Holistic Business Matters

Holistic Business Matters

holistic-business-matters.captivate.fm
Marketing and mindset to help you grow your health and well-being business, your way


How to stop feeling like an imposter
Sep 24 • 12 min
It was the morning of my book launch and I started to feel like an imposter. Concerned that at any moment, someone will see straight through me. Who am I to write a book??? It’s not the first time I’ve felt like an imposter - I kept myself hidden for…
Preview of Your Holistic Business Recipe
Sep 17 • 18 min
My book’s finally arrived! Weird after all this waiting, it took me a while to build up the courage to open the box. It’s been a while since the first draft was submitted to the publisher and although there have been a lot of revisions, it’s weird to…
Why do You Need a Holistic Business Recipe?
Sep 10 • 11 min
Marketing and business have a bad reputation with many therapists, coaches, and holistic health professionals. I know many of my clients feel it’s some sort of dark art and shy away from it. Online marketers making promises of building 6 figure businesses…
How to Build a Successful Holistic Business with Geoff Nicholson
Sep 3 • 24 min
This week, I interview Geoff Nicholson, a mindset and performance specialist who kindly agreed to be a case study in my new book ‘Your Holistic Business Recipe’. Geoff is a coach and mentor helping entrepreneurs and holisticpreneurs across the world to…
Lessons Learned from Writing a Book
Aug 27 • 15 min
There were so many lessons I learnt from writing my first book. It brought out all my demons and challenged me in ways I just couldn’t have expected. The lessons also helped me gain a much deeper understanding of both my work and how I work. Here were…
How to market a book for your holistic business
Aug 20 • 11 min
Whether you decide to self-publish or go the traditional route, you will still have to do a lot of marketing. Today, I thought I’d share my launch plan and the strategies I’ve chosen to get my book out in the world. These launch ideas will work for…
The difference between traditionally published and self-published books
Aug 13 • 14 min
If you dream of writing a book for your therapy, coaching or holistic health business, you have two main options to getting it published: traditionally published or self-published. With traditional publishing, you have a contract with a publisher to…
How to write a book as a novice author
Aug 6 • 15 min
I’d written hundreds of blogs, but nothing prepared me for the roller-coaster of writing a book. I don’t consider myself a naturally gifted writer and I started a weekly blog to develop the skill. I discovered a publisher was on my email list and they…
Why you should write a book
Jul 30 • 12 min
Do you dream about writing a book? I speak to many therapists, coaches and holistic health practitioners who share your dream, but sadly only a handful make it a reality. Those who write a book will have a distinct advantage over those who don’t. Over the…
3 ways to make your marketing more fun
Jul 23 • 12 min
We all love having fun! How we have fun is personal and something that’s fun for me could leave you running for the hills. Fun is also good for us - laughter is great medicine and a brilliant way to relieve stress. We all need more fun in our lives so how…
How much time should you spend marketing your holistic business?
Jul 16 • 13 min
To ensure you thrive as a practitioner, you must learn to market yourself. If you have no clients, your training and hard work will all have been for nothing. In today’s noisy world, it’s even more important that you’re visible and let people know how you…
How to use stories in your holistic health business
Jul 9 • 8 min
As humans, we love stories, they’re part of our human existence. Stories have been the way we relay information throughout history with myths and legends. Our families have their own personal tales passed from generation to generation. I’ve been inspired…
The power of setting 90-day goals for your holistic business
Jul 2 • 11 min
We’re just starting the second half of the year and as it’s been a bumpy ride for many practitioners. Many of us have had to completely change the way we work with lockdown. The best way to ensure the next quarter is productive is to set yourself 90-day…
How to sell your holistic services with integrity
Jun 25 • 10 min
Selling isn’t something that comes naturally to most practitioners. Many feel it’s manipulative and sleazy and shy away from any selling. Selling doesn’t have to be pushy, but you do have to make sales to survive. It’s necessary if you want to earn enough…
The fastest way to find clients for your holistic business
Jun 18 • 10 min
Many health and well-being practitioners have struggled over lockdown. Many haven’t been able to work and others have had to adapt and completely change their approach. Whether you’ve had to reinvent your health and well-being business, or you need to…
How to reinvent your holistic health business
Jun 11 • 12 min
As we’re starting to move out of lockdown, people are getting back to work. As a practitioner, you may not return to working in person any time soon. When you do, you’ll have to change aspects of how you do business. The environment is constantly changing…
How to change a scarcity mindset (and why you need to for your holistic health business)
Jun 4 • 13 min
A scarcity mindset is when you focus on what you don’t have, rather than what you do. Scarcity can be about anything you’re not feeling good about including your health, time, money, or love. Scarcity creates stress and anxiety and can creep into all…
How to repurpose content for a holistic health business
May 28 • 10 min
We’re all aware of the environmental issues of rubbish on our planet and the importance of working to reduce waste and recycle where possible. Upcycling or repurposing items to give them a new lease of life is a great way to save precious resources. These…
Creating a video for your holistic business
May 21 • 14 min
Creating a simple video is a great way to support your online marketing for your health and well-being business. Video allows potential clients get to know you - it will help them decide if you’re the right person to help them. If you don’t have a video…
How to get organised in your holistic business
May 14 • 17 min
There are so many choices of different software promising you the answer to getting your holistic business organised. It’s hard to know which way to turn and what to use for the best. So, this week I thought I’d share the software I use every day that…
How to create a style guide for your holistic business
May 7 • 12 min
Social media is a great way to market a health and well-being business as it’s effectively free to do - well other than your time! That appeals to many practitioners and now with lockdown, social media is one of the marketing activities most of us are…
How to network online during lockdown
Apr 30 • 11 min
Networking for many practitioners is their number one marketing activity. It’s all about building connection and relationships so a perfect fit for those of us working in health and well-being. It’s also one of the fastest ways to bring clients to your…
How to pick a niche for your holistic business
Apr 23 • 12 min
If you want to be happy in your business, it’s important you enjoy working with your clients and helping them with their problems. Many practitioners want to work as generalists because they think they’ll get bored only helping one group of people, and…
Should you create a podcast for your holistic business?
Apr 16 • 18 min
This week I share why I decided to start a podcast and the steps I went through to make it happen. I share the considerations for whether creating a podcast is the right thing for your holistic business.Podcasts are a great way to consume content on the…
Building your confidence to be visible with Claire Brooker
Apr 9 • 23 min
Many practitioners are stopping themselves from shining and being visible in their marketing. Claire Brooker shares her insights to confidence and simple things you can do to improve yours today. Introducing Claire Brooker (1:02) Claire’s take on…
How to stop feeling overwhelmed in your holistic business
Apr 9 • 13 min
We’re all in this weird reality right now where life work is in limbo. We’re feeling the pressure to do more, and more - me included. I feel busier now than ever, trying to keep juggling all the balls. This week’s show looks at how to stop feeling…
Simple ways to work remotely in your holistic business
Apr 9 • 14 min
We’re in a situation where, as complementary practitioners, coaches and therapists, where we’re currently unable to work with our clients face to face. There are a lot of ways we can still deliver our services by working remotely. This doesn’t have to be…
The holistic business survival guide
Apr 9 • 13 min
We’re living in challenging and uncertain times and the way we live, and work is changing fast. This show looks at the practical steps to take to secure your business. We also consider being flexible around how you work and finding creative ideas to help…
Workshop ideas for your holistic business
Apr 9 • 11 min
Workshops are a great option for adding another income stream for your business. They come in all different shapes and sizes and provide your clients with an alternative way of working with you. They can be created quickly and efficiently and offer the…
How to stop procrastinating on your marketing
Apr 9 • 11 min
Procrastination is stopping so many complementary practitioners, therapists and coaches from thriving and building the business they are proud of. In this episode, I look at why you procrastinate and importantly, what you can do about it: What is…
Discovering your version of ethical marketing
Apr 9 • 11 min
Discover how to work out what marketing activities feel ethical to you, based on your ideas of right and wrong. By answering the questions in this episode, you can work out what marketing you should be doing for your complementary, therapy or coaching…
5 Disadvantages to working alone on your marketing & what you can do about it
Apr 9 • 10 min
Constantly working on your own can be a slog, and there are big disadvantages to trying to go it alone with your marketing. In this episode I look at how working like this will hold your marketing back and what you can do about it: Introducing this…
Introductions – what’s it all about?
Mar 31 • 2 min
A short introduction to let you know what you can expect from this podcast Who is it for? For complementary practitioners, therapists and coaches working in health and well-being and want to create a sustainable, thriving practice, on your terms. What is…