3 Clips | a Podcast for Marketers Who Podcast

3 Clips | a Podcast for Marketers Who Podcast

listen.casted.us/public/11/3-Clips-a-Podcast-for-Marketers-Who-Podcast-780fc556
On 3 Clips, we deconstruct great podcasts, a few little pieces at a time. This is a show for marketers who make podcasts to build brand affinity. Every Monday, join host Jay Acunzo and the team at Marketing Showrunners as they go behind-the-scenes…


Freshbooks’ I Make a Living: Weird Flexes, Wonderful Ideas, and What We Can Learn
Feb 23 • 62 min
Today, we deconstruct the podcast I Make a Living from Freshbooks. It’s a narrative-style show, with layers of interview audio, voiceover, and music, all about entrepreneurship. But that’s a saturated niche. Does Freshbooks differentiate? How? In this…
Binge Mode: Amazing Audio w/o Crazy Post-Production
Feb 16 • 33 min
Binge Mode from The Ringer has exploded into popularity thanks to their original blend of entertaining and insightful analysis of popular fiction like Game of Thrones, Harry Potter, and Star Wars. But Binge Mode, despite it’s irresistible audio, doesn’t…
Adobe’s Wireframe Podcast and the Need to Create Brand IP, Not Just Content
Feb 9 • 58 min
What if you white labeled your brand’s podcast? How would they know it was you? Today, we break down Adobe’s Wireframe podcast, and we look harder at the idea that a show should be “brand IP” — an identifiable, defensible premise and identity that is…
The State of Podcast Tech with Justin Jackson (Transistor)
Feb 3 • 45 min
Justin Jackson, cofounder of podcast hosting and distribution platform Transistor, joins MSR founder Jay Acunzo to talk about the state of podcasting technology, including a looming issue all of us may face requiring a more thoughtful approach than when…
Inside Inside Trader Joe’s: A Fun but Risky Show We Probably Shouldn’t Copy
Jan 26 • 52 min
Today, we deconstruct a risky attempt at a podcast from Trader Joe’s. Is it a GOOD decision to go inside your own company? What does “good” even mean? What can we learn from their ambitious but atypical attempt at a podcast? Jay and Molly break it…
How Drift Runs Their Podcast Network
Jan 19 • 38 min
Drift’s first podcast had all the ingredients of a great show. Hosted by a CEO with a big audience, with a co-host who was an emerging executive in the field, the podcast Seeking Wisdom with David Cancel and Dave Gerhardt exploded. So now what? mine that…
Gimlet’s StartUp: Missing Pieces in Marketers’ Podcasts
Jan 12 • 26 min
It’s easy to disassociate our own abilities, brands, industries, or material from our favorite shows. Today, we go inside the final episodes of the legendary podcast StartUp from Gimlet Media to uncover a few missing pieces from our storytelling style as…
REI’s Head of Podcasts: How to Develop Creatively Great Shows
Jan 6 • 33 min
REI owns and operates some incredible (and surprising) podcasts. Today, we talk to their head of podcast strategy, Chelsea Davis, on what it takes to make a truly resonant show WITHOUT throwing budget at the problem. Chelsea owns the end to end show…
Inside 3 Books: How to Make an Interview Show Extraordinary
Dec 22, 2019 • 54 min
3 Books was selected by Apple as a Top Podcast and has featured some incredible guests: Malcolm Gladwell, Judy Blume, Seth Godin, David Sedaris, Pete Holmes, and more. BUT … it’s ultimately just another interview show. What makes the show SPECIAL,…
The Subtle Genius of Radiolab’s Hosts
Dec 14, 2019 • 24 min
Marketing Showrunners founder Jay Acunzo dives into the show that inspired him to start podcasting, Radiolab. He deconstructs three clips that highlight the hosts’ genius and makes Radiolab one of the most legendary programs on the planet.INSIDE THE…
Weird Work by HubSpot: How Great Shows Are Built AND Measured
Dec 8, 2019 • 54 min
In the debut episode of 3 Clips, Marketing Showrunners founder Jay Acunzo and HubSpot’s Sam Balter deconstruct Sam’s show, Weird Work. Sam is in charge of all three of the brand’s podcast audiences, and he’s one of the more thoughtful marketers in the…
Showrunners: Welcome to Your Show
Nov 21, 2019 • 4 min
Hey, hello, and hi there! I’m Jay Acunzo. I’m an author, a speaker, a longtime maker of shows with brands (12 strong and still somehow not taking naps twice a day) .. and now, I’m the founder of Marketing Showrunners, a media company that covers and…