself Up For Success in 2019
Dec 19, 2018 • 30 min
On today’s episode I’ll be sharing what I think that you should be doing to set yourself up for success marketing your business online in 2019. A lot of what I talk about today are things that I discuss almost every single show, like the…
7 Business & Mindset Books That Have Changed My Business (and Life)
Dec 12, 2018 • 37 min
I’m always asked what books I recommend for business, because I absolutely love reading these types of books (in fact, I usually have 3 or 4 on them on the go at once)! So on today’s show I want to share 7 books I’ve read that have changed my…
Quick Tip: How to Increase the Quality of Your Facebook Ad Leads
Dec 7, 2018 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about How to Increase the Quality of…
[Case Study] How a Facebook Messenger Ad Campaign 10x’d ROI For a Snow Plowing Business
Dec 5, 2018 • 41 min
It’s the third installment of our Messenger Marketing mini-series here on the podcast, and today I’m speaking with one of my FB ADmanager and ROI Club students. Steve Loiselle is a former police offer who decided to start his own Facebook Ads…
Quick Tip: Want to Increase Your Email Open Rate? Do This…
Nov 30, 2018 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is all about how to increase your email…
How to Crush It With Facebook Messenger Funnels with Ethan Sigmon
Nov 28, 2018 • 54 min
On today’s episode, we’re continuing our Messenger Marketing mini-series, and I’ve got a special guest here to share his expertise. I’m joined by Ethan Sigmon, who is the founder and CEO of Opesta. Opesta is a Facebook Messenger marketing and…
Is Facebook Messenger For You? (Your 2019 Messenger Marketing Game Plan)
Nov 21, 2018 • 59 min
On today’s show, I’m kicking off a three-part mini-series on Facebook Messenger marketing, because I believe it’s a strategy that’s only going to become more important as a marketing channel going forward. You might be wondering why it’s…
Quick Tip: Important Facebook Messenger Marketing Deadline
Nov 16, 2018 • 14 min
Welcome to another Quick Tip episode here on The Art of Paid Traffic! My goal for The Art of Paid Traffic podcast is to help you grow and scale your business through smart online marketing strategies so you can have a bigger impact and thus a…
[Case Study] How the Savannah Bananas Generated $22K On a FB Ad Spend of $720 (In 2 Days)
Nov 14, 2018 • 38 min
If you follow sports you may know that minor league baseball teams are marketing machines, which is why I think you can learn so much from this episode. My guest today is Jared Orton, who is the President of The Savannah Bananas, a team that is making…
Quick Tip: These Seldom Used Facebook Ad Types are GOLD
Nov 9, 2018 • 13 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about a Facebook ad type that is super…
5 Simple Ways to Write Better Copy with Kirsty Fanton
Nov 7, 2018 • 54 min
It’s been awhile since we’ve talked about copywriting on the podcast, so I’m super excited to be welcoming copywriter Kirsty Fanton to the show. I met Kirsty recently at Kira Hug’s mastermind event, where she was telling me how she effectively…
Facebook Ads Strategy Session: Troubleshooting a “Failed” Webinar Funnel
Oct 31, 2018 • 27 min
Today’s strategy session is with one of my students, Rachel Lindtiegan, who use to be employed with an ad agency in New York City. Rachel left the corporate world to start her own coaching, consulting and online training business, and in this…
Quick Tip: How to Keep Your FB Ad Copy Within Ad ‘Policy’
Oct 26, 2018 • 23 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. And with today’s quick tip I wanted to share my thoughts on…
How Realtors Can Grow Their Business with Facebook Ads
Oct 24, 2018 • 51 min
This is an episode that’s been a long time coming, and it’s a topic I get asked about a lot. Today’s episode is for real estate agents as well as people wanting to manage Facebook ads for realtors. If you fall into neither category, don’t turn…
Quick Tip: Updates to the Facebook Pixel
Oct 19, 2018 • 11 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about the new update to the Facebook…
Sales Funnels, Creating An “Ideal” FB Ads Business & More with Liz Tennyson
Oct 17, 2018 • 65 min
On today’s show, I’m joined by Liz Tennyson, who runs a Facebook ads business and is helping female entrepreneurs who are building businesses that support their families. In this episode, we talk about how Liz got started in the online space as a…
Why You Might Be Looking At Your Business Wrong (and How to Fix It) with James Wedmore
Oct 10, 2018 • 61 min
My guest today is James Wedmore, who is returning to The Art of Paid Traffic as my guest for the fourth time, and this episode is guaranteed to ruffle a few feathers. James is going to be sharing his approach to business, and it’s definitely not…
Quick Tip: Why Are So Many Facebook Ad Accounts Getting Shut Down?
Oct 5, 2018 • 16 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook…
How Aaron Pearson Grew His FB Ads Business from $5K/mo to $25K/mo
Oct 3, 2018 • 45 min
A while back I had someone join my Facebook Ad Manager program, and in one of the very first conversations I had with him, he told me that it was his goal to be a case study here on the podcast. Guess what? Aaron Pearson has come full circle and…
Quick Tip: Why Are So Many Facebook Ads Getting Disapproved Lately?
Sep 28, 2018 • 14 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about why are so many Facebook ads…
How Bedros Keuilian Is Selling $30,000 Franchises with Facebook Ads
Sep 26, 2018 • 41 min
Today’s guest is Bedros Keuilian, someone who I connected with through our mutual friend Craig Ballantyne, who has also appeared on this podcast. Craig shared with me how Bedros is using paid traffic to effectively sell $25,000 fitness franchises…
Quick Tip: How to Fix a “Broken” Sales Funnel
Sep 21, 2018 • 9 min
Today’s quick tip is about figuring out where to focus your efforts when optimizing your sales funnel. There’s a lot of moving parts to a funnel so how do you know what to focus on first when trying to improve your results. And specifically, I’m…
How to Use Challenges to Grow Your List & Make More Sales with Zach Spuckler
Sep 19, 2018 • 51 min
I’ve been talking about having today’s guest on the show for a long time now, so I’m very excited to welcome Zach Spuckler to The Art of Paid Traffic. When I think of challenges Zach is the person who comes to mind, and he’s here today to dive…
Quick Tip: How to Overcome the Enemy of Progress In Your Business
Sep 14, 2018 • 7 min
Today’s quick tip is about how to overcome the enemy of progress in your business. This slows down so many people and they don’t even know it!
5 Proven Growth Strategies You Can Do TODAY to Grow Your Business
Sep 12, 2018 • 49 min
I’ve gotten to know today’s guest David Kelly over the past year or so, as he lives here in San Diego (when he’s not traveling, which he does often)! David is the General Manager of KingSumo, the 7-figure SaaS business started by Noah Kagan, who…
Quick Tip: What’s the Best FB Ads Objective for Retargeting Warm Traffic?
Sep 7, 2018 • 10 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about what objective to choose when…
Why Mindset and Hard Work Won’t Get You the Results You Want In Your Business (And What Actually Can)
Sep 5, 2018 • 48 min
Today I’m welcoming back Jim Fortin to the podcast, and like last time, we cover so much in this episode. I received a lot of feedback on the last show with Jim, titled How to Ethically Use Subconscious Selling to Improve Your Marketing and Sales,…
Quick Tip: NEW - Facebook Pixel for Facebook Groups
Aug 31, 2018 • 7 min
Today’s quick tip is about the new ability on Facebook to track events taken on your website as a result of someone clicking on a post in your Facebook Group. So if you have a Facebook Group with more than 50 members, this one’s for you.
Facebook Ads Strategy Session with Lianne Kim
Aug 29, 2018 • 31 min
Today’s episode is going to be a strategy session with one of my Accelerator group coaching students, Lianne Kim. Lianne and her business partner run Mamas & Co., where they serve mompreneurs through a membership program by helping them start…
Quick Tip: The #1 Thing You MUST Do to Scale Your Business
Aug 24, 2018 • 12 min
Today’s quick tip is about The #1 Thing You MUST Do to Scale Your Business. I’m actually going to share TWO things you need to do, one mindset based and the other tactical because I want to make this super actionable for you.
Back to Basics: Facebook Ads Lookalike Audiences
Aug 22, 2018 • 46 min
On today’s episode I wanted to share an interview that I did on Mike Stelzner’s The Social Media Marketing Podcast. I did that episode a few months ago, and it was called How to Use Facebook Lookalike Audiences With Custom Audiences. As you’ll…
Quick Tip: What’s the Best ‘Conversion Window’ When Setting Up Your FB Ads?
Aug 17, 2018 • 6 min
Today’s quick tip is about which Conversion Window do you optimize for when your Objective is Conversions. You know, at the Ad Set level in the Optimization and Delivery area where it asks if you if you want to optimize for a 7-day click window /…
Positioning: How to Cut Through the Noise In a Crowded Space with Kira Hug
Aug 15, 2018 • 51 min
On the show today I’m welcoming back my good friend and brilliant copywriter, Kira Hug. Kira was a guest back on Episode 136 of this podcast, where we talked about 3 steps to writing good copy. I asked her…
Quick Tip: Facebook Ads Hack for Finding New Relevant Target Audiences
Aug 10, 2018 • 7 min
Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about: A new hack for finding new target…
Bonus: Updates to Facebook’s Targeting - Here’s What You Can Do NOW
Aug 8, 2018 • 6 min
So it’s been known for several months that Facebook is removing all the targeting that’s related to 3rd party data… This means all behavioral targeting — HHI, home buyers, renters, likely to move, car buyers, soccer moms, moms with kids between…
How Scaling Back Actually Grew Her FB Ads Business with Rachel McMichael
Aug 5, 2018 • 46 min
Today’s guest on the podcast is Rachel McMichael, someone who is also a member of James Wedmore’s Inner Circle Mastermind with me and a former student of my Facebook Ads Manager Program. In this episode, Rachel really opens up about the evolution…
Quick Tip: How To Know If It Was A “Successful” Work Day
Aug 3, 2018 • 16 min
When you get to the end of your workday, how do you determine whether it was a “successful” work day? For a long time in my business, once I hit the evening time, I would often question whether what I did that day was “enough”. And it…
Strategy Session: Basic Sales Funnel Breakdown + Targeting New FB Ads Audiences
Aug 1, 2018 • 33 min
I haven’t done a strategy session episode in a while, but the feedback I’ve gotten is that you want to hear more of them, so today I’m bringing you a conversation with one of my ROI Club membership students. Larissa Maclemon serves salon owners…
How to Quickly Duplicate Ad Sets into a New Campaign
Jul 27, 2018 • 11 min
Today’s quick tip is about how to save massive amounts of time when you want to create a new Facebook ads campaign that has the same ad sets in it that are running in another campaign. It’s actually a really simple thing to do but yet when I show…
Facebook Ads “Back-to-Basics” Q&A — Custom Audiences Style
Jul 25, 2018 • 30 min
I recently did a Facebook ads class around custom audiences for Social Media Examiner’s Facebook Ads Summit, and on today’s episode, I’m answering the questions people asked during my session that I wasn’t able to answer due to time…
Flipping the Mic: A deep dive into my Mindset, Money and Motivation
Jul 18, 2018 • 62 min
Today’s a very special show, as it’s the big 200th episode of The Art of Paid Traffic! We’re doing things a bit differently today too, as I’m being interviewed in this one by my good friend, Amy Porterfield. You’ll hear Amy get down to…
One of the BEST Things You Can Do to Lower Your Facebook Ad Costs
Jul 17, 2018 • 12 min
Today’s quick tip is about one of the best ways to lower your Facebook ad costs and get more people to see your ads, which is by aggregating your social proof. When you’re running the same ad across several ad sets, and you’re getting all those…
How to Use Facebook’s Dynamic Creative Ads
Jul 11, 2018 • 21 min
On today’s show, I’m going to be talking about Facebook’s Dynamic Creative. Now, this isn’t to be confused with their Dynamic Product Ads (or “DPA”), which is used for marketing e-commerce products on Facebook. We’ll look at what Dynamic…
What’s the “Best” Objective for Building Video Engagement Audiences?
Jul 10, 2018 • 10 min
Today’s Quick Tip Tuesday has to do with what Objective do you choose when you’re wanting to build video engagement audiences.
#198: Who Am I to Be Running Facebook Ads for Other People, with Monica Louie
Jul 4, 2018 • 52 min
If you’re managing Facebook ads for other people, or maybe you’re looking to start a Facebook ads business, you’re going to love today’s episode. I’m joined by a friend and student, Monica Louie, who runs a thriving Facebook ads management…
Quick Tip Tuesday: How Big Should Your Facebook Ads Audience Size Be
Jul 3, 2018 • 9 min
Today’s tip has to do with Audience Size Potential Reach when you’re setting up your Facebook ads. I get asked all the time — how big should my audience be?
How to Hire a Facebook Ads Manager
Jul 2, 2018 • 22 min
On today’s special bonus episode of the podcast, I’m going to be talking about a topic I get asked several times a week, and that’s how to hire a Facebook ads manager. But before even doing this… Do me a favor and don’t make the critical…
#197: How to Confidently Grow Your BEST Facebook Ads Business with Salome Schillack
Jun 27, 2018 • 57 min
My guest today last appeared on the podcast in November of last year, and a lot has changed in her business since then. In this episode I’m joined by Salome Schillack, who helps coaches and online course creators master the art of lead generation…
#196: How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero
Jun 20, 2018 • 50 min
On today’s show, I’m joined by my friend Brandon Lucero, from SoldWithVideo.com. You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he…
#195: How to Use Smart Website Design to Increase Conversions with Sister Agency’s Keith Burnson
Jun 13, 2018 • 45 min
In this episode we’re going to be talking about how to increase conversions using smart website design. Joining me to share his expertise is Keith Burnson of the digital studio called Sister Agency. Keith and his team recently completed an overhaul…
#194: 4 “Must-Have” Custom Audiences for Your Facebook Ads Strategy
Jun 6, 2018 • 49 min
On today’s show I’ll be sharing with you 4 must have custom audiences that you should absolutely be using in your Facebook ads arsenal to market your business on Facebook. We’ll be getting into things like how I specifically define custom…
#193: How He Used Instagram Stories to Sell Over $500K in “High-Ticket” Workshops with Craig Ballantyne
May 30, 2018 • 61 min
On today’s show, I’m joined by my friend Craig Ballantyne, who was actually one of my original mentors. I started following Craig and his work way back in 2010, which seems like forever in the online world and when I was trying to figure the…
#192: Strategy Sessions: Reaching Target Customers, Creating Offers & Leveraging Content with Sarah Young
May 23, 2018 • 32 min
On today’s show, I have another strategy session call, this time with Sarah Young of BizTemplateBabe.com, which was just started in January of this year. Through her site, Sarah offers fully editable designer templates and her clients simple, fun…
#191: Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher
May 16, 2018 • 41 min
I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies. Caitlin helps course creators…
#190: Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads
May 9, 2018 • 36 min
On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving…
#189: (Case Study) How to Use “Challenges” + FB Ads to Grow Your List & Make More Sales with Devani Freeman
Apr 25, 2018 • 28 min
On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses. A big part of her business is managing FB…
#188: GDPR: Everything You Need to Know + How to Ensure You’re Compliant
Apr 20, 2018 • 60 min
On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the…
#187: Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera
Apr 18, 2018 • 52 min
My guest on the show today is Ariel Viera who runs an online platform called The Urbanist. With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling. He goes live 4-6 times per…
#186: Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz
Apr 11, 2018 • 48 min
In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their…
#185: How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu
Apr 4, 2018 • 47 min
Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this…
#184: How to Create & Validate Offers that Sell
Mar 28, 2018 • 26 min
On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of…
Strategy Sessions: Facebook Ad Strategies for Selling Consulting Sessions (Baby Sleep Consulting)
Mar 26, 2018 • 27 min
For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very…
#183: How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness
Mar 21, 2018 • 62 min
Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce…
Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW
Mar 16, 2018 • 31 min
Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego. As you’ll hear, we cover a lot of ground here and the questions came from…
#182: [Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000
Mar 14, 2018 • 48 min
On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie…
Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou
Mar 9, 2018 • 9 min
On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my…
#181: 3 Big Takeaways from Traffic & Conversion + Social Media Marketing World
Mar 7, 2018 • 18 min
I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego. There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly…
#180: Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising
Feb 28, 2018 • 27 min
Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook…
#179: How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown
Feb 21, 2018 • 59 min
For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do…
#178: How to Use Google’s Ad Offerings to Diversify Your Online Marketing with Mike Rhodes
Feb 14, 2018 • 56 min
Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords…
#177: How to Win With the Updated Facebook Algorithm + FB Ads Q&A
Feb 7, 2018 • 34 min
On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be…
#176: 5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon
Jan 31, 2018 • 28 min
On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses. In this episode, Tammy is going to break down a…
#175: Foundation of Successful Facebook Ads — My Interview on Photogs Unite! Podcast
Jan 24, 2018 • 51 min
On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host…
#174: How I Would Grow a Local Fitness Rehab Clinic with Facebook Ads
Jan 17, 2018 • 18 min
I want to do something a little bit different with you here today, and it’s something that I want to start doing more of on the podcast. I’ll be taking a business and sharing with you how I would market it on Facebook. Today’s business is a…
#173: How to Ethically Use Subconscious Selling to Improve your Marketing and Increase Sales with Jim Fortin
Jan 10, 2018 • 55 min
For today’s show, we’re going deep and talking about how to ethically use subconscious selling to improve your marketing and increase your sales. Joining me to talk about this is my friend Jim Fortin. Jim is an expert on this stuff and he has over…
#172: 2017 Facebook Ads Lessons + What to Expect In 2018
Jan 3, 2018 • 45 min
For this first podcast episode of 2018, I’m taking a look back at some of the big lessons that I learned about advertising on Facebook in 2017. I’m also looking ahead at what to expect in this year in terms of Facebook advertising, and online…
#171: Strategy Sessions: Improving + Scaling Your Webinar Funnel with Denise Schmeichler
Dec 27, 2017 • 39 min
For today’s show, we have another Facebook ads strategy session, this time with Denise Schmeichler. Denise has created a content marketing course that’s in Spanish, and she’s looking to scale her Facebook ads for her future campaigns - without…
#170: Strategy Sessions: Optimizing Your Sales Funnel & Facebook Ads with Food Blogger Christine McMichael
Dec 20, 2017 • 36 min
Today on the show we’re diving into a Facebook ads strategy sessions with a food blogger named Christine McMichael, who runs a site called JarOfLemons.com. We break down her sales funnel and what her current objectives are for the business. I also…
#169: Lessons from Managing $500M in Media Spend and How to Apply them to Your Business with Babak Azad
Dec 13, 2017 • 48 min
On the show today I’m joined by Babak Azad, who is the former Senior Vice President of Media & Customer Acquisition at Beachbody. During his time there, Babak helped grow the company from $100 million to over a billion dollar in sales, while…
#168: How to Use Quizzes + Facebook Ads to Get Quality Leads with Chanti Zakariasen
Dec 6, 2017 • 45 min
My friend Chanti Zak is a conversion copywriter and she appears on the podcast today to look at something we haven’t covered a whole lot on this show – quizzes! Chanti reveals how using quizzes, along with Facebook ads, can generate lots of…
#167: The Million Dollar Facebook Ads Tweak with Jarrod Bentley & Ethan Sigmon
Dec 1, 2017 • 57 min
Today I’m doing something a bit different as I’m joined by not one, but two guests on the podcast. You may recognize Ethan Sigmon’s name from a past episode where he talked about how to create high-converting Instagram ads. This time Jarrod…
#166: Perfectionism Bogging You Down? Me too…
Nov 22, 2017 • 9 min
I’m doing something quite different in today’s episode… Rather than share a strategy, a how-to, case study, or campaign insights or stats… I want to talk about something that’s holding so many of us back in our businesses. And that’s…
#165: (Case Study) Cyber Monday Facebook Ads Success for a Local Fitness & Tennis Club
Nov 15, 2017 • 35 min
With Black Friday and Cyber Monday right around the corner in the United States, today I wanted to share a case study with you. Jackie Ellis is one of my students and last year she got amazing results with Black Friday/Cyber Monday promotions for the…
#164: (Case Study) How a Non-Profit Cooking School for Kids is Growing with Facebook Ads
Nov 10, 2017 • 48 min
For today’s episode, I’ve got another great conversation with a student of mine. Her name is Tiffany Cavegn, and she’s the founder of The Kids Cooking School, which is a non-profit cooking school for kids based in Minnesota. Earlier this year,…
#163: Creating Your Ideal Facebook Ads Business from Scratch with Salome Schillack
Nov 8, 2017 • 48 min
I’m excited today to welcome one of my students to the podcast. Her name is Salome Schillack and her website and business is called ShineAndSucceed.com. Salome lives down in Australia and she’s quickly created an awesome Facebook ads business for…
#162: How to be the FB Ads Manager Businesses are Looking For
Nov 3, 2017 • 19 min
For today’s show, I have a little something different! After getting to know the owner of a local cryotherapy business, Matt, he told me about the multiple times he’s been burned by local marketing companies. As a result, he’s poured thousands…
#161: (Case Study) Facebook Ads Success for Local Fitness/Yoga Studios with Nick Wolny
Nov 1, 2017 • 40 min
Art of Paid Traffic listener, Nick Wolny, joins me on the show today for a Facebook ads case study. Nick helps boutique fitness and yoga studios in the Houston, Texas area and he’s been using what he learns from the podcast here to get some…
#160: How to Create a Simple Marketing Plan that Actually Works with Noah Kagan
Oct 27, 2017 • 53 min
On today’s episode, I’m chatting with my buddy Noah Kagan. If you’d know who he is, you’re in for a treat… Noah was employee #30 at Facebook, he was an early employee at Mint.com as their Director of Marketing, and he’s the founder of…
#159: How to Get the Most Out of Your Facebook Ads this Holiday Season
Oct 25, 2017 • 15 min
In today’s episode, I want to share with you how to get the most out of your Facebook ads during the holiday season. Here we are the end of October already and if you’re going to be advertising on Facebook between now and the end of the year, I…
#158: Gmail Ads! How to Get Targeted, Cost-Effective Traffic with this Little Known Strategy with Charles Kirkland
Oct 18, 2017 • 44 min
We’ve been talking a lot about Facebook ads on the podcast lately, so we’re going to change things up today and talk about another interesting traffic strategy: Gmail ads. And joining me to share his knowledge is Charles Kirkland who was a guest…
#157: How to Get Started with Facebook Ads As a Total Beginner + Other Q&A
Oct 11, 2017 • 31 min
Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156. Today I dive into the following: What to do if you’re a complete beginner with Facebook…
Strategy Sessions: Facebook Ads for a Security Company with Jeri Demartini
Oct 4, 2017 • 28 min
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. This is a call with Jeri De Martini who owns a local commercial and residential security company, called JadTec…
#156: How to Hire a Facebook Ads Manager + Other Q&A
Sep 27, 2017 • 35 min
It’s Q&A time here on The Art of Paid Traffic podcast! On the show today I’m answering your Facebook ads questions, diving into topics like: How to hire a Facebook ads manager Who should (or shouldn’t) be looking to outsource their Facebook…
#155: 3 Big Facebook Ads Updates (You Should Know About)
Sep 20, 2017 • 31 min
For most people, change can be hard! If you’re doing Facebook ads, you’ve got to be able to roll with the changes and on today’s episode, I’ll be talking about three big ones that came into effect recently. They are: The merger of Ads Manager…
#154: [Case Study] How a CrossFit Gym Owner is Getting 6000% ROI on His Facebook Ads with Sam Payne
Sep 13, 2017 • 39 min
On today’s episode of The Art of Paid Traffic, I’m joined by Sam Payne, a CrossFit gym owner in the United Kingdom. For the past several years, Sam has been trying to grow his business using Facebook ads, and in the last year and a half or so, has…
Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel
Sep 8, 2017 • 33 min
This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students. This is a call with Liat Siegel who is an interior designer working with local and residential design,…
#153: The Perfect Storm of Facebook Ads Problems (Behind-the-Scenes of My Recent Launch)
Sep 6, 2017 • 31 min
On today’s episode of The Art of Paid Traffic, I’m sharing with you lessons learned during the July launch of my FB ADvantage LOCAL program. We had a perfect storm of technical issues like we’ve never had before and I want to share with you what…
#152: How to Create Affiliate Revenue by Amplifying Content on Facebook with Deacon Hayes
Aug 30, 2017 • 35 min
On today’s episode of The Art of Paid Traffic, I’m joined by Deacon Hayes from wellkeptwallet.com talking all about how he generates affiliate income by using Facebook ads to amplify helpful content on his website. We dive into all of his…
Strategy Sessions: Facebook Ads for Professional Services + Live Events with Heather Stevens
Aug 28, 2017 • 23 min
This is a bonus episode where I’m going to take you inside a Facebook ads strategy call with one of my students. I’m excited about sharing this with you because this is something I want to start doing more of here on the podcast and I hope you…
#151: Behind-the-Scenes of a 7-Figure Facebook Ads Campaign with Andrew Hubbard
Aug 23, 2017 • 43 min
On today’s episode of The Art of Paid Traffic, I’m pumped to be joined by Facebook ads manager Andrew Hubbard. Andrew is one of my original students and now runs Facebook ads for some very successful online entrepreneurs. One such client is my…
#150: [Case Study] 7-Figure Automated Webinar Funnel in 18 Months with Melyssa Griffin
Aug 16, 2017 • 39 min
Super pumped to welcome my friend Melyssa Griffin to the podcast today, where we’re talking all about how she’s created a 7-figure automated webinar funnel in just 18 months. Melyssa is a super-successful entrepreneur who’s teaching others how…
#149: 3 Components of a Facebook Video Ad That’s Getting Big Results with Jasmine Star
Aug 9, 2017 • 38 min
On today’s episode, my good friend Jasmine Star rejoins me to share a case study where we dive into the 3 components of a Facebook video ad that has given her the best results. Jasmine was my guest back on episode 106 where we talked about How to…
#148: How to Improve Your Conversion Copywriting with Joel Klettke
Aug 2, 2017 • 46 min
On today’s episode of the podcast, we’re talking copywriting — specifically how to write better more effective conversion-focused copy on your sales and landing pages, as well as your ads. And joining me to share his expertise is conversion…
#147: 3 Facebook Ads Updates You Should Know About
Jul 25, 2017 • 24 min
On today’s show, I’m sharing three Facebook ads updates that you need to know about, and I’ll be revealing how to solve two big challenges that local businesses are facing with their Facebook ads. Even if you’re not a local business, you’ll…
#146: How a Local Weight Loss Franchise Turned a $300 Facebook Ad Spend Into $15,000
Jul 19, 2017 • 36 min
I talk a lot here on the show about how if you want to be successful with Facebook ads or any paid traffic, you’ve gotta have the right mindset… The willingness to test things out and keep at it even if what you’re doing isn’t working….
#145: [Case Study] How a Local Golf Course Uses Facebook Ads to Slice Their Marketing Budget by 10s of Thousands of Dollars
Jul 12, 2017 • 45 min
On today’s episode of The Art of Paid Traffic, I’m joined by a student of mine, Allison George, to talk about how she markets her family’s golf course with Facebook ads. In 2015, Allison was voted as the “8th Most Innovative Person in the Golf…
#144: How to Create An Effective Sales Follow-Up Sequence
Jul 5, 2017 • 61 min
Joining me today on the podcast is my good friend, James Wedmore. This episode marks James’ third time as a guest on The Art of Paid Traffic, and today we’re talking all about how to create an effective follow-up sequence with your target…
#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)
Jun 28, 2017 • 53 min
On today’s episode of The Art of Paid Traffic podcast, I dive into: How to Set Up Your Facebook Ads For Success — June 2017 edition.My goal with this episode is to give you a roadmap for navigating your Facebook ads set up in Power Editor so that…
#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin
Jun 21, 2017 • 65 min
On today’s show, we’re talking about evergreen webinar sales funnels with professional speaker and course creator, Grant Baldwin. Grant is the founder of TheSpeakerLab.com and through his online course, teaches people how to find and book paid…
#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)
Jun 14, 2017 • 37 min
It’s been awhile since we’ve done a Q&A here on the podcast, so today’s show is a big ‘ol Facebook ads Q&A. I’m going to be discussing and answering questions about: How to hack Facebook ads social proof (likes, comments, shares,…
#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou
Jun 7, 2017 • 48 min
On today’s show we’re talking about e-commerce and marketing physical products online, and joining me to share his insight and experience is Steve Chew from mywifequitherjob.com. Steve runs an e-commerce site called Bumblebeelinens.com…
#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads
May 31, 2017 • 44 min
On today’s show, we’re talking about the Facebook ads strategy that was used in a Kickstarter campaign that reached its goal of $150K in just 17 hours and went on to raise a total of $441K. And joining me to share how he did it is Justin Richard…
#138: Facebook Ad “Objectives”: What They Mean + How to Use Them
May 25, 2017 • 30 min
On today’s episode, we’re talking all about Facebook ad “Objectives”. Specifically… What’s the difference between each ad Objective Which one to choose How to use them What they mean in your Facebook ad campaign And, some exceptions you…
#137: How a Local Photography Business Lowered their Cost Per Sale with Facebook Ads
May 17, 2017 • 49 min
On today’s show, my good friend and entrepreneur Amber McCue joins me to talk about how her local photography business lowered their cost per sale with Facebook ads. Specifically, we talk about how she markets her boudoir photography business on…
#136: 3 Steps to Writing GOOD Copy with Kira Hug
May 10, 2017 • 57 min
It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic — how to write better ad copy, copy for your sales pages, emails, opt-in pages… Well, that changes today because I’m pumped to welcome my friend and…
#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
May 3, 2017 • 36 min
This episode is Part II of my interview with YouTube ads expert Tom Breeze, where today we continue the conversation around what’s working right now with YouTube Ads. If you’ve not yet heard Part I in last week’s episode, make sure to check it…
#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
Apr 26, 2017 • 40 min
It’s been awhile since we’ve covered YouTube ads on the podcast, so today I’m welcoming back Tom Breeze, CEO of the YouTube ad agency, Viewability. Tom was one of the original guests here on The Art of Paid Traffic (episode #6) and a lot…
#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
Apr 17, 2017 • 54 min
If you’ve ever wondered how you can create a thriving online business while having a full-time job… Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online… This episode is for you. On the show today,…
#132: Facebook Ads Q&A (Targeting, Strategy, Scaling, Optimizing + More)
Apr 12, 2017 • 28 min
If you’re running Facebook ads at all, you’ve likely considered how to get BIGGER results from your campaigns. On today’s episode of the podcast, I’m answering your Facebook ads questions — many of which were submitted over on my Facebook…
#131: How to Scale Your Facebook Ads (Without Ruining Your Results)
Apr 5, 2017 • 27 min
Ever tried scaling your Facebook ads only to see your costs increase? If so, I feel you on this. It can be one of the more frustrating aspects of Facebook ads. And, unfortunately, it’s all too common because most people approach it the wrong…
#130: Facebook Messenger Ads (Case Study + How To)
Mar 29, 2017 • 19 min
I’ve been getting a lot of questions lately about Facebook Messenger Ads, and in today’s episode of the podcast, I’m sharing my recent experiences with them. A few episodes back I shared the behind-the-scenes of our most recent launch of our new…
#129: Biggest Landing Page Mistakes (And How to Avoid Them)
Mar 22, 2017 • 31 min
On today’s show we’re talking about landing pages, specifically, the biggest landing page mistakes that people make (and how to avoid them). And, joining me to share these mistakes and best practices is Jeff Wenberg. I was recently…
#128: Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch
Mar 15, 2017 • 31 min
In this episode of The Art of Paid Traffic podcast, I take you behind-the-scenes and break down our latest Facebook ads launch. We just wrapped up the launch of my brand new program, The FB ADmanager, and it blew away my expectations on every front….
#127: How to Ensure Your Paid Traffic & Business is Protected Legally
Mar 8, 2017 • 43 min
Today we’re talking about a topic that doesn’t get discussed a whole lot but is UBER important to get a handle on… …the importance of the legal side of paid traffic and running your business. And to share her expertise on the topic is my…
#126: (Encore Episode) How To Niche Down For Success As A Facebook Ads Manager
Feb 27, 2017 • 48 min
On the podcast today, I’m trying something I’ve not done yet on the show… This is an encore of one of the most requested episodes we’ve done yet on the show. Episode 126 is an interview with my friend and former student, Robb Bailey,…
#125: How to Create Your Ideal Facebook Ads Business with Amanda Bond
Feb 22, 2017 • 50 min
If you have a Facebook ads business or want to start one at some point, you’re going to love this episode of The Art of Paid Traffic. Joining me on today’s episode is my friend Amanda Bond (aka - “Bond”), who is a Facebook ads strategist and…
#124: Maximizing Your Facebook Ads Results & More Q&A
Feb 15, 2017 • 22 min
It’s been awhile since I’ve answered your Facebook ads questions, so on today’s episode of The Art of Paid Traffic, we’re doing a Q&A that focuses on maximizing your Facebook ads results… You’ll also learn things like: Facebook ads…
#123: Email Marketing that WORKS (even with a small list) with Andre Chaperon
Feb 8, 2017 • 41 min
Getting leads for your business is great but if you’re not able to convert those leads into paying customers then you’re wasting money. And a great way to convert leads into sales is through email marketing — something most all of us can be…
#122: Case Study: Creating Local Business Offers that Convert with Mike Barnet
Feb 1, 2017 • 41 min
As a listener of The Art of Paid Traffic, you might know that one of my favorite things to do is case study my students and to highlight the successes they are getting. On today’s show, I talk with Mike Barnet, who’s up to big things in the local…
#121: Starting a Facebook Ads Management Business: 5 Critical Steps
Jan 25, 2017 • 23 min
Want to have a business managing Facebook ads for other businesses? Maybe you’re trying to get your online business going and want to supplement your revenue with a side hustle… Or maybe you want to learn Facebook ads so you can have a full-time…
#120: Case Study: How One Simple FB Ads Strategy Sold $400K of Christian Planners
Jan 18, 2017 • 31 min
On today’s episode of The Art of Paid Traffic you’re going to learn how an entrepreneur and former Air Force officer, musician, and youth pastor launched two successful planner/journals over the past year and a half — one is a Christian planner…
The Key to Successful Facebook Ads in 2017
Jan 13, 2017 • 17 min
Welcome to a short, “in-between” episode of The Art of Paid Traffic podcast where on today’s show, you’ll learn the Key to Successful Facebook Ads in 2017. Really, this is the key to any paid traffic whenever you’re running it. You…
#119: From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
Jan 11, 2017 • 38 min
If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at — especially on Facebook. In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively…
#118: Changes & (New) Strategies for Selling More Products in 2017
Jan 4, 2017 • 41 min
On this week’s episode of The Art of Paid Traffic, we’re diving into some SUPER interesting stuff with returning guest, Scott Voelker of TheAmazingSeller.com. Scott is an expert in private labeling and selling products on Amazon through their…
#117: Why I Cut Almost ½ My Email List (don’t make this mistake)
Dec 28, 2016 • 20 min
We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently. You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right — I cut almost HALF. That wasn’t my…
#116: How to Boost Conversions & Improve Your Marketing with Liston Witherill
Dec 21, 2016 • 38 min
I know it tends to be a lot of fun to focus on the strategies and results in online marketing… You know… The 6-figure funnel strategies… Using paid traffic for 7-figure launches… The “click-worthy” stuff, if you will. But deep down, I know…
#115: 9 Facebook Ads Updates You Need to Know About
Dec 14, 2016 • 27 min
It’s no secret that things on Facebook are constantly changing. Recently they made a ton of updates, changes and enhancements that have a big impact on the overall advertiser experience That’s why this week, I’ve got a solo episode for you over…
#114: 3 Ingredients of a High Converting Offer
Dec 7, 2016 • 41 min
On Episode #114 of The Art of Paid Traffic, my friend and business coach James Wedmore is making a return appearance to dive deep on a topic I know a ton of people struggle with… …how to create and sell high-converting offers. Since almost the…
#113: How to Best Use Urgency & Scarcity to Sell More with Jack Born
Nov 30, 2016 • 41 min
Let’s face it, it’s human nature to procrastinate. This is almost always true when whatever we’re procrastinating has some risk attached to it. One of the biggest, ongoing challenges for online marketers and entrepreneurs is figuring out how to…
#112: How to Create High Converting Pinterest Ads with Alisa Meredith
Nov 23, 2016 • 41 min
Have you decided on which new marketing strategies you want to test out in 2017? As you probably know, I’m always saying you should figure out what’s working in your business and then do more of that… But another essential part of that is…
#111: How To Niche Down For Success As A Facebook Ads Manager
Nov 16, 2016 • 47 min
“The riches are in the niches…” If you’ve been in the online marketing or entrepreneurship space for any length of time, then you’re probably pretty familiar with this phrase. Or at least some variation of it. By now most of us have heard…
#110: Are You Choosing the “Right” Facebook Ads Objective?
Nov 9, 2016 • 30 min
When you want to create a successful Facebook ads campaign, what do you do? Well, hopefully you map your game plan and identify your exact target before doing anything… (we covered this in episode 109) Once you finish the prep work, you open up…
#109: The Critical Work Needed for Successful Facebook Ads
Nov 2, 2016 • 26 min
Hard work is, well, just that — hard work. It’s stuff we don’t always like doing yet the reward on the other side is often the greatest. We all wish we had a magic button we could push, or a pill we could pop, to miraculously start seeing…
#108: How to Write Better Copy by Hacking Your Ideal Customer
Oct 26, 2016 • 40 min
We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners. For some people it’s systems… For others it’s strategy… For me, it’s copywriting. If…
#107: How to Allocate Your Local Marketing Budget + Other Q&A
Oct 19, 2016 • 33 min
A couple weeks ago I hosted a live online training all about using Facebook Ads for local businesses. I hold these types of trainings from time to time, some of them for local businesses and some for online businesses, since things are always changing…
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star
Oct 12, 2016 • 42 min
#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star Alright AOPT listeners, I’ve got a question for you: When you’re scrolling on Facebook, what is it about an ad that makes you stop scrolling? Do the the colors…
#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman
Oct 5, 2016 • 53 min
On the podcast, we talk a whole lot about sales funnels. How to set them up… How to use them to automate leads & sales… How to track and optimize them… But if you’ve been selling a product or service online for any length of time, then you…
#104: Facebook Ad Critique (Improve Your Facebook Ads Now)
Sep 28, 2016 • 27 min
We all want to create and run killer Facebook Ads. But if you’re using Facebook Ads as part of a marketing funnel to drive measurable leads and sales for your business (which I hope you are!), there can be quite a few elements to strategize…
#103: How An Attorney is Selling Her High-Ticket Live Event with Facebook Ads
Sep 21, 2016 • 34 min
As entrepreneurs and online marketers, taking risks is simply the nature of the beast when you want to be successful. Sometimes you have to shake things up a bit, see what works…and then keep doing more of what works. Today on The Art of Paid…
#102: How Much Should You Spend On Facebook Ads To Have A Successful Webinar?
Sep 13, 2016 • 24 min
We’re switching things up on The Art of Paid Traffic this week! On today’s show, you’re going to hear an episode I recorded a little over a month ago with my good friend Amy Porterfield on her podcast, Online Market Marketing Made Easy. As soon…
#101: How to Measure the Effectiveness of Your Facebook Ads Funnel (& Improve Results)
Sep 7, 2016 • 23 min
On this episode of The Art of Paid Traffic, we dive into measuring the effectiveness of your sales funnels. Specifically, I walk you through how to make sense of all the stats and metrics as you take someone from being a stranger to your business all…
#100: The Easiest (And Fastest) Way to Create A High-Converting Sales Funnel
Aug 31, 2016 • 24 min
Today we’re celebrating a huge milestone on The Art of Paid Traffic… Our 100th episode! I’m super pumped about this and I want to start by thanking you for listening. Regardless of whether you’ve been a loyal listener since Episode #1, or if…
#99: Understand Your Customers, Increase Your Sales with Jason Friedman
Aug 24, 2016 • 54 min
On today’s episode of The Art of Paid Traffic, we dive into the secret to TRULY understanding your customers, and how it’s the foundation of all your marketing efforts. After all, how can you serve people if you don’t fully understand them?…
#98: How to Improve Your Facebook Ads Sales Funnel (+ Other Q&A)
Aug 17, 2016 • 26 min
I’m back this week with a jam-packed Q&A episode all about marketing strategy, Facebook ads, sales funnels, optimizing for conversions, targeting and more. It’s been quite a while since I’ve done a Q&A on the podcast, and I’m pumped to…
#97: Google Tag Manager - The Key to Simplifying Tracking & Analytics?
Aug 10, 2016 • 25 min
If you run a lot of paid traffic, you know that managing all the tags, pixels, tracking and analytics can be overwhelming. It’s a lot to keep track of especially when you’re using multiple platforms and making changes to your campaigns on a…
#96: Lessons from Over $2M Spent on Facebook Lead Ads
Aug 3, 2016 • 36 min
If you’ve been working with Facebook Ads for a while, chances are you’ve tested out at least a few different Ad types. And, if you’re like me, you found an Ad type or two that rocked your world and produced massive results, therefore…
#95: How a Local Roofing Company Increased Business by 40% with FB Ads
Jul 26, 2016 • 39 min
Have you ever thought about the type of information your potential customers might need before they: Decide to start shopping for what it is you offer; Decide they’re ready to buy what you offer; And/or actually decide to buy from you? Adam…
#94: Case Study: How A Local Wine & Art Party Shop Is Using Facebook Video Ads to 10X ROI
Jul 20, 2016 • 39 min
Today’s episode of The Art of Paid Traffic is part 2 in our mini-series on how local businesses can use Facebook ads to grow their business. Even if you’re not a local business owner, I know you’ll take away some awesome insights from…
#93: Case Study: 4-Step Facebook Ads Strategy for Local Business Growth
Jul 13, 2016 • 24 min
Today’s episode of The Art of Paid Traffic is a solo episode where I take you through the exact strategies I would use to grow a local fly fishing guide business with Facebook ads. You see, I recently went fly fishing in Montana with a guide from…
#92: Case Study: How Owen Video Increased His Facebook Video Ad Results By Over 3X.
Jul 6, 2016 • 33 min
I met Owen Video at Social Media Day San Diego last week. He walked up to me and told me he attended my Facebook video ads presentation at Social Media Marketing World a few months ago and he said, “man, I gotta be honest with you… …
#91: Facebook Ads Q&A - The New Facebook Pixel, Ad Approval, Custom Audiences & More…
Jun 29, 2016 • 26 min
I’m back this week on The Art of Paid Traffic with another awesome Facebook Ads Q&A episode. These Q&A’s are becoming a pretty regular thing on the podcast because I’ve been getting such great feedback from all of you. …
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna
Jun 22, 2016 • 57 min
#90: Case Study: Profitable Affiliate Marketing (Even With a Small List) with Rachel Luna Do you ever feel like there are almost too many ways to succeed when it comes to entrepreneurship and online marketing? With all the content out there…
#89: How to Create a Killer Facebook Ads Management Business with Kerry Swetmon
Jun 15, 2016 • 47 min
Have you taken any time lately to consider why you do the work you do? And maybe even think about the bigger picture of why and how you’re leveraging paid traffic to accomplish big things? In this episode of The Art of Paid Traffic, I interview one…
#88: How to Double Your ROI With Facebook Video Ads
Jun 8, 2016 • 33 min
If you’re advertising your business on Facebook (which I’m willing to bet you’re doing), then you should be testing video ads in your marketing strategy. Long time subscribers to The Art of Paid Traffic probably know that I am a huge fan of…
#87: How to Avoid 3 Sales Funnel Mistakes That are Killing Your Profits
Jun 1, 2016 • 33 min
Do you know the specific metrics you should be tracking in your sales funnels? And if you’re aware of your numbers, are you using them to gain actionable insights about your business? In this episode of The Art of Paid Traffic, FunnelDash founder…
#86: How to Make High Ticket Sales from Cold Traffic with Chris Evans
May 25, 2016 • 40 min
This episode is jam-packed with actionable insights and strategies from a returning paid traffic expert here on AOPT. In this interview with Chris Evans, you’ll learn exactly how he launched his new company and went from, as he says, “0 to…
#85: How to Maximize Your ROI with a Segmented Sales Funnel
May 18, 2016 • 46 min
Today we’re talking about a topic that I know can make a big impact for anyone using paid traffic to build a long term, loyal customer base. This show is all about ‘Segmenting your sales funnels’. Jeremy Reeves, Copywriter and CEO of Kaizen…
#84: How Local Businesses Can See Massive Results with Facebook Ads
May 11, 2016 • 32 min
Today we’re covering a topic I get asked a lot about, and that’s ‘Do Facebook ads work for brick and mortar businesses?’ Joining me on the show today to share her experience with using Facebook ads for her brick and mortar businesses is…
#83: How to Create High Converting Instagram Ads
Apr 27, 2016 • 32 min
On the show today we’re talking about a topic everyone’s been asking about — Instagram Ads. And joining me to talk some IG ads is Ethan Sigmon from Social Insight. I ran a bunch of Instagram ads during my recent re-launch for The FB…
#82: What’s the Best Facebook Ads Objective? (and Other Q&A)
Apr 18, 2016 • 26 min
On today’s episode of The Art of Paid Traffic podcast, we’ve got a rapid fire Facebook ads Q&A. I recently held 3 live online Facebook ads trainings and each went for a couple of hours due to all the great questions, but there…
#81: The #1 Factor In Successful Facebook Ads
Apr 6, 2016 • 13 min
Welcome to episode #81 where today I’m talking all about THE most important factor in successful Facebook ads and really, in any paid advertising. It’s this factor that differentiates those who are successful with their ads and those who…
#80: How a Natural Health Practitioner Got a 10x Return On Her Facebook Ads
Mar 30, 2016 • 37 min
Thanks so much for joining me today for episode #80 where today I’ve got another great Facebook ads case study for you about a natural health practitioner named Becky Mauldin. Becky is using Facebook ads to scale her in-person clinic and…
#79: How Accurate Is The New Facebook Pixel and Other FB Ads Q&A
Mar 24, 2016 • 25 min
Welcome back to the Art of Paid Traffic Podcast! Today’s episode is a Facebook ads Q&A show where I’m answering a bunch of questions that you’ve submitted. In This Episode, You’ll Learn About: Changing to the new Faceobok pixel vs the…
#78: How a Kickstarter Campaign Raised $1.1M+ with Facebook Ads
Mar 16, 2016 • 32 min
I’ve been getting a lot of requests for case studies here on The Art of Paid Traffic so over the next few weeks we’re going to dive into some really cool Facebook ads case studies from a variety of niches. Today, we’re going to kick…
#77: Why Your Copywriting Needs C.P.R. with Laura Belgray
Mar 10, 2016 • 40 min
On today’s episode of The Art of Paid Traffic we’re talking about how to improve your copywriting with expert copywriter, Laura Belgray. Specifically, Laura shares her framework for writing great copy and her 3 keys that all of your…
#76: How to Understand Facebook Ads Reporting For Better Results
Mar 3, 2016 • 19 min
Facebook ads reporting is the topic of today’s episode of The Art of Paid Traffic, specifically, how to get the most out of all the stats and metrics that Facebook makes available to you so you can make educated decisions on…
#75: How Much Should You Spend On Your Paid Ads?
Feb 17, 2016 • 29 min
On today’s episode of the Art of Paid Traffic, we’re going to continue our mini-series on metrics and measuring your paid traffic as today, Charlie Vallely and Keith Perhac from a company called SegMetrics are joining me to talk…
#74: How to Build Your Marketing to Scale Using Key Metrics
Feb 10, 2016 • 25 min
On today’s episode of the Art of Paid Traffic, I welcome David Jaeger who’s the founder and CEO of Global SEM Partners which is an agency that specializes in PPC marketing, Google AdWords and eCommerce marketing. This is the first of two back…
#73: YouTube Ad Strategies Working Right Now with Ryan Masters
Feb 3, 2016 • 29 min
On today’s episode of the Art of Paid Traffic, I welcome back my friend and previous guest, Ryan Masters, this time to talk about YouTube ads. I’ve been getting a lot of requests to cover YouTube ads again because it’s been quite a…
#72: Secrets Behind High Converting Webinars with Amy Porterfield
Jan 25, 2016 • 28 min
Today’s episode of the Art of Paid Traffic is the third in our 3-part mini-series about using webinars and paid traffic to grow your business. In episode #70 I talked all about how to use streaming webinars and paid traffic to automate your…
#71: How to Create a 7-Figure Business Using Webinars & FB Ads with John Lee Dumas
Jan 20, 2016 • 26 min
On today’s episode of The Art of Paid Traffic we’re continuing our mini-series on using webinars and paid traffic to quickly grow your business. And on the show today, I’m pumped to welcome my good friend John Lee Dumas…
#70: How to Use Streaming Webinars & Paid Traffic to Automate Your Business
Jan 13, 2016 • 28 min
On today’s episode of The Art of Paid Traffic, we’re talking all about how to use streaming webinars and paid traffic to automate your business. This is the first episode in a 3-part mini-series this month all about how to use webinars and paid…
#69: The Latest Tips & Strategies for Getting More Sales with Amazon PPC
Jan 6, 2016 • 25 min
On today’s show we’re talking with Scott Voelker from The Amazing Seller.com all about the very latest updates and strategies using Amazon PPC to sell products on Amazon with Amazon’s Fulfillment by Amazon platform. Scott is an Amazon…
#68: How Local Businesses Can Increase Sales with Google Call-Only Ads
Dec 30, 2015 • 29 min
On today’s episode, Michael Alaniz, a local marketing expert from Local Loop Marketing rejoins me, this time to talk about Google Call-Only ads. This is Michael’s second time on the show as he was a guest back on episode 31 talking…
#67: Case Study: How a Wedding Invitation Designer Got a 5000% ROI With Her Facebook Ads
Dec 16, 2015 • 29 min
On today’s episode of The Art of Paid Traffic, I’ve got a really cool case study… I’m talking with Amanda Greville from Rock Paper Gifts, a wedding invitation and paper goods company. Amanda’s been running Facebook ads for her business…
#66: How to Use the New Facebook Pixel & Custom Conversions
Dec 11, 2015 • 23 min
On today’s episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions. According to Facebook, the “new” Facebook pixel is what the advertising team is basing all future product development on. I…
#65: How to Create Automated Marketing Systems In Your Business
Dec 2, 2015 • 45 min
On today’s episode I’m pumped to be talking about creating automated marketing systems in your business and how paid traffic can drive those systems with my good friends Jason Van Orden and Jeremy Frandsen from Internet Business…
#64: Dealing With A ​Banned Ads​ Account (and how to sell more products with paid traffic)
Nov 23, 2015 • 44 min
It’s the worst nightmare when you buy website traffic: Ending up with a banned ads account. These days, the biggest paid traffic sources have to go through extra lengths in order to insure quality to play by strict FTC laws. But, even when…
#63: Case Study: $2K+ Per Month In App Sales and 12 Cent Leads
Nov 20, 2015 • 23 min
I’ve got a really cool case study for you today on The Art of Paid Traffic. Scott Dawson, who recently started creating apps in the hunting decoy space, joins me to talk about the success he’s having using Facebook ads to increase iOS and Android…
#62: How An Evergreen Sales Funnel Generates $20K Per Week with David Siteman Garland
Nov 12, 2015 • 26 min
On the show today we’re talking about evergreen sales funnels with David Siteman Garland of therisetothetop.com. Specifically, we’re going to talk about an evergreen funnel that David created that’s generating $20,000 a…
#61: Case Study: Simplifying Your Facebook Ads Strategy with Bryan Harris
Nov 2, 2015 • 47 min
On today’s episode of The Art of Paid Traffic Bryan Harris from videofruit.com joins me to talk about a Facebook ads experiment that he did where his goal was to: Primary objective: Get 500 new email subscribers for less than $1 each. Spend…
#60: Instagram Ads: What You Need To Know
Oct 27, 2015 • 15 min
In today’s episode of The Art of Paid Traffic we’re talking about Instagram ads. Everyone seems to be talking about them, yet I’m not seeing a ton of people use them yet (outside of big brands). I haven’t yet tested them because I feel like…
#59: The Anatomy of a Highly Converting Video Ad with James Wedmore
Oct 5, 2015 • 43 min
In today’s episode of The Art of Paid Traffic, I talk about the anatomy of a highly converting video ad with my very good friend James Wedmore. We discuss the power of video advertising and why even though it can be a critical first step in the sales…
#58: Case Study: How to Scale from $500, to $11K Monthly With Facebook Video Ads
Sep 28, 2015 • 32 min
Today’s episode of the Art of Paid Traffic is a case study of food bloggers, Dustin and Lacy Baier from asweetpeachef.com. We talk all about how they’ve leveraged Facebook ads, specifically video ads, to create a business that’s now…
#57: How to Speak Your Customer’s Language - Copywriting Hacks With Joanna Wiebe
Sep 21, 2015 • 43 min
Want to be a better copywriter? You’re going to love this episode. On today’s episode of the Art of Paid Traffic is Joanna Wiebe, co-founder of copyhackers.com. Copyhackers is all about helping you write more persuasive, believable and usable copy so…
#56: Proven Copywriting Strategies that Convert with Ryan Johnson
Sep 3, 2015 • 31 min
On today’s episode of The Art of Paid Traffic, we dive into proven copywriting strategies that convert with Ryan Johnson. Ryan is a brand and content strategist and also the head of editorial for Ramit Sethi at I Will Teach You To Be Rich. I met…
#55: Newbie Case Study: $0.43 Leads From Cold Traffic
Aug 24, 2015 • 31 min
On today’s episode of The Art of Paid Traffic, I’m sharing a paid traffic newbie case study. Mary Fernandez shares her story of how she generated almost 550 cold leads from Facebook ads for as little as $0.19, yet still didn’t profit from her…
#54: How to Use Amazon PPC to Make More Sales with Scott Voelker
Aug 21, 2015 • 36 min
In this week’s episode of The Art of Paid Traffic podcast Amazon PPC expert Scott Voelker joins me to share how to use specific PPC strategies to make more sales on Amazon. I’ve gotten a lot of requests to discuss Amazon PPC on the podcast so I’m…
#53: Tables Turned! Rick Gets Interviewed About Facebook Ads Retargeting & Pricing
Aug 13, 2015 • 37 min
I’ve got a different kind of Art of Paid Traffic episode for you today. This is an episode where I was interviewed by Joey Kissimmee for his podcast which is called the Income Press podcast. And the reason I wanted to share it with you because…
#52: Facebook Ads Q&A Part 2 - Targeting, Scaling Ads and Direct Selling
Aug 6, 2015 • 21 min
Today’s episode of The Art of Paid Traffic is Part 2 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads! If you’ve been listening to the show for a while now, you know that I do these Q&A episodes every…
#51: What’s the Deal with Facebook Ads Pixels and Other Q&A
Aug 3, 2015 • 18 min
Today’s episode of The Art of Paid Traffic is Part 1 of a Facebook Ads Q&A where I’m answering your questions about, well, Facebook ads! If you’ve been listening to the show for a while now, you know that I do these Q&A episodes every…
#50: How to Use Web Psychology and Online Persuasion to Improve Your Online Advertising with Nathalie Nahai
Jul 27, 2015 • 32 min
On today’s episode of The Art of Paid Traffic I’m really excited to welcome “the web psychologist”, Nathalie Nahai. Nathalie is the best-selling author of ‘Webs of Influence, the Psychology of Online Persuasion’, and I invited her on to the…
#49: How to Increase Conversions In Your Business with Neil Patel
Jul 21, 2015 • 25 min
On The Art of Paid Traffic today Neil Patel joins me to talk about a bunch of different paid traffic strategies including email marketing, how to create epic content more quickly, copywriting, headlines, the importance of long term customer value,…
#48: Email Marketing & How to Write Copy that Converts with Neville Medhora
Jul 15, 2015 • 46 min
On today’s Art of Paid Traffic episode we’re talking all about copywriting and email marketing with Neville Medhora. Neville’s an entrepreneur who writes at nevblog.com and kopywritingkourse.com where he’s also…
#47: How to Increase Conversions Using Emotional Triggers with Talia Wolf
Jul 10, 2015 • 37 min
On today’s episode of The Art of Paid Traffic, Talia Wolf, founder and CEO Conversioner, joins me to talk about using emotional triggers and user behavior to grow your business. This whole episode comes down to really understanding your…
#46: Sales Funnel Automation with Ely Delaney
Jul 3, 2015 • 51 min
Today we’re talking about one of my favorite topics - sales funnels. I’m gonna take you behind the scenes and share details of my own business and how I’m working to create funnels in it. If you’ve been listening from the…
#45: How to Grow Your Podcast With Facebook Ads
Jun 26, 2015 • 17 min
On today’s episode I share tips and strategies for how to grow your podcast with Facebook ads. I get lots of questions from podcasters like: Would you use Facebook ads to direct people to a specific episode, or to your podcast in general? How…
#44: Is There a Best Way To Target Facebook Ads? and Other Q&A
Jun 16, 2015 • 20 min
Today’s episode of The Art of Paid Traffic is a Facebook ads Q&A! I’ve received a ton of Facebook ads questions lately so rather than do one super long episode today I’m answering some questions here on today’s episode and then I’ll cover the…
#43: How to Get the Most Out of LinkedIn Ads with Josh Turner
Jun 11, 2015 • 24 min
On today’s episode of The Art of Paid Traffic we’re revisiting the topic of LinkedIn ads, this time with LinkedIn expert Josh Turner, to talk about how to get the most out of your LinkedIn ads. We’ve talked about LinkedIn ads recently…
#42: Anatomy of Killer Landing Pages with Unbounce’s Oli Gardner
Jun 8, 2015 • 23 min
Great conversation on The Art of Paid Traffic today all about landing pages with a really smart guy — Oli Gardner. Oli is the co-founder of Unbounce which, if you’re not familiar, is a site for marketers where they offer helpful…
#41: How to Dominate Pinterest Ads with Cynthia Sanchez
Jun 5, 2015 • 24 min
Today’s episode is all about Pinterest ads, something we’ve not yet covered here on the show. Joining me to share her expertise is Pinterest expert and my friend, Cynthia Sanchez from ohsopinteresting.com. Cynthia is a coach, she’s a consultant,…
#40: LinkedIn Ads with Stephanie Sammons
Jun 3, 2015 • 33 min
In today’s episode of the AOPT, we’re talking about LinkedIn ads with LinkedIn expert Stephanie Sammons. If your target customer is a professional who is on the more affluent side, LinkedIn is a platform that you may want to consider…
#39: Facebook Video Ads - Part II with Keith Kranc
May 29, 2015 • 17 min
Today’s episode is Part II of my interview with my buddy and Facebook ads expert Keith Kranc. If you haven’t yet listened to episode #38 with Keith where we talk about how to use story-based Facebook video ads to increase…
#38: How to Use Story-Based Facebook Video Ads to Increase Conversions with Keith Kranc
May 26, 2015 • 37 min
In today’s episode we’re talking Facebook ads again, this time with my buddy Keith Kranc. Keith recently visited the Facebook offices in Austin, Texas where he met up with his Facebook ads account rep and he left with some really interesting…
#37: How to Create a Simple, Effective Social Media Sales Funnel for your Business with Amy Porterfield
May 21, 2015 • 40 min
Today I’ve got one of my closest friends joining me, Amy Porterfield, to talk about social media sales funnels. We’ve been talking a lot lately about sales funnels here on the podcast, like with Russell Brunson in episode…
#36: How to Use Facebook Video Ads to Create a Sales Funnel that Converts
May 19, 2015 • 20 min
Today’s episode of the Art of Paid Traffic is a solo episode where I’m going to be talking about Facebook video ads. I share what kind of results I’m seeing with them, what you should know about them, and some tips & tricks for…
#35: Secrets to Successfully Marketing Your Business to Countries Outside of the U.S.
May 14, 2015 • 21 min
I’ve got a really interesting episode for you today as my guest is Gus Sevilla and he is an expert in running paid traffic to the Latin American market. I asked Gus to join me because this conversation offers a different perspective on this show than…
#34: Copywriting Secrets for Increasing Sales Funnel Conversions with Steve Erl
May 11, 2015 • 25 min
In today’s AOPT episode, we’re continuing our discussion about sales funnels but this time from a copywriting perspective. Specifically, how to be consistent in your messaging within your funnels. And to share with you his expertise…
#33: How to Create the Best Sales Funnel for Your Business with Jody Underhill
May 4, 2015 • 30 min
Another great AOPT episode today, talking again about one of my favorite topics — sales funnels. And joining me to share sales funnel tips and strategies is Funnel Architect & Conversion Specialist, Jody Underhill. Jody’s…
#32: Facebook Ads Case Study & Listener Coaching with RunnerAcademy.com’s Matt Johnson
Apr 30, 2015 • 27 min
Today’s a listener case study episode where Art of Paid Traffic listener Matt Johnson joins me on the show and I give him a live Facebook ads coaching session. Matt is from runneracademy.com and he’s also the host of Runner…
#31: Remarketing Secrets for Small Businesses with Michael Alaniz
Apr 23, 2015 • 29 min
In today’s episode of The Art of Paid Traffic, we’re talking about local marketing for small businesses. Now if you’re not a small business, don’t not listen to the episode because there’s a lot of tips that we discuss today…
#30: How to Create a Content Marketing Machine with James Schramko
Apr 16, 2015 • 28 min
Today I’m excited to welcome James Schramko to the show. James is the founder of SuperFastBusiness.com which is a business that teaches you how to quickly make your business more profitable. He’s got a great story, having come…
#29: Secrets of Highly Converting Sales Funnels with Russell Brunson
Apr 14, 2015 • 37 min
In this episode of The Art of Paid Traffic, I’m excited to welcome Russell Brunson to the show. If you’re not familiar with who Russell is, he started his first online company while he was in college and within a year of graduating he had…
#28: Three Ways to Dominate Google AdWords with Ryan Masters
Apr 10, 2015 • 28 min
In today’s episode we’re diving into Google AdWords with Certified Google Partner Ryan Masters. Specifically, we’re going to cover the 3 foundational campaigns every Google AdWords advertiser needs. Seven years ago, the business that…
#27: Perry Marshall | 80/20 Sales & Marketing: Making More While Doing Less
Apr 8, 2015 • 26 min
In this episode of the Art of Paid Traffic, Perry Marshall, author of ‘80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More’ explains why and how the concept of the 80/20 principle can be applied to growing your business…
#26: How Kimra Luna Turned $18K of Paid Ads Into $900K In Under a Year
Apr 2, 2015 • 34 min
Today on the show I’m happy to introduce you to Kimra Luna. If you don’t know Kimra yet, I’m guessing you’re gonna start hearing a lot about her because what she’s created with her business in a very short amount of time…
#25: What’s the Difference Between the Facebook Ads Pixels and Other Q&A
Mar 31, 2015 • 16 min
Today’s episode is one of our Q&A shows and this time we’re focusing on questions around Facebook ads. People have emailed in or asked questions via voicemail which you can do here on the Show Notes page. A couple of these questions also come…
#24: How to Use Yahoo’s Gemini Network for Mobile, Native and Search Ads
Mar 27, 2015 • 22 min
In today’s episode of The Art of Paid Traffic podcast we dive into a new paid traffic strategy in the Yahoo Gemini ad network. With me to talk about it is Jay Leishman who’s crushing it right now and he’s going to share with you what it is and…
#23: What Businesses Should & Shouldn’t Be Using YouTube Ads with Tommie Powers
Mar 24, 2015 • 22 min
Today we’re going to talk about YouTube ads again, this time about things like who should and shouldn’t be doing YouTube ads and best practices for what you should do right when you’re starting with YouTube ads. You might have…
#22: How to Use YouTube Videos to Grow Your Audience and Increase ROI with Derral Eves
Mar 20, 2015 • 27 min
In today’s episode we’re revisiting the topic of YouTube marketing, talking this time about sales funnels and video marketing strategy with Derral Eves. Derral is a video marketing expert, a YouTube certified consultant and he specializes in growing…
#21: How to Turn Casual Leads Into Rabid Buyers with Charles Kirkland
Mar 13, 2015 • 28 min
In today’s episode of The Art of Paid Traffic I’m really excited to welcome Charles Kirkland to the show. Charles was referred to me by one of my previous guests here on the show and I gotta tell you, this guy knows his stuff. He runs a…
#20: Lead Magnets That Convert with Jim Belosic
Mar 10, 2015 • 17 min
On today’s show, Jim Belosic, who is the CEO of ShortStack, joins me to talk about lead magnets that convert. With The Art of Paid Traffic, this is the show where I bring you the best tips, tactics and strategies for using paid…
#19: Behind-the-Scenes of Successful Facebook Ads with Curt Maly
Mar 5, 2015 • 27 min
In today’s episode of The Art of Paid Traffic, we’re continuing our discussion of Facebook ads compliance and policy and taking a behind-the-scenes look at successful Facebook ads. I’ve invited on Curt Maly, who’s a fellow Facebook ads guy. He has a…
#18: How to Avoid Getting Your Facebook Ads Account Shut Down
Mar 2, 2015 • 21 min
Today in episode 18 of The Art of Paid Traffic, I welcome back Justin Brooke as we shift gears from content marketing, which we talked about in Episode 17, to talk about another really timely topic which is Facebook ads compliance and…
#17: How to Use Native Advertising to Increase Conversions with Justin Brooke
Feb 28, 2015 • 20 min
Today I’m really excited to welcome Justin Brooke to the show. Justin has been in the paid traffic space for over 8 years now and he runs a digital advertising agency called IM Scalable. He’s a really well known guy in the space, super…
#16: How to Quickly Get Found on Google & Improve SEO Using AdWords
Feb 26, 2015 • 19 min
In today’s episode we’re talking again with Google AdWords expert Joel Runyon, and this time Joel shares strategies for how to use AdWords PPC to improve your SEO efforts and get found more quickly on Google. The strategies that Joel shares…
#15: How Not to Lose Your Shirt with Google AdWords with Joel Runyon
Feb 24, 2015 • 20 min
Google AdWords expert Joel Runyon joins me today to talk about how to avoid losing your shirt with Google AdWords. This is part 1 of a 2 part mini series with Joel, all talking about Google AdWords best practices and strategies. I…
#14: Facebook Ads Sales Funnels Working Right Now & Other Q&A
Feb 21, 2015 • 21 min
Today we’re going to do our first Q&A episode. People have emailed in or asked questions via voicemail, which you can do on the Show Notes pages for the podcast. So if you have a question, just go to the voicemail section…
#13: Profitable Copywriting Tips & Tricks with Ray Edwards
Feb 18, 2015 • 31 min
On todays episode we’re talking about copywriting with Ray Edwards. Ray is a professional copywriter and is one of the nicest guys in the business. In the interview today he drops knowledge bombs left, right and center about…
#12: Measuring Your Sales Funnel Analytics with Rui Dong
Feb 14, 2015 • 18 min
On todays episode I am happy to welcome my good buddy Rui Dong. Rui is one of the smartest people I know when it comes to paid traffic and I asked him to come on today to talk about measuring your sales funnel analytics. Whether you are…
#11: How to Measure Your ROI from Paid Traffic with Tommie Powers
Feb 4, 2015 • 21 min
Alright, today I’m psyched to welcome Tommie Powers to the show. Tommie’s affectionately known as Tommie Traffic because he specializes in online lead generation and conversion & optimization. He’s been in the digital…
#10: How to Get More Leads & Sales Using Video Retargeting with Chris Evans
Jan 29, 2015 • 17 min
Today I’m talking with Chris Evans all about retargeting strategies. Chris is the brains behind the paid traffic campaigns of several very successful online entrepreneurs and he’s about to share with you a great retargeting…
#9: Tricks for Getting Massive ROI from YouTube Ads with Eric Siu
Jan 26, 2015 • 17 min
Today I’ve got Eric Siu, CEO of digital marketing agency Single Grain, on the show as we continue our mini-series on YouTube ads. This is actually the last episode in this series before moving on to some other paid traffic strategies….
#8: How to Get Free Traffic from YouTube Ads with Jake Larsen
Jan 22, 2015 • 19 min
Today I’m talking with Jake Larsen about YouTube advertising. When I was planning out this first mini-series on YouTube ads and I was asking around for who I should invite on, Jake’s name came up every time. And what I’ve since…
#7: Best Practices for Setting up Highly Performing YouTube Ads with Gideon Shalwick
Jan 19, 2015 • 24 min
Gideon Shalwick from gideonshalwick.com and the founder of Veeroll is my guest on today’s episode. Gideon’s one of those guys who has been doing YouTube ads forever and he’s pretty much synonymous when it comes to YouTube…
#6: YouTube Ads for Small Businesses with Tom Breeze
Jan 15, 2015 • 20 min
In this episode, my guest is Tom Breeze who is a UK-based expert in YouTube advertising. He’s the founder of YouTube advertising agency called Viewability. And his specialty is crushing YouTube ads for small businesses. He shares…
#5: How Laura Roeder Turned $20K Into $350K With One FB Ads Strategy
Jan 12, 2015 • 17 min
In today’s episode, Laura Roeder, founder of LKR Social Media, shares how she generated $325,000 in revenue from a $20,000 spend on Facebook ads. To do this, she used a 2-step Facebook ads strategy that you’ll learn today. We’ll…
#4: How Joey Kissimmee is Crushing it With Facebook Ads Retargeting
Jan 8, 2015 • 23 min
In Today’s episode: we’re talking with Joey Kissimmee. Joey’s an online entrepreneur, podcaster, and a software developer who does iPhone apps and premium WordPress themes. I invited Joey on because he’s a great case study in that…
#3: What’s Working Right Now with Facebook Ads
Jan 4, 2015 • 17 min
Today’s episode of The Art of Paid Traffic is a solo one where we’ll be continuing our mini-series on what’s working right now with Facebook ads. Here’s a hint…Website Custom Audiences. If you’re not familiar with Website Custom Audiences…
#2: How to Set Up Your Facebook Ads For Success
Jan 4, 2015 • 14 min
Today’s episode is a solo episode where you’ll learn all the latest changes in how you set up your Facebook ads in Power Editor. Facebook’s made a lot of changes over the last little while with how you set up your ads in Power…
#1: Introduction to The Art of Paid Traffic Podcast
Jan 4, 2015 • 9 min
The Art of Paid Traffic podcast is going to be all about the different ways you can use paid traffic to grow your business. You’ll discover what’s working right now to get more leads sales and customers for your business using paid…