3 Clips | Dissecting Great Podcasts

3 Clips | Dissecting Great Podcasts

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Understanding great podcasts, a few little pieces at a time. 3 Clips, from Marketing Showrunners, is a show for marketers who make podcasts for their brands. (MSR covers the movement of brands making original series, with subscribers from Red Bull, Roku, Adobe, Salesforce, Shopify, Amazon Prime, the BBC, a16z, Zendesk, Mailchimp, Wistia, HubSpot, and thousands more.) New episodes every Monday. Hosted by Jay Acunzo and the MSR team.


CONFLICTED: The Process Driving Jaw-Dropping Shows
Oct 15 • 46 min
Inside one of the most creatively ambitious podcasts about the war on terror. Learn how process enhances complicated creative endeavors, and why this show stands out when its topics have been widely explored — and how you can too.
TD Bank’s Power of Wow: A Genuinely Good, Narrative-Style, Internal Corporate Show (ft. Scott Monty)
Oct 5 • 45 min
Scott Monty faced daunting challenges making this show for TD Bank. First off, it’s a bank. They’re not exactly the most creative brand in the world. Second, the show is meant for the internal team. Yes, this is a corporate communications, internal-only…
Song Exploder: How Small Choices Create Big Feels
Sep 9 • 47 min
Song Exploder is one of the most widely celebrated podasts on this or any other planet. The host, Hrishikesh Hirway, is a multi-hyphenate kind of creator working across a number of impressive projects and roles. Most notably on this show, however, he…
Special Bonus Episode: Inside the Making of a Documentary Series (Help Scout’s Against the Grain)
Sep 1 • 60 min
A replay of the live call that 3 Clips host Jay Acunzo held with viewers of his brand new docuseries, Against the Grain, built with the brand Help Scout.Join Jay (ATG’s host, writer, and co-director), producer Tyler Bouchard, and DP/editor Travis Wilber…
Breaking Brand: A New Model for Branded Podcasts? (ft. Buffer’s Ash Read)
Aug 24 • 58 min
Most brands make podcasts that sound like everyone else’s. Something better doesn’t require massive budgets or decades of experience. Instead, we can start our process by addressing four core challenges: say something that matters, get listeners to the…
Practice First: How to Answer The Critical Question (ft. Lessonly’s Ben Battaglia)
Aug 17 • 41 min
Every listener to your podcast will arrive with the same question, whether they’re just arriving or coming back for the next episode. This question — which we can call the “critical question” — can make or break the entire experience for them. The problem…
Writing Magic: Have You Heard George’s Podcast?
Jul 22 • 38 min
When you host a podcast, your voice becomes a creative tool. Perhaps for the first time, you’re challenged to think about your words as something you wield, something you can strategically deploy to create meaning and inspire action in others. Your voice…
Listener Mailbag: Growing Shows, Picking Topics, a Useful Spin on Gathering Feedback, and More
Jun 29 • 30 min
Marketing Showrunners founder Jay Acunzo answers five questions from listeners and announces a new public project for podcasters.Special thanks to listeners who submitted questions for this episode, especially those we used in the final edit: Abby…
You’re Wrong About: The Premise/Format Dynamic
Jun 22 • 43 min
The show You’re Wrong About reveals how we’re often wrong about what it takes to improve our production value. It’s not about budget. It’s about a well-crafted premise, then using that premise to alter your episode’s format. The two connect. Your premise…
Dear Young Rocker: Inside an Overlooked Show Format
Jun 15 • 46 min
Dear Young Rocker is a podcast from Double Elvis, hosted by Chelsea Ursin. The show offers an episode format that is bizarrely under-used by podcasters, entrepreneurs, and marketers everywhere. Why? And what can we learn from the tiny moments inside this…
The Nod Blends What We Want with What We Need | Clipped
Jun 8 • 23 min
We believe great podcasts do so much more than just entertain, distract, or even inform. They do more than help us. They change us. As showrunners, our listeners will invest hours into our podcasts, and we have the opportunity to say something matters, to…
Brian Koppelman Seizes The Moment | Clipped
May 18 • 17 min
Deconstructing an interview clip between Billions’ Brian Koppelman and SNL’s Melissa Villasenor, revealing two hidden traits of great interview podcasts. Brian Koppelman’s show The Moment is a look into pivotal moments that shaped great creative careers.…
Bill Simmons Leads the Witness | Clipped
May 4 • 20 min
On our first episode of “Clipped,” we deconstruct a telling moment from the Bill Simmons Podcast that can help us become better interviewers. Our clip today reveals a technique we can use, but be forewarned: It can break in either direction, good or…
Clipped
Apr 20 • 4 min
Welcome to 3 Clips! Err … Clipped.
Creative Blocks with Joe Lazauskas: What Prevents Quality Content, Really? Plus, the 4 Traits of Great Stories
Apr 16 • 24 min
It’s the second edition of our miniseries with Contently’s head of marketing Joe Lazauskas. In this episode, author and MSR founder Jay Acunzo talks to Joe about a common objection to creating higher quality content: resource constraints. Joe dives into…
Big Questions on Brands and Shows with Phil Nottingham of Wistia
Apr 13 • 60 min
Phil Nottingham is a brand strategist at Wistia. In this episode, author and Marketing Showrunners founder Jay Acunzo grapples with some big questions about how to measure and discuss the power of shows internally at a brand. Phil joins him to make sense…
ProfitWell’s Recur Now: Inside a Daily(!) Podcast
Apr 6 • 53 min
Abby Sullivan is the co-host and editor of the daily podcast Recur Now, from ProfitWell. The company isn’t huge (they recently passed 100 employees across 3 offices, mainly found in Boston). They don’t have endless resources, nor a roster of expensive…
Inside 3 of Podcasting’s Brightest Minds, with Lindsay Tjepkema (CEO, Casted)
Mar 23 • 53 min
Lindsay Tjepkema is the cofounder and CEO of Casted, a software platform built specifically for marketers who make shows. Today, she joins Jay Acunzo to talk about three quotes from three distinct voices in the podcasting space, all of which appeared on…
Creative Blocks: Resource Constraints and Creativity, with Joe Lazauskas, Head of Marketing, Contently
Mar 19 • 28 min
In the first edition of our miniseries, Creative Blocks, Joe Lazauskas, head of marketing at Contently, joins Marketing Showrunners’ Jay Acunzo as they discuss one major hurdle facing every marketer on the planet: “We don’t have enough resources to do…
Richard’s Famous Food Podcast: Subverting the Status Quo
Mar 15 • 60 min
Today, we’re joined by Richard Parks III, food writer, documentarian, and creator/host/everythinger of Richard’s Famous Food Podcast. RFFP turned heads across the podcast industry for its mix of sound design, music, character voices, and overall weird,…
The Howard Stern of Business Shows on Interviewing Legends, Asking Better Questions, and 700 Episodes (Mitch Joel, Six Pixels of Separation)
Mar 9 • 73 min
Mitch Joel just celebrated his 700th (!) episode. The author and keynote speaker is the creator and host of the show Six Pixels of Separation, which is a longform interview show with business leaders and authors before longform interview podcasts with…
How Making Shows Changes Marketing Teams (Kristen Bryant, Wistia)
Mar 2 • 28 min
Kristen Bryant’s previous job looked and sounded like something you’d find on any modern marketing team. Today, she looks a lot more like someone you’d find in Hollywood, inside a production studio, or working for a media company like The Ringer, Vox, or…
Freshbooks’ I Make a Living: Weird Flexes, Wonderful Ideas, and What We Can Learn
Feb 23 • 62 min
Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this…
Binge Mode: Amazing Audio w/o Crazy Post-Production
Feb 16 • 33 min
Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t…
Adobe’s Wireframe Podcast and the Need to Create Brand IP, Not Just Content
Feb 9 • 58 min
What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is…
The State of Podcast Tech with Justin Jackson (Transistor)
Feb 3 • 45 min
Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when…
Inside Inside Trader Joe’s: A Fun but Risky Show We Probably Shouldn’t Copy
Jan 26 • 52 min
Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? Jay and Molly break it…
How Drift Runs Their Podcast Network
Jan 19 • 38 min
Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? mine that…
Gimlet’s StartUp: Missing Pieces in Marketers’ Podcasts
Jan 12 • 26 min
It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as…
REI’s Head of Podcasts: How to Develop Creatively Great Shows
Jan 6 • 33 min
REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, on what it takes to make a truly resonant show WITHOUT throwing budget at the problem. Chelsea owns the end to end show…
Inside 3 Books: How to Make an Interview Show Extraordinary
Dec 22, 2019 • 54 min
3 Books was selected by Apple as a Top Podcast and has featured some incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. What makes the show SPECIAL,…
The Subtle Genius of Radiolab’s Hosts
Dec 14, 2019 • 24 min
Marketing Showrunners founder Jay Acunzo dives into the show that inspired him to start podcasting, Radiolab. He deconstructs three clips that highlight the hosts’ genius and makes Radiolab one of the most legendary programs on the planet.INSIDE THE…
Weird Work by HubSpot: How Great Shows Are Built AND Measured
Dec 8, 2019 • 54 min
In the debut episode of 3 Clips, Marketing Showrunners founder Jay Acunzo and HubSpot’s Sam Balter deconstruct Sam’s show, Weird Work. Sam is in charge of all three of the brand’s podcast audiences, and he’s one of the more thoughtful marketers in the…
Showrunners: Welcome to Your Show
Nov 21, 2019 • 4 min
Hey, hello, and hi there! I’m Jay Acunzo. I’m an author, a speaker, a longtime maker of shows with brands (12 strong and still somehow not taking naps twice a day) .. and now, I’m the founder of Marketing Showrunners, a media company that covers and…