Bamboo Chalupa Digital Marketing Podcast

Bamboo Chalupa Digital Marketing Podcast

www.bamboochalupa.com
SEO & Digital Marketing Podcast
#51: Doing Keyword Research – The Bedrock of SEO
Aug 23 • 38 min
Nate & Brett discuss how to do keyword research, a fundamental skill for SEO & digital marketing. Issues Discussed * How smart keyword research & planning makes money over the long-term * Starting with your audience – not your product / service * Doing…
#50: The Great Snapchat Debate
Feb 21 • 31 min
In this episode – Nate, who is particularly riled up, and Brett debate whether businesses should invest time & money in Snapchat. Snapchat is now one of the largest social apps by active users. Businesses are increasingly looking at Snapchat as an…
#49: Lessons from Fake News for Digital Marketers
Jan 26 • 23 min
Nate & Brett discuss what marketers can learn from the trending topic of the day – Fake News. Fake news has been around as long as the written word, but new distribution channels and political implications have brought it to mainstream attention. But what…
#48: The Dark Side of Data-Driven: What To Do When Your Data Is Wrong
Dec 7, 2016 • 25 min
As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong. They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to…
#47: The New Is Old – Keyword Research, Snippets & Information Architecture
Nov 7, 2016 • 31 min
Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture. Issues Discussed Keyword Research – Is there anything new from Pete Myers’ “Gather, Group,…
#46: Fearful Trends in SEO: Moz, Mobile & Mega-Corporations
Sep 14, 2016 • 42 min
Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends. Issues Discussed * Lessons Learned from Moz’s Layoff Announcement * Whether building an audience to sell a product really…
#45: Bastardization of SEO: When Search Moves To Other Disciplines
Aug 23, 2016 • 36 min
Brett & Nate discuss what happens when marketing strategies overlap and start to really become all the same thing. Like #44 – this episode is less of a structured tips & tricks format and more of a conversation about what is happening at the cutting edge…
#44: State of SEO, Cheat Codes, Google & Link Networks
Aug 1, 2016 • 31 min
Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era. This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing.…
#43: Kickstarting Your Digital Marketing Career
Jun 27, 2016 • 34 min
Everyone knows the career path of doctors, lawyers & teachers. But how do you kickstart your career in digital marketing? In this episode, Taylor Griffith, our guest host, interviews Meghan Furey and Lizzy Urtso to find out. Both Meghan and Lizzy have…
#42: Doing Better Outreach, Promotion & Link Building
Jun 13, 2016 • 45 min
New tools and tactics have made outreach for link building more efficient than ever. But are outreach campaigns more effective or just more spammy? In this episode, Nate and Brett discuss the state of outreach and link building in 2016 – from tools to…
#41: Managing a SEO Team – Lessons Learned w/ Allie Brown
May 1, 2016 • 34 min
How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips,
#40: Managing Marketing Projects – How We Use Trello & Project Management Tools
Apr 17, 2016 • 45 min
Marketing projects can range from minutes to months. How can you keep everything organized? And how do you make sure you’re always working on the right things? In this episode, Nate and Brett discuss how they handle project management in marketing.
#39: Semantics & The Frontier of SEO Part 2 – Implementation
Apr 3, 2016 • 27 min
In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy. Issues Discussed What your website needs to optimize for semantic search How to write for se…
#38: Semantics & The Frontier of SEO Part 1 – Planning
Mar 20, 2016 • 26 min
What is “semantic search” and how to you factor it into your SEO & content campaigns? Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Gra…
#4: SEO For YouTube (2016)
Mar 6, 2016 • 31 min
YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what,
#37: Fishing for Customers w/ Fishbox’s Napoleon Suarez – Delivering Value through Digital Strategy to Drive Offline Success
Feb 21, 2016 • 47 min
How do you use digital strategies like SEO, email and analytics to drive success for a local startup doing business in the offline world of package delivery? We go behind the scenes on this question and more with Napoleon Suarez of Fishbox,
#36: Tales from the Mat – Building an Audience with Verbal Tap Cast’s Kevin Phillips
Feb 7, 2016 • 42 min
How do you turn a hobby podcast into the watercooler for an entire sport? And how do you keep growing your audience across multiple channels in a rapidly changing industry? We go behind the scenes on these questions and more with Kevin Phillips of Verb…
#35: Building a Brand From Startup to Scale with David Palombo
Jan 24, 2016 • 39 min
How do you take an idea from the startup phase and scale it into a world-class organization? How do you hire and train the right people at the right time? How do you plan goals and choose key performance indicators that matter?
#34: Using Google Search Console Effectively Part 2 – On-Page SEO
Jan 10, 2016 • 34 min
Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 2 of the Google Search Console series,
#5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy
Dec 27, 2015 • 36 min
In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources. Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PP…
#33: Using Google Search Console Effectively Part 1 – Technical SEO
Dec 13, 2015 • 30 min
Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively? In this Part 1 of the Google Search Console series,
#3: SEO Isn’t Just Google – Optimize Search Engines That Your Customers Are Using
Nov 29, 2015 • 34 min
The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web,
#32: Content Planning & Distribution at Scale w/ Evan Porter of UpWorthy
Nov 15, 2015 • 46 min
How do you approach & plan to distribute content to millions of people? What kind of lessons can every business takeaway from viral content machines like UpWorthy & BuzzFeed? This episode brings back one of our most popular guests.
#31: Shortcuts & Shiny Things – Why SEOs Kill Things & What You Can Do Instead
Nov 1, 2015 • 39 min
Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time,
#30: On-Page Content vs. Off-Page Links Debate – Where Should You Spend Resources?
Oct 18, 2015 • 37 min
Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless. In this episode,
#11: Building an Audience & Brand Voice w/ Evan Porter (2015)
Oct 4, 2015 • 39 min
One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears?
#29: Top SEO Tips for Beginner & DIY SEOs
Sep 20, 2015 • 30 min
So much SEO & digital marketing advice is either simple/vague or specific/advanced. In this episode, Nate and Brett walk through their best entry to medium level SEO tips for anyone just starting out in SEO.
#28: Pardon The Interruption SEO Edition – Alphabet, Bing, Referral Spam, Ad Blocking & More
Sep 5, 2015 • 33 min
In this episode, Nate and Brett discuss 6 different topics in a rapid-fire, 5 minute each, Pardon The Interruption format. They cover everything from Bing tracking issues, CTR as a ranking factor, what ad-blocking has to do with SEO, and more.
#27: Google Trends & Google Correlate – Hidden Gems of Marketing
Aug 23, 2015 • 38 min
Any SEO will tell you that tools are incredible. But tools are only as good as far as you know how to use and apply them. In this episode, Nate and Brett dive deep with Google Trends and Google Correlate; discussing not only how to use them,
#26: SEO Case Studies – Examples of Companies Doing SEO Right
Aug 9, 2015 • 41 min
So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice. In this episode, Nate & Brett discuss companies that are doing SEO right.
#25: A Day In The Life of an SEO & How To Be More Effective
Jul 26, 2015 • 47 min
What does an SEO actually do in a day? How can SEOs be more effective? And what can managers, business owners, or in-house marketers learn from a typical SEO day? In this episode, Nate and Brett discuss what an average day in SEO specifically and digit…
#24: Google+ & The Future of Investing in Social Networks
Jul 12, 2015 • 30 min
Google+ was one of Google’s most public investments in a new consumer product. But as of July 2015, Google+, as it was known, is dead. Google+ has been “unbundled” into different products. In this episode, we discuss what the unbundling means for the f…
#23: Lessons Learned in SEO & Business from Brett Snyder (Meet The Hosts Part 2)
Jun 28, 2015 • 33 min
In this second of two meet the hosts episodes, Brett Snyder talks about his career path & experiences in agency-side SEO and business plans. We talk about lessons learned in SEO, as an agency consultant, as a director of a team and now as a startup fou…
#22: Lessons Learned in SEO & Business from Nate Shivar (Meet The Hosts Part 1)
Jun 21, 2015 • 33 min
In this first of two meet the hosts episodes, Nate Shivar talks about his non-traditional SEO career path and plans. We talk about lessons learned in SEO, business, advertising, plus the future of digital publishing,
#21: Google’s Knowledge Graph & Digital Marketing
Jun 7, 2015 • 51 min
Google’s Knowledge Graph is a continually growing part of Google’s search results and Google’s products. It’s different from the traditional organic algorithm. And there’s much less known about it. In this episode,
#20: Developing The Right Personas for Digital Marketing
May 23, 2015 • 36 min
The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in. In this episode, Nate and Brett discuss how to develop personas that you can use…
#19: Lessons From Blackhat SEO
May 10, 2015 • 31 min
Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website…
#18: Mobile & The Future of SEO
Apr 26, 2015 • 31 min
Google rolled out a pre-announced major change to their algorithm on April 21st to increase the rankings of mobile-friendly sites. But the update was really simply a landmark in a long-running trend towards mobile. In this episode,
#17: Is There Hope In The Messed Up World of Local SEO?
Apr 13, 2015 • 47 min
While Search has made incredible improvements over the past years, there’s one area of search that has consistently lagged behind and even regressed – and that’s the world of Local Search. It’s a world that provides an awful experience for customers an…
#16: Why Your Analytics Are Bullshit & What To Do About It
Mar 29, 2015 • 35 min
Google Analytics is an incredible enterprise-level application any website owner can use for free. However, the numbers and dashboards in Analytics not only provide insight; they can also mislead if they aren’t fully understood. In this episode,
#15: SEO at a Hypergrowth Startup w/ Jess Hill, SEO Manager at 99designs
Mar 15, 2015 • 43 min
Hypergrowth startups live in a world where nothing matters except growth – new users, new sales & new opportunities. There’s extraordinary demand in an highly competitive emerging market with huge upside. How does a long-term channel like organic traff…
#14: Building Better Content for SEO Part 3 – Promotion
Mar 2, 2015 • 35 min
When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content…
#13: Building Better Content for SEO Part 2 – Creation
Feb 16, 2015 • 37 min
Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed.
#12: Building Better Content for SEO Part 1 – Planning
Feb 1, 2015 • 29 min
“Making great content” has become cliche in digital marketing circles. But what does it actually mean and how does it work? This episode is the first part of a 3 part series on planning, developing and promoting content that will actually build an audi…
#11: Building an Audience & Brand Voice with Evan Porter
Jan 18, 2015 • 38 min
One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears?
#10: SEO & Digital Marketing in 2015
Jan 4, 2015 • 45 min
2014 saw Google several new updates and a whole new ranking factor with HTTPS. The year also saw mobile surpass desktop in many ecommerce verticals, and Facebook organic reach hit zero. In this episode to kick off the New Year,
#9: SEO & Social Working Together Part 3 – Paid Amplification
Dec 21, 2014 • 37 min
How do SEO & Social interact? How can they work together & support each other for a marketing campaign? We covered social as a ranking factor in Part 1 and building relationships in Part 2. In this final Part 3,
#8: SEO & Social Working Together Part 2 – Building Relationships
Dec 7, 2014 • 33 min
How do SEO & Social interact? How do they work together? In Part 1 of our 3 part series, we talked about specific ranking factors. In this episode (Part 2) we talk about how SEO & social can work directly together to build online relationships.
#7: SEO & Social Working Together Part 1 – Ranking Factors
Nov 14, 2014 • 27 min
How do SEO & Social Media interact? Do more Likes, Tweets, Stumbles, Upvotes, etc lead to higher rankings in search engines? What’s the right way to approach marketing so that you get the most benefit from social & organic traffic?
#6: Getting Buy-in For SEO & Digital Marketing
Nov 7, 2014 • 31 min
Unlike PPC which has defined costs and predictable traffic estimates, SEO can be difficult to get full buy-in as a worthwhile investment from clients, teams, or even yourself. Most people with websites & businesses have heard of SEO’s opportunity,
#5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy
Oct 24, 2014 • 35 min
In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources. Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PP…
#4: SEO For YouTube
Oct 10, 2014 • 30 min
YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what,
#3: SEO Isn’t Just Google
Sep 22, 2014
The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web,
#2: New SEO Skillset
Sep 22, 2014
SEO in 2014 doesn’t mean understanding keyword density or PageRank sculpting. It’s a whole set of interesting skills that helps your audience find you via search. Links mentioned: The first mention of “SEO” Check out this episode!
#1: Agile SEO
Sep 22, 2014
Agile has become the way to develop software – create and ship in small batches, get feedback and metrics, learn what worked, then use that to continuously improve. It sounds abstract until you see the consequences of not using it in real life with th…