Audience

Audience

audience.castos.com
Our quest to put the best podcast growth strategies to the test. An honest, unfiltered, and realtime view inside one brand's journey to growing an impactful podcast


How To Create A Narrative Podcast (& Why You Should Try It)
Feb 13 • 24 min
Six weeks into this experiment and a handful of data analyses later, we discovered our narrative style episodes were driving the most engagement. More listeners were tuning in the first day the episode dropped and the passive listens over time continue…
Jack Rhysider Talks Podcast Promotion & Darknet Diaries
Feb 6
In this episode of Audience, I sit down with Jack Rhysider from the Darknet Diaries podcast and dig into his journey promoting his podcast. With +200K listeners and counting, Jack is not only the host of an insanely popular podcast but he also talks…
Early Results And Growth Strategy Looking Ahead
Jan 29 • 18 min
Audience was born to be an unfiltered, raw look at one brand’s quest to test the most popular podcast growth strategies. To stay true to our word, we’re looking back at our results to date and detailing what lies ahead. In the 10th episode, Early Results…
The 4 Best Paid Acquisition Channels To Grow Your Listenership
Jan 22 • 23 min
In this episode of Audience we talk through the 4 most common advertising platforms you can use to grow your podcast. While the quality of your content is, and likely will always be, King if you have the budget to amplify that already-awesome content with…
8 Tips To Podcast More Efficiently
Jan 16 • 13 min
When it comes to creating great content everything starts with consistency. You’ve got to be able to publish episodes on schedule, week after week. And a big part of that is having a system to allow you to create those episodes easily over time, with…
Effective Podcast Promotion Strategies
Jan 8
In this our 6th episode of the Audience podcast we dive into the tactics you can use to broaden your listenership through better promoting your podcast. Promoting your podcast comes down to finding new ways to reach prospective listeners outside of your…
Becoming A Content Leader with Srini Rao
Jan 2
Being a content leader (as opposed to a follower and copying what everyone else is doing) is scary, especially for first-time podcasters. In Audience’s episode 5, we’re taking a closer look at podcast content tips. But this “Blue Ocean” of content for…
Launch Day
Dec 26, 2019
In this episode of Audience, we cover the results of our launch day, talk about how we approached launching the podcast, and what some of the early analytics around the launch day episodes are. From here the fun (and hard) part starts, where we will begin…
Crafting The Narrative
Dec 19, 2019
In this episode, we talk through what makes up a good story for your podcast, and why it’s an essential step in creating engaging and shareworthy content. These days creating the same content as the rest of the shows in your niche just isn’t good enough.…
Podcast Setup And Gear
Dec 19, 2019
Everyone’s favorite topic, and an important one here at the beginning of your podcasting journey is a podcast’s setup. If you’re new to recording high quality audio then sit down for a crash course in podcast setups. After this episode, you’ll be able to…
Why And For Whom We’re Podcasting
Dec 19, 2019
These two questions are so essential that we put them into this inaugural episode of Audience. If you don’t have a well thought out and defensible answer for: Why you’re podcasting Who you’re podcasting for Then stop everything else now and let’s figure…
Teaser
Dec 10, 2019 • 10 min
In this episode we set the stage for the Audience podcast. Here we talk through why we’re doing this show, what it’s aim is, and who the podcast is for. Through the course of this show we’re going to explore all of the ways to grow a podcast audience.…