Audio Branding

Audio Branding

audiobrandingpodcast.com
Keeping a consistent sound in how you present your company really is the “hidden gem” of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I’ll be exploring that here.


Vocal Coach, Judy Rodman – Part 2
Jul 1 • 29 min
Here’s the second part of my interview with vocal coach, Judy Rodman. We talked about how Judy helps her students gain access to their full array of vocal possibilities and the importance of determining intention when approaching a vocal piece. We also…
Vocal Coach, Judy Rodman – Part 1
Jun 24 • 20 min
Judy Rodman has spent over 50 years in the music industry. She’s been a top session singer, recording artist, stage and TV performer, songwriter, studio producer, public speaker, and coach. Judy teaches singers and speakers globally both from her office…
Marketing Upheaval Expert, Rudy Fernandez – Part 2
Jun 17 • 20 min
Here’s the second part of my interview with marketing upheaval expert Rudy Fernandez. We talked about how he directs voice talent while in a session and the most important thing to consider when doing so. We also spoke about things like: How Rudy…
Marketing Upheaval Expert, Rudy Fernandez – Part 1
Jun 10 • 23 min
Rudy Fernandez is the founder of Creative Outhouse, a creative marketing agency that specializes in launching brands, and is the host of the Marketing Upheaval podcast. His knowledge of and experience in the science of behavior change helps his clients…
Multimedia Storyteller, Brandee Sanders – Part 2
Jun 3 • 27 min
Here’s the second part of my wild ride of an interview with Multimedia Storyteller, Brandee Sanders. We talked about her journey as a woman in tech and what other women in tech must consider when advancing in the field. We also discussed: How Brandee…
Multimedia Storyteller, Brandee Sanders – Part 1
May 27 • 39 min
Brandee Sanders is an award-winning digital leader, tech strategist, multimedia storyteller, and data translator. She develops and accelerates her clients’ vision by working at the intersection of data, commerce, content, and creative. She’s worked with a…
Musician, Author, & Teacher, Bob Baker – Part 2
May 20 • 23 min
Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts. We…
Musician, Author, & Teacher, Bob Baker – Part 1
May 13 • 20 min
Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The…
Global Brand Strategist, Edward Farley – Part 2
May 6 • 20 min
Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.
Global Brand Strategist, Edward Farley – Part 1
Apr 29 • 20 min
In the first part of my conversation with Ed, we discussed how he became interested in branding and marketing and how important he feels it is in various different ways.
Why Audio Branding? - Tips on How To Be Intentional With Your Sound
Apr 22 • 8 min
There are a lot of reasons why this particular advertising and marketing strategy can be extremely powerful. I talk about some of them.
Brand & Marketing Motivator, Corey Dissin - Part 2
Apr 15 • 25 min
The second part of my interview with brand & marketing motivator, Corey Dissin. Find out more about the only difference between social media, broadcast television, a movie theater, the radio, and a streaming service - among other things. Corey will help…
Brand & Marketing Motivator, Corey Dissin - Part 1
Apr 8 • 29 min
The first part of my discussion with brand and marketing motivator, Corey Dissin. Find out how businesses are missing out by not utilizing social media to its maximum potential - among other things.
Audio Alchemist, Steve Keller - Part 2
Apr 1 • 31 min
In the second part of my interview with Audio Alchemist, Steve Keller, we dove into how brands can harness the power of archetypes as well as what Steve calls the three pillars of return on sonic investment.
Audio Alchemist, Steve Keller - Part 1
Mar 25 • 31 min
In the first part of my conversation with Audio Alchemist, Steve Keller, we discussed his three passions and some of the research he has done, along with many other topics.
Storyteller, Dave Bricker - Part 2
Mar 18 • 20 min
The second part of my interview with Dave Bricker where we discuss the four elements of a story, the difference between anecdotes and stories, and how to add value to people’s lives through storytelling.
Storyteller, Dave Bricker - Part 1
Mar 11 • 26 min
The first part of my interview with Dave Bricker and where he discusses how he teaches the art of business transformation through storytelling (among other things).
Brainwave Entrainment Expert, Morry Zelcovitch - Part 2
Mar 4 • 18 min
In the second part of my interview with Morry Zelcovitch, we got a bit more philosophical. His work and research has led him to some very insightful observations about how he now deals with things in a healthier (brain chemistry-wise) manner - and how…
Brainwave Entrainment Expert, Morry Zelcovitch - Part 1
Feb 26 • 28 min
Morry Zelcovitch has had a lot of challenges in his life including depression and addiction. In his search for something to help him with his difficulties, he came across something called “binauaral beats” and that led him into the brainwave entrainment…
Creative Director, Monte Bowden - Part 2
Feb 19 • 25 min
The second part of my interview with Creative Director, Monte Bowden.
Creative Director, Monte Bowden - Part 1
Feb 12 • 26 min
Part 1 of my interview with Creative Director, Monte Bowden.
Josuel Rogers of Hip Hop Culture Coaching - Part 2
Feb 5 • 19 min
My interview with Hip Hop Culture Coach, Josuël Rogers - Part 2.
Josuel Rogers of Hip Hop Culture Coaching - Part 1
Jan 29 • 17 min
My interview with Hip Hop Culture Coach, Josuël Rogers - Part 1.
The Architecture of Sound
Jan 22 • 3 min
We create lots of pieces of media that include sound as an element. But what about actual, physical, spaces? This is where architecture and sound vibrations, meet.
Sound Designer & Studio Owner, John McClain - Part 2
Jan 15 • 13 min
My interview with owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada - Part 2.
Sound Designer & Studio Owner, John McClain - Part 1
Jan 8 • 18 min
My interview with owner and lead sound designer/mixer at The Dog and Pony Show in Las Vegas, Nevada - Part 1.
18 Minutes to Harness The Power of Sound
Jan 1 • 4 min
Sound has a very powerful effect on our behavior and it can be used to great affect in a variety of different settings.
Audio Branding Podcast Trailer
Jan 1
What can you expect from this podcast? I explain what the podcast is about, what episode it would be best to start with, and how to get in touch with me, if you’d like to do that.
Podcast Producer, Kattie Laur - Part 2
Dec 25, 2019 • 22 min
The second part of a discussion with podcast producer Kattie Laur where she talks about why she feels podcasts are so important right now.
Podcast Producer, Kattie Laur - Part 1
Dec 18, 2019 • 18 min
The first part of a discussion with podcast producer Kattie Laur where she talks about why she feels podcasts are so important right now.
This Might Make You Really Uncomfortable
Dec 11, 2019 • 4 min
I deep dive into the world of ASMR and how it can be either really relaxing or make you very uncomfortable.
Creative Director, Hannah Strenger
Dec 4, 2019 • 16 min
I talk with Creative Director, Hannah Strenger about her thoughts on audio branding and how she crafts consistent sound for her client’s projects.
Is It Too Late?
Nov 27, 2019 • 4 min
So according to Forbes (https://www.forbes.com/sites/paularmstrongtech/2019/02/14/mastercard-just-spent-a-ton-of-cash-on-a-jingle-you-wont-care-about/) - Mastercard spent $15 Million Dollars on their new sonic branding. I talk about this in my latest…
Intro: Time For A Transition
Nov 23, 2019 • 3 min
What this new show will be about and why I transitioned to a new podcast.