SBJ First Look

SBJ First Look

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Every Monday, Bill King brings you Sports Business Journal’s First Look podcast. King takes a deep dive into the top stories in the current issue of SBJ, with reporters providing details and context to what you’re reading that week.


September 21, 2020
Sep 21 • 40 min
Bill King is joined by Ben Fischer and Terry Lefton to talk about NFL sponsorships in Week 1. Then King and Lefton discuss face coverings, the needed revenue boost for licensed products.
September 14, 2020
Sep 14 • 28 min
Bill King is joined by Abe Madkour to discuss the life and impact of Larry Tanenbaum, SBJ’s 2020 Lifetime Achievement honoree. Then, Eric Prisbell stops by to talk about MLB’s new video partnership with Google.
September 7, 2020
Sep 7 • 29 min
Bill King is joined by Ben Fischer to discuss the 2020 NFL kickoff. They analyze what’s at stake for the league, networks, and advertisers. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
August 31, 2020
Aug 31 • 27 min
Bill King is joined by John Lombardo to discuss last week’s cancelled NBA games and the resulting shockwave sent through all sports. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
August 24, 2020
Aug 24 • 39 min
Bill King is joined by Bret McCormick to discuss the 2020 US Open. Then, Ben Fischer joins them to chat about the upcoming, crowded fall sports season. Finally, Abe Madkour stops by with the stories he’s following this week in sports business.
August 17, 2020
Aug 17 • 30 min
Michael Smith joins Bill King to talk about the state of college football as three of the Power 5 conferences intend to play fall football while two will sit out. Then, Abe Madkour stops by to discuss the stories he’s following this week in sports…
August 10, 2020
Aug 10 • 26 min
This week, writers Austin Karp, Mark J. Burns and John Ourand go into more detail about the bubble challenges of the MLS is Back Tournament. Then, football writer Ben Fischer shares more about Eric Winston’s career shift from the NFLPA to OneTeam…
August 3, 2020
Aug 3 • 31 min
Bill King is joined by facilities writer Karn Dhingra and hockey writer Mark Burns to talk about the twisting, turning history of Nassau Veterans Memorial Coliseum. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports…
July 27, 2020
Jul 27 • 33 min
Bill King is joined by John Lombardo to discuss the NBA’s return in Orlando. Then, Abe Madkour stops by to talk about the stories he’s watching this week in sports business.
July 20, 2020
Jul 20 • 36 min
Bill King is joined by Chris Smith to talk about athletes’ increased interest in content. Then, Karn Dhingra joins Bill to talk about what facilities will need to do to keep fans six feet apart. Finally, Abe Madkour stops by to chat about the stories he’s…
July 13, 2020
Jul 13 • 40 min
Bill King is joined by David Broughton and Bret McCormick to discuss sports revenue during the coronavirus pandemic including losses, insurance coverage, and PPP loans. Then, Abe Madkour stops by to talk about the stories he’s following this week in…
June 29, 2020
Jun 29 • 34 min
Michael Smith joins Bill King to discuss how college athletic departments are preparing for a football season impacted by coronavirus, and then they examine concerns around youth sports during the pandemic.
June 22, 2020
Jun 22 • 25 min
Terry Lefton joins Bills King to talk about what sports sponsorships will look like and how much they’ll cost when sports return. Then, Abe Madkour stops by to talk about the stories he’s watching in sports business this week.
June 15, 2020
Jun 15 • 29 min
Chris Smith and Bill King discuss the soaring, pre-pandemic values of sports franchises and the potential fallout. Then Abe Madkour stops by to talk about the stories he’s following this week in sports business.
June 8, 2020
Jun 8 • 23 min
Ben Fischer and Bill King discuss how the sports world has responded to the recent social protests.
June 1, 2020
Jun 1 • 25 min
Bill King speakers with John Ourand and Austin Karp about sports media and viewership during the pandemic. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
May 25, 2020
May 25 • 52 min
May 18, 2020
May 18 • 26 min
Bill King and Karn Dhingra discuss cashless technology and venues in a post-coronavirus world. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
May 11, 2020
May 11 • 25 min
Bill King is joined by John Lombardo in this week’s First Look. They discuss the PGA Tour’s return without spectators, which typically drove sizable revenue from ticket and hospitality sales. Then, Abe Madkour stops by to talk about the stories he’s…
May 4, 2020
May 4 • 34 min
In this week’s First Look, Bill King speaks with Adam Stern about NASCAR’s success in televised esports. After that, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
April 27, 2020
Apr 27 • 29 min
Bill King chats with Chris Smith about ESPN’s “The Last Dance” and the rising popularity of sports documentaries. Then, Abe Madkour stops by to talk about the stories he’s following this week in sports business.
April 20, 2020
Apr 20 • 16 min
In this week’s SBJ First Look, John Ourand discusses whether the XFL’s demise was a business or coronavirus decision with Ben Fischer and Terry Lefton. Then, Abe Madkour stops by to talk about the stories he’s following in sports business this week.
April 13, 2020
Apr 14 • 31 min
Writers John Lombardo and Ben Fischer join Bill King in the virtual studio to discuss all things pandemic including the NBA and UFC, how the sports industry is adjusting, and when the games will resume. Finally, Abe Madkour stops by to talk about what…