More than a Few Words - A Marketing Conversation

More than a Few Words - A Marketing Conversation
A Marketing Conversation for Business Owners

#451 Be a Better Writer
Feb 25 • 10 min
In an effort to dominate on social media and in SEO businesses are churning out lots of content. Unfortunately most of it is crap. So if you want to attract people, not just search engines, you need to be a better writer than your competitors. How do you…
#450 Survey Says
Feb 21 • 9 min
Ten years ago when social media was kind of a new thing. While there was a lot of research about how big businesses were using these new tools, there wasn’t much information about small business so we launched our first Digital Marketing Study. A decade…
#449 Team Building Tips
Feb 18 • 10 min
Whether you are hoping to rally your team around a strategy or resolve interpersonal issues an off-site retreat or team building session can be an ideal solution. Our guest, Deseri Garcia of Vida Aventura, outlines several things to keep in mind before…
#448 Have Fun Storming the Castle
Feb 14 • 12 min
Sometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My sales coach, Matt Nettleton says it doesn’t have to be that way. Armed with a series of strategic…
#447 Look Inward to Find the Answers
Feb 11 • 9 min
When you face a challenging situation, before you look outward, our guest Lauralee Hites suggestion you use the process of introspection, to look inward. She defines introspection as the ability to examine your mental and emotional state. And the process…
#446 ADA Compliance
Feb 7 • 7 min
You’re familiar with Braille lettering on signs and blue rimmed parking spots which make it easier for people who are differently-abled to access traditional physical brick and mortars spaces. Now we’re seeing this same idea of accessibility being…
#445 Escaping the 9 to 5 with Anna Lundberg
Feb 4 • 12 min
Ready to leave your nine to five job behind? Before you do, our guest Anna Lundberg suggestions you think about the following five elements necessary to create a sustainable business. 1. Create a vision for you business. And this is unique to you.…
#444 Communicating with Impact
Jan 31 • 12 min
We talk, write and create messages all day long. But do our messages actually create the impact we’re looking for? That was the topic of the conversation with Patrick Donadio. We discussed a six step process for communicating with IMPACT! Patrick shared a…
#443 How to write great employee profiles
Jan 28 • 8 min
Before we get into the how, let’s talk about the why. Well, the easy answer is that employee profiles are great content! They are the perfect light-hearted, human-interest kind of piece that folks love to see on social media and in email newsletters and…
#442 Are you ready for a virtual assistant?
Jan 24 • 11 min
As a business owner, every day you make choices about how to spend your time, dividing it between the mundane things that have to get done, and the interesting things that move your business forward. If you find that you’re spending too much time on the…
#441 Mindset, Strategy and Action
Jan 21 • 12 min
Being a successful business owners depends on lots of things, but this week’s guest Henriette Danel says it starts with just three things. Mindset, Strategy and Action. In this episode, she explores how these elements build on each other as you develop a…
#440 Time for a Content Calendar - Sam Von Tobel
Jan 17 • 9 min
Great content does not happen by accident. The more planning you do up front, the better your results will be. In this episode, Lorraine sat down to chat with Sam Von Tobel for a timely conversation about content planning including creating your calendar,…
#439 Where do great stories come from?
Jan 14 • 11 min
4-time Emmy award winner, Laura Bucker joins Lorraine for a conversation about stories. How to pull the details from someone to build a story that will support your marketing messages in a compelling an emotional way.
#438 Expose and Close with Charlie Cina
Jan 10 • 11 min
A cold call should really be called a new call because your goals is simply to build a new relationship. Start the conversation with your power presentation. This is short, maybe eight to ten seconds which identifies who you are, what you do, and…
#437 Ten Years of More than a Few Words
Jan 7 • 9 min
On January 7, 2010 we published the first episode of More than a Few Words on Podbean. We had no idea how where the journey would take us, but we were hoping for a little fun and good conversations along the way. Today, we are popping the champagne corks…
#436 - When Employees Make Mistakes
Jan 3 • 11 min
As a leader it can be frustrating when employees make mistakes but it may not be their fault. Before you blame them, Randy Clark suggests you step back and ask the following questions to be sure you gave them the best chance for success. Have they been…
#435 Book, Speak, Repeat
Dec 31, 2019 • 10 min
Kerry Kathleen Heaps, founder of Book, Speak, Repeat joins Lorraine for a conversation about becoming a public speaker. If you want to grow your professional speaking business focus on your story. Think about the experiences and life lessons which make…
#434 What Type of Networker are You?
Dec 27, 2019 • 11 min
Awkward, Alone, and Afraid If you are nervous and anxious when attending a new networking event and the thought of shaking someone’s “maybe unwashed hands” gives you chills, then this conversation with Raven Richardson may be just what you need to hear…
#433 Don’t Go with Your Gut
Dec 24, 2019 • 9 min
If you are like most business owners you have developed a skill for making gut decisions. But my guest Dr. Gleb Tsipursky thinks that might just be the wrong way to approach your business decisions. The author of multiple articles and several books on the…
#432 Question of the Day with Robby Slaughter
Dec 20, 2019 • 10 min
Every day for the past six years, Robby Slaughter has been asking a question of the day. Sometimes, silly, sometimes serious these questions generate responses between friends and strangers. I sat down with Robby to understand why he does it, and what he…
#431 Three Processes with Barry Magliarditi
Dec 17, 2019 • 10 min
If you could go back and start your business over, what would you change? This week’s guest Barry Magliarditi has three processes he wishes he had impletemented soon. About Barry Barry Magliarditi is the founder and director of The Game Changers. He has…
#430 Start with a Site Map
Dec 13, 2019 • 8 min
Like the index in the back of a book, you web site map outlines all the information on your website. It is a powerful tool while you are building the site. And when you are done it will help search engines index the information correctly. This week, our…
#429 You Can’t Talk Shit Done
Dec 10, 2019 • 11 min
We have all attended meetings where nothing got done. Maybe there were great discussions, and maybe you had lots of notes when you left, but nothing changed. This week, out guest Randy Clark, the author of the new book, “You Can’t Talk Shit Done” explains…
#428 The Joy Powered Workspace
Dec 6, 2019 • 10 min
Susan White, co-host of the Joy Powered Workspace Podcast dropped by for a conversation about creating a work environment where people look forward to walking in the door every day. About Susan Susan White is the CEO of Susan Tinder White Consulting, a…
#427 Strategic Relationships
Dec 3, 2019 • 11 min
We all have lots of contacts, but most of the people we know are just that, contacts. Only a small, select few are true strategic relationships for us in our business. But those select few drive us to be better, hold us accountable and help us find the…
#426 The Art of the Freelancer with Laura Briggs
Nov 29, 2019 • 12 min
Thinking about a side hustle? Or maybe you have an employee who wants to do some freelance work on the side. In this episode, we talk about the do’s and don’ts of cultivating work on the side. Our guest is Laura Briggs, a writer, entrepreneur and author…
#425 Facebook Live - Sam Von Tobel
Nov 26, 2019 • 9 min
Monday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video. Why do we do it? That’s the topic of this week’s episode of More than a Few words, with Sam Von Tobel, the new host of Monday Morning at the ‘Peg.
#424 Workplace Empathy _ Lisel Mertes
Nov 22, 2019 • 10 min
Life happens and sometimes it is hard to keep the distruptions of your life or of your employee’s lives outside the workplace. This week’s guest Lisel Mertes believes that you shouldn’t have to keep those two parts of your employee’s lives separate. As a…
#423 Social Media Planning
Nov 19, 2019 • 9 min
When you are developing social media, where does the information come from? How do you figure out what to write? These are questions we get asked every day as we write content for companies as different as a flooring installer, to a bean company to a tech…
#422 Making the Transition to Business Owner.
Nov 15, 2019 • 11 min
Many of us started out as a solo entrepreneur. However, somewhere along the way the business grew and we had to make that transition from worker bee to business owner. Today, my guest Matt Zentz of Market Path shares his journey from developer to owner.