Under the Influence from CBC Radio

Under the Influence from CBC Radio

www.cbc.ca/radio/podcasts/arts-culture/under-the-influence
Under The Influence gives you a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry. Join host and adman Terry O’Reilly for fascinating stories that connect the …


S5E03 (Archive) - Zombie Brands
Jun 24 • 27 min
From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again.…
S5E02 (Archive) - Promise Less, Profit More
Jun 24 • 28 min
From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that…
S5E01 (Archive) - How Marketing Created Rituals
Jun 24 • 27 min
From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don’t think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash…
S4E25 (Archive) - Ask Terry 2015
Jun 24 • 27 min
From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political…
S8E25 - Ask Terry 2019
Jun 20 • 27 min
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turning this show over to you, our listeners, and answering your questions on the air. From whether subliminal advertising exists, to if my career has made me…
S4E24 (Archive) - Selling Yourself: The Art of Personal Branding
Jun 17 • 27 min
From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how…
S4E22 (Archive) - The Internet of (Marketing) Things
Jun 17 • 27 min
From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that…
S4E21 (Archive) - Bookmarks 2015
Jun 17 • 27 min
From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how Best…
S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits
Jun 17 • 26 min
From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s because…
S8E24 - God Save The Commercial: When Ads Are Banned
Jun 13 • 28 min
This week, we look at Banned Commercials. The majority of the time, ads are banned for being sexist or too suggestive. But many commercials are banned for other, more fascinating reasons. Sometimes bans cripple a campaign, other times they’re puzzling,…
S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy
Jun 10 • 27 min
From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We’ll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and…
S4E17 (Archive) - Show Me The Money: The World of Product Placement
Jun 10 • 27 min
From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles.…
S4E16 (Archive) - Brand Envy 2015
Jun 10 • 27 min
From the Digital Box Set: This week, it’s Terry’s annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided…
S4E15 (Archive) - Tourism Marketing
Jun 10 • 27 min
From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that…
S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
Jun 6 • 28 min
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at the most absurd product disclaimers of all time, why a shocking disclaimer on a brand of Lays chips sparked a 50% drop in sales and the presidential attack ads that changed…
S4E14 (Archive) - Limited Edition Brands
Jun 3 • 27 min
From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual…
S4E13 (Archive) - The Marketing Innovations Episode
Jun 3 • 27 min
From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal…
S4E11 (Archive) - Giftvertising
Jun 3 • 27 min
From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go…
S4E10 (Archive) - The Sharing Economy
Jun 3 • 26 min
From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility…
S8E22 - Bookmarks 2019
May 30 • 28 min
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn’t make it into the regular season. Like - why Beatles producer George Martin was first assigned to the Fab Four as punishment by his boss. Why an…
S4E09 (Archive) - Geography As Branding
May 27 • 26 min
From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.…
S4E08 (Archive) - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees
May 27 • 27 min
From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influence…
S4E06 (Archive) - Marketing Hit Songs
May 27 • 27 min
From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library…
S4E01 (Archive) - Strange Brands
May 27 • 27 min
From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of…
S8E21 - Brand Envy 2019
May 23 • 28 min
This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands - but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list…
S8E20 - To Bleep Or Not To Bleep: Vulgar Trademarks
May 16 • 28 min
This week, we look at the use of profanity in marketing and the resulting upsurge in Vulgar Trademarks. Four-letter words aren’t just sought out by small, feisty companies looking for attention anymore, but by some of the largest advertisers in the world.…
S4E05 (Archive) - Selling The Moon, Part II
May 13 • 28 min
From the Digital Box Set: In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project is put…
S4E04 (Archive) - Selling The Moon, Part I
May 13 • 27 min
From the Digital Box Set: This week, we present Part One of our “Selling The Moon” episode. Across two episodes, we’ll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part, we see how the…
S4E03 (Archive) - Selling Ugly
May 13 • 27 min
From the Digital Box Set: Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing…
S4E02 (Archive) - Controversy Advertising
May 13 • 28 min
From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It’s a risky…
S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
May 9 • 27 min
This week - in an encore broadcast - we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We’ll tell the story of how the word “Realtor” was…
S3E25 (Archive) - Dear Terry 2014
May 6 • 27 min
From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I’ll answer all the marketing and advertising questions listeners have sent in, and this year, the questions are…
S8E18 - Under The Influence of My Influences
May 2 • 36 min
This week, I’ll be sharing some of the major influences in my life that helped inform my thinking and shape my career. Including a snowplow ad from my childhood, the sound effects from one very specific cartoon, hilarious actors I worked with and seeing…
S3E24 (Archive) - When Brands Mock Other Brands
Apr 29 • 27 min
From the Digital Box Set: This week, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked…
S3E23 (Archive) - Satisfaction Guaranteed
Apr 29 • 27 min
From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They’re hard to find, as not many companies are willing to offer that unlimited return policy. We’ll look at one of the…
S3E21 (Archive) - 21st Century Brands
Apr 29 • 27 min
From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it’s astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old…
S3E20 (Archive) - Selling Death
Apr 29 • 27 min
From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We’ll look at the one industry that truly specializes in it - the…
S8E17 - Best Product In A Leading Role: Celebrity CEOs
Apr 25 • 28 min
This week, we look at celebrities with their very own brands. From a small town general store owned by a comedian to a cosmetics empire started by an 18-year-old to a winery that was funded by the Godfather movies - a few of them are even billion-dollar…
S3E19 (Archive) - When Founders Are The Face of The Company
Apr 23 • 28 min
From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart and soul of a company, should they be the face? We’ll…
S3E17 (Archive) - Nudge: The Persuasive Power of Whispers
Apr 23 • 27 min
From the Digital Box Set: This week, we look at the subtle art of “nudging.” Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending…
S3E16 (Archive) - Brand Envy 2014
Apr 23 • 26 min
From the Digital Box Set: This week, it’s Terry’s annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in…
S3E15 (Archive) - Terry’s Bookshelf
Apr 23 • 27 min
From the Digital Box Set: This week, it’s our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we mention. So we take the opportunity every year to talk about…
S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
Apr 18 • 27 min
This week, we explore Word-of-Mouth Advertising. Most businesses hope good products and excellent service are enough to encourage positive recommendations. But the smartest companies actually have strategies to ignite word-of-mouth chatter. It’s the…
S3E14 (Archive) - Elevator Pitches
Apr 15 • 27 min
From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of Twitter. The true test of an idea is…
S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Apr 15 • 27 min
From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car…
S3E11 (Archive) - Advertising Alumni
Apr 15 • 27 min
From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape popular culture cut their teeth in the world of marketing. From Dr. Seuss, Salman Rushdie and Bob Newhart, to…
S3E10 (Archive) - Viral Videos
Apr 15 • 27 min
From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It’s a world with no rules, fuelled by luck and timing.…
S8E15 - Little Big Towns: Roadside Attractions As Marketing
Apr 11 • 27 min
This week, we explore roadside attractions as marketing. Interesting and often quirky landmarks that put small towns on the map. We’ll look at one town that leveraged its name to bring in thousands of TV fans, one that built a giant animal statue to get…
S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing
Apr 8 • 27 min
From the Digital Box Set: This week, we’ll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors.…
S3E04 (Archive) - Marketing Rock ‘n’ Roll - Part I
Apr 8 • 25 min
From the Digital Box Set: In part one of a two-part series, we’ll trace the Marketing of Rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not…
S3E05 (Archive) - Marketing Rock ‘n’ Roll - Part II
Apr 8 • 26 min
From the Digital Box Set: This week, it’s Part Two of “Marketing Rock ‘n’ Roll.” As the 1980s unfold, technology changes rock ‘n’ roll marketing forever with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it…
S3E07 (Archive) - Ambush Marketing
Apr 8 • 28 min
From the Digital Box Set: This week, we look at Ambush Marketing. It’s a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand…
S8E14 - Disgustingly Effective: The Marketing of Bodily Functions
Apr 4 • 28 min
Do you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one…
S3E06 (Archive) - Marketing The Olympics
Apr 2 • 30 min
From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we’ll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting…
S3E03 (Archive) - Cause Marketing
Apr 2 • 27 min
From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the For-Profit partner makes a profit while…
S3E02 (Archive) - The Psychology of Price
Apr 2 • 26 min
From the Digital Box Set: In this episode, we explore how we’re all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We’ll analyze how restaurants design menus to steer you toward the…
S3E01 (Archive) - Looking Out For Number One
Apr 2 • 27 min
From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We’ll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best-selling car in Canada has been on top for 15 years. Know…
S8E13 - Promise Less, Profit More (An Encore Presentation)
Mar 28 • 29 min
This week, it’s an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more.…
S8E12 - Objection Overruled: Law Firm Advertising
Mar 21 • 28 min
This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising laws that get some firms in trouble, we’ll look at the controversial billboard that got…
S8E11 - Air Quality: Rule-Breaking Radio Advertising
Mar 14 • 28 min
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save…
S8E10 - Distress Purchases
Mar 7 • 28 min
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer you…
S2E25 (Archive) - Dear Terry
Mar 5 • 26 min
From the Digital Box Set: It’s our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We’ll discuss the finer details of fine print in TV commercials, the impact of…
S2E24 (Archive) - This I Know
Mar 5 • 26 min
From the Digital Box Set: This penultimate show of the season features the various lessons I’ve learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren’t creative, to…
S8E09 - Unwitting Endorsers
Feb 28 • 28 min
This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you…
S2E21 (Archive) - Nobody’s Dead Anymore: Marketing Deceased Celebrities
Feb 25 • 27 min
From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It’s become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We’ll trace the use of dead celebrities…
S2E20 (Archive) - Real Time Advertising
Feb 25 • 28 min
From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering questions…
S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People
Feb 25 • 28 min
From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad people are no exception. From the 1947 movie The Hucksters,…
S8E08 - Putting The Woo In Hollywood: Marketing The Movies
Feb 21 • 28 min
This week - just in time for the Oscars - we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today’s movies aren’t just breaking records, they’re…
S2E17 (Archive) - Brand Envy 2013
Feb 19 • 28 min
From the Digital Box Set: This week, it’s my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous toy…
S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money
Feb 19 • 27 min
From the Digital Box Set: This week, we explore “Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We’ll track the…
S2E15 (Archive) - Game Shows As Marketing
Feb 19 • 28 min
From the Digital Box Set: This week, we look at Game Shows as Marketing. They’ve been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We’ll trace their history from early radio to their debut on…
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
Feb 14 • 28 min
This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential…
S2E14 (Archive) - Famous Marketing Blunders
Feb 11 • 27 min
From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product…
S2E12 (Archive) - Selling Danger
Feb 11 • 27 min
From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enormous…
S2E11 (Archive) - Tales of Customer Service
Feb 11 • 26 min
From the Digital Box Set: This week, it’s Tales of Customer Service. We’re on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other…
S8E06 - The Pompatus of Skippy: Brand Names In Songs
Feb 7 • 27 min
This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs.
S2E10 (Archive) - Billion Dollar Brands
Feb 4 • 27 min
From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We’ll test your ability to guess which brands in your life are the…
S2E09 (Archive) - Marketing Stunts
Feb 4 • 26 min
From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we’ll talk about how an energy drink staged a record-breaking jump from space, why…
S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer
Feb 4 • 27 min
From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We’ll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don’t show a frame…
S8E05 - Monastic Merchandise: Products Made By Monks
Jan 31 • 28 min
This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well…
S2E04 (Archive) - Radio Is Dead: Long Live Radio
Jan 28 • 25 min
From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday’s medium, but judging by the incredible work being done around the world, radio isn’t dead, it’s…
S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less
Jan 28 • 26 min
From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly…
S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes
Jan 28 • 27 min
From the Digital Box Set: Remember when you were growing up, and you’d find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We’ll tell the story of how the first ever box-top…
S2E01 (Archive) - Shame: The Secret Tool of Marketing
Jan 28 • 27 min
From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of “Shame.” First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But…
S2E03 (Archive) - Timing Is Everything
Jan 28 • 27 min
From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It’s one thing to put the right message in front of the right person, but it’s a fine art to put it in front of them at the perfect moment. We’ll look at how…
S1E06 (Archive) - Big Chill Marketing
Jan 28 • 27 min
From the Digital Box Set: This week, we look at the use of hit songs in advertising. It started in a big way back in 1983, with the movie The Big Chill. A huge part of the movie’s success was based on its soundtrack, which featured over 20 of the biggest…
S8E04 - Vending Machines: Coin-Operated Marketing
Jan 24 • 28 min
This week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can…
S1E25 (Archive) - Ask Terry 2012
Jan 18 • 27 min
From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every made? Do celebrities have to actually use a…
S1E19 (Archive) - Brand Envy 2012
Jan 18 • 27 min
From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren’t necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a “brand” by my definition doesn’t even have to be…
S1E23 (Archive) - It’s The Little Things
Jan 18 • 26 min
From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help…
S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar
Jan 18 • 27 min
From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual,…
S1E21 (Archive) - Books, Books, Books
Jan 18 • 26 min
From the Digital Box Set: This is my annual look at some of my favourite books. We’ll look at a new book, titled, “Mad Women,” written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of…
S1E24 (Archive) - Striking Images: Matchbook Advertising
Jan 18 • 26 min
From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook…
S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
Jan 18 • 26 min
From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it’s appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons,…
S8E03 - A Matter of Time: The History of Commercial Lengths
Jan 17 • 27 min
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn’t the changing lengths of…
S1E17 (Archive) - Hypertargeting
Jan 11 • 26 min
From the Digital Box Set: “Hypertargeting” is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying…
S1E14 (Archive) - Mascots
Jan 11 • 27 min
From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of all time. As a matter of fact, mascots have outlived most…
S1E13 (Archive) - When Brands Houdini
Jan 11 • 27 min
From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini’s most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick…
S1E15 (Archive) - Charlie Bit My Ad: When Advertising Works Too Well
Jan 11 • 27 min
From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called “Charlie Bit My Finger” went on to attract 420 million views. To say it over-performed would be…
S1E16 (Archive) - Sex In Advertising
Jan 11 • 27 min
From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury’s used sex to sell soap as far back the 1920’s - and the campaign was written by a woman. But the use of sex has always been a polarizing…
S1E18 (Archive) - Colour Schemes: How Colours Make You Buy
Jan 11 • 26 min
From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can…
S8E02 - Wacky Ad Spaces
Jan 10 • 27 min
This week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. From urinals and sheep to foreheads and armpits,…
S8E01 - Jumping The Shark: Spokesperson Disasters
Jan 3 • 27 min
Welcome to the 2019 season of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey,…
S1E04 (Archive) - Great Brands That Never Advertise
Jan 3 • 27 min
From the Digital Box Set: This episode looks at famous brands that built their companies without advertising. It’s so rare in this world to build a multi-million, or multi-billion dollar company without relying on advertising. But several companies have…
S1E08 (Archive) - The Marketing Genius of Steve Jobs, Part 2
Jan 3 • 27 min
From the Digital Box Set: This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return to Apple after being banished for 12 years and his bold choice to release advertising that suggested Apple was on the cusp of…
S1E01 (Archive) - A New BRIC In The Wall
Jan 3 • 27 min
From the Digital Box Set: Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China. Unlike North…
S1E12 (Archive) - Handcuffed By Brand Image
Jan 3 • 27 min
From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like Apple, which acted completely out…
S1E03 (Archive) - Voices of Influence
Jan 3 • 27 min
From the Digital Box Set: This episode explores how voices influence us in all corners of our lives. From computer voices, to phone operator voices, to the voices we hear at airports. Some expensive celebrity voices in commercials are hardly recognizable,…
S1E02 (Archive) - Men Are From Sears, Women Are From Bloomingdale’s
Jan 3 • 27 min
From the Digital Box Set: This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping habits have been formed and the differences between the genders couldn’t be more stark. Most men are tactical and…
S1E05 (Archive) - Getting Personal in the Classified Ads
Jan 3 • 27 min
From the Digital Box Set: This episode is about the history of the classified ads. We trace the very first classified ad in North America through to the explosion of classifieds online. At any given time, a glance at the classifieds tells us exactly what…
S1E09 (Archive) - Movie Marketing
Jan 3 • 27 min
From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film’s success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years - and now many give…
S1E11 (Archive) - Accidental Brands
Jan 3 • 27 min
From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren’t the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by…
S1E10 (Archive) - Marketing In A Crisis
Jan 3 • 27 min
From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it’s an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. How a company…
S1E07 (Archive) - The Marketing Genius of Steve Jobs, Part 1
Jan 3 • 27 min
From the Digital Box Set: This special two-part episode is about the late Steve Jobs. When you look at his vast technical accomplishments, it’s easy to forget he was a great marketer. As a matter of fact, Apple co-founder Steve Wozniak said that marketing…
Big News from Under The Influence
Jan 2 • 1 min
Hi, folks. We’re very excited to announce the arrival of our Digital Box Set. For the first time ever, the entire Under The Influence archive of past episodes will be available for download right here free of charge. No more waiting, no more paywall. So…