Ten Digital Trends for 2020

Ten Digital Trends for 2020

anchor.fm/the-richards-group
As digital grows ever more present and influential in American life, scrutiny over its impact on our attitudes, actions, relationships, and culture will be higher than ever. Strategies born in the first era of digital need to adapt to this new reality where, amid the change, brands have rich opportunities for experimentation and even deeper impact. Dive deeper with The Richards Group’s Ten Digital Trends for 2020 – and beyond. Go to richards.com/trends to read all the Ten Digital Trends for 2020. Have a question or would like to debate a particular trend? Please feel free to reach out to us


A New Social Order
Dec 4, 2019 • 22 min
The way we currently interact on social platforms is evolving to favor private before public interaction. To stay relevant within social, marketers will have to change the way they think about social potentially by how they measure its value, but more…
Unpacking the Black Box: Google and Facebook’s Move Toward Automation
Dec 4, 2019 • 24 min
Over the past few years, Facebook and Google have introduced bidding automation to help advertisers reach their target audience while maximizing efficiency. More recently, the platforms have pushed additional automation offerings in regard to more…
Collab Fatigue Is Coming – Here’s What to Do About It
Dec 4, 2019 • 19 min
As we see the rise of influencer marketing now hit its peak with oversaturation, it can be argued that brand collaborations are headed for the same fate. Collaborations are by no means new, but the rise of social media has given it a new life –…
Deepfakes: The Good, the Bad, and the Murky
Dec 4, 2019 • 21 min
Dive in to one of the most relevant techniques combining deep learning (artificial intelligence) and special effects. If you haven’t heard about deepfakes, you might be living under a rock, which might not be a bad thing since this technique is being used…
Blurring Lines: Content and Commerce Converge
Dec 4, 2019 • 16 min
In 2020 brands’ creativity in the digital realm will be on full display, with e-commerce playing its biggest role yet. Consumers are well acquainted with mobile shopping and are primed for a little more creativity in their digital brand experiences. Enter…
The Anti-Aesthetic
Dec 4, 2019 • 26 min
Every cultural phenomenon that rises to define a generation seems to be followed by an underlying youth counterculture that challenges the social norm. The post-war consumerism and conformity of the 1950s gave way to a radical freedom and rebellion…
Tiptoeing Through the Political Tidal Wave
Dec 4, 2019 • 20 min
It’s been almost four years since the 2016 election, and we are gearing up for another 365 days of polls, pundits, and politics. We are all going to witness one of the most polarizing elections in recent memory – and the big question for brands looms –…
Standing Out in the Age of Multimedia Tsundoku
Dec 4, 2019 • 19 min
Tsundoku is a Japanese term that means the piling of unread books. Today, your pile of books may be only a couple of titles deep, but your “pile” of content is much larger. In 2020, the age of multimedia tsundoku, how can brands avoid gathering dust on…
Sound Test: Why Podcasts Are Ripe for Experimentation
Dec 4, 2019 • 24 min
Podcasts have never been more popular, and the barriers to entry for brands to enter the space have never been lower. It’s time that brands start seeing podcasts not just as a digital replacement to radio, but as a legitimate testing ground for sparking…
The Marketplace Abhors a Vacuum
Dec 4, 2019 • 32 min
Why have so many corporations gone all-in on social issues, causes, and that squishiest of words: purpose? In America, the responsibility for moral leadership has historically rested squarely and safely on the broad shoulders of three culturally expansive…