Life is Digital™ - Growing your business in the digital age

Life is Digital™ - Growing your business in the digital age

Your business depends on leads. But leads are more than just data. They’re people. Join us as we take a look at the art of lead generation in the digital age.


Expand Your Reach: How to Successfully Run Social Media Marketing
Jul 1 • 23 min
What does it take to grow your business using social media? Well to start, you have to know your audience and have a strategy. Listen as John is joined by Elysia and Anthony who share some trends and tips to help your social media channels…
How to Create Meaningful Connections on Social Media | Episode 10
Jun 21 • 17 min
Many businesses create ineffective social media strategies that only turn away followers instead of winning them over. Listen as John Bianchi chats with Elysia Cadorniga about transparency, engagement and the importance of an organic content strategy on…
Turning Challenges into Success - An Interview with USA Cycling Team Member Kerry Werner | Episode 9
Jun 17 • 20 min
Driven by a dedication to succeed, Kerry Werner understands he has to be more than just a top-ranked cyclist. He has to connect with his audience. Listen as he discusses his path to success and commitment to his fans and sponsors.Questions or inquiries?…
The Secret to Telling a Great Business Story | Episode 8
Jun 4 • 16 min
Every business has a story. And telling that story is a powerful tool. Join John and his guest, business coach Katia Rave, as they take a look at the making of a memorable business story.Questions or inquiries? Contact us at https://bos.digital/contact/
Open for Business (Again): A Local Brand Shares Their Story | Episode 7
May 21 • 28 min
When sudden disruptions, such as the current pandemic, force business to pause, how important is it to be flexible and prepared to get your message out quickly? Local business owner, Drew Schenck, joins this week’s discussion to tell the story of his…
Creating a Great Customer Experience with Branding and Storytelling | Episode 6
May 14 • 27 min
Great companies are consistent. From their leadership and team, to their branding and messaging, our experience remains the same. What does it take to reach this level of success? Listen as Jen Diehl, COO of Bos Klein and Jon Parks, Chief Strategist of…
Driving Organic Search Traffic With Content | Episode 5
May 7 • 14 min
Whether you admit it or not, you are an expert when it comes to your business. Taking that knowledge and turning it into content to drive traffic to your website is the timely topic Jon and John delve into this week. Listen, learn, and then just do…
Content Marketing: A tool to grow your business | Episode 4
Apr 29 • 17 min
Taking the first step is always the hardest part of anything worth doing. This holds true for content marketing. So how do you start the process of telling customers your story? What value does it hold for your business? Join Jon and John as they share…
How to turn the Google Analytics data from your website into fuel for your digital marketing | Episode 3
Apr 23 • 21 min
Knowing how many visits your website receives in a month and what pages are your top hits is just the tip of the iceberg when it comes to tracking the data your website can provide when Google Analytics is properly set up. Listen as chief strategist,…
What is paid search and why now is the perfect time to advertise | Episode 2
Apr 16 • 28 min
When digital marketers talk about paid reach, what does that really mean to you and your business? In this week’s podcast, Jon Parks, Chief Strategist and John Bianchi, VP, take a look at paid reach, how it fits into the bigger picture of digital…
How your business can leverage digital tactics during these unsettled times | Episode 1
Apr 10 • 25 min
As we all work to navigate the uncharted territory we find ourselves in, it’s important to look at what you and your business can do to find new customers and generate revenue to help stay afloat. There are opportunities right now for every business to…