Top Of Mind with Stewart Hillhouse

Top Of Mind with Stewart Hillhouse

topofmind.substack.com/podcast
Candid conversations with the marketers and creators shaping our culture topofmind.substack.com


Why Attention Gets Overlooked with Adam Lambert
May 26 • 29 min
I speak with Adam Lambert, the Senior Content and Digital Marketing Manager for Calendly. We touch on:How To Spot Inherent ViralityWhy He’s Using Copywriting Foundations For His Video Content StrategyHis Advice For If You’re On The Look For a New GigAnd…
Marketing To Mums: The Biggest Opportunity Most Are Getting Wrong with Katrina McCarter
May 20 • 39 min
Globally, mothers are responsible for 80% of consumer spending. Yet, according to Katrina McCarter’s research, over half of mums don’t feel like brands understand them. In this episode, Marketing To Mums expert Katrina McCarter explains how to market your…
That’s Showbiz! A Peek Behind The Curtain of the Music Industry with Cormac McGee
May 12 • 51 min
The music industry has had to deal with serious shifts in the way people pay for music. The result, artists needing to get more creative than ever to give their fans an experience. Cormac McGee (aka. DJ Deadweight) joins me to discuss the ins and the outs…
How To Write About What You Do For A Living with Terry Schilling
May 6 • 38 min
For how much time we spend working in our lives, we sure are terrible at talking about it with others. Terry Schilling breaks down the exact framework he uses before any copywriting project to get his clients speaking clearly about their value. We talk…
The Secret to Choosing a Terrific Name with Louise Karch
Apr 29 • 36 min
How do you know if you company has a bad name? When your accountant tells you you’re not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins me to give a Masterclass on naming. We cover:The two most important questions you need to ask when…
Lessons Learned From Seth Godin’s Digital Communities with Taylor Harrington
Apr 22 • 46 min
My guest today, Taylor Harrington, makes sure that we get our daily dose of Seth Godin marketing insights as the Director of Digital Marketing at Seth Godin’s Akimbo Workshops. She believes that we’re on the brink of something truly magical when it comes…
What Is Account-Based Marketing with Daniel Englebretson
Apr 16 • 44 min
Daniel Englebretson talks us through the tactics and techniques of how to pull off an effective account-based marketing strategy. We jump into:How to identify your ideal customers (and build a list for free)What kind of marketing content you should be…
A Masterclass on Category Creation with Kevin Maney and Mike Damphousse
Apr 7 • 45 min
What brands come to mind for these product categories: electric vehicle, tissue, ketchup. I’d be willing to bet you said Tesla, Kleenex, and Heinz. That’s because those three brands all own the categories in which they compete. And what better way to…
Your B2B Marketing Is Broken - Here’s How To Fix It with Jay Baron
Apr 2 • 28 min
Over the last few years, thousands of business to business (B2B) software platforms and tools have emerged. Each promise huge returns in exchange for their large price tags. Jay Baron (https://www.linkedin.com/in/jaysbaron/) joins me today to re-think how…
How To Use Podcasting To Grow Your Business with Erik Jacobson
Mar 25 • 47 min
If you’re reading this right now, I’m going to assume that you’re pretty bought into the whole podcasting thing. But not everyone has caught on yet, which makes it an opportune time to get started growing your business with a podcast. Erik Jacobson is the…
Debunking The 5 Misconceptions Around PR with Liz Duff
Mar 18 • 56 min
Public relations often spark images of Spin Doctors, 1970’s advertisers (think Mad Men), or Olivia Pope rushing in to save the President from a media frenzy. Liz Duff joins me to explain why that’s just not true by debunking The 5 Misconceptions around…
Inside The Mind Of A Chief Audience Officer with Jim Thompson
Mar 17 • 43 min
When you’re tasked with understanding the needs of over 40M monthly unique visitors, you develop a skill for figuring out what kind of content people want to see. Previously, Jim Thompson was the Chief Audience Officer at Billboard Media Group, managing…
How To Become A Future Thinker with QuHarrison Terry
Mar 10 • 45 min
QuHarrison Terry doesn’t only speculate about the future - he creates it. As Growth Marketer for Mark Cuban companies and founder of Inevitable / Human, he knows a thing or two about how to think about what makes a future thinker. Find him online at…
Make More Informed Creative Decisions with Clay Ostrom
Mar 2 • 41 min
When it comes to writing copy or choosing the photos for a campaign, the last thing any marketer wants to do is start a focus group. But if you make feedback and data collection part of your customer experience mapping, then making creative decisions can…
Tiny Marketing: Small Team, Huge Outcomes With Sarah Noel Block
Feb 24 • 34 min
If you’re a one-person marketing team, then this episode is for you. Sarah Noel Block has made a name for herself by serving a specific type of marketer - a tiny marketer. Though their teams may be small and their budgets, even smaller, tiny marketer’s…
The 3 Videos Every Business Should Have with Gabe Roy
Feb 13 • 26 min
It shouldn’t matter if you’re a B2B or a B2C brand - video is a trend that isn’t going away anytime soon. And what better time to get started - my iPhone now takes better videos than my super nice DSLR from a few years ago. In this episode, founder of…
Top Of Mind Podcast Teaser
Feb 1 • 0 min
So, to get the ball rolling, I’m uploading this cheesy trailer to turn the feed on. I’m thinking that an episode on how to get a podcast started would be helpful to a lot of people, because frankly, it’s complicated. In the meantime, be sure to sign up to…