The ECRM Podcast

The ECRM Podcast

www.ecrm.marketgate.com
The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, pharmacy and contract manufacturing services.


101. Michele Deeves, Retail & Marketing Lead, Medicare Pharmacy Group (South Africa)
Oct 14 • 41 min
In this episode, I speak with Michele Deeves, Retail & Marketing Lead for South African pharmacy chain Medicare Pharmacy Group. Michele is a veteran ECRM session participant, attending in her first in-person session more than a dozen years ago, and has…
100. Lorena Acosta, Founder, Be Busy Being Awesome Agency
Oct 5 • 40 min
For our 100th podcast, I wanted to do something a little special, a little different. So we’re going to teach you how to sell without selling by building a powerful personal brand. My guest on this podcast is personal branding expert Lorena Acosta, the…
99. Food & Beverage Innovation: Barb Stuckey, Chief Innovation Officer, Mattson
Oct 1 • 23 min
In this episode, ECRM’s Wayne Bennett Speaks with Barb Stuckey, President & Chief Innovation Officer at Mattson, a Silicon Valley-based insights, strategy, and development firm that helps clients develop food and beverages for the retail and chain…
98. Conor O’ Farrell, Buying Manager - Positive Healthcare, Boots Ireland
Sep 29 • 32 min
In this podcast we journey across the Atlantic for an interview with Conor O’ Farrell, Buying Manager for Positive Health at Boots Ireland, who was a recent participant in ECRM’s Euro Health, Nutrition & Wellness Virtual Session. During our discussion, we…
97. Virtual Presentation Tips from a 3-Time Emmy Award-Winning Journalist
Sep 23 • 32 min
This episode is a great one for anyone who participates in virtual meetings - which is basically everybody these days. I had the opportunity to chat with Wendy Saltzman, CEO of Philly Power Media about how to effectively communicate and engage with people…
96. Mastering the 5-Minute Buyer Pitch: Shirley White, OTC Beverages
Sep 18 • 31 min
What’s up everybody! This episode is a great one for any and all emerging brands looking to engage with retailers. Shirley White, Founder, Owner and Managing Director of U.K.-based OTC Beverages, has mastered her “elevator pitch” for buyers, having…
95. Bringing the In-Person Experience to Virtual: How Herbally Yours Does It
Sep 14 • 30 min
Herbally Yours is a contract manufacturer specializing in the production of a full spectrum of products to a variety of customers in many markets, including liquid products, therapeutic creams & lotions, powders, capsules, botanical extracts, and skin…
94. How Clark Food Service Equipment is Helping to Make Dining Safer (Becky Smith, Project Exec.)
Sep 4 • 31 min
There’s no doubt that the foodservice industry has been one of the hardest hit by the pandemic. The entire nature of the business – in which people gather around closely to eat, drink and converse at restaurants, campuses, corporate dining rooms and…
93. EATING BUGS: A Q&A With Entosense Founder Bill Broadbent
Aug 29 • 34 min
In this episode, I talk about eating bugs with Bill Broadbent, Founder & President of Entosense, a retailer and wholesaler of edible insects and insect-based foods, whose products can be found in retail stores, bars and restaurants. During our…
92. Hecky’s Barbecue: Food, Family & Philanthropy
Aug 25 • 23 min
Hecky Powell, Founder of Hecky’s Barbecue, is a legend in Evanston, Ill. A true community icon, Powell was known as much for his philanthropy as for his restaurant’s delicious barbecue food, including ribs, rib tips, chicken and especially for his…
91. Q&A: Brandy Alexander - Senior Buyer, Health & Beauty Care, 99 Cents Only Stores
Aug 10 • 32 min
Brandy Alexander is the Senior Buyer for Health & Beauty at 99 Cents Only Stores, which has more than 350 locations across four states. And while the company’s name might be 99 cents only, their products are not only 99 cents. In fact, over the years they…
90. Giant Eagle’s Brain Ferrier: Turning Adversity into Opportunity with Virtual Tools
Aug 4 • 21 min
Face it, we all miss meeting in-person; the ability to see, touch, taste products, feeling the energy of people when you are sitting across the table face to face, and sharing a joke with them over cocktails during a networking function. Last year I’ve…
89. Staples’ Brian Coupland: Building Solutions for the ‘Remote & Ready’ Consumer
Aug 2 • 21 min
Many of you are likely reading this from a makeshift home office, perhaps squeezing in time between virtual meetings with customers or colleagues while you’re kids are learning from home and wondering what school is going to be like when and if they…
88. Walmart’s Scott Gutche on This Year’s Virtual Open Call
Jul 22 • 9 min
The application process for Walmart’s seventh annual Open Call is now open, and the retailer is inviting entrepreneurs seeking to get their U.S.-manufactured products on Walmart shelves to apply for the opportunity to meet with Walmart buyers October 1…
87. Today’s Consumer Needs an ‘Empathetic Ear’ From Retailers & Brands (Larry Levin, IRI)
Jul 15 • 41 min
With the myriad challenges the industry has faced over the past few months, empathy is probably the most important quality a retailer and brand can demonstrate when it comes to their shoppers. Now more than ever, we need to put ourselves in their shoes…
86. Success at the Shelf: Color-Blocking Strategies for Packaging Design
Jul 9 • 35 min
The true test of effective packaging design is that it makes the product jump out on the shelf and ultimately — into the shopper’s basket. One of the ways to accomplish this is by employing color-blocking strategies in the context of those competing…
85. Back to Business: How Bars & Restaurants Can Navigate Re-Opening Challenges
Jul 8 • 35 min
The last time ECRM’s Joseph Tarnowski spoke with Art Sutley and Ashley Bray, Publisher and Editor respectively of Bar Business Magazine, it was April and we were early in the lockdown phase due to the coronavirus pandemic. During that interview, they…
84. Enstrom Candies: Bringing the In-Person Experience to Virtual Meetings
Jul 2 • 20 min
Sometimes change sparks up innovation, and that’s certainly what it did for Enstrom Candies during ECRM’s recent Candy Planning: Easter & Valentine’s Day Virtual Session. Jim Simons, the fourth-generation owner and VP of Sales for the manufacturer of…
83. Retail Reset: Best Practices for Engaging Cautious Consumers (WSL Strategic Retail)
Jun 25 • 41 min
The team at WSL Strategic Retail is known for their “in-the-trenches” analysis of retail where the rubber meets the road — in the store and online — and they have scouts in major cities around the world gathering intelligence to evaluate how retailers are…
82. Virtual Sessions, Real Orders: Earth Friendly Products’s Craig Harlan & ECRM Connect
Jun 23 • 19 min
Craig Harlan, VP of Sales for Earth-Friendly Products, is an example of a supplier who has experienced the speed in which buyers are following up from ECRM’s Virtual Sessions. Not only did he receive 33 follow up notifications from his meetings during our…
81. What’s Trending in the Pet Category (Maria Lange, VP of Pet & Cannabis Verticals, Nielsen)
Jun 18 • 41 min
Maria Lange, Nielsen’s VP of Pet and Cannabis verticals, was slated to speak at ECRM’s Pet Program this past April, but the pandemic through a wrench in the works and so we transformed that program into a Virtual Session that was held last week, hosting…
80. Q&A With Bartell Drugs’ Gemeral Merchandise Category Manager Howie Cohen
Jun 15 • 34 min
During the initial phase of the pandemic, essential items were considered to be things like food, hand sanitizer and of course, toilet paper. But as the stay-at-home orders began to span months, the definition of what was essential has shifted. Now it…
79. The New Retail Mindset & What it Means for Suppliers (Dan Mack, Founder of Mack Elevation)
Jun 11 • 17 min
One impact of the Covid-19 pandemic is that it has changed the mindset of retailers and the way in which they view thier supplier partnerships. They have new expectations when it comes to supply chain capabilities, innovation, and consumer engagement, and…
78. ECRM Virtual Platform a ‘Game Changer’ for Hy-Vee’s Todd Gean
Jun 8 • 16 min
Todd Gean, Candy Category Manager for Hy-Vee, who was originally a bit skeptical about participatng in ECRM’s Virtual Session for Easter & Valentine’s Day Candy Planning. After all, he had been working remotely for a couple of months now and had been…
77. Rebound, Reboot, Reinvent: Nielsen’s Scott McKenzie on What’s Next for CPG Retail
Jun 4 • 31 min
In this podcast, ECRM’s Joseph Tarnowski speaks with Nielsen’s Global Intelligence Leader Scott Mckenzie on what we can expect as the CPG retail industry emerges from the Covid-19 pandemic, based on Nielsen’s global research of companies and consumers…
76. Delivering Awesome Virtual Buyer Presentations: How Total Cluster Fudge Does It
Jun 1 • 26 min
Total Cluster Fudge makes several lines of baked goods ranging from the unapologetically indulgent to the healthy and nutritionally dense. Founder Alisa Shakespeare has seen a ton of success with ECRM’s digital solutions. Her RangeMe Verified Premium…
75. Overstock.com’s Kate Soffe on the ECRM Virtual Session Experience
May 28 • 15 min
Overstock.com’s Kate Soffe was among the more than 70 buyers who participated in ECRM’s first virtual session ever: the Healthy Living, Vitamin & Nutrition session, which was held last week. During the span of four days, ECRM hosted more than 630…
74. ECRM’s Virtual Session a ‘Seamless’ Experience for Clorox (Bob Richardson & Alla Scharlinski)
May 25 • 28 min
Clorox was one of the supplier participants of ECRM’s very first virtual session, the Healthy Living, Vitamin & Nutrition Program, during which we hosted more than 630 meetings between buyers and sellers in the vitamin, minerals and supplements…
73. COVID-19’s Lasting Impact on the Mass Retail Landscape: Jeff Woldt, Racher Press
May 20 • 29 min
What will the mass retail landscape look like as we make our way through and past the pandemic? To explore answers to this question, I spoke with Jeff Woldt, VP and Editor-in-Chief at Racher Press, which publishes Chain Drug Review and MMR magazine. Jeff…
72. Walgreens’ Stefanie Kruse on How Covid-19 is Accelerating the Role of Digital
May 18 • 19 min
We’ve all seen how the pandemic has driven many shoppers to digital solutions, whether e-commerce for shopping, telemedicine for pharmacist consultations, or that hybrid of order online and pick up at the store. In this podcast, ECRM SVP of Retail Wayne…
71. How Consumers Will Shop Post Covid-19 (Elizabeth Gretkowski, WSL Strategic Retail)
May 14 • 30 min
As many states look to start opening up their businesses, fear and financial insecurity are still the main drivers of how consumers are shopping. Fear of the coronavirus is keeping many people indoors even after being quarantined for two months, and with…
70. Connecting With Buyers When You Can’t Meet in Person: Stephen Caldwell, Swiss Rosti
May 12 • 30 min
In this interview, ECRM’s Joseph Tarnowski speaks with Stephen Caldwell, Founder of Swiss Rosti, which makes “Crispy Potato-Filled Pockets of Deliciousness.” And Joe can tell you first-hand that that is an accurate description of the products because he…
69. How TickKey Intl. Connects with Buyers Around the World via ECRM Virtual Solutions
May 7 • 27 min
If you are a supplier considering participation on one of ECRM’s virtual solutions, then this is the podcast for you. In this episode, ECRM’s Joseph Tarnowski speaks with Donna Lucente, CEO of Tick Key, which makes an innovative tick removal product that…
68. ECRM Euro Virtual Solutions: A Seller’s Experience (Merzdorf Fine Food)
May 5 • 25 min
In this podcast episode, I speak wth Andrzej Grudniok of Merzdorf Fine Food, which makes high-protein healthy snacks made from chicken breast fillets. The company won a buyers choice award at last year’s ECRM Euro Food session, and I was supposed to meet…
67. Irish Distributor Taps ECRM for Virtual Product Discovery (David Morrin, Wholefoods Wholesale)
May 3 • 19 min
Last week ECRM launched its Efficient Supplier Introductions in Europe, giving retailers, wholesalers and foodservice operators the ability to meet with suppliers at scale in a virtual format so that they can continue their product discvery efforts even…
66. The Art of Differentiation in the Face of Adversity: Branding Expert & Author David Brier
Apr 30 • 43 min
In these challenging times, there are two options. You can freeze in fear, and do nothing, or you can take action. David Brier is all about taking action. He’s a branding expert and Creative Director of DBD International, as well as the author of Brand…
65. Ecommerce Auto-Replenishment in a Post Covid-19 World (Tom Furphy, Consumer Equity Partners)
Apr 27 • 34 min
In this episode, Wayne Bennett, SVP, Retail for ECRM and Tom Furphy, CEO of Consumer Equity Partners, discuss the growing importance and growth of e-commerce in today’s retail environment, and how auto-replenishment capabilities can help grow basket size,…
64. Covid-19 and the CBD Category: Challenges & Opportunities (Bethany Gomez, Brightfield Group)
Apr 23 • 25 min
The CBD industry was just starting to gain momentum in mass retail when the coronavirus hit the United States. The pandemic impacted CBD supply chains and posed a challenge to startup brands that depended heavily on outside investments. Yet at the same…
63. Yesway’s Derek Gaskins: Meeting the Covid-19 Crisis with Flexibility & Agility
Apr 19 • 26 min
Flexibility and agility are the key traits that Yesway’s Derek Gaskins attributes to the convenience store chain’s ability to adapt to the challenges posed by the Covid-19 pandemic. This flexibility and agility comes in numerous forms, including finding…
62. CBD Emporium’s Andrew Young Turns to Virtual Platforms for Product Sourcing
Apr 16 • 40 min
Andrew Young is the Vice President of Product Management and Vendor Relations for CBD Emporium, a retailer with stores across Arizona that offers a full range of branded and store brand CBD products. Its associates provide a very consultative approach to…
61. Staying Engaged With Customers During COVID-19: Manna Kadar, Founder of Manna Kadar Beauty
Apr 15 • 42 min
In this episode, ECRM’s Joseph Tarnowski spoke with Manna Kadar, Founder and CEO of Manna Kadar Beauty, about how she has adjusted to the challenges of the Coronavirus pandemic –– not just as a business owner, but also as a mom. They discussed the various…
60. Getting Back to Business Post Covid-19: What Bars & Restaurants Need to Know
Apr 12 • 42 min
Once the coronavirus pandemic passes, we’ll all be getting back to business — but getting back to business for bars and restaurants may be particularly challenging with potental social distancing requirements and consumers who will remain cautious about…
59. The Value of Virtual Buyer Meetings: Pamela Heyward, Founder of SOS Life Sciences
Apr 10 • 17 min
In this episode, I speak with Pamela Hayward, Founder of SOS Life Sciences, which makes solutions for people and pets living with diabetes. We discuss her recent successful participation in an ECRM Efficient Supplier Introduction, as well as the value of…
58. How Covid-19 is Impacting the School/Office Supplies Category: Leen Nsouli, NPD
Apr 9 • 41 min
Now that we’ve been under the stay-at-home order for a few weeks, consumers have been seeking out products that can help them and their families better cope with isolation, and many of these products are within the school and office supplies category.…
57. Managing in the Age of COVID19: Perspectives from Leading CPG Sales & Marketing Consultants
Apr 9 • 36 min
ECRM’s SVP of Retail Wayne Bennett speaks with Roger Gravitte, Chief Operating Officer of The Emerson Group, Jeff Mueller, Senior Director, Trade Marketing/Analytics & Insights of The Greenwood Group, and Kristine Urea, EVP of Market Performance Group,…
56. Cul+ure Collective’s Virtual Happy Hour & Cocktail Class: Innovation in a Time of Crisis
Apr 7 • 50 min
Cul+ture Collective’s Virtual Happy Hour and Cocktail Class is a weekly live event that the restaurant and hospitality company started when restaurants were closed to dine-in customers due to coronavirus, and takes place every ‪Saturday at 5pm‬. It draws…
55. Creating Contextual Content During the Coronavirus Pandemic (Mark Evans, The Sasha Group)
Apr 6 • 40 min
For brands, developing content that’s contextual to the market is more important now than ever before. At a time where consumers are concerned with survival, finding peace of mind, and establishing somea sense of normalcy, a brand’s content must be…
54. Covid-19’s Impact on Retail & CPG: Joan Driggs, VP of Content & Thought Leadership, IRI
Apr 5 • 41 min
In this episode, ECRM’s Joseph Tarnowski speaks with Joan Driggs, VP of Content & Thought Leadership for IRI, which just hosted a webcast about how the coronavirus pandemic has impacted the retail and CPG industries. We discuss some of the key findings…
53. Social Responsibility & Covid-19: Mel Bandler, Fair Trade USA
Apr 5 • 34 min
Fair Trade USA seeks to build a model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and their communities around the world. It also helps…
52. ECRM Efficient Supplier Introductions: A Supplier’s Experience (George Mandras, Flex Beauty Labs
Apr 3 • 11 min
If you are a supplier and thinking of participating in an ECRM Efficient Supplier Introduction program, then this podcast is for you. In this episode, ECRM’s Joseph Tarnowski speaks with George Mandras, President of Flex Beauty Labs, who discusses his…
51. Young Nails’ CEO Habib Salo: Delivering Value with Beauty Content During Covid-19
Apr 2 • 50 min
Those beauty suppliers out there definitely want to check out this interview. In this interview, ECRM’s Joseph Tarnowski speaks with Habib Salo, CEO of Young Nails about how he leverages digital content and social media to stay engaged with his audience –…
50. Albertsons Marketplace, Covid-19, and How Everything Changed in 3 Weeks
Apr 1 • 41 min
During this episode, ECRM’s Joseph Tarnowski speakwith Jeff Bordes, the Business Development Manager for Albertsons Marketplace, about how much has changed since they last spoke on March 13. Consumers are now flooding the ecommerce site to pick up those…
49. How Coronavirus Has Changed the Way Consumers Shop: Wendy Liebmann, WSL Strategic Retail
Mar 30 • 35 min
The coronavirus pandemic has completely changed the way consumers shop. First of all, with a limited number of brick and mortar stores open and people concerned about social distancing, many people have turned to ecommerce. On top of this, with millions…
48. The Impact of Covid-19 on the Beauty Category: Marlea Clark, CMO of Stella Rising
Mar 29 • 34 min
The beauty category may not technically be among those “essentials” customers are yanking off the shelves such as toilet paper and hand sanitizer, but many consumers are turning to products like face masks, hair care and bath bombs for self-care and to…
47. Nicholas Bertram, President of The Giant Company: Adapting to the Coronavirus Pandemic
Mar 27 • 23 min
In this episode, ECRM’s Joseph Tarnowski speaks with Nicholas Bertram, President of The Giant Company, about how his company has adapted to the challenges presented by the coronavirus pandemic. They touch on how the company has dealt with supply chain…
46. How Restaurants Can Survive the Coronavirus Pandemic - and Emerge Stronger (Donald Burns)
Mar 26 • 33 min
If you’re running a restaurant operation during today’s challenging times, then you definitely need to listen to this episode. ECRM’s Joseph Tarnowski speaks with Donald Burns, also known as The Restaurant Coach, who is the author of two books on running…
45. How the Coronavirus Pandemic Has Changed the Way Consumers Think About Food (Kim Kirchherr)
Mar 25 • 47 min
In this podcast episode, ECRM’s Joseph Tarnowski speaks with Kim Kirchherr, President of K2 Outcomes, which specializes in the connection of agriculture, food and health for individuals and organizations. Kim is a Registered Dietitian and certified…
44. Entrepreneurship in the Face of Adversity: LoveHandle Smartphone Grips & the Impact of Covid-19
Mar 24 • 46 min
In this episode, ECRM’s Joseph Tarnowski speaks with Mike Watts and Scott Glaser of LoveHandle Smartphone Grips, a RangeMe Premium member and ECRM program participant that attended our Impulse, Front-End & Checklane as one of The Shark Group suppliers,…
43. Datassential Update: The Impact of Coronavirus on the Restaurant Industry
Mar 23 • 32 min
Datassential update on how the coronavirus is impacting the restaurant industry. This is a video version of the podcast interview with Ian O’Neil in which he and ECRM ‘s Joseph Tarnowski discuss Datassential’s most recent update on how Covid-19 is…
42. Foodservice Buyer Profile: Dot Foods, Inc. (Park Plank, Dir. of Business Development - New Suppl
Mar 22 • 40 min
In this episode me and Stephanie Nicklos from our foodservice team speak with Park Plank, Director of Business Development - New Suppliers for Dot Foods, Inc., which, as a national re-distributor, sits between the manufacturers and distributors to add…
41. Food Trends in 2020 & Beyond: Ian O’Neil, Datassential
Mar 19 • 45 min
In this episode, ECRM’s Joseph Tarnowski speaks with Datassential’s Ian O’Neil about menu trends in the foodservice industry based on recent research from the company. They address four key areas: - Generational shifts in food consumption - The influence…
40. Greystone Premium Organic Tea: Forging Ahead During the Covid-19 Pandemic
Mar 18 • 48 min
ECRM’s Joseph Tarnowski speaks with Shiv Joshi, Managing Director of Greystone Premium Organic Tea about the steps he’s taking to keep his business going during the lockdown we’re all experiencing as a result of the coronavirus. This includes leveraging…
39. How Foodservice Buyers are Adapting to the Covid-19 Pandemic: Keith Schalk, Gordon Food Service
Mar 17 • 41 min
In this episode, ECRM’s Joseph Tarnowski and Stephanie Nicklos speak with Keith Schalk of Gordon Food Service about how Covid-19 has impacted the way the company and its customers are going about their business. Keith gives an overview of the 120-year-old…
38. Albertsons Marketplace: The Impact of Coronavirus on Shopping, Sales & Product Discovery
Mar 13 • 30 min
In this episode, ECRM’s Joseph Tarnowski speaks with Jeff Bordes of Albertsons Marketplace about how the Coronavirus has impacted the e-commerce business. They discuss how shoppers’ buying habits have changed as the virus has become more prevalent,…
37. NPD’s Stephen Baker on Trends, Challenges & Opportunities in the Consumer Technology Segment
Mar 9 • 39 min
This episode is the audio from a presentation given by Stephen Baker of The NPD Group during ECRM’s Innovative Technology Program in Chicago. During the presentation, Stephen discussed trends in the Consumer Technology industry and the future outlook…
36. How Brands Can Bootstrap Awesome Content Marketing (Mark Evans, The Sasha Group)
Mar 5 • 14 min
How emerging brands can bootstrap awesome content marketing: ECRM’s Joseph Tarnowski and Mark Evans of The Sasha Group discuss how brands can develop and deploy effective content at scale with limited resources by leveraging man y of the strategies and…
35. Marketing for 2020 & Beyond: Winning the Battle for Consumer Attention
Mar 3 • 29 min
This episode is the audio from a presentation by Mark Evans of The Sasha Group (a VaynerX Company) given at ECRM’s Innovative Technology Program in Chicago. His presentation focused on marketing for 2020 and beyond, and how to win the battle for consumer…
34. Joe’s Visit to the Planet 13 Dispensary, and What Mass Retailers Selling CBD Can Learn From It
Feb 26 • 14 min
In this podcast, ECRM’s Joseph Tarnowski discusses his observations from a recent visit to the Planet 13 dispensary in Las Vegas, and what learnings mass retailers selling CBD products can learn from it. There are two main takeaways from this: 1.…
33. The Impact of Veganism on the European Beauty Industry (Peter Mudahy, CEO of Pak Group)
Feb 25 • 5 min
ECRM ‘s Joseph Tarnowski and Pak Cosmetics CEO Peter Mudahy discuss the impact of veganism on the cosmetics industry during the ECRM Euro Beauty Program in Barcelona. January has become known as Veganuary when a UK-based nonprofit group by that name was…
32. Tops Markets’ Dir. of Center Store/Grocery Michael Nugent on ECRM’s Format, Process & Culture
Feb 24 • 10 min
Michael Nugent with Tops Markets is not just a 25-year veteran of the grocery industry, but is also an adjunct professor of organizational behavior and so in this interview with ECRM’s Joseph Tarnowski he wears both hats to discuss how the ECRM format,…
31. How SpartanNash Completes its Christmas Candy Planning in Just One Week with ECRM
Feb 21 • 6 min
SpartanNash Candy Category Manager Barry Phillips accomplishes all of his Christmas candy category planning in less than a week at ECRM ‘s Candy Planning: Christmas & Halloween Program. In this interview with ECRM’s Joseph Tarnowski , Barry outlines how…
30. ECRMADVANTAGE: Prepping Suppliers for Successful Buyer Appointments at ECRM Programs
Feb 21 • 6 min
ECRM Client Success Managers help buyers and sellers prep for our programs to ensure they get the most out of their experience. This includes learning the needs and objectives of the buyers, and educating suppliers on how to use our tools, how to prepare…
29. ECRM SupplierDEMAND: Promoting Your Brand to Buyers in Advance of our Programs
Feb 20 • 3 min
The moment a supplier registers for an ECRM program, our Client Success Managers begin promoting them to registered buyers in a process we call SupplierDEMAND. We provide these buyers with all the relevant supplier information, including product…
28. What Consumers are REALLY Saying About the Snack, Coffee, Tea & Cocoa Categories
Feb 19 • 26 min
This podcast was a presentation given by Razi Imam, Co-Founder and CEO of 113 Industries during ECRM’s Snack and Coffee, Tea & Cocoa Programs in Las Vegas. Razi took a deep dive into the changing behaviors of consumers in the categories of snacking and…
27. The Paleo Foundation & Certifications for Paleo, Keto and Grain-Free/Gluten-Free Foods
Feb 18 • 6 min
The Paleo Foundation has developed certifications for Paleo, Keto and Grain-Free/Gluten-Free foods, and is working with retailers and brands to help consumers navigate these categories as these diets become increasingly prevalent among them. In this…
26. Trends & Opportunities in the Convenience Channel - Full Presentation: Larry Levin, IRI
Feb 18 • 41 min
Here’s the audio from the presentation given by IRI’s Larry Levin an trends and opportunities in the convenience channel at ECRM’s Convenience Program in Las Vegas last month. During the presentation, Larry discussed what’s driving trip growth, and which…
25. The Importance of Sustainability for CPG Brands: Larry Levin, IRI
Feb 17 • 5 min
IRI ‘s Larry Levin discusses the importance of sustainability for suppliers in the CPG retail industry in this interview with ECRM ‘s Joseph Tarnowski during the Convenience & Impulse Programs in Las Vegas last month. IRI conducted research with NYU Stern…
24. The Shark Group: What it Is, What it Does & Who it Works With (Morri Chowaiki, Head of Sales)
Feb 13 • 11 min
The Shark Group offers a ton of turnkey services to get brands ready for retail. While it’s owned by Daymond John , it has nothing to do with the Shark Tank TV show — indeed, some of its brands did not come from the show. Among the services it provides…
23. CBD Trends in Mass Retail: Larry Levin, IRI Worldwide
Feb 12 • 8 min
IRI ‘s Larry Levin discusses trends in the CBD category with Joseph Tarnowski of ECRM during our Convenience & Impulse Programs in Las Vegas. During the interview, they touch on how the CBD segment is exploding in mass retail, and how keeping an eye on…
22. When a Brand Owner IS an Influencer: Erich Roa, CEO of Pacinos Signature Line
Feb 9 • 25 min
When a brand owner is an influencer with 683K followers on Instagram , it makes for a powerful combination. That’s the case with Pacinos Signature Line CEO Erich Roa, who went from celebrity barber — who has styled Puff Daddy and Jay-Z, to owner of a line…
21. How FTI Brands Expanded Distribution from 200 to 40K Stores in Just One Year.
Feb 9 • 9 min
Hear how FTI Brands LLC went from distribution of its SneakERASER products in 200 stores to 40K+ stores in one year in this video interview with Co-Founders Kevin Consolo (a former ECRMer) and Chris Pavlica . In this interview, ECRM’s Joseph Tarnowski and…
20. Driving Sales in the Convenience Channel (Alan Adato, Yesway)
Feb 2 • 7 min
Yesway Merchandising & Procurement Manager Alan Adato discusses several ways to boost sales in the Convenience category, which was the topic of the roundtable discussion he moderated during the ECRM Convenience Program in Vegas. In this interview with…
19. Best Practices for Sellers Participating in ECRM Programs (Jack Savdie, Global Beauty Care)
Feb 2 • 11 min
ECRM’s Joseph Tarnowski speaks with veteran ECRM seller participant Jack Savdie of GLOBAL BEAUTY CARE, INC about how to get the most from buyer meetings at ECRM programs. Jack has been participating in ECRM programs for years, and has won multiple Buyers…
18. Mirza Minds’ Fam Mirza on Entrepreneurship & Successful Product Launches
Jan 31 • 7 min
ECRM VP of Content Joseph Tarnowski and CEO of Mirza Minds Fam Mirza discuss what it takes to be a successful entrepreneur, as well as the criteria behind successful products during ECRM’s Impulse, Front-End & Checklane Program, where Fam was a special…
17. Opportunities for Growth in the Convenience Channel: Larry Levin, IRI Worldwide
Jan 28 • 6 min
IRI’s Larry Levin discusses opportunities for growth — in trips as well as CPG sales — in the convenience channel, during ECRM ‘s Convenience Program in Las Vegas. While there are some categories that will always be mainstays of the convenience channel,…
16. Ways to Flex Your Social Media Muscle: Nancy Trent, Founder & CEO, Trent & Co.
Jan 25 • 39 min
Nancy Trent, Founder & CEO of Trent & Co. gave a presentation titled, “Ways to Flex Your Social Media Muscle” during ECRM’s Everyday and Holiday Cosmetics, Fragrance & Bath Program in Chicago. Social media supports the human need for social interaction.…
15. How to Drive Explosive Brand Growth: Mark Evans, The Sasha Group (a VaynerX Company)
Jan 23 • 51 min
This is the audio from a presentation given by Mark Evans, Executive Director of The Sasha Group (a VaynerX Company) during ECRM’s Vitamin, Weight Management & Sports Nutrition Program, in which he provided practical tips on how emerging brands can boost…
14. TBT - Jocko Willink & Brian Littlefield Discuss the Origin of the Origin Labs Nutritional Supple
Jan 23 • 21 min
Former Navy SEAL commander and best-selling author of “Extreme Ownership” Jocko Willink and Brian Littlefield, CEO of Origin Labs discuss their line of nutritional supplements as well as their engagement with the Jocko Podcast community during ECRM’s…
13. How to Amplify Your Influencer Marketing Content: Karen Koslow, Wellness Amplified
Jan 22 • 5 min
Once you are working with influencers, it’s important to amplify their content beyond its organic reach to get maximum exposure and ROI. In this interview with ECRM ‘s Joseph Tarnowski , Wellness Amplified Founder and CEO Karen Koslow discusses how brands…
12. ECRM Buyer Profile: Diana Gumbs, Category Manager - Beauty, Wakefern Food Corp.
Jan 21 • 5 min
Wakefern Food Corp. Category Manager Diana Gumbs gives an overview of her company, the markets and consumers it serves, as well as the trends in beauty products among them during this interview with ECRM ‘s Joseph Tarnowski at our Everyday and Holiday…
11. Navigating the CBD Legal & Regulatory Landscape (Bridget Hill-Zayat, Hoban Law Group)
Jan 21 • 4 min
NAVIGATING THE CBD LEGAL/REGULATORY LANDSCAPE: Hoban Law Group’s Bridget Hill-Zayat discussed the ever-changing legal and regulatory environment related to CBD during her keynote this morning at ECRM’s Pet CBD and CBD Food & Beverage sessions. In this…
10. CBD Beverage Market Trends (Liz Stahura, BDS Analytics)
Jan 21 • 5 min
CBD BEVERAGE MARKET TRENDS: CBD beverages are already seeing 80 percent growth year-over-year in the dispensary channel, and mass retailers at ECRM’s CBD Food & Beverage Program met with many of these suppliers to be ready once the FDA issues an opinion.…
9. NFL Hall of Famer Terrell Davis and the Origin of his CBD Brand, DEFY
Jan 21 • 7 min
NFL LEGEND AND CBD ENTREPRENEUR Terrell Davis discusses his journey into CBD and how it resulted in the founding of DEFY with ECRM’s Joseph Tarnowski at ECRM’s CBD Food & Beverage Program in Cape Coral, Fla. — where the company also took the 1st Place…
8. Pearl Resourcing Rebrands Charcoal House Product Line for Success at the Shelf
Jan 21 • 9 min
REBRANDING SUCCESS STORY: Great case study on how a supplier leveraged ECRM and Pearl Resourcing to successfully rebrand its line of products for several retailer wins from our programs. This is a long one, but a good one. Charcoal House offers a TON of…
7. How Albertsons Marketplace Works with Brands: Jeff Bordes, Business Development Mgr.
Jan 21 • 3 min
Albertsons Marketplace provides an “endless aisle” for the retailer and serves an an entry point for emerging brands looking to eventually get on the shelves or for established brands to try out new concepts. In this interview with ECRM ‘s Joseph…
6. Selecting the Right Influencers for Your Brand (Karen Koslow, Wellness Amplified)
Jan 20 • 7 min
There is no question that influencer marketing is a powerful way of reaching your target audience. But finding the right influencers to work with for your particular brand is critical. According to Karen Koslow , founder of Wellness Amplified — who spoke…
5. Social Media Engagement & Community Management for Brands: Zain Gaziani, VaynerMedia
Jan 19 • 9 min
ECRM ‘s Joseph Tarnowski and Zain Gaziani of VaynerMedia & Team GaryVee discuss the importance of social media community management for brands. Engagement is a two-way street, and building a thoughtful dialogue with your brand’s audience helps drive…
4. 99 Cents Only Stores Brandy Alexander: ECRM Helping New-to-Desk Buyers Get Quickly Up to Speed
Jan 17 • 3 min
ECRM Programs are a perfect immersion education experience for buyers who are new to a category, like 99 Cents Only Stores Beauty Buyer Brandy Alexander, who joined the company last month and participated in our Everyday and Holiday Cosmetics, Fragrance &…
3. How ECRM & Apex-Brasil Helped Brazilian Brands Reach $122 Million in Sales in the U.S. Market
Jan 16 • 7 min
Trade Partner Organizations like Apex-Brasil leverage ECRM programs to help their supplier-members enter the U.S. retail market. At each category-based ECRM session, these suppliers have opportunities to meet with buyers face-to-face in private,…
2. Virtual Restaurants, Real $$$: (Kristen Adamowski, Uber Virtual Restaurants)
Jan 10 • 5 min
Virtual Restaurants, Real $$$: Uber Virtual Restaurants’ Kristen Adamowski will be presenting at the ECRM Commercial Foodservice Program on how restaurant and foodservice operators can leverage virtual restaurant concepts to drive incremental sales. In…
1. The Importance of Earned Media for Brands: Nancy Trent, Trent & Co.
Dec 13, 2019 • 4 min
EARNED MEDIA 101: This is the first in a series of video interviews on how brands can maximize exposure by getting earned media — media coverage that is not paid for such as articles, blog posts or news features highlighting the vale of their brand. In…