Startups For the Rest of Us

Startups For the Rest of Us

www.startupsfortherestofus.com
The most popular podcast for non-venture track startup founders.


489 | 15 Years to a SaaS Exit (Plus Why Forecasting is Crucial)
Mar 24 • 38 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Matt Wensing about his exit from his company Riskpulse, dealing with multiple investors, his new company Summt, and why forecasting is crucial. Items mentioned in this episode:…
488 | A Bluetick Progress Update from Mike Taber
Mar 17 • 36 min
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber about his progress with Bluetick. They talk about new growth, where that growth is coming from, theories on why customers are choosing Bluetick over competitors, and…
487 | Startup Roundtable Discussing Hey.com, Leadpages’ Acquisition, and More Hot Topics
Mar 10 • 35 min
Show Notes In this episode of Startups For The Rest Of Us, Rob is joined by Jordan Gal and Tracy Osborn for a roundtable discussion. Some of the topics in this episode including Basecamp reinventing email with Hey.com, Leadpages being acquired by…
486 | The Shocking Collapse of Zirtual and Maren Kate’s Next Act (plus How to Hire Well)
Mar 3 • 36 min
Show Notes In this episode Startups For The Rest Of Us Rob interviews Maren Kate of Avra Talent about her entrepreneurial journey. She talks about her first company that raised 5.5 million in funding, hit $1mil in MRR, had over 400 employees, but…
485 | Catching Up with Rob (An Interview by Dr. Sherry Walling)
Feb 25 • 41 min
In this episode of Startups For The Rest Of Us, the tables have turned as Rob is interviewed by Dr. Sherry Walling. They talk MicroConf, the podcast, state of independent SaaS report and TinySeed but also explore bigger themes like what Rob wants to…
484 | Marketing That’s Working Today, Moving from 5 to 10 Employees, SaaS Longevity, and More Listener Questions
Feb 18 • 40 min
In this episode of Startups For The Rest Of Us, Rob along with guest Ruben Gamez answer a number of listener questions on topics including current marketing tactics, scaling from 5 to 10 employees, SaaS longevity and more. Items mentioned in this episode:…
483 | Building a Mindset for SaaS Growth with Andy Baldacci
Feb 11 • 40 min
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews growth marketer Andy Baldacci about how he got his start, his early days at Hubstaff, marketing for Groove, and he gives some practical tips/advice for the listeners. Items…
482 | The Value vs. Stress of Twitter, Pros and Cons of Remote Work, and Digital Minimalism – A Discussion Show with Derrick Reimer
Feb 4 • 39 min
Show Notes In this episode of Startups For The Rest Of Us, Rob does a discussion show format with guest Derrick Reimer. They discuss multiple topics including the pros/cons of remote work, value vs. stress of Twitter, and more. Items mentioned in this…
481 | A Bluetick Update from Mike #Taber
Jan 28 • 43 min
In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber’s progress with Bluetick. They talk about his big new customer, traction on the podcast tour, Mike’s outreach to his LinkedIn connections, and more. Items mentioned in this…
480 | Stairstepping Your Way to SaaS with Christopher Gimmer
Jan 21 • 37 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Christopher Gimmer of Snappa, about his journey to making SaaS his full-time income. He details how he stair-stepped his way from small apps and products to 7 figure SaaS. Items…
479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions
Jan 14 • 26 min
Show Notes In this episode of Startups For The Rest Of Us, Rob along with Tracy Osborn , answer a number of listener questions on topics including founder hotseats, forgotten subscriptions, two-sided market places and more. Items mentioned in this episod
478 | A Few Things I Learned in 2019
Jan 7 • 24 min
Show Notes In this episode of Startups For The Rest Of Us, Rob reflects back on his goals of 2019 and shares some lessons that are broadly applicable to founders/entrepreneurs. He also shares how he “unplugged” from the internet/devices while
477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel
Dec 31, 2019 • 39 min
Show Notes In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more. Items mentioned in this episode: Bootst
476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal
Dec 24, 2019 • 47 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices. Items mentioned in this episode: CartHook Bootstrapped Web Podcast CartHo
475 | A Bluetick Update from #Mike Taber
Dec 17, 2019 • 41 min
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his continued progress with Bluetick. The final conclusion to the Google audit is revealed, and they check in with the .Net component problem, the podcast tour,
474.5 | The Future of MicroConf
Dec 13, 2019 • 7 min
Show Notes In this half episode of Startups For The Rest Of Us, Rob makes the biggest announcement in MicroConf history and talks about the future of the conference. Items mentioned in this episode: MicroConf
TinySeed Tales 8 | Success and the Ongoing Struggle
Dec 12, 2019 • 21 min
Show Notes On this final episode following Craig Hewitt of Castos, Rob checks in to get the results of the “no credit trial” decision, and to see whether or not the move increased conversions.
474 | Overcoming a 40% Decline in MRR with Brian Casel
Dec 10, 2019 • 46 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Brian Casel of Audience Ops, about recovering from a 40% decline in MRR. They start the story back in 2016 and work through the decline, audience ops rebound, the start of Ops Cal
TinySeed Tales 7 | The Growing Pains of Delegation
Dec 5, 2019 • 24 min
Show Notes This week Craig Hewitt of Castos, feels the pains of a growing team and talks about how his role as a founder must evolve as the team continues to grow.
473 | Managing Annual Subscriptions, Low-price vs. High, Being a Non-Developer Founder, and More Listener Questions with Laura Roeder
Dec 3, 2019 • 41 min
Show Notes In this episode of Startups For The Rest Of Us, Laura Roeder joins the podcast to answer a number of listener questions on topics including managing annual subscriptions, being a non-developer founder, and more. Items mentioned in this episode
TinySeed Tales 6 | The No Credit Card Trial
Nov 28, 2019 • 22 min
Show Notes In this week’s episode Craig Hewitt “turns the business on it’s head” by implementing a no credit card trial.
472 | From Amazing Launch to Near Bankruptcy to Profitability with Shai Schechter
Nov 26, 2019 • 42 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Shai Schechter of RightMessage, about his amazing launch and then finding himself near bankruptcy and how he was able to right the ship. Items mentioned in this episode: RightMessa
TinySeed Tales 5 | Building a Business That Runs Itself
Nov 21, 2019 • 15 min
Show Notes Rob is back with Craig Hewitt of Castos. They talk about learning to delegate more of his responsibilities as a new growth marketer joins the team.
471 | Fighting to Gain Traction in a Crowded Space with Jane Portman of Userlist
Nov 19, 2019 • 32 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Jane Portman of Userlist. They discuss the struggles of growing slowly, gaining traction in the crowded space, and some of the lessons learned from her first SaaS app. Items mentio
TinySeed Tales 4 | A Bug in the Funnel and Giving Up Control
Nov 14, 2019 • 21 min
Show Notes Rob does another follow up with Crag Hewitt of Castos, they talk about his new hire (growth marketer) and news of a major break-through.
470 | A Bluetick Update from Mike Taber
Nov 12, 2019 • 45 min
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about the finale of the Google audit, a new integration. and trying to find differentiation in the market. Items mentioned i
TinySeed Tales 3 | The Best News Ever and the Slog
Nov 7, 2019 • 20 min
Show Notes Rob follows up with Craig Hewitt of Castos, as he shares some big news on the podcast
469 | Key Takeaways from MicroConf Europe 2019
Nov 5, 2019 • 34 min
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike walk you through some of the talks and key takeways from MicroConf Europe 2019. Items mentioned in this episode: MicroConf MicroConf Europe Balsamiq HubSpot picture of an evening rec
TinySeed Tales 2 | Riding the Startup Wave
Oct 31, 2019 • 21 min
Show Notes Rob continues his conversation with Craig Hewitt of Castos in this week’s episode of “TinySeed Tales”.
468 | Tables Are Turned As Tracy Osborn Interviews Rob About the Past Year
Oct 29, 2019 • 38 min
Show Notes In this episode of Startups For The Rest Of Us, the tables have turned as Tracy Osborn interviews Rob about his past year. They talk life after Drip, focusing on the backstory of TinySeed and the ups and downs that have come along since its la
TinySeed Tales 1 | A Non-Technical SaaS Founder
Oct 24, 2019 • 19 min
Show Notes Rob starts his new podcast series “TinySeed Tales,” with an interview with Craig Hewitt of Castos.
467 | “A Life-Changing Exit” with Adii Pienaar of Conversio
Oct 22, 2019 • 43 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Adii Pienaar of Conversio, about his life changing exit, when and why he decided to sell, and what the whole process was like. Items mentioned in this episode: Conversio TinySeed A
TinySeed Tales | Season 1 Trailer (Castos)
Oct 17, 2019 • 1 min
Show Notes Rob introduces “TinySeed Tales”, a show that follows one SaaS founder week by week through their struggles, failures, and victories.
466 | Answering Listener Questions With Craig Hewitt
Oct 15, 2019 • 40 min
Show Notes In this episode of Startups For The Rest Of Us, Craig Hewitt returns to the show to answer a number of listener questions on topics including productized services, podcasting, and more. Items mentioned in this episode: Bean Ninjas Podcast Moto
465 | A Bluetick Update from Mike Taber
Oct 8, 2019 • 46 min
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his progress with Bluetick. They talk about Mike’s motivation, specifically over the long term , the continuing Google security audit, differentiating from
464 | Highs, Lows, and Building Your First Sales Process with Steli Efti
Oct 1, 2019 • 46 min
Show Notes In this episode of Startups For The Rest Of Us, Rob talks with Steli Efti of Close.com, about his highs and lows of the past year as well as a in depth dive into starting your first sales process. Items mentioned in this episode: Close.com Mic
463.5 | Be Part of “The State of Independent SaaS”
Sep 27, 2019 • 4 min
Show Notes In this half episode of Startups For The Rest Of Us, Rob announces the inaugural state of independent SaaS survey. A survey that looks at SaaS benchmarks for non-venture backed companies and how you can participate. Items mentioned in this epi
463 | Troubleshooting Enterprise Sales (A Founder Hotseat with David Heller)
Sep 24, 2019 • 34 min
Show Notes In this episode of Startups For The Rest Of Us, Rob does a Founder Hotseat with David Heller of Reimbi, about dealing with his specific issues with enterprise sales. Items mentioned in this episode: Reimbi TinySeed Transcript Rob: Welcome to t
462 | Competing Against an 800 lb. Gorilla, Splitting from Your Co-founder, and More Listener Questions (with Jeff Epstein)
Sep 17, 2019 • 38 min
Show Notes In this episode of Startups For The Rest Of Us, Rob along with co-host Jeff Epstein, answer a number of listener questions on topics including competing against a giant company, splitting from a co-founder, having enough features and more. Ite
461 | Doubling Down on Bluetick
Sep 10, 2019 • 48 min
Show Notes In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber’s progress on Bluetick. They revisit some topics that were brought up from their last episode together including motivation, personal retreat, accountability,
460 | Funded Competition, Growing an Email Newsletter Audience, White-Labeling and More Listener Questions
Sep 3, 2019 • 39 min
Show Notes In this episode of Startups For The Rest Of Us, Rob and co-host Tracy Osborn answer a number of listener questions on topics including funded competition, growing an email newsletter audience, white-labeling and more. Items mentioned in this e
459 | From Day Job to Productized Service to Fast-Growing SaaS as a Non-Technical Founder
Aug 27, 2019 • 37 min
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Craig Hewitt of Castos, about the unique set of challenges to starting and growing a SaaS product as a non-technical founder. Items mentioned in this episode: RogueStartups TinySee
458 | The Return of Mike Taber
Aug 20, 2019 • 52 min
Show Notes In this episode of Startups For The Rest Of Us, Mike returns to the podcast to give updates on the fate of Bluetick as well as progress updates on his motivation and health. Items mentioned in this episode: BlueTick Seriously Simple Podcasting
457 | Starting a Marketplace, Marketing Channels, Resellers, and More Listener Questions
Aug 13, 2019 • 28 min
Show Notes In this episode of Startups For The Rest Of Us, Rob answers a number of listener questions on topics including starting a marketplace, marketing channels, resellers and more. Items mentioned in this episode: Kiwi for Gmail TaskTrain RobWalling
456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez
Aug 6, 2019 • 47 min
Show Notes In this episode of Startups For The Rest Of Us, Rob interviews Ruben Gamez of Bidsketch, about his 10 plus years of bootstrapping, lessons learned, improved decision making, and his new product. Items mentioned in this episode: Docsketch Found
455 | “Things I Would Have Done Differently” with Tracy Osborn of WeddingLovely
Jul 30, 2019 • 48 min
In this episode of Startups For The Rest Of Us, Rob talks with Tracy Osborn about things she would of done differently during the 9 years she ran WeddingLovely.
454 | Overcoming Fear (Throwback Episode)
Jul 23, 2019 • 32 min
In this episode of Startups For The Rest Of Us, Rob does a throwback episode. Almost 9 years to the day Rob and Mike published episode 14 about overcoming fear and taking risks which is a message that is still applicable today.
453 | How a Non-Technical Founder Built and Sold a Multi-million Dollar SaaS Startup with Jeff Epstein
Jul 16, 2019 • 45 min
In this episode of Startups For The Rest Of Us, Rob interviews Jeff Epstein, Founder of Ambassador, about building and selling his multi-million dollar startup as a non-technical founder. They dive deep into the details of the acquisition and the toll it
452 | LinkedIn Outreach, New Features vs. Fixing Bugs and More Listener Questions with Jordan Gal
Jul 9, 2019 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Jordan Gal answer a number of listener questions on topics including LinkIn outreach, building features versus fixing bugs and more.
451 | Stellar Growth, Platform Risk, Layoffs and Powering Through Roadblocks with Laura Roeder
Jul 2, 2019 • 45 min
In this episode of Startups For The Rest Of US, Rob interview Laura Roeder, Founder and CEO of MeetEdgar. They talk about her fast success with growing MeetEdgar, dealing with platform risks, and the humbling experience with her second venture.
450 | Founder Hotseat: Matt Wensing of SimSaaS on Making Consistent, Needle-Moving Progress
Jun 25, 2019 • 44 min
In this episode of Startups For The Rest Of US, Rob does a Founder Hotseat interview with Matt Wensing of SimSaaS. They talk about how to develop a strong cadence of work as a one person company.
449 | Two-Sided Marketplaces, How Much Testing is Too Much, and More Listener Questions
Jun 18, 2019 • 35 min
In this episode of Startups For The Rest Of Us, Rob along with co-host Tracy Osborn answer a number of listener questions on topics including two side marketplaces, automated testing, building like-minded relationships and more.
448 | Let’s Talk About Bluetick
Jun 11, 2019 • 52 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the current status of Bluetick. They discuss the Google approval process, external/internal motivations, current roadblocks, and Mikes future with Bluetick.
447 | Platform Risk, Pricing, and Customer Development
Jun 4, 2019 • 39 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including pricing and customer development. They also continue to discuss Mikes verification journey with Google.
446 | How to Build More Successful Integrations
May 28, 2019 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to build more successful integrations. They discuss how to approach the different areas of risk including work estimates, API integration, co-marketing opportunities and more.
445 | Why Absolute Thinking Is ALWAYS Bad
May 21, 2019 • 50 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the pitfalls of absolute thinking. Things are rarely black and white, they are more nuanced and on a spectrum. The guys explore the advantages to this approach.
444 | Our Biggest Regrets, Feelings of Isolation, Impact of Management Tasks on Deep Work and More Listener Questions
May 14, 2019 • 40 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including what are their biggest regrets, how to deal with the loneliness of building a startup, and task management.
443 | Determining Which Signals Matter, Staying on Task Without Extrinsic Motivation, and More Listener Questions
May 7, 2019 • 40 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including which signals matter, staying on task without external motivation, and how they manage their time.
442 | Corporate Structures and How the Choice You Make Now Can Impact You Years Down the Line
Apr 30, 2019
In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk through the different kinds of corporate entities, how they differ, and how they can impact you in the future.
441 | Revisiting 2019 Goals, Why Remote Companies Grow Slower, and A Couple Listener Questions
Apr 23, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike revisit their 2019 goals. The guys check in to see if they are on pace with their 2019 goals and well as discuss some topics including why remote companies grow slower.
440 | How to Build Case Studies That Don’t Suck
Apr 16, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the process of putting together a case study and reasons why you would do it. They also share some additional thoughts on this years MicroConf and its future.
439 | 9 Key Takeaways from MicroConf 2019
Apr 9, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about their 9 key takeaways from MicroConf 2019. They give a brief synopsis of some of the talks from both starter and growth edition.
438 | Casual Conversations with Rob & Mike
Apr 2, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike have a casual conversation about whats going on with each other recently. Some of the topics they touch on include Dungeons & Dragons, personal computer setups, new ideas for microconf, an
437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions
Mar 26, 2019
In this episode of Startups For The Rest Of US, Rob and Mike answer a number of listener questions on topics including monetizing B2C, selling a small SaaS,and insurance. They also get a update from a past listeners question.
436 | How to Respond to Customer Suggestions
Mar 19, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to respond to customer suggestions. The topic was inspired by a Tweet by Ken Wallace, the guys give six approaches they use to tackle this issue and as well as some additional th
435 | The Value of Startup Accelerators, Better Onboarding, Liability Insurance, and More Listener Questions
Mar 12, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the value of startup accelerators, onboarding, liability insurance and more.
434 | SaaS KPIs You Should Focus on From Day 1
Mar 5, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about what KPIs to look at when launching, key metrics you should track, and what they should be.
433 | Managing Your Emotions, the Cost of an MVP, and More Listener Questions
Feb 26, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including managing emotions, cost of an MVP, taking a business idea and more.
432 | How to Indirectly Overcome Sales Objections
Feb 19, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to indirectly overcome sales objections. Solving the problem of having to answer some of the same questions numerous times, the guys come up with some ways to combat sale objecti
431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions
Feb 12, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including, converting free users to paid, vesting, business ethics and more.
430 | What to Look For In a Co-Founder
Feb 5, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about what to look for in a co-founder. They touch on different aspects of evaluating someone for the role including, honesty/integrity, skill-set vs future skill-set, fixed mindset vs. gr
429 | Building a Launch List of 5,900 and Grinding Out Customer Development
Jan 29, 2019
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer about his new product Level. They go through the development timeline as Derrick gives insights on the early access phase, alpha testing, taking pre-orders, and going live wit
428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions
Jan 22, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including building relationships with agency partners, selling across different currencies, determining equity splits, and more.
427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions
Jan 15, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, the topics include scaling a software product, raising prices, and when to use a CRM.
426 | Getting Started with Event Tracking
Jan 8, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting started with event tracking. They share some tips and tricks, 3 Core Lifecycle Events, and the purpose/importance for tracking each event.
425 | How to Launch a Product Into a Mature Market
Jan 1, 2019
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to launch a product into a mature market. They give a definition of what a mature market is, list some examples of established players in different markets, discuss how to tell i
424 | Our Predictions for 2019
Dec 25, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2019. They also look back at their 2018 predictions and rate how they did.
423 | Our Goals for 2019
Dec 18, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike set their goals for 2019 as well check in and rate how they did for their 2018 goals.
422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions
Dec 11, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the impact of GDPR, pruning e-mail lists, TinySeed and more.
421 | The “Science” of Why “Charge More” Works
Dec 4, 2018
In this episode of Startups For The Rest Of Us inspired by a Patrick McKenzie tweet, Rob and Mike talk about the science of why charging more works.
420 | An Alternative Form of Startup Funding
Nov 27, 2018
In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk about their alternative form of startup funding, Tiny Seed. They talk about why they started an accelerator, and some of the key differentiators that separates them from typical a
419 | VC Prospecting Emails, Building Features vs. Integrations and More Listener Questions
Nov 20, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including VC prospecting emails, building features vs. integration, buying software businesses and more.
418 | Creators Versus Fans
Nov 13, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about creators versus fans. They discuss some cautionary tales of building products on someone elses platform and the potential risks.
417 | Pulling Out Profits, Building Features vs. Integrating, Marketing a Podcast, and More Listener Questions
Nov 6, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including how to market a podcast, what to do with business profits, building features and more.
416 | MicroConf Europe 2018 Recap
Oct 30, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike recap MicroConf Europe 2018. The guys go through the list of the two day event and highlight some of their key takeaways from each of the speaker presentations.
415 | Product-Founder Fit, Stairstepping, Free Trials vs. Money Back Guarantees, and More Listener Questions
Oct 23, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including trials versus money back guarantees, product founder fit, the stair-step approach, and more.
414 | Content Promotion Tactics
Oct 16, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously writte
413 | How Lucidchart Grew to 13 Million Users with Freemium
Oct 9, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how Lucidchart grew to 13 million users with freemium. They point how effective ways to use freemium, viral loops, horizontal markets, and how you could incorporate some of these th
412 | The Pitfalls of Several Commonly Recommended Marketing Tactics
Oct 2, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pitfalls of commonly recommended marketing tactics. This topic was inspired by a tweet from Scott Watermasysk from KickoffLabs. Some of the tactics discussed include split testin
411 | Bootstrapping vs. Funding: 19 Questions To Ask
Sep 25, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about bootstrapping versus funding. It is a common question new entrepreneurs ask themselves and based on an article on the subject, the guys attempt to answer some of these questions.
410 | Customer Development for Dummies
Sep 18, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer development. Based on a Sujan Patel article, the guys walk through 5 tips for doing customer development the right way.
409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions
Sep 11, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include defining market fit, using cheap developers, when to quit, and more.
408 | Should You Take on a Co-founder?
Sep 4, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer the questions, should you take on a co-founder? The guys discuss the difference between hiring and being a partner, how to begin a partnership, and how to do if youre a good fit.
407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions
Aug 28, 2018
In this episode of Startups For The Rest Of Us , Rob and Mike answer a number of listener questions on topics including SaaS pricing, subdomains, and building affordable MVPs.
406 | Should Bootstrappers Raise Money?
Aug 21, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of should bootstrappers raise money? The guys distinguish the difference between venture capital and angel investing and how raising an angel round may be a good fit for som
405 | Minimum Viable Security, Moving on from AuditShark, and More Listener Questions
Aug 14, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including Mikes thoughts on moving on from AuditShark, minimum viable security, and more.
404 | How to Dissect Your Business Competitors
Aug 7, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to dissect your business competitors. Gaining insight can help with validating an ideas and understanding the landscape. The guys give you 8 ways to better understand your compe
403 | Should You Love What You’re Working On?
Jul 31, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike ask the question: should you love what youre working on? The guys talk about this topic in the idea of balancing interests and opportunity. They also ask themselves the question and how it pert
402 | Tactics for Minimizing Disruptions to Your Vacation
Jul 24, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about some tactics for minimizing disruptions to your vacation. Sometimes, its really tough to feel like you can unplug as an entrepreneur, especially if youre running a SaaS. The guys bre
401 | Why You Shouldn’t Listen to Your Customers (And What You Should Do Instead)
Jul 17, 2018
In this episode of Startups For The Rest Of Us Rob and Mike talk about why you shouldnt listen to your customers. Not all requests are created equal. The guys breakdown customer feature requests into three categories and give tips on how to get the most
400 | The Importance of Consistency
Jul 10, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the importance of consistency. They reminisce about how the podcast has evolved over the years and the benefits of putting an episode out week after week.
399 | How Derrick Reimer is Validating His Ambitious Third SaaS Application
Jul 3, 2018
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer, co-founder of Drip, about his new SaaS application Level. They talk about what inspired the idea as well as ways Derrick went about trying to validate it.
398 | SaaS Marketing Lessons You’ll Wish You’d Learned Sooner
Jun 26, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about saaS marketing lessions youll wish youd learned sooner. Based on an article on karolakarlson.com they break the list down to 9 key lessons including growth plans, mission statements,
397 | Customer Acquisition Strategies
Jun 19, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer acquisition strategies. Based on a themarketingstudent.com article, they break down the difference between strategies versus tactics and how to think about your acquisition
396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener Questions
Jun 12, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike check in with their 2018 goals, and answer listener questions on topics including raising funding and marketing at events.
395 | 20 Podcasts We Like
Jun 5, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 20 podcasts they listen to. They separate the podcasts into three categories, bootstrapping, startups/business, and off topic/entertainment.
394 | Soft Skills for Entrepreneurs
May 29, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about soft skills for entrepreneurs. They define what soft skills are and list 5 of them that you need to develop as an entrepreneur.
393 | Marketing and Growth Questions Answered
May 22, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture.
392 | 10 Key Takeaways from MicroConf 2018
May 15, 2018
In this episode of Startups For The Rest Of Us Rob and Mike talk about their 10 key takeaways from MicroConf
391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One
May 8, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 5 stages of your sales funnel and tools you can use at each stage. This episode is based off of a Ignite Visibility article, the guys give their takes on the points made in the a
390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions
May 1, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies.
389 | Pro Tips for Attending Conferences
Apr 24, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike share tips for attending conferences. They discuss things to do before, during, and after conference in order to get the most out of the event.
388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions
Apr 17, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on GDPR and get additional insight from a listener. They also talk about why to strive for higher price points.
387 | Before You Run Any Facebook Ads, Listen to This
Apr 10, 2018
In this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email seq
386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions
Apr 3, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.
385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions
Mar 27, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt. With the regulations of GDPR coming into effect, the guys discuss how it will affect small business and what you should do. Also
384 | Bluetick Marketing Plan Teardown
Mar 20, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each cate
383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions
Mar 13, 2018
In this episode of Startups For The Rest Of Us, Rob flies solo and answers a number of listener questions. The topics include monetizing SaaS with ads, should a WP plugin company consider SaaS and more.
382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions
Mar 6, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, topics include fixing onboarding, marketing a low LTV product, and the legality of cold email.
381 | SaaS Marketing from Square One
Feb 27, 2018
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS marketing from square one. Topics include where to start marketing, what types of channels to use, and what your timeline will look like.
380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions
Feb 20, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include marketing budget allocation, documentation for SaaS, and digital marketing
379 | There and Back Again, a Founders Tale of Services to Product to Services
Feb 13, 2018
In this episode of Startups For The Rest Of Us, Mike interviews Marie Poulin, chief designer and digital strategist at Oki Doki, about her journey from consulting to products and services.
378 | Billing Systems Suck, Here’s How to Make Yours Suck Less
Feb 6, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike talk about billing systems. Some of the topics covered include monthly vs. annual, credit cards upfront/or not, dunning, and paid vs free trials.
377 | Staying Sane While Starting Up With Dr. Sherry Walling
Jan 30, 2018
In this episode of Startups For The Rest Of Us, Rob talks with Dr. Sherry Walling about staying sane while starting up. Sherry talks about her work with the founder community as a clinical psychologist. How to deal with stresses and fears while growing
376 | SaaS Revenue Patterns, Increasing Annual Renewals, and More Listener Questions
Jan 23, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including SaaS revenue patterns, annual renewals, and choosing a tech stack.
375 | How to Evaluate Per-Seat and Tiered Pricing Models
Jan 16, 2018
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to evaluate per-seat and tiered pricing models. They give you their definitions and a list of pros and cons to each model. Items mentioned in this episode: Cobloom Blo
374 | Text vs Video, Finding a Mastermind, Joint Ventures, and More Listener Questions
Jan 9, 2018
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include videos vs text, finding mastermind groups, and trials versus demos.
373 | How to Craft Your Homepage with Lianna Patch
Jan 2, 2018
In this episode of Startups For The Rest Of Us, Mike interview Lianna Patch, a conversion copywriter about how to write copy for your homepage. Some of the topics include the basic process for crafting a homepage, how much time to spend on copy, and comm
372 | Our Goals for 2018
Dec 26, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike do their annual goals episode. They revisit goals from 2017 and rate how they did as well as look ahead at goals for 2018
371 | Launching to $4K in Monthly Revenue with Laura Elizabeth from Client Portal
Dec 19, 2017
In this episode of Startups For The Rest Of Us, Rob interviews Laura Elizabeth from Client Portal about the launch of her WordPress plugin and getting to $4K monthly revenue.
370 | Our Predictions for 2018
Dec 12, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike revisit their predictions from 2017 and score how they did. They also make new predictions for 2018.
369 | Staying Motivated, Improving Onboarding and More Listener Questions
Dec 5, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listeners questions. Some of the topics include dealing with contractors, improving conversion from trials to paid, and time management.
368 | Improving Your SaaS Onboarding Emails
Nov 28, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Alli Blum about how she helps convert prospects into long-term customers in SaaS onboarding through email. They talk about the three phases of SaaS onboarding, the marketers perspective, the
367 | MicroConf Europe 2017 Recap
Nov 21, 2017
In this episode of Startups For The Rest Of Us, Mike and Benedikt Deicke give a recap of MicroConf Europe 2017. They go through the speakers and give you their key takeaways and highlights.
366 | Building an MVP as a Non-Developer, Gaining Traction with Stair-Stepping, and More Listener Questions
Nov 14, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listen questions on topics including bootstrapping an MVP as a non-developer, gaining traction with the stair-step approach, and more
365 | The Real Impact of Revenue Expansion
Nov 7, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike define revenue expansion, talk about how it differs from revenue growth, why its important, and ways to increase it.
364 | Plateauing at $1k MRR, When to Spend on SaaS apps, and More Listener Questions
Oct 31, 2017
In this episode of Startsup For The Rest Of Us, Rob and Mike take a number of listener questions. They give their insight on a some topics including when to spend money on helpdesk software, what to do when youve plateaued MRR at $1k, and how to promote
363 | Building Outbound Sales Processes
Oct 24, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Justin Gilchrist, co-founder of Optimum Feedback, about building outbound sales processes. He gives some tactics, talks about how to get started and challenges youll face with outbound sales
362 | Calculating Lifetime Value (Not as Boring as it Sounds)
Oct 17, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about calculating lifetime value. They discuss how its done with one time versus recurring revenue and funded versus bootstrapped payback time.
361 | Planning for Better Productivity
Oct 10, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to plan for better productivity. Based on a blog post by Noah Kagan, they discuss some different tactics including organizing time by energy level and value.
360 | The One Where Rob Takes Over the Show
Oct 3, 2017
In this episode of Startups For The Rest Of Us, Rob takes over the show and answers a number of listener questions. Topics include launching a book and dealing with two sided market places.
359 | The 3 Tenets of Fulfillment at Work
Sep 26, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike discuss a talk giving by Jason Cohen at the Business of Software Conference. He tells you what things to focus on to create fulfillment at the work place for you and the people you hire.
358 | Bootstrapping into the Enterprise, Avoiding Death by Google, Selling to Outside the U.S. and More Listener Questions
Sep 19, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including bootstrapping into enterprise, avoiding death by Google, storing customer pricing data, and selling to companies outside the US.
357 | Courtland Allen – Indie Hackers
Sep 12, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Courtland Allen of Indie Hackers, about commonly held expectations new founders have about their businesses.
356 | Finding Pricing for a New SaaS App, Small Business Banking, Selling to Companies Outside the U.S. and More Listener Questions
Sep 5, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding pricing for a new SaaS app, creating a new product category, choosing a name, and small business banking.
355 | How to answer the question: Build or Buy?
Aug 29, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of whether to build or buy. Just because as a developer you know you can build it doesnt mean thats the best option. The guys do a gap analysis on building versus buying sof
354 | The Art of Product with Guests Derrick Reimer and Ben Orenstein
Aug 22, 2017
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer and Ben Orenstein about the art of product. They cover Bens transition from full time work to working solo. Derrick talks about the changes to his life after the Drip acquisiti
353 | Noah Kagan’s Post-Launch Advice for Bluetick
Aug 15, 2017
In this episode of Startups For The Rest Of Us, Mike and Noah Kagan of AppSumo, talk about the evolution of Bluetick. Mike discusses how the idea came about, development, and issues faced along the way. Noah provides some post launch marketing advice and
352 | Housing Multiple Products Under One Brand, Stair-Stepping, Pricing Tiers, and More Listener Questions
Aug 8, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listener questions including housing multiple products under one brand, stair-stepping, and dealing with pricing tiers.
351 | Harnessing the Power of Your Marketing Data
Aug 1, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about harnessing the power of your marketing data. Syncing information between marketing tools is a difficult task and its easy to make mistakes. The guys talk through some ways to make it
350 | Launching Books, Compensation for a Side Project, Starting with A Lot of Runway, and More Listener Questions
Jul 25, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including launching books, compensation for a side project, and starting a product with a lot of runway.
349 | Things to Consider When Building Your Launch Plan
Jul 18, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about things to consider when building your launch plan, both from a preparation and execution stand point.
348 | Finding Product/Market Fit, Organizing Notes for Maximum Effect, Growing from $100k to $1M, and More Listener Questions
Jul 11, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding product/market fit, organizing notes for maximum effect, and growing from $100k to $1M.
347 | How to Recover From Coding for Months Without Talking to Customers
Jul 4, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to recover from coding for months without talking to customers. Based on some questions a listener sent in, the guys give advice to the classic problem of spending all your time
346 | Lessons Learned from Requiring Demos for New Customers
Jun 27, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Jordan Gal, Cofounder of CartHook, about his lessons learned from doing demos for customers. Jordan gives a background on CartHook as well as the journey from one-on-one demos to the possib
345 | How to Get Your Emails Delivered to the Gmail Primary Tab
Jun 20, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike review their progress on their 2017 goals thus far, and discuss an article about how to get your emails delivered in the Gmail primary tab.
344 | 9 Summertime Productivity Tactics
Jun 13, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about 9 summertime productivity tactics. As summer gets into full swing and the weather gets nicer, these tactics will help you stay productive all summer long.
343 | Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions
Jun 6, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions.
342 | SaaS Development Shortcuts
May 30, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS development shortcuts. They discuss the gap between what you think needs to be done versus what really needs to be done and give you tips on how to move faster.
341 | How to Deal With Toxic Customers
May 23, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to deal with toxic customers. They give you some warning signs to help predict if a customer is turning toxic as well as some strategies to help deal with them if they do.
340 | Hiring VAs, Struggling with Engineering, Bootstrapping vs. Raising Funding, and More Listener Questions
May 16, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike take some listener questions about hiring VAs, struggling with engineering, and bootstrapping versus raising funding.
339 | Updates on Bluetick, Drip and Other Madness
May 9, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Blutick and Drip. Mike talks about some progress hes made as well as his current MRR with Bluetick. Rob gives his update on Drip continuing to scale and fill new positions.
338 | How To Rank #1 for a High-Volume Organic Keyword in Under 3 Months
May 2, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to rank number 1 for a high-volume organic keyword in under 3 months. Based on a case study posted by Moz.com, the guys give their opinions on the eight steps listed in the blog
337 | Hacking (Customer) Acquisition with Sean Ellis
Apr 25, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Sean Ellis, CEO at GrowthHackers, about hacking customer acquisition. Sean defines his coined term growth hacker and talks about some topics in his upcoming book that draws from experiences
336 | Key Takeaways from MicroConf Vegas 2017
Apr 18, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike reflect back on MicroConf Vegas 2017 and give you their key takeaways from both the starter and growth edition talks.
335 | Lessons Learned from Unbounce’s 5 Split Tests Across 2.3M Exit Overlay Visitors
Apr 11, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk through an article by Unbounce about split testing their exit overlays. The guys give you a full walk through and their opinions on the findings of the article.
334 | Why some products fail and others succeed
Apr 4, 2017
In this episode of Startups For The Rest Of Us, Mike and Rob talk about why some products fail and others succeed. Based on a listener question they lists reasons for both sides while also revealing some old failed product ideas of their own.
333 | The Ultimate Guide to Email Sequences
Mar 28, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike give their thoughts on the ultimate guide to email sequences. Based on an article they define an email sequence, discuss why you should create one, and list the different types of sequences and
332 | A Prioritization Framework to Deal With Task Overload
Mar 21, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about a prioritization framework to deal with task overload. Based on a blog post by Anthony Eden, they discuss business problems and the purpose of creating a framework.
331 | Transitioning from Productized Services to SaaS with Brian Casel
Mar 14, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Brian Casel, Founder of AudienceOps, about transitioning from productized services to SaaS. Brian discusses what AudienceOps was like 6 months into development, he touches on team management
330 | Switching from Enterprise to the SMB Market, Staying Small Indefinitely, Dealing with Raises, and More Listener Questions
Mar 7, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about switching from enterprise to the SMB market, staying small indefinitely, dealing with raises, and take more listener questions.
329 | How to Make Your Customers Successful
Feb 28, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to make your customers successful. Just putting out a functioning app isnt enough, the guys talk through some points to help your customers navigate the ins and outs of your app
328 | Updates on Drip and Bluetick
Feb 21, 2017
In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Drip and Bluetick. Based on listener interest Rob dives into details on the continued growth and scaling and Mike talks about what areas he is focusing on to increase the number
327 | Supporting 700+ services w/ Wade Foster
Feb 14, 2017
In this episode of Startups For The Rest Of Us, Mike interviews Wade Foster of Zapier, about supporting over 700 services. Wade gives a brief history of Zapier as well as how they went from zero to 1.5 million users in 5 years. He also shares some early