Duct Tape Marketing

Duct Tape Marketing

www.ducttapemarketing.com/about/duct-tape-marketing-podcast
Expert interviews and practical advice for growing a business
Why Your Site Must Switch to HTTPS (And How to Do It)
Feb 13 • 10 min
John breaks down the technical topic of HTTPS. He shares why your site must migrate from HTTP and how to make that happen.
What Sport Can Teach Us About Business
Feb 12 • 20 min
John interviews Alan Stein, Jr., who uses the lessons he learned as a basketball performance coach to inform his current work as a business coach, speaker, and author. They discuss what business leaders can learn from the world of sports about…
10 Things to Consider About Your Website in 2019
Feb 6 • 16 min
John discusses the 10 most important elements and approaches to think about as you look to update and optimize your website this year.
How to Prepare for a Brand Crisis
Feb 5 • 22 min
John speaks with Melissa Agnes, a crisis management strategist and author of the book Crisis Ready. They talk about the importance of crisis preparedness, and how being ready for any eventuality can help you identify new opportunities for your…
Setting the Stage for a Moment of Awakening
Jan 30 • 25 min
John sits down with James Fell, a health expert and author of The Holy Sh!t Moment, to discuss how to become more attuned to the feeling of awakening so that you can make space for a moment of epiphany in your own life.
Creating a Community for Entrepreneurs
Jan 29 • 19 min
John speaks with Abdo Riani, founder of Startup Circle, about his entrepreneurial journey and his experience in building a network to serve other entrepreneurs.
The Benefits of Giving Intentional Attention
Jan 21 • 20 min
John speaks with Neen James, author of “Attention Pays: How to Drive Productivity, Profitability, and Accountability,” about how being intentional in how we give our attention can improve our professional and personal lives.
How Installing a Marketing System Serves Consultants and Their Clients
Jan 21 • 21 min
John interviews Ben Robertson, owner of Menadena and a member of the Duct Tape Marketing Consultant Network. They discuss the importance of installing a marketing system to measure ROI and generate greater results.
Getting the Most Out of Your Content
Jan 13 • 17 min
John chats with Pamela Wilson, founder of BIG Brand System and author of Master Content Strategy, about how to create content that enhances your bottom line and works effectively over the lifetime of your business.
The Three Elements of an Effective Total Online Presence
Jan 13 • 14 min
John Jantsch discusses the three major elements that go into creating an effective total online presence for a modern small business: website, SEO, and content.
Growing Your Business While Growing as an Entrepreneur
Jan 8 • 25 min
John talks with Jill Nelson, founder and CEO of Ruby Receptionists, about her entrepreneurial journey and the secrets to creating a successful company with a happy team.
How To Reliably Generate Big Ideas for Your Business
Jan 7 • 19 min
This week, John sits down with Mike Brown, founder of The Brainzooming Group and author of Idea Magnets, to discuss the secrets to finding the next big idea for your business.
The Secrets to Leading Creative People
Dec 31, 2018 • 28 min
John interviews Todd Henry, author of Herding Tigers: Be the Leader That Creative People Need, about how to get the most out of the creative teams you manage.
The Top Four Marketing Trends for 2019
Dec 17, 2018 • 12 min
This week, John discusses what he sees as the four biggest areas of focus for small business marketing in 2019. If you are a small business owner or marketing consultant working with small businesses, you can’t afford to ignore these trends.
Finding Success and Happiness as a Company of One
Dec 10, 2018 • 24 min
John speaks with Paul Jarvis, author of Company of One, about why scaling is not always the ultimate goal for an entrepreneur, and how to instead focus on building a business for yourself that is sustainable and aligned with your purpose.
Managing an Expanding Business, With Your Mission Guiding the Way
Dec 3, 2018 • 22 min
John sits down with Matt Scanlon, owner of The Hill KC. What started as a CrossFit gym is now morphing into a place that Scanlon hopes will help change the way the U.S. approaches preventative healthcare. He talks about how he’s navigating his…
Becoming a Great Leader, No Matter What Field You’re In
Nov 26, 2018 • 27 min
John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I’ve Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.
Using Technology to Build Connections in the Real World
Nov 20, 2018 • 22 min
Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.
How Human Connection Elevates Marketing
Nov 12, 2018 • 20 min
This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers’ needs.
Communicating with Empathy in the Digital World
Oct 29, 2018 • 31 min
Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do…
Building Accountable Leadership to Transform Your Business
Oct 22, 2018 • 24 min
John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business’s success.
Focus on Existing Assets to Generate Better Marketing Results
Oct 16, 2018 • 22 min
John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.
Google Ads Changes Affecting Small Businesses
Oct 7, 2018 • 12 min
John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.
Increase Your Focus and Combat Distractions
Oct 7, 2018 • 23 min
Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.
Why Sales and Marketing Need Each Other
Oct 3, 2018 • 20 min
John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.
The Seven Steps to Building a Marketing System
Sep 25, 2018 • 12 min
Duct Tape Marketing’s core belief is that marketing is not a set of tactics, it’s a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.
How to Get the World Talking About Your Brand
Sep 24, 2018 • 22 min
John chats with Jay Baer about his latest book, Talk Triggers
Letting Go of Perfection in Order to Achieve Your Goals
Sep 18, 2018 • 27 min
Petra Kolber shares her views on perfection.
The Secrets to Scaling Your Business
Sep 6, 2018 • 26 min
Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded…
How to Create a Morning Routine That Breeds Success
Aug 30, 2018 • 20 min
Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-fo
How to Edge Out Your Competition by Being Uncopyable
Aug 23, 2018 • 21 min
Marketing Podcast with Steve A. Miller Podcast Transcript This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your…
Using Convenience to Disrupt the Competition
Aug 16, 2018 • 19 min
Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book
Fighting Unconscious Bias in Your Organization
Aug 9, 2018 • 26 min
Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at…
How to Transform Your Company Into an Inbound Organization
Aug 2, 2018 • 22 min
Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author
Honest Startup Advice From Somebody Who’s Been Through It
Jul 26, 2018 • 24 min
Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data com
How to Feel Less Busy and Get More Done
Jul 19, 2018 • 24 min
Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this…
How Chat Bots Can Help You Grow Your Business
Jul 12, 2018 • 21 min
Marketing Podcast with Andrew Warner Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy, a program that interviews experts to help you grow your business. He and I discuss his new…
Local SEO for Lead Generation
Jul 5, 2018 • 27 min
Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local…
A Guide to Content Strategy and Brand Storytelling
Jun 27, 2018 • 19 min
Marketing Podcast with Kyle Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A
Voice Search: What Small Business Owner’s and Marketers Need to Know
Jun 22, 2018 • 15 min
Marketing Podcast with John Jantsch About Voice Search An increasing number of people are turning to search devices, but not necessarily search engines per se. We have laptops and our phones, and then, of course, we’ve got these Alexa and Google Home…
How to Develop the Right Idea at the Right Time
Jun 14, 2018 • 24 min
Marketing Podcast with Allen Gannett Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Allen Gannett. He is the CEO and co-founder of TrackMaven, a marketing insights platform. He and I discuss his new book,
How to Use Social Media for Your Marketing Efforts in 2018
Jun 6, 2018 • 15 min
Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in…
How to Monetize Your Expertise and Thrive
May 31, 2018 • 26 min
Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review,…
How GDPR Highlights How We Should Be Marketing
May 25, 2018 • 22 min
Marketing Podcast with Ryan Urban Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Ryan Urban. He is the founder and CEO of BounceX, a people-based marketing consultancy that helps organizations increase their…
How to Get What You Want In Life
May 17, 2018 • 23 min
Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book,
Tips on How to Stay Top of Mind
May 10, 2018 • 26 min
Marketing Podcast with John Hall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of
Cutting Through the Noise and Clutter in Marketing Today
May 3, 2018 • 27 min
Marketing Podcast with Alison Stratten Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and…
John Jantsch Interviews Dan Shure
May 3, 2018 • 24 min
How to Help Your Local Business Get Found Online
Apr 25, 2018 • 28 min
Marketing Podcast with Mike Blumenthal Podcast Transcript People say a lot of things about SEO – it’s dead, it’s all tricks, it’s too hard. Here’s the thing – SEO, including and maybe especially local SEO, is certainly not dead – it&#8217
How to Get More Time Back In Your Work Week
Apr 19, 2018 • 26 min
Marketing Podcast with Mandi Ellefson Podcast Transcript My guest for this episode of the Duct Tape Marketing Podcast is Mandi Ellefson, a scalable freedom strategist and founder of The Hands-Off CEO. She and I discuss how to find time, how to free up…
The Value of Discoverable, Shareable, and Useful Content
Apr 12, 2018 • 15 min
Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or…
How to Attract Customers and Keep Them Forever
Apr 4, 2018 • 29 min
Marketing Podcast with Joey Coleman Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book,
Does Everybody Need to Write a Book to Be Successful?
Mar 28, 2018 • 21 min
Marketing Podcast with Tucker Max Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling…
A Story On How to Create Influence
Mar 22, 2018 • 19 min
Marketing Podcast with Bob Burg Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Bob Burg. He is a sought-after speaker at company leadership and sales conferences on topics at the core of his series of Go-Giver…
How to Build a Small Business Brand Through Design
Mar 14, 2018 • 25 min
Marketing Podcast with Brad Bouse Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I…
How to Create Content That Stands Out and Gets Results
Mar 8, 2018 • 26 min
Marketing Podcast with Garrett Moon Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Garrett Moon. He is the CEO and co-founder of CoSchedule, the web’s most popular marketing calendar and the fastest growing…
Tips for Starting a Successful Business
Mar 1, 2018 • 21 min
Marketing Podcast with Colleen DeBaise Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at
How to Tap Into the Subscription Economy
Feb 28, 2018 • 24 min
Marketing Podcast with Anne Janzer Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and
How to Build Your Team, Plan Your Exit and Create Your Legacy
Feb 22, 2018 • 19 min
Marketing Podcast with Scot Hunsaker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Managing Partner of Ardent, Scot Hunsaker. Ardent’s mission is to help CEOs and Business owners prepare for their ultimate t
Using Your Personality and Authentic Self to Build a Platform
Feb 21, 2018 • 32 min
Marketing Podcast with Chris Ducker Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his…
Stop Networking and Start Focusing on Relationships That Matter
Feb 15, 2018 • 23 min
Marketing Podcast with Scott Gerber Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Scott Gerber. He is the co-founder and CEO of The Community Company as well as Young Entrepreneur Council (YEC) and
Facebook Advertising and Engagement for Small Businesses
Feb 8, 2018 • 22 min
Marketing Podcast with John Jantsch About Facebook Advertising Facebook advertising for small business is a hot topic, and it’s gotten even hotter since Facebook’s been in the news lately talking about limiting people’s organic reach. This is something…
How to Successfully Run a Business as a WordPress Consultant
Feb 7, 2018 • 22 min
Marketing Podcast with Troy Dean Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Troy Dean. He is an online speaker, coach, consultant, podcaster, and founder of WP Elevation. He and I discuss the consulting world…
How a Virtual Assistant Can Save Your Sanity and Grow Your Business
Feb 2, 2018 • 26 min
Marketing Podcast with Jess Ostroff Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a
Content Marketing is About Customers, Not Keywords
Feb 1, 2018 • 16 min
If you liked this post, check out our Guide to Content Marketing for Small Business. Marketing Podcast with John Jantsch About Content Marketing for Small Business I’ve had content marketing for small business on the brain recently so I thought I’d write…
John Jantsch Interviews Michael E. Gerber
Jan 24, 2018 • 24 min
The Evolution of Networking and How It Can Benefit Your Business Today
Jan 24, 2018 • 24 min
Marketing Podcast with John Corcoran Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Corcoran. He is a lawyer, former writer in the Office of Presidential Letters and Messages for the Clinton administration…
Getting Started with Defining Your Ideal Client
Jan 18, 2018 • 14 min
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Defining Your Ideal Client Let me ask you this, if you have clients, and had the chance, right now, to chuck…
How to Be Successful By Honing What Makes You Powerful and Authentic
Jan 17, 2018 • 18 min
Marketing Podcast with Carrie Kerpen Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Carrie Kerpen. She is the co-founder and CEO of Likeable Media, an award-winning content studio that was named Crain’s sixth…
Why It Is Essential to Put Strategy Before Tactics
Jan 11, 2018 • 18 min
If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy Marketing Podcast with John Jantsch About Strategy Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of…
How to Apply the Principles of Aikido to Entrepreneurship
Jan 10, 2018 • 21 min
Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book,
Tips for Attracting Local Clients
Jan 4, 2018 • 25 min
Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search…
Why Local SEO is an Important Lead Generation Channel
Jan 3, 2018 • 27 min
Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local…
Why Link Building is the New Networking
Dec 28, 2017 • 12 min
Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they…
A Systematic Approach to Creating Meaningful Goals
Dec 27, 2017 • 22 min
Marketing Podcast with Colin Gray Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his…
How to Use Google AdWords for Local Businesses
Dec 21, 2017 • 24 min
Marketing Podcast with John Jantsch About Google AdWords Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going…
How to Market a Product Idea That Nobody Has Heard Of
Dec 20, 2017 • 24 min
Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company,…
How to Prepare to Sell Your Business
Dec 14, 2017 • 19 min
Marketing Podcast with Matt Watson Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the…
Why You Must Increase Your Negative Reviews
Dec 13, 2017 • 24 min
Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business…
Building a Business Around An Unmet Need
Dec 7, 2017 • 25 min
Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this…
Claiming and Optimizing Your Google My Business Profile
Dec 6, 2017 • 17 min
Marketing Podcast with John Jantsch About Google My Business I want to talk to you today about Google My Business. It is a crucial online, digital tool service from Google that is available to local businesses, true brick and mortar businesses, or service…
How to Use Social Media in 2018
Nov 30, 2017 • 15 min
Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in…
How National Companies Can Get Friendly in Local Markets
Nov 29, 2017 • 19 min
Marketing Podcast with Megan Hannay Podcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by…
How to Understand and Solve Your Customers’ Problems
Nov 22, 2017 • 14 min
If you like this podcast and post, check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Problem Solving I want to talk about solving problems. I really think in the end that is our job and I think it…
Why Nobody is Finding Your Content
Nov 21, 2017 • 31 min
Marketing Podcast with Brian Dean I believe that elements of SEO are now elevated to the strategic level. In other words, as you plan your message, website structure, and content for your marketing, you better include some research commonly seen as a…
Want to Be Like Amazon?
Nov 16, 2017 • 29 min
Marketing Podcast with Bryan Eisenberg Podcast Transcript C’mon, how are you going to be like Amazon – I mean, why would you want to? Here’s the thing most don’t realize about Amazon – they do so many things like a small business that they are actually…
Getting What You Want in Life
Nov 15, 2017 • 23 min
Marketing Podcast with Anthony Sullivan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is entrepreneur and celebrity TV pitchman, Anthony “Sully” Sullivan. He and I discuss his new book,
Get Rich Today by Teaching
Nov 9, 2017 • 28 min
Marketing Podcast with Danny Iny Podcast Transcript Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was…
An Introvert’s Guide to Putting Yourself Out There
Nov 8, 2017 • 27 min
Marketing Podcast with Morra Aarons-Mele Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Morra Aarons-Mele, founder of Women Online and the mission list. She is also the author of
Invisible Influences that Surround Us
Nov 2, 2017 • 19 min
Marketing Podcast with Jonah Berger Most of us believe we are in charge of the decisions we make throughout each day. To some extent we certainly are, but many of the decisions we make – what to wear, what to eat, what to buy, what to say – are driven by…
How to Turn Marketing Costs Into Profit
Nov 1, 2017 • 33 min
Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week’s episode of…
Unlocking the Power of 80/20
Oct 26, 2017 • 30 min
Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to
Creating Memorable Moments for Your Customers
Oct 25, 2017 • 24 min
Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week’s episode of the Duct Tape Marketing Podcast…
The Evolving Significance of SEO in Marketing Today
Oct 19, 2017 • 24 min
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Da
Be a Better Marketer by Finding Out What People Actually Want
Oct 18, 2017 • 23 min
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast w
Traditional PR is Still a Fabulous Way to Stand Out
Oct 12, 2017 • 18 min
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podca
Webinar Best Practices Throughout the Customer Journey
Oct 11, 2017 • 22 min
This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast
Increase Profits Through Specialization
Oct 5, 2017 • 24 min
Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche.…
Monetize Your Expertise and Thrive
Oct 4, 2017 • 26 min
Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review,…
Winning Your Dream Clients
Sep 28, 2017 • 19 min
Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I di