The B2B Revealed Podcast

The B2B Revealed Podcast
Sean Campbell

Freelancers: Avoid the Boomerang
Oct 1, 2019 • 34 min
Brianna Caza is with us today to share insights and strategies for getting into freelancing. We spend a good deal of our time talking about how to avoid the “boomerang” effect that sends so many beginner freelancers back to the company they…
Writing Well
Sep 17, 2019 • 40 min
Josh Bernoff is the author of a stellar book called Writing Without Bullshit: Boost Your Career by Saying What You Mean. The book is focused on making everyone a better writer in business. Most importantly, due to Josh’s background in the technology…
How to Sell New Products
Sep 5, 2019 • 37 min
Thomas Steenburgh is a business professor at the Darden School of Business, with a focus on sales management and B2B sales processes. We discuss the launch of new products by sales teams, as well as some of the challenges that accompany these product…
Rising to Leadership
Aug 19, 2019 • 40 min
Today’s guest is Ron Carucci, Cofounder and Managing Partner at Navalent, a company that works with CEOs and Executives who are pursuing transformational change. His Harvard Business Review article “Executives Fail to Execute Strategy Because…
Take Care of Your Data
Aug 6, 2019 • 43 min
If you don’t take care of your data, your marketing campaigns will have a lower ROI, sales teams will be starved for leads, and your company will miss it’s revenue targets. On today’s episode, I chat with Ruth Stevens, who has spent the…
Thumb Stopper Creative
Jul 19, 2019 • 38 min
Organic reach on Facebook has plummeted over the years and B2B marketers need to adjust. On today’s episode, I chat with Peter Reitano, the Co-founder of Abacus, a digital marketing agency that specializes in leveraging Facebook and Instagram in…
Are You a Superboss?
Jul 9, 2019 • 41 min
Today I’m speaking with Sydney Finkelstein, an expert in leadership and the author of the well-researched book, Superbosses: How Exceptional Leaders Must Master the Flow of Talent. We first discuss the main archetypes of different superbosses (the…
The Transparent Seller
Jun 19, 2019 • 46 min
Trust in B2B sellers is eroding. B2B buyers are increasingly looking towards third-party sites and influencers for reviews. Additionally, your sales and support teams may not be set up for success in building long-term trust with buyers. In this…
Offices for Humans
Jun 4, 2019 • 38 min
Kristin Kelsey, an expert on modern office design, joins the show today. Kristin provides great insight into why your office looks like it does today and where it’s headed in the future. She also discusses biophilic design, the “third…
Going Beyond Brexit
May 13, 2019 • 40 min
Martina Bozadzhieva, Managing Director and Head of Research at global market research firm DuckerFrontier, joins the podcast today. Martina’s expertise comes from direct experience navigating business dynamics in the turbulent European market. If…
Crisis Ready Preppers
May 1, 2019 • 49 min
Melissa Agnes joins the show today. Melissa is the author of . She is also a celebrated keynote speaker, a crisis management strategist, and an expert in mitigating risks in organizations. Melissa shares the key components of proper…
Have No Rules
Apr 15, 2019 • 45 min
Kevin Kruse, the author of Great Leaders Have No Rules, join us today to discuss why rule-based leadership leads to failure. Importantly, Kevin bases this key insight on over 200 interviews with well-known business leaders across a range of…
The Future of Connected Health
Apr 1, 2019 • 44 min
Dr. Joe Kvedar, author and TEDx speaker, joins us today to discuss the future of Connected Health. Dr. Kvedar takes us through the current state of Connected Health in this episode. We cover some of the fascinating technology integrations out…
Lost and Founder
Mar 18, 2019 • 30 min
Rand Fishkin, the co-founder of , the leader of SparkToro, and the author of Lost and Founder: A Painfully Honest Field Guide to the Startup, joins us to discuss his journey as a startup owner. The book is a fantastic read. Some of the…
Voice-Centric Marketing
Mar 5, 2019 • 27 min
Niraj Dawar joins us to talk about the intersection of voice marketing and the world of B2B. We discuss how to engage customers, how voice marketing compares to search marketing and SEO, and how voice marketing and AI are set to dominate the world of…
The Rebel’s Role
Feb 19, 2019 • 40 min
Lois Kelly, author of Rebels At Work: A Handbook for Leading Change From Within, shares her first-hand experiences witnessing the impact rebels can have on an organization. It’s not about disrupting projects, but about sharing a different way of…
Alive at Work
Feb 5, 2019 • 49 min
Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management,…
B2B Influencer Marketing
Jan 22, 2019 • 32 min
Joel Backaler, the author of Digital Influence, guides our discussion exploring the world of B2B influencer marketing. We’ll discuss how corporations should structure their influencer programs, the role conferences play in connecting with…
India and China: Market Entry
Jan 8, 2019 • 40 min
Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India’s digital economies. We talk about how these markets have developed, what tech companies should be aware of as they try to enter these regions, and what to be on the…
The Year in Review
Dec 24, 2018 • 6 min
Marketing, market research, sales, the nature of creativity, the validity of data, the need for diversity and more: 2018 was a big year for the B2B Revealed Podcast. We wanted to take a moment to highlight our favorite episodes, some key lessons we…
Tech’s Sustainability Scorecard
Dec 18, 2018 • 32 min
Gary Cook, the Senior Corporate Campaigner on the Climate & Energy Campaign at Greenpeace, joins us to talk about sustainability and environmental responsibility in the technology industry. We talked about physical devices, the real cost of cloud…
The Gift of Feedback
Dec 11, 2018 • 37 min
Kirsty Trail, the VP of Customer at Hootsuite, has spent years managing and leveraging customer support at some of the world’s leading technology companies. Kirsty joined us to talk customer support, gathering actionable feedback from customers, and…
Hunting for Prospects
Dec 4, 2018 • 35 min
Mark Hunter, the author of High-Profit Prospecting, draws from his extensive career in sales as he shares how to connect with potential customers. Whether it’s cold calling, referrals, or mining your CRM for gold, Hunter has advice on how to improve…
Hacking Diversity
Nov 27, 2018 • 44 min
Joan C. Williams, Distinguished Professor of Law and Founding Director of the Center of WorkLife Law at the University of California, Hastings College of the Law, and author of What Works for Women at Work, joins us to talk about diversity in the…
Competitive Intel
Nov 20, 2018 • 34 min
Nan Bulger, the former Executive Director of the Strategic and Competitive Intelligence Professionals society, joins us to talk business strategy and competitive intelligence (CI). We dispel some CI myths, the difference between CI and market…
Speak Like Yourself
Nov 13, 2018 • 29 min
Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development. In our conversation, she shared why so many presentation titles in large…
B2B’s Hierarchy of Needs
Nov 6, 2018 • 31 min
Bain’s Eric Almquist and Jamie Cleghorn have uncovered and organized the values that drive B2B buying decisions. These 39 elements of value are key to understanding why companies buy, what prompts their decisions, and what you can do to market more…
Prosper Through Prospecting
Nov 1, 2018 • 38 min
Jeb Blount, the author of Fanatical Prospecting, has no shortage of advice for sales teams. After authoring ten books, he’s especially focused these days on prospecting and maintaining a sales pipeline.
Google’s Perfect Team
Oct 23, 2018 • 36 min
Frazier Miller, the CMO of Wrike, is a follower of Aristotle. No, not the Greek one. He joined us to talk about Google’s Project Aristotle, what all high-performance teams have in common, and how to foster a healthy work environment.
Nurture Over Noise
Oct 16, 2018 • 32 min
Tom Tate, Product Marketing Manager at email marketing and automation company AWeber, has some expert advice on effective email marketing. He shared tips that will help all email marketers: from campaign design, to personalization, and to the impact…
Risky Business
Oct 9, 2018 • 32 min
Jonah Sachs, the author of Unsafe Thinking, is convinced that the comfort zone is a dangerous place for any business. In our conversation, he shared why safe thinking can be the death knell for companies, how to avoid the U of Creativity, and how to…
Selfless Sales Management
Oct 2, 2018 • 31 min
Mike Weinberg, the author of New Sales Simplified, knows that the key to success in sales is excellence in sales management. Building on his decades of hands-on sales experience, he shared the elements successful sales teams have in common. As always,…
Unscaling the Economy
Sep 25, 2018 • 30 min
Hemant Taneja, the Managing Director of General Catalyst and author of Unscaled, joins us to chat about A.I. and the economy of the future. The great unscaling will touch everything.
Flip My Funnel
Sep 18, 2018 • 38 min
Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the…
Business Alchemy
Sep 10, 2018 • 30 min
Kim Christfort, author of Business Chemistry, joined us to talk about their work on understanding business relationships. Using a scientific approach, they’ve uncovered a new way of classifying business chemistry styles.
AdWords: B2B Lead Gen
Sep 5, 2018 • 31 min
Chris Dayley is a first-hand witness to far too many disasters. Specifically, AdWords accounts that are a complete mess. He shared how he manages accounts, what B2B companies should know about PPC, and how to make paid search advertising a strong part…
Hack Your Business
Aug 22, 2018 • 40 min
Mike Grandinetti has attended quite a few hackathons and contrary to popular belief, they don’t all need to be focused on coding. Instead, hackathons can be just as powerful for marketing, sales, and operations teams. The best way to listen to…
Purpose over Profits
Aug 16, 2018 • 23 min
Leslie Gaines-Ross, the chief reputation strategist at Weber Shandwick, shares that brands are being forced to weigh in on controversial issues — whether they want to or not. It’s part of a move to a world in which business and politics are…
A B2B Primer: VR
Aug 6, 2018 • 32 min
Amy Peck believes in the bright future of AR and VR — or at least, in trying to make that future a reality. Check out the latest episode of B2B Revealed for everything B2B companies need to know about AR, VR, and Mixed Reality. The best way to…
Teams: Better With Time
Aug 1, 2018 • 31 min
Surprise! — employees aren’t productive in their first day on the job. Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework. This…
Data’s Cold Embrace
Jul 25, 2018 • 21 min
David Fisher, author of , knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection. The best way to listen to the episode is through , , , or . You’ll be able to listen to past episodes and…
B2B’s Amazon Moment
Jul 12, 2018 • 32 min
Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience. Chloë’s book: The best way to listen…
Protecting Creative Teams
Jun 25, 2018 • 30 min
Todd Henry joins us to discuss how to effectively lead creative teams. Topics covered include: Todd’s Book - How to Tie Creative Work to Business Goals. How To Set Goals That Inspire Creative Teams. What Checkov and Chesterton Can Tell Us About…
Marketing Madness
Jun 20, 2018 • 21 min
David Feinman joins us to discuss viral video marketing. Topics covered include: You Can Pay Bills With Sales, Not With Likes. Picking the right subject for your video efforts. Setting your sights on micro-viral videos. As I mentioned in the show, if…
Don’t Write a Book
Jun 6, 2018 • 27 min
Caleb Breakey explains why not everyone should write a book. Topics covered include: How you can build your business with a book. Why Writing A Book Is So Hard. Why So Many Business Books are Boring. The B2B Revealed Podcast is brought to you by , a…
Hire Better
May 30, 2018 • 27 min
Dan Cox has some strong opinions on the importance of people’s values in the workplace. Topics covered include: Do You Have the Wrong People in the Wrong Roles? Are You a Merchant, Innovator, Banker, or Builder? Why Firing or Not Firing Isn’t the…
Boardroom Diplomacy
May 16, 2018 • 28 min
Darcy Kurtz understands the need for marketing to massage its internal messaging. Topics covered include: Why You Need To Avoid Being a Solo Artist in Marketing. How To Develop Boardroom Fluency. How to Message for the Masses. As I mentioned in the…
Don’t Fear The Churn
May 3, 2018 • 32 min
Trish Bertuzzi pulls back the curtain on SDR management. Topics covered include: Why You To Change Your Expectations About Sales Development Reps (SDR’s). How To Grow Your SDR’s. How to Equip SDR’s with the Right Tools and Tactics. As I mentioned in…
Marketing’s Nemesis
Apr 20, 2018 • 35 min
Samantha Stone weighs in on the impact of narcissism. Topics covered include: Why B2B Marketing Has A Vanity Problem. What Lessons We Can Learn From Samantha’s Book: How You Can Find Out How Long Buyers Linger in the Sales Funnel. How to Focus…
Spend Wisely on LinkedIn
Apr 12, 2018 • 23 min
AJ Wilcox explains that LinkedIn ads can cost you big time if you don’t think ahead. Topics covered include: When You Should Spend On LinkedIn. Understanding What Types of LinkedIn Ads (Sponsored, Text, InMail) are the Best Fit. How to Become a…
The Blurriness of B2B PR
Apr 4, 2018 • 27 min
Nicole Rodrigues takes a firm stance on organic vs. pay-to-play PR. Topics covered include: Organic vs. Paid Options for PR. The Blurring of Business, Politics, and PR. Tips for Reputation Building. As I mentioned in the show, if you’re enjoying the…
Shoot For The Moon
Mar 16, 2018 • 23 min
Kwame Christian shows that everything is a negotiation. Topics covered include: Why Negotiation is More Common Than You Think. What Christian Has Learned From Hosting His Show The Importance of Anchoring When It Comes to Negotiation. Need more B2B…
Who Killed the PIN?
Mar 8, 2018 • 29 min
Craig Walker, that’s who - and in the process changed conference calls for everyone. Topics Covered Include: Why Conference Calls. How UberConference Was Able To Build a Pin-Less Conference System. What It Takes To Buy 10,000 Phone Numbers at a…
Warmed Over Emails
Feb 14, 2018 • 42 min
Ryan O’Donnell surprises everyone by insisting that cold emails can still provide a useful service. Topics covered include: When Is The Right Time to Use Cold Emails. Guidelines To Keep Cold Email From Turning Into SPAM. Tips for Writing Great Cold…
A Good Story Roars
Feb 1, 2018 • 36 min
Troy Hazard believes stories should spellbind audiences — not bore them with statistics. Topics covered include: Why You Need to Start with a Story. Why Actions Matter More Than Details. Leave Your Bio At The Door. As I mentioned in the…
The SEO Balancing Act
Jan 15, 2018 • 32 min
Phil Singleton attests to the necessity of balancing relevance and utility. Topics covered include: What You Can Learn from Phil’s book “.” Why Video and Podcasting are Great SEO Strategies. Why Content Is Still King. As I mentioned in the…
Left&Right Brain
Jan 2, 2018 • 26 min
Adele Sweetwood explores the connection between data, creativity, and marketing success. Topics covered include: What You Can Learn From Adele’s book the “ How to use data to shape your company’s marketing strategy. Why having a Ph.D. isn’t…
Business Needs Net Neutrality
Dec 11, 2017 • 27 min
Ryan Singel believes that businesses need net neutrality to survive. Topics covered include: Why Net Neutrality Is So Important to Businesses. What the Impending Repeal Might Mean. The History of Net Neutrality and It’s Origins. As I mentioned in the…
People-Centric Marketing
Nov 30, 2017 • 20 min
Tom Shoemaker explains why you losing touch with a customer is never irreversible. Topics covered include: Key questions to ask during customer conversations. Tips for adjusting your marketing strategy for enterprise and mid-market. Warning signs that…
Coaching Your Channel
Nov 15, 2017 • 32 min
Steve Smith discusses how professional service firms can survive. Topics covered include: The importance of understanding your business buyers’ “trade talk.” How to translate your company’s value into terms that matter to your business buyers….
The Spy Who Wasn’t
Nov 1, 2017 • 24 min
August Jackson delves into the strategy, systemization, and ethics of CI. Topics covered include: What is competitive intelligence? How to build an ethical competitive intelligence practice. How to conduct an effective pricing analysis. Subscribe to…
Your Brain On Notifications
Oct 18, 2017 • 21 min
Jill Konrath discusses the importance of taking control of your time. Topics covered include: Why you’re addicted to checking notifications and what you need to do about it. The true costs of distractions when it comes to personal productivity. How…
Mastering The Mid-Market
Oct 3, 2017 • 20 min
Charlie Nooney explains how to lead through a market transition. Topics covered include: How to re-structure sales and marketing efforts you so you focus on mastering the mid-market. Why you should, as Charlie says, “never let a failure go to…
Sell Like the Avengers
Sep 19, 2017 • 44 min
Nic Read shows us how to blend a team’s skillset into a single sales process. Topics covered include: What the Avengers Have To Teach Modern B2B Sales Teams. What Nic Learned From Talking To Over 1,000 Salespeople. The Importance Of Key Account…
Creating The Category
Sep 6, 2017 • 24 min
Matt Ipri knows how to effectively market a product in a new category. Topics covered include: Educate customers in a niche. Work well with the analyst community. Reap the benefits of creating a new category Subscribe to our podcast…
Sep 1, 2017 • 1 min
Get the best of business to business sales, marketing, and leadership strategies. Join Cascade Insights CEO Sean Campbell as he interviews experts in business to business (B2B) marketing, sales, and leadership.