True Voice Media Podcast | Digital Strategy | Social Media | Conversations & Master Classes

True Voice Media Podcast | Digital Strategy | Social Media | Conversations & Master Classes

truevoicemedia.com
Hosted by Jeff Gibbard, President & Chief Social Business Strategist
How does social media actually affect SEO?
Jan 27 • 3 min
That’s right. We’re bringing you a little end-of-the-week education in The Classroom. Today, Jeff’s talking about the actual impact social media has on SEO. Here at True Voice Media, we get a lot questions about social media and whether it improves SEO…
How to measure social media ROI
Jan 17 • 5 min
We’re starting this week off with a new episode of our favorite educational segment of The True Voice Media Podcast: The Classroom. This is where our host Jeff Gibbard gives us a short and super sweet lesson on any particular topic. Today, he’s going to…
Alvaro Vaselli, Founder of Nuvanna, Wants to Awaken the ‘NU’ You
Jan 9 • 31 min
It’s two weeks into 2017, and The True Voice Media Podcast is back to bringing you full episodes! Today, we’re introducing a new segment called In the Spotlight, where we’ll talk to one of our clients about the awesome things that they’re doing and what…
5 Terms to Know to Better Understand Facebook Ad Results
Jan 6
Welcome to 2017 and a brand new mini-segment of the True Voice Media Podcast: The Classroom. As implied, in The Classroom, our host, Jeff Gibbard, takes us to school on one particular short topic. Today, Jeff’s talking about how to better understand your…
Meet Social Jack, and learn how to be real together
Nov 14, 2016 • 41 min
This week’s extraordinary superhuman is Dean DeLisle. From the quaint little town of Chicago, Dean DeLisle calls himself the Founder and CEO of Forward Progress…but I just call him Dean. He has a wealth of digital marketing experience, logging more than…
Just casually navigating through the giant black hole of SEO, no problem
Nov 7, 2016 • 43 min
Today, we’re talking to the self-proclaimed, “Coolest guy in SEO.” Kris Reid calls in all the way from Cambodia! Originally hailing from Brisbane, Australia, Kris has worked in SEO since the olden days. Now, Kris is the founder of a digital marketing…
Why “How To’s” Aren’t the Only Way To Do Training
Nov 4, 2016 • 46 min
This week on the show, we’re talking to THE Ryan Stewart. Coming to us from Miami, Florida, Ryan Stewart is the founder of WEBRIS, a digital marketing agency, owner of an e-commerce store that sells shoelaces called Laces Out, and creator of some damn…
She flew back home to talk to us
Oct 24, 2016 • 35 min
Jess Smith was an integral part of True Voice Media’s growth and, hopefully, we like to think we were instrumental in her growth. Jess is now a Digital Marketing Analyst at Frontier Airlines and she is quite the analytics rockstar. She flew back to Philly…
Why it really matters “Who got to you first”
Sep 26, 2016 • 61 min
Jon Steiert was the first employee of True Voice Media. Jon came to True Voice Media at the beginning of his career in Social Media. It was important to me that as an employee of True Voice Media, Jon understood the proper way to create social media…
What we really mean by “Storytelling”
Aug 12, 2016 • 35 min
Guest: Shannon Presson Nowadays, anyone with a freaking Snapchat account thinks they are a storyteller. The term gets tossed around casually, paying no respect to the true craftspeople in the business of storytelling. Likewise the mass proliferation of…
Results Driven Video Marketing
Jul 25, 2016 • 41 min
Guest: Parchelle Hotten Parchelle Hotten knows video production…but that’s only one piece of the puzzle. Producing video is only the first step, but what do you do with it once you have it? Parchelle is the owner of Fresh Level Productions,
The Brand Conversation To Believe In
Jul 6, 2016 • 38 min
I love doing this show and I love all of my guests. It’s a gift and an honor for me that each and every person that comes onto the podcast sets aside their time to share their expertise and wisdom with me and my listeners. But once in a while,
How to Save Time and Money in your Business
Jun 27, 2016 • 42 min
Ivy Slater has been coaching Women Entrepreneurs and Solo-Practitioners for some time now. She is a sought after speaker, and is wildly popular with her clients for helping them to choreograph their pathway to success.
Networking vs Building a Network
Jun 17, 2016 • 48 min
You know that person at the networking event. They walk up to you while you’re in the middle of a conversation, shove a business card in your face, and then scurry off to go interrupt someone else. They make networking painful.
Come Play With Us
Jun 6, 2016 • 45 min
Minette Riordan left a profitable career behind when she saw the potential of the digital economy, and she hasn’t looked back. She now coaches women entrepreneurs and anyone else that needs to get out of their own way.
Is the Sales Funnel Dead?
May 17, 2016 • 52 min
Jeremy Reeves made a promise to his wife. He promised that he would make enough money to support them. He kept his promise. How did he do it? Listen to this episode as Jeremy shares how he learned the ins-and-outs of direct response copywriting and per…
Possibly EVERYTHING you need to know about Conversion Optimization
Apr 18, 2016 • 57 min
Khalid Saleh has been in the business of Conversion Optimization since before you, or virtually ANYONE ELSE was calling it that. He knows this subject inside and out. Now, I know that I hype my guests, and mainly that’s because I get incredible guests …
Catch these Snapchat strategies before they disappear
Mar 25, 2016 • 48 min
In our last episode, Saba and I covered plenty of ground about Snapchat. In this episode, we go a few steps further and I ask Saba to build Snapchat strategies on the spot. Snapchat may not be ideal for every business but Saba makes the case that plent…
The Snapchat chat where we chat about snaps
Mar 24, 2016 • 33 min
Saba is “all in” on Snapchat. Many of you that follow me, Jeff Gibbard, know that I’m a bit of a skeptic when it comes to Snapchat. While many of Saba’s clients are already knee deep in Snapchat and live streaming,
I Hack the Entrepreneur Named Jonny Nastor
Mar 18, 2016 • 34 min
Jon Nastor, is an entrepreneur through and through. In this episode I seek the hack into the mind of the entrepreneur who hacks into the minds of entrepreneur. Jonny tells us about his entrepreneurial journey,
Marketing resolutions to make before January ends
Jan 25, 2016 • 33 min
Tim Matthews is such a professional marketer…he wrote a book about it! He even called it “The Professional Marketer.” And just because he likes us at True Voice Media so much, he’s giving away a free copy of the book to one lucky winner. To enter,
How do you do keyword research?
Jan 15, 2016 • 5 min
This question comes from one of our own, Chelsea Hipp, but a number of people have asked me about this. Admittedly this is not my area of expertise, but we’ve added a new segment to our podcast called The Classroom,
The Humorous Art of Speaking and Content Marketing
Jan 13, 2016 • 51 min
Ronald Theodore-Winthrop Tite III…wait, no, that’s not actually his name. Actually, it might be, I haven’t looked. But I’ll tell you this, whatever you call this man, he was a delight to have on the show. In this episode of our podcast,
What is the difference between Social Business and Digital Strategy?
Jan 5, 2016 • 40 min
Bernie Borges is no stranger to the world of Social Business, though lately he’s found much more success in just calling it Digital Strategy. We discuss whether or not it matters if people call it Social Business,
Integrity based sales and how to move the finish line
Dec 21, 2015 • 41 min
Ian Altman is accomplished to say the least. But amidst that success Ian has kept his eyes firmly on the prize of doing great work that helps people. As a result he’s built a business entirely around helping people get through the barriers that stand i…
Helping today’s leaders think about Global Content Marketing
Dec 14, 2015 • 44 min
Guest: Pam Didner Pam Didner is an expert in content marketing strategy, particularly involving the process of building a strong team of content creators. She deeply understands how to create the right content, at the right time, for the right person.
Creating a step-by-step system from a world filled with theory
Dec 7, 2015 • 44 min
There are tons of people who make online courses, and plenty of them will focus on the theory. While that is great, there is a noticeable lack of information on EXACTLY what to do and when to do it. Howard saw that and capitalized on it creating a cour…
What the heck does bacon have to do with Social Media? You’re about to find out!
Dec 3, 2015 • 42 min
Brian Basilico loves bacon, and really, who can blame him? But there’s a good story as to why he uses bacon in his marketing, and you’ll have to listen to this delicious episode to learn why. Beyond that, Brian is a kindred spirit of social media marke…
Intrepid Explorers armed with Insatiable Curiosity
Nov 25, 2015 • 46 min
Maile (rhymes with Smiley) Topliff brings intrepid curiosity, smarts, passion, power, and problem solving skills and a bit of magic to being a people champion. She helps leaders and organizations build on their strengths, unearth their super powers,
How Facebook Ads have changed the social landscape
Nov 18, 2015 • 46 min
Amol doesn’t just “kinda” know what he’s talking about when it comes to Facebook ads…he literally wrote the book. In this conversation, Amol Waishampayan, Digital Creative Director for Stream Companies, walks us through the various ways in which Facebo…
How to start social selling the smart way
Nov 12, 2015 • 33 min
Brynne Tillman, CEO of Social Sales link, is undoubtedly one of the brightest minds in Social Selling. She has been involved in sales for her entire career and saw the opportunities that social networks–particularly Linkedin–afforded all sales people.
Is Live Streaming here to stay? Saba might have the answer
Oct 20, 2015 • 40 min
Saba Sedighi, Founder of iStream Social, a Social Media Marketing agency that helps business and brands with their Social Media. She is a huge fan of the live streaming space. So much so, that she’s started a business to help companies to use live stre…
Linkedin Ads and thoughts about B2B Social Media
Sep 28, 2015 • 41 min
WOW! This episode is a MUST-LISTEN for all B2B marketers. Step 1: Admit to yourself that you don’t really understand Linkedin Advertising. Step 2: Listen to this episode to hear AJ Wilcox break it down and help you better understand just how to do it r…
Content Marketing Tips from halfway around the world
Sep 21, 2015 • 34 min
It takes much more time that you think to become an overnight success. Dan Norris started several businesses and failed, until he found his groove and built a super successful company called WPCurve. He’s also the author of Content Machine,
Sustainably Social
Aug 31, 2015 • 41 min
Julie Hancher began her career in social media and blogging as part of a passion project to bring information about sustainable living to Philadelphians. Since 2008 she has been growing her brand of eco-friendly and sustainability-minded social media a…
Starting from nothing to doing nothing else
Aug 3, 2015 • 32 min
Mike did what so many people want to do and started a business on the side doing something he loved. He started out without much of an idea but through hard work and perseverance, he developed a thriving business showing people how content marketing ca…
Social Media and #RealTalk
Jul 27, 2015 • 39 min
Some people talk about authenticity and then others go one step further and make it a hashtag: #RealTalk Thousands of people around the web know of Carlos Gil. He’s become a prime example of how you can use social media to advance your career.
Research, Business Development, and the “Deep Web” for the rest of us
Feb 3, 2015 • 45 min
Q Xavier has come back for Round 2. In this episode I talk to Q about how he conducts research, how to build the sales organization of the future, and where exactly he gets all of the cool stuff he finds on the web. Thanks for coming back Q.
Love your customers more than your competitors do
Dec 8, 2014 • 39 min
Ramon DeLeon has an energy that is so contagious, that listening to this podcast alone could keep you up all week thinking about how to let your customers know that you love them. I don’t care what industry you are in,
Living In A State Of Everything Shock
Nov 10, 2014 • 43 min
Mark Schaefer: author, blogger, podcaster, strategist, educator, and all around kick ass dude. In my opinion, Mark is one of the most insightful and level headed people in the world of Social Media and Strategy.
What’s poppin’ in the world of Social Media here and abroad?
Sep 8, 2014 • 42 min
Elly Deutch is a total rockstar. We met last year while speaking for the Social Media Strategies Summit in Dallas. With an entrepreneurial spirit, deep knowledge of social media, and a winning personality,
Proudly Representing Amsterdam and PR Professionals Everywhere
Aug 25, 2014 • 43 min
Easily one of the most unique guests we’ve had on the show, Remco is one of a kind. As the owner and founder of Proudly Represents, a PR firm based out of Amsterdam, Remco has been working with startups across Europe to capture people’s minds and imagi…
A cheery and uplifting chat about Digital Death
Aug 18, 2014 • 44 min
What’s going to happen to your iTunes collection when you die? How should value be assigned to your Facebook status update history? Have you thought about all of the passwords you have across the web and who will assume control of those sites when you …
The magical world of eCommerce, Search, and Online Marketing
Aug 11, 2014 • 39 min
Nick Eubanks is a serial entrepreneur from Philadelphia. His current efforts are focused on growing TrafficSafetyStore.com, America’s largest manufacturer and distributor of traffic safety products. Nick is the co-founder of ecommerce consulting compan…
A practical analysis of Social Ads
Aug 4, 2014 • 41 min
We held up our lighters and Corey came back for another episode. So let’s call this part II and talk about some other areas of Social Business, primarily Social Ads. Conversations – The True Voice Media Podcast – Episode #19 – Host: Jeff Gibbard SHOW …
Using data to make better marketing decisions is a smart thing to do
Jul 28, 2014 • 39 min
Corey Padveen joined The t2 Group in 2011 and is a principle strategist for B2B, B2C and NFP client-centered social media marketing initiatives. Corey is Google AdWords certified, a Certified Inbound Marketer,
The 17-year old Entrepreneur that’s running circles around you.
Jun 16, 2014 • 30 min
Tori Molnar is a 17 year old entrepreneur, blogger, speaker, as well as contributor for the Huffington Post. Tori left public school her freshman year to pursue her entrepreneurial dreams and never looked back. At just 13, Tori founded Utoria,
Help A Podcaster Out (HAPO)
May 19, 2014 • 34 min
Peter Shankman is an extraordinary guy. He’s a man driven by passion and purpose and a touch of ADHD. With an inspirational take on life and business, Peter is one of those people you’d be lucky to meet in life.
A Pioneer to the New World of Social Sales
Apr 21, 2014 • 37 min
Julio Viskovich is a prolific speaker, author and thought leader in the field of Social Sales. He’s been named one of the top 30 people in Social Selling. The guy is just smart. In this episode, we talk about how sales has changed and what you can do …
Social Media and Online Hugs
Apr 14, 2014 • 37 min
Today’s guest is someone that I’ve known for a very long time…in internet years. Gloria and I met sometime in 2008, 2009, or 2010, but who can remember? In those early days of social media where only a handful of early adopters were on Twitter and the…
This is Q’s first podcast
Mar 17, 2014 • 40 min
I met Quincéy “Q” Xavier on a plane several years ago. I was in the middle seat, he had the window. In the beginning, you may not understand Q, many don’t. The way he speaks can simultaneously seem profoundly deep and stunningly simple.
Exploring the Gift Economy
Mar 10, 2014 • 37 min
Adrian Hoppel was recently featured in a Huffington Post article about his unique way of running his web design company. You see Adrian doesn’t charge for his services. To be clear, he gets compensated for his work…but he doesn’t charge for it.
Email, Marketo, Intrapreneurship, and…UNICORNS?
Mar 3, 2014 • 37 min
DJ Waldow is not a disc jockey. He’s a human being that advocates for businesses to be more awesome and personable, and emails to be less boring. He’s the Digital Marketing Evangelist at Marketo, a leading Marketing Automation Platform (one we’re very …
Is it just me, or is it influential in here?
Feb 24, 2014 • 34 min
We had to use all of our influence to get Mark Fidelman on the show, but once we got him here, he gave us the inside scoop on the future of influencer marketing. Mark is the CEO of Evolve and Raynforest, a sports influencer marketplace.
The Six Social Business Trends To Watch In 2014
Jan 15, 2014 • 64 min
Heeeeeeeee’s baaaaaack! And today we’re talking about, you guessed it, Social Business! But we’re not just rehashing the same topics you see and read about on other blogs. We don’t get stuck on theory or buzzwords. Scott brings world class,
Dropping some big data on us, right before the New Year
Dec 30, 2013 • 38 min
Robert “Bob” Moore is a data driven guy. Maybe he always was. One thing is for sure, the first time I met Bob I was sure that he was going to be one of those people that lead the charge for using data effectively in this new world.
How to be an Intrapreneuer
Dec 23, 2013 • 39 min
Today I talk with a fascinating individual, Jamie Goddard. Part Entrepreneur / Part Intrapreneur, he simultaneously runs his own company, and works for GlaxoSmithKline. I’ve always been fascinated by people who can work effectively inside of a company…