What's the Secret?

What's the Secret?

tomgaddis.com
What the Gurus Won’t Tell You About Making 7 Figures


Influencer Networking Secrets with Paul Edwards
Oct 20 • 36 min
Everybody wants to know the “secret” to networking, but the “secret” is that there isn’t one at all! Today’s guest, best selling author and copywriter Paul Edwards, shares that anyone can become an excellent marketer and work with…
100 Million Dollar Man with Ian Stanley
Oct 13 • 51 min
The key to wealth isn’t about being the best at something—it’s about being the only one doing something else. In this new episode, Tom sits down with Ian Stanley, a well-known writer whose writing has sold over $100 million worth of products and…
YouTube Secrets with Paul James
Oct 6 • 29 min
In today’s market, anyone from any background can make money online but you have to find your focus and put in the work to find success. In this new episode, Tom sits down with Paul James, a nursing student turned marketer and YouTube content…
Facebook Compliance with Ed Reay
Sep 29 • 44 min
Everyone knows how lucrative advertising on Facebook can be. But the compliance rules can be difficult to navigate. So if you want to promote your business there, you need to thoroughly understand how Facebook operates first. In this new episode, Tom…
Multiple Millions with Stefan Georgi
Sep 22 • 37 min
All right, so what’s this hubbub about copywriting? Is it really that important? Absolutely, and it’s growing by the second! In this insightful new episode, Tom talks with Stefan Georgi, another giant in the copywriting and sales world, whose…
Ordinary to Extraordinary with Former Navy SEAL Brad McLeod
Sep 15 • 39 min
Becoming a Navy SEAL is reserved only for bodybuilders and Olympic athletes, right? Just like the myth of who can build a business, the answer to this is a resounding “No.” On this episode of “What’s the Secret?”, Tom sits down with former…
The Roadmap for Growing a 7-Figure Business with Product Launches
Sep 8 • 32 min
Building a business is only for those with trust funds or business degrees, right? Not at all. Manifesting your idea from scratch has never been more possible than today, but too many people either feel overwhelmed and never start, or they chase money…
It’s Gonna Be A Wild Ride! (Launch Management)
Sep 1 • 22 min
The launch is here! Hooray! Time for some R&R, right? We wish. All of your preparation for your stellar launch has paid off, but the work is far from over. In this episode, Tom lays out the critical steps for successfully managing your launch,…
The Politics Of A Successful Launch (Affiliate Roundup)
Aug 25 • 19 min
No man is an island, and neither is a business. It takes a village to build and launch a successful product, and that’s where affiliate partners come in. In this episode, Tom discusses the politics of launching a product, as well as how to forge…
Upsells, Down-Sells, and Your Funnel, Oh My!
Aug 18 • 22 min
Congratulations! You landed your first customers and are grateful for them. You appreciate whatever they buy, but how do you bring them even more value? How do you make your customers feel supported, appreciated, and understood? In this episode, Tom…
How to Make Amazing Front End Offers
Aug 11 • 30 min
In this episode, Tom attacks the daunting challenge every business owner knows all too well: How to create front end offers that will entice customers and keep them coming back for more. It’s simpler than you think. “People buy from people.”…
The Key to Launch Success
Aug 4 • 19 min
In this episode, Tom explains some of the key factors to launching your product. Tom has had several six-figure launches and dives deep into the details needed for a successful launch. From being organized with a launch schedule, to building…
Our Funnels Inside Funnels Strategy
Jul 28 • 22 min
On this episode, I peel back the curtain on exactly how we design our product launches to maximize revenue without having to do frequent launches. Using our Funnels Inside Funnels Strategy, I’ll walk you through the steps of reverse engineering your…
What the Gurus Don’t Tell You About Product Launching
Jul 21 • 20 min
At the start of our fourth season, we’re going to get into a new topic, product launching. We recently launched a new product, our most successful one to date, with over 4000 units in four days. In this episode, join me as I reveal what the gurus…
Profit First with Mike Michalowicz
Jul 14 • 20 min
Join Tom Gaddis and Mike Michalowicz as they talk about profits. As Mike discusses in the show, 83% of small business owners live paycheck to paycheck, not knowing how to get out of this crazy loop! We start these businesses to get to financial…
Secrets of Email Marketing with Terry Dean
Jul 7 • 33 min
Join Tom Gaddis and Terry Dean as they talk about internet marketing. From delivering pizzas at $8 an hour to becoming a grandfather of internet marketing, Terry has been in the game for a long time. He’s one of the first marketers to demonstrate…
Succeeding In A Down Economy with Mike Long
Jun 30 • 51 min
Join Tom Gaddis and Mike Long as they talk about succeeding in a down economy. A former champion at the famous card game, “Magic: The Gathering,” Mike is now a successful business owner. He shares his experience of going through multiple market…
How to Write Copy Fast with Jack Turk
Jun 23 • 37 min
Join Tom Gaddis and Jack Turk as they talk about marketing and how to write copy fast. From the business of being a full-time magician, Jack found his love for marketing, helped other magicians with their business, and eventually was hired as a…
Facebook Marketing with Bob Regnerus
Jun 16 • 32 min
Join Tom Gaddis with Bob Regnerus as they tackle the beast of Facebook advertising and ads. Bob is a Facebook marketing expert with 22 years’ worth of experience in direct marketing. They get into the common mistakes people make with Facebook ads,…
Disnify Your Business with Vance Morris
Jun 9 • 36 min
A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic…
Ka-Ching! Supercharge Your Profits
Jun 2 • 19 min
Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge…
7 Steps to A Successful Launch with Shannon McCaffery
May 26 • 35 min
Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take…
Step 3: Launch (Profit First)
May 19 • 17 min
It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as…
Creating High Ticket Courses with Tom Matzen
May 12 • 50 min
How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients…
Step 2 - Idea (Create Products That Sell Themselves)
May 5 • 17 min
Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you…
How to Overdeliver with Brian Kurtz
Apr 28 • 50 min
In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few…
Step 1 - Market (Understand This & Sell More)
Apr 21 • 15 min
In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a…
The M.I.L.K. It Method!
Apr 14 • 16 min
It’s the first episode of Season Two! Today, Tom talks about the M.I.L.K. It Method. For entrepreneurs who are still establishing their business or who want to grow their current online business, you can use this method two ways: to identify what…
What To Do If You’re Starting from Zero
Apr 7 • 13 min
When you are just starting a business, a lot of people will tell you different things to focus on first. Doing a trial and error from the inception of your business costs a lot of money, time, and effort. In today’s episode, Tom reveals there are…
How to Reinvent Yourself for Success (Even During A Crisis)
Mar 31 • 11 min
If you’re unhappy with the life that you are in right now, always remember that you had something to do with it. Today is the best day to reinvent yourself, even though it’s during a crisis. If your actions don’t match what you say, that means…
Multiple Streams of Income More Important Than Ever
Mar 24 • 9 min
The scariest number in business is one, as quoted by Dan Kennedy. A lot of people have been sent home due to the ongoing virus. Some are fortunate enough to be able to work from home while others are temporarily not receiving a paycheck since they…
Why Now Is The Best Time to Start an Online Business
Mar 24 • 8 min
With establishments, businesses, and schools being shut down because of the ongoing COVID-19 pandemic, a lot of entrepreneurs are going through a rough patch. In this episode, Tom guarantees that now is the best time to start an online business. You…
Never Let Failure Go to Your Head
Mar 24 • 9 min
In today’s episode, Tom addresses a budding entrepreneur’s worst fear, the fear of failure. So many people allow failure to get to them and it stops them dead in their tracks. Tune in to this episode to find out the secret of how successful…
Tom’s Story - How I Turned $50 into $7,000 in 7 Days. A Lesson In Getting Started
Mar 24 • 14 min
From restaurant manager to successfully growing a six-figure digital agency in Maui, Tom Gaddis shares how he started it all. He is the owner of PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. For the first episode, take a…
Welcome to What’s the Secret Podcast
Mar 12 • 2 min
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used,…