The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

The Copyblogger Podcast: Content Marketing, Copywriting, and Social Media Marketing

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The Copyblogger Podcast is a weekly show hosted by Tim Stoddart and Darrell Vesterfelt. Each week, we host a cast of rotating experts that analyze content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.


Why Building the Right Team Is So Critical, with Aurélien Amacker of Systeme.io
Jul 15 • 41 min
Founder of Systeme.io, Aurélien Amacker, spoke with host Darrell Vesterfelt about his early life as a struggling blogger and digital marketer, his first $500K product launch, and mistakes he’s learned from along the way to online success. Aurelian Amacker…
Twitter’s Secret Game-Changer, Google Image SEO, Pandemic Pivots, and Sound Affiliate Advice
Jul 13 • 35 min
Hosts Darrell and Tim dig into the ins-and-outs of the much-anticipated return of My.Copyblogger, geek-out on recent chatter in the world of content marketing, and answer more of your online marketing questions. This week’s content marketing roundup…
The ‘Awesomeness’ Factor, a Renaissance for Curated Newsletters, and the Right Content Frequency
Jul 6 • 31 min
Learn how to sign up for the waitlist to My.Copyblogger and a free content marketing workshop with Sonia Simone! This week hosts Darrell and Tim also nerd out on SEO, newsletters, the future of online marketing, and answer more of your questions. Recent…
Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium
Jun 29 • 32 min
This week hosts Darrell and Tim teased a powerful new platform for content creators, current happenings in online marketing, and answer more of your questions. Recent chatter in the world of content marketing includes the launch of ConvertKit’s upcoming…
Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses
Jun 25 • 33 min
Hosts Darrell Vesterfelt and Tim Stoddart return to announce the release of their new monster content marketing guide, discuss recent developments in online marketing, and to answer more of your questions. Darrell and Tim discussed an intriguing new…
SMS vs Email, How to Leverage Social Media (the Right Way), and the Content Tipping Point
Jun 17 • 46 min
Copyblogger partners Darrell Vesterfelt and Tim Stoddart are back with a big thank you, more content marketing news, and to answer more of your questions. Darrell and Tim discussed upcoming master-classes, current developments in online marketing, and…
Amazon Slashes Affiliate Rates and How to Create Content During a Crisis
Jun 11 • 46 min
Copyblogger partners Darrell Vesterfelt and Tim Stoddart return with a new sound to kick off the fresh format of the show and tease what’s in store for the community. Darrell and Tim discussed the upcoming re-launch of an old favorite, current events in…
Rand Fishkin on the Future of Content Marketing
Jun 8 • 37 min
The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a…
How to Get (and Keep) Clients in Uncertain Times, Featuring Leah Neaderthal
Apr 13 • 33 min
The sales coach and founder of Smart Gets Paid, Leah Neaderthal, returned to talk with host Darrell Vesterfelt about how to mentally and practically approach your business in these trying and uncertain times (and why you might not need to “pivot”). In…
The Advantage of Email Marketing, Featuring Nathan Barry of ConvertKit
Mar 30 • 38 min
ConvertKit founder and CEO, Nathan Barry, returned to the podcast this week and joined host Darrell Vesterfelt to talk about how he got his start, the competitive advantage of email marketing, and the future of email. Nathan Barry founded his company to…
How to Write Content That Resonates, Featuring Stefanie Flaxman
Mar 16 • 39 min
Copyblogger’s Editor-in-Chief, Stefanie Flaxman, joined host Darrell Vesterfelt this week to talk about translating the traffic that comes to your website and how to create compelling content to keep them there. Stef is a professional writer and editor…
How to Conquer Your Fear of Selling, with Leah Neaderthal
Mar 9 • 31 min
The founder of Smart Gets Paid and sales coach for women entrepreneurs, Leah Neaderthal, joined host Darrell Vesterfelt this week to talk about strategies to “… master business development and land higher-paying consulting clients.” In this week’s…
How to Build Remarkable Products to Grow Your Business, with Ramit Sethi
Mar 2 • 50 min
This week on The Copyblogger Podcast, Tim Stoddart had the opportunity to speak with entrepreneur, New York Times bestselling author, and founder of iwillteachyoutoberich.com, Ramit Sethi. In this week’s conversation, Tim and Ramit dig into tricks for…
What You Should Talk about on Your Podcast, with Tara McMullin
Feb 17 • 34 min
Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers. In this week’s conversation, Darrell and Tara dive into what you…
How to Win at Search in 2020
Feb 10 • 40 min
This week, Copyblogger partners Darrell Vesterfelt and Tim Stoddart returned to talk about the importance and opportunities of SEO for today’s content marketers. In this conversation, Darrell and Tim get back-to-basics to discuss the power behind search…
How to Turn Pro as a Freelance Writer
Feb 3 • 49 min
Darrell had the opportunity to interview guest Ed Gandia — from High-Income Business Writing — on what it takes to go pro as a freelancer. In this conversation, Ed talks about the power of copywriting, clear goals, pain points and strategies for…
How You Talk to People Matters: Marketing Segmentation and Personalization, with Brennan Dunn of RightMessage
Jan 27 • 35 min
Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage. In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives,…
Podcasting Still Matters, with Pat Flynn from Smart Passive Income
Jan 20 • 43 min
In this episode, Darrell talks with Pat Flynn from Smart Passive Income about why it’s not too late to start a podcast, and why it’s one of his favorite content marketing platforms. These days it seems like everyone has a podcast, but there are some…
The New Look Copyblogger in 2020
Jan 14 • 40 min
Copyblogger partners Darrell Vesterfelt and Tim Stoddart use this episode to talk more specifically about the new content marketing plan for 2020. Darrell and Tim also also share strategies from behind the scenes. In this episode, Darrell and Tim talked…
New Year, New Copyblogger
Jan 8 • 29 min
In this episode, Darrell and Brian share about a new change to Copyblogger Media, and expose some of their exciting plans for the future of Copyblogger in 2020! Brian, Darrell, and Tim Stoddart also explore the future of content marketing. In this…
The Self-Reliant Entrepreneur, with John Jantsch
Oct 23, 2019 • 27 min
In this episode, Darrell talks to John Jantsch — the founder of Duct Tape Marketing — about his new book titled The Self-Reliant Entrepreneur. The two talk extensively about the why behind entrepreneurship, and how writers like Emerson and Thoreau give…
Consistency Will Take You Further
Oct 2, 2019 • 42 min
In this episode, Darrell talks with Matt Ragland, the Director of Customer Success for Podia. Darrell and Matt Ragland dive into more thoughts about online education, Matt shares his story of building an audience, and the time-tested secret that helped…
The Past, Present, and Future of Online Learning
Sep 25, 2019 • 37 min
In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this…
How to Get More of the Right Things Done
Sep 16, 2019 • 29 min
Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie…
Why the Future Is Still Email
Sep 9, 2019 • 35 min
In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet.…
What’s Next for Copyblogger Media?
Sep 3, 2019 • 35 min
In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news…
How Smart, Nimble Companies Are Using Webinars Today
Aug 26, 2019 • 27 min
Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using…
The Clarity Method: A Conversation with Tim Brownson
Aug 19, 2019 • 21 min
Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful…
Digital Business Trends and the Latest on the Rainmaker Platform
Aug 12, 2019 • 30 min
Challenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about digital marketing and advertising,…
4 ‘Naive’ Business Principles for Enduring Success
Aug 5, 2019 • 14 min
Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of…
How to Write an Epic Blog Post, Part 3: Polishing and Promotion
Jul 8, 2019 • 24 min
Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the…
How to Write an Epic Blog Post, Part 2: Getting It Written
Jul 1, 2019 • 27 min
Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what…
How to Write an Epic Blog Post, Part 1: Thinking and Research
Jun 24, 2019 • 17 min
New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a…
3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
Jun 17, 2019 • 19 min
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic”…
Lessons Any Business Can Learn from an Impressive Influencer Marketing Fail
Jun 10, 2019 • 18 min
Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but…
13 Ways of Looking at a Headline
Jun 3, 2019 • 19 min
Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately,…
The 7 ‘Bad’ Habits of Incredibly Successful People
May 27, 2019 • 18 min
It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty…
Writers: How to Move from Making a Living to Driving Revenue
May 20, 2019 • 16 min
Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate…
Choose the Right Frame to Boost the Power of Your Content
May 13, 2019 • 19 min
Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the…
How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement
May 6, 2019 • 24 min
Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was…
3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients
Apr 29, 2019 • 12 min
Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great…
3 Slightly Embarrassing Emotions that Drive Effective Copywriting
Apr 22, 2019 • 19 min
Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions…
Get 10 Content Marketing Boosters in 20 Minutes
Apr 15, 2019 • 18 min
“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your…
Becoming the ‘Chief Empathy Officer’ of Your Copy and Content
Apr 8, 2019 • 15 min
The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and…
One of the Most Important Marketing Decisions You’ll Ever Make
Apr 1, 2019 • 25 min
While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing…
What Nobody Wants to Hear about Content Marketing
Mar 18, 2019 • 26 min
The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet.…
Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills
Mar 11, 2019 • 33 min
A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode,…
When Is It Time to Bring in a Professional Copywriter?
Mar 4, 2019 • 14 min
Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and copy. But that ain’t necessarily…
Using Content to Systematically Move Prospects Toward a Purchase
Feb 25, 2019 • 18 min
Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can pave the way for excellent…
Understanding the Lifecycles of Your Website, with Pamela Wilson
Feb 18, 2019 • 24 min
There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on for your site, depending on where…
5 Ways to Manage a Stress-Induced Creative Slump
Feb 11, 2019 • 18 min
Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your best self when you feel crummy.…
3 Ways Strategic Content Can Drive Measurable Business Outcomes
Feb 4, 2019 • 16 min
Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. But content marketing can drive…
The Social Media Platform Every Content Creator Should Be Using in 2019 (Nope, It’s Not Facebook)
Jan 28, 2019 • 22 min
Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author of the best-selling The Now…
Real Talk about Generating High-Quality Content
Jan 21, 2019 • 29 min
Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all the time and money in the world. In…
A Conversation with Paul Jarvis about Staying a ‘Company of One’
Jan 14, 2019 • 22 min
We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a thought-provoking new book called…
The 3 Plus 1 Foundational Elements of Effective Persuasion
Oct 29, 2018 • 16 min
The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re…
5 Essential Copywriting Techniques from Copyblogger
Oct 22, 2018 • 18 min
If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all…
5 Ways to Recover Your Professional and Creative Confidence
Oct 15, 2018 • 15 min
“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create…
5 Stinky Sardine Secrets to Make Your Content More Fascinating
Oct 8, 2018 • 23 min
How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can…
The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier
Sep 24, 2018 • 15 min
Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-minute session, I talk about:…
How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman
Sep 18, 2018 • 22 min
When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck…
The 7 Things Writers Need to Make a (Good) Living
Sep 4, 2018 • 15 min
Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a…
Are You Making These Social Media Marketing Mistakes?
Aug 27, 2018 • 33 min
Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality. AgoraPulse…
Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO
Aug 20, 2018 • 15 min
“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About pages are pretty simple — but that doesn’t…
7 Ways to Boost Your Creativity
Aug 13, 2018 • 16 min
There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little…
A 10-Step ‘Checklist’ for Your Content Marketing Site
Aug 6, 2018 • 19 min
Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites tend to share similar habits and…
The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)
Jul 30, 2018 • 19 min
How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “Only publish high-quality content” is another frequent…
Fix These 3 Points of Failure to Get Better Results for Your Content
Jul 23, 2018 • 16 min
A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any…
Big Changes at ConvertKit: A Discussion with Founder Nathan Barry
Jul 16, 2018 • 20 min
ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announced that they’re going to stay with the name ConvertKit —…
3 Skills to Master to Become a Marketing Badass this Year
Jul 9, 2018 • 15 min
Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about…
The Quiet Power of Conversational Copy
Jun 18, 2018 • 26 min
A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of…
5 Rules of Thumb to Relieve SEO-Induced Stress
Jun 11, 2018 • 15 min
Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we…
How to Use the GDPR to Make Your Business Stronger than Ever
Jun 4, 2018 • 26 min
Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, Tara Gentile swung by to talk…
‘Good Karma’ Selling that Works: A Conversation with Tim Paige
May 14, 2018 • 27 min
Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people” can learn to be genuinely…
How to Get More Comfortable (and Effective) at Selling
Apr 30, 2018 • 19 min
Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of selling to their customers or…
Privacy and Permission in the Wake of Cambridge Analytica
Apr 23, 2018 • 23 min
Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it does with user data, marketers…
Seth Godin and How to Create Change
Apr 16, 2018 • 18 min
A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees…
Email? Chatbots? Social? How Are We Supposed to Reach People?
Apr 9, 2018 • 17 min
Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people.…
The Double-Edged Sword that Can Make (or Break) Your Content
Mar 26, 2018 • 17 min
There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get on over to this page and let us know how to get you by…
Make More Progress by Getting (Gently) Out of Your Comfort Zone
Mar 19, 2018 • 17 min
What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop your details here: Creative Content Foundations interest…
Are You Doing Content Marketing Wrong?
Mar 12, 2018 • 17 min
It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated expectations” to the dreaded “trough…
Storytelling for Modern Content Marketing (Part 2 of 2)
Mar 5, 2018 • 21 min
Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are…
Storytelling for Modern Content Marketing (Part 1 of 2)
Feb 26, 2018 • 18 min
Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are…
10 Quality Factors Search Engines Need to See on Your Site
Feb 19, 2018 • 23 min
What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your…
A Simple Content Strategy to Make Your Site Massively More Useful
Feb 12, 2018 • 22 min
Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content already, or you’re just starting out, here’s how to…
How to Avoid a Heartbreaking Business Failure
Feb 5, 2018 • 21 min
I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales. You don’t have to risk months of time and thousands of dollars…
Hey Writers: Let’s Get You Paid What You’re Worth
Jan 29, 2018 • 14 min
The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making a great living — they just need to add a couple of…
5 Keys to Making Your Content More Shareable
Jan 15, 2018 • 17 min
Content sharing is the great “free ride” of 2018. You get more people looking at your stuff, and you don’t have to pay a dime for it. But you do need to set your content up for sharing success. Optimizing your content to share is a great, cost-effective…
3 Observations on Trends (but not Predictions) for 2018
Dec 18, 2017 • 15 min
I don’t believe in predictions. The future isn’t a mystery novel, with carefully selected clues left for us to decipher. But there’s something I do think is useful to watch. Rather than trying to make predictions, I’m a big fan of looking at significant…
3 Tips Now to Build a Strong Foundation in 2018
Dec 11, 2017 • 16 min
January is the traditional month to work on goals for the new year, but there’s a lot to be said for starting in December. Today, in the middle of a month that can often be hectic and chaotic, I thought I’d talk about three things to noodle on for the…
The 3 Success Factors that Help Writers Earn a Great Living
Dec 4, 2017 • 17 min
Why do some of the most talented people see the least success? Sometimes they’re held back by misconceptions about marketing and sales. Some of the most talented people out there don’t get the recognition they deserve because they’re apprehensive about…
How to Recognize a Great Content Idea
Nov 27, 2017 • 14 min
It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content? Shannon left us a great comment on the blog with exactly this…
How to Cultivate a More Meaningful Gratitude Practice
Nov 20, 2017 • 11 min
Do the usual “gratitude practices” ever feel formulaic or simplistic to you? Here are some that I’ve found can go a little deeper. This week as we head toward U.S. Thanksgiving, you’ll see a lot about gratitude around the web. But sometimes gratitude…
Advice for Poets, Advice for Killers
Nov 13, 2017 • 21 min
William Maynard of the Bates agency once wrote that “… most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end. Killers as a means to an end.” And David Ogilvy famously added,”If you are both killer and poet, you get…
Face Your Business Fears on Halloween Week
Oct 30, 2017 • 19 min
Happy Halloween week! Today we’re talking with Rebecca Tracey about entrepreneurial fear — how it holds us back and what we can do about it. I’ve been talking this month about entrepreneurial fear — on the blog, in our private content marketing community,…
How to Make Smarter Decisions about Your Website
Oct 23, 2017 • 17 min
Neuroscience tells us that making decisions for our content strategy or our websites is “cognitively expensive.” In simpler terms — it’s exhausting. Here are a few “back of the envelope” factors that can help you zero in on the right choice. The internet…
A Series of Unfortunate Content Events
Oct 2, 2017 • 18 min
5 painful mistakes I’ve seen writers, marketers, and business owners make … and how you can avoid them We all make mistakes — but it sucks a lot less to learn from someone else’s. In this 18-minute episode, I talk about five painful mistakes that I’ve…
The Evolution of a Successful Copywriter
Sep 18, 2017 • 30 min
How one freelance copywriter found his groove, and how you can find yours, too. Lots of our listeners are freelance copywriters — and many more would like to do some writing as a “side hustle,” whether or not you ever want to go full-time. In this…
7 Ways to Improve Your Marketing by Harnessing the Power of Evil
Aug 28, 2017 • 10 min
Think marketing is evil? Only if you’re doing it right … Every once in awhile, I run across someone who hates me, my job, my website, and my company, because after all, marketing is intrinsically interesting. In this 9-minute episode, I share my favorite…
Smart Questions from our Brilliant Audience
Aug 14, 2017 • 25 min
A collection of great questions from our smart audience! I love audience questions! Thanks to four thoughtful folks this week for asking questions (or leaving their thoughts) to spark this week’s responses. In this 26-minute episode, I talk about: Whether…
Does the Web Have Enough Patience for Your In-Depth Content?
Aug 7, 2017 • 17 min
A comment from one of our blog readers sparked some thoughts… A reader left a great question as a blog post comment, and the answer took us to some fundamentals about the role of content on our sites. In this 17-minute episode, I talk about: Why I’m not a…
How to Write (Much Better) Blog Comments
Jul 31, 2017 • 19 min
Seems simple enough, right? Then how come so many people are terrible at it? In principle, leaving a comment on someone’s blog, podcast, or social media account doesn’t seem too tricky. Enter your name and other info, write down your thought, and click…
Which Works Better: Positive or Negative Content?
Jul 17, 2017 • 24 min
Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to…
How to Attract the Exact Customers You Want
Jul 10, 2017 • 15 min
Being able to visualize a specific and vivid “who” is one of the most important things you’ll ever figure out in your marketing or your business. Digital marketing always offers fun and shiny new tools to tempt us — but it’s wise to keep your eye on the…
How to Create Stability and Success as an Artist
Jul 3, 2017 • 33 min
We all know the cliche of the starving artist — but how about the thriving artist? Jeff Goins has some advice on how to “build a bridge in the direction of your dream.” Today we invited our friend Jeff Goins to talk about his new book, Real Artists Don’t…
Two Powerful Resources for Life-Changing Growth
Jun 19, 2017 • 16 min
Can we change who we are? Are we stuck with the aptitudes and habits we have today, or can we make fundamental changes? And if change is possible … are we up to the challenge? It’s funny when you think about it — virtually everyone wants to change. They…
How to Turn All that Marketing Advice into Action
Jun 12, 2017 • 21 min
Are you a “training addict”? Wondering how to handle all of the marketing and business information you’re taking in? Allow me to suggest a plan. It’s easy to say, “Just don’t read or listen to any more marketing advice until you implement what you already…
How to Develop a Compelling Marketing Idea in 4 Steps
Jun 5, 2017 • 21 min
Want to be more persuasive? You need to start with a great idea. Here’s how to develop one. We think of ideas as coming in a flash of inspiration … but when you’re talking about the “big idea” that informs persuasive communication, it pays to actually…
Getting Over the Fear of Selling
May 30, 2017 • 23 min
Is your fear of selling keeping you from where you want to go? Selling is part of business — but it makes a lot of us nervous (especially writers, I’ve noticed). I think that’s because we have skewed “Glengarry Glen Ross” ideas about what effective…
Talking Community and Digital Business with Tara Gentile
May 22, 2017 • 32 min
A business community for the new economy I had a lot of fun talking with Tara Gentile about her new community for digital business owners. In our 28-minute conversation, we talked about: How Tara engineered a community that got past the bias for whining…
Plagiarism, Self-Deception, Bad Sandwiches, and Other Interesting Disasters
May 15, 2017 • 19 min
Perception is not reality. Reality is still reality. The great thing about the Internet is, when people do really dumb stuff, we all get to find out about it … and maybe even learn something. Today, I share some lessons from a pair of extremely public…
Professional Writers: Find Out How to Get Certified by Copyblogger
May 1, 2017 • 14 min
Our certification program for content marketers will be opening up again soon. If you’re a professional writer, particularly a freelancer, you’d probably like to know how to get more high-quality clients. Our Certified Content Marketer program exists to…
The Painful Core Lesson Taught by 3 Astonishing Big-Brand Fails
Apr 17, 2017 • 19 min
Has the entire business world lost its mind? Some thoughts on interesting disasters … and on how to do your homework for better results. Today’s a bit of a two-parter. First, I talk about some of the recent impressive PR fails committed by giant brands —…
5 Mindset Habits that Actually Work
Apr 3, 2017 • 21 min
There’s so much mindset advice out there to make you more successful … but is it doing you more harm than good? A lot of advice about business and success focuses on mindset — those mental habits we can adopt to make ourselves more productive and…
On Grammar, Usage, and Not Being a Great Big Jerk
Mar 27, 2017 • 27 min
In memory of Washington Post copyeditor, Bill Walsh, and the finer points of grammar and usage peeves. When you write about writing, there are few topics more lively than our favorite grammar and usage mistakes. But how many of them are mistakes, and how…
Creative Strategies for Content Writers
Mar 20, 2017 • 21 min
This week, I talk with copywriter and content creator Kaleigh Moore about her tips for staying productive and creative. Content marketing isn’t an easy game — and when you create content for clients, you need to develop strong skills and habits to keep…
A New Ultra-Easy Resource for Creating Excellent WordPress Sites
Mar 13, 2017 • 19 min
A conversation with Brian Gardner about the evolution of WordPress and new things happening at StudioPress Self-hosted WordPress is a wonderful thing … except for all the hard parts. Like figuring out hosting, security, design, installation … In this…
Thriving Freelancers and Clients from Hell
Feb 20, 2017 • 28 min
What’s a freelancer’s biggest nightmare? Clients from hell! Guest Bryce Bladon shares his experience on how to cope — and how to avoid problems from the outset. If you haven’t checked out Clients from Hell yet, you’re in for a treat. This entertaining…
Politics, Content Marketing, and the 2017 Super Bowl Ads
Feb 13, 2017 • 22 min
Is it wise to get political with our content marketing? We’ve all seen this year’s Super Bowl ads hashed, rehashed, and re-rehashed. The big theme of the year was: Crossing the line into politics. But what happens when the line crosses you? In other…
Copyblogger Book Club: Winning the Story Wars
Feb 6, 2017 • 22 min
We love books at Copyblogger! Today, we’re digging into Jonah Sachs’ Winning the Story Wars. Stepping into the world of meaning-making means stepping onto a high-stakes battlefield where important stories compete.”– Jonah Sachs, Winning the Story Wars…
3 Content Marketing Strategy Fails (and How to Fix Them)
Jan 23, 2017 • 21 min
No, content marketing strategy is not “make a whole bunch of spaghetti and see what sticks to the wall.” “How come my content marketing isn’t working?” This is a great question … and the answer isn’t necessarily, “you need to create more content.” Often,…
The 2017 Content Excellence Challenge: Your January Assignments
Jan 9, 2017 • 22 min
New Year, New You? Or Nah? Woot! This is our first “official” pair of prompts for the 2017 Content Excellence Challenge. (In December we were just getting warmed up …) The January Prompts Creative: Brainstorm 20-30 headlines for possible content.…
Bad Writing Advice: The ‘Post Truth’ Episode
Dec 19, 2016 • 20 min
So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for their favorite piece of bad advice, and you’ll really get a response. I did exactly that on Twitter, and the…
Get Ready Now for a Creative and Productive 2017
Dec 12, 2016 • 19 min
See ya, 2016! We’re starting 2017 early this year. This year has been a rollercoaster … so I’m proposing we kick 2017 off early. To get where you want to go professionally, you’ll need to create excellent content, and to create enough of it to make an…
The 4 Pillars Every Online Business Is Built On
Dec 5, 2016 • 17 min
Ever thought about launching an online course … or some other digital product or service? Here are the four most important elements you need to put into play. Whether you’re starting out or a you’re digital commerce veteran, there are some fundamental…
Orbit Media’s Latest Survey of 1000 Bloggers
Nov 28, 2016 • 31 min
It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For the third year running, Andy Crestodina over at Orbit Media has run his Survey of 1000 Bloggers. We had a chance…
Have You Already Missed the Podcasting Gold Rush?
Nov 14, 2016 • 21 min
Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday published a post, and it got a lot of attention. Ryan is excellent at getting attention, and he details…
Getting More Traffic, Links, and Shares to Your Content
Nov 7, 2016 • 25 min
“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place…
5 Quick Wins for Content Marketers
Oct 31, 2016 • 21 min
Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term results — but there’s actually a lot you can do to create some momentum right away. In this 19-minute episode,…
Announcing: An Intriguing New Tool for Collaborative Content
Oct 24, 2016 • 35 min
Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion…
A New Book to Make Content Marketing Easier
Oct 17, 2016 • 35 min
There’s a word that comes up a lot when we talk about content marketing: Intimidating. It’s easy to get intimidated at the prospect of creating a high volume of really good content. And even more so if you don’t completely think of yourself as a writer.…
Behind the Scenes at Copyblogger: Our New Email Approach
Oct 10, 2016 • 24 min
Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new…
The ‘Obligatory’ Structure of Effective Content
Oct 3, 2016 • 31 min
Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read. Do those elements exist for content? And if so … what are they? Today, Sonia Simone gives her thoughts on the…
7 Powerful Content Strategies Borrowed from Advertising Masters
Sep 26, 2016 • 23 min
The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting techniques from the world of direct response copywriting. Today, Sonia drills into some specific techniques and…
How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
Sep 15, 2016 • 23 min
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best…
Ethics, Professionalism, and Good Manners for Content Marketers
Sep 8, 2016 • 22 min
There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. There are two kinds of people. Some folks do the right thing for its own sake, and some because the other option has…
3 Questions that Can Haunt Creative Professionals
Sep 1, 2016 • 26 min
Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking with creative professionals, and content marketers in particular, we’ve noticed certain challenges that come…
How to Give and Get Exceptional Testimonials, Part Two
Aug 25, 2016 • 15 min
Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, but it serves you, too. In the previous episode, Pamela Wilson shared the six “magical” questions you can…
How to Give and Get Exceptional Testimonials, Part One
Aug 18, 2016 • 17 min
In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Testimonials work because you’re not tooting your own horn — others are doing it for you. In…
Are You Leaving Money on the Table with Weak Headlines?
Aug 11, 2016 • 31 min
Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from two Copyblogger heavy hitters (and serious headline nerds) Pamela Wilson, Executive Vice President of…
Content Marketing for Nonprofits
Aug 4, 2016 • 31 min
Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has exploded in traditional for-profit companies, but nonprofits have different needs and agendas. In this 29-minute…
The One-Two Punch that Creates the Most Successful Copywriters
Jul 28, 2016 • 19 min
In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most good copywriters fall into two categories. Poets. And killers. Poets see an ad as an end, killers as a…
Pokémon Go: The Good, the Bad, and the Ugly
Jul 21, 2016 • 24 min
Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’ve been waiting for a truly mainstream augmented reality app to come along — and has it ever. Within a week…
5 Suggestions When You’re Writing About Controversy
Jul 14, 2016 • 20 min
Expressing deeply­ held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no shortage of sensitive, controversial topics in the public conversation today. Some of them are handled…