The B2B Revealed Podcast

The B2B Revealed Podcast

www.cascadeinsights.com
cascadeinsights.com
The Hootsuite Experience
Dec 11 • 37 min
Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world’s leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and…
Hunting for Prospects
Dec 4 • 35 min
Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it’s cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve…
Hacking Diversity
Nov 27 • 44 min
Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the…
Competitive Intel
Nov 20 • 34 min
Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market…
Speak Like Yourself
Nov 13 • 29 min
Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large…
B2B’s Hierarchy of Needs
Nov 6 • 31 min
Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more…
Prosper Through Prospecting
Nov 1 • 38 min
Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he’s especially focused these days on prospecting and maintaining a sales pipeline.
Google’s Perfect Team
Oct 23 • 36 min
Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google’s Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.
Nurture Over Noise
Oct 16 • 32 min
Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact…
Risky Business
Oct 9 • 32 min
Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to…
Selfless Sales Management
Oct 2 • 31 min
Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common. As always,…
Unscaling the Economy
Sep 25 • 30 min
Hemant Taneja, the Managing Director of General Catalyst and author of Unscaled, joins us to chat about A.I. and the economy of the future. The great unscaling will touch everything.
Flip My Funnel
Sep 18 • 38 min
Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the…
Business Alchemy
Sep 10 • 30 min
Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they’ve uncovered a new way of classifying business chemistry styles.
AdWords: B2B Lead Gen
Sep 5 • 31 min
Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part…
Hack Your Business
Aug 22 • 40 min
Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don’t all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams. The best way to listen to…
Purpose over Profits
Aug 16 • 23 min
Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are…
A B2B Primer: VR
Aug 6 • 32 min
Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to…
Teams: Better With Time
Aug 1 • 31 min
Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This…
Data’s Cold Embrace
Jul 25 • 21 min
David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection. The best way to listen to the episode is through Apple Podcasts, Google Podcasts,…
B2B’s Amazon Moment
Jul 12 • 32 min
Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience. Chloë’s book: http://a.co/fZpuzum The…
Protecting Creative Teams
Jun 25 • 30 min
Todd Henry joins us to discuss how to effectively lead creative teams. Topics covered include: Todd’s Book - Herding Tigers: Be the Leader Creative Teams Need. How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams….
Marketing Madness
Jun 20 • 21 min
David Feinman joins us to discuss viral video marketing. Topics covered include: You Can Pay Bills With Sales, Not With Likes. Picking the right subject for your video efforts. Setting your sights on micro-viral videos. As I mentioned in the show, if…
Don’t Write a Book
Jun 6 • 27 min
Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by…
Hire Better
May 30 • 27 min
Dan Cox has some strong opinions on the importance of people’s values in the workplace. Topics covered include: Do You Have the Wrong People in the Wrong Roles? Are You a Merchant, Innovator, Banker, or Builder? Why Firing or Not Firing Isn’t the…
Boardroom Diplomacy
May 16 • 28 min
Darcy Kurtz understands the need for marketing to massage its internal messaging. Topics covered include: Why You Need To Avoid Being a Solo Artist in Marketing. How To Develop Boardroom Fluency. How to Message for the Masses. As I mentioned in the…
Don’t Fear The Churn
May 3 • 32 min
Trish Bertuzzi pulls back the curtain on SDR management. Topics covered include: Why You To Change Your Expectations About Sales Development Reps (SDR’s). How To Grow Your SDR’s. How to Equip SDR’s with the Right Tools and Tactics. As I mentioned in…
Marketing’s Nemesis
Apr 20 • 35 min
Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha’s Book: Unleash Possible: A Marketing Playbook That Drives B2B Sales. How You Can Find…
Spend Wisely on LinkedIn
Apr 12 • 23 min
AJ Wilcox explains that LinkedIn ads can cost you big time if you don’t think ahead. Topics covered include: When You Should Spend On LinkedIn. Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit. How to Become a…
The Blurriness of B2B PR
Apr 4 • 27 min
Nicole Rodrigues takes a firm stance on organic vs. pay-to-play PR. Topics covered include: Organic vs. Paid Options for PR. The Blurring of Business, Politics, and PR. Tips for Reputation Building. As I mentioned in the show, if you’re enjoying the…
Shoot For The Moon
Mar 16 • 23 min
Kwame Christian shows that everything is a negotiation. Topics covered include: Why Negotiation is More Common Than You Think. What Christian Has Learned From Hosting His Show Negotiate Anything. The Importance of Anchoring When It Comes to…
Who Killed the PIN?
Mar 8 • 29 min
Craig Walker, that’s who - and in the process changed conference calls for everyone. Topics Covered Include: Why Conference Calls. How UberConference Was Able To Build a Pin-Less Conference System. What It Takes To Buy 10,000 Phone Numbers at a…
Warmed Over Emails
Feb 14 • 42 min
Ryan O’Donnell surprises everyone by insisting that cold emails can still provide a useful service. Topics covered include: When Is The Right Time to Use Cold Emails. Guidelines To Keep Cold Email From Turning Into SPAM. Tips for Writing Great Cold…
A Good Story Roars
Feb 1 • 36 min
Troy Hazard believes stories should spellbind audiences — not bore them with statistics. Topics covered include: Why You Need to Start with a Story. Why Actions Matter More Than Details. Leave Your Bio At The Door. As I mentioned in the…
The SEO Balancing Act
Jan 15 • 32 min
Phil Singleton attests to the necessity of balancing relevance and utility. Topics covered include: What You Can Learn from Phil’s book “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.” Why Video and…
Left&Right Brain
Jan 2 • 26 min
Adele Sweetwood explores the connection between data, creativity, and marketing success. Topics covered include: What You Can Learn From Adele’s book the “Analytical Marketer: How to Transform Your Marketing Organization.” How to use data to…