The Further Podcast

The Further Podcast

art19.com/shows/the-further-podcast
This December, Elle Woulfe, quintessential marketing nerd and aficionado of great branding and design, starts The Further Podcast. Elle will talk to the marketers, creatives and strategists that are pushing marketing further and find how they approach their craft, what inspires them and how they live their lives in pursuit of excellence in marketing and design.


The Problem of Pandering: Marketing’s Responsibility to Truth Telling & Authenticity
Feb 12 • 35 min
In this episode, we talk to self described “unapologetic truth teller” Katie Martell about balancing the desire to be part of zeitgeist narratives like “Me Too” and LGBTQ rights with authenticity in supporting those same narratives. It’s all about putting…
Part 2: What Good Looks like In Marketing
Feb 5 • 21 min
In Part 2, we discuss ideation in marketing and where the best ideas come from, as well as the brands we admire and why. Joe Chernov LinkedIn
B2B marketing B.C. (before Content Marketing)
Jan 29 • 18 min
In Part 1, we were joined by Joe Chernov and we talked about how content marketing emerged as a discipline in B2B and the convergence of content and growth. Joe Chernov LinkedIn
The Science and History of B2B Demand Generation
Jan 22 • 20 min
In this interview, we talk to one of the pioneers of demand generation about the birth of the discipline and look at what goes into building great demand gen teams, creating process that scales and the critical skills shared by the most successful demand…
Part 2: Hitting Creative Home Runs Everytime
Jan 15 • 26 min
In Part 2 of this interview, we explore some of the reasons why creative projects stall out and the things that great marketing departments do right when it comes to making progress on big initiatives. LinksDoug Kessler LinkedInVelocity PartnersVelocity…
Part 1: Why B2B Marketing Gets a Bad Rap
Jan 8 • 18 min
In Part one of this interview with Doug Kessler, the Co-Founder and Creative Director of the award winning agency, Velocity Partners, we talk about the key differences between B2C and B2B marketing and why B2B sometimes fairly gets a bad rap. LinksDoug…
Skills and Metrics for Every CMO
Dec 24, 2019 • 20 min
In the second part of her discussion with Brian Kardon, CMO at InVsion, Elle and Brian discuss critical skills for marketing leaders and the metrics every CMO should live by. What are the effective traits of marketing leaders? How should CMOs approach…
Kindness in Leadership
Dec 18, 2019 • 15 min
This is the premiere of The Further Podcast. In this episode, Elle is joined by Brian Kardon, CMO at InVision. Elle and Brian talk about the challenges facing marketing leaders when it comes to building teams and starting in new roles. Across both parts…
Coming Soon: The Further Podcast
Nov 20, 2019 • 0 min
This December, Elle Woulfe, quintessential marketing nerd and aficionado of great branding and design, starts The Further Podcast. Elle will talk to the marketers, creatives and strategists that are pushing marketing further and find how they approach…