The Weekly Update

The Weekly Update

www.brandify.com
Brandify’s weekly download of all the news that matters in local search. Take a few minutes to get up to speed and inform your local marketing strategy. Links to all articles in the Monday Memo at blog.brandify.com


July 6, 2020
Jul 6 • 9 min
In this week’s update, learn about Apple’s new navigation features and other iOS14 updates; Google’s expansion of free product listings; changes in GMB hours updates; TripAdvisor’s attributes for health and safety; new “Black-owned” attributes from Google…
June 29, 2020
Jun 29 • 8 min
In this week’s post, learn about Yelp and TripAdvisor’s new health and safety attributes; a major upgrade for Siri; Google’s updates to Messaging for enterprise; new one-star rich snippet results; Nextdoor’s launch of Business Posts; and a new search…
June 22, 2020
Jun 22 • 10 min
In this week’s update, learn about new Google Maps features; the online care attribute appearing in search; GMB recommendations for online offerings; how to interpret GMB Insights; new image carousels in the local pack; and e-commerce gains during the…
June 15, 2020
Jun 15 • 8 min
In this week’s update, learn about Snapchat’s upgraded map; a new business model from Starbucks; the increased cost of dining out; an outbreak of Google listing spam; new GMB notifications for removed reviews; and the display of services and owner info in…
June 8, 2020
Jun 8 • 8 min
In this week’s update, learn about the appearance of Black Lives Matter Plaza in Google Maps; the addition of secondary hours in Google profiles; destination page highlighting for featured snippets; the role of voice tech in retailer reopenings; the value…
June 1, 2020
Jun 1 • 7 min
In this week’s update, learn about Google’s support for virtual services; Foursquare’s new Recovery Index; a spike in big box store visits; consumer preferences for returning to stores, according to Salesforce; changes to the GMB COVID-19 help page; and…
May 26, 2020
May 26 • 6 min
In this week’s update, Brandify’s study reveals pandemic search trends; Google offers guidelines for hotels affected by COVID-19, and adds insurance information to healthcare profiles; Google Maps makes it easier to find wheelchair accessible places;…
May 18, 2020
May 18 • 7 min
In this week’s update, learn about the restoration of Google reviews; Yelp’s new features in light of COVID-19; Google’s launch of secondary hours; support links in GMB for businesses in need; Facebook’s emails to businesses; and McDonald’s reopening…
May 11, 2020
May 11 • 10 min
In this week’s update, learn about Google’s May core update; a parallel update in local results; a major reopening for Starbucks; easing of restrictions in some states for restaurants; Yelp’s new virtual services category; Google’s new coronavirus testing…
May 4, 2020
May 4 • 6 min
In this week’s update, learn about the gradual easing of restricted business operations in several states; Foursquare’s updated study of foot traffic during the pandemic; new offerings from adapting businesses; older reviews and Q&A reappearing in GMB;…
April 27, 2020
Apr 28 • 9 min
In this week’s update, learn about free inventory feeds from Google Shopping; newly prominent retail attributes in Google My Business; a new multi-company initiative to help small businesses; Google’s Marketing Kit updates for COVID-19; new Quarantine…
April 20, 2020
Apr 28 • 9 min
In this week’s update, learn about Google’s new testing center listings; COVID-19 info links for healthcare providers; updates on new attributes for shopping categories; Infogroup’s crisis response features; the good and the bad for retailers during the…
April 13, 2020
Apr 28 • 7 min
In this week’s update, learn about Google’s restoral of service for review response and some new reviews; new GMB attributes for healthcare, dining, and shopping; a new GMB help page for retail businesses; addition of temporary closure and COVID-19 posts…