The Paper Fold

The Paper Fold
Join Sarah Schwartz and a revolving guest list of movers and shakers in the stationery industry’s only virtual paper salon.

Now Is Not the Time to Be Silent
Jul 8 • 32 min
I can’t take credit for the phrase, “Paper peeps are the best peeps,”* but this check-in with my dear friend Karla Ebrahimi reminded me of its inherent truth. Karla is the face behind Sky of Blue Cards, a Menlo Park, California, house of stationery…
The GCA does not stand for “George Cancels Activities”
Jul 1 • 30 min
You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned for their complex engineering and beautiful rendered artwork. But I invited George here because he’s also…
Slouching Through Bethlehem: One Maker’s Tale
Jun 22 • 38 min
Watching makers successfully navigate their small brands first through a pandemic, and then civil unrest, has been unexpectedly heartening. While huge names in retail are closing their doors forever, small brands are emerging, if not unscathed, then at…
The New Abnormal
Jun 15 • 28 min
Please welcome Robert Maricich, CEO of International Market Centers (IMC) to The Paper Fold. Bob, as he prefers, is widely recognized as one of the home furnishings industry’s most Innovative leaders — he founded and built IMC into an exhibition space…
Sending Out Good Juju (Ink)
Jun 5 • 51 min
Welcome to the Paper Fold! For my very first episode I sit down with Ryan and Juliana Kissick of San Francisco’s own Good Juju Ink. You have heard of high school sweethearts, these two take it to another level that makes it clear that this union was…