PodCraft | Learn the Art of Podcasting in Focussed Seasons

PodCraft | Learn the Art of Podcasting in Focussed Seasons

www.thepodcasthost.com/podcraft-podcast
Taking you from novice podcaster to confident broadcaster! This podcast is all about the brilliant world of Podcasting – teaching you how to make, grow and monetise a great show. In this podcast I cover the full range of Podcasting skills, looking at: ?


Resources & next steps for the Content Stacking series
Jun 26 • 31 min
Now that we’ve covered the stacking process, in the episode, I want to cover some extra resources that’ll help you. That includes equipment, software, and much more. I also want to give you some next steps, so you can get started on this right away. By…
Getting Series-ous: How Seasons Can Reduce the Work & Maximise your Growth
Jun 19 • 37 min
Now you know how to create a content stack, getting so much more from every piece of content you create. Next, we’re going to amplify that through the wonder of seasons. Not just a tool for fiction or documentaries, seasons can work for everyone. They…
How to Create a Content Stack in Minimum Time, with Maximum Impact
Jun 12 • 41 min
Last week, we covered the content stack, and how it works. This week, we’ll get right into how to create it, from start to finish. If you don’t have the time to create great quality blogs, videos and Podcasts, then I’ll show you how through smart…
The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster
Jun 1 • 27 min
Hey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks. The aim of the series is to cover something I call the content stack. This is a concept around creating…
How to Run a Great Online Call! | Remote Work #3
May 25 • 29 min
In this series on video conferencing for remote or big teams, we’re looking at how best to setup, prepare for and run your online calls. On this episode, it’s the final step: running the call! What’s the etiquette, online? How does it differ from…
How to Prepare for an Online Call to Keep it Slick & Successful | Remote Work #2
May 25 • 15 min
In this series on video conferencing for remote or big teams, we’re looking at how best to setup, prepare for and run your online calls. This episode is all about the preparation. What can you do, ahead of your online meeting, to make sure it runs…
Best Software, Equipment & Setup for Remote Work Meetings & Calls | Remote Work #1
May 25 • 36 min
Video conferencing and online calls have rocketed in the past couple of months, for obvious reasons!For many this new way of working is yet another steep learning curve in amongst all the other craziness that has happened since the start of 2020……..
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?
Apr 6 • 48 min
We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before. Read the full reportSome of the key takeaways were40% prefer to search their listening…
The Podcasting Tools Show: PodcastGuests.com for finding Great Interviews & Being Interviewed Yourself!
Mar 6 • 12 min
This week, we’re bringing you a final bonus episode, coming from a new show that Colin’s just released, called the Podcasting Tools show. It’s a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin’s super geeky…
The Podcasting Tools Show: Rode Smartlav+ and the SC6 Adapter for the smallest interview kit in existence!
Feb 28 • 9 min
This week, and for 1 more week, we’re bringing you episodes from a new show that Colin’s just released, called the Podcasting Tools show. It’s a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin’s super geeky…
The Podcasting Tools Show: Wordpress Themes for Podcasters
Feb 21 • 11 min
This week, and for the next 2 weeks, we’re bringing you episodes from a new show that Colin’s just released, called the Podcasting Tools show. It’s a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin’s super geeky…
Leveraging Podchaser to build your network, and grow your Podcast
Dec 10, 2019 • 39 min
Podchaser is often referred to as “the IMDb of podcasting”.The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the…
The Mics We Tested in 2019
Nov 28, 2019 • 22 min
New mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones’ article is one of the most popular on the entire site.Many podcasters love equipment and gear. And, though it’s far from the…
How to Turn Your Podcast into a Book
Nov 12, 2019 • 38 min
Here David Bain talks about the process of creating your very own book, based on the content from your podcast.
What questions should I ask in a Podcast interview?
Oct 2, 2019 • 35 min
Interviews are a big part of podcasting, and for good reason.They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it’s a chance to tap into your interviewee’s own following – a tale…
How to make your Podcast unique | Find your USP and stand out from the crowd
Sep 25, 2019 • 45 min
Every successful podcast has to be unique in some way. If there’s no uniqueness, then there’s no draw. There’s no reason to listen.And with over 700,000 podcasts in Apple Podcasts, you have to give people a reason to listen.Read the full articleTaking…
The most popular podcasting mics, brands, and recording setups of 2019
Sep 18, 2019 • 43 min
We’ve run our annual Grand Gear Survey to find out what podcasters are using to record their shows in 2019? We also found out a bit about how they’re recording. Read the full article - complete with graphs and chartsIn this episode, we talk through the…
What’s a good number of downloads for a podcast?
Sep 10, 2019 • 23 min
In a world of YouTube views and Twitter followers, we’ve become accustomed to figures in the hundreds of thousands, and even millions.Read the full articleIt’s important to realise though, these numbers are completely irrelevant to podcasting. The time…
Where can you advertise your podcast? Paying to grow your audience
Sep 4, 2019 • 46 min
Podcast advertising is just one of many ways to grow your show’s audience.Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you’ll struggle not to grow your…
How to Grow your Audience & Create Great Products through Surveys | Rob & Kennedy from Responsesuite
Jul 29, 2019 • 37 min
In this episode I’m talking to Kennedy and Rob Temple from Responsesuite. Their speciality is using surveys to get your know your audience, and particularly to in using them to create great products or services that suit exactly what your listeners…
The 10 Commandments of Podcasting
Jun 11, 2019 • 42 min
Some might call this a “Pet Peeves” episode, but you can also think of them as “Growth Opportunities”.
Podcast Listening Apps - and should you be listening to LESS podcasts!? PodCraft 1109
Jun 4, 2019 • 29 min
A bit of a bonus episode to bring down the curtain on our Podcast Equipment Series. You put a lot of work into creating your episodes, so let’s have a chat about where (and how) your end product is actually consumed. This episode starts with a…
Video & Live Broadcasting | PodCraft 1108
May 29, 2019 • 34 min
There are a few good reasons why you might want to broadcast the recording of your episodes live - and maybe even film them too. Doing live episodes can help build and harness community, as your listeners can feel more directly involved with your…
Podcast Gear Stats: What Are Podcasters ACTUALLY Using? RODE Procaster Giveaway
May 22, 2019 • 18 min
Okay, granted, having a top-of-the-range mic doesn’t necessarily mean you’ll have top-of-the-range content. But the various bits of equipment different folks are using to create audio can become an obsession for some podcasters. We know this because the…
Recording & Editing Software | PodCraft 1107
May 15, 2019 • 36 min
In this episode we’re looking at Audio production software, commonly know as ‘Digital Audio Workstations’ in the audio production industry. We’ll look at the most common options out there to give you an idea of which one might suit you.A Digital Audio…
Bits & Bobs: Cables, Stands, & More | PodCraft 1106
May 1, 2019 • 29 min
Cables, stands, jacks, plugs, pop filters – the less glamorous, but still utterly essential part of the podcasting equipment pantheon.It’s common for podcasters to spend three figure sums on both their mic, and their recording device, then link the two…
Audio Monitoring | PodCraft 1105
Apr 23, 2019 • 25 min
Podcast listening isn’t exclusive to podcast listeners. Podcasters need to listen to their own audio too - both whilst it’s being recorded, and whilst it’s being edited. We call this type of creator listening “monitoring”, and that’s what we’ll be…
Mobile Recording with Smartphones or Tablets | PodCraft 1104
Apr 17, 2019 • 25 min
You most likely already carry an expensive recording device around with you everywhere you go. We’re talking, of course, about your smartphone. In this episode of PodCraft we take a look at the different gear and options available for turning your phone…
Do I need a Mixer for Podcasting? If so, Which One? PodCraft 1103
Apr 1, 2019 • 29 min
On this episode of PodCraft we’re talking Mixers - when and if you might want one. It’s not cut and dry by any means! Let’s look at the arguments.And you can also check out our Best Podcast Mixers roundup if you’re already won over to the idea of…
Choosing a Digital Recorder for Podcasting | Podcraft 1102
Mar 19, 2019 • 16 min
In this episode we’ll cover why you might want to use a digital recorder in your podcasting efforts, and how to choose the best one for you.We’ve discussed digital recorders in the past, and in fact you can find current definitive guide here: The Best…
What Microphone Do I Need to Podcast? Podcraft 1101
Mar 15, 2019 • 30 min
In this episode, we’re talking microphones. We cover the best microphones for podcasting, and how to choose the right one for you. You can also read our popular article on the subject:The Best Podcasting MicrophonesFor series 11, we’re looking at your…
The Podcast Host 2018 End of Year Review
Dec 18, 2018 • 49 min
As another year draws to a close, we sit down to chat through the last 12 months at The Podcast Host Towers. What went well? What didn’t? And what do we have planned for the future?In terms of big milestones this year, we had the long-awaited launch of…
Promoting Your Podcast with an Audio Trailer
Sep 11, 2018 • 24 min
Creating a 30 second promo trailer for your show is a great way to grow your audience. A trailer is a little “taster” for potential new listeners, and gives them an idea of the tone, feel, and content of the show. It’s easy to consume, and easy to share…
How to Find Your Niche & Be an Audience Magnet
Aug 29, 2018 • 27 min
On this episode, we’re talking niche. That’s neeeesh, not nitch, but either way, it’s all about getting really specific with your content offering. Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative…
How to Tell Great Stories in Your Podcast, with Jessica Abel
Aug 14, 2018 • 42 min
By it’s very nature, podcasting is storytelling. But what makes a story good, or interesting? Well, who better to give us a crash course on how to tell great stories than Jessica Abel, creator of the essential book and podcast series Out on the…
How a Customer Relationship Manager (CRM) Can Help You Simplify & Grow Your Podcast | The Podcraft Podcast
Aug 7, 2018 • 28 min
Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking about connections, and networks. He kept an eye on the CRM market, and spotted the fact that they tended…
How to Get More Exposure for Your Podcast | The Podcraft Podcast
Jul 31, 2018 • 25 min
You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come” approach isn’t enough, sadly. Fortunately, there are many things you can do to optimise your show’s…
What’s Next? Stepping It up | Podcraft 1013
Jul 24, 2018 • 30 min
Planning and launching your first podcast can be a steep learning curve. But once you’re actually putting episodes out there, the pitfalls are a little different. Now the battle is about keeping things consistent, sustainable, and enjoyable. So once you…
Putting Your Podcast out into the World | Podcraft 1012
Jul 17, 2018 • 28 min
So far we’ve walked you through to the point where you’ve uploaded your first episode to your media host. At this stage, you have a podcast. But it still can’t actually be found in all the places people actually listen to podcasts. That’s an easy fix…
Podcast Hosting & Websites | Podcraft 1011
Jul 10, 2018 • 23 min
So you’ve recorded your first podcast episode and now you’re ready to share it with the world. How exactly do you upload it though? In this episode we’ll give you a crash course on podcast websites and media hosting. Here you’ll learn what you need to…
Podcast Branding: Artwork and Music | Podcraft 1010
Jul 3, 2018 • 24 min
Cover art and music are two ways of branding your podcast and giving it its own unique personality. It isn’t essential to have music in your podcast however. If you want to keep your show really raw and simple then you might avoid using it altogether. But…
Editing Your Podcast | Podcraft 1009
Jun 26, 2018 • 31 min
Without a doubt, editing is the one aspect of podcasting that we’re most frequently asked about. In this episode we’re going to run through some of the options available to you when it comes to editing. What Can I Edit With? You can use a DAW (Digital…
Recording Environment | Podcraft 1008
Jun 19, 2018 • 22 min
On today’s episode of Podcraft we’re taking a look at something that’s super important. However something that you might not naturally consider. Your recording environment! By this, we mean the place you decide to record and how all of the factors around…
Your Podcast Recording Set-Up | Podcraft 1007
Jun 12, 2018 • 20 min
We know that one of the biggest barriers you might have stopping you creating your podcast is worrying about how to set-up your equipment. We’re going to go through how to get your show on tape, how to set-up everything you need to record your perfect…
Planning & Scripting Your Episode | Podcraft 1006
Jun 5, 2018 • 18 min
Winging it is certainly a skill, but there’s also something to be said for great planning & scripting. It can be the difference between a listener feeling really engaged with your podcast and thinking it’s a bit of a waffle. Planning & Scripting In the…
How Long and How Often? | Podcraft 1005
May 29, 2018 • 16 min
There’s no doubt that you’re recording a podcast about something you love. And therefore you can probably talk for days all about your topic! However, you only hold your listener’s attention for so long. So how do you figure out what the best length is?…
Formats And Approaches | Podcraft S10E04
May 22, 2018 • 16 min
In the fourth episode of our new Podcraft season, we talk formats and approaches. You’ll need to consider which kind of format you’d like your podcast to be when beginning to plan out your podcast. And you’ll need to work out the approach you’re going to…
Who Are You Podcasting For? | Podcraft S10E03
May 15, 2018 • 13 min
In this episode of our tenth season of Podcraft, we continue to explore the first steps in launching your own podcast. This week we focus on audience. We talk about who you should be podcasting for and how to find out who your audience is. Who Are You…
What Are You Podcasting For? | Podcraft S10E02
May 8, 2018 • 13 min
In the second episode of our tenth season of Podcraft, we debate the answer to one of the greatest questions that every podcaster faces; What are you podcasting for? If you are thinking of launching your own podcast, you should have a reason for doing so.…
The Benefits Of Running A Podcast | Podcraft 1001
May 1, 2018 • 17 min
In the first episode of our tenth season of Podcraft we decide to re-evaluate the basics. As a celebration of our tenth season anniversaray, we are re-examining and re-recording the topics we discussed in Season one. Episode one looks at the benefits of…
Making Your Podcast more Accessible (& Growing Your Audience as a Result!)
Mar 28, 2018 • 27 min
On this episode of Podcraft, I’m talking to Nicolas Steenhout from the A11Y Rules Podcast. Nicolas is an accessiblity evangelist, helping anyone he can to improve their online content’s accesibility. I loved his top-line advice around the all-round…
Tools & Tactics for Making a Highly-Produced Podcast | Podcraft 908
Mar 7, 2018 • 41 min
In the final episode of our season on creating Highly-Produced Podcasts, we look at some of the tools and tactics to make your workflow as smooth as possible. Tools for Planning Evernote Trello Notion Tools for Scripting Scrivener Celtx Trint – Automated…
Audiobooks, Patreon & Sponsorship to Monetise a Creative Podcast
Feb 26, 2018 • 31 min
In this episode I’m talking to Joanna Penn of ‘The Creative Penn Podcast‘ about monetisation methods for podcasting. Joanna runs one of the UK’s longest lasting shows, alongside her hugely successful ‘self publishing’ website: The Creative Penn. Early on…
The Podcraft 2017 Christmas Special
Dec 23, 2017 • 43 min
The Podcast Host team try the “just 3 guys, in a basement, drinking beer” approach in this Christmas special, where, unfortunately, you’ll learn absolutely nothing about podcasting. Well, maybe there’s a bit of “how not to” in here… Aside from that, some…
Do I Need a Team to Make a Highly-Produced Podcast? Podcraft 907
Dec 20, 2017 • 45 min
The vast majority of podcasts are run by one single person. But does the “one man band” approach work for Highly-Produced Podcasts? The answer is, it depends. There are reasons why it can work, and reasons why it might not. You might really dislike some…
Using Music & SFX in Highly-Produced Podcasts | Podcraft 906
Dec 13, 2017 • 39 min
The use of music, ambience, and sound effects can really enhance your podcast episodes and give them that highly-produced feel. In this episode we talk about the use of these elements, and how to get the right balance so that they enhance and compliment…
Doing Interviews for Highly-Produced Podcasts | Podcraft 905
Dec 6, 2017 • 24 min
It’s likely that you’ll want to have interviewees and guests on your highly-produced podcast. Like pretty much everything we’ve discussed in this series so far, there’s an overlap with recording interviews for “standard” podcasts. But there’s definitely…
Recording & Equipment for Highly-Produced Podcasts | Podcraft 904
Nov 29, 2017 • 28 min
Do you need different equipment and recording methods to create a “highly-produced” podcast? The short answer is no, but we’ll be taking a look at this question in more depth on this episode. There are various elements that make up highly-produced…
Scripting & Planning Highly-Produced Podcasts | Podcraft 903
Nov 22, 2017 • 32 min
One of the main things that sets a highly-produced podcast apart from a “standard” podcast is the level of scripting and planning. It’s a good idea to think in advance about the ultimate aim of your series, the aims of each individual episode, and how…
Structure & Framework of a Highly-Produced Podcast | Podcraft 902
Nov 15, 2017 • 26 min
Although there’s no rules in podcasting about how episodes must be structured, we do see some common themes when we look at highly-produced shows. These podcasts tend to have more elements, and the presenter may duck in and out, introducing, getting out…
Creating Highly-Produced Podcasts | Podcraft 901
Nov 8, 2017 • 25 min
Whether you’re trying to stand out in an increasingly crowded market, or want to showcase your production skills, making a highly-produced podcast series can be great for building an audience and getting noticed. And by “highly produced” we’re really…
What If My Topic Is Dry? | Podcraft 817
Sep 28, 2017 • 17 min
The ins and outs of employment law might not sound like the most entertaining topic in the world to most people. But Blackadders Solicitors here in The Podcast Host’s hometown of Dundee are building a dedicated and enthusiastic following around their show…
How to Spread the Word & Convert Listeners in Non-Podcasting Niche | Podcraft 816
Sep 21, 2017 • 30 min
In this episode I talk to Andrew Clews of The Motoring Podcast about how they’ve gone about breaking into very non-podcasting niche. We also delved a little into how they’ve gone about structuring their show, to allow for different types of content and…
Monetizing a Local Podcast | Podcraft Episode 815
Sep 14, 2017 • 30 min
On this week’s episode of Podcraft we’re joined in the studio by Ryan McLeod. Ryan runs a local design studio business, Slurpp, as well as his own Podcast based around the creative industries in our very own city, called Creative Chit Chat Dundee. And…
Podcasting Law: Stay Legal & Protect Your Brand | Podcraft 814
Sep 7, 2017 • 34 min
Some of the biggest questions we get here at The Podcast Host are surrounding the legalities of podcasting and creating content. We’ve been trying to trace down a podcasting expert who specialises in this sort of stuff, and that’s who we’ll be…
Why You Don’t Need 20 Episodes to Launch a Podcast | Podcraft 813
Aug 31, 2017 • 23 min
Something that we’ve been hearing quite a lot recently is people thinking they need to have a load of recorded podcasts before they launch. We disagree. You don’t need 20 episodes (or even 10…or 5) episodes recorded before you launch your show. We’ll be…
Introducing the Hostile Worlds Podcast
Aug 28, 2017 • 4 min
Here at The Podcast Host we’ve been hard at work recently, creating a new highly-produced podcast. It’s called Hostile Worlds, an it’s an audio drama/space documentary hybrid. If that’s right up your street, or if you just want a taster of how something…
Live Shows: How to Broadcast Your Podcast | Podcraft 812
Aug 24, 2017 • 17 min
Ever thought about broadcasting your podcast live but also keeping it as a podcast as well? Well you’re in luck, because that’s exactly what we’ll be discussing on this week’s episode of Podcraft. This is the podcast about everything podcasting, from…
How to Find a Fault in your Podcast Setup or Equipment | Podcraft 811
Aug 17, 2017 • 21 min
It’s episode 11 of season 8, and we’re looking at those most annoying of creatures – faults in our setup! It happens, every now and again: you make a recording and there’s some kind of buzz or whine in the background. Or, perhaps there’s no sound at all –…
When & How to Change Your Podcast Name or Branding | Podcraft 810
Aug 10, 2017 • 23 min
This week, I’m (Colin) doing solo show answering a question that came up in The Podcast Host Academy community forum. One of our members is finding his original podcast brand and concept a little limiting. It’s a common thing – we start out in quite a…
Recording Multiple Microphones Without a Mixer | Podcraft 809
Aug 3, 2017 • 19 min
If you have on-location guests or co-hosts your audio quality will benefit greatly from using multiple mics. But can you use multiple mics without a mixer? And if so, how? Links Mentioned: Asio4All Focusrite – Scarlett Interface The Podcast Host Academy…
Uploading a Podcast to YouTube | Podcraft 808
Jul 27, 2017 • 17 min
YouTube is one of the biggest search engines in the world, so it certainly won’t do your podcast any harm to have some presence there. So can you upload your podcast episodes to Youtube, and if so, how? Links Mentioned: Adobe Creative Cloud Adobe Audition…
How to Get Booked as a Guest on an Interview Podcast | Podcraft 807
Jul 20, 2017 • 17 min
Would you like to get yourself out there by being interviewed on other podcasts? If so, how do you go about it? That’s what we were asked about on this episode of Podcraft – the show about everything podcasting, from equipment to monetization and…
Finding your Voice & Honesty in Content, with Doug Kessler | Podcraft S8E06
Jul 13, 2017 • 23 min
Hello and welcome to another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. We’re taking another break from listener questions this week. This time, to have a chat with Doug…
Should I Edit Interviews During Or Post-Recording? Podcraft S8E05
Jul 6, 2017 • 19 min
Another week means another episode of Podcraft! This is the show about everything podcasting, from equipment to interview skills and everything in between. This week for you we have a few different things. We’ve got a quick question via voice that Joe…
How to Brand a Business Podcast: Personal vs Company Branding with Chris Ducker | Podcraft
Jun 28, 2017 • 26 min
Hey and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. Today we’re changing things up a bit from the usual listener questions, with a very special…
How do I Find My Voice? | Podcraft S8E04
Jun 22, 2017 • 17 min
Hey folks and welcome to another episode of Podcraft. This is the show all about podcasting, everything from interview skills to equipment and everything in between. We’re back this episode with some more questions from our listeners. We’ve got one…
Brett McKay from Art of Manliness on Growing a 1M+ Podcast | Podcraft S8E03
Jun 6, 2017 • 45 min
On this episode of Podcraft, I’m talking to Brett McKay, who is Founder and Editor-in-Chief of the Art of Manliness. The Art of Manliness is a site I’ve been following for years, and Brett’s turned it into one of the biggest men’s destinations on the web…
iTunes Reviews, New & Noteworthy | Podcraft S8E02
May 28, 2017 • 17 min
Hello and welcome to another episode of Podcraft. This is the show all about podcasting, from podcast equipment to recording skills and everything in between. If you’ve been following along then you’ll know that in our last episode we changed things up a…
Do I Need a Media Host? Podcraft S8E01
May 21, 2017 • 10 min
Welcome to another episode of PodCraft. This is the show all about podcasting, from podcast equipment to recording skills and everything in between. We’re changing it up a bit this week. Recently we’ve been posting a lot of interviews, but that’s not the…
How to Do Sponsored Content in a Niche Market with Tom Evans from The Zone Show | Podcast Case Studies
Apr 17, 2017 • 24 min
Description: This week I’m talking to Tom Evans of The Zone Show. Tom is a prolific podcaster, having reached 232 episodes in just 3 years, and he has experimented with various ways to monetise the show through that time. On the episode, I talk to him…
Over 500 Episodes, with Paul Kemp of The App Guy Podcast | Podcast Case Studies
Feb 22, 2017 • 40 min
Paul Kemp is The App Guy, and he has over 500 episodes under his podcasting belt!
How to Book Great Guests, with Thor Holt of the Write With Courage! Podcast | Podcast Case Studies
Feb 15, 2017 • 26 min
Colin chats with Thor Holt of the Write With Courage! podcast.
Having a Startup Mentality, with Adam Callow of StartUp Diary | Podcast Case Studies
Feb 8, 2017 • 23 min
The Knitting Example, with Jo Milmine of the Shinybees Podcast | Podcast Case Studies
Feb 1, 2017 • 25 min
Knitting seems to be the default example anyone in the medium will give when making the point that you can podcast about anything. And this week’s guest Jo Milmine is doing exactly that with her show Shinybees. Not only is she podcasting about knitting…
Podcast Apps & Discoverability, with Beau York of Satchel | Podcast Case Studies
Jan 25, 2017 • 32 min
Satchel Podcast Player co-founder Beau York joins Colin to talk podcast apps, discoverability, and local vs national podcasting. Also mentioned on the episode, the newest addition to our podcasting family – The Audio Drama Production Podcast.
Monetisation and Growth, with Jon Butt of Marketing For Owners| Podcast Case Studies
Jan 18, 2017 • 32 min
Jon Butt runs a daily podcast called Marketing For Owners, which is an integral part of his business marketingforowners.com Mentioned in this episode Growing Your Podcast Audience series of blog posts Meet Egdar Tips & Tricks from Marketing For Owners
I’ve run out of topics to cover | Podcraft S7E12
Dec 19, 2016 • 16 min
What do you do when you think you’ve nothing left to say on your topic? Also Mentioned Scottish Podcast Scholarship Transcription Matthew: A question coming in though the website from Brian. What if I’ve run out of topics to cover? What if Brian hadn’t…
How do I convince someone to start a podcast? Podcraft S7E11
Dec 12, 2016 • 12 min
Whether it’s a friend, your employer, or a prospective client, if you think someone has the potential to make a great podcast series, how do you approach the subject with them? Also Mentioned The Podcast Industry in 2016: Latest Market Research Scottish…
How Many Episodes Do I Need To Launch a Podcast? Podcraft S7E10
Dec 6, 2016 • 12 min
What happens if you don’t launch with 3, 5, or 10 episodes? Will your podcast be doomed before it starts? Transcription Matthew: Great question that’s came in from Mary on the website. How many episodes do I need launch a podcast? One. Is that us done…
What If My Target Audience Isn’t Technical? Podcraft S7E09
Nov 30, 2016 • 14 min
How do you find new listeners in a niche that traditionally isn’t overly technical? Also mentioned on this episode – our Podcast Scholarship Competition Matthew: Here’s a question that came in through the website thepodcasthost.com from Leslie. What if my…
What If I Need To Take A Break From My Podcast? Podcraft S7E08
Nov 28, 2016 • 11 min
How do you put your show on hiatus without losing a chunk of your audience? Transcription Matthew: So this was a question that we got in through the website from Derek and to be honest this is something that I’ve wrestled with in the past as well with my…
What Should I Have On My Podcast Website? Podcraft S7E07
Nov 23, 2016 • 19 min
Your website is your podcast’s home online. So what should you have on there? Our free course on how to build a peerless podcasting website can be found here. Your Podcast Website is also an article in our Growing Your Audience series. Transcription…
How Do I Approach Potential Advertisers & Sponsors? Podcraft S7E06
Nov 21, 2016 • 10 min
How do you sell the idea of sponsoring your show to someone? Transcription Matthew: So this is a question that came in from Graham. How do I approach potential advertisers or sponsors? So I suppose you’ve maybe started a podcast, you’ve been doing it a…
What’s the Best Setup for Face to Face Interviews? Podcraft S7E05
Nov 16, 2016 • 17 min
There are lots of great options out there for recording in-person interviews. Mentioned on this episode Fan Fission – our membership community Zoom H5 – digital recorder Zoom H1 – digital recorder ATR3350 – lav mic Focusrite Scarlett 2i2 – preamp…
How Do I Choose a Topic? Podcraft S7E04
Nov 14, 2016 • 9 min
For some aspiring podcasters, picking something to talk about is the biggest challenge of them all. Matthew: This question came in from Joan, and it’s an interesting one, Colin, because a lot of people call at the podcast and because they have a topic in…
Is Batching A Good Idea For New Podcasters? S7E03
Nov 9, 2016 • 8 min
Batching your podcasts basically means that you record and produce in bulk. There are many benefits to doing things this way, but is it a good idea when you’re just starting out? Matthew: Here’s a great question that comes in from Thomas, is batching a…
How Do I Measure Engagement? Podcraft S7E02
Nov 7, 2016 • 10 min
Are download numbers enough to measure the engagement of your show’s audience? Transcription Matthew: This question came in from Linda who is asking, how does she measure engagement with her podcast? I guess the first question that comes up here from her…
How Do I Research Guests? Podcraft S7E01
Nov 2, 2016 • 12 min
If you run an interview podcast, it’s good practice to research your guests before you chat to them. Transcription Matthew: This was a question that came in from Peter, he was wondering how should he go about researching guests before they come on the…
How to Present a Perfectly Scripted Podcast | Podcraft Podcast S6E6
Jul 13, 2016 • 6 min
I’m subjected to Masterchef occasionally, usually if I pop round to see my mum and dad. They love it, me, not so much. I always think it’s particularly cruel of the judges to be so critical of the foods presentation before they’ve even tasted it.…
6 Tools for Podcast Planning Perfection | Podcraft Podcast S6E5
Jul 6, 2016 • 7 min
A blank page to a writer or an empty canvas to an artist can be daunting. Where do you begin? How do you start? The same questions probably strike you when you’re considering your next podcast episode. Producing an individual podcast or an entire series…
Hooks, Taglines and the Power of Words | Podcraft Podcast S6E4
Jun 29, 2016 • 8 min
I’ve got a secret. But please keep it to yourself. Here goes – “I’m obsessed with taglines.” If a client or business chum asks me for my opinion on their tagline, it’s not uncommon for me to lose hours crafting dozens of alternatives for them. I realised…
How to Inject Personality into your Podcast Script | Podcraft Podcast S6E3
Jun 22, 2016 • 7 min
You’ve created your invisible script, and you’ve crafted a narrative structure that will skillfully lead your listener through your podcast. So is that it? Are you done? Or is something missing? The Missing Link? As a voracious listener of many podcasts,…
The Power of Narrative Flow in your Podcast | Podcraft Podcast S6E2
Jun 15, 2016 • 6 min
I’ve always enjoyed reading, and now I get the pleasure of reading to my daughter, Abigail. It’s a staple part of the Cudmore bedtime routine. I admit that some of the stories aimed at a very young audience can hardly be described as ‘page-turners.’ It’s…
The Art of Creating an Invisible Podcast Script | Podcraft Podcast S6E1
Jun 8, 2016 • 8 min
To script or not to script… that is the question. One of the things we’re often asked, especially by new podcasters, is “should I write a script for my podcast?” The answer is almost always ‘yes’. At least to some degree. In the real world, it’s unusual…
Podcraft Workshop – The Audio Drama Production Podcast
Feb 23, 2016 • 26 min
It’s a special mid-season episode and crossover with the Audio Drama Production Podcast co-host/producer Matthew McLean. Matthew is also our Head of Audio Production here at The Podcast Host. Recently he’d been thinking about making some changes to the…
That’s All For Series 5. What Next?
Jan 24, 2016 • 14 min
Thanks for listening to this series which was all about ways to potentially monetise your podcast. What would you like to hear in the next series of Podcraft? Have your say and get in touch at info@thepodcasthost.com
How to Crowdfund a Podcast | Podcraft Podcast S5E7
Nov 19, 2015 • 23 min
In this episode, we’re covering crowdfunding. It’s the fashionable way, these days, to start selling a product, but can it also work for something like a podcast? Well, a number of shows have proven it can. Let’s find out how! A Question for You Are you…
Monetising your Podcast by Selling the Show Itself | Podcraft Podcast S5E6
Nov 5, 2015 • 27 min
In this episode, I’m looking at how to make money by selling the show itself. That means either selling episodes, selling upgrades, or re-purposing the show into a related product. For some, this is the most obvious (and easiest!) way to get started in…
Ten Years of Podcasting, with Andy White
Oct 28, 2015 • 35 min
This week we have an interlude from Series 5 of Podcraft in the form of an interview with Andy White. Andy is a hugely experienced UK based Podcaster who runs The Internet Marketing Podcast, a hugely successful show on the ubiquitous subject of digital…
Monetising a Podcast Through Donations & Patreon | Podcraft S5E5
Oct 22, 2015 • 34 min
In the episode we’re looking at the slightly tricky world of donations. Can you make money through donations in Podcasting? Yes, you definitely can, and I’ll talk you through all of the different methods within this episode. New platforms such as Patreon…
Podcast Sponsorship & Advertising: How Does it Work?
Oct 14, 2015 • 57 min
This is probably one of the most awaited episodes of the series, because sponsorship is seen as the ‘holy grail’ of podcasting for many. Think about it – you record a show on something you love, you enjoy the process and thousands of people listen. Then,…
Selling a Product or Service Through Podcasting | Podcraft Podcast S5E3
Sep 24, 2015 • 37 min
Last time around we covered affiliate marketing for podcasters. That basically means selling other people’s products and services through your show. This time we’re moving closer to home, and that means selling YOUR OWN products and services as part of a…
Monetising your Podcast through Affiliate Marketing | S5E02 Podcraft Podcast
Sep 1, 2015 • 28 min
Now we’re we’re into the detail of Series 5, exploring in-depth the range of monetisation methods for podcasting. Today, it’s affiliate marketing, and how you can use affiliate deals to monetize your show. Affiliate marketing is a great one to start with,…
How Can You Make Money with Your Podcast? |Podcraft Podcast S5E1
Jul 26, 2015 • 53 min
Some people earn a living from their podcast. Others are happy enough just to bring in enough to cover their hosting costs, and perhaps pay for a takeaway every few weeks. Whatever your aims are when it comes to monetization, experienced podcaster, The…
Farewell to Series 4 & Plans for PodCraft in 2015
May 1, 2015 • 5 min
In this short tie-up episode I say farewell to Series 4 and look forward into 2015. It’s year change time and plans are always afoot after all! The End, But not the End, for Series 4 I hope you enjoyed Series 4 – I certainly had a blast talking to the…
Getting to know Colin Gray
Apr 30, 2015 • 66 min
In this bonus episode you’ll hear an interview with PodCraft host Colin Gray, originally recorded for Harry Duran’s Podcast Junkies show. Here Colin talks about his background, his influences, and why he is so passionate about this medium.
How to Name your Podcast & Title Episodes: Podcast Copywriting with Liston Witherill | S4E6
Apr 28, 2015 • 54 min
Your podcast can have the best audio content in the world, but that alone won’t be enough to grow your audience and reach new people. Listeners need to find your content online, and two of the most important things you can do to ensure you are heard are:…
Storytelling Techniques for Podcasting: Dan Feld on Great Narratives
Apr 7, 2015 • 36 min
Storytelling is right on trend, following the success of Serial and the Startup Podcast. We know stories engage, but how do we create one? We’ve written on digital storytelling before, but now it’s time to talk through our storytelling techniques. In this…
Podcast Presentation Skills: Being an Engaging Presenter with John Colley
Mar 23, 2015 • 41 min
This week I want to go back to basics and talk about presentation skills. It’s taken as read that in-person presenting, getting up in front of an audience, is something that takes practice and skill. But, many people underestimate presenting to the…
How to Interview for Podcasting | With Radio Pro, Matt Young
Mar 5, 2015 • 38 min
In a series all about presenting your Podcast content, we can hardly miss out one of the biggest trends in Podcasting of recent years: the humble interview. Interviewing is a real skill in itself, requiring preparation, practice and a whole lot of other…
Podcast Planning & Logistics with John Lee Dumas
Feb 21, 2015 • 29 min
On this episode of PodCraft I’m delighted to welcome Mr John Lee Dumas of Entrepreneur on Fire. John has been delivering amazing, high value content on entrepreneurship, business and life in general for 2+ years now. And amazingly, it’s always been on a…
Launching a Podcast: Designing Your Podcasting Strategy, from Audience to Aims
Feb 4, 2015 • 41 min
This is Series 4 of PodCraft, where I’m exploring planning and presenting your Podcasting content. It’s time to concentrate on the message! In this episode we’re starting the content planning process with first principles: what does your podcast do? This…
Monetising Your Podcast Content with WordPress
Nov 27, 2014 • 19 min
The PodCraft Podcast: Series 3, Episode 20 In the final episode of the series, I’m talking monetisation. Now, before you start telling me off for using a dirty word, I think it’s pretty reasonable to think about getting something back from the effort you…
Creating a Community for Your Podcast in WordPress with bbPress
Nov 26, 2014 • 16 min
The PodCraft Podcast: Series 3, Episode 19 In this, the penultimate episode of PodCraft, we’re talking communities. The creation of a community has to be one of the main goals of any podcast, and to give it a real home on your website adds so much more…
Benefit from Errors with a Custom 404 Page on Your Podcast Website
Nov 25, 2014 • 10 min
The PodCraft Podcast: Series 3, Episode 18 In this episode we’re exploring the concept of 404 error pages. A 404 error occurs when someone tries to visit a page on your site that doesn’t exist. This might be because they’ve used the wrong address, or…
Keeping Your Podcasting Website Secure: WordPress Security Essentials
Nov 24, 2014 • 15 min
The PodCraft Podcast: Series 3, Episode 17 Today we’re looking at security – not the most sexy of subjects, but vital if you want to run a good Podcasting website long term, and particularly if you want to make a living from it. WordPress itself is not an…
Using SpeakPipe to Engage your Podcasting Audience & Source Content
Nov 23, 2014 • 12 min
The PodCraft Podcast: Series 3, Episode 16 Today on PodCraft we’re exploring the brilliant SpeakPipe. SpeakPipe is a tool which allows you to set up a voicemail system for your listeners, allowing them to leave audio messages directly on your website. As…
Getting Social on Your Podcasting Website: Social Sharing with Shareaholic
Nov 20, 2014 • 12 min
The PodCraft Podcast: Series 3, Episode 15 In this episode we’re finally tackling the elephant in the room – social networking. It’s a rare person indeed who’s not involved, at all, in social media, and used well, it can be a huge driver of listeners for…
Podcast Affiliate Marketing: WordPress Plugins to Make Amazon Easy
Nov 19, 2014 • 15 min
The PodCraft Podcast: Series 3, Episode 14 In this episode we’re delving deep into the idea of monetisation for the first time, and that’s in the form of affiliate marketing. During the episode I talk a little about starting out in affiliate marketing and…
Creating an Attention Grabbing Email Optin Box in WordPress | PodCraft S3E13
Nov 18, 2014 • 10 min
The PodCraft Podcast: Series 3, Episode 13 In this episode, we’re expanding on the email list work we’ve done over the past few days. We’ve already looked at the basics, now lets see how we can get our optin rates skyrocketing with an attention grabbing…
Why You Need a Mailing List for Your Podcast & How to do it
Nov 17, 2014 • 14 min
The PodCraft Podcast: Series 3, Episode 12 In this episode we’re talking mailing lists. If you’ve investigated online marketing at all in the past, then no doubt you’ve come across the concept of mailing lists. If not, then you’re about to discover one of…
Creating Compelling Calls to Action on Your Podcasting Website
Nov 16, 2014 • 14 min
The PodCraft Podcast: Series 3, Episode 11 In the 11th episode of series 3 we’re talking calls to action. A call to action is an element of any page on the web that tries to convince a user to do a certain thing. This might be to buy a product, or to sign…
Creating Better Podcast Episode Navigation: List Category Plugin
Nov 13, 2014 • 8 min
The PodCraft Podcast: Series 3, Episode 10 In this episode we’re finishing up the week with a quick and easy one; a plugin called List Category Posts. This plugin allows us to create lists of our podcast episodes really easily by category or tag. This…
Contact Pages & 101 Other Uses for Forms Plugins for Podcasting
Nov 12, 2014 • 13 min
The PodCraft Podcast: Series 3, Episode 9 In this episode we’re starting to build out the ways we enable listeners to get in touch with us. The first and most obvious is the humble contact form. We’ll have a look at two of the best contact form plugins…
Analytics and SEO for Your WordPress Podcasting Website
Nov 11, 2014 • 10 min
The PodCraft Podcast: Series 3, Episode 8 Our topic for this episode is Analytics and SEO. I’ll have a look at optimising your show notes pages to help them, and your site in general, appear more prominently in the search results. We’ll look at an SEO…
Adding Podcast Subscribe Links to Your WordPress Website
Nov 10, 2014 • 12 min
The PodCraft Podcast: Series 3, Episode 7 In this episode I’m looking at the all-important subscribe links. These are aimed at converting passing visitors into long term subscribers, and are often forgotten about in the blind rush to concentrate on iTunes…
Creating Memorable Shortlinks on a Podcasting Website with Pretty Link
Nov 9, 2014 • 11 min
The PodCraft Podcast: Series 3, Episode 6 This week, we’re on to enhancements. We’ll talk about the extra tools that you can add to your Podcasting website that will really help to entrance your audience, and keep them coming back for more. The first of…
Creating Great Navigation for your WordPress Podcasting Website
Nov 6, 2014 • 16 min
The PodCraft Podcast: Series 3, Episode 5 Navigation is, I think, one of the most underthought aspects of many people’s WordPress Podcasting websites. It’s understandable – WordPress does a lot of it for you, automatically adding pages to the menu bar,…
Choosing a Theme for your WordPress Podcasting Website: Looking Good!
Nov 5, 2014 • 13 min
The PodCraft Podcast: Series 3, Episode 4 WordPress is one of the best bits of web software out there, but out of the box it doesn’t look good… The default themes are clean, but plain, and if you want to stand out AND offer a good user experience, then…
Podcasting Plugins for WordPress: The When & Why
Nov 4, 2014 • 16 min
The PodCraft Podcast: Series 3, Episode 3 WordPress is a great system for getting your content out into the world, and, even in it’s basic form, it can do many of the things we need as podcasters. One place in where it’s lacking, however, is RSS feeds –…
Installing WordPress as your Podcasting Website Platform
Nov 3, 2014 • 11 min
The PodCraft Podcast: Series 3, Episode 2 In this episode we’re looking at installing WordPress. WordPress is the software that we’ll be using to run our podcasting website and, luckily for us, our hosting package makes it really easy to get it up and…
Owning Your Podcast Space: Setting up Domains & Hosting
Nov 2, 2014 • 12 min
The PodCraft Podcast: Series 3, Episode 1 In the first episode of Series 3 we’re looking at the reasons for owning your own Podcasting space. This means having your very own domain and hosting account on which you can run a website of your own. The big…
Introducing Series 3: 20 Steps to a Peerless Podcasting Website | PodCraft S3E00
Oct 30, 2014 • 10 min
Welcome to the start of Series 3! In this episode I give an introduction to the series, and talk about what we’re going to cover over the coming 20 episodes. The series will be delivered every weekday of November, covering 20 Steps to creating a Peerless…
Series 3 Teaser & an Interview with the Boagworld Team
Oct 20, 2014 • 41 min
In this episode I’m introducing the topic and format of the next series of PodCraft, and it’s something a little different. Next, I’m including an interview I did with the Boagworld guys a few months ago talking about the Podcast Host. If you’re…
Audio Branding and UK Podcasting with Mike Russell | The Podcraft Podcast
Sep 9, 2014 • 54 min
It’s time for an in-between-isode, otherwise known as an interruption to normal programming! If you’ve been listening long, you’ll know Series 2 is all about Podcasting equipment, taking you through the audio chain from start to finish. Well, this is a…
PodCraft - a ‘Start Here’ Guide of Our ‘How to Podcast’ Podcast
Jul 31, 2014 • 7 min
Taking you from novice podcaster to confident broadcaster! This podcast is all about the brilliant world of Podcasting – teaching you how to plan, launch, and grow a great show. Brought to you by Colin and Matthew at ThePodcastHost.com - PodCraft takes…