Duct Tape Marketing

Duct Tape Marketing

www.ducttapemarketing.com/about/duct-tape-marketing-podcast
Expert interviews and practical advice for growing a business


How to Communicate Your Brand Story with Simple Marketing
Jul 30 • 25 min
How to Get Started in Influencer Marketing
Jul 28 • 23 min
How to Be Ready for What’s Next
Jul 23 • 22 min
The Agency Growth Secrets Behind Design Pickle
Jul 22 • 25 min
Integrating Creativity in Business
Jul 21 • 24 min
Duct Tape Marketing Podcast with Sarah J. Bray
Why Direct Marketing Is More Effective Than Ever
Jul 16 • 27 min
Unleash Your Potential
Jul 15 • 22 min
The Duct Tape Marketing Podcast with Steven Herz
Jul 10 • 21 min
Why Startup Communities are Essential
Jul 9 • 28 min
Duct Tape Marketing Podcast with Meredith Fineman
Jul 8 • 24 min
Google Analytics for Small Businesses
Jul 1 • 32 min
John Talks about using Google Analytics for your small business and certain things he feels should be used and focused on.
What Should I Be Doing
Jun 30 • 25 min
Sydni Craig-Hart joins John to talk about her business, Smart Simple Marketing, and she shares what its like being a 4th generation entrepreneur who works side-by-side with her husband. Listen to here more about client challenges and what she’s…
Do You Have What it Takes to Become an Entrepreneur?
Jun 25 • 22 min
Gino Wickman is the creator of Entrepreneurial Operating System (EOS) and is here to share his new book, Entrepreneurial Leap. hear about tools to use and what other things can help you succeed in being an entrepreneur.
How to Outsource Small Business Work
Jun 24 • 19 min
Nathan Hirsch is the cofounder of OutSourceSchool and he shares how outsourcing can really help you get things off your plate.
How to Thrive by Building a Community and a Strong Personal Brand
Jun 23 • 20 min
John Jantsch interviews Ramon Ray, founder and CEO of Smart Hustle Media and author of The Celebrity CEO.
How to Build a Business as an Introvert
Jun 22 • 19 min
Kim Beasley shares her book, Creative Introverted Entrepreneur, with Duct Tape Marketing.
How to Embrace a Competitors Mindset to Grow Your Business
Jun 19 • 21 min
Join John as he talks with Jake Thompson about Compete Every Day, the business and the book.
How to Embrace a More Diverse Approach to Marketing
Jun 18 • 22 min
The Entrepreneurs Guide to Translating Accounting
Jun 17 • 23 min
Spencer Sheinin joins us on Duct Tape Marketing Podcast to talk about his book Entreprenumbers: The Surprisingly Simple Path to Financial Clarity.
Why Cold Calling Goes Wrong
Jun 16 • 25 min
Join John as he talks to David Walter about his new book, The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game!
How to Add Affiliate Marketing to Your Content
Jun 11 • 24 min
Today we have Matt McWilliams on the Duct Tape Marketing Podcast to share his expertise on affiliates and strategic partners.
The Guide to Great Podcast Guesting
Jun 10 • 14 min
Last week John shared 7 Reasons Why a Podcast Can Help You Grow Your Business. Today is part two, learn about guest podcasting and ways to be successful with it.
How to Have a Successful Consulting Practice During Uncertainty
Jun 9 • 22 min
The CEO of Consulting Success, Michael Zipursky, shares his new book, Act Now: How Successful Consultants Thrive During Chaos and Uncertainty.
Create Your Own Journey
Jun 4 • 23 min
John interviews Laura Gassner Otting as we continue to talk about growth in your entrepreneurship journey.
7 Reasons Why a Podcast Can Help You Grow Your Business
Jun 3 • 15 min
John Jantsch talks about 7 reasons your business can and should do podcasting.
Building Good Relationships Is the Goal of Great Networking
Jun 2 • 30 min
John talks to Ivan Misner about networking on the Duct Tape Marketing Podcast.
How to Get the Best Out of Your Virtual Meetings
May 28 • 25 min
Mike Fraidenburg comes to talk with us about his new book that came out in the new year, Mastering Online Meetings.
Focusing on the Customer to Grow Your Business
May 27 • 20 min
Simon Severino joins us on the Duct Tape Marketing Podcast.
How to Create Your Referral Engine
May 26 • 10 min
John wants to share with you the benefits of doing referrals for your business and ways to make it work for you.
How to Define Your Path Towards Wellness
May 21 • 21 min
Today on Duct Tape Marketing Podcast John interviews Dr. Nancy Trimboli who has a new book coming out, Stealth Health.
How to Improve Your Customers Journey
May 19 • 11 min
John Jantsch talks about treating your customers or clients as members.
Tips of the Trade with Seth Godin
May 14 • 27 min
How to Bring In-Person Events Online
May 13 • 26 min
Today’s podcast on Duct Tape Marketing is with Liam Austin, cofounder of Entrepreneurs HQ and Virtual Summit Academy.
How to Build a Brand People Love
May 12 • 22 min
In today’s podcast John interviews Emily Heyward who has a new book coming out June 9th, Obsessed: Building a Brand People Love from Day One.
How to Create Online Course Business Success
May 7 • 29 min
In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in…
How to Serve Your Ideal Clients More Successfully
May 6 • 11 min
In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.
What we are missing in the virtual world
May 5 • 31 min
John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast.
Here’s to Empathy in Business
Apr 28 • 23 min
John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.
Elevate Your Brand Visually with Easy Design Editing
Apr 23 • 24 min
On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme.
Shift Your Marketing for the ‘New’ Normal
Apr 22 • 25 min
John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.
How to be a Leader for the Future and Co-Create
Apr 21 • 19 min
Duct Tape Marketing’s John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.
Reinvention in Your Business to Thrive
Apr 16 • 25 min
Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book ‘Day One’. At Amazon, ‘Day One’ is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos’s own words, is ‘stasis, followed by…
Investing in Yourself and Your Team to Grow Your Business
Apr 15 • 19 min
Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from…
Driving Innovation with Business Testing
Apr 14 • 26 min
Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and…
Uncovering New Possibilities in the World of Marketing
Apr 9 • 27 min
Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to…
Knowing What to Fix Next in Your Business
Apr 8 • 26 min
Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the…
Why Great Leaders Stay Curious (And How to Do It)
Apr 7 • 27 min
Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in…
Are You Ready for the Era of Context Marketing?
Apr 2 • 26 min
Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We’ve now entered the era of…
Creating Promotional Products That Make an Impact
Apr 1 • 25 min
Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today’s guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew…
Building a Culture of Trust and Belonging
Mar 31 • 23 min
Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he…
Finding Success and Whole-Life Wealth
Mar 26 • 20 min
Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial…
Becoming Your Best Virtual You
Mar 25 • 22 min
Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I’ve been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to…
The 5 Steps to Writing Persuasive Copy
Mar 24 • 26 min
Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn’t come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs…
Timeless Habits for Cultivating Success
Mar 19 • 23 min
Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father’s timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for…
Making the World a Better Place Through a Community of Changemakers
Mar 18 • 18 min
Jayne Warrilow, global speaker and founder of two businesses, stops by the podcast to discuss her latest venture: Sacred Changemakers. Last year, Warrilow realized she had a higher calling and purpose beyond the bounds of her previous work. She…
How to Make Partner Marketing Work for You
Mar 17 • 24 min
Are you curious about partner marketing and how to make it work? Robert Glazer, founder and CEO of Acceleration Partners, stops by the podcast to talk about the ins and outs of partner marketing. From what it is to how to make it work to the latest…
How to Start Your Speaking Business
Mar 12 • 25 min
Grant Baldwin made a name for himself as a successful keynote speaker before deciding to share his tips and tricks with others. He now runs The Speaker Lab, where he teaches business leaders and entrepreneurs who are looking to make speaking a part of…
Cultivating Compelling Communications for Your Business
Mar 11 • 24 min
Justin Brady is a communications and PR expert, writer, and podcast host. He stops by the podcast for what John Jantsch terms a ” smorgasbord show” - where they talk about PR, communications, and related topics. If you’re looking for tips to help get…
Changing Minds in Sales, Marketing, and Business
Mar 10 • 22 min
There are a lot of reasons you might want to change someone’s mind in business. Maybe you’re a salesperson trying to convince someone to buy your product. Perhaps you’re a boss, trying to persuade your team to accept your new business strategy. Jonah…
Creating Policy Changes to Benefit Small Businesses
Mar 5 • 22 min
Karen Kerrigan is the president and CEO of the Small Business & Entrepreneurship Council. She also chairs the newly-formed Small Business Roundtable, a coalition of leading small business and entrepreneurship organizations dedicated to advancing…
Great Experiences Make for Loyal Customers
Mar 4 • 22 min
Micah Solomon is a best-selling author and keynote speaker on the topic of bottom-line growth through customer service. The good news is, more brands today are offering better customer service than ever before. The bad news is, customer’s expectations…
Embracing Individuality to Grow Your Community
Mar 3 • 18 min
Bryan Wish, founder of BW Missions, visits the Duct Tape Marketing Podcast to talk about building community. Wish’s business helps entrepreneurs, authors, and thought leaders to develop their voice and point of view as a way to create a global…
Crafting Growth-Focused Content for Your Business
Feb 27 • 21 min
Lance Cummins, President of the growth content company Nectafy, visits the podcast to talk about content. It’s a word we hear all the time in marketing circles, but do we really know what great content looks like? Cummins outlines the steps business…
Creating Online Courses That Work for Your Students and Your Business
Feb 26 • 22 min
Justin Ferriman is co-founder and CEO of the learning management system LearnDash. Lots of businesses today are creating courses online. Whether they’re using them as a lead generation tool or are selling the course to generate revenue, businesses are…
Focusing on Gratitude to Build Relationships
Feb 25 • 22 min
Chris Schembra is a keynote speaker, Broadway producer, dinner host, and entrepreneurial advisor whose passion is to facilitate human connection in an increasingly disconnected world. After experiencing a difficult time in his own life, Schembra began…
Storytelling Around Disruption and Innovation
Feb 20 • 24 min
Michael Margolis is the founder and CEO of Storied and author of Story 10X. While lots of people are talking about storytelling in a business and marketing context, Margolis has decided to focus in on storytelling as it relates specifically to…
Developing Important Entrepreneurial and Leadership Qualities
Feb 19 • 21 min
Jack McGuinness is a co-founder and managing partner of Relationship Impact, a consulting firm focused on helping great leaders build great leadership teams. On this episode, McGuinness discusses his entrepreneurial journey, and he shares what he’s…
Using a Framework to Create Inventive Content
Feb 18 • 21 min
Melanie Deziel, founder of StoryFuel and author of The Content Fuel Framework stops by the podcast to talk about storytelling. It’s one of the hottest terms out there in marketing today, but so many brands struggle to create content that speaks…
Creating a Podcast as Part of Your Prospecting Process
Feb 17 • 22 min
Steve Gordon, founder and CEO of The Unstoppable CEO, is a firm believer in the power of podcasting as an incredible prospecting tool. He’s taught countless business owners how to create their own podcast as a way to generate leads, start…
Spotting Inflection Points in Your Industry
Feb 13 • 22 min
Rita McGrath is a globally-recognized expert on business strategy, innovation, and growth. She stops by the podcast to discuss her book Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. Disruption is a tricky…
Finding Happiness at Work
Feb 12 • 23 min
Bruce Daisley, author and podcaster, stops by to talk about his upcoming book Eat Sleep Work Repeat. While serving as a senior executive at Twitter and Google, Daisley became fascinated with how we create happiness at work. He noticed there was a lot…
Navigating Small Business Legal Issues in the Digital World
Feb 11 • 22 min
Jamie Lieberman left her corporate law job to found Hashtag Legal, where she and her team help influencers, solopreneurs, and small business owners maneuver their way through the sometimes-complicated legal waters of the digital age. From how to craft…
Living Life By Your True Values
Feb 6 • 26 min
Dr. John Demartini is a world-renowned specialist in human behavior, researcher, author, and global educator. He stops by the Duct Tape Marketing Podcast to discuss his book The Values Factor. How do we determine our true values? And how does…
Creating the Right Morning Routine To Transform Your Day
Feb 5 • 26 min
Author, speaker, vlogger, and entrepreneur Amy Landino stops by the podcast to talk about her latest book Good Morning, Good Life. Her passion is helping everyone find a way to go after the life they want, and a morning routine is a great place…
Changing the Game as an Entrepreneur
Feb 4 • 15 min
Today’s guest on the Duct Tape Marketing Podcast is Greg Meade, co-founder of the business and new sport called Crossnet. Meade, his brother, and their childhood friend decided that rather than follow a traditional career path, they wanted to branch…
Learning to Become a Leader in Business
Feb 3 • 25 min
Today’s guest is speaker, author, podcaster, and leadership expert Ryan Hawk. With a background in both professional sports and sales, Hawk realized that to learn more about becoming a great leader, he wanted to go straight to the source and talk to…
What’s Podcasting Got To Do With Marketing?
Jan 29 • 24 min
Guy Kawasaki, author, speaker, podcaster, and Chief Evangelist for Canva, stops by the Duct Tape Marketing Podcast. He and host John Jantsch cover a lot of ground in their chat, from how Canva managed to outpace the competition and become a leader in…
Using Personalized Video to Build Relationships
Jan 28 • 23 min
Ethan Beute, Chief Evangelist of BombBomb and co-author of the book Rehumanize Your Business, stops by the podcast to chat about the power of video marketing. BombBomb believes that we are all better in person, and they enable you to build a deeper…
Building Stronger Connections with Colleagues and Clients
Jan 23 • 21 min
Dr. Melanie Katzman is a clinical psychologist and business consultant, and over the years she’s noticed a lot of overlap between the hurdles her clients face in both areas of focus. People feel devalued and dispirited in their work, and a lot of that…
The Biggest Social Media Trends to Watch in 2020
Jan 22 • 23 min
Today’s guest on the podcast is Mike Stelzner, founder and CEO of Social Media Examiner and the producer of the Social Media Marketing World conference. Stelzner has been immersed in the world of social media for years, so he has his finger on the…
Business Lessons Learned on the Baseball Field
Jan 21 • 24 min
Joel Goldberg, public speaker on leadership and culture and longtime Kansas City Royals broadcaster, stops by the podcast to discuss the intersection of sports and business. Sure, you’ve heard people draw parallels between sports and business before,…
Using AI with Human Touch to Create Great Social Content
Jan 16 • 21 min
Kate Bradley Chernis is the co-founder and CEO of Lately, an AI-powered social media writing tool. In today’s marketing landscape, you can’t stand out without creating a lot of content. But the trick is that it can’t be junky content; it still needs…
Incorporating Storytelling Into Your Sales Process
Jan 15 • 22 min
John Livesay is a sales keynote speaker and author - he’s also known as the Pitch Whisperer. He’s here on the show to talk about his book Better Selling Through Storytelling, where he shares tips for applying the four essential elements of great…
What Megatrends Will Shape Your Business?
Jan 14 • 22 min
Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. The company has spawned a series of books under the Non-Obvious banner, including his latest Non-Obvious Megatrends. Bhargava discusses his process for…
Creating Shareable Content for Your Business
Jan 9 • 23 min
How do you create content that stands out online and inspires folks to share your message with their friends? On this episode, John sits down with Tim Staples, CEO of Shareability and author of “Break Through the Noise.” Staples’ firm is behind the…
Advice for Today’s Marketing Agency Owners
Jan 8 • 22 min
John sits down with Drew McLellan, who owns and runs Agency Management Institute (AMI). Most agency owners feel like they’re on an island, doing the hard work of running a business without someone to guide them. AMI serves as a resource for these…
Building a Fanocracy Around Your Business
Jan 7 • 28 min
When it comes to marketing your business, it’s not really about the tactics, like social media or email marketing. At the end of the day, it’s building a fandom that helps you win the day. Marketing expert and author David Meerman Scott stops by to…
Small Business Marketing Insights for 2020
Dec 23, 2019 • 20 min
John Jantsch closes out the year by sharing his insights on where to focus your attention with your 2020 marketing strategy. What approaches will actually move the needle and win you new customers (or help you keep old ones) in the new year? John’s…
Why Page Speed Matters on Your Website
Dec 18, 2019 • 28 min
Lukas Haensch, former Google UX manager and founder of Pathmonk, stops by the podcast to discuss the importance of page speed. A slow-loading website might not be at the top of your list of issues to address, but it should be. Haensch discusses the…
Using Story to Win on Social Media
Dec 17, 2019 • 23 min
Early Twitter employee and digital media expert Claire Diaz-Ortiz stops by the podcast to discuss her latest book, Social Media Success for Every Brand. Diaz-Ortiz dives into the StoryBrand pillars and the complementary SHARE model to help business…
How to Integrate Chat Into Your Marketing
Dec 11, 2019 • 30 min
Mike Yan, CEO of chat marketing platform ManyChat, sits down with John to discuss all things chat. Yan sees chat becoming an even more integral part of every business’s marketing efforts in the next handful of years, so he has helpful tips to…
Paving the Path to a Purposeful Hustle
Dec 10, 2019 • 22 min
Deanna Singh is a speaker, author, and the founder and Chief Change Agent at Flying Elephant. Singh defines her purpose in life as shifting power to marginalized communities, and she’s dedicated to doing that through all of her work, including her…
Make Pinterest Your Marketing Secret Weapon
Dec 5, 2019 • 24 min
Alisa Meredith, visual marketing expert, content marketing manager at Tailwind, and self-proclaimed “Pinterest nerd,” stops by the podcast to talk about social media in general and Pinterest in particular. Pinterest is often overlooked by content…
How Meditation Can Change Your Life (and the World)
Dec 4, 2019 • 20 min
Tom Cronin, the co-creator of The Portal movie and the leader of a global movement to get one billion people to meditate daily, stopped by the Duct Tape Marketing Podcast. Cronin began meditating more than two decades ago, when the stresses of a job…
Staying True to Your Core While Growing Your Business
Dec 3, 2019 • 23 min
John sits down with Yaniv Masjedi, chief marketing officer at Nextiva. Masjedi has been with the company since its founding, and has played a part in its expansion from a cloud phone service to a unified and integrated platform for communications. He…
What Brands Need to Think, Do, and Say to Stand Out
Nov 27, 2019 • 23 min
Ron Tite, founder and CEO of the advertising agency Church + State and author of Think Do Say, sits down with John Jantsch to discuss the secrets to standing out in a crowded marketing world. Hint: it’s not about leaning into the latest gimmick, it’s…
How to Attract and Hire the Best Talent
Nov 26, 2019 • 23 min
Dr. Sabrina Starling, author of How to Hire the Best and the founder of Tap the Potential, stops by the podcast to share the secrets to effective hiring for small businesses. When you can attract top-level talent, you’re able to build a happy team…
When and How to Sell Your Business
Nov 20, 2019 • 23 min
John chats with Chad Peterson, business broker and founder of Peterson Acquisitions. Peterson walks small business owners through everything they need to consider when thinking about selling their business - from reviewing financials and assessing…
Investing in Small Businesses to Do Good for the Community
Nov 19, 2019 • 21 min
John sits down with Amanda Brinkman, Chief Brand and Communications Officer at Deluxe, and the co-host and producer of Small Business Revolution. Brinkman discusses the importance of investing in local businesses, and shares tips for small business…
How Leaders Can Create Inclusive Cultures
Nov 13, 2019 • 28 min
Speaker, author, and diversity and inclusion expert Jennifer Brown stops by the podcast to discuss her latest book, How to Be an Inclusive Leader. She shares why inclusiveness has become a focus for many businesses, and provides leaders with a…