Social Media Marketing Podcast

Social Media Marketing Podcast

www.socialmediaexaminer.com
Helping you navigate the social media jungle


Facebook Ads Strategy: A New Approach for a Competitive Marketplace - 380
Nov 15 • 49 min
Have your Facebook ads stopped working? Wondering what needs to change? To explore a new approach to Facebook ads strategy, I interview Nicholas Kusmich. Nicholas is a Facebook ads strategist with H2H Media Group. Learn more about Nicholas Kusmich:…
How to Ensure People Watch Your YouTube Videos - 379
Nov 8 • 45 min
Do you want more video views on YouTube? Wondering how to keep people watching your videos to the end? To explore how to ensure people watch your YouTube videos, I interview Brian G. Johnson. Brian is a YouTube expert who helps people amplify their…
Instagram Stories Branding: Marketing That Benefits Your Business - 378
Nov 1 • 46 min
Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging? To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman. Sue is an Instagram marketing expert and author of The…
Becoming Indispensable: How to Become Important to Others - 377
Oct 25 • 50 min
Want to become more valuable to your fans & followers? Join me (Social Media Examiner Founder, Michael Stelzner) as I share wisdom from 10 years of running Social Media Examiner. Learn how collaborating w/ others accelerated our growth, why we keep…
How to Use YouTube and Instagram to Establish Authority - 376
Oct 18 • 44 min
Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help? To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath. Amanda is a video marketing strategist…
How to Customize Facebook Ads Based on Customer Awareness Principles - 375
Oct 11 • 50 min
Looking for a proven Facebook ads strategy? Wondering how to deliver different ads based on peoples’ familiarity with your business? To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns. Ralph is…
Video Marketing Strategy: The Power of Video During the Customer Journey - 374
Oct 4 • 50 min
Want to use video marketing more effectively? Looking for a proven video strategy? To explore how to develop an effective video marketing strategy, I interview Ben Amos. Ben is a video marketing expert and host of the Engage Video Marketing Podcast. More…
TikTok: What Marketers Need to Know - 373
Sep 27 • 45 min
Are you curious about TikTok? Wondering how to use TikTok for your marketing? To explore what marketers need to know about TikTok, I interview Rachel Pedersen. Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. More…
Local Business Facebook Ads: What Marketers Need to Know - 372
Sep 20 • 48 min
Do you want more foot traffic for your local business? Wondering how Facebook ads can help? To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd. Allie is a Facebook ads expert who specializes in helping local…
Personal Branding: How to Successfully Build Your Brand - 371
Sep 13 • 47 min
Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast. Rory…
Artificial Intelligence and Marketing: What Marketers Need to Know - 370
Sep 6 • 43 min
Wondering how artificial intelligence (AI) will impact your marketing? Looking for AI tools you can begin using now? To explore what marketers need to know about artificial intelligence and marketing, I interview Paul Roetzer. Paul founded the Marketing…
Instagram Stories for Business: How to Create Engaging Stories - 369
Aug 30 • 49 min
Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon, an Instagram Stories expert who specializes in…
How to Create Videos That Sell: A Proven Formula - 368
Aug 23 • 47 min
Do you use videos to sell your products or services? Looking for a proven model to help you sell with videos? To explore how to create videos that sell, I interview Owen Video on the Social Media Marketing Podcast. Owen is the founder of The Video…
Amazon Ads: What Marketers Need to Know - 367
Aug 16 • 47 min
Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers? To explore what marketers need to know about advertising on Amazon, in this episode I interview Brett Curry. Brett is CEO of OMG Commerce,…
How to Develop Superfans Who Gladly Evangelize for You - 366
Aug 9 • 49 min
Do you want to create superfans for your business? Wondering how to develop the kind of connected community that elevated your brand? To explore how to develop superfans who will gladly evangelize anything for you and your business, in this episode I…
How to Succeed With LinkedIn Ads - 365
Aug 2 • 46 min
Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads? To explore how to succeed with LinkedIn ads, in this episode I interview AJ Wilcox. AJ is the world’s leading LinkedIn ads expert and author of…
How to Get Your Videos Discovered on YouTube - 364
Jul 26 • 49 min
Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube? To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He…
Building a Community in a Changing Social Media World - 363
Jul 19 • 43 min
Could your business benefit from a dedicated community? Wondering where you should build your community? To explore why building community and groups is essential for marketers, I interview community-building expert Gina Bianchini, founder and CEO of…
Facebook Ad Funnels: A Framework for Any Business - 362
Jul 12 • 49 min
To explore how to set up a Facebook funnel, I interview Facebook ads expert Charlie Lawrance. Video Marketing Summit: socialmediaexaminer.com/vms Show notes: socialmediaexaminer.com/362 About Charlie: charlielawrance.co.uk/smm Review the show:…
LinkedIn Page Content Strategy: What Marketers Need to Know - 361
Jul 5 • 48 min
To explore creating content for LinkedIn pages and which new features can help, I interview Michaela Alexis, a LinkedIn expert and creator. Show notes: socialmediaexaminer.com/361 More from Michaela: mickalexis.com/building-your-empire-on-linkedin Review…
How to Target Cold Audiences With Facebook Ads - 360
Jun 28 • 47 min
Wondering how to use Facebook Ads to find new customers? Do you want to know who to target with cold ads on Facebook? To explore targeting cold audiences with Facebook ads, I interview Amanda Bond, a Facebook ads expert. Show notes:…
Creating Instagram Ads That Convert - 359
Jun 21 • 48 min
Want to learn more about advertising on Instagram? Wondering how to create Instagram ads that lead to sales? To explore how to create Instagram ads that work, I interview Andrew Hubbard, a Facebook and Instagram ad expert. Show notes:…
How to Track Attribution on Facebook and Google - 358
Jun 14 • 49 min
Do you struggle to properly attribute your sales to your marketing efforts? Do you want to learn more about attribution with Facebook and Google? To explore the concept of attribution on Google and Facebook, I interview Chris Mercer, the world’s leading…
How to Use Quora for Marketing - 357
Jun 7 • 46 min
Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts? To explore how to use Quora for marketing, I interview JD Prater, Quora’s full-time evangelist. Show notes: socialmediaexaminer.com/357 Google Analytics for…
How to Create Content That Attracts Customers - 356
May 31 • 52 min
Do you need a better content marketing plan? Wondering how to improve your content strategy? To explore creative ways to regularly create content, I interview Melanie Deziel, a former journalist, and a storytelling expert. Show notes:…
How to Write Facebook Ads That Sell - 355
May 24 • 49 min
Do you want to create ad copy that sells? Wondering how you can improve your Facebook ads? To explore how to write Facebook ad copy that converts, I interview Ken Moskowitz, founder of Ad Zombies, one of the world’s top flat-fee ad copywriting services.…
How to Use IGTV for Marketers - 354
May 17 • 47 min
Wondering how to use IGTV (Instagram TV) for marketing? Looking for a successful use case? To explore IGTV and how it can help your business, I interview Jasmine Star, Instagram expert, professional photographer, and business strategist. Show notes:…
Facebook Declining for Marketers: New Report
May 11 • 31 min
Hey there, Michael Stelzner coming to you with an important bonus episode. I want to talk about some important new research that was just released. Here’s what we’ll cover: The decline of Facebook for marketing, use of live video, Messenger bots,…
How Local Businesses Can Drive More Foot Traffic - 353
May 10 • 47 min
Do you want to drive more foot traffic into your local business? Wondering how social media marketing can help? To explore how local businesses can drive more foot traffic, I interview Stacy Tuschl, a local business marketing expert and owner of two…
How to Test Your Facebook Ads for Optimal Results - 352
May 3 • 45 min
Do you want to optimize your Facebook ads? Wondering what the best audience, creative, and placement are to use for your message? To explore how to test your Facebook ads for optimal results, I interview Andrea Vahl, Facebook ads expert and author of…
Advanced Facebook Retargeting: How to Up Your Ads Game - 351
Apr 26 • 46 min
Want to run better Facebook retargeting ads? Wondering what tactics could improve your Facebook campaign performance? To explore advanced Facebook retargeting, I interview Susan Wenograd. 4:40 Why Facebook retargeting is valuable 6:22 Common Facebook…
How to Develop a Thriving Community - 350
Apr 19 • 45 min
Is community important to your business? Wondering where you should build your community? To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman, an expert in developing communities. Sponsored by the Social Media…
Facebook Groups: New Features for Businesses - 349
Apr 12 • 45 min
Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features? To explore what’s new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta, a Facebook Groups expert. Show notes:…
How to Create Video Ad Funnels That Work - 348
Apr 5 • 49 min
Thinking about creating more video ads? Wondering how to produce more effective social media video ads? To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. Show notes: https://www.socialmediaexaminer.com/348
Is Facebook Organic Marketing Dead? - 347
Mar 29 • 48 min
Have recent changes to Facebook impacted your marketing? Wondering what you should and shouldn’t be doing with your organic Facebook marketing? To explore Facebook organic marketing, I interview Mari Smith, a consultant for Facebook, and the leading…
How to Avoid Distraction as a Marketer - 346
Mar 22 • 51 min
Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? To explore how to avoid distraction as a marketer and as a human, I interview Brian Solis, a digital analyst and futurist at the Altimeter…
Daily Vlogging: How to Tell Video Stories - 345
Mar 15 • 43 min
Wondering how to tell better stories with video? Wondering how to create interesting stories from mundane events or topics? To explore how to tell fascinating stories with video, I interview Cody Wanner, a classically trained filmmaker who specializes in…
How to Become a Powerful Influencer: The Nathan Latka Story - 344
Mar 8 • 51 min
Are you wondering how to grow your social influence? Do you have big dreams but need direction? To explore how to build powerful influence, I interview Nathan Latka, who hosts The Top Entrepreneurs podcast. Sponsored by Social Media Marketing World:…
Creating Instagram Stories People Love to Watch - 343
Mar 1 • 51 min
Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events? To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer…
How to Create Long-Form Videos That Sell - 342
Feb 22 • 49 min
Want to improve your video marketing? Wondering how to make marketing videos that people enjoy watching? To explore how to create long-form video that sells, I interview Daniel Harmon, the chief creative officer at Harmon Brothers, a business that…
How to Become Iconic: Succeeding by Standing Apart - 341
Feb 15 • 45 min
Want to set yourself apart from others in your industry? Wondering how you can stay top of mind with your customers? To explore how to make your brand iconic in today’s world, I interview Scott McKain. Scott is a professional speaker and author of the…
Marketing Reimagined: Why Marketers Must Change Now - 340
Feb 8 • 46 min
Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online? To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is…
Facebook Ad Sequences: A Better Way to Acquire Customers - 339
Feb 1 • 50 min
Want to lower the cost of your Facebook ads? Curious how connecting with your customers can help? To explore Facebook ad sequences that cost less and improve results, I interview Amanda Bond, a leading Facebook ads expert. Sponsored by Social Media…
Google Data Studio: How Marketers Can Build Powerful Dashboards - 338
Jan 25 • 46 min
Want an easy way to interpret your analytics? Wondering how to create dashboards? To explore how to create dashboards with Google Data Studio, I interview Chris Mercer, a measurement marketing expert. Sponsored by Social Media Marketing World:…
Phrases That Sell: 8 Copywriting Tips - 337
Jan 18 • 46 min
Want to write marketing copy that moves people to take action? Looking for tips from an expert copywriter? To explore how to create phrases that sell, I interview Ray Edwards, one of the world’s leading copywriters. Sponsored by Social Media Marketing…
Narrative Storytelling: How to Weave Stories Into Your Marketing - 336
Jan 11 • 59 min
Wondering how storytelling can help you better connect with your fans and customers? Looking for ways to tell more interesting marketing stories? In this episode, I interview Melissa Cassera, a storytelling expert and screenwriter for television and…
YouTube Live: What Marketers Need to Know - 335
Jan 4 • 46 min
Do you want to reach more customers on YouTube? Wondering how YouTube Live can help you grow your audience and business? In this episode, I interview Nick Nimmin, a YouTube expert for YouTube creators. Sponsored by Social Media Marketing World:…
Social Customer Care: Why Marketers Should Care - 334
Dec 28, 2018 • 50 min
Wondering how social customer care improves your marketing results? Want tips for acquiring and retaining customers? In this episode, I interview Shep Hyken, a customer service and experience expert. Sponsored by Social Media Marketing World:…
How to Make Better Marketing Decisions: Unthinkable Wisdom - 333
Dec 21, 2018 • 48 min
Do you need to make better strategic decisions? Wondering how to change your decision-making process? In this episode, I interview Jay Acunzo. Jay is an expert on the production of docuseries and video marketing for B2B businesses. Sponsored by Social…
YouTube Ads: What Marketers Need to Know - 332
Dec 14, 2018 • 52 min
Do you want to diversify your social media advertising? Wondering how to make YouTube ads work for your business? In this episode, I interview Tom Breeze, YouTube ads expert and founder of a YouTube ad agency. Sponsored by Social Media Marketing World:…
Twitter Marketing: Creative Ways to Connect With Your Audience - 331
Dec 7, 2018 • 47 min
Wondering how Twitter engagement can help your business? Looking for tips on sharing authentic tweets and conversations with prospects? In this episode, I interview Dan Knowlton, a creative marketer, speaker, and trainer. Sponsored by Social Media…
Revenue Optimization: Maximizing ROI on Your Ads - 330
Nov 30, 2018 • 54 min
Want your Facebook and Google ads to generate more revenue? Curious how Google Analytics data can help you find website optimizations that will help? In this episode, I interview Tanner Larsson, an eCommerce optimization expert who focuses on revenue and…
LinkedIn Video: How Marketers Can Create Videos People Watch on LinkedIn - 329
Nov 23, 2018 • 49 min
Looking to connect with an audience that has buying power? Wondering how to reach LinkedIn users with video? In this episode, I interview Goldie Chan, a LinkedIn video expert who produces a daily video show about marketing. Sponsored by Social Media…
Modern Marketing: Wisdom From Seth Godin - 328
Nov 16, 2018 • 44 min
Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers? In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books.…
How to Create Ads That Move People to Action - 327
Nov 9, 2018 • 48 min
Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? In this episode, I interview Talia Wolf. She’s the founder of an agency that specializes in conversion rate optimization for websites, landing…
Facebook Video: Insight From a Facebook Watch Success Story - 326
Nov 2, 2018 • 44 min
Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video? In this episode, I interview Rachel Farnsworth, a Facebook video expert. Her Facebook Watch show has more than 4 million subscribers.…
How to Drive Organic Traffic With Bots - 325
Oct 26, 2018 • 50 min
Want more website visitors? Wondering how Messenger bots can help? In this episode, I interview Natasha Takahashi, a chatbot expert and founder of a community for marketers seeking to master bots. Sponsored by Social Media Marketing World:…
Why We Abandoned Facebook Video Longer Than Two Minutes
Oct 24, 2018 • 29 min
Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I’d like to share some important marketing lessons we discovered and a resource I think you’ll enjoy. Here’s the video I released on Facebook, announcing the move:…
How Artificial Intelligence Is Changing Marketing - 324
Oct 19, 2018 • 50 min
Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? In this episode, I interview Mike Rhodes, an expert in helping businesses with customer…
How to Cultivate Community With Facebook Groups - 323
Oct 12, 2018 • 49 min
Want more engagement in your Facebook group? Looking for tips on shaping your group’s culture? In this episode, I interview Dana Malstaff. She’s the author of Boss Mom and host of the Boss Mom podcast. Sponsored by Social Media Marketing World:…
How to Get Customers to Evangelize Your Business - 322
Oct 5, 2018 • 46 min
Want to increase your business’s exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes? In this episode, I interview Jay Baer. He’s the author of multiple books and co-author of the new book Talk Triggers.…
How to Sell With Facebook Lead Ads - 321
Sep 28, 2018 • 49 min
Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help? In this episode, I interview Oli Billson. He’s a business growth expert who specializes in direct response and marketing automation. Sponsored by Social Media…
How to Get More Engagement With Facebook Live - 320
Sep 21, 2018 • 40 min
Want more people to watch, share, and comment on your live videos? Looking for tips on improving the quality of viewer engagement? In this episode, I interview Stephanie Liu, a live video expert and social media consultant. Sponsored by Social Media…
Pinterest Strategy: How to Get More Traffic From Pinterest - 319
Sep 14, 2018 • 44 min
Want more visitors to your website? Wondering how Pinterest can help? In this episode, I interview Jennifer Priest, a Pinterest expert and social media strategist. Sponsored by Social Media Marketing World: http://www.socialmediaworld19.com Show notes:…
Instagram Live: How to Create and Repurpose Live Content - 318
Sep 7, 2018 • 48 min
Want to grow your audience with Instagram Live? Looking for tips on creating Instagram Live videos? In this episode, I interview Todd Bergin, a live video and Instagram video expert. Sponsored by Social Media Marketing World:…
How to Build Better Stories With Collaboration and Improv - 317
Aug 31, 2018 • 45 min
Want fresh ideas for your marketing content? Curious how improv techniques can help? In this episode, I interview Kathy Klotz-Guest, a storytelling expert and the author of Stop Boring Me. Sponsored by Social Media Marketing World:…
Messenger Bot Funnels: How to Nurture Prospects Toward a Sale - 316
Aug 24, 2018 • 53 min
Thinking about getting into Messenger bots? Wondering how to use bots to get people into marketing funnels? In this episode, I interview Mary Kathryn Johnson, a Messenger bot expert who advises and helps businesses build bots. Sponsored by Social Media…
The Facebook Ad Algorithm: What Marketers Need to Know - 315
Aug 17, 2018 • 50 min
Want to lower your Facebook ad costs? Looking for tips to optimize your Facebook ad campaigns? In this episode, I interview Ralph Burns, a Facebook ads expert who runs an ad agency focused on serving eCommerce businesses. Sponsored by Social Media…
How to Grow: Wisdom From 6 Years of Podcasting - 314
Aug 10, 2018 • 45 min
In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner). The topics I’ll cover include how to grow anything, how to succeed via omission, how to…
Facebook Analytics: What Marketers Need to Know - 313
Aug 3, 2018 • 47 min
Wondering how Facebook Analytics differs from other analytics tools? Want tips for improving the performance of your funnels and ads? In this episode, I interview Andrew Foxwell. He’s a Facebook ads expert who runs an agency for direct-response eCommerce…
How to Create a Live Show on YouTube - 312
Jul 27, 2018 • 47 min
Wondering what you need to stream a live video show? Looking for tips on working with the hardware and software? In this episode, I interview Dusty Porter, a video and tech expert who hosts the YouTube Creators Hub podcast. Show notes:…
Instagram Stories Strategy: How to Make Stories That Benefit Your Business - 311
Jul 20, 2018 • 53 min
Want to attract more leads with Instagram? Curious how a story arc on Instagram Stories can help? In this episode, I interview Tyler J. McCall. He’s an Instagram marketing expert who’s focused on Instagram strategy. Show notes:…
Facebook Ads for Webinar Funnels: How to Maximize Your Results - 310
Jul 13, 2018 • 45 min
Want a scalable way to share your webinar? Looking for tips on building trust with a cold audience? In this episode, I interview Andrew Hubbard. He’s a Facebook ads expert who specializes in helping people sell digital products and services to fill their…
Messenger Bot Strategy: How Businesses Can Use Bots - 309
Jul 6, 2018 • 49 min
Want to boost conversions while lowering marketing costs? Wondering how Facebook Messenger bots can help? In this episode, I interview Molly Pittman. She’s a Facebook Messenger bot expert. Show notes: https://www.socialmediaexaminer.com/309
Twitch: What Marketers Need to Know - 308
Jun 29, 2018 • 44 min
Want to know how Twitch is growing live video audiences? Wondering how Twitch supports loyal, engaged communities? In this episode, I interview Luria Petrucci. She’s the co-founder of a website that offers incredible content and services for live…
Curiosity Marketing: A Better Way to Win Loyal Customers - 307
Jun 22, 2018 • 56 min
Want your audience to ask about your products? Wondering how to spark people’s interest? In this episode, I interview Chalene Johnson. She’s a marketer, speaker, teacher, and author. Show notes: https://www.socialmediaexaminer.com/307
How to Use Facebook Ads to Improve Your Video Views - 306
Jun 15, 2018 • 51 min
Want longer video views on Facebook? Wondering how the Facebook suggested video feed can help? In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. Show notes: https://www.socialmediaexaminer.com/306
Fun: How to Love the Work You Do - 305
Jun 8, 2018 • 40 min
Are you struggling to balance your work and personal life? Wondering if the hustle and grind are worth the toll they take on you? In this episode, I interview Joel Comm. Joel co-hosts The Bad Crypto Podcast and is the author of 15 books. Show notes:…
Personal Brand Pivot: How to Become The Next You - 304
Jun 1, 2018 • 42 min
Wondering how you can become known for something new? Looking for tips to help you focus your brand on a different area? In this episode, I interview Amy Landino (formerly Schmittauer), the host of AmyTV. She’s a video blogger, speaker, and coach. Show…
Alexa Flash Briefings: What Marketers Need to Know - 303
May 25, 2018 • 45 min
Want to reach people regularly via their smart speakers? Wondering how Alexa flash briefings work? In this episode, I interview Chris Brogan, a digital marketing advisor for large businesses. He specializes in customer experience marketing with a focus on…
Crisis Planning: How to Publicly Respond to Business Problems - 302
May 18, 2018 • 45 min
Want to be prepared for problems in your business? Wondering how to plan a public response to any issue? In this episode, I interview Gini Dietrich, a crisis management professional. She’s the founder and CEO of a site that helps businesses thrive with…
How to Generate Leads and Sell With Live Video - 301
May 11, 2018 • 44 min
Want to increase leads and sales? Wondering how live video can help? In this episode, I interview Nicole Walters. She’s an income strategist and hosts a live show on Facebook. Show notes: https://www.socialmediaexaminer.com/301
Marketer to Instagram Influencer: The Josh Horton Story - 300
May 4, 2018 • 44 min
Want to become an Instagram influencer? Wondering how to maximize the exposure of your Instagram posts? In this episode, I interview Josh Horton, known online as Jugglin’ Josh. He’s a marketer turned influencer with more than a million followers across…
Facebook Groups: How to Develop Engaging Communities - 299
Apr 27, 2018 • 44 min
Want to create an engaged Facebook group? Are you looking for creative ways to develop a loyal community inside a Facebook group? In this episode, I interview Caitlin Bacher, a Facebook Groups expert who has helped many people start and grow successful…
How to Use Facebook Lookalike Audiences With Custom Audiences - 298
Apr 20, 2018 • 47 min
Want to expand your ad reach on Facebook? Looking for new ways to target potential customers? In this episode, I interview Rick Mulready. Rick is a Facebook ads expert and host of the podcast, The Art of Paid Traffic. Show notes:…
Predictive Analytics: How Marketers Can Improve Future Activities - 297
Apr 13, 2018 • 40 min
Want your marketing to be more efficient? Wondering how predicting your marketing cycles can help? In this episode, I interview Chris Penn, the co-founder and chief innovator at Brain+Trust Insights. Show notes: https://www.socialmediaexaminer.com/297
How to Combine Facebook Ads and Content for Better Results - 296
Apr 6, 2018 • 46 min
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? In this episode, I interview Keith Krance, a Facebook ads expert. He’s host of the Perpetual Traffic podcast, founder of Dominate Web Media,…
LinkedIn Prospecting: How to Find and Connect With Future Customers - 295
Mar 30, 2018 • 42 min
Do you want more clients? Wondering if LinkedIn can help you acquire more business? In this episode, I interview LinkedIn marketing expert John Nemo. Author of LinkedIn Riches: How to Use LinkedIn for Business, Sales and Marketing, John is also host of…
How to Get Started With Messenger Bots - 294
Mar 23, 2018 • 44 min
Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? In this episode, I interview Dana Tran, a bot expert who writes about Messenger bots. Show notes: https://www.socialmediaexaminer.com/294
How to Build a Facebook Ad Funnel - 293
Mar 16, 2018 • 43 min
Do you want more conversions from your Facebook ads? Wondering how funnels can help? In this episode, I interview Susan Wenograd, a Facebook ads expert who specializes in Facebook ad funnels. Show notes: https://www.socialmediaexaminer.com/293
Personal Branding: How to Create and Market Yourself - 292
Mar 9, 2018 • 43 min
Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? In this episode, I interview Chris Ducker, serial entrepreneur and author of Rise of the Youpreneur. Show notes: https://www.socialmediaexaminer.com/292
Instagram Stories: How Businesses Can Make the Most of Stories - 291
Mar 2, 2018 • 41 min
Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? In this episode, I interview Sue B. Zimmerman, an Instagram expert who helps businesses and marketers take their…
Twitter Engagement: How to Connect With People on Twitter - 290
Feb 23, 2018 • 47 min
Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? In this episode, I interview Andrew Pickering and Peter Gartland, also known as Andrew and Pete. They authored Content Mavericks, and are known…
Webinars: How to Market and Sell Using Webinars - 289
Feb 16, 2018 • 41 min
Looking for a proven way to sell courses and consulting? Interested in boosting webinar attendance and conversions? In this episode, I interview Amy Porterfield. Amy is an online marketing expert and host of the Online Marketing Made Easy Podcast. Show…
YouTube Community Tab: How YouTube Is Changing - 288
Feb 9, 2018 • 43 min
Want to keep your YouTube subscribers engaged? Interested in new YouTube features that help promote your videos? In this episode, I interview Tim Schmoyer, founder of VideoCreators.TV, a YouTube community of more than 340,000 video creators. Show notes:…
How to Use Video Content to Sell - 287
Feb 2, 2018 • 43 min
Wondering how video can support your sales process? Looking for tips on how to use video in your marketing funnel? In this episode, I interview Marcus Sheridan, an amazing keynote speaker. Formerly known as The Sales Lion, Marcus is a partner at a digital…
Storytelling With Video: The Journey - 286
Jan 26, 2018 • 43 min
Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? In this episode, I share my experiences leading up to and creating The Journey. Discover how sharing the struggles…
Facebook News Feed Changes: Why We Need a New Strategy
Jan 20, 2018 • 46 min
On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week. Listen to our episode from Friday, January 19, 2018. Show notes:…
YouTube Ranking: How to Get More Views on YouTube - 285
Jan 19, 2018 • 44 min
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? In this episode, I interview Sean Cannell, a YouTube expert who specializes in video influencers, video equipment, and video…
Facebook Video Ad Sequences: Converting by Addressing Objections - 284
Jan 12, 2018 • 48 min
Do you use Facebook video ads? Want them to be more effective? In this episode, I interview Tommie Powers, a Facebook ads expert who specializes in helping businesses that sell products people use over and over. Show notes:…
Twitter Renaissance: Is It Time to Reconsider Twitter? - 283
Jan 5, 2018 • 42 min
Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? In this episode, I interview Mark Schaefer, author of KNOWN, The Content Code, and The Tao of Twitter, now in its fourth edition. Show notes:…
Using Facebook Ads to Turn New Customers Into Repeat Customers - 282
Dec 29, 2017 • 44 min
Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? In this episode, I interview Maxwell Finn, the co-founder of a Facebook ad agency that specializes in customer acquisition. Show notes:…
LinkedIn Native Video: What Marketers Need to Know - 281
Dec 22, 2017 • 42 min
Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? In this episode, I interview Viveka von Rosen, co-founder and chief visibility officer at a social selling…
Video Creator to Traditional Media Star: The Zach King Story - 280
Dec 15, 2017 • 41 min
Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? In this episode, I interview Zach King, a filmmaker and YouTube personality who’s known for creating digital…
Visual Personal Branding: How to Build a Loyal Following With Images - 279
Dec 8, 2017 • 43 min
Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? In this episode, I interview Jenna Kutcher, host of the Goal Digger Podcast. She’s formally a professional wedding…
5 Social Tools for Social Media Marketers - 278
Dec 1, 2017 • 41 min
Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? In this episode, I interview Ian Cleary, the founder of a digital agency with a popular marketing technology…
Future of Live Video: 360 Live and Virtual Reality Live - 277
Nov 24, 2017 • 44 min
Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? In this episode, I interview Joel Comm, a live video expert. He’s the author of the books Live…
Facebook Ad Custom Audiences: Retargeting Those Who Know You - 276
Nov 17, 2017 • 44 min
Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? In this episode, I interview Amanda Bond, a leading Facebook ad strategist. She’s a regular correspondent on…
YouTube Pre-Roll Ads: How to Acquire Customers With Video - 275
Nov 10, 2017 • 43 min
Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? In this episode, I interview Billy Gene Shaw, a Facebook and YouTube marketing expert. His agency helps businesses acquire customers. Show notes:…
The Facebook Algorithm Explained for Marketers - 274
Nov 3, 2017 • 47 min
Want to maximize the reach of your Facebook posts? Wondering how the Facebook relevance score and boosting posts can help? In this episode, I interview Dennis Yu, a Facebook ads expert and CTO of BlitzMetrics: a business that’s part school and part agency…
How Social Media Has Evolved and Where It Is Headed - 273
Oct 27, 2017 • 46 min
Want to prepare for emerging social technologies and marketing tactics? Wondering how to reach your audience as algorithms change? In this episode, I interview Brian Solis, a digital analyst and futurist at the Altimeter Group. He’s considered one of the…
Chatbots: Marketing Automation via Messenger - 272
Oct 20, 2017 • 44 min
Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? In this episode, I interview Andrew Warner. When Andrew was younger, he built a company to $30 million in annual sales. Today,…
How to Get Leads and Customers at Events - 271
Oct 13, 2017 • 41 min
Wondering how taking part in live events can help your business? Interested in tips on networking and sponsorships for events? In this episode, I interview Emily Crume and Demian Ross from our biz dev division at Social Media Examiner. Each has been…
Creating Short, Snackable Videos for Instagram and Beyond - 270
Oct 6, 2017 • 47 min
Wondering how to film and edit compelling 60-second videos? Want your videos to boost social media engagement? In this episode, I interview Lindsay Ostrom, founder of PinchofYum.com and author of the Tasty Food Photography ebook. Show notes:…
YouTube Remarketing: How to Retarget People on YouTube - 269
Sep 29, 2017 • 47 min
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? In this episode, I interview Brett Curry, CEO of OMG Commerce and a YouTube ads expert. He authored “The Ultimate Guide to Google Shopping” for…
Product Evangelism: How to Evangelize and Create Advocates - 268
Sep 22, 2017 • 32 min
Want to create an intensely loyal fan base for your product? Wondering how a product evangelist can help? In this episode, I interview Guy Kawasaki, the chief evangelist at Canva, a brand ambassador for Mercedes, and formerly the evangelist for Apple…
How to Work With YouTube Influencers - 267
Sep 15, 2017 • 46 min
Want your ads to reach an enthusiastic niche audience? Have you considered collaborating with YouTube video influencers? In this episode, I interview Derral Eves, one the world’s top YouTube video marketing experts. He’s consulted with many of the world’s…
Medium: Why Bloggers Should Consider Publishing on Medium - 266
Sep 8, 2017 • 41 min
Want to position yourself as an authority on a specific subject? Have you considered publishing your blog posts on Medium? In this episode, I interview Dakota Shane, a social media columnist. He co-founded a social media agency for breweries and…
How to Generate Revenue With Your Content - 265
Sep 1, 2017 • 41 min
Want to make money from your content? Wondering how a loyal audience can create business opportunities? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and Content Marketing World. He’s written five books including…
Selling With Video: YouTube and Facebook Video Marketing - 264
Aug 25, 2017 • 42 min
Want to create a sales video that converts? Looking for expert tips about building rapport with your prospects? In this episode, I interview Jeremy Vest, founder of Vidpow, the YouTube-certified agency for big brands and channels including…
How to Optimize Your Facebook Ads: A Proven Approach - 263
Aug 18, 2017 • 48 min
Want to improve the performance of your Facebook campaigns? Wondering how to successfully test and fine-tune your Facebook ads? In this episode, I interview Azriel Ratz, author of the Facebook Pixel eBook and the Facebook Ads Mastery online course. He…
Growing Social Media Examiner: The Bumpy Road of Pursuit - 262
Aug 11, 2017 • 41 min
Ever wonder how Social Media Examiner started? Are you curious about the obstacles we faced in building a sizable media entity? In this episode, my friend Mark Mason, host of the Late Night Internet Marketing Podcast, interviews me to celebrate the fifth…
Live Video Tools: The Best Apps for Going Live - 261
Aug 4, 2017 • 45 min
Are you planning to start a live video show? Want to know which tools you’ll need to broadcast live? In this episode, I interview Ian Anderson Gray, the founder of Seriously Social, a blog focused on social media tools. Ian is also a live video tools…
Our New Podcast: Social Media Marketing Talk Show
Aug 2, 2017 • 64 min
Have you noticed that social networks seem to change every week? How can anyone possibly keep up? I’m excited to announce the new Social Media Marketing Talk Show audio podcast. Each week Social Media Examiner brings you: News, Commentary, & Tips. In each…
Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences - 260
Jul 28, 2017 • 41 min
Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? In this episode, I interview Shane Sams, the co-host of the Flipped Lifestyle podcast, a show focused on helping families make money…
Messenger Chatbots: How to Get Started - 259
Jul 21, 2017 • 44 min
Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? In this episode, I interview Ben Beck, a bot expert who writes a weekly column for ClearVoice.com. He has an online course focused on generating leads…
Video Authenticity: How to Perform On-Camera - 258
Jul 14, 2017 • 41 min
Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? In this episode, I interview David H. Lawrence XVII, an actor and professional voice artist. You may recognize him as the Puppet Master from the TV…
Facebook Ads: Creative Ways to Attract Prospects and Customers - 257
Jul 7, 2017 • 40 min
Do you advertise on Facebook? Are your ads converting? In this episode, I interview Zach Spuckler, a Facebook ads expert and host of the Heart, Soul & Hustle podcast, a show about generating more leads, sales, and conversions. Show notes:…
Creating Advanced Facebook Custom Audiences Using Google Tag Manager - 256
Jun 30, 2017 • 43 min
Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? In this episode, I interview Chris Mercer, an analytics expert who specializes in helping marketers…
Live Video Strategy: How to Create a Show That Engages - 255
Jun 23, 2017 • 42 min
Interested in broadcasting live video? Have you considered starting a live video show? In this episode, I interview Luria Petrucci, a live video expert. She’s the host of a live show dedicated to helping businesses produce professional live streams. Show…
Social Customer Care: Apps and Processes for Success - 254
Jun 16, 2017 • 42 min
How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? In this episode, I interview Dan Gingiss, author of Winning at Social Customer Care, head of global social media at McDonald’s, and host…
Facebook Video Retargeting for Live Video and Beyond - 253
Jun 9, 2017 • 42 min
Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? T In this episode, I interview Amanda Bond, who’s known as the “Ad Strategist” specializing in Facebook ads. Amanda also advises top social pros and has taught the…
Influencer Marketing: How to Scale Your Social Media Exposure - 252
Jun 2, 2017 • 42 min
Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? In this episode, I interview Neal Schaffer, author of three social media books. He teaches social media strategy at Rutgers University.…
Local Social Media Marketing With Facebook and Instagram - 251
May 26, 2017 • 43 min
How do you promote your business locally? Are you using Facebook and Instagram? In this episode, I interview Bruce Irving, the host of the Smart Pizza Marketing podcast, where he helps local pizza restaurants master marketing. Show notes:…
Facebook Ads Strategy: How Marketers Can Win With Facebook - 250
May 19, 2017 • 49 min
Do you use Facebook ads? Want to make them more effective? In this episode, I interview Nicholas Kusmich, author of Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI. Show notes:…
Facebook Video for Marketers: Strategy for Future Success - 249
May 12, 2017 • 48 min
Do you create videos for your business? Wondering how to best leverage your videos on Facebook? In this episode, I interview Jay Baer, a digital marketing and social media strategist. He authored a book about social care, and also hosts the Social Pros…
Google Analytics and Social Media: What Marketers Need to Know - 248
May 5, 2017 • 51 min
Do you track the return on your social media activity in Google Analytics? Want to discover some valuable shortcuts? In this episode, I interview Annie Cushing, Google Analytics expert and chief data officer at Outspoken Media digital marketing agency.…
Facebook Marketing: Why It Is Time to Rethink Everything - 247
Apr 28, 2017 • 46 min
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? In this episode, I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The…
Facebook for Local Business: Creative Ways to Grow - 246
Apr 21, 2017 • 37 min
Is your local business on Facebook? Wondering how to market your business more effectively? In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Show…
Instagram Business Profiles: Why Marketers Should Upgrade - 245
Apr 14, 2017 • 41 min
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? In this episode, I interview Jenn Herman, a social media consultant and Instagram marketing expert. Her blog, JennsTrends.com, has placed in our top 10…
Live Video: Tips and Techniques for Creating Great Content - 244
Apr 7, 2017 • 40 min
Do you broadcast live video? Want to learn how to create an engaged following? In this episode, I interview Alex Khan, the founder of Attractive Media, a German social media agency that helps businesses with live video. Show notes:…
Google Analytics: How to Analyze the Behavior of Your Site Visitors - 243
Mar 31, 2017 • 46 min
Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media. Andy specializes in…
Facebook Messenger Marketing: What Marketers Need to Know - 242
Mar 24, 2017 • 43 min
Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? In this episode, I interview Molly Pittman, the vice president of marketing at DigitalMarketer. She specializes in…
Animated Visuals: How to Bring Still Images to Life - 241
Mar 17, 2017 • 43 min
Do you use visuals on your blog and social media? Have you considered animating them? In this episode, I interview visual marketing expert Donna Moritz. Her blog Socially Sorted was recognized as one of Social Media Examiner’s Top 10 Social Media Blogs in…
How to Use Facebook to Market Your Products - 240
Mar 10, 2017 • 44 min
Do you have products to sell? Have you tried using Facebook ads to promote your products? In this episode, I interview Steve Chou. Steve and his wife run an ecommerce site that sells handkerchiefs and linens at BumblebeeLinens.com. Show notes:…
Thought Leadership: How to Become Known to People Who Matter - 239
Mar 3, 2017 • 41 min
Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? In this episode, I interview Mark Schaefer, a prolific blogger, author, and speaker. He’s written Social Media Explained, The Content Code, and The Tao of…
Video Blogging: How to Create Consistent YouTube Content - 238
Feb 24, 2017 • 41 min
Do you create videos to promote your business? Have you considered starting a regular video blog? In this episode, I interview Amy Schmittauer, an online video expert. She founded Vlog Boss Studios and regularly produces awesome content for her YouTube…
How to Use Facebook Ads to Boost Your Best Content - 237
Feb 17, 2017 • 47 min
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? In this episode, I interview Larry Kim, the founder and chief technology officer for WordStream. He’s a frequent blogger, pay-per-click expert, and…
Instagram Stories: How to Create Engaging Stories - 236
Feb 10, 2017 • 46 min
Do you use Instagram? Wondering how Instagram Stories work? In this episode, I interview Sue B. Zimmerman, an Instagram marketing expert who helps businesses and marketers take their Instagram marketing to the next level. Show notes:…
Mobile Local Marketing: Reaching the Mobile Customer - 235
Feb 3, 2017 • 43 min
Do you have a local business? Want an effective way to market to people who are near you? In this episode, I interview Rich Brooks, author of The Lead Machine: The Small Business Guide to Digital Marketing. He’s also host of The Agents of Change podcast.…
Content Marketing Success: Why Answering Questions Sells - 234
Jan 27, 2017 • 46 min
Do you want more sales? Is content marketing a part of your strategy? In this episode, I interview Marcus Sheridan, a blogger, podcaster, and keynote speaker who specializes in content and inbound marketing. Show notes:…
Facebook Community Development: How to Cultivate Loyal Fans - 233
Jan 20, 2017 • 45 min
Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? In this episode, I interview Holly Homer, a professional blogger whose Kids Activities Blog helps parents discover fun things to do with their…
Building a Business on the Back of Interviews -232
Jan 13, 2017 • 45 min
Do you interview people for your blog or podcast? In this episode, I interview Nathan Chan, the founder, CEO, and publisher of Foundr Magazine, a paid digital magazine that profiles well-known entrepreneurs. Show notes:…
Live Video and Marketing: Where the Industry Is Heading - 231
Jan 6, 2017 • 49 min
Interested in using live video for business? Have you considered creating a live video show? In this episode, I interview Brian Fanzo, a tech evangelist who specializes in live video. He’s the founder of iSocialFanz and host of the FOMOFanz podcast. Show…
How to Build Raving Fans in Unconventional Ways - 230
Dec 30, 2016 • 51 min
Do you want enthusiastic fans? Looking for unique ways to engage your audience? In this episode, I interview Pat Flynn, the founder of SmartPassiveIncome.com, a website dedicated to helping people start businesses. Show notes:…
Advanced Blogging: How to Make Your Blog Serve Your Business - 229
Dec 23, 2016 • 42 min
Do you have a blog? Want to supercharge your content and increase email subscribers? In this episode, I interview Darren Rowse, one of the world’s leading experts on blogging. He’s the founder of two popular blogs: Digital Photography School and…
How Snapchat and Periscope Can Grow a Business - 228
Dec 16, 2016 • 39 min
Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? In this episode, I interview John Kapos, part of a long family line of chocolatiers who have run Perfection Chocolates in Australia since 1939. Show…
The Social Media Examiner Story: From Blog to Conference - 227
Dec 9, 2016 • 46 min
Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? In this episode, Ray Edwards of The Ray Edwards Show takes the mic to get the backstory on how Social Media Examiner went from…
How to Grow a Business Using YouTube - 226
Dec 2, 2016 • 40 min
Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? In this episode, I interview Sunny Lenarduzzi, a video marketing expert. Previously she was a TV news reporter and the host of the Social…
How to Sell on Instagram - 225
Nov 25, 2016 • 44 min
Is your business on Instagram? Do you want to use Instagram as a revenue stream? In this episode, I interview Jasmine Star, a professional photographer who specializes in Instagram marketing. She starts with law school, transitions to photography, and…
Email Sales Funnels: How to Automate Your Sales - 224
Nov 18, 2016 • 48 min
Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? In this episode, I interview Yaro Starak, a blogging expert who specializes in helping people turn their blogs into profitable businesses. Show notes:…
Facebook Live: Fuel All of Your Content With Live Video - 223
Nov 11, 2016 • 54 min
Do you broadcast on Facebook Live? Want to discover how to use your videos to create more content? In this episode, I interview Chalene Johnson, a lifestyle expert, author of Push, and host of two top podcasts: Build Your Tribe and The Chalene Show. Show…
Conversion Optimization: How to Split Test Your Way to Success - 222
Nov 4, 2016 • 42 min
Want to get more leads and subscribers? Have you considered optimizing your opt-in forms? In this episode, I interview Chris Dayley, who is the VP of site testing and optimization at Disruptive Advertising, an agency that specializes in site testing and…
360 Video for Marketers: What You Need to Know - 221
Oct 28, 2016 • 45 min
Have you tried producing 360 video? Want to discover how to create immersive, sharable 360 video? In this episode, I interview Ryan Anderson Bell of VRScout, a firm that connects Hollywood to virtual reality. Bell is the director of Help Erase Project, a…
Instagram Ads: What Marketers Need to Know - 220
Oct 21, 2016 • 36 min
Are you active on Instagram? Have you considered experimenting with ads? In this episode, I interview Jenn Herman, a social media consultant and Instagram expert. She authored an eBook called, How to Run a Successful Instagram Ad. Show notes:…
LinkedIn Ads: What Marketers Need to Know - 219
Oct 14, 2016 • 36 min
Do you advertise on LinkedIn? Have you considered LinkedIn advertising and want to learn more? In this episode, I interview AJ Wilcox, a LinkedIn ad expert. His agency, B2Linked, specializes in business-to-business advertising and lead generation on…
Influence and Persuasion: New Insights From Robert Cialdini - 218
Oct 7, 2016 • 39 min
Do you want to persuade more people to become customers? Wondering what the latest science on influence and persuasion has to say? In this episode, I interview Robert Cialdini, author of Influence and CEO of Influence at Work, a company that provides…
List Building: How to Grow Your Email List Using Facebook Live - 217
Sep 30, 2016 • 41 min
Do you want a bigger email list? Looking for list building techniques? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. Show notes:…
Twitter Ads: How to Advertise With Twitter - 216
Sep 23, 2016 • 36 min
Are you curious about Twitter ads? Want to discover the benefits of Twitter advertising? In this episode, I interview Neal Schaffer, author of Maximize Your Social and co-founder of the Social Tools Summit. Neal also runs PDCA Social, a social media…
Promoted Pins: How to Advertise on Pinterest - 215
Sep 16, 2016 • 39 min
Do you use Pinterest promoted pins? Want to discover how they work? In this episode, I interview Vincent Ng, president of MCNG Marketing and author of Pinterest to Profits with Pintalysis. Vincent helps businesses succeed with Pinterest marketing and…
Starting a YouTube Channel: How to Achieve YouTube Growth - 214
Sep 9, 2016 • 47 min
Do you have a YouTube channel? Want to optimize it to get more subscribers? In this episode, I interview Tim Schmoyer, founder of Video Creators, a YouTube channel and website that helps people grow their YouTube subscribers. Show notes:…
Facebook Split Testing: How to Make Your Ads Better - 213
Sep 2, 2016 • 41 min
Do you run Facebook ads? Have you tried split testing? In this episode, I interview Andrea Vahl, a Facebook marketing expert. She’s co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. Show notes:…
Video Production: How to Create Quality Videos Quickly - 212
Aug 26, 2016 • 45 min
Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced. He is a visual and video marketing expert, and has a popular YouTube channel where he teaches…
Selling With Story: How to Make Your Customer the Hero - 211
Aug 19, 2016 • 45 min
Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? In this episode, I interview Donald Miller, a story for business expert. He’s CEO of StoryBrand, which helps businesses…
How to Connect With Traditional Media Influencers - 210
Aug 12, 2016 • 45 min
Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? In this episode, I interview Josh Elledge, a consumer advocate and founder of SavingsAngel.com, a site dedicated to consumer savings. Show…
Customer Advocacy: How to Get People to Talk About Your Company - 209
Aug 5, 2016 • 44 min
Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy? Joey Coleman joins us today. He’s a customer advocacy consultant and coach who has worked with Hyatt Hotels, NASA, and Zappos. Show notes:…
Twitter Analytics: How to Know if Your Twitter Marketing Works - 208
Jul 29, 2016 • 41 min
Do you review your Twitter Analytics? Want to use them to improve your Twitter marketing? In this episode, I interview Ian Cleary, a social tech expert. His blog, RazorSocial.com, placed in our Top 10 Social Media Blogs four years in a row. Show notes:…
Facebook Ad Changes: What Marketers Need to Know - 207
Jul 22, 2016 • 47 min
Do you run Facebook ads? Are you familiar with the latest changes? In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com. Show notes:…
Live Video: Creative Ways to Do a Live Show on Facebook - 206
Jul 15, 2016 • 46 min
Do you broadcast live video? Have you considered hosting a regular show on Facebook Live? In this episode, I interview Disney expert Lou Mongello, author of multiple books and audio guides for visitors to Disney theme parks. He hosts the popular WDW Radio…
Smartphone Video Excellence: How to Film Like a Pro - 205
Jul 8, 2016 • 45 min
Do you record videos with your smartphone? Want to make them look really professional? In this episode, I interview Justin Brown, a video professional who specializes in helping marketers look great on camera. He’s been a coach, producer, and cameraman…
Twitter Chats: How Marketers Can Benefit From Twitter Chats - 204
Jul 1, 2016 • 43 min
Do you participate in Twitter chats? Want to discover how to get the most out of them? In this episode, I interview Madalyn Sklar, a Twitter marketing expert. She’s host of the Twitter Smarter podcast and hosts a weekly Twitter chat at #TwitterSmarter.…
Facebook Instant Articles: How to Get Started - 203
Jun 24, 2016 • 40 min
Have you seen Facebook Instant Articles? Are you curious about how to publish them? In this episode, I interview Leslie Samuel, a blogging expert who runs BecomeABlogger.com. He’s also the host of the Learning With Leslie podcast. Show notes:…
How to Get Your Videos to Perform in Search - 202
Jun 17, 2016 • 40 min
Do you create YouTube videos? Want to get them seen? In this episode, I interview Amy Schmittauer, a video marketing expert, public speaker, and host of the Savvy Sexy Social YouTube video series. Show notes: https://www.socialmediaexaminer.com/202
Influencer Marketing: What You Need to Know to Get Started - 201
Jun 10, 2016 • 44 min
Does your company work with influencers? Want to incorporate influencers into your marketing? In this episode, I interview Lee Odden, an influencer marketing expert. He’s the author of Optimize, the CEO of TopRank Marketing, and his company produces…
Launch Strategy: A Case Study in How to Move People to Action - 200
Jun 3, 2016 • 45 min
Are you planning to release a book, podcast, or other product? Want to make your launch a success? In this episode I interview Michael Hyatt, author of Platform and co-author of the new book, Living Forward. He’s also the host of the This Is Your Life…
Instagram Algorithm: How Marketers Should Alter Their Strategy - 199
May 27, 2016 • 45 min
Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? In this episode I interview Sue B. Zimmerman, the Instagram Gal. She’s the author of an eBook, and has taught Instagram marketing for small…
Content Creation Hacks: How to Quickly Produce Valuable Content - 198
May 20, 2016 • 41 min
Do you create content for your business? Looking for an easier way to make your content work for you? In this episode I interview Nick Westergaard, host of the On Brand Podcast and chief brand strategist at social and content agency, Brand Driven Digital.…
Snapchat and Podcasting Growth: What the Research Reveals - 197
May 13, 2016 • 40 min
Wondering if you should get into Snapchat? Is podcasting something you’re considering? In this episode I interview Tom Webster, vice president of strategy and marketing at Edison Research and co-host of the Marketing Companion podcast. Show notes:…
Social Media Visuals: How to Easily Create Visuals Without a Designer - 196
May 6, 2016 • 46 min
Do you use visuals in your social media? Want tools and tips to help you create images? In this episode I interview Donna Moritz. Donna is a visual marketing expert, and her blog Socially Sorted was recognized as one of Social Media Examiner’s Top 10…
Google AMP: What Bloggers Need to Know - 195
Apr 29, 2016 • 45 min
Have you heard of Google AMP? Want to know how it will impact your blog? In this episode I interview Leslie Samuel, who runs BecomeABlogger.com, where he teaches people how to blog with purpose. He’s also host of the Learning With Leslie podcast. Show…
Pinterest Tactics: How to Grow Your Pinterest Following and Your Traffic - 194
Apr 22, 2016 • 40 min
Do you post on Pinterest? Want to shake up your strategy? To discover what, how, and when to post on Pinterest, I interview Jeff Sieh, founder of ManlyPinterestTips.com and host of the Manly Pinterest Tips podcast. Show notes:…
Story for Business: How to Create Stories That Move People to Act - 193
Apr 15, 2016 • 43 min
Do you use stories to engage your audience? Want to see how powerful stories can be? In this episode I interview Park Howell, a brand story strategist who helps businesses grow through the power of stories. He also hosts the Business of Story podcast and…
The Art of Persuasion: How to Craft Words That Sell - 192
Apr 8, 2016 • 46 min
Do your words sell? Want to sharpen your copywriting skills? In this episode I interview Ray Edwards, author of Writing Riches and MoneyWords. He’s host of The Ray Edwards Show. His latest book is called How to Write Copy That Sells: The Step-by-Step…
Blog Comments Revisited: Why Major Bloggers Are Turning Comments Back On - 191
Apr 1, 2016 • 47 min
Do you have comments enabled on your blog? Have you ever turned them off? In this episode I interview Michael Hyatt and Brian Clark. Michael is author of Platform and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.…
Facebook Ads Strategy: How Marketers Need to Alter Their Techniques - 190
Mar 25, 2016 • 40 min
Do you use Facebook ads? Want to learn the latest strategies? In this episode I interview Rick Mulready, the host of the Art of Paid Traffic podcast. He’s a Facebook Ads coach and has numerous courses on Facebook advertising, including the FB ADvantage.…
Periscope: How Your Business Can Benefit From Live Video - 189
Mar 18, 2016 • 44 min
Do you broadcast on Periscope? Want to use it to connect with and grow your audience? In this episode I interview Kim Garst, author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. Her agency Boom! Social helps…
How Gary Vaynerchuk Turned a Video Series Into a Popular Book - 188
Mar 11, 2016 • 39 min
Do you use videos to enhance your brand? Want to find ways to grow your business? In this episode I interview Gary Vaynerchuk, CEO of VaynerMedia, host of the #AskGaryVee Show, and author of Jab, Jab, Jab, Right Hook, and #AskGaryVee: One Entrepreneur’s…
Facebook Live: Why Live Video Matters for Marketers - 187
Mar 4, 2016 • 44 min
Have you tried Facebook Live video broadcasting? Want to know what it means for your business? In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of The…
16 Twitter Tools for Social Media Marketers - 186
Feb 26, 2016 • 40 min
Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? In this episode I interview social tools expert Ian Anderson Gray. Ian blogs about social tools at Seriously Social, which can be found at iag.me.…
Nurturing Leads With Social: How to Warm Up Your Following - 185
Feb 19, 2016 • 39 min
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? In this episode I interview Kim Walsh-Phillips, CEO of Elite Digital Group, a direct response social agency. She’s also a columnist for Entrepreneur…
Snapchat Content Strategy: How Marketers Can Win With Snapchat - 184
Feb 12, 2016 • 47 min
Are you on Snapchat? Want to know how to use it for marketing? In this episode I interview Carlos Gil, the head of social media marketing at BMC Software and co-host of the Social 545 podcast. He’s also an avid Snapchat user. Show notes:…
LinkedIn Mobile: What Marketers Need to Know - 183
Feb 5, 2016 • 50 min
Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? In this episode I interview Viveka von Rosen, the world’s leading LinkedIn marketing expert. She authored LinkedIn Marketing: An Hour a Day and is…
Building Business Ideas That Succeed: How to Preflight Your Ideas - 182
Jan 29, 2016 • 49 min
Do you have a great idea for a business? Is there a new product you want to create? In this episode I interview Pat Flynn, the host of the Smart Passive Income Podcast, who blogs at smartpassiveincome.com and helps hundreds of thousands of entrepreneurs…
Google Tag Manager: What Marketers Need to Know - 181
Jan 22, 2016 • 40 min
Do you use tracking codes on your website? Have you heard of Google Tag Manager? In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he’s also a Google Analytics…
Dealing With Unhappy Customers: What Social Marketers Need to Know - 180
Jan 15, 2016 • 41 min
Does your business respond to customers via social media? Are you prepared to deal with upset customers? In this episode I interview Jay Baer, the author of Youtility, co-host of the Social Pros Podcast and founder of Convince & Convert, an agency and…
Social Media Evolution: What Does the Future of Social Marketing Look Like? - 179
Jan 8, 2016 • 47 min
Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? In this episode I interview Brian Solis, a principal analyst at the Altimeter Group. He’s written eight books, including Engage and What’s the…
Is Blogging Dead? Building Your Content Home on Rented Land - 178
Jan 1, 2016 • 53 min
Wondering what the future is for blogs? Is blogging dead? In this episode I interview Mitch Joel and Mark Schaefer. Mitch is president of Mirum, author of CTRL ALT Delete, and host of Six Pixels of Separation podcast. Mark Schaefer is a marketing…
Accomplishing Goals: A Guide to Getting Stuff Done - 177
Dec 24, 2015 • 47 min
Did you set goals for the new year? Want to be more successful setting and achieving your goals? In this episode I interview John Lee Dumas, the host of Entrepreneur on Fire, a daily podcast where he interviews entrepreneurs. John has published over 1000…
Social Growth: How to Use Pinterest to Grow Your Following on Facebook, YouTube and Beyond - 176
Dec 18, 2015 • 40 min
Are you active on Pinterest? Have you thought about using Pinterest to grow your other social networks? In this episode I interview Natalie Jill, the founder of Natalie Jill Fitness, a site dedicated to health and fitness. She inspires women around the…
Social Customer Service: How to Care for Customers With Social Media - 175
Dec 11, 2015 • 47 min
Does your business have a social customer service plan? Want to step up your customer service on social media? In this episode I interview Dan Gingiss, former head of digital customer experience for Discover Card, co-host of the Focus on Customer Service…
Missing Facebook Pages: What to Do When Facebook Takes Your Page Away - 174
Dec 4, 2015 • 40 min
Do you know what to do if your Facebook page vanishes? Want to be ready when and if that day comes? In this episode I am joined by Erik Fisher, community manager of Social Media Examiner. Erik and I will explore what happened when our Facebook page…
Online Reviews: How to Respond to Fraudulent Reviews - 173
Nov 27, 2015 • 41 min
Do people review your business online? Ever receive negative or fraudulent reviews? In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the book, Manipurated. Dan will…
YouTube Ads: What Marketers Need to Know About YouTube Advertising - 172
Nov 20, 2015 • 53 min
Do you post videos on YouTube? Want to know what makes a video ad successful? In this episode I interview Derral Eves, an expert in YouTube and video marketing. He’s YouTube-certified in Audience Growth, AdWords, Google Analytics and Video Advertising.…
Blogging Tools: Apps to Better Manage Your Blog - 171
Nov 13, 2015 • 42 min
Do you have a blog? Want to improve the content development, publishing and promotion processes? In this episode I interview Ian Cleary, the social tools guy. His blog, RazorSocial.com has placed in our Top 10 Social Media Blogs 3 years in a row. He’s…
Instagram Strategy: How to Grow a Loyal Following With Instagram - 170
Nov 6, 2015 • 48 min
Is your business on Instagram? Want to develop an engaged following? In this episode I interview Nathan Chan, the publisher of Foundr magazine, a digital publication designed to help entrepreneurs succeed. He’s also host of the Foundr podcast. Show notes:…
Podcast to Book Deal: How to Turn Your Passion Into Profit - 169
Oct 30, 2015 • 42 min
Do you host a podcast or write a blog? Want to know what it takes to get a book deal? In this episode I interview Lewis Howes, co-author of LinkedWorking (a book focused on LinkedIn) and Ultimate Webinar Marketing Guide. His podcast is called The School…
YouTube Strategy: How to Plan Your YouTube Marketing Success - 168
Oct 23, 2015 • 35 min
Do you create videos for your audience? Are you curious about what works on YouTube? In this episode I interview Owen Hemsath, president of Videospot, a YouTube consultancy that helps authors and brands succeed on YouTube. Owen also writes on YouTube…
Blab.im: Why Your Business Should Consider Blab - 167
Oct 16, 2015 • 41 min
Do you host live-streaming video? Want to hear about the latest live-casting technology? In this episode I interview Joel Comm, the author of many books, including Twitter Power 3.0. He also is host of The Joel Comm Show and he’s all in on Blab! Show…
Networking on LinkedIn: How to Build a Powerful Network Using LinkedIn - 166
Oct 9, 2015 • 40 min
Are you active on LinkedIn? Want to use it to connect with potential partners and prospects? In this episode I interview Stephanie Sammons, a social media strategist who specializes in LinkedIn. She’s written extensively for Social Media Examiner about…
The Art of Story: How to Captivate an Audience - 165
Oct 2, 2015 • 51 min
Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking,…
Instagram Images: How to Stand Out on Instagram - 164
Sep 25, 2015 • 41 min
Is your business on Instagram? Are you curious about what to post? In this episode I interview Peg Fitzpatrick, the co-author of The Art of Social Media: Power Tips for Power Users, which she wrote with Guy Kawasaki. She is also a social media strategist…
Facebook Advertising 101: How to Get Started With Facebook Ads - 163
Sep 18, 2015 • 44 min
Are you considering running Facebook ads? Have you tried Facebook ads but have had little success? In this episode I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast.…
Analyzing Your Content With Google Analytics: How to Know What Works - 162
Sep 3, 2015 • 47 min
Do you study your website’s Google Analytics? Want to go beyond reporting what you see? In this episode I interview Andy Crestodina, author of Content Chemistry (3rd edition) and co-founder of Orbit Media (a Chicago-based web design agency). Andy is a…
Getting Attention: The Science of Being Captivating Online - 160
Aug 28, 2015 • 36 min
Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? In this episode I interview Ben Parr, the former co-editor for Mashable. He’s also the co-founder of DominateFund—invest in great…
Finding Your Spoken Voice: How to Become Believable - 161
Aug 26, 2015 • 55 min
Do you talk on podcasts or in video? Want to be more comfortable in front of the microphone? In this episode I interview David H. Lawrence XVII, an actor and voice talent. You may know him as the evil Puppet Master in the Heroes TV show. Show notes:…
Content for Business: How to Build Your Business on a Solid Content Foundation - 159
Aug 21, 2015 • 47 min
Do you have a great idea for a business? Wondering if content marketing will help move the needle? In this episode I interview Joe Pulizzi, founder of the Content Marketing Institute, author of the book Epic Content Marketing and the founder of Content…
Online Security for Business: What Marketers Need to Know - 158
Aug 14, 2015 • 55 min
Is your online identity secure? Are you concerned about hackers? In this episode I interview Chalene Johnson and Darren Natoni. Chalene is a fitness celebrity, author of the book Push and has large followings on Instagram and Facebook. Darren is a former…
Thought Leadership: How to Remain Top of Mind in Your Industry - 157
Aug 7, 2015 • 51 min
Do you consider yourself a thought leader? Want to know what it takes to become a guest on a major podcast or a speaker at large events? In this episode I interview Phil Mershon, director of events at Social Media Examiner. This show is the official third…
Online Reviews for Local Businesses: What Marketers Need to Know - 156
Jul 31, 2015 • 40 min
Do you own or manage a local business? Are you leveraging the full power of online reviews? In this episode I interview Martin Shervington, one of the world’s leading experts on Google+ and Google for Business. As a trainer, speaker and consultant, he…
Pinterest Marketing: How to Succeed on Pinterest - 155
Jul 24, 2015 • 44 min
Do you use Pinterest for your business? Want to know what works on Pinterest? In this episode I interview Jeff Sieh, the founder of ManlyPinterestTips.com, a site designed to help guys understand the marketing power of Pinterest. Show notes:…
Sharing: The Art and Science of Social Sharing - 154
Jul 17, 2015 • 41 min
Do you create content for your business? Want to encourage people to share it? In this episode I interview Bryan Kramer, a social strategist and founder of PureMatter, a social media agency. His first book is Human to Human and his newest book is…
Supporting Customers With Facebook: What Businesses Need to Know - 153
Jul 10, 2015 • 44 min
Are your customers active on Facebook? Have you got a plan to support your customers via Facebook? In this episode I interview Mari Smith, the world’s leading Facebook marketing expert. She co-authored Facebook Marketing: An Hour a Day and is author of…
YouTube Community Development: How to Build a Following With YouTube - 152
Jul 3, 2015 • 42 min
Do you create YouTube videos? Want to increase your audience? In this episode I interview Tim Schmoyer, the author of 30 Days to a Better YouTube Channel and The Secret to Building Your YouTube Audience. His site, videocreators.com, helps people spread…
Facebook Groups: How to Nurture a Community on Facebook - 151
Jun 26, 2015 • 43 min
Do you have a Facebook group for your community? Are you considering starting a Facebook group? In this episode I interview Jared Easley, host of the Starve the Doubts podcast and co-author of Podcasting Good to Great. He’s also co-founder of the Podcast…
Facebook Growth: How to Create Huge Facebook Communities Without Advertising - 150
Jun 19, 2015 • 45 min
Wondering how to grow your Facebook following without resorting to paid advertising? Want to discover the secrets to getting more fans and driving them to your blog? In this episode I interview Collin Cottrell, the founder of WhitetailOverload.com, a…
Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting - 149
Jun 12, 2015 • 54 min
Are you interested in live mobile broadcasting? Have you tried Meerkat or Periscope? In this episode I interview Brian Fanzo, partner and chief digital strategist at Broadsuite, a company that helps businesses succeed with social and mobile marketing.…
How a Blog Launched a Movement: The Vani Hari Story - 148
Jun 5, 2015 • 52 min
Do you have a blog? Want to use your blog to inspire change? Join me as I interview Vani Hari, who is known online as the Food Babe. Her popular blog, FoodBabe.com, focuses on healthy eating. She’s built a large platform through articles and videos that…
Twitter Marketing: How Smart Marketers Are Succeeding - 147
May 29, 2015 • 37 min
Do you use Twitter for your business? Want to discover how to use the latest Twitter updates? In this episode I interview Joel Comm, a serial entrepreneur and the author of 12 books. His latest project is an apparel brand you can find at DoGoodStuff.com.…
Stand Out: How to Build a Following That Matters - 146
May 22, 2015 • 43 min
Are you wondering how to stand out in the noisy online world? Want to build your status as a thought leader? In this episode I interview Dorie Clark, author of Reinventing You and an adjunct professor at Duke University. She’s also a consultant and…
Experiences: How to Stand Out in a New Age of Marketing - 145
May 15, 2015 • 38 min
Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He’s co-author of Managing Content Marketing…
Purpose: How People Over Profit Leads to Business Opportunity - 144
May 8, 2015 • 42 min
Does your business have a purpose beyond making money? Want to discover how shifting your business priorities can make a huge difference? In this episode I interview Dale Partridge, the founder of Sevenly (a company that couples t-shirts and causes) and a…
Word of Mouth: Getting Others to Talk About Your Business - 143
May 1, 2015 • 44 min
Do you want more people to talk about your brand or business? Want to discover how to get the ball rolling? In this episode I interview word-of-mouth marketer Ted Wright, author of the book, Fizz: Harness the Power of Word of Mouth Marketing to Drive…
More Marketing Time: How to Procrastinate Your Way to Success - 142
Apr 20, 2015 • 43 min
Do you spend too much time on insignificant tasks? Want to have more time to do what you do best? In this episode I interview Rory Vaden, the co-founder of Southwestern Consulting, an organization designed to empower sales pros. He’s the author of Take…
Marketing Trends: How to Think Differently and Predict the Future - 141
Apr 17, 2015 • 37 min
Do you want to stay on top of the latest marketing trends? Looking to tap into the next big trend? In this episode I interview Rohit Bhargava, the author of Personality Not Included and Likeonomics. He’s also the founder and CEO of the Influential…
Social Sharing: How to Get More People to Share Your Content - 140
Apr 10, 2015 • 43 min
Do you publish content online? Want more people to share your content? In this episode I interview Mark Schaefer, author of The Tao of Twitter and Social Media Explained. His blog Grow was awarded #2 on our top 10 blogs of 2015. Mark also co-hosts the…
Influencer Marketing: How to Work With Influential People - 139
Apr 3, 2015 • 41 min
Do you reach out to influencers? Want to create good relationships to increase your visibility and get more customers? In this episode I interview conversion expert Doug Karr, the author of Corporate Blogging for Dummies and founder of the Marketing…
Launching Products: Lessons From Mistakes and Pushing Boundaries
Mar 29, 2015 • 47 min
Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. I’m joined by Leslie Samuel, one of our senior managers…
Split Testing: How to Improve Your Site Conversions - 138
Mar 27, 2015 • 51 min
Do you split test the opt-ins on your website? Want to get better results? In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com—a website designed to help you improve your conversions. She’s the author…
Content for Leads: How to Create Content That Spreads and Fills the Funnel - 137
Mar 20, 2015 • 36 min
Do you create content? Are you looking to generate more leads? In this episode I interview Jason Miller, the senior manager of content and social at LinkedIn Marketing Solutions. He’s the author of Welcome to the Funnel: Proven Tactics to Turn Your Social…
Video Blogging: How to Become a Video Personality - 136
Mar 13, 2015 • 41 min
Do you post videos? Want to make them better? In this episode I interview Amy Schmittauer, a video blogger and marketing coach. Amy blogs at Savvy Sexy Social and is the host of the Marketing Lifestyle podcast. Show notes:…
Crowdfunding: What You Need to Know to Succeed With Crowdfunding - 135
Mar 6, 2015 • 42 min
Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? In this episode I interview Emily Best, filmmaker, publisher of Bright Ideas magazine and founder of Seed&Spark, a crowdfunding…
Snapchat Marketing: What Businesses Need to Know - 134
Feb 27, 2015 • 44 min
Are you on Snapchat? Do you use it for marketing? In this episode I interview Gary Vaynerchuk and Shaun McBride. Gary is the CEO of VaynerMedia, host of the AskGaryVee Show and author of Jab, Jab, Jab, Right Hook. Shaun, also known as Shonduras, is a…
Google Analytics: How to Know If Your Marketing is Working - 133
Feb 20, 2015 • 38 min
Do you use Google Analytics? Want to know how data can help improve your marketing? In this episode I interview Christopher Penn, the VP of marketing technology at SHIFT Communications (a PR firm). He co-founded PodCamp with Chris Brogan and is co-host of…
Twitter for Business: What Smart Marketers Are Doing With Twitter - 132
Feb 13, 2015 • 43 min
Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? In this episode I interview Laura Fitton, co-author of Twitter for Dummies. She’s also founded OneForty (a Twitter app store) and now…
Book Marketing: Wisdom From Seth Godin - 131
Feb 6, 2015 • 41 min
Wondering how a master marketer thinks about books and the launch process? In this episode, I interview Seth Godin, author of 17 books, including Purple Cow, Permission Marketing and Tribes. He blogs every day on topics related to marketing, leadership…
Content Curation: How to Easily Find Great Content to Share - 130
Jan 30, 2015 • 42 min
Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? In this episode I interview Ian Cleary, the founder of RazorSocial, a marketing tech blog focused on social media tools. His blog has…
Advanced Facebook Ad Techniques: What Marketers Need to Know - 129
Jan 23, 2015 • 49 min
Do you use Facebook ads? Want to bring your Facebook advertising to the next level? In this episode I interview Jon Loomer, a Facebook marketing expert who specializes in Facebook advertising. His blog, JonLoomer.com, was the top pick in our 2014 top 10…
The Social Media Examiner Show: This Week in Social Media
Jan 17, 2015 • 13 min
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? We’ve got exciting news this week! The Social Media Examiner…
Podcasting for Business: Why Marketers Are Betting on Podcasts - 128
Jan 16, 2015 • 49 min
Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? In this episode I interview Jay Baer and Joe Pulizzi. Jay is the host of the Social Pros podcast and Jay Today. He’s also the man behind…
Marketing Partnerships: How to Extend Your Reach With Content Collaboration - 127
Jan 9, 2015 • 46 min
Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? In this episode I interview Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships. He’s also a popular speaker.…
Pinterest Traffic: How to Use Pinterest for More Exposure - 126
Jan 2, 2015 • 43 min
Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? In this episode I interview Vincent Ng, host of the Pictures to Profits podcast and author of Pinterest Marketing: How to Search…
Failure: Why Taking Risks and Failing Is the Path to Success - 125
Dec 26, 2014 • 39 min
Have you experienced failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode, I explore why failure is important and lessons I’ve learned from a major failure that happened to…
Content Marketing: How Businesses Can Grow With Content - 124
Dec 19, 2014 • 42 min
Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? In this episode I interview Robert Rose, the co-author of the book, Managing Content…
Visual Content: How to Create Shareable Images People Love - 123
Dec 12, 2014 • 43 min
Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? In this episode I interview Kim Garst, CEO of Boom Social, a social media marketing consultancy. Kim’s also an…
Content Sharing: How to Build a Following Using Other People’s Content - 122
Dec 5, 2014 • 48 min
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? In this episode I interview Guy Kawasaki, the author of the book Enchantment and the chief…
Instagram Growth: How to Build a Community on Instagram - 121
Nov 28, 2014 • 40 min
Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? In this episode I interview Sue B. Zimmerman, known as the Instagram Gal. She co-authored the ebook, Instagram Basics for Your Business and…
Becoming Recommended: How to Build a Business Others Love Recommending - 120
Nov 21, 2014 • 38 min
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and…
Mobile Marketing: Are You Ready for the Revolution? - 119
Nov 14, 2014 • 41 min
Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? In this episode, I interview Tom Webster, the Vice President of Strategy and Marketing at Edison Research. He’s authored…
Twitter Marketing: How to Succeed on Twitter - 118
Nov 7, 2014 • 41 min
Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? In this episode, I interview Mark Schaefer, the author of The Tao of Twitter, Return on Influence and co-author of Born to Blog. He’s a college…
Blog Monetization: How You Can Make More Money With Your Blog - 117
Oct 31, 2014 • 45 min
Are you looking for ways to make money with your professional blog? Do you want to know how to leverage your content to monetize your site? n this episode I interview Leslie Samuel, whose Interactive Biology blog makes biology fun for students and…
Your LinkedIn Profile: Why You Need to Revisit How You Look on LinkedIn - 116
Oct 24, 2014 • 43 min
Do you use LinkedIn as a networking tool? Are you looking for ways to use LinkedIn to attract more business for your company or brand? In this episode, I interview Ron Nash, author of the books Leveraging LinkedIn and How to Find Your Dream Job, Even in a…
Facebook News Feed: How to Respond to Facebook Changes - 115
Oct 17, 2014 • 46 min
Do you use Facebook to promote your business? Are you curious how to respond to the recent changes to the Facebook news feed? In this episode, I interview Mari Smith, who is the world’s leading Facebook marketing authority. She’s authored the books, The…
Online Publishing: Lessons From Five Years at Social Media Examiner - 114
Oct 10, 2014 • 47 min
Have you ever wondered how Social Media Examiner started? Do you want to know the strategy behind this large online publishing platform? In this episode you’ll discover the business strategy behind Social Media Examiner, how we built a larger following…
YouTube Growth: How to Grow Your YouTube Channel - 113
Oct 3, 2014 • 41 min
Do you post videos on YouTube? Are you looking for ways to increase your traffic and subscribers? In this episode, I interview Steve Dotto, who produces Dotto Tech, a YouTube show designed to help you “discover your inner geek,” by focusing on…
Advanced Blogging: How to Go Big With Your Blog - 112
Sep 26, 2014 • 41 min
Do you have a blog for your business? Are you ready to take your blogging to the next level? In this episode, I interview Darren Rowse, the world’s leading authority on blogging. He authored the book ProBlogger and founded two popular blogs: Digital…
Webinars: Growing Leads and Sales With Live Online Events - 111
Sep 19, 2014 • 60 min
Do you use webinars in your marketing? Are you looking for new ways to generate sales and leads? In this episode, I interview Lewis Howes, author of The Ultimate Webinar Marketing Guide and host of the School of Greatness Podcast, where he focuses on…
Writing and Social: Why the Written Word Is Your Marketing Advantage - 110
Sep 12, 2014 • 42 min
Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? In this episode, I interview Ann Handley, the co-author of Content Rules and chief content officer at MarketingProfs—providing…
Fan Content: How to Leverage Your Fans to Enhance Your Social Media - 109
Sep 5, 2014 • 41 min
Do you want your fans to help market you? Are you wondering how to include fan content in your social media? In this episode, I interview Jesse Desjardins. Jesse is the head of social at Tourism Australia, where he manages a small team that oversees large…
Vine: Short Videos and What Marketers Need to Know - 108
Aug 29, 2014 • 39 min
Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? In this episode, I interview Twitter Vine personality and host of KingFilmSchool.com Zach King. Known as FinalCutKing on…
Measuring Social Media: What Marketers Need to Know - 107
Aug 22, 2014 • 49 min
Do you understand how to measure social media activities? Do you know how to gather the right data to help you achieve your business goals? In this episode, I interview Lutz Finger, who is the director of data analytics at LinkedIn and co-author of the…
How a Podcast Built a Business: The Lou Mongello Story - 106
Aug 15, 2014 • 45 min
Do you have or want to start a podcast? Are you wondering how your podcast can lead to bigger things? In this episode, I interview Lou Mongello. Lou hosts WDW Radio, a podcast focused on Walt Disney World, which has won Best Travel Podcast 8 years in a…
Instagram Success: How a Marketer Grew a Loyal Following With Instagram - 105
Aug 8, 2014 • 39 min
Do you want to grow your business using Instagram? Are you wondering how to build a loyal following? In this episode, I interview Chalene Johnson. Chalene is author of the fitness book Push, a motivational speaker and her infomercials on fitness have sold…
Launching With Social: A Study of What Works and What Does Not - 104
Aug 1, 2014 • 46 min
Are you planning to launch a new blog, product or service? Do you want to know how to organize and execute a successful launch with social media? In this episode, you’ll learn how to plan your launch and what assets to include. You’ll also find out what…
Facebook Organic Growth: How to Defy the Odds and Grow a Huge Facebook Community - 103
Jul 25, 2014 • 47 min
Do you want to grow a massive Facebook following? Are you wondering how an organic Facebook strategy can be successful? In this episode, I interview Holly Homer of KidsActivitiesBlog.com to find out how her Facebook page fan base grew from 7,000 fans to…
Facebook Ads: Creative Application to Help Your Marketing - 102
Jul 18, 2014 • 45 min
Have you been pondering using Facebook ads to promote your business? Did you know you can target your website visitors with Facebook ads? In this episode, I interview Rick Mulready, the host of the Inside Social Media Podcast—a show where he interviews…
Customer Service: The Key to Delivering Experiences Worth Talking About - 101
Jul 11, 2014 • 43 min
Do you believe that you provide good customer service? Are you wondering why customer service is so important to your business? In this episode, I interview John DiJulius, the author of What’s The Secret: To Providing a World-Class Customer Experience.…
Social CRM: How Marketing Can Benefit From Social Media and CRM - 100
Jul 4, 2014 • 36 min
Do you want to know more about your customers and prospects so you can serve them better? Are you wondering what social CRM is and how your business can benefit from it? In this episode, I interview Kyle Lacy, director of global content marketing and…
Marketing You: How to Play to Your Unique Strengths - 99
Jun 27, 2014 • 36 min
Do you struggle when it comes to marketing yourself? Are you wondering what your unique strengths are? In this episode, I interview Sally Hogshead, author of Fascinate and How the World Sees You. She was an award-winning copywriter at the age of 23 and…
Blogger Outreach: How to Build Relationships With Bloggers - 98
Jun 20, 2014 • 39 min
Do you want to attract more attention to your business? Are you wondering how you can build relationships with the influencers in your market? In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at…
Twitter Cards for Blogs: How to Set Them Up - 97
Jun 13, 2014 • 47 min
Have you heard of Twitter cards? Are you wondering how you can use them for your business? In this episode you’ll discover the different types of Twitter cards available, how to set them up and what to tweak in order to have more customization. What is a…
Marketing Instagram Style: What Marketers Need to Know - 96
Jun 6, 2014 • 43 min
Do you use Instagram for marketing? Are you wondering how you can grow an Instagram following that will build your business? In this episode, I interview Jenn Herman, who blogs at Jenn’s Trends and is one of our top 10 social media blog winners for 2014.…
Relationship Marketing: How to Secure Guests Who Become Allies - 95
May 30, 2014 • 41 min
Do you want to grow better relationships with market influencers? Are you wondering if interviewing people can help your business? In this episode, I interview John Lee Dumas, author of the book Podcast Launch and host of the EntrepreneurOnFire podcast—a…
Teaching Sells: How to Gain Trust and the Sale by Teaching - 94
May 23, 2014 • 40 min
Are you looking for a way to grow your influence while making more sales? Do you ever wonder if teaching is right for your business? In this episode, I interview John Jantsch, who’s written four books, including Duct Tape Marketing. His newest book is…
Crisis Management: What to Do When Your Business Makes a Public Mistake - 93
May 16, 2014 • 32 min
Is your business ready for a social media crisis? Are you wondering what you should do if you or a colleague makes an embarrassing public mistake? In this episode, I interview Gini Dietrich, author of the brand-new book, Spin Sucks: Communication and…
Blog Comments: Should Your Blog Shut Down Comments? - 92
May 9, 2014 • 39 min
Do you like to get comments on your blog? Have you ever wondered if you should allow comments or shut them down? In this episode, I interview Mark Schaefer, a college educator and author of four books. His blog is Grow and his latest book is Social Media…
Haters: How to Deal With Haters and Trolls of Your Business - 91
May 2, 2014 • 54 min
Have you ever been publicly criticized or mocked for something that you did? Are you wondering how you can deal with this type of negativity when it happens on social media? In this episode, I interview Marcus Sheridan, who blogs at The Sales Lion, is…
Google Analytics: How to Make Smart Marketing Decisions - 90
Apr 25, 2014 • 43 min
Do you want to know if your content and social activities are supporting your business? Are you wondering how you can use Google Analytics to track your progress? In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of…
LinkedIn Publishing Platform: What Marketers Need to Know - 89
Apr 18, 2014 • 39 min
Do you publish long-form content? Are you wondering if the new LinkedIn publishing platform can help your business? In this episode, I interview Stephanie Sammons, a LinkedIn marketing expert and CEO of Wired Advisor, a digital marketing platform that…
Google+ Marketing Tactics: How to Promote Your Content on Google+ - 88
Apr 11, 2014 • 44 min
Do you use Google+ for business? Are you wondering how to promote your content on Google+? In this episode, I interview Lynette Young, author of Google+ for Small Businesses. Her agency helps businesses thrive with social media. Lynette is a Google+…
Freak Success: A Dialog With Chris Brogan - 87
Apr 4, 2014 • 40 min
Do you feel like you don’t fit in? Are you wondering how you can succeed in business by being different? In this episode, I interview Chris Brogan, publisher and CEO of Owner Magazine, co-author of The Impact Equation and host of The Owner’s Mind podcast.…
Launching: Why Podcasts Are a Hot New Way to Launch a Product - 86
Mar 28, 2014 • 48 min
Are you getting ready to release a product, book or service? Do you want to know how a podcast can boost your launch? In this episode, I interview Brian Clark and Chris Ducker. Brian is the founder of Copyblogger Media and host of the New Rainmaker…
Connecting With People: How to Be Human With Your Social Marketing - 85
Mar 21, 2014 • 41 min
Do you struggle to connect with people on social media? Are you wondering how to be human with your social marketing? In this episode, I interview Bryan Kramer, a social business strategist, CEO of PureMatter and host of the From the Author’s Point of…
Stop Marketing, Start Engaging: How to Get Social Media to Really Work - 84
Mar 14, 2014 • 42 min
Do you use social media marketing to grow your business? Are you wondering how to get others to say great things about your brand or product? In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book…
Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Business - 83
Mar 7, 2014 • 41 min
Do you use visuals to market your business? Are you wondering how you can tell a story with visuals? In this episode, I interview Ekaterina Walter, chief marketing officer at Branderati and author of Think Like Zuck. Her newest book is called The Power of…
Twitter Chats: How to Create a Successful Tweet Chat - 82
Feb 28, 2014 • 38 min
Are you familiar with Twitter chats? Wondering how Twitter chats can help market your business? In this episode, I interview Pam Moore, founder of Marketing Nutz, an agency specializing in social media marketing. One of Pam’s areas of expertise includes…
Twitter Promotion: How to Encourage Others to Promote for You - 81
Feb 21, 2014 • 29 min
Do you use social media to promote your product, service or events? Are you wondering how you can use Twitter to help get more visibility and sales? In this episode, you’ll discover five different ways you can use Twitter to promote what you have to…
Why Podcasting Is a Trend Marketers Need to Follow - 80
Feb 14, 2014 • 44 min
Have you considered podcasting for your business? Are you wondering if now is the right time to start? In this episode, I interview Michael Wolf, who is the host of the NextMarket Podcast. He’s also the chief analyst at NextMarket Insights, where he…
Engagement: How to Create a Loyal Audience That Loves You - 79
Feb 7, 2014 • 41 min
Is audience loyalty important to your business? Are you wondering how you can increase your audience loyalty through engagement? In this episode, I interview Danny Iny, author of Engagement from Scratch! He is also the founder of Firepole Marketing (now…
Visual Social Media: How Images Improve Your Social Media Marketing - 78
Jan 31, 2014 • 45 min
Do you use visuals in your social media marketing? Are you wondering how you can use images to take your marketing to a whole new level? In this episode, I interview Donna Moritz, who is a social media and visual marketing expert. She’s also the founder…
Relationship Marketing: How to Build Meaningful Connections that Lead to Business - 77
Jan 24, 2014 • 48 min
Do you want to develop relationships that will lead to business? Are you wondering how you can use social media to build valuable connections? In this episode, I interview Ted Rubin, co-author of Return on Relationship. He’s also the former chief social…
Facebook Marketing Declines: How Business Should React - 76
Jan 17, 2014 • 44 min
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? In this episode, I interview Mari Smith and Jay Baer. Mari is the co-author of Facebook Marketing: An Hour a Day and one…
5 Facebook Marketing Hacks for Your Website - 75
Jan 10, 2014 • 42 min
Is your website using Facebook to the fullest? Are you wondering how you can get the most out of Facebook for your business? In this episode, you’ll discover 5 Facebook hacks you can employ on your website to help drive more traffic and exposure. Show…
Podcasting for Business: Top Podcasters Share Success Tips - 74
Jan 3, 2014 • 48 min
Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? This episode is a panel discussion from Social Media Success Summit. It includes myself, Michael Hyatt from the This Is…
Google+ Success: What Your Business Needs to Know About Google+ - 73
Dec 27, 2013 • 43 min
Do you use Google+ for your business? Are you wondering how you can be more successful generating traffic and growing a community with Google+? In this episode, I interview Martin Shervington, a Google+ marketing expert, consultant and executive coach. He…
Facebook Engagement: How to Get Seen in the Facebook News Feed - 72
Dec 20, 2013 • 43 min
Do you want to understand Facebook engagement? Are you looking for Facebook engagement tactics that lead to news feed visibility? In this episode, I interview John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, a…
Blog Growth: How to Build a Mega-Following - 71
Dec 13, 2013 • 42 min
Do you want to attract a bigger audience to your blog? Are you wondering how you can write content that will generate more comments, shares and subscribers? In this episode, I interview Syed Balkhi, founder of multiple popular websites, including…
Twitter for Business: How to Use Twitter to Grow Your Influence - 70
Dec 6, 2013 • 41 min
Do you use Twitter for your business? Are you wondering how to use Twitter to grow your online influence? In this episode, I interview Joel Comm, author of numerous books including Twitter Power 2.0 and So, What Do You Do? He’s also the host of The Joel…
Story as Strategy: How Social Storytelling Leads to Business - 69
Nov 29, 2013 • 34 min
Do you use storytelling in your business? Are you wondering how to use stories in your social strategy? In this episode, I interview Gary Vaynerchuk, author of Crush It! and The Thank You Economy. He’s also the CEO of VaynerMedia. His newest book is Jab,…
StumbleUpon Marketing: How to Drive More Traffic to Your Content - 68
Nov 22, 2013 • 42 min
Do you use StumbleUpon for your business? Are you wondering how you can use StumbleUpon to drive more traffic to your content? In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He’s also the social media channel manager for…
Blog to Book to Business: How to Live Your Dream - 67
Nov 15, 2013 • 45 min
Do you dream of writing a book? Are you wondering how publishing a book can help you grow your business? In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very…
Growing Your Audience: How to Increase Your Social Following - 66
Nov 8, 2013 • 48 min
Do you use social media to build an audience for your business? Are you wondering how you can convert your audience into customers? In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience:…
Facebook Marketing Plan: How to Grow Your Business With Facebook - 65
Nov 1, 2013 • 45 min
Do you have a Facebook marketing plan? Are you wondering how to grow your business with Facebook? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She…
LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn - 64
Oct 25, 2013 • 44 min
Do you use LinkedIn for your business? Are you wondering how to use LinkedIn to find prospects and customers? In this episode, I interview Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of Linked Into Business. Viveka shares how…
Becoming a Media Company: How to Turn Your Business Into a Platform - 63
Oct 18, 2013 • 42 min
Do you use content to capture the attention of consumers? Are you wondering how to reach out to a larger audience? In this episode, I interview Michael Brito, author of Smart Business, Social Business and his latest book, Your Brand: The Next Media…
Growing With Content: How to Start a Respectable Platform Others Will Love - 62
Oct 11, 2013 • 39 min
Do you want to build a respectable platform? Are you wondering how to use content to grow your business? In this episode, you’ll learn 5 tips to help you grow your business with content and the story behind Social Media Examiner’s success. Back in 2008, I…
Content Marketing: How to Attract People With Content - 61
Oct 4, 2013 • 49 min
Do you use content marketing for your business? Are you wondering how to attract customers with your content? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute, the Content Marketing World conference and author of the…
Social Strategy: How to Build a Sustainable Social Media Marketing Plan - 60
Sep 27, 2013 • 40 min
Do you have a social media plan? Are you wondering how to build a social media strategy for your business? In this episode, I interview Neal Schaffer, author of Maximizing LinkedIn for Sales and Social Media Marketing. He’s a social media consultant and…
Social Sharing: How to Inspire Fans to Share Your Stories - 59
Sep 20, 2013 • 39 min
Do you use stories to market your business? Are you wondering how you can get people to share your content? In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a…
Selling With Social Media: A New Direction for Businesses - 58
Sep 13, 2013 • 38 min
Do you use social media to grow your business? Are you wondering how social media can help you sell more products and services? In this episode, I interview Tom Martin, author of The Invisible Sale: How to Build a Digitally Powered Marketing and Sales…
Google+ Hangouts: What Marketers Need to Know to Get Started - 57
Sep 6, 2013 • 41 min
Do you use Google+ hangouts for your marketing? Are you wondering how hangouts can help your business? In this episode, I interview Brandee Sweesy, who is a Google+ hangouts marketing expert. For the last 20 years she has been helping entrepreneurs grow a…
Instagram Marketing: How to Get Started With Instagram - 56
Aug 30, 2013 • 39 min
Do you use Instagram for your business? Are you wondering how Instagram can help with your marketing? In this episode, I interview Sue B. Zimmerman, who is known as the Instagram Gal. Sue helps businesses use Instagram to find their ideal customers. Show…
YouTube Success: How to Create a Successful YouTube Channel - 55
Aug 23, 2013 • 53 min
Do you use video in your marketing? Are you wondering how YouTube can help promote your business? In this episode, I interview Gideon Shalwick, an online video marketing expert. His blog and YouTube channel help businesses understand how to achieve…
Facebook Contests: How to Get Your Fans Excited - 54
Aug 16, 2013 • 41 min
Have you ever run a Facebook contest? Are you wondering if you should use them for your business? In this episode, I interview Andrea Vahl, co-author of Facebook Marketing All-in-One for Dummies. She writes about Facebook for Social Media Examiner (she…
Social Media Tools: How to Simplify Your Social Media Marketing - 53
Aug 9, 2013 • 41 min
Are you looking for a better way to manage your social activities? Are you wondering what tools can help your social media marketing? In this episode, I interview Ian Cleary, the founder of Razor Social—a blog dedicated to social media tools. He’s also…
Overcoming Fear: How to Break Through and Get Stuff Done - 52
Aug 2, 2013 • 49 min
Is fear holding you back in your business? Are you wondering what you can do to face your fears? In this episode, it’s a panel discussion with Pat Flynn, founder of Smart Passive Income, and John Lee Dumas, the host of Entrepreneur on Fire. Both Pat and…
Gmail Tabs: A Game Plan for Marketers
Jul 27, 2013 • 16 min
Does your business rely on email? Are you wondering how Gmail tabs will impact your marketing? In this episode, you’ll learn what the new Gmail tabs mean for your business. You’ll also pick up some tips on what you can do and I’ll talk about my concerns…
New Facebook Features: What Marketers Need to Know - 51
Jul 26, 2013 • 36 min
Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? In this episode, I interview Mari Smith, who is known as the Queen of Facebook. She’s the world’s leading authority on Facebook marketing…
Monetize Your Platform: How to Grow Sales With Your Online Platform - 50
Jul 19, 2013 • 37 min
Have you built your own platform? Are you wondering how to monetize it? In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. His video and audio podcasts are focused on equipping bloggers, podcasters and…
How to Launch: Social Techniques for Building a Successful Launch - 49
Jul 12, 2013 • 37 min
Do you want to launch a product or service to your existing audience? Are you wondering how to get people involved and excited? In this episode the tables are turned. Cliff Ravenscraft, popular podcast producer and host of Podcast Answer Man, interviews…
Why Things Catch On: The Science of Why People Share - 48
Jul 5, 2013 • 43 min
Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts. In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He’s also…
Being Useful: New Marketing Techniques That Work - 47
Jun 28, 2013 • 39 min
Are you wondering how your business can be more useful? Do you provide youtility? In this episode, I interview Jay Baer, the founder of the award-winning blog Convince & Convert and co-author of The Now Revolution. His brand-new book is called Youtility:…
Mobilizing Your Website: What You Need to Know - 46
Jun 21, 2013 • 51 min
Is your website or blog mobile-ready? Are you wondering how to optimize it for mobile users? In this episode, I interview Greg Hickman, the founder of Mobile Mixed, a website that specializes in training marketers in mobile marketing. He also hosts The…
Pinterest Success: Creative Ways to Use Pinterest for Your Business - 45
Jun 14, 2013 • 42 min
Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. She freely admits that she’s addicted to Pinterest. It’s changed her…
Twitter Traffic: How to Double Your Traffic to Your Content - 44
Jun 7, 2013 • 40 min
Do you use Twitter for business? Are you wondering how to use Twitter to increase traffic to your blog? In this episode, I interview Kim Garst, CEO of Boom Social, a company and blog that specializes in social media marketing. One of Kim’s areas of…
Small Business Social: How to Build Relationships - 43
May 31, 2013 • 39 min
Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? In this episode, I interview Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for…