Cause Talk Radio: The Cause Marketing Podcast

Cause Talk Radio: The Cause Marketing Podcast

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Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news.
In The Wake Of Disaster, JetBlue Soars
Oct 10 • 29 min
In this episode of Cause Talk Radio, Megan and Joe chat with Icema Gibbs, JetBlue’s VP of CSR about the airline’s robust corporate disaster giving history and ongoing initiatives. We also dive into lessons learned from the catastrophic 2017 hurricane…
The Future of Cause Talk Radio & Our Favorite Episodes of 2018
Jun 5 • 27 min
Today on Cause Talk Radio, Megan and I talk to … each other! We share our plans for Cause Talk Radio. (Don’t worry! We’ll be back.) In other news, Megan and I also share our favorite shows of 2018.
Nonprofits and GDPR: What You Need to Know
May 29 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Ryan Baillargeon, CEO of Toronto-based Grassriots about the European Union’s General Data Protection Regulation (GDPR) and why nonprofits should be paying attention to it.
Does Doing Good with CSR Really Give Companies, Employees License to be Bad?
May 22 • 39 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Jarvis about a recent episode of the Freakonomics podcast entitled “Does Doing Good Give You License to be Bad?” The show makes some pretty serious claims about CSR programs that we examine and debunk!
How Echoing Green Turns Business Leaders Into Social Sector Mentors
May 15 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Kate Hayes, Director of Direct Impact for Echoing Green about their unique efforts to spot emerging mid-career business leaders and invest deeply in their success to accelerate their impact in the social…
This Household Products Company is Cleaning Up with Cause Marketing
May 8 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Mike Esposito, Director of U.S. Marketing at household cleaning tools brand O-Cedar about their involvement in Habitat for Humanity’s Home is the Key cause marketing initiative that’s now in its second year.
Partnership for a Healthier America on Growing, Managing a Successful Corporate Partnership Program
May 1 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Adrienne Weil, Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing, and measuring the impact of both.
Chico’s FAS Reports On First Year Partnership Success with Habitat for Humanity
Apr 24 • 18 min
Today on CauseTalk Radio, Megan and Joe talk to Pam Avesian, Vice-President at women’s retailer Chico’s FAS, about their involvement in Habitat for Humanity’s Home is the Key cause marketing initiative that’s now in its second year.
The Mom Project Helps Moms Return to Work on Their Terms
Apr 17 • 20 min
Today on Cause Talk Radio, Megan and Joe talk to Allison Robinson, Founder, The Mom Project and Brian Zellner, Recruiting Manager at BP, about the BP Returnship Program.
Finding Purpose: One Man’s Journey from Attorney to Chocolate Maker
Apr 10 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Shawn Askinosie, Founder & CEO of Askinosie Chocolate and author of the new book, Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul.
Mistakes That Are Killing Your Nonprofit’s Chances for Sponsorship
Apr 3 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Baylis, President & CEO of The Sponsorship Collective, about all things sponsorship!
Taco Bell’s Unique Scholarship Program Funds Dreamers, Innovators & Creators
Mar 27 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Bjorn Erland, Vice President of People & Experience at Taco Bell and Jennifer Walker, Director of Strategic Development at Taco Bell Foundation.
How Organizations Can Measure the Success of Social Impact Programs
Mar 20 • 33 min
Today on Cause Talk Radio, Megan and Joe talk to Perry Yeatman, CEO, Perry Yeatman Global Partners, External Director, Mission Measurement about how companies and nonprofits can measure the success of social impact programs.
What Works Better for Checkout Charity, Cashier or Pinpad? This Retailer’s $825,000 Answer
Mar 13 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Marty Posch, President, Finish Line Youth Foundation, which is the nonprofit arm of athletic apparel and shoe retailer Finish Line about their work with Special Olympics.
Radio Stations Worldwide ‘Rock the Casbah’ for Human Rights
Mar 6 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Dashel Schueler, Associate Director of Development & External Relations, at Seattle public radio station KEXP, about International Clash Day.
City Year Calls 40% of Fortune 100 Companies Partners. Here’s How They Did It
Feb 27 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Mann, National Vice President of Corporate Partnerships for City Year, about their corporate partnership program and its growth during Chris’ tenure.
A Painting Company That Gives Back by ‘Painting It Forward’
Feb 20 • 25 min
Today on CauseTalk Radio, Megan and I talk to Josh Abramson, Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING, about Paint It Forward, a charity paint program that gives back to the local community.
The GOOD, Upworthy Merger One Year Later. From Good to Great?
Feb 13 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Jennifer Lindenauer, Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the…
This Social Enterprise is Using Shea Butter to Grease Wheels of Progress for African Women
Feb 6 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Rahama Wright, Founder & CEO of Shea Yeleen, about her efforts to innovate the shea butter supply chain in West Africa.
This New App Helps Investors Track How Spending Impacts the Planet
Jan 30 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Andrei Cherny, CEO and Co-Founder of Aspiration, a financial firm that helps investors make money and make a difference. The firm has also launched an app — Aspiration Impact Measurement (AIM) — that lets…
Smoothie King Supports Challenged Athletes with ‘Hydrate and Help’ Spring Water
Jan 23 • 25 min
Today on Cause Talk Radio Megan and Joe talk to Jennifer Herskind, Chief Marketing Officer for Smoothie King, about a new partnership with Challenged Athletes Foundation (CAF), a non-profit organization dedicated to helping people with physical challenges…
How the Best Nonprofits Position Themselves for Partnership Success
Jan 16 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Kathleen Janus, social entrepreneur, author and lecturer at Stanford University, about a great, new book: “Social Startup Success: How the Best Nonprofits Launch, Scale Up, and Make a Difference.”
Emoji Reaction Project Turns Your Facebook 😡 Into Activism
Jan 9 • 26 min
Every time you react with an angry or sad emoji on a post about a particular social or environmental issue, The Emoji Reaction Project’s browser extension prompts you to do something about it.
This Wisconsin Restaurant Chain Powers Its Giving Back with Tacos
Jan 2 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Anne Kalmer Cainion, Director of Philanthropy and Community Relations BelAir Cantina.
Heineken, Evite Help Party-Goers Choose Responsibly with ‘Drink OR Drive’
Dec 19, 2017 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Donnica Hawes Saunders, Manager of Alcohol Policy & Government Affairs, Heineken USA about its Drink OR Drive campaign to change consumer behavior and promote responsible decision-making over the holidays.
Carol Cone, Chris Noble Talk About Power of Purpose (Collaborative)
Dec 12, 2017 • 36 min
Today on Cause Talk Radio, Megan and Joe talk to Carol Cone, CEO of Carol Cone on Purpose and The Purpose Collaborative, and Chris Noble, CEO of Matchfire (and Purpose Collaborative member!).
Petco’s New App That Rewards Cute Pet Selfies with Donations Will Melt Your Heart
Dec 5, 2017 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Brock Weatherup, Executive Vice President Strategic Innovation & Digital Experience at Petco.
How This Chain of C-Stores Activated Customers, Employees to Raise $1.35M for MDA
Nov 28, 2017 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Mike Richardson, Vice President of Marketing, Casey’s General Stores, a 2000-store convenience store chain in 15 states, about their recent charity pinup fundraiser for the Muscular Dystrophy Association.
Nestle Nesquik Raises Funds for Movember with #QuikStache
Nov 21, 2017 • 17 min
Today on Cause Talk Radio, Megan and Joe talk to Melanie Zachar Kaloski, Nesquik Marketing Manager at Nestle, about QuikStache, a fun campaign with the Movember Foundation to raise awareness of men’s health.
Zillow Aims to Evict Housing Worries with ‘The Home Project’
Nov 14, 2017 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Racquel Russell, Senior Director, Government Relations and Public Affairs of Zillow Group, about a $5 million pledge in cash and in-kind contributions over the next five years to address housing insecurity…
Hasbro Expands Online Hub That Teaches Kids How to Stand Up for Others
Nov 7, 2017 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Karen Davis, Senior Vice President of Global Philanthropy and Social Impact at Hasbro, about “Be Fearless Be Kind,” a philanthropic initiative designed to empower kids to have the compassion and courage to…
KIND Invests $20M in Empatico to #SparkEmpathy
Oct 31, 2017 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to George Khalaf, Executive Director, Empatico. Empatico is a $20 million initiative from The KIND Foundation, started by KIND Snacks, to broaden kids’ worldviews through meaningful interactions with peers…
How Visit.org is Partnering with Nonprofits to Offer Unique Travel Experiences
Oct 24, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Michal Alter, Co-Founder and CEO of Visit.org, about how this B-Corp is curating different local travel experiences, ranging from free to several thousand dollars per person, all in the name of social good!
REI Aims to Reclaim Outdoors for Women with ‘Force of Nature’
Oct 17, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Laura Swapp, Director of Public Affairs & Next Gen Marketing at REI, about an ambitious new campaign called Force of Nature.
This Beauty Brand is Empowering Girls with Every Brow Wax
Oct 10, 2017 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Annie Ford Danielson, Global Beauty Authority at Benefit Cosmetics about the Bold is Beautiful Project, which has raised $11 million waxing women’s (and men’s) brows in 17 countries.
Brooks, REI Team Up to Support National Parks with Limited Edition Shoes
Oct 3, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Ed Riegert, retail marketing manager for Brooks, and Kristin Finton, footwear merchandising manager for REI, about the National Parks Collection, an exclusive line of shoes and tees being sold at REI that…
‘Tide Loads of Hope’ Is Helping Texas & Florida Clean Up After Hurricanes
Sep 26, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Anne Candido, Fabric Care Communications, Procter & Gamble about bringing relief to residents affected by Hurricane Harvey and Irma with P&G product kits and Tide Loads of Hope laundry services.
PepsiCo’s Anti-Hunger Program Fuels Kids and Innovation
Sep 19, 2017 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Matt Smith, Director of PepsiCo’s Food for Good program a purpose-driven business initiative within PepsiCo that tackles child hunger by making healthy food more physically and financially accessible for…
The North Face: ‘Walls are Meant for Climbing’
Sep 12, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Ann Krcik, Senior Director of Outdoor Exploration for The North Face, and Adrian Benepe, Senior Vice President for The Trust For Public Land (TPL), about Walls Are Meant For Climbing, a campaign that aims…
Lowe’s Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs
Sep 5, 2017 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to James Frison, Director, Community Relations for Lowe’s, about Renovation Across the Nation, an annual $2.5 million initiative where Lowe’s gives a $50,000 grant and hands-on support from employee volunteers…
Zappos Sponsors Pet Adoptions with ‘Friends on Us Fridays’
Aug 22, 2017 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Steven Bautista, Karma Kommando at Zappos, about Friends on Us Fridays, a new initiative furthering the brand’s commitment to animal advocacy and pet adoption.
Donate Your Cash Back Rewards to Good Causes with ‘Charity Charge’
Aug 15, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Stephen Garten, CEO of Charity Charge, a socially conscious credit card. Unlike most credit cards which earn you bonus points or miles, a Charity Charge credit card allows cardholders to earn 1% cash back…
227: How Influencers Can Power Cause Marketing Campaigns
Aug 8, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Scott Pansky, co-founder, and Katie Malark, Senior Director, Research, of Allison + Partners, about a new study on how digital Influencers can drive donations and engagement with causes.
226: Ohio Ice Cream Maker Raises Cool Cash to Cream Cancer
Aug 1, 2017 • 25 min
Today Megan and Joe talk to Luconda Dager, President of Velvet Ice Cream, about their long-term partnership with Pelotonia, a grassroots bike tour that funds cancer research at The Ohio State University.
225: How National NPOs Can Work Effectively with Field Offices on Corporate Partnerships
Jul 25, 2017 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of Atlanta-based For Momentum, on what’s needed for a national partnership to succeed both for the national headquarters and the field offices. A recent study from For Momentum…
224: How Children’s Miracle Network Raises 70% of its Revenues from Retailers
Jul 18, 2017 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Revenue Officer at Children’s Miracle Network (CMN) about CMN’s incredible success with checkout charity. On the show, Megan, Clark and Joe discuss: CMN’s continued success with checkout…
223: How b.good is Building a Business Full of Social Good
Jul 11, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Jon Olinto, co-founder of b.good, a Boston-based chain of farm-to-table burgers and fries joints with 54 locations up and down the east coast, about how his b.good leverages every aspect of its business to…
222: Cone Asks Consumers: “What Do You Want Companies To Stand Up For?”
Jul 4, 2017 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the Cone Communications 2017 CSR Study. This year’s research shows that consumers care about CSR more than ever, with…
221: First Tobacco, Now Chemicals: CVS Balances Profit with Purpose
Jun 27, 2017 • 21 min
Today on Cause Talk Radio, Megan and Joe speak to Cia Tucci, Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand’s recent decision to remove potentially dangerous ingredients from their line of personal care…
220: Merrick Pet Care, K9s for Warriors Join Forces to Help Vets
Jun 20, 2017 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Pete Brace, Vice President of Pet Parent Relations & Communications for Merrick Pet Care, a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is…
219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing
Jun 13, 2017 • 20 min
Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti’s Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic’s Children’s Hospital. The program has consistently raised over…
218: This Snack Company is Helping Families Worldwide Put Meals First
Jun 6, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Sarah Delea, President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez…
217: Skincare Brand Donates When You #GoNaked
May 30, 2017 • 23 min
In this episode of Cause Talk Radio, Megan and Joe talk to Kari Hayden Pendoley, head of the Rodan + Fields Prescription for Change Foundation, the giving arm of skincare brand Rodan + Fields, about their charitable work with empowerment organizations and…
216: How Whirlpool is Cleaning Up a Major Attendance Problem in Schools
May 23, 2017 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Alison McArthur, Community Achieves Coordinator for Metro Nashville Public Schools about the The Whirlpool Care Counts laundry program. Whirlpool is fighting against education inequality by installing…
215: Why Your Cause Should be Active on Instagram
May 16, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Jeremy McGilvrey, an entrepreneur, author, and trainer who’s amassed a massive audience on Instagram. Jeremy is here to share his advice on how causes can use the Internet’s hottest property to recruit and…
214: A Look Back at Our Favorite Episodes From the Past 200 Shows
May 9, 2017 • 26 min
Today on Cause Talk Radio, Megan Joe talk to….each other! Don’t worry. We’re sure you’ll enjoy it because we’re belatedly celebrating the show’s 200th episode with a look back at our favorite episodes of Cause Talk Radio. Here are the must-listen shows…
213: This Company Has a Sweet Solution to the Bitter Problem of Child Slavery in West Africa
May 2, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Peter Zandee, U. S. Sales Manager, Tony’s Chocolonely, about their efforts to fight child slavery in the chocolate industry in West Africa. On the show, Megan, Peter and Joe discuss: How Tony’s got started…
212: Nissan Teams Up with Habitat for Humanity to Launch ‘Home is the Key’
Apr 25, 2017 • 20 min
Today on Cause Talk Radio, Megan and Joe are talking to Erich Marx, Director of Marketing, Nissan North America, about their participation in Habitat for Humanity’s new cause marketing platform Home is the Key. This month, Nissan is aiming to raise…
211: JetBlue’s Cause Marketing Soars with Reading Initiative
Apr 18, 2017 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Icema Gibbs, Director, Corporate Social Responsibility, for JetBlue Airways, about JetBlue for Good. The goal of JetBlue for Good is to inspire humanity – both in the air and on the ground. It’s focused on…
210: This Company’s Street Teams Panhandle for Change for Alzheimer Patients
Apr 11, 2017 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Scott Goldberg, President of Bankers Life, a national life and health insurance brand, about their work with the Alzheimer’s Association. In their 14 years of support, the company has raised more than $4.5…
209: Habitat Launches First Cause Marketing Platform, ‘Home is the Key’
Apr 4, 2017 • 24 min
Today on Cause Talk Radio Megan and Joe talk to Colleen Ridenhour, Senior Vice President Resource Development for Habitat for Humanity International, and Tracy Cioffi, Senior Vice President of Marketing for Sur La Table, about Habitat’s new cause…
208: Amway’s Nutrilite ‘Power of 5’ is Fighting Malnutrition Around the World
Mar 29, 2017 • 30 min
Today on Cause Talk Radio, Megan and Joe talk to Jeff Terry, Global Head of Corporate Social Responsibility, Amway Corporation, about Power of 5. This campaign is designed to build awareness of childhood malnutrition and address the critical need for…
207: Aflac’s Cause Marketing is Model for Other Companies That Seek Purpose with Profit
Mar 22, 2017 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Buffy Swinehart, Senior Manager, Cause Marketing for Aflac, on the company’s Duckprints campaign to fight childhood cancer. One of the components of the campaign included rallying people across America to…
206: 98% of Corporate Sustainability Programs Fail. 4 Proven Ways to Boost the Success Rate
Mar 15, 2017 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Jenny Davis-Peccoud, a partner with Bain & Company who leads their sustainability and corporate responsibility practice, about a new report that finds that only 2 percent of corporate sustainability…
205: This Waste Disposal Company Gives Nonprofits Trash Bags Full of Money
Mar 8, 2017 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to James Mitchener, Marketing Manager at Waste Industries, about the Full Circle Project, a customer-driven fundraiser that to-date has donated nearly $1 million to charities. On show, Megan, James and Joe…
204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser
Feb 28, 2017 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant, a privately owned restaurant known for their handcrafted beers and New American cuisine. Iron Hill is also known for its cause…
203: Cracker Barrel Rocks Veterans Lives with ‘Operation Rocker’
Feb 21, 2017 • 25 min
Today on Cause Talk Radio, Megan, and Joe talk to Sloane Lucas, Manager, Corporate Citizenship, Cracker Barrel Old Country Store, about their cause marketing efforts on behalf of Operation Homefront whose mission is to build strong, stable and secure…
202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing
Feb 14, 2017 • 35 min
Today on Cause Talk Radio, Megan and Joe talk to co-founders Matt Sharp and John Rougeux at Causely, a service that helps businesses use cause marketing to grow and build community. With Causely, the business benefits from a big increase in word-of-mouth…
201: SoCal Honda Dealers ‘Causejack’ Super Bowl for Charity
Feb 7, 2017 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Patrick Adams, Managing Director, Secret Weapon Marketing, the creative minds behind the Helpful Bowl, a bigger, better Super Bowl that has SoCal Honda donating money to Boys & Girls Clubs in Southern…
200: How Values & Culture Impact CSR Efforts
Jan 31, 2017 • 31 min
Today on Cause Talk Radio, Megan and Joe talk to Jessica Li, Assistant Professor of Marketing at the University of Kansas, about a new article that explores how corporate social responsibility efforts are perceived by different cultures. These efforts may…
199: How One Vermont Grocery Store Raised $300,000 for Charity
Jan 24, 2017 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Allison Weinhagen, Director of Community Engagement at City Market, a 16,000 sq. ft. community-owned food cooperative in downtown Burlington, Vermont. Anytime you check-out at City Market, you can choose to…
198: How One Nonprofit Raises Millions With the Gaming Industry
Jan 17, 2017 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, which was founded by Activision Blizzard CEO Bobby Kotick. Dan was last on the show in November 2015. Since then, the endowment has expanded…
197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer
Jan 10, 2017 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Alex Meysman, national event director at Love Your Melon (LYM). The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by…
196: Sarah Durham on How Branding + Fundraising = Brandraising
Jan 3, 2017 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Sarah Durham, CEO of Big Duck, a communications firm that is a leader in Brandraising — a proven approach to fundraising that puts the focus on marketing, branding, and communications. On the show, Megan,…
195: Why The Cause Marketing Forum is Rebranding to Engage for Good
Dec 20, 2016 • 32 min
Today on Cause Talk Radio, Megan and Joe talk to David Hessekiel, the founder and president of Cause Marketing Forum Inc., which recently changed its name to Engage for Good! This wide-ranging conversation includes the rebranding of the organization, the…
194: This Austin Vodka Company Raises Funds and Dogs’ Spirits
Dec 13, 2016 • 22 min
Today on Cause Talk Radio, Megan, and Joe talk to Beth Bellanti, Program Manager of Vodka For Dog People, one of the philanthropic arms of Tito’s Handmade Vodka, about their vision to help better the lives of pets and their families far and wide. They see…
193: Virgin America’s ‘Operation Chihuahua’ Airlifts Dogs to Forever Homes
Dec 6, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Abby Lunardini, Vice President of Brand Marketing and Communications at Virgin America, about #TinyDogsTinyFares. With every booking at VirginAmerica.com on Cyber Monday, the airline donated ten dollars to…
192: What Cause-Conscious Millennials Want from Their Employer
Nov 29, 2016 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications, about their latest study, the 2016 Cone Communications Millennial Employee Engagement Study. On the show, Megan, Alison, and Joe discuss: Why…
191: This Austin Startup Helps Homeless with “Socks for Souls”
Nov 22, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Ryan Harmon, CEO & Co-founder of Press Cleaners. Press is a weekly, subscription-based dry cleaning and laundry delivery service in Texas that is helping the homeless and growing its business with its Socks…
190: This Mattress Company Lets You Give Back While You Sleep
Nov 15, 2016 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to David Wolfe, Co-Founder and CEO of Leesa Sleep, a certified B-Corp that donates one mattress to a shelter for every 10 it sells. To date, they’ve donated 9,000 mattresses and are proudly pioneering a way…
189: Dunkin’ Rebrands Foundation to Bring More “Joy In Childhood”
Nov 8, 2016 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Christine Riley Miller, Senior Director of Corporate Social Responsibility & Corporate Foundation for Dunkin’ Brands, about the company’s new, re-branded foundation, the Joy in Childhood Foundation. The…
188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease
Nov 1, 2016 • 20 min
Today on Cause Talk Radio Megan and Joe talk to Lori Davison, Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation’s new brand platform. Titled SickKids VS The Greatest Challenges in Child Health, the platform…
187: Evite, Pledgeling Team Up to Turn Birthday Parties Into Fundraisers for Charity
Oct 25, 2016 • 27 min
Today on CauseTalk Radio, Megan, and Joe talk to James Citron, CEO, of Pledgeling and Victor Cho, CEO of Evite about Evite Donations, which has raised over $1M in donations for 20,000 nonprofit organizations across the United States. Evite Donations is a…
186: Supermarket Chain Finds Cause Marketing Success Outside the Checkout Line
Oct 18, 2016 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Christy Phillips-Brown, Director, External Communications & Community Relations, for Food Lion, a grocery store chain with 1,000 stores in 10 states, about their efforts to fight childhood hunger. On the…
185: The Story Behind Big Lots’ $50 Million Gift to Nationwide Children’s Hospital
Oct 11, 2016 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Jeremy Ball, who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots, about the retailers impressive cause marketing efforts on behalf of Nationwide…
184: How This Pet Hospital Chain Used POS to Raise $2.5 Million for Charity
Oct 4, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Kim Van Syoc, Executive Director at the Banfield Foundation. about the organization’s successes and challenges in the first year of operation. The Banfield Foundation was founded in 2015 by Banfield Pet…
183: Uber Makes Donating Clothes to Goodwill Easy
Sep 27, 2016 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Ryan Kuhn Senior Director of Marketing for Goodwill Industries International about a national collection drive they launched with the help of Uber. Megan, Ryan and Joe discuss: Goodwill was the recent…
182: Starbucks Launches New Cause Content Platform Upstanders
Sep 20, 2016 • 35 min
Today on CauseTalk Radio, Megan and Joe talk to Russell Sparkman, CEO of FusionSpark Media, about Upstanders, a new purpose-driven web series from Starbucks. The goal of the initiative is to tell real stories of humanity as a reminder that ordinary…
181: Omni Hotels Books Meals for Needy with “Say Goodnight to Hunger”
Sep 13, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Peter Strebel, Chief Marketing Officer at Omni Hotels & Resorts, about Say Goodnight to Hunger (#SayGoodnightToHunger). This action-triggered donation program feeds a family of four dinner for an entire…
180: How Pencils of Promise Does the Most Good by Focusing on Impact
Sep 6, 2016 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Leslie Engle Young, Director of Impact at Pencils of Promise (PoP), about how the how organization has become a top philanthropic brand by smashing its goal of increasing access to quality education for…
179: How Arby’s Maverick Spirit is Building a PurposeFULL Business
Aug 30, 2016 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Fuller, Executive Director at the Arby’s Foundation, about the chain’s first PurposeFULL report highlighting progress across its Corporate Social Responsibility (CSR) platform. With 3,300 locations…
178: Chris Noble on The Power of Influencers & The Future of Cause Marketing
Aug 23, 2016 • 32 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Noble, CEO of Matchfire, a marketing and technology company for business and social impact, about key trends in cause marketing, including the power influencers, content marketing and employee…
177: Tech Company Partners with Oxfam for ‘See a Demo, Get a Goat’
Aug 16, 2016 • 20 min
Today on Cause Talk Radio, Megan and Joe talk to Lisa Lewis, Director of Marketing at Formation Data Systems (FDS), a startup data storage company, about an interesting cause marketing partnership with Oxfam involving giving goats to families in need! On…
176: Personal Branding for Causepreneurs with Katrina McGhee
Aug 9, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Katrina McGhee, a nonprofit leader and entrepreneur who has more than 25 years of experience in progressive leadership roles, including chief marketing officer for Susan G. Komen for the Cure. On the show,…
175: How This Texas DQ Franchisee is Fighting Childhood Hunger
Aug 2, 2016 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Bill Spae, CEO of Vasari LLC, a Dairy Queen franchisee with 76+ locations in Texas, New Mexico and Oklahoma. Vasari is the second largest franchisee in the DQ system! Vasari leads several cause marketing…
174: Boston Brewery Helps Entrepreneurs Brew American Dream
Jul 26, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Risa Sherman, Manager of Philanthropy & Cause Marketing at The Boston Beer Company, about the company’s signature cause initiative, Brewing the American Dream. This innovative program champions the great…
173: How to Use Pokémon Go to Raise Money for Charity
Jul 19, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Stephanie Bagley, COO at Charity Miles, about the new Pokémon Go game and how it can be used to raise money for good causes. On the show, Megan, Stephanie and I discuss: What is Pokémon Go? And what the…
172: A New Report Reveals How Checkout Charity Can Continue to Thrive
Jul 12, 2016 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Brittany Hill, Co-Founder and Chief Innovation Officer at Catalist, an agency focused on providing corporate partnership professionals tangible and sustainable tools to meet their fundraising goals. Megan,…
171: Nationwide Puts Cause Content to Work for Safety’s Sake with ‘Make Safe Happen’
Jul 5, 2016 • 21 min
Today on Cause Talk Radio, Megan, and Joe talk to Elicia Azali, Associate Vice President at insurance and financial services provider Nationwide. We discuss their cause initiative Make Safe Happen, which seeks to reduce accidental injury at home, the…
170: How GameStop Took a First Year Cause Partnership from Zero to $1.2M
Jun 28, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop, about the gaming chain’s first-year fundraiser for Autism Speaks that raised a whopping $1.2 Million. On the show, Megan, Matt and Joe…
169: New Research Rates Factors That Drive Cause Partnership Sales
Jun 21, 2016 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to frequent guest Mollye Rhea, President of For Momentum, an Atlanta-based cause agency. On the show, Megan, Mollye and Joe discuss For Momentum’s survey of U.S. nonprofit executives responsible for selling…
168: To Succeed Causes Need to Stand Out from the Crowd
Jun 14, 2016 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Julie Cottineau, founder and CEO of BrandTwist, a brand consultancy, and creator of Brand School Online, a learning program that teaches small business owners, entrepreneurs and non-profits how to create…
167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids
May 31, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Linn Jordan, Director of Retail Marketing for Walgreens, about its efforts on behalf of Red Nose Day, which is dedicated to raising money to help children who are most in need, both in the U.S. and in some…
166: This Causepreneur Has Found the Right ‘Good-to-Greed’ Ratio
May 24, 2016 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Hil Davis, founder of BeautyKind, an online retailer where consumers can shop prestige beauty brands while raising funds for charitable causes. Launched In November 2014, BeautyKind is an online beauty…
165: Retailers Have a New Option. DipJar is a Donation Box for Credit Cards
May 17, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Ryder Kessler, CEO of DipJar, a donation box for credit cards that is a major improvement on the traditional coin-fed canister. Supporters can “dip” to leave a one-step donation with any credit or debit…
164: Is Virtual Reality the Future of Social Good?
May 10, 2016 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Gentry Lane, founder of TDO Productions, a company that is harnessing the power of virtual reality and leveraging it for social good. TDO’s virtual reality experiences are formulated to inspire massive…
163: Mary Kay Cosmetics: Don’t Cover Up Domestic Abuse
May 3, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Crayton Webb, Vice President, Corporate Communications & CSR for Mary Kay, about the cosmetic giant’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive…
162: CITGO Fuels Tomorrow’s Scientists with STEM Teaching Workshops
Apr 26, 2016 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Steve Spangler — America’s Science Teacher — about Fueling Education, a CITGO program in partnership with National School Supply, We Are Teachers, and Steve Spangler that offers educators a chance to win up…
161: Planet Fitness Battles Bullying Outside Gyms with ‘Judgement Free Generation’
Apr 19, 2016 • 19 min
Today on Cause Talk Radio, Megan and Joe talk to McCall Gosselin, Vice President of Public Relations at Planet Fitness, about the launch of its first national cause initiative. Building off its Judgment Free Zone policies, Planet Fitness created a…
160: How Dominos Fights Fire with Box Toppers, Free Pizza Delivery
Apr 12, 2016 • 20 min
Today on Cause Talk Radio, Megan and I talk to Jenny Fouracre, Director, Public Relations and Charitable Giving, atDomino’s Pizza about their longtime partnership with theNational Fire Protection Association (NFPA). As part of Fire Prevention Week,…
159: HBO, Game of Thrones & Omaze Launch #RealmToTheRescue to Raise $1M for Refugees
Apr 5, 2016 • 33 min
Today on Cause Talk Radio, Megan and Joe have back-to-back guests to discuss a new cause initiative launched by HBO, Game of Thrones, Omaze and the International Rescue Committee to raise $1 million for refugee services. The goal of Rescue Has No…
158: This Chicago Law Firm Teaches Middle-Schoolers to Do the “Write” Thing
Mar 29, 2016 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Robin Hulshizer, a partner at Latham & Watkins LLP and Chicago chairwoman of Do The Write Thing, an initiative of the National Campaign to Stop Violence. Each year, the program invites sixth-, seventh- and…
157: Pizza Hut’s Cause Marketing Brings in the Dough for Young Readers
Mar 15, 2016 • 24 min
Today on Cause Talk Radio, Megan and Joe are talking to Natasha Collins, BOOK IT! Program Administrator at Pizza Hut. BOOK IT! is a free program designed to encourage students in grades K–6 to read more by earning a reading award certificate for a free,…
156: This Nonprofit Cleans Up with Turnkey Cause Marketing Program for Maid Services
Mar 6, 2016 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Debbie Sardone, President and Founder of Cleaning for a Reason, a nonprofit that gives the gift of free house cleaning to women undergoing treatment of any type of cancer. Cleaning for a Reason has worked…
155: How One Sub Sandwich Chain Raised $8M for 180 Charities
Mar 1, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Dave Altmann, Senior Vice President, Strategic Initiatives, Jersey Mike’s, a sub sandwich franchise with 1,500 stores open and under development nationwide. In March 2015, Jersey Mike’s celebrated its 5th…
154: A Cause Marketing Vet Dishes on Social Good at Big Agencies
Feb 21, 2016 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to a true cause marketing superstar: Scott Beaudoin. Scott is a veteran of many top cause campaigns and agencies and was recently named the chief strategy officer and executive managing director of corporate…
153: Larabar Supports Feeding America, Asks Consumers to #ShareRealFood
Feb 15, 2016 • 15 min
Today on Cause Talk Radio, Megan and Joe talk to Rosanne Ranta, associate marketing manager at snack bar maker, Larabar, about #ShareRealFood, a new cause marketing partnership supporting Feeding America. With the help of The Real Girl’s Kitchen star…
152: A Cause Marketing Lawyer Explains the Legal Side of Win-Win Partnerships
Feb 8, 2016 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Karen Wu, a leading authority on cause marketing law at Perlman & Perlman, about the 10 Commandments of Cause Marketing Law, a new infographic from Selfish Giving and Perlman & Perlman. This graphic will…
151: Organic Valley Boosts Sales with Spoof on Cause Marketing
Feb 1, 2016 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Clovis Siemon, video marketing manager, at Organic Valley about their Save the Bros campaign, a spoof on the traditional charity PSA. The initial Save the Bros video attracted over 2.4 million views on…
150: CHC Rolls Out New Workplace Giving Strategy for Millennials
Jan 25, 2016 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Thomas Bognanno, President and CEO of Community Health Charities (CHC) about its High Impact Causes to raise money and awareness for groups of health charities supporting similar issues. Through High Impact…
149: A Better Way for Selfish Givers to Give Socially Responsible Gifts
Jan 20, 2016 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Dr. Lisa Cavanaugh of the University of Southern California’s Marshall School of Business about our favorite topic: selfish giving! Lisa, along with Francesca Gino (Harvard Business School) and Gavan…
148: Brian Reich on the Power of Emoji Cause Marketing
Jan 12, 2016 • 32 min
Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. The goal of Refugee Emojis is to spark discussion among Americans around…
147: Cause Marketing Faves for 2015, Predictions for 2016
Dec 29, 2015 • 29 min
Today on Cause Talk Radio, Megan and Joe take a look back at our favorite cause marketing programs from 2015, and make a few predictions for 2016. On the show we discuss: Our favorite campaigns, which include H&R Block, Cheeky Home, Rosa’s Fresh Pizza,…
146: Retailer Box Lunch Serves Up Hunger Relief for Feeding America
Dec 21, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Robert Thomsen, Vice President & General Manager of Merchandising & Marketing for Box Lunch, a civic-minded specialty retailer with an online site and eight physical stores. With every $10 spent on the…
145: How H&R Block Uses Cause Marketing to Cultivate Tomorrow’s Clients
Dec 7, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Kathy Collins, Chief Marketing Officer for the tax preparation company H&R Block, about the company’s Dollars & Sense financial literacy program. Founded in 2009, the program gives kids of all ages the…
144: Carol Cone on What’s Next for Her, Cause Marketing & Purpose
Dec 1, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Carol Cone (aka The Mother of Cause Marketing) about her new venture Carol Cone on Purpose! Carol has been a cause leader for decades and is set to disrupt the field once again with a new venture that…
143: Call of Duty Endowment Enlists Gamers, Retailers for Mission to Put Vets Back to Work
Nov 23, 2015 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Dan Goldenberg, Executive Director of the Call of Duty Endowment, the charitable arm of one of the world’s most popular video games. We discuss how the endowment is working with companies like Costco,…
142: Is It Time for Movember to Move Beyond the Stache?
Nov 18, 2015 • 21 min
Today on Cause Talk Radio Megan and Joe pilot a new format for the show. While we still plan to have guests and do interviews, occasionally we want to experiment with just talking about what’s happening in the cause world! We’ll review some of the latest…
141: How Wendy’s Uses Coupon Books, Frosties to Raise Millions for Adoption Services
Nov 2, 2015 • 23 min
Today on Cause Talk Radio, Megan and I talk to Frank Vamos, Director, Brand Communications at Wendy’s, about their October coupon book campaign to raise funds for the Dave Thomas Foundation for Adoption (DTFA).
140: Nordstrom’s Give Back Clothing Line Fuels Youth Causes
Oct 27, 2015 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Tara Darrow, Director of Public Affairs & Corporate Social Responsibility for Nordstrom, about Treasure&Bond, Nordstrom’s private label, give-back brand. Since the brand’s inception in 2014, Nordstrom’s…
139: C-Store Raises $1.2 Million, Earns Cause Marketing Stripes
Oct 20, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Sharon Yon-Johansson, Community Affairs Manager for Stripes | Sunoco Convenience Stores, about an in-store cause marketing program that raised a $1.2 million for Houston-based MD Anderson Cancer Center.
138: Touchdown! This NFL Team Shows Nonprofits How to Score with Donors
Oct 13, 2015 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Julie Hirshey, Director of Community Relations for the NFL’s Philadelphia Eagles, about the Eagles Care Program and their capacity building efforts for nonprofits in the Greater Philadelphia area.
137: How Travelocity is Helping Do-Gooders Travel for Good
Oct 6, 2015 • 18 min
Today on Cause Talk Radio, Megan and Joe talk to Keith Nowak, Director of Marketing Communications at Travelocity, about the results of its recent Travel for Good Survey and plans to expand its Travel for Good Program to help people achieve their dreams…
136: How Columbia Sportswear is Using Cause Marketing to Blaze a New Trail
Sep 29, 2015 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Scott Welch, Global Corporate Relations Manager, at Columbia Sportswear Company about their national cause marketing program with the National Park Foundation called Find Your Park.
135: Companies and Activists Are Using Petitions to Stand Together for Good
Sep 22, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Randy Paynter, Founder and CEO of Care2, a social network of 32 million citizen-activists who are using and supporting petitions to make the world a better place.
134: How an Ex-Con’s Bread Company Gave Rise to Second Chances for Others
Sep 14, 2015 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Genevieve Martin, Executive Director of the Dave’s Killer Bread Foundation, about the brand’s success with “Second Chance Employment” for people with criminal backgrounds. The goal of the newly created…
133: Dole Foods, Chef Roy Choi Food Truck for a Cause in L.A.
Sep 1, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Stuart McAllister, Vice President of Sales & Marketing for the Food Service Segment of Dole Packaged Foods, about Dole’s partnership with celebrity chef Roy Choi on starting a healthy eating movement in Los…
132: How White Castle Used Cause Marketing to Double its Donation to Autism Speaks
Aug 24, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Jamie Richardson, Vice President at White Castle, about the quick-serve chain’s recent register fundraiser for Autism Speaks that raised over $900,000 — a 48 percent increase over the previous year.
131: Finally, A Cellphone Company That Connects Your Calls to a Cause
Aug 18, 2015 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Mark Epstein, Co-founder & CEO of The People’s Operator (TPO). The People’s Operator is a socially conscious mobile provider based in the U.K. has launched its service stateside with the help of Wikipedia…
130: The Rise of Effective Altruism, Or Generosity for Nerds
Aug 11, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to William MacAskill, associate professor at Oxford University and author of a great new book: Doing Good Better. Will is one of the cofounders and leading voices of Effective Altruism, which he calls…
129: What Nonprofits Can Learn from the Reboot of the Ice Bucket Challenge
Aug 4, 2015 • 25 min
Today on CauseTalk Radio, Megan and Joe talk to Rob Goldstein, Vice President of Marketing, Communications and Development, ALS Therapy Development Institute in Cambridge, MA, about the 2015 Ice Bucket Challenge.
128: How One Nonprofit in Brazil is Scoring Big with Cause Marketing
Jul 28, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Marco Crespo, Business Director at the Ayrton Senna Institute in Brazil, about the rise and development of cause marketing in South America’s largest country.
127: GameStop Quadruples High Score, Raises $1.2 Million for Make-A-Wish
Jul 20, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you’ve probably visited a GameStop. And with over 6,600 worldwide locations it’s easy to find a…
126: What Companies Want from a Nonprofit Partner
Jul 14, 2015 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause agency, about their 2015 Corporate Partner Survey. For Momentum surveyed individuals who manage nonprofit partnerships to learn about local and…
125: Men’s Wearhouse is Well Suited for Menswear Collection Drive
Jul 6, 2015 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Brandy Rettus, Corporate Giving Administrator for Men’s Wearhouse, about their National Suit Drive, which benefits at-risk men transitioning into the workforce.
124: This Social Enterprise Wants to be the Donorschoose for Nonprofits
Jun 29, 2015 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Liz Deering, Founder of 121Giving, a marketplace and crowdfunding platform driven by the real needs of charities, powered by people and brands that care.
123: How to Do More Good Better
Jun 16, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Steve Scheier, author of a new book, “Do More Good. Better.” Steve is also founder & CEO of Scheier + Group, a consultancy that shows non-profits and social impact companies how to make the most of the…
122: What makes a brand “Good”?
Jun 9, 2015 • 28 min
Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick’s Sporting…
121: How Nonprofits can Recruit and Manage Celebrities
May 7, 2015 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Todd Krim, President & CEO of The Krim Group, a Los Angeles-based agency that connects charities with celebrities. Todd, Megan, and Joe discuss how nonprofits can choose the right celebrity for special…
120: How Online Giving Can Boost Charitable Impact
Apr 27, 2015 • 33 min
Today on Cause Talk Radio, Megan and Joe talk to Jon Bromley, Founder & CEO of Canadian-based Chimp, an online giving tool. They discuss the advantages of online savings banks for giving and how companies can and should join individuals on a platform that…
119: Do Nonprofits Need a Crowdfunding Bill of Rights?
Apr 13, 2015 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to David J. Neff, author, speaker, and consultant for PwC. Dave is also the founder of Lights. Camera. Help., a nonprofit that is dedicated to encouraging cause-driven organizations to use film and video to…
118: Mobile Cause Marketing Trends for Millennials & Gen Z
Apr 7, 2015 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Gary Zarr, Partner, at Phil & Company, a New York-based cause marketing agency, on their new report on Mobile Cause Marketing and Millennials & Generation Z.
117: Starbucks Race Together: Critics Should Wake Up and Smell the Courage
Mar 24, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc. about Starbucks controversial cause campaign: Race Together. While aimed at starting a conversation around race issues in America, the campaign has…
116: How Soles4Souls Raises Money with Stride Rite, PUMA
Mar 16, 2015 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Buddy Teaster, CEO of Soles4Souls. Nashville-based Soles4Souls is a global not-for-profit focused on fighting the devastating impact and perpetuation of poverty. Soles4Souls advances its anti-poverty…
115: How Nonprofits Can Identify, Sell & Close New Corporate Partnerships
Mar 10, 2015 • 30 min
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, President of For Momentum, an Atlanta-based cause-related marketing agency. With Mollye, we tackle one of the toughest issues for nonprofits — how to identify, sell and close new corporate…
114: Pay-it-Forward Pizza Feeds Homeless with Slices and Sticky Notes
Mar 4, 2015 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Mason Wartman, owner of Rosa’s Fresh Pizza in Philadelphia. Over the past several months, Mason has become a media darling for his efforts to feed the homeless in his neighborhood. He’s even appeared on…
113: Three Trends in Cause Alliances: Data, Startups & Franchises
Feb 24, 2015 • 25 min
Today on CauseTalk Radio, Megan, and Joe talk to Maureen Carlson, President, and Brittany Hill, Vice President of Research and Insights at Good Scout, a social good consultancy, about their 2015 Cause Alliances Trend Report. Data-Driven Cause Alliances.…
112: How to Get a Job in Cause Marketing
Feb 16, 2015 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications about how to start a career in cause marketing. Alison, Megan and Joe get calls and emails every week from people who want a job in cause…
111: How Build-A-Bear Raised $440K by Asking Customers to Share Their Hearts
Feb 9, 2015 • 18 min
Today on Cause Talk Radio, Megan and Joe talk to Tanya Coventry-Strader, Managing Director of Bear Marketing Communications at Build-A-Bear Workshop about their Share Your Heart program to benefit Make-A-Wish. For the second year in a row, Build-A-Bear…
110: How Causes Can Inject Themselves Into Breaking News and Get Noticed
Feb 2, 2015 • 20 min
Today on Cause Talk Radio, Megan and Joe talk to Ken Ungar, Founder & President of U/S Sports Advisors. Ken is a “newsjacking” expert and author of the book Ahead of the Game: What Every Athlete Needs to Know About Sports Business. Newsjacking, which Ken…
109: How Nonprofits Can Raise Money, Awareness with Online Videos
Jan 26, 2015 • 28 min
Today on Cause Talk Radio, Megan and Joe talk to Michael Hoffman, CEO of See3 Communications. See3 is a Chicago-based firm that provides strategy, video and web services to nonprofits and social causes.
108: How a Hospital Grew its Cause Marketing Program from Zero to $750k
Jan 20, 2015 • 30 min
Today on Cause Talk Radio, Megan and I talk to Joe Hamlin, Director, Corporate Development at Cleveland Clinic about the growth of the hospital’s cause marketing program from zero to $750,000.
107: How One Nonprofit Raises Millions with Charity Pinups
Jan 12, 2015 • 29 min
Today on Cause Talk Radio, Megan and Joe talk to Clark Sweat, Chief Corporate Partnership Officer at Children’s Miracle Network (CMN). Clark has had two tours of duties with CMN. Between his time at CMN, Clark spent four years at St. Jude Children’s…
106: Megan and Joe Dish on the 10 Best Cause Marketing Promotions of 2014
Jan 7, 2015 • 32 min
Today on Cause Talk Radio, Megan and Joe talk to…..each other! For the first time in a long time, we had a show just with each other as we talked about two important developments. First, Cause Marketing Forum’s announcement of the Golden Halo winner.…
105: Why Nonprofits Can’t Ignore Pinterest, How to Get It Right
Nov 24, 2014 • 30 min
Today on Cause Talk Radio, Megan and Joe talk to Pinterest expert Jason Miles. He’s a 20-year veteran of the nonprofit world and the author of three books, including Pinterest Power. Jason and his wife are also the founders of Sew Powerful, a nonprofit…
104: Content Marketing and the Future of Nonprofit Fundraising
Nov 18, 2014 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Russell Sparkman, CEO, Content Strategy for FusionSpark Media about new research on the content marketing practices of nonprofit professionals. With Blackbaud and the Content Marketing Institute,…
103: Starlight Helps Nonprofits Get The Supplies They Need
Nov 5, 2014 • 23 min
Starlight Foundation helps nonprofits get the supplies they need using an online portal called Wish List. Not every nonprofit has or needs an online list. But many organizations are in need of supplies. Here’s how you can get the supplies and products you…
102: A Kickass Nonprofit Guide for #GivingTuesday
Oct 15, 2014 • 22 min
Today on Cause Talk Radio, Megan and I talk to Mollye Rhea, Founder and President of For Momentum, an Atlanta-based cause marketing agency. #GivingTuesday is quickly approaching on December 2nd. Last year’s #GivingTuesday saw a 90 percent increase in…
101: DonorsChoose.org Talks Flash-Funding, Secret to Corporate Partnerships
Oct 1, 2014 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Missy Sherburne, Chief Partnerships Officer at DonorsChoose.org about their fundraising success with flash-funding, crowdfunding and corporate partnerships.
100: Crowdfunding for Nonprofits and Businesses: 7 Best Practices
Sep 10, 2014 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Richard Swart, the Director of Research on Crowdfinance at University of California at Berkeley and author of the World Bank’s Report On Global Crowdfunding, on how to strategically use crowdfunding for…
99: The Generation Companies, Nonprofits Can’t Live Without: Millennials
Aug 6, 2014 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to marketing and communication expert Craig Bida about Millennials and the future of social responsibility. Millennials are a huge audience — roughly 80 million strong. They — and their commitment to social…
98: New Balance Gets Kids Moving with SparkStart
Jul 24, 2014 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Amy Shapiro, Manager of Cause Marketing at New Balance about SparkStart, a new global initiative that’s focused on encouraging physical activity in children. It’s much needed as one of every ten school-aged…
97: When Customers Stumble, This Bank Picks Them Up
Jul 10, 2014 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Maria Veltre, Chief Marketing Officer, Fifth Third Bank, the 12th largest bank in the United States. Maria discusses two of the bank’s cause marketing efforts. First, with Pay to the Order of each new…
96: Employee Engagement is Hot! How Not to Get Burned
Jun 12, 2014 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Mark Feldman, founder and managing director of Boston-based Cause Consulting, about the potential hazards and potholes of employee engagement. We all know that employee engagement is one of the hottest…
95: Should Nonprofits Take Donations in Bitcoin? Maybe
Jun 5, 2014 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to David J. Neff, author and consultant, about the thing we’ve all heard of, but know nothing about: Bitcoin. The author of a recent report on the disruptive impact of digital currency, David makes case for…
94: Better World Wireless is on a Mobile Mission
May 14, 2014 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Darian Rodriguez Heyman, co-founder of BetterWorld Wireless, a company that’s aiming to make people feel GOOD every time they use their phone. Darian explains that when you switch to BetterWorld Wireless,…
93: KIND Does the Kind Thing with KIND Causes
May 8, 2014 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Elle Lansing of KIND Healthy Snacks about KIND Causes. Elle discusses the company’s “Kind Movement,” which seeks to inspire and celebrate kind acts of every form. KIND Causes is one of the core programs.…
92: Safeway Explores New Ways to Feed
May 1, 2014 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Christy Duncan Anderson, Executive Director of the Safeway Foundation. Safeway, a supermarket chain with over 1,300 locations in the United States, has embarked on a new campaign called Hunger Is, which is…
91: Is Buy-One, Give-One the Future of Cause Marketing?
Apr 24, 2014 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Paul Dunn, Chairman of B1G1.com, a Singapore-based company, about a buy-one, give-one model that allows supporters to link their everyday actions and purchase to 900 social projects around the globe. Paul…
90: Boston Strong or Boston Wrong?
Apr 17, 2014 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Rich Maiore, Senior Vice President, at Cone Communications, about the “Boston Strong” battle cry that has defined a city since the Boston Marathon attacks last April. Rich reflects on the rise of Boston…
89: Fashion Project Swaps Clothes for Good
Apr 2, 2014 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Christine Rizk, co-founder and president of Boston-based Fashion Project, about how her company is turning high fashion into cold cash for nonprofits. The mission of Fashion Project is to change the world…
88: Pencils of Promise Founder Talks About Building Schools, Cause Marketing
Mar 25, 2014 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Adam Braun, the founder of Pencils of Promise (PoP), a non-profit organization that builds schools and increases educational opportunities in the developing world. Adam is also the author of a great new…
87: The Real Miracle of the “Miracle Machine”
Mar 20, 2014 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Noble, CEO of CauseMedia Group, about the controversy surrounding the water to wine “Miracle Machine.” Developed by the clean water organization Wine to Water, global public relations agency MSLGROUP…
86: Social Good at SXSW — Is it just Hype?
Mar 13, 2014 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to John Ludlow, a causepreneur, do-gooder and Austin-based consultant who’s attended the popular interactive portion of the South by Southwest Conference five times. John is also a past guest on CauseTalk…
85: Benevity Powers Employee Giving for Nike, Apple, Google
Mar 6, 2014 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Bryan de Lottinville, Founder & CEO of Benevity about his “Goodness Programs” for companies. Benevity designs software that helps companies create impactful and engaging employee giving, volunteering &…
84: Hot Trends in Sports Philanthropy
Feb 27, 2014 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Alisha Greenberg, the founder of Rounding Third, a sports philanthropy consultancy, and director of the sports philanthropy program at George Washington University. Alisha discusses the growth of sports…
83: Should Your .ORG Become a .NGO? Maybe
Feb 20, 2014 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Nancy Gofus, Chief Operating Officer at Public Interest Registry (PIR). Nancy and her team manage the .ORG domain, which they’ve done since 2003. Nancy shares how .ORG has grown into the third-largest…
82: Overstock Invests in the World with Worldstock
Feb 12, 2014 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Patrick Byrne, CEO of online retailer Overstock.com, about Worldstock, which sells items handmade by artisans from around the world. Patrick discusses the challenges of starting and growing Worldstock from…
81: eatiply Fights Hunger with Buy-One-Give-One
Feb 5, 2014 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to David Woodbury, founder of eatiply, about his meal-for-meal food donation project to fight world hunger. Every time you dine at an eatiply supported restaurant and choose a featured entree, a meal is…
80: BofA Talks CSR, Khan Academy and Product Red
Jan 23, 2014 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Andrew Plepler, Corporate Social Responsibility Executive, at Bank of America about their CSR efforts. Andrew explains BofA’s new initiative with the online learning site Khan Academy to provide both bank…
79: Jingit Takes Cause Marketing Mobile
Jan 16, 2014 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Chris Murray, Director of Business Development, of Jingit about how they are shaking up payments and advertising with an app that’s enabling marketers to follow a consumer from first media impression…
78: PayPal Talks About the Future of Online Giving
Jan 9, 2014 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Clam Lorenz, Director of Nonprofit Engagement at PayPal. Clam explains the important role PayPal plays in processing billions of dollars of donations every year, and how it’s always expanding the ways it…
77: Kaboom Takes Cause Marketing Seriously — With Toys
Dec 19, 2013 • 21 min
This week on Cause Talk Radio, Megan and Joe talk to Bruce Bowman, President of Kaboom, about their new cause partnership with Imagine Toys. Together, they’ve launched a new line of Go Out and Play toys that will support Kaboom’s mission to get kids…
76: A Seasoned Fundraiser Shares His Bare-Knuckled Strategies for Success
Dec 12, 2013 • 27 min
Today on Cause Talk Radio, Megan and Joe talk to Michael Malekoff, a former executive with Juvenile Diabetes Research Foundation (JDRF) who currently consults to nonprofits on organizational effectiveness and fundraising. Michael shares some important…
75: Mobal is Doing Charity
Dec 5, 2013 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Tony Smith and Vince Owen of Mobal, a UK company focused on providing travelers with affordable and reliable international cell phones. Nice business but that’s not the good news, as Tony and Vince explain.…
74: Harry’s Co-Founder Gives a Shave about Causes
Nov 21, 2013 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Jeff Raider, co-founder of men’s grooming brand Harry’s, on their signature cause platform Give a Shave, which supports causes with one percent of sales and one percent of volunteer time. Jeff shares how…
73: New York YMCA reflects on Hurricane Sandy lessons
Nov 14, 2013 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Gary Laermer, Senior Vice President & Chief Development Officer of the YMCA of Greater New York, about lessons learned from Hurricane Sandy one year later. The YMCA of Greater New York was at ground zero…
72: Cause Marketing 101 with For Momentum’s Mollye Rhea
Nov 7, 2013 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Mollye Rhea, president of the Atlanta-based marketing agency For Momentum, about the cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls…
71: How Nonprofits Can Beat the ‘Mean Girls’ of Philanthropy
Oct 31, 2013 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Merri Lee Mark, philanthropist and author of a soon-to-be published book: The Giving Game: Surviving Philanthropy’s Schemers, Dreamers and Volunteer Vixins - Come Hell or High Heels. Merri Lee exposes an…
70: A Spirit of Giving at Spirit Halloween
Oct 23, 2013 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Heather Golin, Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children’s hospitals. The Spirit of Children has raised $11 million since 2006. Heather explains how…
69: Global Challenge for Nonprofits
Oct 17, 2013 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Neelam Makhijani, Chief Executive of London-based Resource Alliance. Neelam gives us an inside look of the launch of the International Day of Charity at the United Nations, which she attended, and its focus…
68: Finally! An Employee Giving Platform for Small Businesses
Oct 3, 2013 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Bill Horne, chairman, president and CEO of Truist, a leader in web-based corporate philanthropy platforms for employee giving and volunteerism. Bill talks about InstaGive, their new platform for small…
67: Nonprofit Stomps Out Bullying with Cause Marketing
Sep 26, 2013 • 23 min
Today on Cause Talk Radio, Megan and Joe talk to Ross Ellis, Founder & President of STOMP Out Bullying, on how her nonprofit is using cause marketing to raise awareness and money to beat the crap out of bullying. Ross shares how bullying went from a taboo…
66: When Disaster Strikes, Consumers Expect Companies to Respond
Sep 19, 2013 • 25 min
Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm’s new Disaster Relief Trend Tracker. Craig shares how people all over the world are looking to companies to provide…
65: Dineout for No Kid Hungry Aims to Raise Millions
Sep 12, 2013 • 17 min
On today’s episode of Cause Talk Radio, Megan and Joe talk to Laura Goodman, Senior Director of Corporate Partnerships for Share Our Strength, about Dineout for No Kid Hungry. This September campaign will involve thousands of restaurants of all types and…
64: The Company that Cares the Most Wins Consumers’ Hearts
Sep 6, 2013 • 24 min
Today on Cause Talk Radio, Megan and Joe talk to Nic Covey, Vice President, Corporate Social Responsibility for Nielsen, about a new global study on consumer attitudes toward companies and social responsibility. Nick discusses how consumers are expecting…
63: The Myths of Mobile Marketing for Nonprofits
Aug 22, 2013 • 21 min
This week on Cause Talk Radio, Megan and Joe talk to Jenifer Snyder, Executive Director of The mGive Foundation, about the myths of mobile marketing for nonprofits. The mGive Foundation has supported more than 10,000 text donation campaigns for more than…
62: Youth-Focused Agency Helps Marketers Woo Millennials
Aug 15, 2013 • 21 min
In this episode of Cause Talk Radio, Megan and Joe talk to Aria Finger, COO of millennial-focused nonprofit Dosomething.org and President of TMI, a new youth-focused agency. Aria debunks myths about millennials and explains why the data scientists that…
61: Boys & Girls Clubs Takes Cause Marketing Back to School
Aug 8, 2013 • 14 min
Today on Cause Talk Radio Megan and Joe talk to Artis Stevens, National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America, about its back-to-school cause marketing campaign, Great Futures. Artis talks about some of the…
60: Investment in Employees Pays Dividends for Children Cancer Nonprofits
Aug 1, 2013 • 21 min
On today’s episode of Cause Talk Radio, Megan and Joe talk to John Kordsmeier, President of the Northwestern Mutual Foundation, about the first year results of fundraising for Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation. John…
59: Reinventing Philanthropy: Choosing Impact Over Emotion
Jul 25, 2013 • 23 min
Today on Cause Talk Radio, Megan chats with Eric Friedman, author of the forthcoming book, “Reinventing Philanthropy.” In the book, Friedman challenges traditional donor-driven philanthropy and contends that decisions made emotionally may not be the most…
58: Causes.com Gives Businesses an Online Spotlight
Jul 18, 2013 • 22 min
On this episode of Cause Talk Radio, Megan and Joe are joined by James Windon, Head of Revenue for Causes. We learn a bit about the Causes history (you may remember them as Facebook Causes) and how they effectively use technology to run social change and…
57: Saving the World, One Dime at a Time
Jun 12, 2013 • 19 min
In this episode of Cause Talk Radio, Megan and Joe talk coin collection cause marketing with Tim Siffermann, Founder and President of The Siffermann Group. Think nickels, dimes and quarters are no big deal? Think again! Ronald McDonald House Charities…
56: Taking More Risk in Cause Marketing
May 23, 2013 • 26 min
Today on Cause Talk Radio, Megan and Joe talk to Phil Haid, Co-Founder and CEO of Toronto-based Public Inc., about the need for more risk in cause marketing. They discuss the things that are holding cause marketers back: fear of failure, a misconstrued…
55: How Short Videos Can Have a Big Impact for Nonprofits
May 16, 2013 • 21 min
Today on Cause Talk Radio, Megan and Joe talk to Natasha Deganello Giraudie, the CEO of Micro-Documentaries. Natasha and her team produce 1-2 minute authentic, actionable and affordable documentaries for purposeful companies and nonprofit organizations.…
54: Corporate Volunteering is Like Sex, How to Have More of It
May 9, 2013 • 24 min
Today Joe and Megan chat with Chris Jarvis of Realized Worth, the expert on corporate volunteering. Chris discusses how getting employees to change their behavior is much more of a courting process than most companies think - it’s all about falling in…
53: TisBest Launches Cause Marketing Platform for Trade Shows
May 1, 2013 • 22 min
Today on Cause Talk Radio, Megan and Joe talk to Jon Siegel, Executive Director, TisBest, and Tricia Wilkerson, Marketing Manager, Conifer Health Solutions about ExpoGiving. This new trade show product uses money that normally goes to trade show…
52: CMF13: Where Companies and Causes Meet for Good
Apr 25, 2013 • 23 min
Wondering if it’s worth your time and money to attend the 11th Annual Cause Marketing Forum? Today Megan and Joe are joined by CMF President and Founder David Hessekiel about what’s on tap for the May Conference in Chicago, including Joe’s session on…
51: Kula Causes Turns Consumer Engagement Into Giving
Apr 18, 2013 • 21 min
Today on CauseTalk Radio, Megan and Joe talk to Mark Dority, Director of Marketing for KULA Causes, on how his company helps customers support great causes by simply frequenting their favorite brands. Whether using loyalty points, shopping through KULA’s…
Ep 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance
Apr 11, 2013 • 20 min
Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s Scott Beaudoin about the new Purple Index, which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit.…
49: Cause Platform Brings Brands, Purpose & Passion Together
Apr 4, 2013 • 22 min
On today’s episode of CauseTalk Radio, Megan and Joe talk to Erik Darby, Vice President at Kanjoya, the parent company of the Experience Project. The Experience Project is the world’s largest living collection of shared experiences and the premier…
48: Fair Trade Business Fares Better with Subscription Model
Mar 14, 2013 • 23 min
Our guest today is no stranger to learning cause lessons the hard way. Founder of Trade as One, an online company creating jobs by selling fairly traded consumables, Nathan George shares what he’s learned along the way, why Trade as One switched to a…
47: What’s the Key to Nonprofit Success, Money or Talent?
Mar 6, 2013 • 22 min
What’s more important to a nonprofit’s success, money or talent? That’s the topic of discussion on today’s CauseTalk Radio.
46: USA Networks Enlists Cause to Tackle Hate and Discrimination
Feb 27, 2013 • 20 min
Hate and discrimination aren’t pretty but USA Network isn’t afraid of taking a stand, especially with an army of nonprofits backing their efforts.
45: Share Our Strength Flexes Cause Marketing Muscle to Help Hungry Kids
Feb 21, 2013 • 22 min
This week on the show, Megan and Joe speak to Chuck Scofield, the Chief Development Officer of Share Our Strength, the Washington D.C. based anti-hunger organization.
44: Valentine’s Cause Marketing with Dress for Success
Feb 13, 2013 • 22 min
Today Joe and Megan dig into the cause marketing closet of Joi Gordon, CEO of Dress for Success. Joi shares how this leanly-staffed nonprofit approaches their cause marketing partnerships and how they’ve managed to recruit and retain partners such as…
43: Nonprofit Tech Honcho Talks Big Data for Causes
Jan 30, 2013 • 24 min
This week on CauseTalk Radio, Megan and Joe talk to George Weiner, founder of Whole Whale and former CTO of DoSomething.org, about technology and data for non-profits.
42: Tackling the Taboo: Child Mind Institute Shines Light on Children’s Mental Health
Jan 23, 2013 • 24 min
The tragic shootings at Sandy Hook Elementary School in December has brought national and widespread attention to the issue of children’s mental health. Today Megan interviews Dr. Harold Koplewicz, Founding President of Child Mind Institute, the only…
41: Carrotmob Dangles Money for Businesses that Embrace Change
Jan 17, 2013 • 24 min
On today’s show, Megan and Joe talk to Alex Gold, Director of Partnerships at Carrotmob, about the power of buycotts - campaigns in which a group of people offer to spend their money to support a business.
40: Project 7’s Tyler Merrick Shares Cause Product Success Strategies
Jan 11, 2013 • 30 min
An abundance of small, cause-branded products flood the market each year, most of which you’ll never see again because they lack a solid business strategy.
39: Cone’s Craig Bida Sees the Future of Cause Marketing in His 2013 Crystal Ball
Jan 3, 2013 • 23 min
In today’s episode of Cause Talk Radio, Megan and I talk to Craig Bida, Executive Vice President of Cause Branding at Cone, about lessons learned in 2012, and how cause marketers will need to adjust their course in 2013.
38: Cause Marketing, Pinterest, and Christmas Mash-up!
Dec 20, 2012 • 27 min
Today on Cause Talk Radio, Megan and Joe have some fun with the season’s Christmas cause marketing promotions.
37: HopeMob Crowdsources Kindness for Holiday, Year Round
Dec 13, 2012 • 23 min
What is the holiday season about if not hope? Joe and Megan wade knee-deep into the concept of hope in today’s episode with guest Shaun King, CEO of HopeMob.
36: JC Penney Decks the Halls with Cause
Dec 6, 2012 • 20 min
To bring a little holiday cheer to this week’s episode of Cause Talk Radio, Megan and Joe are joined by JC Penney’s Vice President of Philanthropy, Miki Woodard.
35: Men, Mustaches & Movember
Nov 29, 2012 • 23 min
On today’s show, Megan and Joe talk to Jason Hincks, Chief Operations Officer of Movember, about the mustache-growing phenomenon that is sweeping the world.
34: Beyond ‘Breakthrough Nonprofit Branding’ with Jocelyn Daw
Nov 22, 2012 • 24 min
Today Joe and Megan get a uniquely Canadian perspective from cause pioneer Jocelyn Daw, consultant and author of ‘Breakthrough Nonprofit Branding’.
33: Author David Neff Talks About the Future of Nonprofits
Nov 15, 2012 • 23 min
The great thing about having a guest like David Neff on CauseTalk Radio is that you’ll never run out of things to talk about.
32: Hurricane Sandy Cause Marketing, Giving Tuesday
Nov 1, 2012 • 22 min
As October comes to a close, Joe and Megan take one more look at Pinktober with Fenton’s Susan McPherson, and then dive right into November and a new movement afloat called Giving Tuesday.
31: Red Cross Targets Millennials with “Saving Zombies”
Oct 25, 2012 • 21 min
On today’s show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com.
30: CafeGive Brews Facebook Success for Nonprofits, Businesses
Oct 17, 2012 • 23 min
Small to medium-sized businesses are particularly well positioned to execute cause marketing campaigns.
29: Buy a Coke, Support a Cause with Coca-Cola’s New Vending Machine
Oct 10, 2012 • 18 min
This week Megan and Joe talk to Lori George Billingsley, Vice President, Community Relations for Coca-Cola on a new interactive vending machine that allows consumers to buy their favorite beverage and support a good cause.
28: Pink Ribbons Author Questions Value of Pinktober
Oct 3, 2012 • 22 min
Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer “awareness”.
27: Livestrong Insider Shows Nonprofits How to Be Strong
Sep 27, 2012 • 25 min
Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author.
26: A Cause Marketing History Lesson from Bruce Burtch
Sep 20, 2012 • 24 min
On today’s show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that’s credited with starting it all.
25: Local Agency Goes Bald for Cancer Causes
Sep 13, 2012 • 21 min
On today’s show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause.
24: The Role of Choice of Cause Marketing
Sep 6, 2012 • 25 min
Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns.
23: Navigating Into the Cause Marketing Triangle with Incite
Aug 30, 2012 • 23 min
Today, Megan and Joe chat with Sarah Harris, Vice President & Founder of Incite, about her firm’s work with nonprofits and companies on cause marketing partnerships.
22: Cause Marketing Goes Back to School with Target, Boys and Girls Clubs
Aug 23, 2012 • 25 min
Today Joe and Megan chat with Jenna Reck of Target who explains ‘Give With Target’, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a…
21: Tevolution Infuses Cause with Every Sip
Aug 9, 2012 • 23 min
Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities.
20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden
Aug 2, 2012 • 23 min
Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better.
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing
Jul 26, 2012 • 21 min
This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.”
18: 5 Cause Marketing Trends
Jul 19, 2012 • 27 min
This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good’s latest white paper.
17: Causepreneur Jonah Lupton on New Start-up, Cauzly
Jul 12, 2012 • 25 min
Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com.
16: Cause Marketing Legal Advice to Keep You Out of Jail
Jun 27, 2012 • 24 min
Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP.
15: Does Cause Marketing Work? The Proof is in the Brand
Jun 21, 2012 • 21 min
Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show!
14: Cause Marketing, Cause Branding, CSR: What’s the Difference?
Jun 14, 2012 • 26 min
Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding.
13: Events, Cause and Mobile Collide with MoZeus
Jun 7, 2012 • 23 min
Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events.
12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances
May 23, 2012 • 21 min
In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving.
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose
May 11, 2012 • 25 min
In this episode of CauseTalk Radio, Megan and Joe talk with Carol “The Mother of Cause Marketing” Cone about a new study Edelman has just released on the state of cause and social purpose in the world.
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest
May 3, 2012 • 24 min
In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships.
9: March of Dimes Stakes Claim to Cause Marketing with imbornto
Apr 26, 2012 • 22 min
In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I’m Born To).
8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools
Apr 6, 2012 • 20 min
In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week’s Nonprofit Technology Conference (NTC) in San Francisco.
7: Automated Giving … Super Strategy or Slacktivism?
Mar 29, 2012 • 21 min
In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving.
6: Raise Money, Awareness with These Three Nonprofit Contests
Mar 22, 2012 • 20 min
Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future.
5: SxSW’s Homeless Hotties
Mar 15, 2012 • 25 min
This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW.
4: Bikinis that Give Back and Cities that Give Big
Mar 8, 2012 • 22 min
In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com.
3: Platforms, Pinterest, and Pictures
Mar 2, 2012 • 20 min
Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures.
2: Pinterest for Nonprofit Marketing
Feb 24, 2012 • 24 min
Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to…
1: Facebook cause marketing requires horse sense
Feb 16, 2012 • 22 min
Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium.