MicroConf On Air

MicroConf On Air

microconfonair.com
Welcome to the MicroConf Podcast! Featuring two episodes per week, we take a look back at the archives from MicroConf’s past and publish the audio of some of the best talks delivered from the MC stage and host a weekly live streamed conversation with fo


35: Founder Spotlight with Brendan McAdams, Expertscape
Sep 17 • 25 min
http://microconfonair.com Every couple of weeks, we like to feature a founder from the MicroConf Connect community that is brave enough to jump on a call with Rob to talk about what it is they’re doing. This week, we’re excited to welcome Brendan McAdams,…
MicroConf Refresh Episode 11: Prescriptions and Descriptions: Blindspots of the Developer Entrepreneur - Ben Orenstein
Sep 15 • 38 min
Ben has a theory: Developers who create digital products or SaaS apps tend to screw up in predictable ways. They are particularly likely to under-invest in marketing and sales, and will tend to over-automate. Worst of all, they almost always charge too…
34: The Contraindications of Key Performance Indicators with Keith Perhac
Sep 10 • 27 min
Keith is the founder of SegMetrics, helping founders understand their true lead value using a data backed approach. On Air, Keith and Rob discuss why your KPI’s might be setting up blinders as your create a marketing strategy for your businesses, how…
MicroConf Refresh Episode 10: How an Offer to Sell Wistia Inspired Us to Take On $17M in Debt with Chris Savage
Aug 31 • 30 min
MicroConf Growth 2019 Chris Savage, Wistia Most founders dream of building a product that eventually becomes a household name and sells for a billion dollars, but chasing that goal comes with some downsides. We chose a different path.…
33: Building Multiple Products Side-by-Side (B2B & B2C Edition) with Sumit Kumar
Aug 27 • 30 min
microconfonair.com This week, we’ve invited Sumit Kumar (@TweetsOfSumit), Founder of Geoman.io - a B2C product that allows users to draw and edit geodata with our intuitive and powerful leaflet plugins and Tresor.one, an automated portfolio management…
MicroConf Refresh Episode 9: Idea to Validation to Launch: The First 365 Days of Tuple with Ben Orenstein
Aug 25 • 32 min
MicroConf Starter 2019 After a year of full-time work, Ben has some new scars, some fresh knowledge, and a deep appreciation for the highs and lows of starting a business. Check out more MicroConf Talks from Ben ➡️ microconf.com/speakers/ben-orenstein…
32: When Funding Ran Dry, These Founders Doubled Down on Growth w/ Jessica Baldwin and Joshua Toenyes
Aug 20 • 29 min
http://microconfonair.com Jessica Baldwin and Joshua Toenyes, the Co-Founders of Cardsetter, were seeking funding options in early 2020. Then the pandemic hit and their funding options seemed to run dry. As a result, the spent the last 5 months doubling…
MicroConf Refresh Episode 8: From Side Project to Full-Time Business in 8 Months with Abi Noda
Aug 18 • 46 min
MicroConf Starter 2019 Abi is the founder of Pull Reminders. Pull Reminders helps teams knock out code reviews faster on GitHub and is used by over 1,000+ companies like Pivotal, Buffer, and Instacart. Come hear the story of how I went from losing my job…
31: SaaSMag and How to Access Traditional Media
Aug 13 • 21 min
microconfonair.com This week, we are joined by Thomas Smale, Co-Founder of FE International and Owner of SaaSMag to talk about how traditional media can be leveraged by startup foudners. We also capitalize on Thomas’ expertise in Mergers and Acquisitions…
MicroConf Refresh Episode 7: An Unconventional Business: 10,000 Users, One-time Pricing, & a Two-Person Team with Claire Lew
Aug 11 • 37 min
MicroConf 2016 Claire Lew has run an unconventional business – this is the story of how she created a profitable, bootstrapped software company that has over 10,000+ people using our product, on a their-time pricing model, with just a two-person team. How…
30: The Pros and Cons of Productized Services
Aug 6 • 31 min
microconfonair.com Meryl Johnston is the co-founder of Bean Ninja’s, a productized service built around Xero accounting and bookkeeping software. During this conversation, Rob and Meryl discuss the pro’s and con’s of productized services, how to build a…
Microconf Refresh Episode 6: From Zero to $4M/year Without Quora, Hacker News, or Mixergy with Jesse Mecham
Aug 4 • 44 min
I didn’t know how to build a website, write sales copy, design, structure my business, close a deal, develop software, or do SEO. But I shipped, doing things I didn’t know you weren’t supposed to do. A few thousand mistakes later, we grossed $4 million.…
29: Founder Spotlights with Edwin Williams and Tony Chan
Jul 30 • 32 min
http://microconfonair.com Today, we’re joined by MicroConf Connect members Edwin Williams, Founder of ZenHammer, and Tony Chan, Founder of CloudForecast. If you want to be featured on our Founder Spotlight series, join MicroConf Connect @…
Microconf Refresh Episode 5: 11 Years to Overnight Success: From Beach Towels to A Successful Exit - Rob Walling
Jul 28 • 59 min
https://microconf.com MicroConf Growth 2017 Rob does a deep-dive into the decision-making framework he used during the acquisition of Drip. He reflects on his journey from 2005 through 2017, looking back at his changing motivation as he stair-stepped his…
28: Where to Find Web Marketing Opportunities with Rand Fishkin
Jul 23 • 42 min
http://microconfonair.com During this conversation with Rand Fishkin, the CEO and Co-Founder of SparkToro, we are chatting about high quality web marketing opportunities and how to make the most out of those outlets. Rand mentions a few resources:…
Microconf Refresh Episode 4: Building Things to Help Sell The Things You Build - Patrick McKenzie (Patio11)
Jul 21 • 70 min
https://microconf.com MicroConf 2013 Or: how to embed marketing development in your business as a repeatable practice. Why it isn’t easy, how you can get started and the single most important thing you can do to improve your growth. Put your hand up if…
27: Using Organic Content As Your Flywheel with Christopher Gimmer
Jul 16 • 31 min
We’re welcoming co-founder of Snappa, Christopher Gimmer, to talk about SEO, content development, YouTube, and how each of those pieces, done correctly, can create a flywheel for your startup. Check out more talks from Christopher ➡️…
MicroConf Refresh Episode 3: Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling
Jul 14 • 49 min
https://microconf.com MicroConf 2014 Playing the Long Game: Making Entrepreneurship a Sustainable Life - Dr. Sherry Walling
26: Viewer Question Catchall with Rob Walling
Jul 9 • 29 min
On this week’s episode of MicroConf On Air, we covered a few questions that have come in over the last few months that we haven’t been able to address during the livestream. Thanks to our 2020 Headline Sponsors, Stripe and Basecamp. If you want to join…
MicroConf Refresh Episode 2: Designing the Ideal Bootstrapped Business: Jason Cohen, Founder, WP Engine
Jul 7 • 55 min
https://microconf.com MicroConf 2013 Starting a business is hard enough. The last thing you need to do is set up a foundation that works against you. A better approach is to take stock of your natural advantages, disadvantages, goals and needs, and “back…
25: Rob’s SaaS Thoughts & Founder Story Spotlight with Anthony Eden
Jul 2 • 30 min
http://microconfonair.comA new segment of MicroConf On Air, we’re going to host founders who have joined the MicroConf Connect community to share their stories, their successes and failures, and more. Shownotes: Today, we are featuring Anthony Eden,…
MicroConf Refresh Episode 1: Lizards Thru Doorways: Proven Ways to Widen Your Funnel Using Just Your CTAs- Joanna Wiebe
Jun 30 • 38 min
microconf.comMicroConf 2015 There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we’ve done to reduce friction and…
24: Why This Pair of Bootstrapped Co-Founders Decided to Accept Funding with Colleen Johnson and John Samuelson
Jun 25 • 31 min
23: Positioning and Marketing Your Point of View with April Dunford
Jun 22 • 35 min
22: Reflecting on 500 Episodes of Startups for the Rest of Us with Mike Taber
Jun 19 • 30 min
21- Masterminds and Accountability for Startup Founders with Dave Rodenbaugh and Brian Casel
Jun 15 • 31 min
20: Auditing Your Onboarding Emails to Boost Customer Retention with Val Geisler
Jun 12 • 27 min
19: Adjusting the Customer Experience Journey while Inside of a Glass Case of Emotion with Sarah Hatter
Jun 11 • 31 min
18: Recession Resistant Bootstrapped SaaS + The Myth of Personal Brand with Justin Jackson
May 14 • 32 min
17: What to Focus on at Each Stage of Your Startup
May 5 • 32 min
16: How Founders Scale Their Productivity with Video Messages
May 4 • 30 min
15: Building a Business that Weighs All Costs
May 1 • 29 min
14: Freemium, Content Marketing + Finding the Source of Your Best Customers
Apr 30 • 28 min
13: How to Earn Your First 100 Customers
Apr 16 • 32 min
12: What Courtland Allen Has Learned Interviewing 155 Startup Founders
Apr 14 • 33 min
10: Paycheck Protection Program Overview for Startups & Freelancers
Apr 8 • 60 min
11: Establishing a High-Performance Productivity Stack with Tracy Osborn
Apr 8 • 30 min
9: RightMessage Year 1 with Shai Schechter
Apr 3 • 31 min
8: COVID-19 Business Relief An Overview for Startups, Consultants, and Freelancers
Apr 2 • 60 min
7: Making the Most of Surplus Family Time with Rob, Sherry & Fin Walling
Mar 27 • 24 min
6: Idea to Validation to Launch with Ben Orenstein
Mar 26 • 30 min
5: Staying on Top of Your SaaS Metrics with Craig Hewitt
Mar 24 • 31 min
4: How the Funding Landscape Has Changed with Rob Walling & Einar Vollset
Mar 24 • 27 min
3: Happy Hour with Rob Walling & Mike Taber
Mar 24 • 26 min
2: Staying Mentally Healthy During Coronavirus with Rob & Dr. Sherry Walling
Mar 24 • 30 min
1: 11 Years to Overnight Success From Beach Towels to a Successful Exit
Mar 24 • 9 min
The Announcement!
Mar 24 • 7 min
https://microconf.com/microconf-on-air