How Would You Beat?

How Would You Beat?
A podcast that shows you how to use jobs-to-be-done (JTBD) innovation methods. This podcast is created by for product, marketing, and sales teams that want to learn how to use the JTBD methods to build, market, and sell products that will win …

How would you beat Microsoft?
Feb 18 • 32 min
Learn how to use Jobs-to-be-Done innovation methods to beat Microsoft.
How would you beat Facebook?
Dec 5, 2019 • 23 min
Learn how to define your customer’s Job-to-be-Done using Facebook as an example.
Introducing How Would You Beat?
Dec 3, 2019 • 2 min
Introduction to the How Would You Beat podcast.