Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy with Amy Porterfield

amyporterfield.com/category/podcast
Online Marketing Made Easy


BONUS: Quadruple Your Marketing Budget Using Facebook & Instagram Ads with Rick Mulready
Nov 22 • 50 min
We all know that Facebook and Instagram ads can help get the word out about our products, help build our lists, and even sell products. Yet, many of you have unanswered questions. That’s why today we are answering your 10 burning questions about…
#290: 5 Powerful Ways To Set Your Affiliates Up For Success
Nov 21 • 43 min
In this week’s episode, I talk all about how to boost your affiliate marketing game (and revenue) by loving up on your affiliates! Today I want to share the specific ways I made my affiliates, like Jenna Kutcher, Stu McLaren, Kajabi, and Jill and Josh…
#289: The Entrepreneurs Morning Routine (Including Tips to Create Your Own)
Nov 14 • 38 min
As entrepreneurs, we get to design our own lives. We get to call the shots with how we spend our days and what we work on. Having a morning routine is a great way for entrepreneurs to gain focus and clarity and make sure the work for the day is the right…
#288: How to Create a Pre-Launch Facebook Live Content Strategy
Nov 7 • 36 min
The time leading up to your launch can be more important than your actual launch. That’s why today, I’m taking you behind the scenes and sharing a strategy that we used in my recent Digital Course Academy launch.
#287: How This Rocker Chick Combined a Membership and a Physical Product to Create the Perfect Experience
Oct 31 • 43 min
Erin Mullins Sanderson better known online as Fit Rocker Chick is here today to talk about her membership site and a physical product that she launched through her membership site. Erin is probably one of the coolest people I know. We were in a mastermind…
#286: How to Create a 7-Day Pop-Up Group to Boost Course Sales
Oct 24 • 50 min
Jill and Josh Stanton are two of my favorite people. Josh is hilarious, and I love talking with Jill. You know, I have so many good things to say about Facebook groups, but today is about using short pop-up groups to promote your offers.
#285: 5 Crucial Lessons Learned From Creating My First Membership Experience
Oct 17 • 35 min
Today’s episode is special, because I’m going to be talking about my own membership site, and I want to share with you some of the lessons that I’ve learned. I have had so much insight and clarity, that I wanted to share what I’ve learned and the big…
#284: The Better Buzz Strategy to Boost Engagement in Your Facebook Group with Dana Malstaff
Oct 10 • 59 min
Dana Malstaff is the CEO and founder of Boss Mom. She’s a mother, author, speaker, business strategist, and fellow podcaster. Dana is going to share her six buzz worthy posts that will actually help you not only get the conversation started but get…
#283: A Week in the Life (7 Days Behind-the-Scenes with Amy)
Oct 3 • 100 min
I know it might sound cliché, but I made a promise this year to be more vulnerable. To show you more of the “real” me. So for this week’s podcast episode, I’m doing something a little different and sharing a twice daily check-in for a…
#282: 10 Ways to Repurpose ONE Single Piece of Content
Sep 26 • 35 min
You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be. After all that work, we hit publish and put…
#281: How to Plan Your First (or Next) Photoshoot
Sep 19 • 46 min
I’ve never loved having my picture taken. But eventually, I learned to at least get comfortable with it. It’s so important that people see the real you. That your audience can connect with you and see you. Plus, you can use professional photos in…
#280: How to Do a “Course Call” to Validate Your Digital Course Idea with Jamie Trull
Sep 12 • 54 min
One of the best ways to know if anyone wants to spend time and money on your digital course is to ask them. One of the best ways to ask them is to have a course validation call with your potential customer avatar. These calls are so valuable, because…
How Making Wreaths As a Hobby Turned into a Profitable Digital Course with Lauren Kilgore
Sep 9 • 32 min
I’m so excited to share this digital course success story with you today. Lauren Kilgore, a wreath maker extraordinaire and accidental Etsy marketing superstar, turned her part-time hobby into $35k in revenue. Unbelievable, right?! Here’s…
#279: Should I Create a Digital Course?
Sep 5 • 33 min
Today I want to help you answer a very important question. And that question is… should you create a digital course? More than likely, my answer to you will be yes. Now I know what you’re thinking. What in the world would I…
#278: Case Study: How an Accidental Course Creator Generated Over $200K with Just One Launch
Aug 29 • 56 min
Would you believe me if I told you that one of my star students generated well over 6 figures on her very first launch? Would you believe me if I also told you that student was an elementary school teacher? How about a mother of five? Well,…
Everything is Figureoutable with Marie Forleo
Aug 27 • 58 min
I recently sat down with Marie Forleo to talk about her book and I picked out topics that I thought would be especially helpful for you to hear. Marie held nothing back and shared some gems that I know you’re going to love. This episode will have you…
#277: 3 BIG Decisions I Wish I Had Made Sooner (and Why You Should Make Them Now)
Aug 22 • 24 min
Mistakes are a part of life, but in my book the fewer things you have to learn the hard way, the better. When it comes to sharing my blunders while building an online business, I’m an open book. This is the stuff that I WISH someone would’ve…
#276: How to Overcome the Most Common Objections When Selling Online
Aug 15 • 41 min
I’ll never forget my first webinar. But not for the reasons you might be thinking. There I was, confident and ready to rock it, when suddenly the objections started pouring in. I felt defeated and disappointed. I want to save you the pain I…
#275: 10 Ways to Get Your Students to the Finish Line
Aug 8 • 47 min
Research shows that only 1 in 5 people who purchase online courses complete them. As a course creator, that stat keeps me up at night and more importantly, compels me to take action. Over the years, I’ve become obsessed with finding ways to beat…
#274: 3 The Pre-Launch Facebook Ad Strategy, with Rick Mulready
Aug 1 • 48 min
On this week’s podcast episode we’re digging into 3 powerful (and surprisingly simple) FB ad strategies designed to fuel your pre-launch fire. The pre-launch phase is that crucial 60-90 day period leading UP to your launch that can…
#273: How to Build a Self-Managed Team with Theresa Loe
Jul 25 • 43 min
Today’s guest knows a thing or two about managing teams and projects. Theresa Loe is a team building and leadership coach for digital entrepreneurs. She started out as the co-executive TV producer for the top organic gardening series on PBS. She really…
#272: My Biggest Regret After 10 Years of Building My Business
Jul 18 • 50 min
Entreleadership was one of the best events I’ve attended. It blew my mind. It was all about being a better leader, and I’m going to share my biggest takeaways, so that you can learn from them and apply them to your business right away.
#271: How to Create a Profit-Driven Lead Magnet to Boost Sales
Jul 11 • 40 min
If you’ve been around for a bit, then you know my motto is always be list building. Now, while there are all kinds of list-building strategies, there’s one that’s by far the easiest way to grow your email list, and that’s by offering a lead…
#270: Behind the Scenes with My Better Half, Hobie Porterfield
Jul 4 • 46 min
Hobie puts fires out for a living, but he also helps me put fires out in my business. If it weren’t for his emotional support, I can’t say I’d be where I am today. He’s my biggest cheerleader, my biggest supporter, and he picks me up when I’m down.
#269: Small List Superhero: How To Have A Profitable Launch Without A Big List with Tarzan Kay
Jun 27 • 45 min
You can have a successful launch with a list of 750 subscribers. My guest today is someone who did just that. Tarzan Kay is going to walk us through three successful launches that she had with a considerably smaller list.
#268: LinkedIn Tips and Tricks to Attract a Bigger Audience with Viveka von Rosen
Jun 20 • 43 min
I get so many questions about LinkedIn. You’ve been asking how to use it for your audience, for list building, and what’s working right now. I decided to bring in the big guns and invite world-renowned LinkedIn expert Viveka von Rosen on the show. I’m so…
#267: Are You Known for Something Specific in Your Biz? If Not, Here’s What to Do
Jun 13 • 28 min
If you want to be seen as a go to guide, you have to be incredibly clear about what you are known for. Today, I’m giving you five specific ways to get clear on what you are known for. I’m also going to share three examples of life coaches that have carved…
#266: The Little Known (Easier Than You Think) Copywriting Method That Boosts Conversions
Jun 6 • 30 min
Let’s be honest here. Writing copy can be hard, but it’s an important almost mandatory skill for new business people just starting out. In fact, I wrote all of my own copy my first few years of business, and I suggest that you do the same. Become a…
#265: What to Do When Your Life (and Biz) Are Out of Balance with Sheri Salata
May 30 • 42 min
Any Oprah fans out there? If you are a diehard Oprah fan like me, then you probably watched Season 25 of Oprah Behind the Scenes, and you probably remember Executive Producer Sheri Salata. She was also co-president of Harpo studios and OWN. I remember…
#264: Is this ONE EXCUSE Sneaking into Your Business and Slowing You Down? (It Might Even Be Hiding!)
May 23 • 26 min
Is there something holding you back in your business? Today, I’m talking about that ONE EXCUSE that may be holding you back from taking that next step that will really propel your business forward. I’m also going to show you how to identify this excuse in…
#263: How to Tease Your Digital Course Before You’re Ready to Launch
May 16 • 33 min
You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the…
#262: Feeling Frazzled and Overworked? How to Prioritize What Matters Most with Kate Northrup
May 9 • 53 min
I’ve been noticing a theme lately and it’s the idea of less is more. My friend Kate Northrup is someone who did just that. She slowed down and discovered that her earning didn’t decrease. She even discovered that by listening to her body and noticing her…
#261: Membership Site Inspiration: How They Did It
May 2 • 53 min
Have you ever thought about adding a membership site to your business model? How does the idea of recurring revenue in your business sound? Revenue coming in every single month, rain or shine, launch or no launch… Sounds good to me! Many of…
#260: All About Membership Sites: Your Top 10 Burning Questions with Stu McLaren Email
Apr 25 • 75 min
So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning…
#259: 7 Secrets to Talking About Your Product Like a Pro
Apr 18 • 37 min
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro. After an exhausting…
#258: Achieve More While Doing Less with Michael Hyatt
Apr 11 • 54 min
As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you…
#257: How to Sell More by Offering Less
Apr 4 • 43 min
In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you.
#256: The Forgotten Funnel: Increase Customer Value Without Selling More
Mar 28 • 50 min
Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem of failed payments and credit card declines in their business. Why did I bring him on? Because he’s an incredibly smart and…
#255: What’s Keeping You Safe Is What’s Keeping You Stuck
Mar 21 • 34 min
If you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help. We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a…
#254: From Crippling Excuses to Empowered Action with Rachel Holllis
Mar 14 • 57 min
Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to…
#253: How to Grow Your Local Business with Online Marketing Strategies
Mar 7 • 50 min
I’m often asked if the strategies used for online marketing can be translated to the local business. Maybe you have a hair salon, a dance studio, a wine shop, a real estate agency, a pet grooming business… The question is, how can we take the…
#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch
Feb 28 • 33 min
My team and I just finished up with the launch of my new course, Digital Course Academy, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions.
#251: How I’d Grow My Business If I Were Starting From Scratch
Feb 21 • 45 min
I’m going to share what I would have done differently were I starting from scratch today. Now, this is not only for those newbies out there. There are many foundational principles that even the most seasoned entrepreneur can learn from to ensure you are a…
#250: How to Create a 3-Month Content Calendar (The Step-by-Step Process)
Feb 14 • 34 min
Creating consistent content on a weekly basis is NOT always easy and it takes time, however, it’s a clear step that, should you commit to, will pay dividends in the success of your business. The question is: how do you make sure this weekly content gets…
#249: The Seven Biggest Fears That Stop People From Building An Online Business with Marie Forleo
Feb 7 • 51 min
In this episode, my friend Marie Forleo (entrepreneur extraordinaire) and I are going to share the seven biggest fears that we have personally struggled with and overcome. Our intention is to pull back the curtain to show that some of the very things you…
#248: How I Built My Business
Jan 31 • 47 min
I recently put out a post on Instagram to all of you, asking: What would you like to know about how I built my business? You asked some tough questions, and today I’ve got answers! I’m going to answer 10 of them. I tried picking topics that I haven’t…
#247: Why I’ve Agreed to Fail 100 Times in 12 Months
Jan 24 • 38 min
As I start working toward my Impossible Goal, I’m going to write out 25 Epic Fails for each quarter—that’s 100 for the year. These are the crazy things, that will probably lead to a fail, that will get me closer to my goal. You’ve got to be willing to do…
#246: Choosing Your ONE Thing with Jay Papasan
Jan 17 • 60 min
I’ve got THE expert on this topic on the show today, my new friend Jay Papasan, author of the amazing book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, and I truly believe that the principles in this book are the difference…
#245: How to Use a Virtual Assistant to Make Your Webinars More Profitable (+ Easier!)
Jan 10 • 23 min
Virtual assistants are your secret weapon to rocking a webinar! They’re the key to making your webinars not only more profitable, but EASIER for you. And you know how I feel: webinars are the absolute best way to promote and market your digital course…
#244: How to Get Past the Fear of Launching
Jan 3 • 41 min
I’m going to drill down into the most common fears when it comes to launching, and how to squash them. I’m going to break down some important insights you need to know and shake up some of your mindset blocks that are holding you back from giving it 100%…
#243: The #1 Secret to Playing a Bigger Game In Your Business
Dec 27, 2018 • 19 min
You’re listening to a podcast that promises to help you make a bigger impact in the world. That proves to me you’re in this and you’re not taking your business or your life lightly. In this episode, I’m going to walk you through an exercise that will help…
#242: Choosing the Perfect Topic for Your First Digital Course (Perfect…AND Profitable!)
Dec 20, 2018 • 37 min
If you’re like most course creators just starting out (who I hear from all of the time!), you’ve had an idea for your course for some time, but you aren’t sure how to move forward, or if your core market will even pay for it. So in this ep, I will walk…
#241: How a Mom of 4 Turned Her Chiseled Abs Into $330K Using Webinars In Just 9 Months with Kim Constable
Dec 13, 2018 • 53 min
Kim Constable and I talk about how she finally found success online by tapping into a personal passion—vegan sculpting—then building a signature course and running webinars. Kim followed my coaching to a tee even when it got frustrating or took longer…
#240: 3 Types of Profitable Digital Courses You Can Create (And How to Choose the Best One For Your Business)
Dec 6, 2018 • 42 min
When it comes to picking the format of your next digital course, the options may seem… daunting. Because thanks to the growing demand for online trainings, there are A LOT of choices out there today. So how do you know which one is right for you? Today,…
7 Things You Must Do When Planning for 2019 (My Best Revenue Boosting Ideas)
Dec 4, 2018 • 48 min
In this special bonus episode, I walk through my 7-step process for getting what you really want in your business in 2019. Download my 2019 Planning Roadmap and follow along, because I know great things are waiting for you next year…
#239: My Weightloss Journey (Part 2)
Nov 29, 2018 • 44 min
I’m getting a little personal in this episode, because it’s time to revisit something I brought up back in October 2017 on this podcast: My weight.
#238: Success Secrets to Serving the Smallest Viable Market with Seth Godin
Nov 22, 2018 • 37 min
I’m SO excited to have Seth Godin on today to chat about his new book, This Is Marketing: You Can’t Be Seen Until You Learn to See, and diving deep into what sets the best marketers apart from the rest. According to Seth, as an online marketer, you know…
LLC or S-Corp? Choosing the Right Business Structure with Bobby Klinck
Nov 20, 2018 • 41 min
If you’re reading this, I know that you are an entrepreneur that puts a lot of time, energy and resources to building your business. The last thing you need in your entrepreneurial journey is to run into any sort of legal trouble, but if you do,…
#237: 5 Ways to Create Binge-Worthy Content with Melissa Cassera
Nov 15, 2018 • 52 min
My guest Melissa Cassera, is a publicity strategist and a professional screenwriter who loves nothing more than creating binge-worthy content. Melissa became obsessed with how movies and TV shows could create obsessed fan bases, so she decided to figure…
#236: How to Clarify Your Message with Donald Miller of StoryBrand
Nov 8, 2018 • 43 min
Don Miller, the author of Building a StoryBrand, is the creator of a 7-part framework that shows you how to clarify your message through the principles and framework of storytelling.
#235: How To Identify Your Ideal Customer Avatar
Nov 1, 2018 • 27 min
In today’s show I’m talking about how to identify your Ideal Customer Avatar (ICA). Why is this so important? Because your ICA is someone who is absolutely crucial to the success of your business and if you don’t know who they are, your business won’t…
#234: Do You Know What Makes You Unique? A Brand-Building Chat with Laura Belgray
Oct 25, 2018 • 56 min
Laura Belgray is in the business of helping people infuse their personality in all they do and she’s sharing some great tips and strategies with us on the show today. Laura is a copywriter and television promo writer. She even works with BRAVO and tells…
#233: Podcasting 101: From Creation to Promotion
Oct 18, 2018 • 50 min
I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized!
#232: How to Track Your Financials Using ‘Profit First’ with Amber Dugger
Oct 11, 2018 • 43 min
My guest today, Amber Dugger, is a financial expert who tells us that maintaining clarity and control of where your money is going will be a game-changer but you must first have a good cash flow system. Amber is a mastery level Profit First Professional…
#231: “I’m Terrible At Writing My Own Copy” And Other Copywriting Lies That Are Killing Your Sales With Marie Forleo
Oct 4, 2018 • 43 min
If there’s one thing that most of us as online entrepreneurs have experienced it’s getting tripped up on writing copy. Marie Forleo, who has been a student of copy since day one, joined me on the show today to share the top copywriting tips and strategies…
#230: Dealing With Depression as an Entrepreneur: Amy and Jasmine Star Open Up
Sep 27, 2018 • 48 min
In honor of the upcoming World Mental Health Day (October 10, 2018), I wanted to have a candid, real, and raw conversation about being an entrepreneur while dealing with depression.
#229: The Power of the P.S. Strategy
Sep 20, 2018 • 25 min
I dive into the strategies behind simple, yet very powerful micro-conversions — the P.S. Strategy being one of them. Once you understand how to use these micro-conversions in your communication with your community, you will also be coaching them to take…
#228: 6 Secrets to Finishing What You Start with Jon Acuff
Sep 13, 2018 • 71 min
My guest today, Jon Acuff - entrepreneur, New York Times and Wall Street Journal bestselling author, and popular speaker, has cracked the code on how to SIGNIFICANTLY increase your chances of FINISHING what you start, and you’re going to be pleasantly…
#227: Getting Started with Chat Bots with Andrew Warner
Sep 6, 2018 • 36 min
My guest today, Andrew Warner, tells us that chatbots are the FUTURE of online engagement. Sounds like something we should pay attention to, right? If you’re not familiar with chatbots yet, you will be by the time you listen to this episode.
#226: What to Focus On When You Are Just Starting Out
Aug 30, 2018 • 45 min
When just starting out in business there are so many different paths to take, tasks to complete, and shiny objects lurking around every corner. When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration.…
#225: How to Create an Evergreen Lead Machine on YouTube
Aug 23, 2018 • 55 min
My guest today is an absolute YouTube boss and she’s going to guide us through her proven three phase method to creating a YouTube evergreen lead machine without using paid advertising. Sunny Lenarduzzi has a YouTube following of over 170,000 subscribers…
#224: A Behind the Scenes Chat with My Integrator, Chloe
Aug 16, 2018 • 40 min
I’m taking you behind-the-scenes with the Integrator on my team, Chloe Euse so you can see how a Visionary and Integrator work together. To give you a hint, you as the Visionary are responsible for deciding on the WHAT of the business, while your…
#223: How To Start Earning Affiliate Money With Pat Flynn
Aug 9, 2018 • 59 min
In the first few years of building my business I certainly could have used some extra money, and had I known what I know today, I would have done something entirely different that would have brought in a nice flow of revenue during those tight times:…
#222: How to Create Your “Total Immersion Weekend Retreat” to Clean Up Your Messy Business
Aug 2, 2018 • 33 min
I just got back from a total immersion weekend retreat in Palm Springs with my Integrator Chloe and in today’s episode I share all the details of what went down! Unlike a typical team retreat we weren’t brainstorming ideas, we were actually cleaning up…
Million Dollar Club Student Spotlight with Anna Digilio
Jul 31, 2018 • 26 min
HOW WEBINARS, CREATING A COURSE, AND A MEMBERSHIP SITE CHANGED THIS TEACHER’S LIFE IN A HUGE WAY! I’m always in awe when one of my students shares with me how they’ve built their million dollar businesses. Anna’s story is one of my favorites and…
#221: How to Create a 3-Month SEO Plan with Neil Patel
Jul 26, 2018 • 54 min
Neil Patel, master marketer and SEO genius, joined me on my show today to dive into the the nuts-and-bolts of some simple SEO strategies that will bring you more traffic, conversions, and revenue!
#220: Your Summer Listening Playlist (Strategy, Inspiration and Biz Insights!)
Jul 19, 2018 • 29 min
One thing I love about summer is having a little bit more downtime. This allows me to do some things that I might not always have time for at other times of the year like binge listening to my favorite podcasts.
#219: How to Use Instagram Stories to Grow Your Email List with Tyler McCall
Jul 12, 2018 • 57 min
Tyler J. McCall is an Instagram Marketing Strategist, who has found great success in growing his email list through Instagram Stories. He shared tons of valuable insight, tips and strategies that you will be able to implement starting today! So whether…
#218: 7 Steps to Pre-Selling Your Course
Jul 5, 2018 • 32 min
This episode is going to walk you through the exact steps that go into pre-selling a course. The pieces you’ll need to make your offer, get your first students through the door, and deliver your content.
#217: Why You Aren’t Taking Action with Brooke Castillo
Jun 28, 2018 • 41 min
Today we’re going to discover something that has the power to majorly change the trajectory of your business! We’re going to uncover the three main roadblocks that sideline many entrepreneurs (and people in general) and cause them to get stuck in…
#216: Why Courses Flop, And How To Turn “Failure” Into Opportunity
Jun 21, 2018 • 27 min
Inside my private Facebook group for all of my students, my students often ask me to troubleshoot their challenges with launching their courses. Our FB Live chats and their questions inspired me to create this specific podcast episode for all of you.…
#215: Creating Multiple Streams of Revenue in Your Business with Jennifer Allwood
Jun 14, 2018 • 41 min
One of the things I love most about being an entrepreneur is how we are able to use our passions and creativity to build a business that has many layers to it—and Jennifer Allwood has done just that!
#214: The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience
Jun 7, 2018 • 31 min
I’m sharing the ultimate guide to choosing the right lead magnet for your audience, covering the seven types of lead magnets I think are working best right now. And what I’m sharing is not only from my experience. I’ve prepared a bunch of examples of lead…
#213: 10 Things I’m Embarrassed to Tell You
May 31, 2018 • 32 min
My podcast space has always, with a couple exceptions, been a place where I share online marketing tips and strategies…100% my comfort zone! And don’t worry, that’s still my plan for the future episodes, but this year, I’ve made an intentional…
#212: How to Hit $1M with a List Under 20K with Rick Mulready
May 23, 2018 • 58 min
You know I love to talk tips, tricks, and strategies, but I also think it’s important to look at how you are thinking, how you are feeling, what motivates you to make certain decisions and how they actually work for you… which is what Rick is sharing…
#211: 5 Things I Said “Yes” To In The Early Years (But Say “No” to Now)
May 16, 2018 • 26 min
I’m getting personal and raw and sharing with you what my business looked like when I first started out, the decisions I made to get where I am, and the most significant challenges along the way. (You asked, and I answered!)
#210: 5 Lessons I Learned From Shonda Rhimes
May 9, 2018 • 44 min
Shonda Rhimes, the creative powerhouse behind Grey’s Anatomy, Scandal, and How to Get Away with Murder, wrote a book a few years ago called Year of Yes that really resonated with me. I’m sharing five takeaway lessons that have impacted my personal and…
#209: The Surprising Journey of Launching a Physical Product with Lara Casey
May 2, 2018 • 49 min
My guest today, Lara Casey - founder of CultivateWhatMatters.com, has authored two books, Cultivate, and Make it Happen, and has had huge success in launching and selling physical products online. If you’ve ever heard of the famous PowerSheets, she’s the…
#208: How I’ve Built My “Small, But Mighty” Team (The Wins, Fails & Fears)
May 2, 2018 • 49 min
Building your team—the right kind of team—is essential to the growth of your business, to eliminate some of the stress and overwhelm, to make a bigger impact, and yeah, to make more money! So if you’re a business owner growing your business, this will be…
#207: 20 Questions (Rapid Fire Style!) with Special Guest Interviewer, Hobie Porterfield
May 2, 2018 • 39 min
I asked my audience to send in questions for me to answer: business, personal, silly, or whatever. The hook was that I couldn’t look at any of the questions in advance. Hobie was the only one that got to look at them. He went through all the questions and…
GDPR For Entrepreneurs: What You Need to Know with Bobby Klinck
Apr 30, 2018 • 57 min
If you have an online business or an email list that you communicate with, you’ve probably heard the rumblings around the internet about the EU’s new General Data Protection Regulation. In an effort to understand what it is, what it means to online…
#206: The Post-It Content Creation Mini Training
Apr 12, 2018 • 29 min
I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before…
#205: The 3 Do’s and 3 Don’ts for Entrepreneurs In-the-Making
Apr 5, 2018 • 28 min
We’re talking do’s and don’ts for entrepreneurs-in-the-making, and specifically, how to break through some of those major fears that we are constantly up against as you put yourself out there on social media, and in videos, and everything else you do to…
#204: How She Quit Her Day Job and Turned Her Side Hustle Into a Full-Time Thing with Melissa Norris
Mar 29, 2018 • 45 min
Melissa Norris will share with us ONE roadmap for how she got to where she could quit her day job and live out her dream business. Melissa’s story is filled with amazing insights and a-ha moments that many of you will be able to use for your own…
#203: How To Get Noticed Online When You’re Just Starting Out
Mar 22, 2018 • 27 min
In today’s episode I wanted to make sure you take the time to stop and learn how to shift the way you approach a noisy online world, and in turn, get noticed. Because it’s really the way you think that will ultimately set you apart.
#202: How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher
Mar 15, 2018 • 52 min
I’ve begun to think about Facebook groups in a whole different way. I believe groups—and not pages—are the key to building the kind of communities that allow you to truly connect with and grow your audience. Caitlin Bacher is with me today to answer the…
#201: Five Ways to Make Money (Without Using Webinars)
Mar 8, 2018 • 55 min
Today’s topic may seem a bit off-brand for me, since to know me is to know that I love love love webinars. However, today I’m mixing things up to present a few different strategies to make money online. Not only am I dishing out several ways you can make…
#200: 10 Online Marketers Share Their Zig Stories
Mar 1, 2018 • 69 min
I have asked some of my closest friends and peers to share quick pieces about something I’ve been thinking about a lot lately… How do you zig when others are zagging? How do you “go against the grain”? When do you take a risk and change things up?
#199: From Two Failed Course Launches to Pre-Sell Success with Michelle Evans
Feb 22, 2018 • 53 min
Michelle Evans is one of my very first students, and she’s here to share how she turned TWO complete launch failures into an astonishing success. I’ve got a feeling that for some of you, Michelle’s experiences of saving what seemed like a huge mess…
#198: Five Important Facebook Ad Changes with Rick Mulready
Feb 15, 2018 • 40 min
If you’ve decided that this year is THE year to master Facebook ads, you cannot miss out on all the juicy details Rick Mulready has for us in today’s ep. Some of you know Rick from previous podcasts, and I love having him back because he’s always making…
#197: How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies With Marie Forleo
Feb 8, 2018 • 60 min
Marie Forleo is back to tell it like it is. Today she’s bringing three so-simple strategies that ANYONE can use to amp up their results this year. So no more “I’m never going to make enough money to quit my day job.” No more “My list is stuck at 900.” No…
#196: 3 Surprising Strategies to Increase Sales on Your Next Webinar
Feb 1, 2018 • 26 min
I wanted to show you three Webinar strategies that may just surprise you—not because they are advanced, or radically different. They may be surprising to you because they are not the typical strategies you talk about when it comes to boosting webinar…
#195: The 6 Pillars of My Content Creation Process
Jan 24, 2018 • 37 min
Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
#194: How I Handle Criticism as an Online Marketer
Jan 18, 2018 • 21 min
Today I’m sharing with you my three-point approach to dealing with criticism in a graceful way (and saving your sanity and overall well-being). In the end, it’s all about how you face it. With the right strategies you can actually turn criticism into…
#193: Should I Join a Mastermind?
Jan 11, 2018 • 40 min
I know there are no real silver bullets in online business, but a good mastermind comes pretty darn close. I think it can make the difference between success and total failure for you as a business owner.
#192: Are You Embracing the “Visionary Role” In Your Business?
Jan 4, 2018 • 25 min
I’ve been thinking a lot about what it means to be a stellar leader, and ultimately, a VISIONARY. You’re going to hear me talk about the idea of being a visionary in this episode, and I’m also sharing my own mantra for 2018. Not only what it is, but also…
#191: A Week in the Life (A Behind the Scenes Look Into My Business)
Dec 28, 2017 • 68 min
If you’re anything like me, you love to see behind the curtain, to what’s really going on with successful entrepreneurs. Many of you have been asking me (for a while) to map out my day—what I plan to do, what I actually get done, how I use my time. Well…
#190: How Getting ‘Niche Specific’ Evolved Into $12K/Month Automated Webinars
Dec 21, 2017 • 49 min
I’m highlighting cat grooming as the starting point of what has become a lucrative business empire for my student and new friend, Danelle German. I am so pleased that I got the opportunity to meet Danelle at a recent event, because she is the perfect…
#189: 3 Wins (and a Few Misses) From My Live Events
Dec 14, 2017 • 30 min
I wanted to go behind the scenes and share the big learnings, and a few misses. I know some of you are thinking about holding your own events, so I wanted to give you some steps to making sure you hold your own ultra-successful event. And for me, it all…
#188: What I Learned From a Year of Automating My Business
Dec 7, 2017 • 28 min
I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along…
#187: How to Use Pinterest to Generate Traffic and Profits With Jenna Kutcher
Nov 30, 2017 • 45 min
I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher because she has experienced the kind of amazing impact Pinterest can have on your business. In fact, Pinterest is the platform that drives the MOST traffic to her…
#186: How to Makeover Your Blog to Get More Traction with Julie Solomon
Nov 23, 2017 • 51 min
I asked expert blogger Julie Solomon to come on the podcast and talk about what’s working, the mistakes bloggers make, and how to make sure you have a truly healthy blog.
#185: All About Instagram Ads with Rick Mulready
Nov 16, 2017 • 39 min
Rick Mulready is back to give the scoop on Social Media ads—but with a TWIST! We’re taking a break from Facebook ads (but don’t worry—much more to come as always on those!) and shining the light on his Social Media sister, Instagram.
#184: How She Did It: From a Webinar False Start to a $30,000 Success Story
Nov 9, 2017 • 42 min
I’ve talked extensively about my epic fails with webinars—and I’ve also shared how I picked myself back up, practiced a ton—experimented—and just went for it. It wasn’t any different for my friend, video rockstar Luria Petrucci, who has an incredible…
#183: How to Create Your Promotional Calendar
Nov 2, 2017 • 43 min
This episode is meant to be your goal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action.
#182: How to Mega-Batch Your Content
Oct 26, 2017 • 23 min
As a business owner, I don’t want you to get bogged down on details that don’t serve you. I want you to have the freedom and flexibility to focus on things that will really move the needle in your business. And I promise that mega-batching will help you…
#181: Eliminating Money Blocks with James Wedmore
Oct 19, 2017 • 41 min
“We gotta talk about money.” That’s what my dear friend and mindset maven James Wedmore said when I told him I wanted him back on the show to talk entrepreneurial mindset. James and I both think that money is a huge block when it comes to your business.…
#180: 7 Ways I’ve Collaborated with Friends & Influencers to Increase Profits
Oct 12, 2017 • 46 min
On today’s episode I’m going to walk you through seven collaborations that I’ve done over the years that range from my very first time collaborating, and even feeling a little shy (but learning so much!) all the way to collaborations with some of the…
#179: The Real Truth Why I Hate Video (Hint: It’s My Weight)
Oct 5, 2017 • 10 min
This podcast is my very open letter to you, dear listener. Because I owe you this openness—so I can (perhaps) also inspire you to come out and call out what’s been holding you back. And even give it a name.
#178: List Building + Social Media (What’s Working Now)
Sep 28, 2017 • 48 min
I know I’ve talked about list-building many times before, but here’s the thing: list building—when done right—can dramatically change your business (I should know, since it completely changed mine). So I want you to listen, then take immediate action of…
#177: How to Design Your Ideal Week with Michael Hyatt
Sep 21, 2017 • 40 min
What if you stopped telling yourself you needed to be more productive, and instead, focused on being free—to focus, be present, spontaneous, to do nothing. I know, kind of crazy, right? But that’s EXACTLY what my very special guest, Michael Hyatt, and I…
#176: Steal My Podcast Project Plan!
Sep 14, 2017 • 46 min
Today I’m bringing together two of my passions—podcasting and systems—in the ultimate behind-the-scenes of my podcast episodes. And I’ve spared no detail. It’s all here—from how I come up with my topics, to how we publish the finished recording, I walk…
#175: How I Went from Corporate to Consulting to Courses
Sep 7, 2017 • 53 min
There are opportunities in front of you right now that you may not see as relevant to where you want to go. But that’s not true. Every step counts. You asked, and I’m bringing it: My story. And I mean ALL the details, of how I went from corporate to…
#174: 3 Hacks to Help You Get More Done in Less Time
Aug 31, 2017 • 43 min
Carey Bentley is a productivity and accountability expert. Along with her husband, Demir, they founded Lifehack Bootcamp, a program designed to get you working more efficiently so you can create the lifestyle you want.
#173: Getting Started with Facebook Ads: The List Building Series (Part 2)
Aug 24, 2017 • 45 min
The deep dive into all things Facebook Ads continues with part two of my mini training with Rick Mulready. In part one we discussed the importance of mapping out a strategy before you jump into scheduling your ads, as well as knowing how to target your…
#172: Getting Started with Facebook Ads: The List Building Series (Part 1)
Aug 17, 2017 • 42 min
Whether you’re just starting out or you’ve dabbled with running a Facebook ads campaign, I want you locked into this jam-packed two-part episode of the Online Marketing Made Easy podcast. My good friend Rick Mulready, who knows Facebook ads better than…
#171: DIYing Your Business: 5 Areas to Focus On When You’re Just Starting Out
Aug 10, 2017 • 41 min
You probably started your business because you knew you could do something better yourself. You’re likely great at wearing many hats—owner, marketer, writer, developer, etc. AND, you may have to do things yourself for awhile because you don’t have a big…
#170: How to Get the Big Stuff Done When Life Gets in the Way
Jul 27, 2017 • 31 min
I’m sharing the five strategies I use to stay or get back in the zone whenever I start drifting off. Let that happen too much and you lose serious momentum—not to mention not getting tasks done that will actually grow your business.
#169: How to Pitch Yourself to Land Bigger Opportunities Online
Jul 20, 2017 • 47 min
Landing more media opportunities will do a lot of great things for your business, like help you grow your email list, establish more street cred, and create more demand for your products and services. That’s why it’s more than worth your time to figure…
#168: The Easy Start Guide to Live Video with Luria Petrucci
Jul 13, 2017 • 48 min
this latest episode is coming from my brand new studio—which, by the way, has taken me FAR outside of my comfort zone. But I wanted to take my video content to a higher level this year and that’s exactly what I’m doing, with help from my good friend Luria…
#167: Your 4x4 Gut Check: Are You Moving Your Biz Forward?
Jul 6, 2017 • 37 min
This week, I’m going to put aside all the talk about Facebook ads and webinar funnels to pause for a moment and answer a question that’s equally as important. How are you feeling about your business right now?
#166: How to Rework Your Struggling Online Course
Jun 29, 2017 • 55 min
This episode is all about figuring out when it’s time for a rework, how extensive it should be, and managing the process so you get it done and roll it out as efficiently as possible.
#165: How to Troubleshoot Your Biggest Webinar Challenges
Jun 22, 2017 • 51 min
If you’ve ever wished for a webinar checklist to keep you on track, consider it granted with Your Webinar Problem-Solving Toolkit, a series of checklists, organized by category, to help you zero in on trouble areas. I’ve got you covered on how to do that…
#164: Free Content vs. Paid Content (What’s the Difference?)
Jun 15, 2017 • 27 min
Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to…
#163: Demystifying the Facebook Pixel
Jun 8, 2017 • 61 min
Do you know who’s visited your website in the last 24 hours? What about who visited your most recent blog post but while visiting your site did not sign up to get your latest freebie? Do you know who’s watching just for the first few minutes of your…
#162: The New Rules of Facebook Marketing
Jun 1, 2017 • 51 min
You’ve heard me talk about the infamous Facebook algorithm, and while I’m not going to nerd out on all of its particulars (there are hundreds), it does have everything to do with how many of your fans are actually seeing your posts. If you start to…
#161: Love & Business: How to Make it Work
May 25, 2017 • 49 min
If you think being an entrepreneur is tough, try being married to one. Just ask Hobie Porterfield (as I do in this episode). You’ve heard me talk about my hunky husband from time to time, and just how important he is to the success of my business. But…
#160: Behind the Scenes of My Website Redesign
May 18, 2017 • 52 min
If you know it’s time for a website revamp, let this serve as your roadmap of sorts. While you may make different decisions than I did, the overall message you should take away is the same: You need to be intentional and strategic about every part of your…
#159: How I Found, Hired and Work With My Project Manager
May 11, 2017 • 53 min
When you’re just starting out, you can manage everything on your own. And you probably have to—until you’re generating revenue. As soon as that happens, things change. Priorities shift. To-do lists grow. New ideas, projects and opportunities pop up every…
#158: Saving Sales & Rescuing Refunds
May 4, 2017 • 64 min
I’m covering A LOT of ground with this episode. You’ve heard me say repeatedly that you’ve got to think through every part of a launch. And in so many ways, once that cart opens, you’ve got to double your efforts to save sales. Then once those carts…
#157: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer (Rebroadcast)
Apr 27, 2017 • 48 min
Here’s a little of what I’ll cover in this mini-workshop all about creating bonuses: strategies that have worked to drive sales for me over and over again, how to incentivize buyers to buy on cart open day (instead of waiting!), and the best bonuses to…
#156: Expert Secrets & Online Strategies with Russell Brunson
Apr 20, 2017 • 47 min
No one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling…
#155: The New ‘FB Messenger Ads’ with Rick Mulready
Apr 13, 2017 • 37 min
Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business. Today Rick and I go inside why this new format is climbing the charts and how you can take advantage of…
#154: 7 Content Creation Ideas to Use When You’re Feeling Uninspired
Apr 6, 2017 • 36 min
I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new.…
#153: 3 Ways to Get More Mileage Out of Your Course (Especially If You Have a Small List)
Mar 30, 2017 • 47 min
There is nothing like the feeling of accomplishment that comes with building a course! So of course you want to make sure you are marketing it effectively. Enter Victoria Gibson, online business coach and mentor extraordinaire. She’s all about helping…
#152: How to Avoid FOMO in Your Biz & Make Better Decisions
Mar 23, 2017 • 31 min
Are you choosing things that are really driving your business forward or do you have a case of FOMO (fear of missing out)? And trust me, I’m your girl when it comes to all the various ways FOMO can creep into how you’re operating and end up costing you in…
#151: 38,000+ Members in 2 Years: Tips to Building a Highly Engaged Facebook Group with Jill & Josh Stanton
Mar 16, 2017 • 49 min
No one knows more about Facebook groups than Jill and Josh Stanton. In just two years the Facebook group they built for their ‘Screw the Nine to Five’ business has skyrocketed from less than 7,000 members to nearly 40,000. You’re going to hear us talking…
#150: [Case Study] How to Turn a Pre-Launch Strategy Into a Wildly Profitable Online Launch with Terri Cole and David Vox
Mar 9, 2017 • 77 min
I talk to my good friends Terri Cole and David Vox who implemented a pre-launch strategy well in advance of their launch … and guess what followed? A wildly successful 6-figure launch they can now implement over and over again, and expect amazing results.
#149: Your 90-Day Pre-Launch Blueprint
Mar 2, 2017 • 57 min
While there are many ways to execute a pre-launch strategy, sometimes it’s nice when you can cut through all of the noise and follow a single, no-nonsense, proven blueprint that’ll get you where you want to go. That’s what I have for you today: A 90-day…
#148: 3 Tips to Fix Your Facebook Ad Targeting
Feb 16, 2017 • 38 min
Facebook ad targeting is the trickiest thing! I hear this in my private groups everyday. There are so many targeting combinations available for you on Facebook, it’s hard to know where to start to get out of the weeds. I’m walking you through it all with…
#147: How to Ask Better Questions and Get Better Business Results with Marie Forleo
Feb 9, 2017 • 52 min
I’ve asked my own mentor and former business coach (and one of my favorite guests!), Marie Forleo, to help me make this into something extremely tangible and actionable for you. I put five “low-value” questions—the kind that make your heart sink—in front…
#146: 3 Types of Facebook Groups: How to Use Them to Strengthen Your Impact, Leadership and Profits (Part 1)
Feb 2, 2017 • 51 min
This week’s mini training is all about what it takes to create a successful private Facebook Group to support the students inside of your paid programs. I’ve been doing these groups for a long time and today I’m sharing the behind the scenes details about…
#145: 13 Questions to Nail Down Your Winning Webinar Topic and Title
Jan 26, 2017 • 44 min
I’m here to help you take the first BIG step in webinar planning: Identifying a perfect webinar TOPIC and then crafting it into an irresistible TITLE. Now once you nail that title (as I know you will!), I also give 13 questions that will help you REALLY…
#144: How to Prepare, Plan & Execute a Profitable 5-Day Challenge
Jan 19, 2017 • 58 min
Zach Spuckler is no ordinary business guy. He’s 22 years old and already an online business expert with a long list of tried and true success stories to show for it, including a $22K+ 5-Day Challenge strategy he is sharing on my podcast today.
#143: How Do I Know If I’m Delivering Enough Value in My Course (for the Price I Want to Charge)?
Jan 12, 2017 • 43 min
Course creation is one of my favorite topics, but it can be incredibly tricky to lay it all out there — especially for your first course. I’ve not only created multiple courses, but I’ve helped so many entrepreneurs who are struggling with their online…
#142: 7 Bold Moves to Shake Up Your Business NOW
Jan 5, 2017 • 54 min
I have seven ways for you to put a stake in the ground and inject new life into your business starting NOW. Most of these seven I have done myself, so I know they can boost your business, give you a shot of confidence and be a massive game changer.
#141: Where Should I Spend My Money As I Build My Online Business?
Dec 29, 2016 • 50 min
My team and I have used many and have found the ‘tried and true’ tools that will assist you for the long run and give you the resources you need to navigate your online business through the three stages of launching. Today it’s all about growing a…
#140: How to Create a 5-Day Social Media Video Series for Rapid List Growth
Dec 15, 2016 • 39 min
My guest, Nicole Walters, a sought-after online influencer, left her corporate job (she even gave her resignation live on Periscope!) to help entrepreneurs learn how their small wins can lead to big results. She is here diving into her 5-step process for…
#139: The 10 Most Powerful Episodes to Help Move Your Business Forward
Dec 8, 2016 • 7 min
My team and I chose this Top 10 List based on a few factors, including the download stats, the feedback and stories from our listeners and my own personal favorites. So although this list is not solely based on analytics, each episode that made the list…
#138: How to Plan Your Promotional Calendar Like a Boss
Dec 1, 2016 • 43 min
Anne Samoilov is a launch expert and when I say she knows how to plan…I mean it! Get ready to hear her amazing, no-fail-formula for planning an entire new year of promotions, partnerships, and personal business goals.
#136: How to Use ‘Content Gold’ to Fuel Your Next Launch
Nov 17, 2016 • 32 min
Today I’m breaking down the 3 stages of launching content. These 3 stages will be your Bible, regardless of your business or your future programs. You can apply these stages to your specific online program or course and use them for all of your future…
#135: 5 Common Facebook Ad Mistakes (and How to Fix Them)
Nov 10, 2016 • 31 min
Rick Mulready is here with suggestions, insight and feedback to help you bounce back from — and steer clear of — Facebook ad missteps.
#134: Preparing for Future Traffic Declines: What Content Creators Need to Know
Nov 3, 2016 • 44 min
I’m talking about the latest trends in social media marketing with the man who knows best: my mentor, friend, and founder of Social Media Examiner, Michael Stelzner. Learn what updates to make to your social media marketing plan today.
#133: How to Get Unstuck in Your Course Creation Process
Oct 24, 2016 • 40 min
Creating your first online course can be a challenge. How do you decide which content to keep and which to leave out. Nearly 40,000-enrolled-students later, I’m going to walk you through how to break through the obstacles that can stall your product…
#132: How to Cultivate an “Opportunity Knocks Every Time” Mindset with Patrick Bet-David
Oct 20, 2016 • 41 min
Having an online business can be challenging at times, and part of being an entrepreneur is knowing how to bounce back from the tough times. It’s about having the right perspective. That’s why I wanted to chat with Patrick Bet-David. For Patrick, a…
#131: How to Get Overwhelm to Eat Your Dust
Oct 10, 2016 • 28 min
I’m sharing a very personal struggle that I’ve been facing in my business. Some of my overwhelm has been coming from my issue with doing VIDEO. Ugh! Click here to hear my story - you might be able to relate. I’m certain that you will find that one of the…
#130: How to Sell on a Webinar (Without Being Overly Salesy)
Sep 29, 2016 • 41 min
Webinars can be intimidating, but they don’t have to be. Join me as I walk you through what it takes to create a profitable webinar strategy.
#129: Media, Meditation and a little Motivation with Gabby Bernstein
Sep 15, 2016 • 41 min
Gabby Bernstein, best selling author and next-generation thought leader, is here to show you how you can burst through the resistance and actually create those new opportunities for your business. Her techniques of choice have included meditation and…
#127: How to Organize & Analyze Your Facebook Ads
Sep 9, 2016 • 42 min
With me today is an audience favorite, Facebook ad expert, Rick Mulready. He joins me on my podcast frequently and has given my audience some amazing success with Facebook ads. So, listen in because we are answering questions that we have heard from MANY…
#126: Operation Clear Out Your Inbox
Aug 25, 2016 • 47 min
It IS possible to tame your email inbox and seemingly never-ending list of tasks. In fact, thanks to today’s guests, April and Eric Perry, I’m at “Inbox Zero” right now. (Something I 100% thought was NOT possible!) They taught me something invaluable: The…
#125: How to Create a WOW Experience When Selling Online Programs
Aug 18, 2016 • 39 min
Recently I heard some important (and crazy) statistics on customer satisfaction and wanted to share them with you. Once I saw these mind-blowing stats, I knew right away that I needed to share with you my special ways to attract and keep a customer for…
#124: 4 Key Roles to Help You Grow Your Business
Aug 10, 2016 • 25 min
I’m talking with Christy Wright, expert business coach and speaker, who is telling us the four specific roles you must have filled—with the right people—to ensure that your business is exceeding all of your wildest expectations. We describe in detail how…
#123: How Much Money Should I Spend on Facebook Ads to Be Successful on My Webinar?
Aug 3, 2016 • 21 min
Rick Mulready is back and together we are answering the number one question we both get asked all of the time—How much should I spend on Facebook ads to ensure a successful webinar? Today we have THE formula that will help you calculate your exact cost…
#122: Get Your Content House In Order
Aug 3, 2016 • 23 min
I’m bringing you a little tough love. Tough love when it comes to creating original content on a weekly basis. This means every week you need to put out a podcast, blog post or video—whatever you love to do and do well—every week, no matter what. I KNOW…
#121: 3 Money Habits for Growing Your Online Business
Jul 29, 2016 • 27 min
I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.” She is sharing her three money habits that, quite honestly, are right on the money! If you adopt these three amazing rules, your rituals around money management will…
#120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer
Jul 28, 2016 • 44 min
I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results. Today,…
#119: The Who, What, When, Where and How of Testimonials
Jul 21, 2016 • 30 min
I’m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out. And, I’m also excited to give you a freebie that will make these strategies come alive for your business. It’s called, “The…
#118: A Behind the Scenes Look at What’s Working in Social Media with Dr. Axe
Jul 14, 2016 • 35 min
My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook…
#117: The Lowdown on Facebook Ad Retargeting
Jul 7, 2016 • 42 min
Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting. By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting…
#116: Five New Launch Lessons From My Most Successful Launch to Date
Jun 30, 2016 • 70 min
Pe prepared to hear nitty-gritty launch details, including my true ad budget, my email strategy, how I messed up on a special bonus opportunity (and what I did to fix it!) and why I had to quickly change-up my launch plan along the way. I also go into…
#115: Affiliate Marketing Done Right with Rachel Luna
Jun 18, 2016 • 47 min
I’ve got your keys to testing out your own launch before you really launch. It’s called Affiliate Marketing. And I’ve got the perfect person to share the tricks and secrets to doing it right. Rachel Luna is an elite business coach who helps her clients…
#114 Part Two: The SCIENCE of a Brilliant Sales Page
Jun 6, 2016 • 47 min
Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way. Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through…
#113 Part One: The ART of a Brilliant Sales Page
Jun 6, 2016 • 31 min
The process for formulating a high-converting sales page is what I’m talking about today. Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of…
#112: 5 Ways to Legally Protect Your Online Business
May 25, 2016 • 35 min
I recently got to chat with Gena Shingle Jaffe, a ultra-successful lawyer turned entrepreneur who is on a mission to educate and empower entrepreneurs to learn about the incredibly important legal side of online business. Gena spells out in this eye…
#111: How to Get Started with Facebook Live
May 23, 2016 • 55 min
Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started? My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You…
#110: Beating Facebook’s Algorithm - and More Facebook Ad Tips with Rick Mulready
May 19, 2016 • 33 min
Are you getting the most out of your Facebook ad efforts? As promised in episode 104, my good friend Rick Mulready is back and we are continuing the conversation about Facebook ads. This week we tackle how to make your Facebook ads work for you, how you…
#109: Battle-Tested Tools to Rock Your Business
May 12, 2016 • 39 min
Today I am in my cave of resources to share exactly what I use to scale my business, get maximum output from my team, and streamline so many different areas o of my life. Along with these resources I also provide the pros and cons of using them and the…
#108: How Can I Be The Expert If I’m Just Starting Out?
Apr 26, 2016 • 26 min
We all started somewhere. All the experts you follow and admire today started at the bottom. When I started my business 6 years ago, I was so afraid of so many different things. A big lesson I learned along the way is that you are the expert of your…
#107: How Do I Price My Online Course?
Apr 7, 2016 • 42 min
In your heart of hearts, are you getting paid what you’re worth? Are you hitting the “sweet spot” of pricing perfection? This week I tackle these questions and give you a seven-step pricing strategy so you can determine what you should really charge for…
#106: Are You Repelling or Attracting Your Potential Customers with Jasmine Star
Apr 4, 2016 • 41 min
My special guest, marketing and branding strategist Jasmine Star, paints such a vivid picture of her avatar, Elle, that I feel like I know her as well as my best friend. I think once you hear about Elle and how Jasmine created her—and how you can create…
#105: Where Do I Start?
Mar 27, 2016 • 37 min
This is how to build a business that will endure in the long term, and really fulfill the lifestyle you are looking for. I know this because I can look back and see what worked for my own business, and what I would have changed if I had to do it all…
#104: Your Facebook Ad Questions Answered with Rick Mulready
Mar 25, 2016 • 34 min
I have my go-to-resource for all things Facebook ads with us, Rick Mulready. You might remember Rick from previous episodes. He left the corporate world to help entrepreneurs like you optimize your online advertising. I could not be more excited that he’s…
#103: Scaling Your e-Commerce Business with Steve Chou
Mar 21, 2016 • 46 min
Google-ads, targeting, and Facebook-scaling, oh my! We are LUCKY to have e-commerce expert and trainer Steve Chou in my latest episode to keep you in the know of what’s working now in e-commerce. The great thing about this interview is that although we…
#102: How to Create Content Rituals to Get More Done
Mar 14, 2016 • 35 min
This week, we are breaking down how to manage your work time and space, so that you are earth-shatteringly-productive and focused on what matters in your business. First and foremost know this—I am insanely committed to my ritual for content creation, but…
#101: How to Intentionally Design the Life You Want with Michael Hyatt
Mar 8, 2016 • 34 min
Michael Hyatt is talking about the ONE thing we should be focused on in our lives: Our life plan. It’s all tied to his latest book, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want, which Michael co-authored with Daniel Harkavy.…
#100: When is the Right Time to Add Another Product to Your Business?
Mar 3, 2016 • 33 min
I’ve got another hot topic I wanted to talk to you all about. This hot topic is focused on a big mistake I see a lot (especially in the first two years of business!) but I rarely talk about. Until now. It begins with deciding on which path you should take…
#99: How to Create a List Building Blitz Campaign
Feb 24, 2016 • 34 min
One of the big reasons my students struggle with list building is that they lack consistent original content in their marketing strategy. It’s an easy trap to fall into. After all, creating content takes time, effort and creativity. Well, good news—this…
#98: Four Big Lies We Tell Our Entrepreneurial Selves
Feb 16, 2016 • 45 min
The confidence I feel makes a world of difference in the midst of pre-launch craziness. And how insanely important it is in your business to have your mind right! We don’t think about this too much—we’re too busy looking for the right tools, strategies,…
#97: How to Grow a Profitable Facebook Group
Feb 10, 2016 • 47 min
If you’ve hosted a webinar or an online course, you have probably also created a private Facebook group as a bonus for your clients. In addition to offering extra support and relationship, private Facebook groups are an amazing way to galvanize your…
#96: How to Find Clarity & Get Focused with Marie Forleo
Feb 4, 2016 • 45 min
Marie Forleo has been in the online entrepreneurship game for seventeen years. She’s appeared on Oprah, been interviewed by Tony Robbins, hung out with Richard Branson. …and she still doesn’t feel like she’s ever had a “big break.” The whole “big break”…
#95: How to Test Your Next Business Idea with Pat Flynn
Jan 28, 2016 • 50 min
My good friend Pat Flynn has tested many, many great ideas over the course of his online career. And believe it or not, even Pat has had a few ideas that he thought were great end up dead in the water. That’s what led to his new book Will It Fly?, which…
#94: Using Periscope to Grow Your Business
Jan 21, 2016 • 45 min
Periscope, is the fastest growing social media platform of all time! Since Periscope launched in March 2015, it already has 15 million users. I dabbled with Periscope for a while in 2015, and to be honest, I couldn’t figure out if I loved it or hated it.…
#93: Affiliate Marketing Success with Rachel Luna
Jan 12, 2016 • 51 min
Rachel Luna is living proof that you don’t need a gigantic list to gain success. What really matters about your list isn’t the number of names and addresses on it, but the quality of those people in terms of their engagement with you. Rachel’s success…
#92: Facebook Ad Targeting 101
Jan 5, 2016 • 40 min
Some of you by now have become really good at Facebook ad targeting. But if you’re still struggling to nail your Facebook ad strategy, or if you’re just getting started in this world, this episode is most definitely for you. I work with a lot of business…
#91: 100 Days of Goal Setting with John Lee Dumas
Dec 31, 2015 • 41 min
I love new beginnings. The clean slate, the opportunity to brainstorm amazing new projects and create strategies and systems around getting them done…it gets my creative juices flowing like nothing else. I’m going to kick off the new year with some advice…
#90: 7 Ways to Work Smarter in 2016
Dec 30, 2015 • 65 min
The strategies I’m going over today are all about different ways to approach your work so that you get more done, everything you do leads you to big results, and you end the day feeling more satisfied with your bottom line. In particular, if you want to…
#89: How to Fascinate Your Audience
Dec 16, 2015 • 42 min
Fascination, as my podcast guest Sally Hogshead defines it, means an intense focus. At a certain point, Sally realized that nobody had really brought that idea over from products to people. Business owners were all about finding the right words to get…
#88: How To Boost Your Webinar Sales
Nov 30, 2015 • 23 min
Today is all about an engagement strategy that I’ve just begun applying it to my webinars. Rather than walk you through a step-by-step system, I’m going to focus with you on one very specific strategy that I learned from Tim Paige, the host of the podcast…
#87: How to Build a Dream Team with Melanie Duncan
Nov 23, 2015 • 45 min
As you are building up your business and starting to see solid success, sooner or later you’re going to arrive at a point where you cannot do everything alone. This is the moment where you need to hire some people. You need to build out a dream team…
#86: Creating An Honest Business From The Ground Up with Dale Partridge
Nov 14, 2015 • 37 min
Today I want to look at the big picture and our team and how we’re running our business and setting things up. I thought there was no one better to do that than my new friend, Dale Partridge. Dale is a creative leader whose mission is to influence an…
#85: 5 Marketing Lessons That Have Shaped My Online Business
Nov 11, 2015 • 60 min
Today’s episode is all about Masterminds and Partnerships. These are not little one-off tasks that you can incorporate in a few days. Sometimes I share “quick-win” strategies with you, but this week I wanted to go a little deeper with you. These are…
#84: Growing a Lucrative Email List
Nov 7, 2015 • 47 min
Lead magnets are any free, valuable giveaway that you offer your audience in exchange for their email address. To create a good lead magnet, of course, you need to know what your tribe wants and needs from you. Having it be a decent trade-off for the…
#83: Cultivating a List Building Mindset
Nov 5, 2015 • 34 min
I’m devoting the podcast to some list-building straight talk. If you’re struggling with confidence in your business and are feeling “less than” or comparing yourself to everybody when it comes to list-building, then this episode is going to help you sort…
#82: How to Protect Your Facebook Ads Account
Nov 2, 2015 • 38 min
I have a fun topic to cover in today’s episode: How to keep your Facebook account from getting shut down. Maybe you’ve received warnings from Facebook about your content, or know somebody whose account has been shut down. I know how upsetting this can be,…
#81: Eight Principles of Greatness with Lewis Howes
Oct 21, 2015 • 45 min
Lewis Howes is a true expert in lifestyle entrepreneurship—a business coach with a top-rated podcast, a huge online educational program, earnings in seven figures, and a recognition from President Obama as one of the Top 100 Entrepreneurs in the country…
#80: Ask Amy
Oct 14, 2015 • 46 min
It’s time for another edition of Ask Amy! Think with me about an area in your business where you feel stuck because something else has to happen before you move forward. Maybe something’s not working properly and you have to figure it out first. Or maybe…
#79: How to Add Urgency to Your Next Promotion
Oct 13, 2015 • 43 min
Sometimes people are reluctant to buy from you. Even when they want your product, even when they’re smitten with your brand, there will be some prospective buyers that seem to have a built-in pause command that holds a their finger poised above the…
#78: How I Generated $170K from One Upsell Strategy
Oct 5, 2015 • 32 min
In the process of building my business, I’ve made more than my share of mistakes. The silver lining is that I get to pass the wisdom I’ve learned on to you. It’s always easier to do something right when you’ve got someone guiding you past the ways it can…
#77: 5 Video Marketing Mistakes Most Businesses Make with James Wedmore
Sep 28, 2015 • 49 min
Video is a complex issue for a lot of entrepreneurs. It could help you make an amazing connection with your audience. My good friend James Wedmore dropped by the other day, and we started chatting about video, and before long I had to ask him if we could…
#76: How to Be Happier (and More Profitable) with Gretchen Rubin
Sep 24, 2015 • 57 min
My guest today is a New York Times bestselling author, as well as a speaker, blogger, and recognized expert on the topic of happiness. A happiness expert? Oh yes, there is such a thing. Gretchen Rubin takes the topic very, very seriously. She put her Yale…
#75: How to Launch — The #1 Project Management Method I Can’t Do Business Without
Sep 16, 2015 • 46 min
If you’ve been listening for a while, you’ve heard me mention the word Scrum. Scrum is not my own made-up word—I got it from a book called Scrum: The Art of Doing Twice the Work in Half the Time. (Sounds pretty good, right?) Basically, the concept of…
#74: Write Better Copy: Quick Tips for More Confident Communication
Aug 30, 2015 • 56 min
Many of you that are growing your business online or have been growing your business for a while now still struggle with copy. That’s why I’m so excited to bring you my guest today — Nikki Elledge Brown. Along with being a proud military spouse, a mom,…
#73: 3 Webinar Tweaks That Made a $62K Difference
Aug 30, 2015 • 32 min
Webinars offer a platform that lets you connect with people on an entirely new, personal level you just don’t get with most marketing strategies. If you’ve done successful webinars in the past and are looking to make even bigger revenue, OR if you’ve…
#72: The FIRST Action You Should Take Before Starting a New Project
Aug 15, 2015 • 33 min
Whether you’re just getting started or have been in business for years, the steps that take you from where you are to where you want to go remain pretty consistent. What is the first thing you do before you start a brand new project? The answer here may…
#71: Masterminding Your Way to Success
Aug 15, 2015 • 49 min
If you’re not familiar with the term, “mastermind” can have a very ”Great and Powerful Oz” sound about it. A mastermind is a small, very focused group of business owners who meet regularly to sharpen and strengthen their business strategies. One of the…
#70: 4 Webinar Myths and How to Avoid Them
Aug 11, 2015 • 42 min
If you’ve sought out training to help you build your business, or tracked the success of other entrepreneurs, you have firsthand experience of the power webinars have to not only engage and excite an audience, but to convert them to into paying clients.…
#69: Blogging Essentials for Busy Entrepreneurs
Jul 26, 2015 • 42 min
Today’s episode is all about getting your blog back in gear, minus the stress. I’m talking to one of my favorite people in the online marketing world, Darren Rowse, the founder of ProBlogger.net and one of the first people to recognize the potential of…
#68: Planning a Foolproof Live Event with Rich Brooks
Jul 25, 2015 • 55 min
You see the entrepreneurs you admire staging weekend retreats where they get up and set their audience on fire with excitement, education and motivation. Maybe you’ve even been to one and thought “Hey, I could do that!” I invited Rich Brooks to join me on…
#67: Should You Narrow Your Niche?
Jul 15, 2015 • 41 min
Do you ever find yourself in the middle of a challenge with your business and wondering, “How did I get here…again?!” I spoke with Nathalie Lussier, world-class digital strategist and email building expert, about this problem that confronts all of us: how…
#66: How to Get Your Business Back on Track
Jun 29, 2015 • 50 min
As you probably know, things change as the year gets going. As entrepreneurs, the challenge is to be flexible enough to seize good opportunities, but not so flexible that we lose all our momentum. I’m going to walk you through a simple, powerful exercise…
#65: Selling Yourself—The Art of a Winning ‘About Page’ with Melissa Cassera
Jun 29, 2015 • 56 min
For busy entrepreneurs, the About page of a website is one of the easiest to put off. We’re taught never to brag about ourselves…so it feels pretty strange to suddenly write a whole page about why your customers should think you’re so great! That’s why…
#64: A Backstage Pass to My Most Successful Launch Yet
Jun 25, 2015 • 68 min
Today I’m going to walk you through some of the details that led to the overwhelming success of the free Project Plan Checklist promotion. This blog post is going to be just a tease for the podcast, for the simple reason we cover a lot of ground in the…
#63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas
Jun 19, 2015 • 41 min
Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has…
#62: How to Create a Project Plan for Your Next Promotion
Jun 18, 2015 • 65 min
I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system. So today, I’m going to walk you through my project management system, line by line. No matter what kind…
#61: How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz
Jun 3, 2015 • 44 min
It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Fortunately, one of the world’s biggest experts in visual social media and content strategy is also a good friend of mine. Donna…
#60: Copywriting Tips to Persuade, Promote and Profit with Ray Edwards
May 28, 2015 • 55 min
When it comes to communicating the value of a product or service, Ray Edwards is a true legend in the industry. I wanted to have him back to help you dive even deeper into the techniques of writing sales copy that gets results and comes from the heart.…
#59: How to Create a Killer Sales Page Headline
May 21, 2015 • 41 min
The first few hundred words of your copy are known as “the lead.” And if those first hundred words are the entryway to a sale, your headline is the front door that every client has to walk through, in order to get to your product. Of course, what you…
#58: Facebook Q & A with Amy
May 14, 2015 • 34 min
It’s time for a major reframing of how we think about Facebook. Most people are just not looking at Facebook in a way that’s going to serve them. And since my mission is to help you get results with your online marketing, including your Facebook…
#57: 3 Core Beliefs of Truly Successful Entrepreneurs
Apr 23, 2015 • 33 min
If you’ve been with me for a while you know that I often talk about the kinds of strategies that have worked for me, that I know can work for you too. Things like building your email list early in the game, effective ways of using Facebook to engage with…
#56: How to Create Content to Attract Your Target Market
Apr 17, 2015 • 48 min
There are two kinds of content in this world: content that attracts and content that sells. It’s easy to spend all your time and effort focusing on the second part. Eyes on the prize, right? And believe me, I want you focused on that end result. But it’s…
#55: How to Create a Survey to Find Your Target Market
Apr 11, 2015 • 58 min
The Profit Lab: How to Create Marketing Systems In Your Business So That You Can Find Your Target Market, Grow Your Email List and Sell More Products. I launch this product twice a year, and every year, I recreate it so that it stays fresh and valuable,…
#54: The Secret Mindset Shifts For Success With Ramit Sethi
Mar 30, 2015 • 50 min
My guest this week is an online business expert who is renowned for “telling it like it is.” Ramit Sethi is a master communicator who pulls no punches. When it comes to sheer mental confidence, there’s no one quite like him in the online marketing world.…
#53: How to Discover Your Calling with Jeff Goins
Mar 27, 2015 • 30 min
Today we’re talking about how to find your calling. Even those of us with jobs we love can sometimes feel unclear on whether we’re really making the best use of our talents. Whether you’re an entrepreneur, a 9-to-5’er, happy in your work or desperate to…
#52: How to Use Short Video Clips on Facebook
Mar 25, 2015 • 39 min
The journey you create for your prospects that takes them from casual social media fans to loyal customers usually starts on social media. Which means you have to constantly be aware of what’s changing in the social media world, and tweak your strategy to…
#51: Putting More “You” in Your Business—A Guide to Building Brand Personality
Mar 17, 2015 • 38 min
When you have great content, really smart offers, and you are still not getting the traction your brand deserves, what you may be missing is personality. People respect someone who works really hard. But they love someone whom they feel is real and they…
#50: How to Automate Leads and Sales with Smart Paid Ads
Mar 11, 2015 • 42 min
For Episode #50, I’m talking all about paid advertising. Nobody knows this subject better than my good friend Rick Mulready. One of the biggest things Rick does on his podcast is dispel the notion that paid advertisements are a negative thing. People…
#49: How to Know If Your Idea is Profitable
Mar 2, 2015 • 39 min
This episode reminds me why I love doing this podcast so much. Not only is the material great, but it comes from two of my favorite people—a power couple in the online marketing world. Their names are Joshua and Jill Stanton and together, they run a…
#48: The 2015 Guide to Facebook Engagement
Feb 25, 2015 • 45 min
Facebook changes rapidly. It’s changing all the time. Just a few years ago, Facebook engagement looked very different. And maybe you’ve felt frustrated by the changes, or have just given up keeping track of them. It can be daunting to keep up with…
#47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day
Feb 17, 2015 • 60 min
Today’s episode is all about getting your head “unstuck,” learning how to move forward with purpose even when you’re struggling, and using each day to take the action you want. So I invited my personal business coach Todd Herman to join me. He’s a legend…
#46: 5 Hidden Money Opportunities in Your Business
Feb 12, 2015 • 44 min
As an entrepreneur, there are going to be times when cash is tight. It’s natural for you to feel the squeeze when you’re just starting out. Even after your business has liftoff, you might feel strapped from time to time. Running your business means living…
#45: The 3 Crucial Stages of an Online Business
Feb 4, 2015 • 52 min
It’s no secret that the longer we work on our business, the more confident we become. It makes sense—confidence comes from little wins building up to big ones. But what if you could have that confidence now, and skip over those early years of making…
#44: The Secrets to Building a More Strategic, Valuable Blog
Jan 26, 2015 • 33 min
To help us really understand what launches a blog from good to great, I’ve invited master blogger, Mike Stelzner, to share his insights and tips. If you don’t know Mike Stelzner yet, he’s the founder of Social Media Examiner, the world’s largest social…
#43: How Your Subject Line Could Be Killing Your Emails
Jan 19, 2015 • 31 min
You’ve spent hours composing the perfect email to showcase your content, you’ve carefully segmented your list to a specific audience, you’ve queued it up to send at the optimal time…and a week later, your analytics reveal a dismal click-to-open rate. It’s…
#42: Three Strategies to Rapid List Building
Jan 14, 2015 • 37 min
When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. Your email list is one of the most…
#41: 3 Lessons I Learned in 2014
Dec 4, 2014 • 46 min
Today we’re going to dive into a new way of goal-setting and business planning. If you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. I love looking back on the year, examining what worked and…
#40: How to Attract Leads on Instagram
Oct 28, 2014 • 35 min
I’m joined by Chalene Johnson who is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. She has managed to become an Instagram marketing master. The way she uses Instagram to…
#39: 7 Tips to Create a 3-Part Video Series
Sep 16, 2014 • 47 min
I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course. The reason for my new approach was because I felt like it was time that I foster a deeper…
#38: Should You Use Click Bait to Increase Engagement on Facebook?
Sep 3, 2014 • 15 min
Today I will be talking about Facebook’s crack down on “click bait,” and explaining the concept of click bait in its entirety. Not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to…
#37: How do I get my Facebook friends to come over to my Page?
Aug 27, 2014 • 17 min
Would you like to know how to spend less time trying to convert your Facebook Profile “Friends” over to “Fans” of your Facebook Page? On this episode I answer a question from one of my listeners about how to get your Facebook friends to like your Facebook…
#36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson
Jul 30, 2014 • 39 min
Pam Hendrickson joins me to discuss cultivating relationships and how to understand your target market. Pam and I go WAY back. We joke that we spent more time together during certain seasons than we did with our husbands! When facing flagging sales, the…
#35: How to Hire Your First Project Manager with Laura Roeder
Jul 22, 2014 • 36 min
Laura Roeder is back to talk about hiring Project Managers. The right project manager keeps you organized and helps you to continue moving forward with the things you really want to do. I’ve had Laura on the podcast before, but I wanted to have her on…
#34: Ask Amy: How to Hyper-Target Your Facebook Ads
Jul 8, 2014 • 9 min
Today I’m answering questions about how to hyper-target your audience using Facebook ads, and retargeting ads in both the newsfeed and the right-hand column. “Ask Amy” is a new feature that I’ve added to my podcast. Every other week I’ll answer your…
#33: How to Write Copy that Sells with Ray Edwards
Jun 26, 2014 • 43 min
Copywriting is something that a lot of my clients have questions about, and I have to admit that it doesn’t come naturally to me; I have to really work at it! But it’s a super important skill to master because impact and revenue are directly tied your…
#32: Ask Amy: “What’s new with the Facebook Page Timeline layout?”
Jun 19, 2014 • 17 min
In this episode of “Ask Amy,” I answer questions about the Facebook Page Timeline layout. As I mentioned in episode 30, every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and…
#31: How to Launch a Product Online with Jeff Walker
Jun 10, 2014 • 63 min
This week I dive into launching your programs, your products, your services online. My guest is the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top…
#30: ASK AMY: “I ran a contest on Facebook. Now what?”
Jun 3, 2014 • 19 min
This extra special episode is the very first edition of the Ask Amy segment that I’m adding to the Online Marketing Made Easy podcast. Every other week I’m going to be answering your questions all about online marketing, Facebook marketing, Facebook ads,…
#29: Facebook Ad Targeting Strategies
May 26, 2014 • 50 min
My topic for today is Facebook ad targeting. I’ve invited my really good friend, Rick Mulready to come on the show with me so we could talk about what we both are seeing that’s working right now with ad targeting. Rick has an extensive online marketing…
#28: 7 Steps to a Profitable Facebook Marketing Plan
Apr 23, 2014 • 51 min
I’ve decided to do something a little bit different. I’m promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I create free, value-packed training around the promotion. In this case, the training is called, “How to…
#27: Video Marketing Tips and Tricks with Caleb Wojcik
Mar 23, 2014 • 40 min
Today, Caleb Wojcik and I talk all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that’s the…
#26: The Power of Virtual Support and Outsourcing with Chris Ducker
Mar 6, 2014 • 46 min
My good friend Chris Ducker joins me to talk about the power of virtual support and outsourcing. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the Philippines to speak at Chris’ event,…
#25: How to Promote with Twitter with Mike Stelzner
Feb 18, 2014 • 39 min
Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter. Mike would say that he too is not a Twitter expert,…
#24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo
Feb 1, 2014
I invited my good friend and mentor, Marie Forleo, founder of B-School, best selling author and the creator of the award-winning web show MarieTV.com, back to the show as my first repeat guest. I specifically asked Marie to come on the show to explore…
#23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014
Jan 20, 2014 • 37 min
Today I’m talking about some of the big business lessons I learned last year and that I’m taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business.
#22: How to Start and Build a Profitable Podcast with John Lee Dumas
Dec 27, 2013 • 50 min
I’m joined by John Dumas of Entrepreneur on Fire to talk all about creating a brand new podcast. He’s a Best of iTunes award winner, and his show is unique in that he broadcasts seven days per week, which takes a crazy commitment! John has interviewed…
#21: How to Set Goals and Create a Plan for the New Year
Dec 4, 2013 • 48 min
Today’s focus is streamlining the planning phase of your business and set your goals to be ready for the New Year. If you do, you can hit the ground running and get your year off to a great start! As I was planning this episode, I started to wonder how…
#20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson
Nov 12, 2013 • 44 min
Today I feature an interview with Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase — all while building a successful…
#19: How to Set Priorities In Your Business with Pat Flynn
Oct 31, 2013 • 44 min
Today’s guest is one of my very favorite people - Pat Flynn. He is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs…
#18: A Backstage Pass to the Inner Workings of My Business
Sep 30, 2013 • 59 min
I’m pulling back the curtain to give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I’ve learned as I’ve built my business.
#17: 7 Facebook Changes That Affect Your Business Today
Sep 11, 2013 • 42 min
There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. Facebook gives me plenty of…
#16: How to Outsource Online Marketing with Chris Ducker
Aug 10, 2013 • 46 min
I’ve invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses. If you’re an entrepreneur starting a business, whether you have a local business, an online small business,…
#15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan
Jul 29, 2013 • 37 min
Melanie Duncan, the creator of the popular online training program ”Power of Pinning,” joins me to discuss marketing on Pinterest. She has a great mix of experience and knowledge using Pinterest to promote an online training program AND to promote…
#14: Big Brand Strategies for Small Businesses with Rick Mulready
Jul 16, 2013 • 36 min
Rick Mulready has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he’s been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in…
#13: Does Advertising on Facebook Really Work?
Jun 28, 2013 • 48 min
Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said “Facebook Advertising” and the other one said “Webinars that Convert.” I asked, “What do you want to learn about most?” A few hundred people…
#12: Getting Started with Mobile Marketing with Greg Hickman
Jun 17, 2013 • 38 min
On this episode I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you’re anything like me, you know that mobile marketing is important, so it’s been on your mind, but…
#11: How to Create an Online Course with David Siteman Garland
Jun 4, 2013 • 46 min
David Siteman Garland joins me today to talk about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top. I recently spent…
#10: How to Use Social Media to Sell with Laura Roeder
May 22, 2013 • 33 min
Laura Roeder joins me today to discuss selling with social media. I invited Laura on the show because she is a master. She does it in a way that’s incredibly inviting and her raving fans and customers are proof that’s she’s doing many things right. She…
#9: How to Use Facebook to Sell with DJ Waldow
May 7, 2013 • 40 min
DJ Waldow and I talk about turning a prospect into a loyal customer using Facebook on part three of a three-part Facebook marketing mini-training. I have a different take on the whole selling process when it comes to Facebook - so I want you to keep an…
#8: How to Grow Your Email List with Facebook
Apr 23, 2013 • 33 min
In part two of a three-part Facebook marketing strategy, I discuss the promotion phase. The focus during this phase is growing your email list, where you put out great, valuable content in exchange for a name and email. I cover how to use Facebook to get…
#7: How to Get More Facebook Fans
Apr 10, 2013 • 37 min
Today we’re diving into Facebook Marketing. Specially, I’m going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. The more fans you have talking about you, liking your posts and sharing your content, the more…
#6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service
Mar 27, 2013 • 43 min
Today, Anne Samoilov joins me to talk about online launches. I consider Anne to be an expert, and while that’s not a title she would likely give herself, it’s very fitting. It’s a strategic and smart strategy to think about the promotion of your business…
#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot
Mar 9, 2013 • 37 min
Many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content marketing, and overall social media. Mike…
#4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore
Feb 26, 2013 • 43 min
Today’s topic is video marketing. Since I’m not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video Marketing Expert to come…
#3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo
Feb 12, 2013 • 39 min
Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! With nothing more than a dream, a laptop, and passion, she has created a multi-million dollar empire from scratch. I can trace my own online success directly…
#2: How to Create and Market Your Content on a Shoestring Budget
Jan 26, 2013 • 33 min
The focus of today’s podcast episode is content marketing, and specifically how to do it on a shoestring budget. Because we’re all so busy, consistently creating content is a challenge and is often an afterthought — something we’ll do when we “have more…
#1: List Building with Social Media
Jan 14, 2013 • 36 min
Welcome to the Online Marketing Made Easy Podcast. For the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I’ve also found great success in other social media platforms and online marketing…