More than a Few Words

More than a Few Words

roundpeg.podbean.com
A Marketing Conversation for Small Business Owners
Cold Audiences -Building Funnels with Facebook Ads
Nov 9 • 9 min
Often, potential customers don’t know you have what they want, or even that they want what you have. That’s ok, you can peak their curiosity with an advertisement on Facebook. Once you have their attention, retargeting can keep your message top of mind.…
Inbound Marketing
Nov 2 • 7 min
Customers can smell advertising a mile away. That’s why inbound marketing, which drives potential clients to your website looking for information can be so powerful. Instead of hitting them with a hard sell, you woo prospective customers with gentle tips…
Smart Speaker Marketing with Lindsey Anderson
Oct 26 • 11 min
47 million Americans have smart speakers in their homes. So whether they say Hey Alexa, or Hey Google, or even hello Apple these consumers are turning to these devices every day to turn on and off other electronics in their home, make notes, set a…
Email Marketing with Sam and Page
Oct 22 • 10 min
There is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This week, Sam and Page sat down with Lorraine to talk about the tools they love,…
Customer Care
Oct 19 • 6 min
After the sale, the real work begins. Unfortunately, many organizations do not have a specific process for a smooth handoff between the sales and execution teams. Amy Woodall explains that without a well-defined onboarding process there are more chances…
Get your company ready to sell
Oct 12 • 10 min
Thinking about selling your business? It doesn’t happen overnight. As Ryan Parshall of Peterson Acquisitions explains there is a lot of work to do before you are ready to sell. The good news, you can start working on that today, even if you don’t think…
Warm Audiences - Building Your Sales Funnel with Google Ads
Oct 5 • 10 min
What if you could put your product or service in front of a prospective customer just as they are thinking about buying? With Google Adwords you can. Leveraging the power of search you can build your sales funnel with pre-warmed leads. Then using…
Why You Should Host Your Own Conference with Jennifer Crawford
Sep 28 • 12 min
Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge . Planning an event for 200 or frewer attendees gives you a chance to meet face to face with people you may only know through online events. The…
Non-Technical Ways to Improve Your Site
Sep 21 • 7 min
You don’t need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn’t just focus on your design at the expense of your content. On this episode of More Than a Few Words, Roundpeg’s Lorraine Ball…
Trade Show Tips with Randy Clark
Sep 14 • 11 min
Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to get noticed at trade shows?…
Meet the New Kid
Sep 7 • 8 min
A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There’s a bit of a learning curve that comes with a new position. How can you overcome the stress of starting…
Goals and Stepping Up with Melanie Gaston
Aug 31 • 8 min
Adapting to change can be difficult, not just in the work-place. What do you do when you’re suddenly thrust into an unfamiliar position? You can either resist the change or flow with it. On this episode of More Than a Few Words, Roundpeg’s Lorraine Ball…
IHOP - IHOB - What were they thinking?
Aug 24 • 9 min
In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong? Page Jones thinks it was one of those marketing…
The ISBDC - What Business Owners Need to Know
Aug 22 • 11 min
Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development Center) there are free services available for business owners looking to grow their business and expand beyond…
Digital Accounting Revolution
Aug 17 • 10 min
For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business. Then came programs like Quickbooks which have automated the process. Now the next iteration of these programs is available.…
Are Your Verified?
Aug 10 • 6 min
If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings. These symbols identify that the page has been verified by Facebook. In this era of scammers and hackers,…
Should You Fly a Rainbow Flag?
Aug 3 • 6 min
When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It’s very tempting to hop on the pride-wagon, but should you? If you’re just promoting pride to grab a few rainbow dollars, maybe you should…
Pearl Pathways - Web Design Tips
Jul 27 • 12 min
This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process. If you have a company which sells expertise, not products, this episode is a must listen. MTFW is a production of…
To Meme, or not to Meme.
Jul 20 • 9 min
Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared experiences. For these reasons, memes are…
What Every Landing Page Needs
Jul 13 • 8 min
While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource. Custom, landing pages help visitors find exactly what they are looking for. In today’s conversation,…