Yoli Chisholm

Yoli Chisholm

yolichisholm.com
Hello I’m Yoli Chisholm a Marketing Executive, Author and Investor and annual experimenter who has worked with virtually every online business model except gambling and Porn… well I almost worked for the biggest Porn company in the world as a digital?


5 Principles I learned Working for MSN that still apply today
Feb 24 • 15 min
In this episode I talk about 5 concepts I learned working for a portal MSN over 20 years ago that still apply today.
2 keyword research tools for the 2 biggest search engines in the world
Feb 17 • 8 min
In this episode I talk about 2 keyword research tools you can use to find the best keywords to use to optimize your blog and video content so that they rank in the 2 biggest search engines in the world.
How much does it cost to advertise on Facebook, Instagram, Twitter, TV, OOH, Radio & Podcasts?
Feb 10 • 44 min
In this episode I talk about advertising costs in traditional and modern digital channels including TV, Radio, OOH, Google, Facebook, Instagram, Twitter & Podcasts and give you some of the key things you need to consider as you develop your…
WHICH INDUSTRY DRIVES DIGITAL ACCELERATION
Feb 3 • 21 min
In this episode I talk about how we have a not so surprising industry to thank for the acceleration of many innovations we take for granted today.
Yoli Chisholms Top 5 MarTech Predictions for 2020 & beyond
Jan 26 • 21 min
In this episode I share my Top 5 BtoB Martech Predictions for 2020 and beyond
How to prepare for google phasing out 3rd party cookies Episode 5
Jan 19 • 34 min
In this episode I talk about Google’s announcement regarding phasing out support for 3rd party cookies.
B2B Marketing Basics - Yoli Chisholm Show
Jan 13 • 50 min
In this episode I talk about the basics of B2B Marketing and driving demand generation.
The Thing about Direct Traffic…Yoli’s Tip for Marketers
Jan 8 • 10 min
Lets talk about Direct Traffic and the 3 types of social
What is ZMOT? Yoli Chisholm’s 8 Insights for Advertising
Jan 4 • 23 min
In this episode I talk about ZMOT and recall the time I was hired to unpack ZMOT for a large Technology company.
Who is Yoli Chisholm Introduction to the weekly show
Jan 1 • 15 min
In this episode take a trip down memory lane with me as muse about my career in technology having worked at companies like Microsoft, eBay MSN and more. GenX’ers will be nodding their heads and Millenials will probably be thinking “so TF what!?” 20 yea…