More than a Few Words

More than a Few Words
A Marketing Conversation for Small Business Owners
Innovation - What it Takes to Make an Idea Succeed.
Jan 11 • 9 min
Not all ideas are good ideas. According to our guest Chris Hoyt, most even suck. But even so, with the right team, and a willingness to listen to your customers, you can launch a successful business.
Do you have a business map?
Jan 4 • 6 min
If you were about to head out on a long road trip to somewhere you had never been, you would want a roadmap. The specific outline, with milestones along the way, would tell you that you were heading in the right direction. Just like a road trip, you are…
Flip It Or List It. Is it Time to Sell Your Business
Dec 28, 2018 • 10 min
As a business owner, you don’t always get to spend your day doing the things you love. But if too much of your time is being spent on tasks you don’t love, if you are starting to burn out it may be time to consider making changes or letting go. Ryan…
Guerrilla Marketing
Dec 21, 2018 • 10 min
Innovative, unconventional and low-cost marketing techniques aimed at obtaining the maximum exposure. That is how Alan Silber of the Guerilla Agency describes his approach to marketing.
Internal Podcasts with Jennifer Crawford
Dec 14, 2018 • 10 min
For the most part, we think of podcasts as a method of reaching out beyond your organization. But they can be a very effective tool for internal communication as well. If your memo falls flat and your newsletters are ignored by your team, consider…
Yes, You Need an SSL
Dec 7, 2018 • 9 min
When you leave your home you lock your door. Makes sense, right? You wouldn’t want anyone to steal your stuff. But what about your website? Do you lock that door, too? This week Lorraine and Simon chat about adding an SSL to your website.
Introducing Just a Few Words
Nov 30, 2018 • 6 min
We’ve added a new program to our line up. In addition to the weekly conversation with marketing professionals from around the world, we’re launching Just a Few Words. This is a quick daily marketing tip available as an Alexa Flash Briefing. Every day…
My First Dollar
Nov 23, 2018 • 12 min
I love talking with business owners. I am always surprised at where their ideas came from and what they learned along the way. Well, I discovered I am not alone in that curiosity when I spoke to Heather Chastain, the Queen of Words and host of the…
Influencer Marketing
Nov 16, 2018 • 11 min
Many people think that influencer marketing is about paying someone to endorse your product. While that can work, Shane Barker says there is much more to a successful influencer relationship. It needs to be a collaboration, which each party involved…
Cold Audiences -Building Funnels with Facebook Ads
Nov 9, 2018 • 9 min
Often, potential customers don’t know you have what they want, or even that they want what you have. That’s ok, you can peak their curiosity with an advertisement on Facebook. Once you have their attention, retargeting can keep your message top of mind.…
Inbound Marketing
Nov 2, 2018 • 7 min
Customers can smell advertising a mile away. That’s why inbound marketing, which drives potential clients to your website looking for information can be so powerful. Instead of hitting them with a hard sell, you woo prospective customers with gentle tips…
Smart Speaker Marketing with Lindsey Anderson
Oct 26, 2018 • 11 min
47 million Americans have smart speakers in their homes. So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in their home, make notes, set a…
Email Marketing with Sam and Page
Oct 22, 2018 • 10 min
There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This week, Sam and Page sat down with Lorraine to talk about the tools they love,…
Customer Care
Oct 19, 2018 • 6 min
After the sale, the real work begins. Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. Amy Woodall explains that without a well-defined onboarding process there are more chances…
Get your company ready to sell
Oct 12, 2018 • 10 min
Thinking about selling your business? It doesn’t happen overnight. As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. The good news, you can start working on that today, even if you don’t think…
Warm Audiences - Building Your Sales Funnel with Google Ads
Oct 5, 2018 • 10 min
What if you could put your product or service in front of a prospective customer just as they are thinking about buying? With Google Adwords you can. Leveraging the power of search you can build your sales funnel with pre-warmed leads. Then using…
Why You Should Host Your Own Conference with Jennifer Crawford
Sep 28, 2018 • 12 min
Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge . Planning an event for 200 or frewer attendees gives you a chance to meet face to face with people you may only know through online events. The…
Non-Technical Ways to Improve Your Site
Sep 21, 2018 • 7 min
You don’t need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn’t just focus on your design at the expense of your content. On this episode of More Than a Few Words, Roundpeg’s Lorraine Ball…
Trade Show Tips with Randy Clark
Sep 14, 2018 • 11 min
Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to get noticed at trade shows?…
Meet the New Kid
Sep 7, 2018 • 8 min
A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There’s a bit of a learning curve that comes with a new position. How can you overcome the stress of starting…