The Search Engine Journal Show

The Search Engine Journal Show

www.searchenginejournal.com
Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your hosts will be Brent Csutoras, Danny Goodwin, and Loren Baker.


The Benefits of a Topic-Focused Marketing Strategy with Jesse McDonald [PODCAST]
Dec 5 • 26 min
For episode 174 of The Search Engine Journal Show, SEJ Advisor Brent Csutoras interviews Jesse McDonald, Global SEO Strategist at IBM, about the difference between a topic-focused strategy and a keyword-focused strategy, why it matters, and more.
Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST]
Nov 21 • 51 min
In episode 173 of The Search Engine Journal Show, SEJ Executive Editor Danny Goodwin interviews John Mueller of Google. Mueller shares his thoughts on communicating with SEOs, how machine learning can impact search over the years, a different approach in…
The Value of Video in Marketing Today with Joe Martinez [PODCAST]
Nov 14 • 37 min
In episode 172 of The Search Engine Journal Show, SEJ’s Brent Csutoras talks to Joe Martinez of Clix Marketing about the value of video in marketing, the approach to ads on YouTube, and a number of different features and strategies to help you have…
Julie Joyce on Paid Links, Top Tools, Cheap Link Building Ideas & More [PODCAST]
Nov 7 • 53 min
Julie Joyce talks about paid links, cheap link building ideas, growing and then scaling back her agency, and more.
Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]
Nov 4 • 41 min
In this week’s digital marketing news, Google’s BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom…
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST]
Oct 31 • 27 min
In episode 170 of The Search Engine Journal Show, Garrett Mehrguth of Directive talks to SEJ Advisor Brent Csutoras about the importance of focusing on your brand’s discoverability in order to become world-class search marketers.
Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST]
Oct 25 • 53 min
Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new strategies for political ads, Adidas re-thinks their digital marketing strategy, RSVP to events on Instagram…
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST]
Oct 24 • 74 min
In episode 169 of The Search Engine Journal Show, SEJ Executive Editor Danny Goodwin interviews Barry Schwartz, CEO of RustyBrick and founder of the Search Engine Roundtable. Get inspired by Barry’s exceptional work ethic, no non-sense approach to…
Big Linkedin Updates, New Google Targeting & All the News You Missed This Week [PODCAST]
Oct 18 • 59 min
LinkedIn helps businesses optimize their pages with Team Moments, Facebook’s new custom templates help push story placements, Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn…
Audience Targeting in Paid Search with Amy Bishop [PODCAST]
Oct 17 • 30 min
For episode 168 of The Search Engine Journal Show, SEJ Advisor Brent Csutoras had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what features exist, the types…
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST]
Oct 10 • 113 min
In episode 167 of The Search Engine Journal Show: Better Know an SEO Pro, SEJ Executive Editor Danny Goodwin talks to Aleyda Solis, Founder of Orainti, on how she approaches international SEO and her secret to staying productive despite her hectic…
Google Ads & Automation Layering with Frederick Vallaeys [PODCAST]
Oct 3 • 30 min
For episode 166 of The Search Engine Journal Show, SEJ Advisor & Owner Brent Csutoras and Frederick Vallaeys talk about how PPC advertisers can take better control of paid search campaigns using automation layering in Google Ads.
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST]
Sep 26 • 92 min
For episode 165 of The Search Engine Journal Show, SEJ Executive Editor Danny Goodwin interviews Brian McDowell, Principal Digital Strategist at BloomReach. They talk about enterprise ecommerce SEO, mobile search, and the power of respect.
The Importance of Ad Testing with Brad Geddes [PODCAST]
Sep 19 • 32 min
In episode 164 of The Search Engine Journal Show, SEJ Advisor Brent Csutoras interviews Brad Geddes, Co-Founder at Adalysis. Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC campaign’s performance.
Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST]
Sep 12 • 79 min
In episode 163 of The Search Engine Journal Show, SEJ Executive Editor Danny Goodwin interviews Brett Tabke, Founder of Pubcon and WebmasterWorld. Tabke talks about the lessons he’s learned throughout his career, the secret to building loyalty from…
Keyword Theory in the World of PPC with Navah Hopkins [PODCAST]
Sep 5 • 42 min
Together with SEJ Advisor Brent Csutoras, WordStream’s Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns in this episode of The Search Engine Journal Show.
Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]
Aug 29 • 91 min
In episode 161 of The Search Engine Journal Show: Better Know an SEO Pro series, SEJ Executive Editor Danny Goodwin interviews Kevin Gibbons, CEO and Founder of Re:Signal. Gibbons shares his insights on building, growing and rebranding an SEO & content…
Dave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail [PODCAST]
Aug 15 • 120 min
For episode 160 of the Search Engine Journal Show, Danny Goodwin interviews Dave Davies, CEO of Beanstalk Internet Marketing, who shares his insights on the evolution of SEO, building your brand, conference speaking, and more.
Julia McCoy on Writing, Persistence & Building a Million-Dollar Company [PODCAST]
Aug 1 • 67 min
Learn how Julia McCoy escaped a religious cult and built a successful content writing agency in this edition of the Search Engine Journal Show hosted by SEJ Executive Editor Danny Goodwin.
Where Search & SEO Are Heading in 2020 and Beyond [PODCAST]
Jul 25 • 38 min
In episode 158 of the Search Engine Journal Show, SEJ Advisor Brent Csutoras interviews Michelle Robbins, Head of Digital at Milestone, to talk about the future of SEO – what is important, what you should be focusing on, and where things are going.