Retention Masterclass

Retention Masterclass
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell
May 15 • 46 min
Any mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and customers. (It also helps to have a great mobile app …)…
Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it
Apr 30 • 54 min
You don’t get 7 million TED talk views for nothing. Rory Sutherland is the Vice Chairman of Ogilvy UK and the author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.” And we had a wide-ranging, crazy, seminal,…
MasterClass’ top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass
Apr 15 • 33 min
You’re not seeing double. It is very meta, but we have a top exec from THE MasterClass … the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey … on Retention Masterclass, the podcast. In this…
Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)
Apr 3 • 42 min
Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony? Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to…
Magnetic brands: attraction is the new acquisition
Mar 23 • 27 min
If your brand disappeared tomorrow … would anyone care? Peggy Anne Salz and John Koetsier interview CleverTap’s head of brand Charles Orlando. He’s a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as…
Customer retention for on-demand services: learning from Uber and Wag
Mar 12 • 45 min
Jessy Hanley has led marketing and retention roles at Uber and Wag, and she’s now leading similar efforts at a multi-billion-dollar global brand. In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in…
Solving customer retention 8,000 apps at time
Mar 3 • 28 min
According to AppsFlyer, brands are spending $60B this year to acquire new mobile users. But within a week marketers have lost nearly 66% of their users. That means 40 to 50 billion dollars will almost literally just go up in smoke. BUT … if you just spent…
Retention is the new acquisition (and … hello world!)
Feb 25 • 4 min
The marketing world has gorged on acquisition over the past decade. Cheap VC money and an explosion of marketing technology for measurement and analytics have led brands to over-index on pulling in new users and new customers, and under-index on…