More than a Few Words

More than a Few Words

roundpeg.podbean.com
A Marketing Conversation for Small Business Owners
Non-Technical Ways to Improve Your Site
Sep 21 • 7 min
You don’t need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn’t just focus on your design at the expense of your content. On this episode of More Than a Few Words, Roundpeg’s Lorraine Ball…
Trade Show Tips with Randy Clark
Sep 14 • 11 min
Trade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to get noticed at trade shows?…
Meet the New Kid
Sep 7 • 8 min
A new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There’s a bit of a learning curve that comes with a new position. How can you overcome the stress of starting…
Goals and Stepping Up with Melanie Gaston
Aug 31 • 8 min
Adapting to change can be difficult, not just in the work-place. What do you do when you’re suddenly thrust into an unfamiliar position? You can either resist the change or flow with it. On this episode of More Than a Few Words, Roundpeg’s Lorraine Ball…
IHOP - IHOB - What were they thinking?
Aug 24 • 9 min
In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong? Page Jones thinks it was one of those marketing…
The ISBDC - What Business Owners Need to Know
Aug 22 • 11 min
Indiana is taking bold steps to introduce Hoosiers to the World, and the World to Indiana. Through the ISBDC (Indiana Small Business Development Center) there are free services available for business owners looking to grow their business and expand beyond…
Digital Accounting Revolution
Aug 17 • 10 min
For generations, accountants relied on handwritten ledgers, carefully written recording every transaction generated by a business. Then came programs like Quickbooks which have automated the process. Now the next iteration of these programs is available.…
Are Your Verified?
Aug 10 • 6 min
If you have been paying attention to changes on Facebook lately, you will notice blue and grey check marks appearing next to company listings. These symbols identify that the page has been verified by Facebook. In this era of scammers and hackers,…
Should You Fly a Rainbow Flag?
Aug 3 • 6 min
When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It’s very tempting to hop on the pride-wagon, but should you? If you’re just promoting pride to grab a few rainbow dollars, maybe you should…
Pearl Pathways - Web Design Tips
Jul 27 • 12 min
This week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process. If you have a company which sells expertise, not products, this episode is a must listen. MTFW is a production of…
To Meme, or not to Meme.
Jul 20 • 9 min
Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared experiences. For these reasons, memes are…
What Every Landing Page Needs
Jul 13 • 8 min
While some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource. Custom, landing pages help visitors find exactly what they are looking for. In today’s conversation,…
Network Your Employees with Hazel Walker
Jul 11 • 11 min
Everyone has a network. it is comprised of family members, friends, and former coworkers. Some people have large networks, and others have smaller, supportive groups, but every one of your employees has a network. As a business owner, Hazel Walker thinks…
Click Bait Isn’t Necessarily Bad
Jul 6 • 11 min
No matter how interesting your content is, if you miss the mark with your headline, no one will read it. In today’s conversation, Allison Carter and Lorraine Ball talk about the art of a headline, why writing clickbait isn’t bad if you deliver on the…
Probably Pinterest with Dana Nelson
Jun 29 • 10 min
If your products or services aren’t represented on Pinterest, you could be missing out on a growing stream of potential customers. Discover the ins and outs of Pinterest, a tool that allows members to “pin” and share images, videos, and other objects…
The Ideal Interview
Jun 27 • 10 min
Part of what makes a podcast interesting is the skill of the interviewer. Professional podcaster, Jen Edds boils down the process of preparing for an interview into a few easy steps that anyone can follow. She suggests: Be intentional – Have a purpose for…
Saving Money on Google Ads
Jun 22 • 10 min
Google is always happy to help you spend more money. They will always show you new ways to do more with your advertising. That’s how they generate $17 Billion a quarter. While you can spend more money, the question you need to ask is “should I spend…
Creating Content with Jennifer Riley Simone
Jun 20 • 12 min
The first step to creating really interesting and relevant blog content is to release the idea that the blog is about you and your business. It isn’t. As Jennifer Riley Simone, founder of Fresh Figs Marketing explains, great blog posts are about the…
Focus!
Jun 15 • 12 min
“You will not get everything done” For business owners overwhelmed with a long task list, that is the message business Coach CJ McClanahan wants them to hear. Once you accept the idea that some things are just not going to be finished, you can set…
Video with Melanie Gaston
Jun 13 • 11 min
Businesses of all sizes can benefit from video media. If you’re thinking about adding video into your marketing strategy, might start by looking at what other people are doing. Look for trends and styles which stand out, and which ones you can do without.…