Marketing Smarts from MarketingProfs

Marketing Smarts from MarketingProfs
Weekly podcasts featuring in-depth interviews with smart marketers.

Optimize Content Strategy With Insights From a New Study: NetLine’s David Fortino on Marketing Smarts [Podcast]
Sep 24 • 30 min
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company’s 2020 State of B2B Content Consumption and Demand Report for Marketers.
How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]
Sep 17 • 25 min
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]
Sep 10 • 25 min
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.
Advancing Racial Justice, One Decision at a Time: Lee Deas on Marketing Smarts [Podcast]
Sep 3 • 29 min
Being an ally and doing your part to remove barriers to racial justice in your organization doesn’t require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it’s the result of a series of meaningful decisi
To Advance Racial Justice, Have Those Uncomfortable Conversations: Lori Hall on Marketing Smarts [Podcast]
Aug 27 • 34 min
Lori Hall of Pop’N Creative talks about how to advance racial justice within your organization.
The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]
Aug 20
Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.
Working Brilliantly From Home: Push Mind and Body’s Cate Murden on Marketing Smarts [Podcast]
Aug 13 • 26 min
Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.
Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]
Aug 6 • 31 min
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.
Set Your Marketing Ablaze: Ryan Stewart Talks Cannabis Marketing on Marketing Smarts [Podcast]
Jul 30 • 29 min
To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.
Turn Training Into Fun and Games (Literally): Level Ex CEO Sam Glassenberg on Marketing Smarts [Podcast]
Jul 23 • 31 min
Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.
Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]
Jul 16 • 33 min
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.
The Recipe for ‘Brand Hysteria’: Johnny Cupcakes on Marketing Smarts [Podcast]
Jul 9 • 36 min
Get secrets for building an addictive brand from award-winning entrepreneur Johnny Earle, founder of world-renowned clothing brand Johnny Cupcakes.
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Jun 18 • 22 min
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content.
Say No to Pandering, Yes to Cause-Aligned Marketing: Katie Martell on Marketing Smarts [Podcast]
Jun 4 • 28 min
“Unapologetic marketing truthteller” and on-demand communications specialist Katie Martell talks about the power of cause-aligned marketing as opposed to “pandering,” and explains how to avoid the latter.
How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]
May 21 • 26 min
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results.
Mindful Living for Marketers: MarketingProfs Founder Allen Weiss on Marketing Smarts [Podcast]
May 7 • 23 min
MarketingProfs founder and mindfulness teacher Allen Weiss explains how mindfulness and meditation can help marketers survive and thrive in stressful situations (like, say, a pandemic).
Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]
Apr 23 • 30 min
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company’s European marketing organization into the digital era.
The Cybersecurity Risks of Going Remote (And How to Protect Your Company): Peter McClelland on Marketing Smarts [Podcast]
Apr 9 • 27 min
Peter McClelland of Threat Sketch, a strategic cyber-risk management company, explains the risks of having your team work from home and shares tips for keeping your marketing organization secure.
How to Position Your B2B Brand for Search: Garrett Mehrguth on Marketing Smarts [Podcast]
Mar 26 • 26 min
Garrett Mehrguth, founder of Directive Consulting, explains why it’s nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search.
Why ‘Influence Marketing’ Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]
Mar 12 • 30 min
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).
How to Change Anyone’s Mind: Jonah Berger on Marketing Smarts [Podcast]
Mar 5 • 24 min
Best-selling author and Wharton professor Jonah Berger discusses his new book, ‘The Catalyst: How to Change Anyone’s Mind.’ He explains the five hidden factors that impede change (and how to overcome them).
Small Towns Present Big Opportunities for Marketers: Rural-Business Expert Becky McCray on Marketing Smarts [Podcast]
Feb 27 • 27 min
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.
How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]
Feb 20 • 23 min
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, ‘Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.’
Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts [Podcast]
Feb 13 • 25 min
StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.
Marketing 404 Errors: Six Marketing Stars Open Up About Their Mistakes (and What They Learned From Them) [Podcast]
Feb 6 • 40 min
Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs’ own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Conte
How to Get Personal With Your Marketing: Alyce CEO Greg Segall on Marketing Smarts [Podcast]
Jan 30 • 31 min
Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships thr
The Rise of the Chief Revenue Officer: CallRail’s Mary Pat Donnellon on Marketing Smarts [Podcast]
Jan 23 • 31 min
We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies l
The Business Benefits of Being More Pirate: Sam Conniff on Marketing Smarts [Podcast]
Jan 16 • 26 min
Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.
How to Inspire People to Love Your Brand the Way They Love Harry Potter (or Starbucks or Disney or MarketingProfs!): David Meerman Scott on Marketing Smarts [Podcast]
Jan 9 • 32 min
Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), “Fanocracy: Turning Fans Into Customers and Customers Into Fans.”
The Ultimate Guide to Dealing With Difficult People: ‘Jackass Whisperer’ Scott Stratten on Marketing Smarts [Podcast]
Dec 12, 2019 • 44 min
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.
How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]
Dec 5, 2019 • 34 min
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveragi
How to Achieve Cultural Velocity (And Why You Need to): Jonah Berger and Stefan Burford on Marketing Smarts [Podcast]
Nov 21, 2019 • 31 min
Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversat
Secrets to Finding the Perfect Name for Your Brand: Jeremy Miller of ‘Sticky Branding’ on Marketing Smarts [Podcast]
Nov 14, 2019 • 31 min
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
Nov 7, 2019 • 32 min
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
Storytelling, Digital Transformation, Customer Experience… and You: Contently’s Joe Lazauskas on Marketing Smarts [Podcast]
Oct 31, 2019 • 31 min
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
Self-Reliance for Entrepreneurs (and Everyone Else): Author John Jantsch on Marketing Smarts [Podcast]
Oct 24, 2019 • 35 min
John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Relia
The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]
Oct 17, 2019 • 27 min
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).
Nine Criteria for an Ironclad Brand Strategy: Lindsay Pedersen on Marketing Smarts [Podcast]
Oct 10, 2019 • 33 min
Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader’s Guide.
How to Become a Data-Driven Company (Without a Data Scientist): Linda Schumacher on Marketing Smarts [Podcast]
Oct 3, 2019 • 29 min
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.
Two Great Tactics That Work Great Together, B2B Social Selling and ABM: LinkedIn’s Ty Heath on Marketing Smarts [Podcast]
Sep 26, 2019 • 30 min
Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: “How to Combine Account-Based Marketing and Social Selling on LinkedIn.”
Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
Sep 19, 2019 • 25 min
Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads t
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]
Sep 12, 2019 • 24 min
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.
How to Nail Positioning, Messaging, and Change Management: Matt Desmier on Marketing Smarts [Podcast]
Sep 5, 2019 • 33 min
Strategist Matt Desmier shares tips for agencies, brands, and organizations on how to clarify their positioning, messaging, and branding.
A B2B Case Study in Influencer Marketing: Adobe’s Rani Mani on Marketing Smarts [Podcast]
Aug 29, 2019 • 25 min
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful.
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]
Aug 22, 2019 • 24 min
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing.
The Secret to Dell’s Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]
Aug 15, 2019 • 30 min
Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B.
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Aug 8, 2019 • 23 min
Carlos Gil explains why employee advocacy and social media are key to a brand’s success, and he shares insights from his new book, The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI.
Marketing With ‘A-Peel’: Savannah Bananas Owner Jesse Cole on Marketing Smarts [Podcast]
Aug 1, 2019 • 32 min
Savannah Bananas owner Jesse Cole explains how a ‘fans first’ approach, a unique organizational culture, and a willingness to be zany helped him to bring summer league baseball to Savannah, a city that hadn’t hosted a successful baseba
Putting the ‘Letter’ Back in ‘Newsletter’: Ann Handley Talks Writing on Marketing Smarts [Podcast]
Jul 25, 2019 • 30 min
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.
Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
Jul 18, 2019 • 31 min
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action.