The ECRM Podcast

The ECRM Podcast

www.ecrm.marketgate.com
The ECRM Podcast provides industry insights for buyers and sellers of consumer packaged goods, foodservice, and contract manufacturing services.


48. The Impact of Covid-19 on the Beauty Category: Marlea Clark, CMO of Stella Rising
Mar 29 • 34 min
The beauty category may not technically be among those “essentials” customers are yanking off the shelves such as toilet paper and hand sanitizer, but many consumers are turning to products like face masks, hair care and bath bombs for self-care and to…
47. Nicholas Bertram, President of The Giant Company: Adapting to the Coronavirus Pandemic
Mar 27 • 23 min
In this episode, ECRM’s Joseph Tarnowski speaks with Nicholas Bertram, President of The Giant Company, about how his company has adapted to the challenges presented by the coronavirus pandemic. They touch on how the company has dealt with supply chain…
46. How Restaurants Can Survive the Coronavirus Pandemic - and Emerge Stronger (Donald Burns)
Mar 26 • 33 min
If you’re running a restaurant operation during today’s challenging times, then you definitely need to listen to this episode. ECRM’s Joseph Tarnowski speaks with Donald Burns, also known as The Restaurant Coach, who is the author of two books on running…
45. How the Coronavirus Pandemic Has Changed the Way Consumers Think About Food (Kim Kirchherr)
Mar 25 • 47 min
In this podcast episode, ECRM’s Joseph Tarnowski speaks with Kim Kirchherr, President of K2 Outcomes, which specializes in the connection of agriculture, food and health for individuals and organizations. Kim is a Registered Dietitian and certified…
44. Entrepreneurship in the Face of Adversity: LoveHandle Smartphone Grips & the Impact of Covid-19
Mar 24 • 46 min
In this episode, ECRM’s Joseph Tarnowski speaks with Mike Watts and Scott Glaser of LoveHandle Smartphone Grips, a RangeMe Premium member and ECRM program participant that attended our Impulse, Front-End & Checklane as one of The Shark Group suppliers,…
43. Datassential Update: The Impact of Coronavirus on the Restaurant Industry
Mar 23 • 32 min
Datassential update on how the coronavirus is impacting the restaurant industry. This is a video version of the podcast interview with Ian O’Neil in which he and ECRM ‘s Joseph Tarnowski discuss Datassential’s most recent update on how Covid-19 is…
42. Foodservice Buyer Profile: Dot Foods, Inc. (Park Plank, Dir. of Business Development - New Suppl
Mar 22 • 40 min
In this episode me and Stephanie Nicklos from our foodservice team speak with Park Plank, Director of Business Development - New Suppliers for Dot Foods, Inc., which, as a national re-distributor, sits between the manufacturers and distributors to add…
41. Food Trends in 2020 & Beyond: Ian O’Neil, Datassential
Mar 19 • 45 min
In this episode, ECRM’s Joseph Tarnowski speaks with Datassential’s Ian O’Neil about menu trends in the foodservice industry based on recent research from the company. They address four key areas: - Generational shifts in food consumption - The influence…
40. Greystone Premium Organic Tea: Forging Ahead During the Covid-19 Pandemic
Mar 18 • 48 min
ECRM’s Joseph Tarnowski speaks with Shiv Joshi, Managing Director of Greystone Premium Organic Tea about the steps he’s taking to keep his business going during the lockdown we’re all experiencing as a result of the coronavirus. This includes leveraging…
39. How Foodservice Buyers are Adapting to the Covid-19 Pandemic: Keith Schalk, Gordon Food Service
Mar 17 • 41 min
In this episode, ECRM’s Joseph Tarnowski and Stephanie Nicklos speak with Keith Schalk of Gordon Food Service about how Covid-19 has impacted the way the company and its customers are going about their business. Keith gives an overview of the 120-year-old…
38. Albertsons Marketplace: The Impact of Coronavirus on Shopping, Sales & Product Discovery
Mar 13 • 30 min
In this episode, ECRM’s Joseph Tarnowski speaks with Jeff Bordes of Albertsons Marketplace about how the Coronavirus has impacted the e-commerce business. They discuss how shoppers’ buying habits have changed as the virus has become more prevalent,…
37. NPD’s Stephen Baker on Trends, Challenges & Opportunities in the Consumer Technology Segment
Mar 9 • 39 min
This episode is the audio from a presentation given by Stephen Baker of The NPD Group during ECRM’s Innovative Technology Program in Chicago. During the presentation, Stephen discussed trends in the Consumer Technology industry and the future outlook…
36. How Brands Can Bootstrap Awesome Content Marketing (Mark Evans, The Sasha Group)
Mar 5 • 14 min
How emerging brands can bootstrap awesome content marketing: ECRM’s Joseph Tarnowski and Mark Evans of The Sasha Group discuss how brands can develop and deploy effective content at scale with limited resources by leveraging man y of the strategies and…
35. Marketing for 2020 & Beyond: Winning the Battle for Consumer Attention
Mar 3 • 29 min
This episode is the audio from a presentation by Mark Evans of The Sasha Group (a VaynerX Company) given at ECRM’s Innovative Technology Program in Chicago. His presentation focused on marketing for 2020 and beyond, and how to win the battle for consumer…
34. Joe’s Visit to the Planet 13 Dispensary, and What Mass Retailers Selling CBD Can Learn From It
Feb 26 • 14 min
In this podcast, ECRM’s Joseph Tarnowski discusses his observations from a recent visit to the Planet 13 dispensary in Las Vegas, and what learnings mass retailers selling CBD products can learn from it. There are two main takeaways from this: 1.…
33. The Impact of Veganism on the European Beauty Industry (Peter Mudahy, CEO of Pak Group)
Feb 25 • 5 min
ECRM ‘s Joseph Tarnowski and Pak Cosmetics CEO Peter Mudahy discuss the impact of veganism on the cosmetics industry during the ECRM Euro Beauty Program in Barcelona. January has become known as Veganuary when a UK-based nonprofit group by that name was…
32. Tops Markets’ Dir. of Center Store/Grocery Michael Nugent on ECRM’s Format, Process & Culture
Feb 24 • 10 min
Michael Nugent with Tops Markets is not just a 25-year veteran of the grocery industry, but is also an adjunct professor of organizational behavior and so in this interview with ECRM’s Joseph Tarnowski he wears both hats to discuss how the ECRM format,…
31. How SpartanNash Completes its Christmas Candy Planning in Just One Week with ECRM
Feb 21 • 6 min
SpartanNash Candy Category Manager Barry Phillips accomplishes all of his Christmas candy category planning in less than a week at ECRM ‘s Candy Planning: Christmas & Halloween Program. In this interview with ECRM’s Joseph Tarnowski , Barry outlines how…
30. ECRMADVANTAGE: Prepping Suppliers for Successful Buyer Appointments at ECRM Programs
Feb 21 • 6 min
ECRM Client Success Managers help buyers and sellers prep for our programs to ensure they get the most out of their experience. This includes learning the needs and objectives of the buyers, and educating suppliers on how to use our tools, how to prepare…
29. ECRM SupplierDEMAND: Promoting Your Brand to Buyers in Advance of our Programs
Feb 20 • 3 min
The moment a supplier registers for an ECRM program, our Client Success Managers begin promoting them to registered buyers in a process we call SupplierDEMAND. We provide these buyers with all the relevant supplier information, including product…
28. What Consumers are REALLY Saying About the Snack, Coffee, Tea & Cocoa Categories
Feb 19 • 26 min
This podcast was a presentation given by Razi Imam, Co-Founder and CEO of 113 Industries during ECRM’s Snack and Coffee, Tea & Cocoa Programs in Las Vegas. Razi took a deep dive into the changing behaviors of consumers in the categories of snacking and…
27. The Paleo Foundation & Certifications for Paleo, Keto and Grain-Free/Gluten-Free Foods
Feb 18 • 6 min
The Paleo Foundation has developed certifications for Paleo, Keto and Grain-Free/Gluten-Free foods, and is working with retailers and brands to help consumers navigate these categories as these diets become increasingly prevalent among them. In this…
26. Trends & Opportunities in the Convenience Channel - Full Presentation: Larry Levin, IRI
Feb 18 • 41 min
Here’s the audio from the presentation given by IRI’s Larry Levin an trends and opportunities in the convenience channel at ECRM’s Convenience Program in Las Vegas last month. During the presentation, Larry discussed what’s driving trip growth, and which…
25. The Importance of Sustainability for CPG Brands: Larry Levin, IRI
Feb 17 • 5 min
IRI ‘s Larry Levin discusses the importance of sustainability for suppliers in the CPG retail industry in this interview with ECRM ‘s Joseph Tarnowski during the Convenience & Impulse Programs in Las Vegas last month. IRI conducted research with NYU Stern…
24. The Shark Group: What it Is, What it Does & Who it Works With (Morri Chowaiki, Head of Sales)
Feb 13 • 11 min
The Shark Group offers a ton of turnkey services to get brands ready for retail. While it’s owned by Daymond John , it has nothing to do with the Shark Tank TV show — indeed, some of its brands did not come from the show. Among the services it provides…
23. CBD Trends in Mass Retail: Larry Levin, IRI Worldwide
Feb 12 • 8 min
IRI ‘s Larry Levin discusses trends in the CBD category with Joseph Tarnowski of ECRM during our Convenience & Impulse Programs in Las Vegas. During the interview, they touch on how the CBD segment is exploding in mass retail, and how keeping an eye on…
22. When a Brand Owner IS an Influencer: Erich Roa, CEO of Pacinos Signature Line
Feb 9 • 25 min
When a brand owner is an influencer with 683K followers on Instagram , it makes for a powerful combination. That’s the case with Pacinos Signature Line CEO Erich Roa, who went from celebrity barber — who has styled Puff Daddy and Jay-Z, to owner of a line…
21. How FTI Brands Expanded Distribution from 200 to 40K Stores in Just One Year.
Feb 9 • 9 min
Hear how FTI Brands LLC went from distribution of its SneakERASER products in 200 stores to 40K+ stores in one year in this video interview with Co-Founders Kevin Consolo (a former ECRMer) and Chris Pavlica . In this interview, ECRM’s Joseph Tarnowski and…
20. Driving Sales in the Convenience Channel (Alan Adato, Yesway)
Feb 2 • 7 min
Yesway Merchandising & Procurement Manager Alan Adato discusses several ways to boost sales in the Convenience category, which was the topic of the roundtable discussion he moderated during the ECRM Convenience Program in Vegas. In this interview with…
19. Best Practices for Sellers Participating in ECRM Programs (Jack Savdie, Global Beauty Care)
Feb 2 • 11 min
ECRM’s Joseph Tarnowski speaks with veteran ECRM seller participant Jack Savdie of GLOBAL BEAUTY CARE, INC about how to get the most from buyer meetings at ECRM programs. Jack has been participating in ECRM programs for years, and has won multiple Buyers…
18. Mirza Minds’ Fam Mirza on Entrepreneurship & Successful Product Launches
Jan 31 • 7 min
ECRM VP of Content Joseph Tarnowski and CEO of Mirza Minds Fam Mirza discuss what it takes to be a successful entrepreneur, as well as the criteria behind successful products during ECRM’s Impulse, Front-End & Checklane Program, where Fam was a special…
17. Opportunities for Growth in the Convenience Channel: Larry Levin, IRI Worldwide
Jan 28 • 6 min
IRI’s Larry Levin discusses opportunities for growth — in trips as well as CPG sales — in the convenience channel, during ECRM ‘s Convenience Program in Las Vegas. While there are some categories that will always be mainstays of the convenience channel,…
16. Ways to Flex Your Social Media Muscle: Nancy Trent, Founder & CEO, Trent & Co.
Jan 25 • 39 min
Nancy Trent, Founder & CEO of Trent & Co. gave a presentation titled, “Ways to Flex Your Social Media Muscle” during ECRM’s Everyday and Holiday Cosmetics, Fragrance & Bath Program in Chicago. Social media supports the human need for social interaction.…
15. How to Drive Explosive Brand Growth: Mark Evans, The Sasha Group (a VaynerX Company)
Jan 23 • 51 min
This is the audio from a presentation given by Mark Evans, Executive Director of The Sasha Group (a VaynerX Company) during ECRM’s Vitamin, Weight Management & Sports Nutrition Program, in which he provided practical tips on how emerging brands can boost…
14. TBT - Jocko Willink & Brian Littlefield Discuss the Origin of the Origin Labs Nutritional Supple
Jan 23 • 21 min
Former Navy SEAL commander and best-selling author of “Extreme Ownership” Jocko Willink and Brian Littlefield, CEO of Origin Labs discuss their line of nutritional supplements as well as their engagement with the Jocko Podcast community during ECRM’s…
13. How to Amplify Your Influencer Marketing Content: Karen Koslow, Wellness Amplified
Jan 22 • 5 min
Once you are working with influencers, it’s important to amplify their content beyond its organic reach to get maximum exposure and ROI. In this interview with ECRM ‘s Joseph Tarnowski , Wellness Amplified Founder and CEO Karen Koslow discusses how brands…
12. ECRM Buyer Profile: Diana Gumbs, Category Manager - Beauty, Wakefern Food Corp.
Jan 21 • 5 min
Wakefern Food Corp. Category Manager Diana Gumbs gives an overview of her company, the markets and consumers it serves, as well as the trends in beauty products among them during this interview with ECRM ‘s Joseph Tarnowski at our Everyday and Holiday…
11. Navigating the CBD Legal & Regulatory Landscape (Bridget Hill-Zayat, Hoban Law Group)
Jan 21 • 4 min
NAVIGATING THE CBD LEGAL/REGULATORY LANDSCAPE: Hoban Law Group’s Bridget Hill-Zayat discussed the ever-changing legal and regulatory environment related to CBD during her keynote this morning at ECRM’s Pet CBD and CBD Food & Beverage sessions. In this…
10. CBD Beverage Market Trends (Liz Stahura, BDS Analytics)
Jan 21 • 5 min
CBD BEVERAGE MARKET TRENDS: CBD beverages are already seeing 80 percent growth year-over-year in the dispensary channel, and mass retailers at ECRM’s CBD Food & Beverage Program met with many of these suppliers to be ready once the FDA issues an opinion.…
9. NFL Hall of Famer Terrell Davis and the Origin of his CBD Brand, DEFY
Jan 21 • 7 min
NFL LEGEND AND CBD ENTREPRENEUR Terrell Davis discusses his journey into CBD and how it resulted in the founding of DEFY with ECRM’s Joseph Tarnowski at ECRM’s CBD Food & Beverage Program in Cape Coral, Fla. — where the company also took the 1st Place…
8. Pearl Resourcing Rebrands Charcoal House Product Line for Success at the Shelf
Jan 21 • 9 min
REBRANDING SUCCESS STORY: Great case study on how a supplier leveraged ECRM and Pearl Resourcing to successfully rebrand its line of products for several retailer wins from our programs. This is a long one, but a good one. Charcoal House offers a TON of…
7. How Albertsons Marketplace Works with Brands: Jeff Bordes, Business Development Mgr.
Jan 21 • 3 min
Albertsons Marketplace provides an “endless aisle” for the retailer and serves an an entry point for emerging brands looking to eventually get on the shelves or for established brands to try out new concepts. In this interview with ECRM ‘s Joseph…
6. Selecting the Right Influencers for Your Brand (Karen Koslow, Wellness Amplified)
Jan 20 • 7 min
There is no question that influencer marketing is a powerful way of reaching your target audience. But finding the right influencers to work with for your particular brand is critical. According to Karen Koslow , founder of Wellness Amplified — who spoke…
5. Social Media Engagement & Community Management for Brands: Zain Gaziani, VaynerMedia
Jan 19 • 9 min
ECRM ‘s Joseph Tarnowski and Zain Gaziani of VaynerMedia & Team GaryVee discuss the importance of social media community management for brands. Engagement is a two-way street, and building a thoughtful dialogue with your brand’s audience helps drive…
4. 99 Cents Only Stores Brandy Alexander: ECRM Helping New-to-Desk Buyers Get Quickly Up to Speed
Jan 17 • 3 min
ECRM Programs are a perfect immersion education experience for buyers who are new to a category, like 99 Cents Only Stores Beauty Buyer Brandy Alexander, who joined the company last month and participated in our Everyday and Holiday Cosmetics, Fragrance &…
3. How ECRM & Apex-Brasil Helped Brazilian Brands Reach $122 Million in Sales in the U.S. Market
Jan 16 • 7 min
Trade Partner Organizations like Apex-Brasil leverage ECRM programs to help their supplier-members enter the U.S. retail market. At each category-based ECRM session, these suppliers have opportunities to meet with buyers face-to-face in private,…
2. Virtual Restaurants, Real $$$: (Kristen Adamowski, Uber Virtual Restaurants)
Jan 10 • 5 min
Virtual Restaurants, Real $$$: Uber Virtual Restaurants’ Kristen Adamowski will be presenting at the ECRM Commercial Foodservice Program on how restaurant and foodservice operators can leverage virtual restaurant concepts to drive incremental sales. In…
1. The Importance of Earned Media for Brands: Nancy Trent, Trent & Co.
Dec 13, 2019 • 4 min
EARNED MEDIA 101: This is the first in a series of video interviews on how brands can maximize exposure by getting earned media — media coverage that is not paid for such as articles, blog posts or news features highlighting the vale of their brand. In…