Startups For the Rest of Us

Startups For the Rest of Us

www.startupsfortherestofus.com
Startup Tales from Two Software Entrepreneurs
422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions
Dec 11 • 39 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including the impact of GDPR, pruning e-mail lists, TinySeed and more.
421 | The “Science” of Why “Charge More” Works
Dec 4 • 33 min
In this episode of Startups For The Rest Of Us inspired by a Patrick McKenzie tweet, Rob and Mike talk about the science of why charging more works.
420 | An Alternative Form of Startup Funding
Nov 27 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Einar Vollset talk about their alternative form of startup funding, Tiny Seed. They talk about why they started an accelerator, and some of the key differentiators that separates them from typical…
419 | VC Prospecting Emails, Building Features vs. Integrations and More Listener Questions
Nov 20 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including VC prospecting emails, building features vs. integration, buying software businesses and more.
418 | Creators Versus Fans
Nov 13 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about creators versus fans. They discuss some cautionary tales of building products on someone else’s platform and the potential risks.
417 | Pulling Out Profits, Building Features vs. Integrating, Marketing a Podcast, and More Listener Questions
Nov 6 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including how to market a podcast, what to do with business profits, building features and more.
416 | MicroConf Europe 2018 Recap
Oct 30 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike recap MicroConf Europe 2018. The guys go through the list of the two day event and highlight some of their key takeaways from each of the speaker presentations.
415 | Product-Founder Fit, Stairstepping, Free Trials vs. Money Back Guarantees, and More Listener Questions
Oct 23 • 41 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including trials versus money back guarantees, product founder fit, the stair-step approach, and more.
414 | Content Promotion Tactics
Oct 16 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about content promotion tactics. Breaking the tactics down in three categories (Social Media, SEO, and E-mail Marketing), the guys share thoughts and expand based on some previously written…
413 | How Lucidchart Grew to 13 Million Users with Freemium
Oct 9 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how Lucidchart grew to 13 million users with freemium. They point how effective ways to use freemium, viral loops, horizontal markets, and how you could incorporate some of these…
412 | The Pitfalls of Several Commonly Recommended Marketing Tactics
Oct 2 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pitfalls of commonly recommended marketing tactics. This topic was inspired by a tweet from Scott Watermasysk from KickoffLabs. Some of the tactics discussed include split…
411 | Bootstrapping vs. Funding: 19 Questions To Ask
Sep 25 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about bootstrapping versus funding. It is a common question new entrepreneurs ask themselves and based on an article on the subject, the guys attempt to answer some of these questions.
410 | Customer Development for Dummies
Sep 18 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer development. Based on a Sujan Patel article, the guys walk through 5 tips for doing customer development the right way.
409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions
Sep 11 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include defining market fit, using cheap developers, when to quit, and more.
408 | Should You Take on a Co-founder?
Sep 4 • 38 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer the questions, should you take on a co-founder? The guys discuss the difference between hiring and being a partner, how to begin a partnership, and how to do if you’re a good fit.
407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions
Aug 28 • 36 min
In this episode of Startups For The Rest Of Us , Rob and Mike answer a number of listener questions on topics including SaaS pricing, subdomains, and building affordable MVP’s.
406 | Should Bootstrappers Raise Money?
Aug 21 • 40 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of should bootstrappers raise money? The guys distinguish the difference between venture capital and angel investing and how raising an angel round may be a good fit for some…
405 | Minimum Viable Security, Moving on from AuditShark, and More Listener Questions
Aug 14 • 39 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including Mike’s thoughts on moving on from AuditShark, minimum viable security, and more.
404 | How to Dissect Your Business Competitors
Aug 7 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to dissect your business competitors. Gaining insight can help with validating an ideas and understanding the landscape. The guys give you 8 ways to better understand your…
403 | Should You Love What You’re Working On?
Jul 31 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike ask the question: should you love what you’re working on? The guys talk about this topic in the idea of balancing interests and opportunity. They also ask themselves the question and how it…
402 | Tactics for Minimizing Disruptions to Your Vacation
Jul 24 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about some tactics for minimizing disruptions to your vacation. Sometimes, it’s really tough to feel like you can unplug as an entrepreneur, especially if you’re running a SaaS. The guys…
401 | Why You Shouldn’t Listen to Your Customers (And What You Should Do Instead)
Jul 17 • 25 min
In this episode of Startups For The Rest Of Us Rob and Mike talk about why you shouldn’t listen to your customers. Not all requests are created equal. The guys breakdown customer feature requests into three categories and give tips on how to get the most…
400 | The Importance of Consistency
Jul 10 • 43 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the importance of consistency. They reminisce about how the podcast has evolved over the years and the benefits of putting an episode out week after week.
399 | How Derrick Reimer is Validating His Ambitious Third SaaS Application
Jul 3 • 35 min
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer, co-founder of Drip, about his new SaaS application Level. They talk about what inspired the idea as well as ways Derrick went about trying to validate it.
398 | SaaS Marketing Lessons You’ll Wish You’d Learned Sooner
Jun 26 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about saaS marketing lessions you’ll wish you’d learned sooner. Based on an article on karolakarlson.com they break the list down to 9 key lessons including growth plans, mission…
397 | Customer Acquisition Strategies
Jun 19 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about customer acquisition strategies. Based on a themarketingstudent.com article, they break down the difference between strategies versus tactics and how to think about your acquisition…
396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener Questions
Jun 12 • 41 min
In this episode of Startups For The Rest Of Us, Rob and Mike check in with their 2018 goals, and answer listener questions on topics including raising funding and marketing at events.
395 | 20 Podcasts We Like
Jun 5 • 47 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 20 podcasts they listen to. They separate the podcasts into three categories, bootstrapping, startups/business, and off topic/entertainment.
394 | Soft Skills for Entrepreneurs
May 29 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about soft skills for entrepreneurs. They define what soft skills are and list 5 of them that you need to develop as an entrepreneur.
393 | Marketing and Growth Questions Answered
May 22 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer marketing and growth questions as well as give advice on starting a new venture.
392 | 10 Key Takeaways from MicroConf 2018
May 15 • 33 min
In this episode of Startups For The Rest Of Us Rob and Mike talk about their 10 key takeaways from MicroConf
391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One
May 8 • 25 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the 5 stages of your sales funnel and tools you can use at each stage. This episode is based off of a Ignite Visibility article, the guys give their takes on the points made in the…
390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions
May 1 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics in this episode include GDPR, SaaS pricing, sponsoring events as a marketing strategy and subscription box companies.
389 | Pro Tips for Attending Conferences
Apr 24 • 40 min
In this episode of Startups For The Rest Of Us, Rob and Mike share tips for attending conferences. They discuss things to do before, during, and after conference in order to get the most out of the event.
388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions
Apr 17 • 45 min
In this episode of Startups For The Rest Of Us, Rob and Mike continue their discussion on GDPR and get additional insight from a listener. They also talk about why to strive for higher price points.
387 | Before You Run Any Facebook Ads, Listen to This
Apr 10 • 45 min
In this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email…
386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions
Apr 3 • 42 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.
385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions
Mar 27 • 41 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt. With the regulations of GDPR coming into effect, the guys discuss how it will affect small business and what you should do. Also an…
384 | Bluetick Marketing Plan Teardown
Mar 20 • 41 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each…
383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions
Mar 13 • 25 min
In this episode of Startups For The Rest Of Us, Rob flies solo and answers a number of listener questions. The topics include monetizing SaaS with ads, should a WP plugin company consider SaaS and more.
382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions
Mar 6 • 35 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions, topics include fixing onboarding, marketing a low LTV product, and the legality of cold email.
381 | SaaS Marketing from Square One
Feb 27 • 30 min
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS marketing from square one. Topics include where to start marketing, what types of channels to use, and what your timeline will look like.
380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions
Feb 20 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include marketing budget allocation, documentation for SaaS, and digital marketing
379 | There and Back Again, a Founders Tale of Services to Product to Services
Feb 13 • 45 min
In this episode of Startups For The Rest Of Us, Mike interviews Marie Poulin, chief designer and digital strategist at Oki Doki, about her journey from consulting to products and services.
378 | Billing Systems Suck, Here’s How to Make Yours Suck Less
Feb 6 • 48 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about billing systems. Some of the topics covered include monthly vs. annual, credit cards upfront/or not, dunning, and paid vs free trials.
377 | Staying Sane While Starting Up With Dr. Sherry Walling
Jan 30 • 28 min
In this episode of Startups For The Rest Of Us, Rob talks with Dr. Sherry Walling about staying sane while starting up. Sherry talks about her work with the founder community as a clinical psychologist. How to deal with stresses and fears while growing a…
376 | SaaS Revenue Patterns, Increasing Annual Renewals, and More Listener Questions
Jan 23 • 46 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including SaaS revenue patterns, annual renewals, and choosing a tech stack.
375 | How to Evaluate Per-Seat and Tiered Pricing Models
Jan 16 • 29 min
Show Notes In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to evaluate per-seat and tiered pricing models. They give you their definitions and a list of pros and cons to each model. Items mentioned in this episode: Cobloom Blog…
374 | Text vs Video, Finding a Mastermind, Joint Ventures, and More Listener Questions
Jan 9 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include videos vs text, finding mastermind groups, and trials versus demos.
373 | How to Craft Your Homepage with Lianna Patch
Jan 2 • 35 min
In this episode of Startups For The Rest Of Us, Mike interview Lianna Patch, a conversion copywriter about how to write copy for your homepage. Some of the topics include the basic process for crafting a homepage, how much time to spend on copy, and…
372 | Our Goals for 2018
Dec 26, 2017 • 44 min
In this episode of Startups For The Rest Of Us, Rob and Mike do their annual goals episode. They revisit goals from 2017 and rate how they did as well as look ahead at goals for 2018
371 | Launching to $4K in Monthly Revenue with Laura Elizabeth from Client Portal
Dec 19, 2017 • 27 min
In this episode of Startups For The Rest Of Us, Rob interviews Laura Elizabeth from Client Portal about the launch of her WordPress plugin and getting to $4K monthly revenue.
370 | Our Predictions for 2018
Dec 12, 2017 • 41 min
In this episode of Startups For The Rest Of Us, Rob and Mike revisit their predictions from 2017 and score how they did. They also make new predictions for 2018.
369 | Staying Motivated, Improving Onboarding and More Listener Questions
Dec 5, 2017 • 42 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listeners questions. Some of the topics include dealing with contractors, improving conversion from trials to paid, and time management.
368 | Improving Your SaaS Onboarding Emails
Nov 28, 2017 • 34 min
In this episode of Startups For The Rest Of Us, Mike interviews Alli Blum about how she helps convert prospects into long-term customers in SaaS onboarding through email. They talk about the three phases of SaaS onboarding, the marketers perspective, the…
367 | MicroConf Europe 2017 Recap
Nov 21, 2017 • 35 min
In this episode of Startups For The Rest Of Us, Mike and Benedikt Deicke give a recap of MicroConf Europe 2017. They go through the speakers and give you their key takeaways and highlights.
366 | Building an MVP as a Non-Developer, Gaining Traction with Stair-Stepping, and More Listener Questions
Nov 14, 2017 • 37 min
In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listen questions on topics including bootstrapping an MVP as a non-developer, gaining traction with the stair-step approach, and more
365 | The Real Impact of Revenue Expansion
Nov 7, 2017 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike define revenue expansion, talk about how it differs from revenue growth, why it’s important, and ways to increase it.
364 | Plateauing at $1k MRR, When to Spend on SaaS apps, and More Listener Questions
Oct 31, 2017 • 30 min
In this episode of Startsup For The Rest Of Us, Rob and Mike take a number of listener questions. They give their insight on a some topics including when to spend money on helpdesk software, what to do when you’ve plateaued MRR at $1k, and how to promote…
363 | Building Outbound Sales Processes
Oct 24, 2017 • 39 min
In this episode of Startups For The Rest Of Us, Mike interviews Justin Gilchrist, co-founder of Optimum Feedback, about building outbound sales processes. He gives some tactics, talks about how to get started and challenges you’ll face with outbound sales.
362 | Calculating Lifetime Value (Not as Boring as it Sounds)
Oct 17, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about calculating lifetime value. They discuss how its done with one time versus recurring revenue and funded versus bootstrapped payback time.
361 | Planning for Better Productivity
Oct 10, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to plan for better productivity. Based on a blog post by Noah Kagan, they discuss some different tactics including organizing time by energy level and value.
360 | The One Where Rob Takes Over the Show
Oct 3, 2017 • 27 min
In this episode of Startups For The Rest Of Us, Rob takes over the show and answers a number of listener questions. Topics include launching a book and dealing with two sided market places.
359 | The 3 Tenets of Fulfillment at Work
Sep 26, 2017 • 23 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss a talk giving by Jason Cohen at the Business of Software Conference. He tells you what things to focus on to create fulfillment at the work place for you and the people you hire.
358 | Bootstrapping into the Enterprise, Avoiding Death by Google, Selling to Outside the U.S. and More Listener Questions
Sep 19, 2017 • 38 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including bootstrapping into enterprise, avoiding death by Google, storing customer pricing data, and selling to companies outside the US.
357 | Courtland Allen – Indie Hackers
Sep 12, 2017 • 53 min
In this episode of Startups For The Rest Of Us, Mike interviews Courtland Allen of Indie Hackers, about commonly held expectations new founders have about their businesses.
356 | Finding Pricing for a New SaaS App, Small Business Banking, Selling to Companies Outside the U.S. and More Listener Questions
Sep 5, 2017 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding pricing for a new SaaS app, creating a new product category, choosing a name, and small business banking.
355 | How to answer the question: Build or Buy?
Aug 29, 2017 • 22 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer the question of whether to build or buy. Just because as a developer you know you can build it doesn’t mean that’s the best option. The guys do a gap analysis on building versus buying…
354 | The Art of Product with Guests Derrick Reimer and Ben Orenstein
Aug 22, 2017 • 36 min
In this episode of Startups For The Rest Of Us, Rob talks with Derrick Reimer and Ben Orenstein about the art of product. They cover Ben’s transition from full time work to working solo. Derrick talks about the changes to his life after the Drip…
353 | Noah Kagan’s Post-Launch Advice for Bluetick
Aug 15, 2017 • 47 min
In this episode of Startups For The Rest Of Us, Mike and Noah Kagan of AppSumo, talk about the evolution of Bluetick. Mike discusses how the idea came about, development, and issues faced along the way. Noah provides some post launch marketing advice and…
352 | Housing Multiple Products Under One Brand, Stair-Stepping, Pricing Tiers, and More Listener Questions
Aug 8, 2017 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listener questions including housing multiple products under one brand, stair-stepping, and dealing with pricing tiers.
351 | Harnessing the Power of Your Marketing Data
Aug 1, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about harnessing the power of your marketing data. Syncing information between marketing tools is a difficult task and its easy to make mistakes. The guys talk through some ways to make it…
350 | Launching Books, Compensation for a Side Project, Starting with A Lot of Runway, and More Listener Questions
Jul 25, 2017 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including launching books, compensation for a side project, and starting a product with a lot of runway.
349 | Things to Consider When Building Your Launch Plan
Jul 18, 2017 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about things to consider when building your launch plan, both from a preparation and execution stand point.
348 | Finding Product/Market Fit, Organizing Notes for Maximum Effect, Growing from $100k to $1M, and More Listener Questions
Jul 11, 2017 • 35 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include finding product/market fit, organizing notes for maximum effect, and growing from $100k to $1M.
347 | How to Recover From Coding for Months Without Talking to Customers
Jul 4, 2017 • 25 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to recover from coding for months without talking to customers. Based on some questions a listener sent in, the guys give advice to the classic problem of spending all your time…
346 | Lessons Learned from Requiring Demos for New Customers
Jun 27, 2017 • 43 min
In this episode of Startups For The Rest Of Us, Mike interviews Jordan Gal, Cofounder of CartHook, about his lessons learned from doing demos for customers. Jordan gives a background on CartHook as well as the journey from one-on-one demos to the…
345 | How to Get Your Emails Delivered to the Gmail Primary Tab
Jun 20, 2017 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike review their progress on their 2017 goals thus far, and discuss an article about how to get your emails delivered in the Gmail primary tab.
344 | 9 Summertime Productivity Tactics
Jun 13, 2017 • 24 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about 9 summertime productivity tactics. As summer gets into full swing and the weather gets nicer, these tactics will help you stay productive all summer long.
343 | Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions
Jun 6, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions.
342 | SaaS Development Shortcuts
May 30, 2017 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about SaaS development shortcuts. They discuss the gap between what you think needs to be done versus what really needs to be done and give you tips on how to move faster.
341 | How to Deal With Toxic Customers
May 23, 2017 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to deal with toxic customers. They give you some warning signs to help predict if a customer is turning toxic as well as some strategies to help deal with them if they do.
340 | Hiring VAs, Struggling with Engineering, Bootstrapping vs. Raising Funding, and More Listener Questions
May 16, 2017 • 22 min
In this episode of Startups For The Rest Of Us, Rob and Mike take some listener questions about hiring VA’s, struggling with engineering, and bootstrapping versus raising funding.
339 | Updates on Bluetick, Drip and Other Madness
May 9, 2017 • 26 min
In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Blutick and Drip. Mike talks about some progress he’s made as well as his current MRR with Bluetick. Rob gives his update on Drip continuing to scale and fill new positions.
338 | How To Rank #1 for a High-Volume Organic Keyword in Under 3 Months
May 2, 2017 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to rank number 1 for a high-volume organic keyword in under 3 months. Based on a case study posted by Moz.com, the guys give their opinions on the eight steps listed in the blog…
337 | Hacking (Customer) Acquisition with Sean Ellis
Apr 25, 2017 • 42 min
In this episode of Startups For The Rest Of Us, Mike interviews Sean Ellis, CEO at GrowthHackers, about hacking customer acquisition. Sean defines his coined term “growth hacker” and talks about some topics in his upcoming book that draws from experiences…
336 | Key Takeaways from MicroConf Vegas 2017
Apr 18, 2017 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike reflect back on MicroConf Vegas 2017 and give you their key takeaways from both the starter and growth edition talks.
335 | Lessons Learned from Unbounce’s 5 Split Tests Across 2.3M Exit Overlay Visitors
Apr 11, 2017 • 24 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk through an article by Unbounce about split testing their exit overlays. The guys give you a full walk through and their opinions on the findings of the article.
334 | Why some products fail and others succeed
Apr 4, 2017 • 29 min
In this episode of Startups For The Rest Of Us, Mike and Rob talk about why some products fail and others succeed. Based on a listener question they lists reasons for both sides while also revealing some old failed product ideas of their own.
333 | The Ultimate Guide to Email Sequences
Mar 28, 2017 • 28 min
In this episode of Startups For The Rest Of Us, Rob and Mike give their thoughts on the ultimate guide to email sequences. Based on an article they define an email sequence, discuss why you should create one, and list the different types of sequences and…
332 | A Prioritization Framework to Deal With Task Overload
Mar 21, 2017 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about a prioritization framework to deal with task overload. Based on a blog post by Anthony Eden, they discuss business problems and the purpose of creating a framework.
331 | Transitioning from Productized Services to SaaS with Brian Casel
Mar 14, 2017 • 36 min
In this episode of Startups For The Rest Of Us, Mike interviews Brian Casel, Founder of AudienceOps, about transitioning from productized services to SaaS. Brian discusses what AudienceOps was like 6 months into development, he touches on team management…
330 | Switching from Enterprise to the SMB Market, Staying Small Indefinitely, Dealing with Raises, and More Listener Questions
Mar 7, 2017 • 35 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about switching from enterprise to the SMB market, staying small indefinitely, dealing with raises, and take more listener questions.
329 | How to Make Your Customers Successful
Feb 28, 2017 • 25 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to make your customers successful. Just putting out a functioning app isn’t enough, the guys talk through some points to help your customers navigate the ins and outs of your app.
328 | Updates on Drip and Bluetick
Feb 21, 2017 • 42 min
In this episode of Startups For The Rest Of Us, Rob and Mike give updates on Drip and Bluetick. Based on listener interest Rob dives into details on the continued growth and scaling and Mike talks about what areas he is focusing on to increase the number…
327 | Supporting 700+ services w/ Wade Foster
Feb 14, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Mike interviews Wade Foster of Zapier, about supporting over 700 services. Wade gives a brief history of Zapier as well as how they went from zero to 1.5 million users in 5 years. He also shares some early…
326 | Building a Local vs. a Remote Team
Feb 7, 2017 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the pros and cons of having a remote versus local team. They also discuss a hybrid approach that Rob used with Drip that he believes is superior to either methods.
325 | Building a Killer Email Launch Sequence
Jan 31, 2017 • 30 min
In this episode of Startups For The Rest Of us, Rob and Mike talk about building a killer email launch sequence. Drawing from their collective experiences launching various books, software products, SaaS apps, and membership websites they discuss their…
324 | Idea Validation & Risk Avoidance
Jan 24, 2017 • 26 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about idea validation and risk avoidance. They list 10 fundamental questions that need to be answered when starting a new product.
323 | Funding, Acquisitions, Firing and More Listener Questions
Jan 17, 2017 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about getting funding or acquisition offers, when to fire someone, and more listener questions.
322 | Sex & Software (An Interview with Brianna Wu)
Jan 10, 2017 • 39 min
In this episode of Startups For The Rest Of Us, Mike interviews Brianna Wu, founder of Giant Spacekat, about sex and software. They discuss many racial and gender issues that face the software community.
321 | How to Take Your SaaS Upmarket
Jan 3, 2017 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to take your SaaS upmarket. Some of the steps they discuss include, raising prices, modifying your pricing page, asking for annual contracts, and how to give demos.
320 | Business Model Breakdown of Amazon Go
Dec 27, 2016 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike do a business model breakdown of Amazon Go. They talk about the biggest challenges the store may face including security and delivery logistics. They also explore the technical and social impact…
319 | Questions about the Technical Side of SaaS
Dec 20, 2016 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer listener questions about technical sides of SaaS. Some of the topics include pros and cons of including marketing website in main codebase, SaaS quality, and re-engaging a cold email list.
318 | Our Goals for 2017
Dec 13, 2016 • 37 min
In this episode of Startups For The Rest Of Us, Rob and Mike make their goals for 2017. In addition to setting their new goals, they also talk about last year’s goals and how they did.
317 | Our Predictions for 2017
Dec 6, 2016 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2017. They also look back on the previous year’s predictions and evaluate whether or not they were correct.
316 | Subscription Pricing Models? Challenge Accepted.
Nov 29, 2016 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about overcoming challenges with subscription pricing models. They dive into how to test selling subscription based products, deciding between one-time, monthly, or annually, how to raise…
315 | On Attending Conferences, Opening a Bank Account, and Project Management Tools
Nov 22, 2016 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about attending conferences, opening business bank accounts, project management tools, and more listener questions.
314 | Management Lessons for Founders
Nov 15, 2016 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about management lessons for founders. This episode is geared towards how to manage a team of people and discusses the two extremes of a highly involved micro-manager versus allowing people…
313 | The Viability of SaaS, Cutting-edge Technologies, and More Listener Questions
Nov 8, 2016 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including if SaaS is still viable for microprenuers, latest technology they are excited about, and some book recommendations.
312 | 9 Ways to Introduce New Ideas into Your Business
Nov 1, 2016 • 26 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about different ways to introduce new ideas into your business. These are ways to broaden your horizons as a business owner and learn how other people may be solving the same problem you…
311 | What It’s Like Selling a $128k Side Project (With Guest Derrick Reimer)
Oct 25, 2016 • 27 min
In this episode of Startups For The Rest Of Us Rob interviews Derrick Reimer about the selling of his product Codetree. They discuss everything from the inception of the idea, to gaining traction, to launching, and finally the negotiation and sale.
310 | Indie.vc and a More Realistic Approach to Funding
Oct 18, 2016 • 29 min
In this episode of Startups For The Rest Of Us, Rob interviews Bryce Roberts of Indie.vc about their unique approach to funding startups and their terms. Rob shares his opinions on raising funding and angel investments.
309 | Updates on Bluetick.io & Drip
Oct 11, 2016 • 36 min
In this episode of Startups For The Rest Of Us, Rob and Mike give some updates on Bluetick and Drip. Mike gives some details of overcoming technical challenges and how he plans to shift his focus to a marketing. Rob talks about some of the changes to Drip…
308 | Work-work Balance, Living A Process-Based Life, and More Listener Questions
Oct 4, 2016 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss work-work balance, living a processed based life, angel investing, and answer more listener questions. Mike also gives an in depth update on his progress with BlueTick, and Rob helps…
307 | Is the Micropreneur Dream Still Alive?
Sep 27, 2016 • 24 min
In this episode of Startups For The Rest Of Us, Rob and Mike inspired by a listener question, talk about whether or not the Micropreneur dream is still alive. Some of the topics discussed include reasons to start a business, stages of micropreneurship,…
306 | Mixing Subscription and One-time Pricing, Angel Investing, Options for Recurring Payments, and More Listener Questions
Sep 20, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer some listener questions including mixing subscription and one time pricing, options for reoccurring payments, affiliate programs and more. Mike also gives some recent updates on his…
305 | Strategies for Taking Pre-orders for a New Product
Sep 13, 2016 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to take pre-orders for a new product. These are strategies that can be used to help gain interest and validate a product. They also discuss some motivations and benefits to taking…
304 | From Bootstrapped to Funded and Back to Bootstrapped with Simon Payne
Sep 6, 2016 • 19 min
In this episode of Startups For The Rest Of Us, Rob talks to Simon Payne, a co-founder of Leadpages, about his journey from being a bootstrapped developer, to raising funding, and eventually moving on from Leadpages and developing his own product.
303 | Our Favorite Tabletop Games
Aug 30, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about their favorite table top games. Deviating from the typical topics, they change things up and reveal some games they enjoy as a personal hobby. They put the games into 3 different…
302 | 8 Key Takeaways from MicroConf Europe 2016
Aug 23, 2016 • 28 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss 8 key takeaways from MicroConf Europe 2016. A couple weeks after the conference they highlight some of their favorite points from the speaker’s talks. Also detailed notes from the entire…
301 | Six Decision Making Tips for Entrepreneurs
Aug 16, 2016 • 18 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about decision making for entrepreneurs. They walk you through some decision making techniques and look at how they can help you make decisions faster and more efficiently.
300 | The 4 Unfair Advantages for Faster SaaS Growth
Aug 9, 2016 • 37 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk live at MicroConf Europe about the four unfair advantages to faster SaaS growth. They also expand the topic to things that seem like unfair advantages but aren’t and how to improve your…
299.5 | Ten Lessons Every Startup Founder Should Learn from Bill Walsh
Aug 2, 2016 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about a book by former head coach of the San Francisco 49ers Bill Walsh, about his standards of performance. Rob and Mike pull out 10 different points from the book that are most relevant…
299 | 7 Entrepreneurial Blind Spots
Jul 26, 2016 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about 7 entrepreneurial blind spots. They outline some areas that people can overlook but can potentially cause issues down the road. This topic was inspired by a case study Mike is putting…
298 | A Startup Acquisition Story
Jul 19, 2016 • 49 min
In this episode of Startups For The Rest Of Us, Rob talks about the acquisition of his company Drip, by Leadpages. After finally closing the deal and making it public, Rob is able to talk about the thought process, negotiation timeline, and address some…
297 | How to Charge for Startup Ideas (With Guest Ken Wallace)
Jul 12, 2016 • 31 min
In this episode of Startups For The Rest Of Us, Rob interviews Ken Wallace, of MastermindJam, about his new project Nugget. Nugget is a subscription based product that sends you startup ideas on a monthly basis. Ken talks about the origins of Nugget, some…
296 | Launching 100 Projects in One Year
Jul 5, 2016 • 35 min
In this episode of Startups For The Rest Of Us, Mike interviews Justin Jackson about launching 100 projects in a year. Justin talks about the goals and idea behind his MegaMaker project. He talks about some of the products he has come up with and how he…
295 | How to Get Your First 10 SaaS Customers
Jun 28, 2016 • 21 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to get your first 10 SaaS customers. They reference a ParseHub blog post about the beginning stages of their startup. Rob and Mike walk you through the steps of this article and…
294 | Back of the Envelope Business Model Test
Jun 21, 2016 • 28 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about back of the envelope business model test. This episode is loosely based on chapter 2 of the book, Scaling Lean: Mastering the Key Metrics for Startup Growth. Some of the points…
293 | The 6 Biggest Email Marketing Myths
Jun 14, 2016 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the six biggest email marketing myths. The episode is put together around an unbounce.com blog post. Rob and Mike discuss whether they agree or disagree with the myths mentioned in…
292 | Moving from One-time to Subscription Revenue, When Your Core Product Has Variable Costs, and More Listener Questions
Jun 7, 2016 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions on topics including moving from one-time to subscription revenue, when your core product has variable costs, and how to disrupt the current payment method…
291 | Freemium, Asking for CC Up-front, and a Big Mistake First-time Founders Make (with Guest David Cancel)
May 31, 2016 • 28 min
In this episode of Startups For The Rest Of Us, Rob interviews David Cancel, of Drift, about whether or not to use freemium, innovating versus inventing, and the topic of asking for credit cards upfront. David also shares some upcoming topics that will be…
290 | Public Speaking as a Sales Channel with Rachel Andrew
May 24, 2016 • 34 min
In this episode of Startups For The Rest Of Us, Mike interviews Rachel Andrew about public speaking as a sales channel. They discuss the advantages and disadvantages and challenges you will face as a public speaker. Rachel also shares some of her…
289 | A Short Guide to Online Presales for SaaS & Software
May 17, 2016 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike give you a short guide to online presales for SaaS and software. Some of the topics they dive into include inbound leads, sales funnels, lead qualification, and general sales process for buyers.
288 | How to Choose and Test a Paid Marketing Channel
May 10, 2016 • 33 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss how to choose and test a paid marketing channel. They talk about the mindset and approach as well as criteria for making the right choice for your business.
287 | 5 High Leverage Areas Bootstrappers Should Focus On
May 3, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about five different areas bootstrappers should focus their time on. You’re not going to have time to do everything and some things should be a lower priority.
286 | Five Guidelines for Balancing Learning and Doing
Apr 26, 2016 • 25 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk through five guidelines for balancing learning and doing. They help define when learning and consuming too much information can actually impede the progression of your business.
285 | How to Make Your First Hire
Apr 19, 2016 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to make your first hire. They discuss how to decide if you need to hire full-time or part-time, the pros and cons of each, and some tips on the hiring process.
284 | Key Takeaways from MicroConf 2016
Apr 12, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss several of their takeaways pulled from talks at MicroConf 2016.
283 | Stair-Stepping Into a Different Audience
Apr 5, 2016 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to stair-step into a new audience. They define what the stair step approach is, ways to get into a new market, and how to utilize your existing strengths on your new audience.
282 | The Long, Slow SaaS Ramp of Death
Mar 29, 2016 • 35 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss the long, slow, SaaS ramp of death. They define it, tell you how to recognize it, share their own experiences with it, and give tips on how to get out of it using tactical and mental…
281 | Tools You’ll Need for Your Bootstrapped Startup
Mar 22, 2016 • 35 min
In this episode of Startups For The Rest Of us, Rob and Mike talk about tools you’ll need for your bootstrapped startup. They discuss the different options to choose from pertaining to the pre/post revenue stages of your business.
280 | The Productivity Project with Guest Chris Bailey
Mar 15, 2016 • 44 min
In this episode of Startups For The Rest Of Us, Rob interviews Chris Bailey, author of The Productivity Project. They discuss aspects of the book and Chris shares some of his personal experiences with productivity techniques both successful and…
279 | How Google’s New Search Results Will Affect You
Mar 8, 2016 • 32 min
In this episode of Startups For The Rest Of Us, Mike interviews Dave Collins, SEO and internet marketing expert about Google’s new search results. They discuss how these recent changes will affect small business owners and what you should be doing to stay…
278 | How to Build and Launch a Membership Website
Mar 1, 2016 • 35 min
In this episode of Startups For The Rest Of Us, Rob and Mike share their experience and give insight on steps to validate, build and launch a membership website. They also give tips on how to decide whether a membership site is the right platform for your…
277 | Five Ways to Structure Your Startup Mastermind
Feb 23, 2016 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about five ways to structure your mastermind. They list some different formats to try and the pros and cons to each.
276 | Handling Failed Payments, Cold Calling, and Staying Accountable
Feb 16, 2016 • 37 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about handling failed payments, cold calling, and staying accountable. These topics come from more listener questions and Rob and Mike share their expertise and advice on the subjects.
275 | How to Influence Decision Makers on Your Pricing Page
Feb 9, 2016 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to influence decision makers on your pricing page. Inspired by a listener question they give you some tips on how to optimize for better conversion.
274 | How to Mentally & Technically Prepare For Your Launch (With Guest Derrick Reimer)
Feb 2, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and guest Derrick Reimer of Drip, talk about how to mentally and technically prepare for your launch. They give you first hand advice from things they learned and experienced when launching a new feature…
273 | Company Identity, Using Accountability Emails, and SaaS Project Management
Jan 26, 2016 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions including topics about company identity, using accountability emails, and SaaS project management.
272 | Planning For Your Imminent Demise
Jan 19, 2016 • 22 min
In this episode of Startups For The Rest Of Us, Rob and Mike discuss a listener question about planning for your imminent demise. They talk about how to prepare for the worst and give examples of things they have put in place themselves.
271 | Lessons Learned Analyzing 250 SaaS Pricing Pages
Jan 12, 2016 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about lessons learned analyzing 250 SaaS pricing pages. They give their opinions and takeaways on the article and how it may apply to smaller size SaaS businesses/products.
270 | Our Predictions for 2016
Jan 5, 2016 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike make their predictions for 2016, forecasting bootstrapping related topics as well as the greater technology space.
269 | Our Goals for 2016 (Plus We Review our 2015 Goals)
Dec 29, 2015 • 30 min
In this episode of Startups For The Rest Of Us, Rob and Mike review their 2015 goals and talk about whether or not they were able to achieve them and the reasons to why they were successful or not. They also set their new goals for the upcoming year.
268 | How to Set Annual Goals
Dec 22, 2015 • 29 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about setting your yearly goals and some processes to use in order to make sure you meet those goals.
267 | How to Structure Your SaaS Support Team
Dec 15, 2015 • 36 min
startups, email support, support team, knowledge base, live chat
266 | How to Cope with Hard Times
Dec 8, 2015 • 31 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about some of the hard times they have come across in their entrepreneurial careers. They also give a list of eight coping strategies to help with these hardships.
265 | The Absolute Bare Minimum You Should Know About Segmenting Your Email List
Dec 1, 2015 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the bare minimum you should know about segmenting your email list. They discuss the different stages your customers can be categorized as and how to target them specifically in order…
264 | How to Identify New Product Ideas
Nov 24, 2015 • 27 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about how to identify new product ideas. They discuss some of the different stages you will encounter while researching a new business idea and some techniques to get the most out of it.
263 | Per User Pricing for SaaS, Drip Email Sequences for Freemium, and SaaS Subscription vs. Commission Pricing
Nov 17, 2015 • 34 min
In this episode of Startups For The Rest Of Us, Rob and Mike take a group of listener questions including Per User Pricing for SaaS, Drip Email Sequences for Freemium, and SaaS Subscription vs. Commission Pricing.
262 | 13 Signs You Should Kill an Idea You’re Validating
Nov 10, 2015 • 28 min
In this episode of Startups For The Rest Of Us, Rob and Mike make a list of 13 signs you should kill an idea you’re validating. These are different signals that can be negative to the idea actually working.
261 | Interview with Nathan Chan of Foundr Magazine
Nov 3, 2015 • 28 min
In this episode of Startups For The Rest Of Us, Rob interviews Nathan Chan of Foundr Magazine about his journey to success and what he has learned along the way.
260 | What is the One Metric That Matters?
Oct 27, 2015 • 24 min
In this episode of Startups For The Rest Of Us, Rob and Mike talk about the one metric that matters. The idea of focusing on one metric at a time, the metric that is helping move your business forward.
259 | Making Your First $2k from Products, Whether to Look For a Co-Founder, Rehabbing an Existing Product, and More Listener Questions
Oct 20, 2015 • 32 min
In this episode of Startups For The Rest Of Us, Rob and Mike take a number of listener questions including talking about making your first $2k from products, whether to look for a Co-Founder, and rehabbing an existing product.