Casual Fridays Podcast

Casual Fridays Podcast

casualfridays.com
Digital Marketing and Social Media Marketing for Hospitality, Tourism, and Entertainment


232: How to Grow and Scale Your Business
Mar 24 • 34 min
Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and…
231: How To Create LinkedIn Ads That Convert
Mar 16 • 33 min
Are you effectively using LinkedIn to discover leads and market your business? If you’re looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you’ll want to check out this week’s podcast as we dive…
230 - How To Write Copy That Stands Out
Mar 10 • 32 min
Would you like to learn how to write copy that stands out? The kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? On this week’s podcast, Ken Moscowitz of AdZombies.com dives into the craft of…
229: Chatbots - Your Secret to Vetting Customers and Collecting Key Information
Mar 1 • 29 min
Let’s be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any…
228: Storytelling - How to Create Compelling Stories That Built Trust
Feb 22 • 36 min
Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell…
How-to be a Courageous Brand with Ryan Berman
Feb 14 • 28 min
Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? In this podcast episode, Ryan Berman reveals his definition of courage, discusses examples of…
226: How-to Get Big Results and Reduce Your Content Creation by 70%
Feb 7 • 36 min
What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know. On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares…
225: Facebook Live - How the Boys & Girls Clubs of America is Succeeding
Jan 31 • 34 min
Are you interested in learning how to leverage Facebook Live for your brand or organization? Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to…
224: Facebook Groups for Business: A Secret Weapon for Facebook Marketing
Jan 25 • 37 min
Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a…
223: Episodic Content Marketing - How Brands Can Captivate Their Customers
Jan 17 • 29 min
Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic…
222: 2019 Social Media Trends for Hotels and Hospitality Brands
Jan 11 • 51 min
Are you seeking out the key social media trends this year for your hotel? Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer, and consultant specializing in digital marketing best practices for travel brands with over 20 years of…
221: How To Engage Millennials With LinkedIn Video Marketing
Jan 4 • 32 min
Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes,…
220: Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing
Nov 2, 2018 • 35 min
90% of purchases are influenced by word-of-mouth. Do you invest time and money in a word-of-mouth strategy? Today on the podcast, I’m joined by best selling author, Jay Baer. Jay and I dive into why word-of-mouth marketing is so effective, the impact of…
219: Micro-Influencer Marketing: What Businesses Need To Know
Oct 26, 2018 • 40 min
Today on the podcast, I’m joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and…
218: How To Generate Leads Through Social Media
Oct 19, 2018 • 38 min
Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to…
217: Inside LEGOLAND’s Blog Content Strategy
Oct 12, 2018 • 35 min
Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I’m joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND’s blog…
216: How WeWork Built a Global Social Media Team
Oct 5, 2018 • 28 min
Today on the podcast, I’m joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content,…
215: Content Marketing: How To Grow Your Business With Events
Sep 28, 2018 • 42 min
This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you’ll discover my inspiration to…
214: How to set up a chatbot and brands that are winning with them
Jul 6, 2018 • 33 min
Are you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what…
The Power of Story with Zach King
Jun 25, 2018 • 39 min
Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it’s over four years
212: How To Connect With Generation Z: What Brands Need To Know
Jun 13, 2018 • 27 min
Would you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first…
How To Get More Views on Your Instagram Stories
May 26, 2018 • 24 min
Would you like to get more views on your Instagram Stories? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300…
How To Implement A Strategic Content Marketing Plan
May 18, 2018 • 30 min
Would you say you’re applying a strategic content marketing plan for your business? This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and…
209: How To Market Your Business With Chatbots
May 11, 2018 • 43 min
Have you looked into how to market your business with chatbots or messenger apps? This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need…
The Keys To Managing Your Local Listings and Online Reputation
May 4, 2018 • 34 min
Are you properly managing your local listings and online reputation for your business? This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings…
Creating Content Your Audience Cares About
Apr 27, 2018 • 29 min
Are you creating content your audience cares about? This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences…
Writing Copy that Sells: How to Write Emotional and Powerful Copy
Mar 22, 2018 • 29 min
Would you say you’re good at writing copy that sells? This week on the podcast, I’m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this…
Sales And Marketing Strategy: What Marketers Need To Know [Updated 2018]
Mar 17, 2018 • 43 min
Are you satisfied with your sales and marketing strategy? Do you rely on exclusively on referrals for the growth of your business? This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about…
Facebook Ads for Lead Generation [Updated 2018]
Mar 8, 2018 • 38 min
Are you getting results with your Facebook Ads for lead generation? Have you been placing Facebook Ads and simply not getting results? This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook…
Social Media Marketing Strategies That Work Right Now
Feb 22, 2018 • 36 min
Struggling to find social media marketing strategies that work for your business? This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses. In this episode you’ll learn…
Inside The Social Media Lab: Social Media Marketing Tests and Results
Feb 15, 2018 • 35 min
Are you running social media marketing tests to optimize your businesses performance? This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we’ll cover a bunch of social…
201: How-to Build Relationships That Convert Your Community Into Customers
Feb 8, 2018 • 28 min
Is your website allowing you to convert your community into customers? This week on the podcast, I’m joined by Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers.…
Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract
Feb 1, 2018 • 54 min
As influencer marketing gets more and more common among brands and businesses, it’s absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business. In this…
The 10X Marketing Formula: The Blueprint To Getting Results
Jan 26, 2018 • 38 min
Is your content standing out and driving results for your business? Are you creating content that differentiates from your competition? This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam…
Growth Hacking: How to Run Structured Growth Tests
Oct 19, 2017 • 30 min
Would you like to grow your social media following, email list, or website traffic? Of course, we all would. This week on the podcast, we dive into growth hacking. I’m joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run…
Instagram Takeovers: How To Run Successful Campaigns
Oct 13, 2017 • 23 min
Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account? Have you considered an Instagram Takeover as part of your social media marketing strategy? This week on the podcast, I dive…
How To Build Brand Authority With Podcasting
Oct 5, 2017 • 47 min
Have you ever thought about starting a podcast? Are you looking for other ways to create content to demonstrate thought leadership and build brand authority? This week on the podcast, I dive into how to build brand authority with podcasting. Yes,…
How To Get Your Business Started With Video Marketing
Sep 27, 2017 • 39 min
Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy? This week on the podcast, I’m joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode…
How To Generate Leads and Drive Sales Through Quizzes
Sep 20, 2017 • 29 min
Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes! This week on the podcast, I’m joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode…
The Secret Power of User-Generated Content
Sep 12, 2017 • 51 min
Are you struggling to create quality content for your brand or business? Are you leveraging the power of user-generated content with your customers? This week on the podcast, I’m joined by international marketing expert, Mordecai Holtz, and he shares with…
192: The BluePrint To Video Ads on Facebook
Aug 30, 2017 • 35 min
Are you creating more video as part of your social media marketing strategy? Are you turning those videos into video ads on Facebook? This week on the podcast, I’m joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads…
Emoji Marketing - The Marketers Guide To Using Emojis
Aug 24, 2017 • 28 min
Is your business using emojis in your marketing? Would you like your business to appear more authentic and humanizing with your target audience? On the podcast this week, discover how emojis are changing the way people communicate and how marketers can…
Video Marketing: Performance Tips for Video Creators
Aug 16, 2017 • 49 min
Are you creating more video as part of your video marketing strategy? Would you like to speak with better clarity to your audience? In this week’s podcast episode I’m joined by Richard The Magician and he shares with you performance tips to that every…
Lead Generation - How To Turn Clicks Into Customers
Aug 9, 2017 • 45 min
Would you like to get more lead generation from your social media efforts? Would you love to save large amounts of time with automation techniques that turn clicks into customers? Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn…
How Hotels Can Power Their Social Media Through User-Generated Content
Aug 2, 2017 • 37 min
Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages…
Instagram Algorithm: 5 Things Marketers Need To Know
Jul 26, 2017 • 24 min
Have you adjusted your Instagram strategy since the Instagram algorithm was released? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode,…
Discover the Standards of Excellence for Facebook Ads
Jul 19, 2017 • 33 min
Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn’t you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discove
5 Facebook Features Marketers Forget To Use
Jul 12, 2017 • 27 min
Do you feel you’re not getting the most out of Facebook when marketing your business? Would you like to learn how to grow your Facebook following by honing in on your target audience? This week I’m sharing 5 Facebook features marketers forget to use. In
Social Media Day San Diego 2017 Recap Show
Jul 6, 2017 • 65 min
How did you celebrate Social Media Day this year? Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville? Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego
How To Properly Set Goals and Maximize Productivity To Achieve Them
Jun 28, 2017 • 39 min
Do you find yourself wishing you were more productive with your time? Do you struggle with setting and reaching goals? Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the
How To Create a Facebook Live Show
Jun 22, 2017 • 43 min
Have you thought about starting your own Facebook Live show for your business or brand? Are you looking to create more video content as part of your social media strategy? Learn how to start your own Facebook Live show from topic ideas, your promotiona
181: How To Market Your Business With Medium
Jun 14, 2017 • 35 min
Do you know what Medium is? Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium. One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up abo
180: The Art of The Interview: How To Conduct Awesome Interviews For Podcasts and Videos
Jun 7, 2017 • 58 min
Are you interviewing people as part of your content marketing strategy? When was the last time you worked at enhancing your craft? Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Mic
How To Create a Quality Podcast With Your iPhone
May 31, 2017 • 18 min
Would you like to start a podcast? Are you holding back because the technology to create a podcast intimidates you? What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It’s totally do
6 Mistakes Social Media Marketers Need To Stop Making
May 25, 2017 • 25 min
Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuous
13 Instagram Stories Tricks Marketers Need To Know
May 17, 2017 • 29 min
Are Instagram Stories a part of your marketing strategy? Are you aware of the latest features and how they can make your storytelling more exciting? Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even
10 Questions You Should Ask Your Social Media Agency
May 11, 2017 • 33 min
Are you thinking of hiring a social media agency? Do you have an agency or are you part of one? As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding a
Need-To-Know Answers To 46 Burning Facebook Ads Questions
May 4, 2017 • 67 min
Are you confused by Facebook ads? Are you running Facebook ads but want to dive deeper into what you should focus on? If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the bes
How to Grow Your Email List with Dustin Stout
Apr 26, 2017 • 38 min
Do you need help growing your email list? Are you capturing emails where and when you should be? Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks t
How to Market to Military Families Through Social Media
Apr 19, 2017 • 28 min
Does your product or service appeal to military families? Are you marketing to military families through social media? In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of
How to Win at Social Customer Care
Apr 12, 2017 • 41 min
Do you have a social customer care strategy? Do you want to know the essential steps to win at social customer care? Today, I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social
How To Reach Influencers With Instagram Live
Apr 5, 2017 • 32 min
Should you be using Instagram Live? Is it worth the time and energy to start using another live platform? Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live. Aaron shares why it
How To Generate Leads With Online Video
Mar 29, 2017 • 42 min
Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen V
How to Generate Leads through Social Media
Mar 22, 2017 • 38 min
Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can he
Social Media Marketing For Restaurants With Bruce Irving
Mar 15, 2017 • 36 min
Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? Thi
How To Demonstrate Thought Leadership With Your Personal Brand
Mar 8, 2017 • 26 min
Would you like to grow your business and increase sales? Do you have aspirations of being known as a thought leader in your industry? Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share wit
5 Twitter Hacks To Use When Attending Conferences or Events with Madalyn Sklar
Mar 1, 2017 • 41 min
Are you curious if the little blue bird is still an effective means to carry your social media messages? Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event? With 67 million Americans a
How to Optimize Your LinkedIn Profile
Feb 22, 2017 • 27 min
Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it’s worth your time and energy to learn how to optimize your LinkedIn profile? With over 480 million members, LinkedIn is still a very impo
Social Media Marketing for Startups
Feb 15, 2017 • 51 min
Do you have a startup and have no idea where or even how to start marketing yourself on social media? Are you looking for proven strategies and tactics on how to use social media marketing for your startup? Launching a new business is tough enough. Tryi
How Alaska Airlines is Winning With Influencer Marketing on Instagram
Feb 8, 2017 • 32 min
Have you considered Influencer Marketing on Instagram as a method to help build your brand’s following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reac
3 Essential Tips To Instagram Ads with Morgan Sutton
Feb 1, 2017 • 31 min
Have you started leveraging Instagram ads for your business? Are you struggling to get the most out of your Instagram advertising? Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused pla
3 Ways To Generate More Energy During Your Workday
Jan 26, 2017 • 42 min
Do you spend most of your day sitting at your desk or behind a computer? Does your energy lag as the day goes on? Everyone knows that getting up and getting moving is a great way to boost your energy during the work day, but many aren’t familiar with th
How To Create Proposals That Close with Kyle Racki
Jan 18, 2017 • 35 min
How To Create Proposals That Close with Kyle Racki
Social Selling Ninja Tricks For LinkedIn with Viveka von Rosen
Jan 11, 2017 • 41 min
Have you heard of social selling, but aren’t sure what it is? Did you know you can use social media platforms like LinkedIn for lead generation? Social selling might be a buzzword in the social media marketing industry, but the concept and practice are
Augmented Reality and Virtual Reality: What Marketers Need To Know
Jan 4, 2017 • 33 min
Have you heard about virtual and augmented reality, but aren’t really sure what it is? Are you interested in ways you could integrate VR and AR into your business? With the introduction of games like Pokémon Go and 360-degree video, it looks like brand
7 Social Media Marketing Predictions for 2017
Dec 28, 2016 • 36 min
Have you began planning your social media strategies for 2017? Are you taking into account social media predictions? With 2016 in the rearview mirror, it’s time to start putting together your content strategy for 2017. To make planning a little easier,
Insider Tips and Tricks To Influencer Marketing
Dec 21, 2016 • 41 min
Have you tried leveraging influencer marketing for your business? Are you looking for ways to get the most out of your influencer relationships? Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influe
How To Create More Content With Screencasting
Dec 14, 2016 • 40 min
Are you working to incorporate more video into your content strategy? Have you ever considered adding screencasting to the mix? From heavily produced to live, it’s clear that video is here to stay. Live videos can be unpredictable and difficult to plan
Live Video Analytics: What Marketers Need To Know
Dec 8, 2016 • 56 min
Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos? As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond
How to Create B2B Facebook Ad Campaigns That Convert
Nov 30, 2016 • 38 min
Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C bus…
19 Blogs Every Social Media Marketer Should Subscribe To
Nov 23, 2016 • 26 min
Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming.
How To Grow A Podcast Audience With Social Media
Nov 16, 2016 • 32 min
Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise,
9 Productivity Tips When Traveling For Business
Nov 9, 2016 • 23 min
Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues,
6 Ways to Incorporate UGC Into Your Content Strategy
Nov 1, 2016 • 23 min
Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content.
Facebook Ad Targeting: What Marketers Need To Know To Do It Right
Oct 26, 2016 • 47 min
Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences,
21 Tips to Make Business Travel Easier
Oct 19, 2016 • 28 min
Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining.
10 Ways to Network Like a Pro
Oct 12, 2016 • 25 min
Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development,
How Buffer Creates a Community of Engaging Fans
Oct 5, 2016 • 32 min
Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community.
Social Media Content Hacks With Buffer
Sep 28, 2016 • 40 min
Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily,
Why Facebook Live is a Win For The Weather Channel
Sep 21, 2016 • 40 min
Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adaptin…
4 Ways To Use Social Media to Promote Employee Advocacy
Sep 14, 2016 • 32 min
Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and ..
How Southwest Airlines Led With Social Media To Emerge From a Crisis
Sep 7, 2016 • 42 min
Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage,
How to Create Work/Life Balance in an Industry That Never Sleeps
Aug 31, 2016 • 26 min
Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them,
5 Benefits In Bringing On A Social Media Agency
Aug 24, 2016 • 25 min
Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows,
Social Media Internships: How To Create A Win-Win for the Intern and Your Business
Aug 17, 2016 • 29 min
Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch,
How Businesses Can Create a Live Show Through Social Media
Aug 9, 2016 • 34 min
Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video,
Instagram Stories: Why It’s a Win For Brands
Aug 4, 2016 • 32 min
Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories.
Marketing to Generation Z: What Marketers Need To Know
Jul 27, 2016 • 34 min
Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage.
Pokémon Go Marketing: What Brands Need To Know
Jul 21, 2016 • 53 min
Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses.
How the Azusa Police Department Uses Social Media To Connect With Their Community
Jul 13, 2016 • 36 min
[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us .
Social Media Day San Diego 2016 Recap
Jul 7, 2016 • 43 min
We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour,
Behind the Data: A Quantitative Look at the Future of Social Media
Jun 30, 2016 • 35 min
Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data.
7 Snapchat Tricks You Probably Didn’t Know
Jun 23, 2016 • 20 min
Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately,
5 Consumer Trends Marketers Need To Know
Jun 15, 2016 • 49 min
Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics,
The New Rules of Instagram Marketing with Sue B. Zimmerman
Jun 9, 2016 • 47 min
Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates,
4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video
Jun 2, 2016 • 27 min
Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days,
5 Step Plan For Outstanding Customer Service
May 26, 2016 • 44 min
Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business.
7 Ways To Grow Your Snapchat Following
May 19, 2016 • 24 min
Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability.
3 Keys To Enhance Your Twitter Strategy
May 12, 2016 • 44 min
Are you struggling to get the most out of Twitter? Are you looking for ways to enhance your Twitter strategy? Twitter’s earning statements may get some negative press, but brands and marketers are continuing to have more success with the platform every
8 Findings About The Future of Social Media
May 3, 2016 • 40 min
Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?” Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors,
How Facebook’s News Feed Algorithm Works
Apr 28, 2016 • 27 min
Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes,
Social Media Marketing World 2016 Recap
Apr 23, 2016 • 63 min
Social Media Marketing World is one of the leading events in the social media and digital marketing space. (Some even consider it to be the “Super Bowl” of the social media industry.) If you didn’t get the chance to attend, don’t worry, we’ve go
5 Ways Your Business Can Use Facebook Live
Apr 15, 2016 • 23 min
Have you started brainstorming ways your business can use Facebook Live? Are you looking for ways to engage your community through live broadcasting? As Facebook continues to expand their live broadcasting platform, Facebook Live,
3 Apps to Enhance Your Digital Content
Apr 1, 2016 • 16 min
Are you looking for better photo filters that make your content pop? Are you tired of scrambling with scripts when recording your video content? With the emphasis on digital and video content growing, quality photos and videos are more important to you.
Snapchat Hacks and Tricks
Mar 23, 2016 • 37 min
Are you trying to figure out how to use Snapchat for your business? Are you looking for Snapchat hacks and tips that will make your content shine? With more than 60% of smartphone users between the ages of 13-34 on Snapchat,
6 Browser Extensions to Enhance Your Productivity
Mar 17, 2016 • 29 min
Are you looking for tools to enhance your productivity? Have you tried adding browser extensions to streamline your work? With all of the apps and browser extensions on the market, it’s easy to get distracted by everything they can do.
7 Tips To Get The Most Out of Attending Conferences
Mar 11, 2016 • 25 min
Are you planning on attending conferences and networking events this year? Are you looking for ways to get the most out of those meetings and sessions? With events like Social Media Marketing World and Social Media Day San Diego just around the corner,..
How Traditional and Digital Marketing Work Together
Mar 3, 2016 • 43 min
Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It’s not a secret that marketing has evolved over the years. Magazines, mailings,
4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters
Feb 24, 2016 • 33 min
Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-d
How to Increase Customer Advocacy and Loyalty with Jay Baer
Feb 18, 2016 • 42 min
Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%.
How the San Diego Chargers are Winning on Snapchat
Feb 11, 2016 • 43 min
Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game.
4 Types of Online Videos Your Business Should Create
Feb 4, 2016 • 37 min
Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text.
4 Keys to Building Quality Social Relationships
Jan 28, 2016 • 31 min
Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important.
The Beginner’s Guide to Peach
Jan 21, 2016 • 47 min
Have you heard the buzz about the new app Peach? Are you curious what it’s about, but don’t know where to begin? New apps can be intimidating, especially if you don’t know where to start. Being compared to Twitter, Snapchat, and Slack,
3 Ways to Get More User-Generated Content
Jan 17, 2016 • 25 min
Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There’s no doubt that user generated content often preforms better than the content we come up with in our market
6 Keys to a Successful Year
Jan 7, 2016 • 26 min
Have you made your New Year’s resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year’s resolutions by February. Fortunately,
Overcoming Negative Reviews to Boost Revenues
Dec 30, 2015 • 41 min
Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peer…
The Beginners Guide To Using Snapchat
Dec 23, 2015 • 48 min
Are all of your friends and colleagues on Snapchat, but you just don’t “get it”? Have you tried to use the app, but still don’t understand how it works? Do you want access to the beginners guide to using Snapchat?
4 Social Media Trends That Will Go Mainstream in 2016
Dec 18, 2015 • 30 min
Have you spent time reflecting on all of the changes that have occurred in social media throughout the year? Have you thought about which social media trends will go mainstream in 2016? As marketing departments evaluate their budgets for the new calend…
Social Media Photography and Photo Tips with Jessica Howell
Dec 10, 2015 • 39 min
Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water.
How to Build an Online Review Strategy to Increase Revenue
Dec 3, 2015 • 38 min
Are people leaving ratings and reviews for your business online? Are you being proactive about your online review strategy? As websites like Yelp and Trip Advisor continue to grow in popularity, it’s important to develop an online review strategy to m
Social Media Automation, The Right Way with Tim Fargo
Nov 26, 2015 • 27 min
Do you find yourself taking a longer time to schedule your social media content than to create it? Have you been looking for the secret sauce on how to do social media automation the right way? Social media automation can be a controversial topic,
How to Develop Business Values with Michael Saul
Nov 19, 2015 • 75 min
Are you working on building a business or shaping your personal brand? Have you taken the time to develop business values and a clear mission statement? Whether you’re a soloprenuer, independent contractor, or Fortune 500 company,
What Digital Marketers Need To Know About Audio
Nov 12, 2015 • 44 min
Have you been creating video and audio content, but your sound quality isn’t up to par? Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos? Digital media, like podcasting and live-streaming,
Updates to Facebook and Instagram Ads: What Marketers Need To Know
Nov 5, 2015 • 51 min
Does your brand struggle with budgeting and running Facebook ads? Is the thought of adding Instagram ads to your mix more than you can stand? We know that ads are a crucial component to a successful social media campaign, but where do we start?
Influencer Marketing on Snapchat With Nick Cicero
Oct 30, 2015 • 48 min
Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms,
Bootstrapping Start-Ups: How AgoraPulse Became a Top Social Media Management Tool
Oct 22, 2015 • 59 min
Do you have a passion for start-ups, but don’t know where to begin? Are you looking for ways to launch your business on a budget? Today we dive into the journey, of how a start-up became one of the top social media management tools on the market,
The Legalities of Social Media with Ruth Carter
Oct 15, 2015 • 40 min
How confident are you that your brands social media campaigns are legal? Are you up to date and in compliance with FTC regulations? Social media is a fun and effective way to engage your audience, leverage your content, and heighten brand awareness,
How to Achieve Greatness with Lewis Howes
Oct 8, 2015 • 41 min
Do you ever wonder what it takes to achieve greatness? Are you looking for a game plan to overcome obstacles and execute your vision? Prepare to attend the school of greatness, and learn how to live bigger, love deeper, and live a legacy.
Inside the Social Media Octagon of the UFC
Oct 1, 2015 • 40 min
Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner,
How to Plan and Pull off a Memorable Event
Sep 24, 2015 • 51 min
Are you faced with the challenge of event planning for the first time? Are you a veteran event coordinator looking for ways to spice things up? Planning an event can be hard. From booking a venue, catering meals, and organizing memorable activities,
Video Tips For Social Media Marketers
Sep 18, 2015 • 48 min
Are you looking for ways to leverage video as part of your social media strategy? Do you want to learn some sweet video tips for social media marketers? Video is hot. From YouTube to live-streaming, everyone is trying to figure out the most innovative .
Your Guide To Using Blab with Blab CTO Furqan Rydhan
Sep 12, 2015 • 53 min
By now you’ve heard me talk so much about the platform Blab. If you follow me on Twitter, you can’t avoid it. I’m sure you’re curious about this emerging platform. So today, I present to you a guide to using Blab,
Ninja Instagram Tips with Sue. B Zimmerman
Sep 3, 2015 • 62 min
Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly,
The Six Stages of Influencer Engagement with Ian Cleary
Aug 28, 2015 • 28 min
Are you utilizing influencers as part of your digital marketing strategy? Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relati.
How To Get Hashtags Trending On Twitter with Jason Keath
Aug 20, 2015 • 35 min
Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous paro
How to Humanize Your Brand on Social Media with Mitch Jackson
Aug 13, 2015 • 37 min
Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it. This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media.
Periscope Marketing: How Brands Can Use Periscope with Kim Garst
Aug 6, 2015 • 39 min
Have you tried Periscope out yet? Are you considering using the platform as part of your social media marketing strategy? This week on the Social Media Social Hour, discover top tips and tactics on how brands can use periscope as part of their social m.
How To Use Pinterest To Grow Your Social Media Presence
Jul 30, 2015 • 30 min
Are you using Pinterest as part of your overall social media strategy? Are you curious on how to use Pinterest to grow your social media presence on sites like Facebook and YouTube? 90% of the businesses out there can use Pinterest to grow other social.
Social Media Customer Care Is The New Marketing With Dan Gingiss
Jul 23, 2015 • 38 min
Is social media customer care part of your social media strategy? Does your company provide great customer service? For companies that thrive with social media customer car, they’re reaping massive benefits.
3 Ways Businesses Should Be Using YouTube
Jul 16, 2015 • 39 min
Is YouTube dead? What are the keys to a great YouTube channel? In this weeks’ episode, I talk with good friend, YouTube expert and President of Videospot, Owen Hemsath. Owen discusses ways businesses should be using YouTube and you’ll especially enjoy
Social Media Day San Diego 2015 – Recap
Jul 9, 2015 • 38 min
Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina! Did you know there was a world-class lineup of speakers that attended Social M.
3 Tips to Turn Your Passion Into a Profession with Lou Mongello
Jul 2, 2015 • 33 min
Wouldn’t it be great if you could make a living doing something around the things that you enjoy most in life? Wouldn’t you be thrilled if you could turn your passion into a profession? This week on the Social Media Social Hour Podcast I’m joined
The Future of Online Marketing and Sales
Jun 25, 2015 • 37 min
Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online.
6 Productivity Apps To Master Time Management Quickly & Easily
Jun 20, 2015 • 25 min
As a social media marketer are you struggling with your productivity and time management? If so, you’re not alone. Thus, I share with you 6 productivity apps to master time management. This week on the Social Media Social Hour podcast,
Snapchat For Business: 4 Ways Your Business Can Use Snapchat
Jun 5, 2015 • 20 min
Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately,
Pinterest Marketing: How To Grow Your Business With Pinterest
May 31, 2015 • 35 min
Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website? If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and h
Personal Branding through Social Media with Carlos Gil
May 14, 2015 • 38 min
Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast,
Growing Your Business The Enchanting Way
May 8, 2015 • 26 min
Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick,
5 Smartphone Apps for Social Media Marketers
Apr 30, 2015 • 21 min
Are you a social media marketer? Do you want to streamline your social media marketing and make your life a little bit easier? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m going solo!
The Key To Social Media Storytelling: Stop Marketing, Start Storytelling
Apr 22, 2015 • 31 min
Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway,
The Emergence of Live Video Streaming Apps [Part Two]: Meerkat vs Periscope with Brian Fanzo
Apr 15, 2015 • 42 min
Have you seen the Meerkat vs Periscope debate taking place across the social web? Are you thinking of using these live video streaming apps as part of your social media strategy? If you’re still confused on what Meerkat and Periscope are,
The Emergence of Live Video Streaming Apps [Part One]: Meerkat with Joel Comm
Apr 8, 2015 • 30 min
Have you noticed the emergence of live video streaming apps? Have you heard of Meerkat? If not, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with entrepreneur, best-selling author, public speaker,
How to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum
Apr 1, 2015 • 30 min
Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast,
Developing a Social Media Strategy with Laura Roeder
Mar 25, 2015 • 35 min
Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder,
Crowdsourcing Your Content with Jason Trout
Mar 18, 2015 • 33 min
Is blogging part of your content marketing strategy? Are you struggling to create quality blog content? This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of GoodBlogs.com.
Finding Your Creativity and Creating Content People Care About with Ann Rea
Dec 12, 2014 • 32 min
Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity? This week on the Social Media Social Hour podcast, I’m talking with Ann Rea,
Bootstrapping, Crowdfunding, And More With Katie Jasper
Dec 5, 2014 • 42 min
Are you an entrepreneur that’s interested in crowdfunding? Are you bootstrapping a startup? If so, take a page out of the playbook of a company that is doing it right. This week on the Social Media Social Hour podcast, I’m talking with Katie Jasper,
Real-Time Marketing Through Social Media with Chris Kerns
Nov 21, 2014 • 29 min
Are you leveraging social data and analytics to gain an edge and connect with your audiences? Are you familiar with real-time marketing? If you answered no to either one of those questions, you’ll definitely want to check out this weeks podcast.
Social Fresh West Recap 2014
Nov 15, 2014 • 37 min
Did you miss out on Social Fresh West 2014? Curious what all the big takeaways were from speakers like Sue Funke, Sarah Evans and Brian Clark? This week on the Social Media Social Hour podcast, it’s the official Social Fresh West Recap show as I’m joi
How To Create A Video Content Strategy That Converts
Oct 31, 2014 • 40 min
Do you plan on using video as part of your content marketing strategy? Are you stuck or not quite sure where to begin with a video content strategy? Do you want to create videos that convert into leads and customers? If so,
See How Easily You Can Create a Podcast
Oct 23, 2014 • 28 min
Do you listen to podcasts? Are you interested to learn how you can create a podcast as part of your content marketing strategy? This week on the Social Media Social Hour podcast I am joined by John Lee Dumas, founder and host of Entrepreneur On Fire.
How to Get More Creative With Your Content, with Jay Acunzo
Oct 16, 2014 • 36 min
Are you struggling to come up with quality content for your content marketing plan? Are you looking to get more creative with your content that you create for your blog, website and social media updates? If you answered yes to either one of those quest..
The Secret To Influencer Marketing with Douglas Karr
Oct 10, 2014 • 28 min
Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you!
How to Become a Better Writer and Create Ridiculously Good Content
Oct 2, 2014 • 33 min
Do you not think you’re a “writer”? If you answered yes to this question, you share a similar feeling that many others have which is a misconception. If you write a Facebook update, Tweet, or craft an email,
Social Media Myths Busted: What Social Media Marketers Need To Know
Sep 25, 2014 • 34 min
Do you think there are way too many social networks that it’s hard to keep up with them all? Do you think Facebook “Likes” equal sales? If you answered yes to either of these questions, you share a similar feeling that many others have which are som
Content Marketing World 2014 Recap featuring Laura Holloway
Sep 18, 2014 • 51 min
Did you miss out on Content Marketing World 2014? Are you eager to learn what content marketers are excited about and focusing on? This week on the Social Media Social Hour podcast I am joined by Laura Holloway, owner of Simply Content Marketing,
Social Media Sucks! (If you don’t know what you’re doing)
Sep 4, 2014 • 43 min
Do you find managing social media to be daunting and ineffective? Have you ever just said to yourself, “social media sucks!”? If so, then perhaps you just may not know what you’re doing. This week on the Social Media Social Hour podcast I am joined
The Petco Way To Social Media Marketing Success
Aug 29, 2014 • 43 min
Are you curious what big brands are doing to succeed with social media marketing? Are you interested in finding out what social platforms brands are utilizing and what their workflow is to manage their presence across top social platforms?
See How Easily You Can Sell Products and Services With Webinars
Aug 21, 2014 • 42 min
Did you know you could sell products and services with webinars? Are you curious if your business is the right fit to make money with webinars? This week on the Social Media Social Hour Podcast I’m joined by Steven Essa,
The Secret To Building Meaningful Relationships on Facebook With Mari Smith
Aug 15, 2014 • 38 min
Is your Facebook strategy lacking engagement, stagnant, or simply ineffective? Are you struggling to connect with your target audience and grow your Facebook presence? This week on the Social Media Social Hour Podcast I’m joined by Mari Smith,
How To Get Leads And Grow Your Business Immediately With SlideShare
Aug 8, 2014 • 43 min
Are you looking to increase leads and grow your business with SlideShare? Did you know SlideShare is one of the best social platforms out there where potential customers are actively looking for information and resources to their problems?
The Secret to Becoming a Visual Social Media Marketing Rock Star!
Jul 31, 2014 • 52 min
Have you noticed how captivating visuals are taking over social media news feeds? Are you wondering what it takes to implement this visual social media marketing strategy? This week on the Social Media Social Hour podcast I’m joined by Donna Moritz,
Social Fresh East Recap
Jul 24, 2014 • 44 min
Were you able to make it to Social Fresh East? Did you hear about the world-class lineup of speakers that attended Social Fresh East? This week on the Social Media Social Hour, Kim Garst and Brian Fanzo join me for the Social Fresh East Recap.
How to Win at Social Media With Visual Assets
Jul 17, 2014 • 26 min
Do you want to learn more about visual assets and how to leverage them through social media? Do you currently use visuals to tell your brand’s story? This week on the Social Media Social Hour, Jessica Gioglio joins me to talk about the power of visual
Social Media Day San Diego 2014 Recap
Jul 10, 2014 • 45 min
Did you celebrate Social Media Day on June 30th? Did you hear about the world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, Julien Brandt joins me and we breakdown all the awesome informat..
Developing a Social Media Strategy
Jul 3, 2014 • 40 min
Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy? Do you want to learn how to add more value and connect with your customers? This week on the Social Media Social Hour,
Video Marketing: How to prepare, shoot, and create videos that rock!
Jun 26, 2014 • 69 min
Are you looking to use online video for your business? Do you want to learn more about video marketing? This week on the Social Media Social Hour, Owen Hemsath joins me to talk about video marketing with information on how to prepare, shoot,
Social Selling with Tom Martin – How to Sell With Social Media
Jun 20, 2014 • 35 min
Are you looking to use social media to improve sales? Do you want to learn tips on social selling? This week on the Social Media Social Hour, we are talking social selling with Tom Martin. Tom is the founder of Converse Digital, a keynote speaker,
Instagram for Business with Sue B. Zimmerman
Jun 12, 2014 • 42 min
Are you ready to dive deep into Instagram? Do want want to learn how to optimize Instagram for your business? This week on the Social Media Social Hour, Sue B. Zimmerman joins me to talk about Instagram for business. Sue is a serial entrepreneur,
Google Plus For Business: Google Plus tips and more from Martin Shervington
Jun 5, 2014 • 40 min
Are you ready to dive into Google Plus? Do you want to find ways to maximize Google Plus for your business? Today on the Social Media Social Hour, Martin Shervington joins me to talk about Google Plus for business with tips and more.
Social Media Visuals: Tips to great visuals with Zach Kitschke of Canva
May 29, 2014 • 34 min
Are you ready to ramp up your social media visuals? Do you want to know more about how visuals can work for your platforms? This week on the Social Media Social Hour, Zach Kitschke of Canva joins me to talk about social media visuals.
The Secret Sauce to Content Marketing: They Ask, You Answer
May 22, 2014 • 42 min
Do you think there is some secret sauce to effective content marketing? Are you looking to improve sales through your website? This week on the Social Media Social Hour, Marcus Sheridan aka “The Sales Lion” joins me to talk about the secret sauce to
A Winning Social Media Strategy With Peter Stringer of the Boston Celtics
May 15, 2014 • 45 min
Are you looking to get more results from your current social media strategy? Do you happen to be a huge fan of the Boston Celtics or the NBA? This week on the Social Media Social Hour Peter Stringer of the Boston Celtics joins me to talk about how to h
Improve Your Creativity with these Tips from Jason Keath
May 8, 2014 • 38 min
Are you looking to unlock your creativity? Do you want to continue your education in social media? Today on the Social Media Social Hour, Jason Keath of Social Fresh joins me to share tips on how to improve your creativity.
World-Class Customer Service Tips, Social Care and More!
May 2, 2014 • 49 min
Are you looking to find ways to provide better customer service? Do you need tips to improve your social care? This week on the Social Media Social Hour, John DiJulius joins me to dive into world-class customer service tips, social care and more!
Twitter for Business: How to grow your community, generate leads, and increase sales
Apr 24, 2014 • 41 min
Are you using Twitter for your business? Do you want to learn how to better grow your community and take your business to the next level? This week on the Social Media Social Hour Kim Garst joins me to talk about Twitter for business and how you can gr..
ESPN’s Matthew Berry on building a platform and engaging your audience
Apr 17, 2014 • 43 min
Are you looking to find more ways to engage with your audience on social? Do you love fantasy football? This week on the Social Media Social Hour we have ESPN’s Matthew Berry on building a platform and engaging your audience.
Social Media Marketing World Recap – 2014
Apr 11, 2014 • 42 min
Ready to dive into the highlights of Social Media Marketing World? Are you considering going to Social Media Marketing World 2015 and curious what to expect? This week on the Social Media Social Hour, Mark Gingerich, Stephanie Garcia,
Zach King on how to create Vine videos that WOW!
Apr 3, 2014 • 28 min
Are you looking to find better ways to engage your fans through videos? Do you want to learn some tricks to using Vine? This week on the Social Media Social Hour Zach King joins me to talk about how to create Vine videos that wow!
Joel Comm on how to manage your social media workflow
Mar 27, 2014 • 32 min
Are you looking for help on how to manage your social media workflow? Do you want to know where to place your time with the various social media platforms? This week on the Social Media Social Hour, Joel Comm joins me to talk about how to manage your s..
Chris Brogan on launching a new magazine and entrepreneurship for weirdos
Mar 21, 2014 • 37 min
Do you want to learn more about how to grow your business? Are you curious about how to take on your own adventure as an entrepreneur? This week on the Social Media Social Hour, Chris Brogan joins me to talk about entrepreneurship and the launch of h
Facebook Ads & Enhanced Facebook Marketing with Jon Loomer
Mar 13, 2014 • 39 min
Are you looking to find better ways to reach your target audience with Facebook ads? Do you want to dive into the world of enhanced Facebook marketing for your business? This week on the Social Media Social Hour,
4 Pillars to Social Media Success: What the Seattle Mariners are Doing to Win at Social Media
Mar 6, 2014 • 22 min
Are you looking for more social media success with your current digital strategy? Would you like to know what the Seattle Mariners are doing to win at social media? This week on the Social Media Social Hour,
State of Social Media 2014 with Michael Stelzner
Feb 28, 2014 • 48 min
Are you trying to stay up to date on the state of social media this year? Do you want to catch up on what has been going on with the major social networks in 2014? This week on The Social Media Social Hour,
Social Media Tips To Create An Experience For Your Audience
Feb 21, 2014 • 38 min
Are you looking to dive into the world of podcasting? Do you want to find ways to utilize social media to drive traffic to your podcast? This week on The Social Media Social Hour, Rob Cesternino of Rob Has a Podcast,
Facebook algorithm changes and more with Mike Gingerich
Feb 13, 2014 • 39 min
Are you trying to stay up to date with the ever changing Facebook algorithm? Do you want to find more efficient ways to drive traffic to your Facebook page and increase engagement? This week on The Social Media Social Hour,
Business Blogging Tips with TopRank’s Lee Odden
Feb 6, 2014 • 34 min
Are you thirsty for some business blogging tips to drive more awareness and web traffic? Are you using a blog to generate leads and new business but struggling to see results? This week on the Social Media Social Hour,
Snapchat Marketing: How the New Orleans Saints are Scoring with Snapchat
Jan 30, 2014
Looking to launch a Snapchat marketing strategy? Are you curious just how a brand would leverage Snapchat for marketing? This week on the Social Media Social Hour, Alex Restrepo of the New Orleans Saints joins me and we pull back the covers in what the..
How To Use Instagram To Market Your Brand
Jan 24, 2014 • 30 min
Are you looking to utilize Instagram to market your brand or business in the coming year? Are you looking for ways to utilize Instagram to drive traffic to your website or blog? This week on the Social Media Social Hour, I’m joined by Jenn Herman,
Maximize Your Social with Neal Schaffer
Jan 17, 2014 • 46 min
Are you looking to maximize your social media marketing efforts? Are you benchmarking your social media performance against competitors, industry leaders and others? This week on the Social Media Social Hour, I’m joined by Neal Schaffer,
Social Media Networking Tips When Attending Conferences
Jan 10, 2014 • 50 min
There are tons of powerful social media networking tips you can use to get the most out of your next conference or event. With social media you can create relationships with people who are relevant to you before even stepping foot inside a room.
Social Media Measurement: How to use data to maximize your social media strategy
Jan 2, 2014 • 29 min
Do you struggle with social media measurement? Are you not quite sure what kind of data you should be looking at on social networks like Facebook and Twitter to know if you’re social media strategy is effective?
Technology Trends Changing Marketing With Kyle Lacy
Dec 26, 2013 • 28 min
Are you keeping up with technology trends and how they are impacting marketing? Are you a marketer curious what technology trends you can expect for 2014? This week on the Social Media Social Hour I’m joined by ExactTarget’s Kyle Lacy as we talk abou
The Art of Interviewing: How to Interview Someone with Alexis DelChiaro
Dec 19, 2013 • 37 min
Do you really know how to interview someone? Are you creating content that requires interviewing people and looking to do a better job at it? With the barrier to entry so minimal for people to create podcasts or videos as part of their content marketin…
Social Media Strategy with the San Diego Chargers
Dec 12, 2013 • 56 min
Curious how your social media strategy stacks up against an NFL team? Would you like to learn social media marketing tactics and strategies that are used by an NFL team? This week on the Social Media Social Hour,
Social Media Strategy and Myth Busting With Jay Baer
Dec 5, 2013 • 36 min
Have you evaluated your social media strategy recently? Do you think new fans and followers should equal tons of new customers? This week on the Social Media Social Hour, I’m joined by New York Times best selling author Jay Baer as we talk social medi
Steps to write a book with serial entrepreneur Trent Dyrsmid
Nov 27, 2013 • 55 min
Do you know what the steps to write a book are? Have you ever considered writing a book about something you have a great deal of knowledge about or are passionate about? This week on the Social Media Social Hour serial entrepreneur Trent Dyrsmid,
Awesome blogging tips, strategies and tactics used by Buffer
Nov 21, 2013 • 34 min
Are you looking for some awesome blogging tips to drive more traffic? Are you curious about how to find content to blog about? This week on the Social Media Social Hour, I’m joined by Belle Beth Cooper, the Content Crafter at Buffer and co-founder o
The Modern Video Marketing Toolbox: Hardware, Software and More!
Nov 14, 2013 • 49 min
Are you using video as part of your online marketing strategy? Are you curious what tools are best when creating online videos? This week on the Social Media Social Hour, I’m joined by Rocky Walls as we discuss the modern video toolbox: hardware,
Social Media eCommerce Strategies with Jason Falls
Nov 7, 2013 • 52 min
Do you run a eCommerce business? Are you having success with your social media eCommerce strategy? Learn from one of the best this week as Jason Falls joins me on the Social Media Social Hour Podcast. Jason has quite an extensive background with social..
Social Media Tactics With Stephanie Ciccarelli of Voices.com
Oct 31, 2013 • 38 min
Are you eager to learn what social media tactics and strategies other companies are leveraging to grow their digital footprint? Are you curious how other businesses are using their blog and social media to get crazy web traffic?
Tips To Achieve Meaningful Social Media Engagement
Oct 24, 2013 • 43 min
Does your brand have meaningful social media engagement taking place? Are you curious to know what you can do across social media marketing to help create an engaging presence across social and mobile for your customers?
Social Media Tools, Blogging Tools And More!
Oct 18, 2013 • 34 min
Are you looking for new social media tools to help you with your social media monitoring and management? Are you curious if there are some better tools out there to help you with blogging and email management?
Content Marketing: What is it? How to get started!
Oct 11, 2013 • 38 min
Have you heard the term “content marketing” but are still unsure of what exactly it means? Are you curious to know what content marketing strategies current brands are using and how it’s working for them? This week on the Social Media Social Hour,
LinkedIn Profile Tips To Grow Your Professional Network
Oct 4, 2013 • 49 min
When was the last time you updated your LinkedIn profile? Are you maximizing the full potential of LinkedIn to expand your professional network? This week on the Social Media Social Hour, I’m joined by LinkedIn expert Ron Nash to discuss how you can en.
Social Media Examiner: Turning A Social Media Blog Into A Thriving Business
Sep 26, 2013 • 39 min
Have you ever read Social Media Examiner for how-to articles on Social Media Marketing? Have you ever attended Social Media Marketing World, Social Media Success Summit or listened to the Social Media Marketing Podcast with Michael Stelzner? If so,
Social Media Marketing With The San Diego Tourism Authority
Sep 19, 2013 • 45 min
Did you know major travel destinations are using social media marketing to reach tourists and business travelers? Are you curious which social networks these cities are using and what they are doing to create awareness for their cities?
Instagram Marketing: How The S.F. Giants Became Instagram All-Stars
Sep 12, 2013 • 50 min
Is Instagram marketing on the radar for your brand’s social media strategy? Are you curious how top brands are using Instagram as part of their social media marketing strategy? This week on the Social Media Social Hour,
Facebook Engagement: How-to Get Your Fans Engaging With Your Facebook Page
Sep 5, 2013 • 36 min
Are you getting little to zero Facebook engagement on your Facebook Page? Do you know the key to getting your Facebook posts to appear in the news feed of your Facebook Fans? This week on the Social Media Social Hour, I chat it up with Josh Parkinson,
Google Plus Marketing: Why All Businesses Should Be Paying Attention
Aug 29, 2013 • 42 min
Are your current Google Plus marketing efforts not effective? Are you avoiding Google Plus as part of your social media marketing plan? This week on the Social Media Social Hour, I invite Lynette Young, a leading authority on Google Plus marketing,
Rand Fishkin Talks About The Relationship Between Social Media and SEO
Aug 20, 2013 • 39 min
Are you curious about the relationship between social media and SEO (search engine optimization)? Have you made sure your social media and SEO strategies are working together? To learn more about the relationship between social media and SEO,