On Top of PR

On Top of PR

www.ontopofpr.com
Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.


Improving your earned media coverage solocast with Jason Mudd, APR
Oct 13 • 28 min
Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company can replicate the steps. Five things you’ll learn from this episode:How can I improve and increase my earned media…
How your company can effectively hire and work with a PR agency with Drew McLellan
Oct 6 • 31 min
Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the advertising industry and advised hundreds of small to mid-sized agencies on how to grow and become more profitable.
How to use personality analytics to better hire, engage, and develop employees with Dolly Penland
Sep 29 • 37 min
Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pandemic all through personality analytics. Dolly Penland is the CEO of a talent optimization consultancy and has had years…
Transitioning from a career in journalism to PR with David DeCamp
Sep 22 • 27 min
Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley. Guest:Our episode guest is David DeCamp, corporate communications manager at Crowley. DeCamp oversees all aspects of…
Going on “Undercover Boss” with Executive Producer Mike Cotton
Sep 16 • 32 min
Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an executive producer for Undercover Boss on CBS.
What it takes to get on Undercover Boss solocast with Jason Mudd, APR
Sep 9 • 25 min
Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your company should consider it. Jason is the managing partner of Axia Public Relations. Guest:Jason Mudd, On Top of PR…
Online customer reviews – best practices with ReviewMaxer’s Garrett Sussman
Sep 9 • 32 min
Learn to acquire and utilize your customers’ reviews to improve your business’ ranking and visibility with our guest, Garrett Sussman, from ReviewMaxer. He is a thought leader and expert in online-review management. Guest: Our episode guest is…
Earned media attribution technology, PR research, and calculating PR’s ROI w/ Cision’s Mark Weiner
Sep 9 • 36 min
Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mark Weiner. Mark is the chief insights officer at Cision. He is a member of the Arthur Page Society and a board member for…
How good PR pitches make good stories w/ Inc Magazine’s Jeff Haden
Sep 9 • 32 min
Learn how to pitch to the media with our guest Jeff Haden. He is a contributing editor for Inc. Magazine, which averages 2.5 million readers a month. He’s also a LinkedIn influencer, bestselling author, and keynote speaker. Guest:Our episode guest is…
Media monitoring, clipping, and reporting in 2020 with Burrelles’ Cathy Del Colle
Sep 9 • 28 min
Learn about effective media monitoring in 2020 with our guest Cathy Del Colle. Del Colle is the president of Burrelles and has an extensive working knowledge of media monitoring.
Social media disclosures and FTC best practices w/ attorney Paavana Kumar, Davis & Gilbert
Sep 9 • 40 min
Learn about when, how, and what to disclose as a social media influencer with our guest Paavana Kumar. Kumar is the Advertising, Marketing, and Promotions Attorney for Davis & Gilbert Law Firm.Guest:Our guest is Paavana Kumar, a marketing, media,…
PR measurement expert Johna Burke, AMEC
Sep 9 • 40 min
Learn how you should be measuring your PR campaigns and what the current PR measurement trends are with our guest Johna Burke. Burke is the Global Managing Director at the International Association for the Measurement and Evaluation of Communication…
Keeping your PR creative, imaginative, curious, and intuitive with Disney’s Duncan Wardle
Sep 9 • 33 min
Learn how to challenge the rules of your industry and keep your team creative, imaginative, curious, and intuitive with our guest, Duncan Wardle. Wardle is the former head of innovation and creativity at Disney. He now brings his Disney experience to…
How to be a trusted adviser with Wells Fargo’s Del Galloway
Sep 9 • 32 min
Learn how you can be a trusted adviser to your team and clients with our guest Del Galloway, vice president of communications at Wells Fargo. Galloway’s 35-year career includes practice in agency, corporate, and nonprofit sectors. He’s also served as a…
Introducing your host Jason Mudd, APR of Axia Public Relations
Sep 2 • 16 min
Learn about your host Jason Mudd and his more than 20 years of PR experience. Jason is the managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most-admired brands. Guest:Jason Mudd, APR is a…