Life is Digital™ - Growing your business in the digital age

Life is Digital™ - Growing your business in the digital age

Get ready to learn about digital marketing as we share our knowledge and perspectives on current trends, best practices, and actionable tips to help you grow your business in the digital age.


A Labor of Love - Building the Reborn Brand | Episode 22
Sep 25 • 16 min
Upcycling is the new recycling according to Emily Neville, CEO and Founder of Reborn Clothing Co. Listen as she discusses the concept behind her brand and the lessons learned from building her company from the ground up.Questions or inquiries? Contact…
A look at the winningest team in NHRA history with Ashley Keller, Social Media Specialist, Don Schumacher Racing | Episode 21
Sep 18 • 18 min
How do you capture the power and exhilaration of a sport like drag racing and share it on social media? Listen as Ashley Keller of Don Schumacher racing gives us insights and tips for any business looking to connect and build their following on social…
Running the Plays in Business and Life with former NFL player, Tremayne Stephens | Episode 20
Sep 10 • 20 min
Being on top of your game and a leader are principles Tremayne Stephens learned as a player in the NFL and which he now applies to his own athletic training business. Listen as Tremayne shares stories and lessons learned with our host John…
Confidence in the Driver’s Seat. A conversation with Noah Gragson, NASCAR Xfinity Series driver with JR Motorsports | Episode 19
Sep 3 • 19 min
Noah Gragson feels fortunate to be doing what he loves - driving a race car for JR Motorsports. Listen as he talks about what it’s like to work with Dale Earnhardt Jr. and how he prepares for a race.Questions or inquiries? Contact us at…
A Look at Returning to the Office Environment with Kim Mills & Marci Robertson of Phoenix Commercial Properties | Episode 18
Aug 21 • 17 min
As companies begin to look at returning to the office, what shifts are taking place in the work environment? Join our guests as they share their thoughts on how best to engage, attract and retain your employees in this new era.Questions or inquiries?…
Cultivating Company Culture & Talent Attraction Strategies for the Digital Transformation | Episode 17
Aug 14 • 15 min
Now that telecommuting has gone mainstream, the work-from-home culture is expected to persist even after offices reopen on a wide scale. Learn more as Tim Lietz, Regional Director of Risk & Compliance at Jefferson Wells, shares the challenges…
Relationships vs. Sales: Tips to help prospect during challenging times | Episode 16
Aug 6 • 18 min
Filling the top of your sales funnel is more important than ever right now. How is your business positioned in the marketplace to attract prospects and new clients? Join Will Barfield, President and CEO of Barfield Revenue, as he discusses some…
How to find new business opportunities in the digital age | Episode 15
Jul 30 • 17 min
Without a system a lot of businesses struggle to fill their sales funnel. Listen and learn as Chief Sales Officer Jason Biggs discusses lead generation, how activity breeds opportunity and ultimately an increase in your bottom line.Questions or…
Meeting the challenge: How digital marketing helps launch Mookie’s NY Deli | Episode 14
Jul 27 • 19 min
Mookie’s NY Deli had to think-outside-the-box when the pandemic curtailed traditional restaurant launch strategies. Hear how digital marketing allowed them to connect to their audience and successfully open as John speaks with owners Ron and Nina…
Stacey Penn on Digital Branding & Culture for Successful Recruiting | Episode 13
Jul 23 • 15 min
In the digital age, how your company culture and brand is viewed online can greatly impact your ability to recruit great talent. Stacey Penn, of the Say Group discusses how building a dynamic brand is key to the candidate experience and ultimately the…
Tips from an Expert to Help You Fine Tune and Grow Your Business | Episode 12
Jul 10 • 18 min
Where do you want your business to be in 5 years? If you’re unsure, listen as John chats with business consultant Mark Roberts about your bottom line and how what you do online can make a difference.Questions or inquiries? Contact us at…
Expand Your Reach: How to Successfully Run Social Media Marketing | Episode 11
Jul 1 • 23 min
What does it take to grow your business using social media? Well to start, you have to know your audience and have a strategy. Listen as John is joined by Elysia and Anthony who share some trends and tips to help your social media channels…
How to Create Meaningful Connections on Social Media | Episode 10
Jun 21 • 17 min
Many businesses create ineffective social media strategies that only turn away followers instead of winning them over. Listen as John Bianchi chats with Elysia Cadorniga about transparency, engagement and the importance of an organic content strategy on…
Turning Challenges into Success - An Interview with USA Cycling Team Member Kerry Werner | Episode 9
Jun 17 • 20 min
Driven by a dedication to succeed, Kerry Werner understands he has to be more than just a top-ranked cyclist. He has to connect with his audience. Listen as he discusses his path to success and commitment to his fans and sponsors.Questions or inquiries?…
The Secret to Telling a Great Business Story | Episode 8
Jun 4 • 16 min
Every business has a story. And telling that story is a powerful tool. Join John and his guest, business coach Katia Rave, as they take a look at the making of a memorable business story.Questions or inquiries? Contact us at https://bos.digital/contact/
Open for Business (Again): A Local Brand Shares Their Story | Episode 7
May 21 • 28 min
When sudden disruptions, such as the current pandemic, force business to pause, how important is it to be flexible and prepared to get your message out quickly? Local business owner, Drew Schenck, joins this week’s discussion to tell the story of his…
Creating a Great Customer Experience with Branding and Storytelling | Episode 6
May 14 • 27 min
Great companies are consistent. From their leadership and team, to their branding and messaging, our experience remains the same. What does it take to reach this level of success? Listen as Jen Diehl, COO of Bos Klein and Jon Parks, Chief Strategist of…
Driving Organic Search Traffic With Content | Episode 5
May 7 • 14 min
Whether you admit it or not, you are an expert when it comes to your business. Taking that knowledge and turning it into content to drive traffic to your website is the timely topic Jon and John delve into this week. Listen, learn, and then just do…
Content Marketing: A tool to grow your business | Episode 4
Apr 29 • 17 min
Taking the first step is always the hardest part of anything worth doing. This holds true for content marketing. So how do you start the process of telling customers your story? What value does it hold for your business? Join Jon and John as they share…
How to turn the Google Analytics data from your website into fuel for your digital marketing | Episode 3
Apr 23 • 21 min
Knowing how many visits your website receives in a month and what pages are your top hits is just the tip of the iceberg when it comes to tracking the data your website can provide when Google Analytics is properly set up. Listen as chief strategist,…
What is paid search and why now is the perfect time to advertise | Episode 2
Apr 16 • 28 min
When digital marketers talk about paid reach, what does that really mean to you and your business? In this week’s podcast, Jon Parks, Chief Strategist and John Bianchi, VP, take a look at paid reach, how it fits into the bigger picture of digital…
How your business can leverage digital tactics during these unsettled times | Episode 1
Apr 10 • 25 min
As we all work to navigate the uncharted territory we find ourselves in, it’s important to look at what you and your business can do to find new customers and generate revenue to help stay afloat. There are opportunities right now for every business to…