PR After Hours

PR After Hours

prafterhours.com
A cocktail of tips, news, and interviews about Public Relations, Marketing, and more.


Susan Drumm on Resilience for Leaders
Oct 20 • 29 min
The quality of resilience is not necessarily something you are born with. Much like leadership skills, it can be developed. To learn more about ways you can apply this quality to your own business or career, we welcome Susan Drumm. Susan is a CEO,…
Should You Blog Every Day?
Oct 15 • 7 min
Blogging is a great way to build up your value to customers and prospects while also improving your website’s SEO value. To maximize these positive effects, it is conventional wisdom that you should set a blogging schedule and stick to it—but is that…
Strategic Content Creation with Brady Hester
Oct 12 • 25 min
Creating content that is based on what your audience will benefit from most can help amplify your PR efforts. Learn more as Alex welcomes digital marketer, podcaster, and PR pro, Brady Hester to the virtual lounge. Learn more about Brady at…
The Value of Candor
Oct 8 • 5 min
Alex offers tips on operating in a culture of candor in your business dealings. A Little Help? Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and…
On Creating a Viable Company Culture with the Biz Bros
Oct 6 • 22 min
How does your company culture affect creativity, retention, and client relations? We’ll find out as Alex welcomes the Biz Bros, Eli Libby and Kyle Nelson, to the show. The Biz Bros are the co-founders of Results Imagery in Bend, Oregon, and hosts of the…
Sam Brake Guia on Why PR Pros Should Podcast
Oct 1 • 30 min
Why should PR pros embrace podcasting? Let’s find out from one of the industry’s most enthusiastic practitioners, Samuel Brake Guia. Sam hosts Brains Byte Back and Loudspeaker from his home base in Medellin, Colombia. In this conversation, Sam tells Alex…
The New Social Scene
Sep 28 • 8 min
As people are at home more because of the COVID-19 pandemic, they are also online more via social media platforms. They are looking for interaction and connection. This presents an opportunity for savvy brands and marketers. Here is a closer look at the…
How Do You Express Calm in a Crisis?
Sep 24 • 8 min
Maintaining a candid form of calm during a crisis situation is crucial for positive outcomes. Alex shares info from an article in Ragan’s PR Daily about ways to communicate calm in a crisis and offers his take. Learn more about Alex’s Crisis Communication…
Author Marc Whitt on the Servant’s Heart and Finishing Strong
Sep 22 • 28 min
This week, we return with the second part of our interview with author and PR veteran Marc Whitt, where we discuss the servant’s heart, staying out of the spotlight, and finishing stronger in everything you do. Listen to part one of this interview here.…
PR Lessons Learned with Marc Whitt
Sep 16 • 30 min
Host Alex Greenwood’s first job in PR was at a university, so you can bet when we saw a great new book out about Higher Ed PR, we just had to learn more. We are thrilled to welcome author Marc C. Whitt! Marc is the director of media and strategic…
Cognitive Bias in a Crisis
Sep 11 • 23 min
What role does cognitive bias play in your crisis communication planning? Alex uncovers the many ways cognitive bias can hamper your efforts and what you should do now to be prepared. Quoted materials here and here. Support the Virtual Lounge! Listeners,…
Harness the Power of LinkedIn with Scott Aaron
Sep 8 • 30 min
Is LinkedIn really a good option for building your business? Find out as we welcome author, coach, speaker, and LinkedIn expert, Scott Aaron. He’ll share what most people get wrong about their LinkedIn profile, as well as steps to take to make LinkedIn a…
Want to Be A Guest in the Virtual Lounge?
Sep 5 • 24 min
Do you (or your clients) want to be a guest in the virtual lounge? You’re in luck—there’s always a seat available! Please listen in for details on how the show works, our guest screening process, scheduling tips, tone of interviews, expectations we have…
The Modern Customer Journey with Ryan Mason
Sep 1 • 33 min
The pandemic has, seemingly overnight, changed so much about the way consumers shop. How do businesses compete in this challenging, hyper-digital environment? We’ll find out as we welcome Ryan Mason. a renowned businessman, entrepreneur, and former…
Is Your CEO the Best Spokesperson?
Aug 27 • 10 min
It’s normal to defer to the woman who signs your paycheck, but is she the best person to face the cameras? Listen in for information excerpted from this article, along with Alex’s take on this sensitive subject. *+*+ Support the Virtual Lounge! Listeners,…
Creativity in a Crisis with Nir Bashan
Aug 25 • 27 min
What role does creativity play in a crisis communications situation? We’re going to find out in our premiere Season Two episode featuring our interview with author Nir Bashan, a world-renowned creativity expert. Listen in to hear concrete examples of why…
Restocking the Lounge
Aug 10 • 6 min
PR After Hours had a great first season, posting more than 55 episodes! It’s been a fun experience, but a little exhausting. So, we will now take a two-week hiatus to recharge the batteries and restock the lounge. (Okay, okay…we may sneak in a new episode…
Emotional Intelligence with Alan Samuel Cohen
Jul 29 • 30 min
Artificial intelligence as it pertains to public relations and marketing has captured the headlines—and even an episode or two of this show. Today, however, we look away from AI and look at EI—Emotional intelligence. Does emotional intelligence play a…
Self-Care for PR Pros
Jul 22 • 11 min
Being a public relations professional is stressful enough, never mind during a pandemic! In this episode, we share some self-care tips from an article by Kylie Mojaddidi. So, take a deep breath, put your feet up, and give it a listen. It’s good for you!…
Rattling the Tip Jar
Jul 22 • 7 min
We are asking for your support to keep the show going, with opportunities for special content and messaging for your business. Click the link to add a buck to the tip jar! https://anchor.fm/alex-greenwood1/support A Little Help? If you like the show, let…
Mastering Online Presentations with Brenden Kumarasamy
Jul 20 • 20 min
Do your public speaking skills need some help, particularly in the online realm? Well, you’re in luck as Alex welcomes Brenden Kumarasamy, Founder of MasterTalk, to the virtual lounge. As an experienced speaker and facilitator, Brenden understands that…
The Game Of Self Domination with Natsune Oki
Jul 16 • 35 min
Are you tired of just getting by the day, hoping for the weekend to come? Do you feel tired of just trying to stay positive knowing that deep inside you, you are not happy at all? Do you wonder why some people manage to build long term success while you…
Dave Schneider on Scaling Up and More
Jul 10 • 23 min
This is the episode for everyone who needs help bolstering marketing efforts! Dave Schneider founded Shortlist, a marketing un-agency that specializes in helping businesses increase their traffic and revenue through SEO. He talks about helping…
Don’t Wrestle with a Pig
Jul 9 • 13 min
Should you always respond in a potential crisis situation? Alex shares insights on why sometimes the best response is no response—and gives advice about not wrestling a pig. Additional source materials here and here. Not cited but worth a read, here.…
The Power of Podcasting with Hernan Sias
Jul 2 • 29 min
If you have any fears, apprehensions, or questions about starting a podcast for your brand (or for your clients) you must listen to this interview with Hernan Sias, co-host of the Business Bros podcast! Learn how podcasting has changed his life and the…
Internal and External Diversity Messaging
Jun 30 • 5 min
It’s not enough to mouth the words—organizations must correctly frame communications about diversity, inclusion, and equity. Alex references an excellent piece in the Harvard Business Review that should be required reading for all professional…
How to Position Your Clients on Podcasts with James Mulvany
Jun 25 • 22 min
Is podcasting a viable way for PR people and brands to position themselves? We ask James Mulvany, founder of Radio.co, Podcast.co, and Matchmaker.fm. Matchmaker.fm is like Tinder for podcasters; an easy to use platform that helps quality podcasters and…
Messaging During a Crisis
Jun 22 • 4 min
Alex shares the big picture about messaging during a crisis, referencing the article “Incorporate the crisis lifecycle into your communications.” A Little Help? If you like the show, let the world know! Please take a moment to show your support for the…
Get Ike’s Productivity Hack
Jun 19 • 7 min
President Eisenhower knew how to maximize productivity for the things that mattered most. Check out his Matrix to learn ways you can improve your time management and direct your best energies to the most important things on your desk. Learn more about the…
A Special Request for Listeners
Jun 19 • 3 min
If you like the show, let the world know! Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Here’s the link: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627 Your review will help us…
Project Management with Alex Sanfilippo
Jun 17 • 27 min
Project management skills are crucial, yet many professionals face challenges. We’re joined by entrepreneur and online community builder Alex Sanfilippo, who offers tips, strategies, and candid stories about how he went from micromanager to effective…
Personal Branding on LinkedIn with Sam Winsbury
Jun 10 • 28 min
Sam Winsbury is on a mission to reform personal branding. As a personal branding consultant, he helps clients build an effective personal brand by utilizing LinkedIn and other platforms. Listen in as he explains his process, what types of clients are best…
Agency CEO Kelli Kelley on Staying Sharp
Jun 4 • 30 min
How do communications pros stay sharp and create a culture of professional growth? We asked Kelli Kelley, Founder and CEO of brndMethod Media Group, a digital marketing agency in Atlanta. Kelli tells us about her start working with national brands to…
Is AI the Future of Marketing and PR?
Jun 2 • 39 min
Is Artificial Intelligence (AI) the future of marketing and public relations? Could be. To learn more, we meet Jerry Abiog, Co-Founder and CMO of Standard Insights, an AI as a Service growth marketing platform that helps small, mid, and enterprise-level…
Establishing Your Personal Brand with Burton Kelso
May 29 • 41 min
Do you have a personal brand? Do you know how to build one? Join us for a conversation with Burton Kelso, The Technology Expert. Burton is a nationally-recognized expert in technology with Integral. In this interview, Burton offers actionable tips on…
Survey Says: Uncertainty
May 20 • 6 min
What do PR pros think the future holds for our profession as we move through the uncharted waters of the pandemic? Alex shares a PR Daily survey with some interesting insights. Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used…
Empathy is Key to Your Messaging
May 15 • 10 min
We explore the concept of empathy and the ways you can successfully engage your audiences by communicating in a more empathetic (human!) manner. Learn about the three types of empathy here. Read about using empathy instead of legalese here. Follow us on…
The Value of Comfort in Graphic Design
May 12 • 23 min
How can brands and businesses reach people on a human level during a pandemic? In this episode, Alex interviews Jason McIntyre, a design and communications consultant, about the value of simplicity and comfort in your visual design. Visit Jason at his…
Is Building Up SEO A Good Tactic Right Now?
May 7 • 8 min
We’re all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction? Source material here. Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.…
Is Growing Online NOW the Best Strategy?
May 5 • 7 min
Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again. Listen to Alex’s answers, along with two…
Brand Messaging in a Pandemic
Apr 29 • 27 min
Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging strategies. Jeremy is the head of account…
Adaptability and Visioncasting
Apr 27 • 14 min
Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also discusses the concept of visioncasting…
Pre-Written Holding Statements: A Critical Crisis Plan Element
Apr 23 • 8 min
In the midst of a crisis, the last thing you’ll have time to do is to write a holding statement. Often, this means no statements are given, which creates a whole new series of headaches. Alex talks about why you need holding statements, and what elements…
Why Hire a Public Relations Consultant?
Apr 20 • 22 min
The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the value PR brings to the table. To discuss this, Alex welcomes back a special guest to the lounge, Carey…
Quick Shot: Adapting During the Pandemic
Apr 20 • 2 min
Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends—both business and karmic—in the years to come. Follow us on Twitter! @HoursPR You can Tweet or DM questions that…
Small Business Brand Awareness Strategies in the Age of Corona
Apr 17 • 28 min
How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, Texas-based integrated communications…
Staying Relevant Amidst A Global Crisis
Apr 12 • 8 min
How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their opinions of their and other brands’…
How to Stop Bad PR Ideas
Apr 10 • 12 min
Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time to time. Follow us on Twitter!…
What Not to Do
Apr 7 • 6 min
Advice on what not to do to tactfully increase brand awareness during the pandemic crisis. Source material here. Follow us on Twitter! @HoursPR PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year,…
Is a SBA Disaster Loan Right for You?
Mar 31 • 10 min
The U.S. Small Business Administration is offering COVID-19 Economic Injury Disaster Loans to businesses that qualify. We asked business consultant Mike Hulsey about what’s in the loan package, who it’s for, and how he is assisting small business owners…
Let’s Stop Misinformation
Mar 26 • 5 min
Misinformation is Dangerous. We can all help combat misinformation with easy steps. Alex shares how PRSA’s infographic encourages PR pros to follow three steps to stay informed. CDC website. WHO website. Check your facts at Snopes.com. Follow us on…
Working from Home Tips for Beginners
Mar 21 • 9 min
New to working from home (WFH)? Fear not! Alex has some tips that will help and may even make you chuckle. Special thanks to In Kansas City Magazine. Follow us on Twitter! @HoursPR PR After Hours host Alex Greenwood makes numerous public, broadcast, and…
Conference Call Tips
Mar 20 • 6 min
As we are all “hunkering down” at home, the use of video and audio conferencing is growing. Alex offers a few handy tips to make your calls run smoother. Follow us on Twitter! @HoursPR PR After Hours host Alex Greenwood makes numerous public, broadcast,…
Quick Shot: Do You Have a Covid-19 Crisis Landing Page?
Mar 18 • 3 min
Do you have a central location for Covid-19 information on your website? In this quick shot, Alex covers why it’s a good idea. Learn more about AGPR’s crisis communications services here. Follow us on Twitter! @HoursPR PR After Hours host Alex Greenwood…
Affordable PR Tools
Mar 16 • 8 min
Need some good, affordable tools to build brand awareness? Listen in! Source mentioned in this episode here. Learn more about AGPR’s crisis communications services here. Follow us on Twitter! @HoursPR PR After Hours host Alex Greenwood makes numerous…
Tell Your Customers
Mar 12 • 9 min
What are you doing about the coronavirus? More importantly, what have you told your customers about your efforts to keep them safe, as well as what you expect of your customers in return? Source mentioned in this episode here. Learn what to do and get…
Internal Communications Tips
Mar 6 • 8 min
Fact sheets are a great way to inform, educate, and advise your internal audiences (employees, volunteers, etc.) on what they should know and do to manage a serious situation. In this episode, Alex shares tips for a useful fact sheet. Learn more about…
Communicating with Customers About the Coronavirus
Mar 4 • 7 min
How do you talk with your customers about your response to the Covid 19 coronavirus? Listen in for quick tips to help your organization communicate more effectively. Source material discussed in this show located here. Learn more about AGPR’s crisis…
Don’t Panic, But Prepare Now for a Potential Coronavirus Crisis
Mar 2 • 11 min
The Covid 19 coronavirus is dominating the news, and rightly so. Following his maxim of crisis communication, “not if, but when”, Alex offers tips to help your organization prepare. (Which you should do, now.) Source material discussed in this show…
Speaking of Public Speaking
Feb 28 • 13 min
Does the prospect of public speaking give you the shivers? Fear not! Alex has some helpful tips to make your speaking experience easier for you and more effective for your audience. He also shares the best compliment he ever received. Source material…
Is Multitasking A Good Idea?
Feb 24 • 6 min
Multitasking: we all do it…heck you’re probably doing it while you listen to this show! Alex explores why multitasking is inefficient and oftentimes just plain rude. He shares tactics to get quality work done by renewing your focus. Click here for an…
Break Out of Email Jail
Feb 21 • 13 min
Do you use email, or does email use you? On today’s show, we talk about ways to make email work for you, not against you! Sources mentioned in the show here and here. PR After Hours host Alex Greenwood makes numerous public and broadcast appearances every…
An Instagram Hack You Have to Try!
Feb 20 • 5 min
You know that Instagram is not link-friendly - there is only one clickable link possible to add for the whole profile. Luckily, you have Shorby to the rescue! This service combines all of the important links you want to share on Instagram into a fancy…
Side Hustle Shots
Feb 18 • 9 min
Do you have thoughts of starting a side hustle, or perhaps a freelancing career but are concerned about how to manage the books? Fear not, as we offer tips from Mike Hulsey, an accountant who has spent much of his career working with small businesses and…
Finding the Next Big Idea
Feb 16 • 14 min
How do you get your team to discover the “Next Big Idea”? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of The Brainzooming Group, shares ways his company encourages, nurtures and provokes thoughts that…
Predicting the Unpredictable with Mike Brown
Feb 12 • 11 min
How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind planning on “Black Swan” events, and…
Make Money While You Sleep
Feb 8 • 9 min
Some say the way to wealth is to make money while you sleep. There could be something to that! In this episode, Alex shares ways he employs passive income strategies to help out during lean times. Whether you’re a freelancer, small business owner, or side…
Marketing Tips with Bob Martin
Feb 6 • 13 min
In this excerpt from a longer interview on Mysterious Goings On, Alex sits down with marketing consultant and coworking entrepreneur Bob Martin. From Radio Disney to creating communities, Bob has tales to tell and good tips for anyone interested in…
Should I Order Inbound Marketing or PR?
Feb 3 • 9 min
So, you’re new at the PR After Hours bar and ask yourself: do I order the fancy special cocktail known as Inbound Marketing or do I go with the classic PR? Pull up a chair, we’ll give you a taste of both. Want more info on inbound marketing and PR? Click…
Quick Shot: Storytelling
Jan 29 • 6 min
Enjoy a quick shot of storytelling this week, as Alex explores the value of telling stories in your public relations campaigns and marketing. Source referral: Business2Community.com. Contact Alex at AlexGPR.com. Your support can help increase the…
Are You Ready for the Inevitable PR Crisis?
Jan 24 • 18 min
When it comes to a crisis, the question is not if, but when. On this episode, learn valuable tips about handling a PR crisis, and find out about the incalculable benefits of planning ahead. So, pull up a stool, have a cocktail and let’s talk about the…
Pull Up a Chair for PR After Hours
Jan 22 • 0 min
COMING SOON: Pull up a chair and Join Public Relations veteran Alex Greenwood for a cocktail of tips, news you can use, and recommended resources to promote and market your brand, business, or organization more effectively on PR After Hours. Best of all,…