Duct Tape Marketing

Duct Tape Marketing

www.ducttapemarketing.com/about/duct-tape-marketing-podcast
Expert interviews and practical advice for growing a business


Investing in Small Businesses to Do Good for the Community
Nov 19 • 21 min
John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business…
How Leaders Can Create Inclusive Cultures
Nov 13 • 28 min
Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a…
Building a Personalized Connection to Win Ideal Clients
Nov 12 • 22 min
John’s guest on the podcast today is business coach, speaker, and author Bill Cates. Cates stops by to discuss his latest book, Radical Relevance, and he shares what organizations can do to personalize their messaging and reach more of their…
Managing Your Modern Marketing Efforts with the Right Software
Nov 7 • 17 min
John Jantsch sits down with Josh Slone, product marketer for Gist. Gist is an all-in-one marketing software platform that helps you manage everything from marketing automation to live chat to event tracking - everything you need to run a modern…
Eliminating the Distractions of Modern Life
Nov 6 • 25 min
Nir Eyal, expert on the intersection of technology, psychology, and business, sits down to discuss his latest book, Indistractable. We often blame technology - with its dings, pings, and rings - for our distracted modern lives, but is that really…
What Small Businesses Need to Know About Google Ads
Nov 5 • 18 min
Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google, stops by the podcast to share her many insights into the Google Ads universe. As a former entrepreneur herself, Spalding knows how…
Getting the Meeting with Contact Marketing
Oct 30 • 27 min
Marketer, author, and cartoonist Stu Heinecke stops by to discuss his latest book, Get the Meeting! An Illustrative Contact Marketing Playbook. Heinecke has written the book (well, two books, actually!) on contact marketing, and in this episode…
Bringing Marketing and Product Development Together
Oct 29 • 18 min
Jill Soley, author and product and marketing executive, stops by to discuss her book, Beyond Product. Soley has launched and grown software products for nearly 20 years, and she’s sharing all of the lessons she’s learned throughout her career in…
The Self-Reliant Entrepreneur Reading: October 24
Oct 24 • 4 min
John Jantsch shares an excerpt from his newly-released book, The Self-Reliant Entrepreneur. Organized as 366 daily meditations, the book is designed to help entrepreneurs build a better self in order to build a better business. Today’s reading is…
How to Take Your Business from Distinct to Iconic
Oct 23 • 24 min
John Jantsch interviews author, speaker, and marketing expert Scott McKain. McKain shares lessons from his book Iconic: How Organizations and Leaders Attain, Sustain, and Regain The Ultimate Level of Distinction. Whether yours is a small,…
How to Build a Business Around Referrals
Oct 22 • 26 min
John Jantsch sits down with real estate expert, author, and speaker Michael J. Maher. Maher discusses his book, The Seven Levels of Communication: Go From Relationships to Referrals, where he shares how any business can thrive by focusing their…
The Self-Reliant Entrepreneur Reading: October 17
Oct 17 • 4 min
John Jantsch reads a selection from his upcoming book, The Self-Reliant Entrepreneur, due out on October 22, 2019. This selection features a quote from Ralph Waldo Emerson and reflections on how to create your business’s history as part of your…
What All Businesses Need to Know About Website Design
Oct 16 • 21 min
John interviews Chris Martinez, co-founder and CEO of DUDEagency.io, an outsourced web development firm. Martinez knows all the ins and outs of website design, from site layout and development to how to integrate tactical and strategic elements like…
Building a Business Your Team and Customers Love
Oct 15 • 23 min
John speaks with author, speaker, and business coach Steve Farber. Farber is the founder and CEO of the Extreme Leadership Institute and the author of several books, including Love is Just Damn Good Business: Do What You Love in the Service of…
The Self-Reliant Entrepreneur Reading: October 10
Oct 10 • 4 min
John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, structured as a daily devotional with 366 meditations to help entrepreneurs reach their full potential.
How to Focus on High-Value Work
Oct 9 • 23 min
John interviews business coach and bestselling author David Finkel. Finkel discusses his latest book, The Freedom Formula, in which he advocates for a move away from the time and effort economy and towards the value economy.
Finding Stillness in the Modern World
Oct 8 • 26 min
John sits down with Ryan Holiday, writer, media strategist, and leading expert on the ancient philosophy of Stoicism. Holiday talks about his latest book, Stillness is the Key, and shares how applying lessons from this ancient philosophy can help…
The Self-Reliant Entrepreneur Reading: October 2
Oct 2 • 5 min
John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur. Today’s reading is from the October 2 entry, featuring a letter from Herman Melville to Nathaniel Hawthorne.
Creating a Brand Name That Sticks
Oct 1 • 22 min
John chats with Jeremy Miller, founder of Sticky Branding and author of Brand New Name. He is a brand strategist, and here he shares why selecting the right brand name matters, plus the step-by-step process for finding the name that fits best with…
Creating Content that Ranks in Local Search
Sep 26 • 21 min
Dan Gershenson and Ian Cantle are marketing experts and part of the Duct Tape Marketing Consultant Network. On this episode, they discuss the book that they’ve co-authored with three other marketing consultants, Content Marketing for Local…
The Self-Reliant Entrepreneur Reading: September 25
Sep 25 • 5 min
John Jantsch shares another excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Each page contains a reading from a Transcendentalist author and John’s thoughts on the reading as it relates to leading a…
How to Discover and Nurture Your Creativity
Sep 19 • 26 min
Photographer, director, entrepreneur, and author Chase Jarvis stops by the podcast to discuss his book, Creative Calling. He believes that everyone is inherently creative, and when we develop a practice to nurture those creative impulses, we can…
The Self-Reliant Entrepreneur Reading: September 18
Sep 18 • 5 min
John reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. The book is organized into 366 daily meditations for entrepreneurs; today’s reading is from the September 18 entry.
Developing Habits to Become a Master Influencer
Sep 17 • 26 min
John sits down with Jason Harris, CEO of creative agency Mekanism and author of The Soulful Art of Persuasion. They discuss the 11 habits Harris outlines in the book that can help anyone to become a master influencer.
The Self-Reliant Entrepreneur Reading: September 11
Sep 11 • 5 min
John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. Following the passage, he shares additional thoughts and comments on the reading.
Advice for Entrepreneurs Who Want to Sell Their Companies
Sep 10 • 28 min
John Warrillow, founder of The Value Builder System and author of Built to Sell shares what business owners must do to create a company that is appealing to investors and has the potential to thrive without them at the helm.
How to Build a Community Around Your Business
Sep 5 • 24 min
Community and collaboration strategy consultant Jono Bacon discusses his upcoming book, People Powered. He talks about the role of communities in building your business, and shares advice for starting a community around your brand.
The Self-Reliant Entrepreneur Reading: September 4
Sep 4 • 6 min
John Jantsch reads an excerpt from his upcoming book, The Self-Reliant Entrepreneur, due out in October 2019. He shares a passage from the book, then provides his commentary on the reading.
How to Choose Your Life’s Purpose
Sep 3 • 24 min
Keynote speaker, musician, and author Brant Menswar stops by to discuss how to choose your purpose. His strategy for identifying your core values helps individuals and organizations hone in on their non-negotiables and begin to engage with the world…
Content is More Than Blog Posts - It’s the Voice of Strategy
Aug 28 • 17 min
John Jantsch does a solo show on the importance of content in marketing. It’s more than just a tactic, it’s risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks…
Why Continuous Learning Matters for Today’s Professionals
Aug 27 • 21 min
John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it’s so important for everyone—whether they’re employees or entrepreneurs—to continue to grow and…
Finding Your Brand’s Purpose
Aug 21 • 23 min
Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.
How to Build a Brand that Drives Growth
Aug 20 • 29 min
Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader’s Guide, shares the nine criteria that define a successful brand and some tips for creating one.
How to Discover and Embrace Your Creative Side
Aug 14 • 26 min
Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity.
Why You Need a Virtual Assistant (And How to Find One)
Aug 13 • 24 min
Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.
Putting Social Media Myths to the Test
Aug 8 • 27 min
Scott Ayres of AgoraPulse’s Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.
Why Customer Service Must Come from the Heart
Aug 7 • 21 min
Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).
How Ultralearning Helps You Master New Skills
Aug 6 • 21 min
Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.
5 Ways to Get More SEO Bang for Your Buck
Aug 1 • 8 min
John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.
Overcoming Objections in Sales
Jul 31 • 28 min
Jeb Blount, sales acceleration specialist and author of 10 books on sales and leadership, stops by to discuss how to move past objections and get to a yes in sales discussions.
Why Reviews Matter to Your Business
Jul 30 • 23 min
John interviews Aaron Weiche, CEO of GatherUp, a review and customer feedback platform. Weiche shares everything small business owners need to know about reviews, customer experience, and managing their online reputation.
To Niche, or Not to Niche in Your Business?
Jul 24 • 11 min
John Jantsch discusses the concept of finding a niche for your business. While some advocate for settling on a niche right away, John suggests a different approach.
Advice for Entrepreneurs from Someone Who’s Been There
Jul 23 • 24 min
Rand Fishkin, founder and former CEO of Moz and current CEO of SparkToro, stops by to share what he’s learned along his entrepreneurial journey with others who may be starting their own businesses.
Important Changes to the Google My Business Tool
Jul 17 • 14 min
John Jantsch walks small business owners through the value of claiming their Google My Business profile. Plus, he shares the latest updates to the tool that users can and should take advantage of.
Setting Priorities to Make Time for What Matters
Jul 16 • 22 min
John chats with Laura Vanderkam, author of several time-management and productivity books, including her latest, Juliet’s School of Possibilities. Here, she shares learnings and takeaways from the book.
Everything You Need to Know About Creating Strategic Content
Jul 10 • 18 min
John sits down with Rachel Parker, CEO of Resonance Content Marketing and author of The Content Marketing Coach. They discuss best strategies and tactics involved in producing high-quality content.
Learning to Speak Like a Pro
Jul 9 • 23 min
John speaks with Grant Baldwin: speaker, author, blogger, podcaster, and founder of The Speaker Lab. Grant shares his in-depth knowledge about all that it takes to get into speaking and how to turn it into a source of revenue (or even a full-time career).
Growing Your Business with Chat Bots
Jul 3 • 20 min
Andrew Warner stops by the podcast to chat with John about his latest initiative, Bot Academy, and to share why he’s so excited about what chat bot technology can do for your business.
How to Win Your Clients in Bulk
Jul 2 • 24 min
John sits down with Jeanna Pool, marketing expert and creator of the coaching program Clients in BULK. They discuss the offline marketing approaches that can help you win new business in droves.
The Three Step System for Keeping Clients for Three Years or Longer
Jun 26 • 22 min
John shares his three step system for establishing a consistent flow of leads, developing a repeatable process for serving your clients, and engaging trusted partners - all to keep clients coming back year after year.
How to Make Your Brand Unskippable
Jun 25 • 20 min
John speaks with Jim Kukral, marketing expert and the author of Your Journey to Becoming Unskippable. They discuss what it means to be unskippable, how it can help you win customers for life, and what you must do to become unskippable.
Taking Relationship Marketing to the Next Level
Jun 19 • 24 min
John sits down with Zvi Band, co-founder and CEO of the CRM platform Contactually and author of Success Is in Your Sphere. Band shares all he’s learned about relationship building and networking.
The Ins and Outs of Marketing Automation
Jun 18 • 22 min
John chats with Jason Vandeboom, founder and CEO of ActiveCampaign, about how CRM, relationship building, email marketing, and marketing automation have changed for the better.
How to Create a Successful Business Event
Jun 12 • 22 min
Rich Brooks, founder and creator of The Agents of Change digital marketing conference, stops by the podcast to talk about the elements that go into building a business event that establishes you as an industry leader.
Flex Your Curiosity Muscle to Grow Your Business
Jun 11 • 20 min
John sits down with Diana Kander, keynote speaker, innovation coach, and co-author of The Curiosity Muscle. They discuss the four questions any leader should ask to get curious about their business and improve their bottom line.
Finding Hope and Happiness in a Pessimistic World
Jun 5 • 29 min
John interviews best-selling author Mark Manson about his latest book, Everything is F*cked: A Book About Hope. They discuss how to cultivate happiness and optimism in today’s world.
Creating Exponential Growth Through Hard Work, Not Magic
Jun 4 • 21 min
John speaks with Brad Sugars, founder of ActionCOACH and co-author of Pulling Profits Out of a Hat. Sugars shares how a focus on five fundamental disciplines of business can empower any leader to grow their company exponentially.
How to Reframe Hustle
May 29 • 17 min
John chats with marketing expert and entrepreneur Neil Patel. They discuss Patel’s book, Hustle. He talks about the process of discovering your true passion and the hard work that goes into finding and pursuing it.
Tips for Giving Your Content CPR
May 28 • 24 min
John speaks with Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure. A copywriting expert, Laura shares her secrets to writing killer copy.
Why The Only Move That Matters Is Your Next One
May 23 • 24 min
John speaks with business strategist and author Jenny Blake. She is the author of the book Pivot, and speaks about how to handle plateaus in life. She shares how you decide what your next move is and how to make the pivots to get yourself there.
Creating a Winning SEO Strategy
May 22 • 32 min
John speaks with Brian Dean, SEO expert and founder of Backlinko. Dean shares the latest SEO tips, discusses the SEO approaches that work best for B2B and local businesses, and debunks some common SEO myths.
The Secrets to Impactful Speaking
May 21 • 22 min
John sits down with Allison Shapira, founder and CEO of Global Public Speaking. They discuss her book, Speak With Impact, and she shares insights into how to give a powerful, compelling presentation.
Creating Customers Who Are Loyal for Life
May 16 • 18 min
John chats with Sandy Rogers, co-author of Leading Loyalty, about the actionable steps businesses can take to create deeply loyal customers.
Getting Salespeople and Prospects on the Same Side
May 15 • 24 min
John sits down with Ian Altman, B2B strategic consultant and author of Same Side Selling. They discuss why a major shift in the standard sales mentality is needed to better serve prospects and customers, and how to make that change within your business.
How to Become a Digital Minimalist
May 14 • 23 min
John visits with Cal Newport, computer scientist and author of Digital Minimalism. They discuss our collective tech obsession, and what we can do to find a healthier balance between our phone usage and high-quality leisure activities.
Why All Business Owners Should Become Authors
May 8 • 19 min
John sits down with Dan Janal, author of Write Your Book in a Flash, to discuss the benefits to any business owner of writing a book and the process for doing it.
How to Give a Great Business Presentation
May 7 • 37 min
John speaks with Michael Port, founder and CEO of Heroic Public Speaking, about the keys to giving an effective speech that builds trust and generates leads for your business.
Everything You Need to Know About Podcasting
May 1 • 28 min
John sits down with John Lee Dumas, host of the popular podcast EOFire, to talk about how he got his start in podcasting and how business owners can create their own show.
How Reducing Friction Increases Revenue
Apr 30 • 25 min
John sits down with Roger Dooley to discuss his new book, Friction. They discuss the concepts of friction and organizational drag in business, and how to find and address issues of friction, even in an organization that’s resistant to change.
How to Turn Your Product Idea Into a Business
Apr 24 • 19 min
John speaks with Jules Pieri, founder and CEO of the Grommet, about how makers differ from other entrepreneurs and what they must do to create a business around their product idea.
Making Sales Prospecting Fun and Easy
Apr 23 • 21 min
John visits with Tom Martin, author, speaker, and founder of the digital strategy agency Converse Media. Martin understands how difficult sales prospecting can be, and today he shares his secrets for making the process less intimidating.
How to Roll Out the Red Carpet for Your Customers
Apr 17 • 20 min
John speaks with Donna Cutting, CSP, founder and CEO of Red Carpet Learning Systems about how to give your customers the star treatment.
How to Make Storytelling Work for Your Brand
Apr 16 • 20 min
John speaks with Kyle Gray, founder of The Story Engine, about what works (and what doesn’t) when you’re crafting a story about your brand.
How Giving Back Can Create Business Success
Apr 10 • 25 min
John chats with Sam Ashdown, a successful entrepreneur with three real estate businesses, about how she founded her companies and her commitment to teaching other local business owners important marketing strategy and skills.
Tapping Into Existing Connections to Network Smarter
Apr 9 • 26 min
John chats with David Burkus, author of Friend of a Friend, about how and why to engage with your existing, meaningful contacts when networking, rather than trying to cultivate a whole new network.
What it Means to be a Self-Reliant Entrepreneur
Apr 3 • 7 min
John introduces his upcoming book, The Self-Reliant Entrepreneur, and shares a reading from the project.
Why Great Leaders Give Less Advice and Listen More
Apr 2 • 25 min
John chats with Michael Bungay Stanier, founder and CEO of Box of Crayons and author of The Coaching Habit. They talk about how leaders can establish the kind of relationship that will get the best work out of their team.
Why Your Marketing Must Be Led By Strategy First
Mar 27 • 13 min
John talks about the importance of establishing a strategy first approach to marketing, rather than just focusing on a jumble of marketing tactics to get the job done.
Erasing Limits to Find Your Purpose
Mar 26 • 25 min
John chats with Laura Gassner Otting, author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life about how to use the framework of consonance to find and define your own purpose.
Model for Marketing Maturity, Stage Three: Ignite
Mar 20 • 9 min
John discusses the third stage of establishing a fully realized marketing strategy. In this stage, you go deeper into existing channels and add the final three channels to your marketing model.
Model for Marketing Maturity, Stage Two: Grow
Mar 19 • 10 min
John discusses the second phase of a fully realized marketing model. Once you have your foundation in place, you can begin to add more to those channels and incorporate other layers to your strategy.
Model for Marketing Maturity, Stage One: Build
Mar 13 • 12 min
John discusses the first stage of establishing a fully realized marketing strategy. Building up a solid foundation of online assets will allow you to grow and ignite your marketing efforts as your strategy begins to mature.
How Small Businesses Can Compete in the Online Marketplace
Mar 12 • 24 min
John speaks with Dan Breeden, a senior manager of strategic alliances at Yahoo Small Business, about what it takes for a small business to stand out online.
Getting Smart About the Business of Education
Mar 6 • 23 min
John chats with Danny Iny, founder and CEO of Mirasee and author of the book Leveraged Learning: How the Disruption of Education Helps Lifelong Learners and Experts with Something to Teach. They discuss the changing landscape of online education…
Marrying Content with the Customer Journey
Mar 5 • 21 min
John chats with Arnie Kuenn, founder and CEO of Vertical Measures, about his latest book The Customer Journey. They discuss the customer journey and the role that effective content marketing plays in guiding buyers through the journey.
Questioning Best Practices to Do Great Work
Feb 27 • 20 min
John chats with Jay Acunzo, author of Break the Wheel, about why it’s time to do away with best practices in order to create truly innovative solutions to your business problems.
How Businesses Can Survive the Latest Marketing Rebellion
Feb 26 • 26 min
John speaks with Mark Schaefer, marketing expert and author of Marketing Rebellion, about how the customer journey has fundamentally changed over the past few years, and how marketers can thrive in this new environment.
The Benefits of Including Video on Your Website
Feb 20 • 13 min
John talks about why it’s so important to include video on your website and shares tips for easy video creation, editing, and publication.
What Local Businesses Need to Know About the State of Local SEO
Feb 19 • 26 min
John speaks with Neil Crist, VP of Product and Engineering at Moz, about the latest changes in the local SEO landscape, and what small business owners need to know to succeed at SEO.
Why Your Site Must Switch to HTTPS (And How to Do It)
Feb 13 • 10 min
John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.
What Sport Can Teach Us About Business
Feb 12 • 20 min
John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about…
10 Things to Consider About Your Website in 2019
Feb 6 • 16 min
John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
How to Prepare for a Brand Crisis
Feb 5 • 22 min
John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your…
Setting the Stage for a Moment of Awakening
Jan 30 • 25 min
John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.
Creating a Community for Entrepreneurs
Jan 29 • 19 min
John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.
The Benefits of Giving Intentional Attention
Jan 21 • 20 min
John speaks with Neen James, author of “Attention Pays: How to Drive Productivity, Profitability, and Accountability,” about how being intentional in how we give our attention can improve our professional and personal lives.
How Installing a Marketing System Serves Consultants and Their Clients
Jan 21 • 21 min
John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.
Getting the Most Out of Your Content
Jan 13 • 17 min
John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.
The Three Elements of an Effective Total Online Presence
Jan 13 • 14 min
John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.
Growing Your Business While Growing as an Entrepreneur
Jan 8 • 25 min
John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.