Marketing in the Raw with Adam Helweh

Marketing in the Raw with Adam Helweh

www.secretsushi.com
Are you ready to expand how you define the practice of marketing and your vision of where it’s headed? Adam Helweh, CEO of digital marketing agency Secret Sushi, interviews industry experts and innovators to learn how to be better marketers in a digitally connected world. We’ll also venture off the beaten path, exploring new ways to build customer relationships, emerging technology, and industry trends impacting your marketing’s success. Let’s go! Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com.


How Marketing Content Will Need to Evolve feat. Val Swisher | Ep 17
Aug 22 • 45 min
Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the…
Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16
Aug 15 • 45 min
My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He’s one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio…
Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15
Aug 8 • 41 min
Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success. Find this episode insightful?…
True Digital Transformation Starts Here feat. Scott Abel | Ep. 14
Aug 1 • 32 min
Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you…
The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13
Jul 29 • 59 min
Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the…
Tapping into the Primal Brain within Each Customer feat. Tim Ash | Ep. 12
Jul 25 • 31 min
In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this…
Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11
Jul 18 • 40 min
In 2015, Forrester’s customer experience practice stated, “Customer experience drives revenue when customer loyalty drives revenue.” A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to…
The Past, Present, & Future of Interactive Media feat. Marc Canter | Ep 10
Jul 11 • 52 min
My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash.…
The Art of Authentic Communication | feat. Kate Bradley Chernis | Ep 9
Jul 8 • 37 min
How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She’s not the only one that…
Predicting Your Marketing Future in Unpredictable Times | feat. Katie Robbert | Ep 8
Jul 4 • 50 min
At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many…
Founders are from Mars, Marketers are from Venus | feat. Todd Wilms | Ep 7
Jun 27 • 33 min
I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to…
Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6
Jun 20 • 37 min
According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one…
Small Shifts That Make a Big Impact | feat. Bryan Kramer | Ep. 5
Jun 6 • 45 min
Pivot, evolution, shift … whatever you call it, change is inevitable. It’s wonderful when change happens under your control and the best of circumstances, but we don’t often have this benefit. The events of 2020 have turned the world on its head.…
Marketing Technology: How Many Marketing Tools is Too Many? | feat. Scott Brinker | Ep. 4
May 26 • 46 min
While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our…
Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3
May 26 • 44 min
Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing…
How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2
May 26 • 41 min
Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world.…
Why Business Leaders Should be Building Mindful Teams | feat. Janet Fouts | Ep. 1
Jan 20 • 41 min
Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team…